Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Nashua, NH (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI (Performance Marketing Focus)
Date Posted: 2025-10-22
Experience Level: 8+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and optimization of user experiences for high-traffic digital media properties, with a strong emphasis on performance marketing and lead generation.
• Leverage deep expertise in data-informed design principles to directly impact key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Drive the end-to-end design process, from initial ideation and user research to high-fidelity prototyping, developer hand-off, and post-launch A/B testing iteration.
• Proactively identify and champion design improvements that enhance user engagement and conversion funnels across web properties.
• Contribute to a high-performance, remote-first culture by owning outcomes, moving fast, and driving measurable impact.

📝 Enhancement Note: This role is explicitly a "Contract to Hire" position, indicating an initial evaluation period before potential conversion to a permanent employee. The focus on "performance marketing," "lead generation," and "CRO-optimized user experiences" strongly aligns it with the Revenue Operations and GTM (Go-To-Market) functions, specifically within the digital acquisition and monetization strategies.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration.
• Generate critical UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, effectively leveraging both qualitative and quantitative inputs.
• Collaborate closely with product managers, engineering teams, and other stakeholders to ensure design solutions are strategically aligned with business objectives and within technical constraints.
• Champion and mentor design best practices across the organization, sharing knowledge and driving UX strategy to foster a culture of continuous improvement.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability, directly contributing to operational efficiency.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role where the designer is expected to not only execute but also strategize, lead projects autonomously, and mentor others. The emphasis on "analyzing behavioral data," "metrics (CVR, RPS)," and "A/B test results" highlights a strong connection to quantitative analysis and performance measurement, which are core to revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience is paramount. A degree in Design, Human-Computer Interaction, or a related field is beneficial but not strictly required.
Experience: 8+ years of UX/UI experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Expertise in UX/UI design principles applied to performance marketing and lead generation contexts.
• Advanced proficiency in data-informed design, with a proven track record of optimizing key metrics like Conversion Rate (CVR) and Revenue Per Session (RPS).
• Master-level command of Figma or similar advanced wireframing and prototyping tools.
• Fluency with Adobe Creative Suite for asset creation and manipulation.
• Hands-on experience collaborating directly with developers for seamless design implementation and execution.
• Proven ability to conduct and interpret A/B tests for Conversion Rate Optimization (CRO).
• Excellent communication and presentation skills, with the ability to articulate design rationale effectively to both technical and non-technical stakeholders.
• Strong analytical skills to interpret behavioral data, user recordings, and heatmaps.

Preferred Skills:

• Experience with user research methodologies, including usability testing and user interviews.
• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) for data analysis.
• Understanding of SEO best practices and how design can impact search rankings.
• Experience mentoring junior designers or contributing to design system development.
• Familiarity with agile development methodologies.

📝 Enhancement Note: The "8+ years" requirement combined with the specific domain expertise (performance marketing, lead gen, CRO) positions this as a senior individual contributor role, likely reporting into a Head of Product, Director of Design, or a CRO Lead within a GTM or Marketing Operations function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 8 years of relevant UX/UI experience with a clear focus on performance marketing and lead generation.
• Demonstrate a strong understanding of data-informed design, with case studies explicitly detailing how designs influenced and improved key metrics such as CVR and RPS.
• Include detailed examples of end-to-end design project ownership, from initial concept and research through high-fidelity prototypes and developer hand-off.
• Showcase practical experience with A/B testing for CRO, including the hypothesis, design solution, testing methodology, and resulting impact on conversion metrics.
• Present clear examples of collaboration with development teams and stakeholders, highlighting communication strategies and problem-solving approaches.

Process Documentation:

• Case studies should clearly outline the design process followed for each project, emphasizing the iterative nature driven by data and user feedback.
• Document the methodology used for analyzing behavioral data, heatmaps, and user recordings to inform design decisions.
• Detail the steps taken for developer hand-off, including the creation of detailed specifications and assets.
• Illustrate improvements made to design processes that enhanced experimentation velocity or design scalability.

📝 Enhancement Note: For a senior design role focused on performance, the portfolio is critical. It needs to go beyond aesthetics and demonstrate a clear, quantifiable impact on business objectives through design. Evidence of data analysis and A/B testing is non-negotiable.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.
Benefits:

• Profit-Sharing Bonus: A performance-based bonus tied to company profitability, aligning individual success with organizational growth.
• Competitive Benefits: Comprehensive benefits package, details of which are typically provided during the interview process but often include health, dental, vision insurance, paid time off, and retirement savings plans.
• Contract to Hire: Offers the potential for long-term employment and access to full-time benefits if converted.

Working Hours: The role is structured around a 40-hour work week, typical for a full-time equivalent position. Given the remote-first nature and global team, flexibility in working hours may be expected to accommodate cross-time zone collaboration, but core availability during North American business hours is generally assumed for stakeholder interactions.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in the US, particularly for a remote position. The "Contract to Hire" status means benefits may differ during the initial contract period, and full-time benefits would be contingent upon conversion. The mention of "future increases will be based on company and personal performance, not annual cost-of-living adjustments" highlights a performance-driven compensation philosophy, common in high-growth tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic sector focused on connecting consumers with brands through data-driven content and technology, with a significant emphasis on user acquisition and monetization. Company Size: While not explicitly stated in the raw data, Launch Potato mentions a "remote-first team spanning over 15 countries," suggesting a global presence and likely a mid-sized to large organization, potentially with 200-500+ employees based on its reach and profitability. Founded: Launch Potato's founding date is not provided, but its current operational scale and emphasis on modern digital marketing strategies imply a relatively established, yet agile, company.

Team Structure:

• The design team likely operates within a Product or Marketing department, working closely with Product Managers, Engineers, and CRO Specialists.
• Reporting structure is assumed to be hierarchical, with this Senior Designer potentially reporting to a Design Lead or Head of Product, and collaborating with peers across product, engineering, and marketing.
• Cross-functional collaboration is central, with frequent interaction with stakeholders involved in acquisition, conversion, and monetization strategies.

Methodology:

• Data analysis and insights are paramount, with a strong reliance on metrics, A/B testing, and user behavioral data to drive design decisions.
• Workflow planning and optimization strategies are expected to be iterative, focusing on continuous improvement of user journeys and conversion funnels.
• Automation and efficiency practices are implied through the desire to enhance "experimentation velocity and design scalability."

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's mission as "The Discovery and Conversion Company" and its focus on "data-driven content and technology" strongly suggest a culture that values measurable results, analytical rigor, and a performance-oriented mindset, which directly influences the expectations for a Senior Product Designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor. It requires the ability to lead complex projects autonomously, mentor others, and significantly influence product strategy through data-driven design. The focus on CRO and performance metrics means the designer is integral to the company's revenue generation engine, bridging the gap between user experience and business outcomes. Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product, or a CRO Lead. They will work closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders, forming a core part of cross-functional teams focused on optimizing user acquisition and conversion funnels. Operations Impact: This role has a direct and significant impact on revenue. By optimizing conversion rates and revenue per session, the designer directly contributes to the company's top-line growth and profitability. Their work is central to the company's mission of connecting consumers with leading brands and driving measurable impact.

Growth Opportunities:

• Leadership Development: Transition into a Design Lead or Managerial role, overseeing a team of designers and shaping design strategy for specific product areas.
• Specialization: Deepen expertise in a specific area, such as advanced CRO strategies, user research, or design systems, becoming a subject matter expert.
• Cross-Functional Expansion: Move into Product Management or a dedicated CRO specialist role, leveraging design and analytical skills in a broader product or growth context.
• Mentorship: Continue to mentor junior designers, contributing to the development of the design function within Launch Potato and potentially leading training initiatives.

📝 Enhancement Note: The "Contract to Hire" nature means that career progression into full-time roles and associated growth opportunities will depend on successful performance during the contract period and the company's needs. The emphasis on "performance-driven company" and "future increases will be based on company and personal performance" suggests a meritocratic environment where high achievers can advance quickly.

🌐 Work Environment

Office Type: The company operates on a "remote-first" model. While headquartered in South Florida, the team is distributed across 15 countries. This means the primary work environment is remote, emphasizing asynchronous communication and self-management. Office Location(s): Headquartered in South Florida, but the team is global, indicating that while there may be a physical HQ, the role is not tied to a specific office location for daily work. The job listing specifies Nashua, NH (remote), suggesting a potential anchor point for administrative or payroll purposes, but the work itself is remote.

Workspace Context:

• The remote-first environment necessitates strong self-discipline, proactive communication, and reliance on digital collaboration tools.
• Access to operations tools and technology will be provided or expected to be utilized efficiently, including design software, project management platforms, and communication channels.
• Opportunities for interaction with the operations team will primarily be through virtual meetings, collaborative design sessions, and asynchronous communication channels like Slack or Microsoft Teams.

Work Schedule: A standard 40-hour work week is expected. However, the remote-first and global nature of the team may require some flexibility to overlap with colleagues in different time zones for crucial meetings or collaborative sessions. The focus is on delivering outcomes rather than strict adherence to a 9-to-5 schedule, provided work is completed effectively and on time.

📝 Enhancement Note: The "remote-first" approach and the mention of a "global team spanning over 15 countries" are crucial. This implies a need for strong asynchronous communication skills and comfort with digital collaboration tools. The "Nashua, NH (remote)" designation might relate to HR or specific team structures but doesn't imply a physical office requirement for the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio for relevant experience, particularly in performance marketing, lead generation, and CRO.
• Portfolio Presentation & Discussion: A dedicated session to walk through your portfolio, focusing on case studies that demonstrate data-informed design, A/B testing experience, and quantifiable impact on metrics like CVR and RPS. Expect questions about your design process, rationale, and how you collaborate with developers.
• Skills Assessment/Challenge: Potentially a design challenge or a deep-dive discussion on a specific problem related to CRO or user experience optimization, assessing your analytical and problem-solving skills.
• Stakeholder/Team Interviews: Meetings with Product Managers, Engineers, and potentially other designers or marketing leads to assess cultural fit, communication style, and collaborative abilities.
• Final Interview: Likely with a senior leader (e.g., Head of Product, Director) to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable results (e.g., "Increased CVR by X%", "Improved RPS by Y%"). Use data visualization where appropriate.
• Show Your Process: Detail your thought process, from initial research and analysis (heatmaps, user recordings, data) to ideation, prototyping, testing, and iteration. Explain why you made certain design decisions.
• Highlight CRO & Performance: Emphasize projects directly related to conversion rate optimization, lead generation, and driving revenue. Showcase your understanding of performance marketing principles.
• Demonstrate Collaboration: Include examples of how you worked with developers, product managers, and other stakeholders, highlighting your communication and teamwork skills.
• Tool Proficiency: Clearly indicate your proficiency with Figma and other relevant design and analytics tools.

Challenge Preparation:

• CRO Scenario: Be prepared to analyze a hypothetical underperforming web page or user flow and propose design-led solutions to improve conversion rates.
• Data Interpretation: Practice interpreting A/B test results, heatmaps, and user session recordings to extract actionable insights.
• Design Rationale: Be ready to articulate the strategic reasoning behind your design choices, linking them back to business goals and user needs.
• Stakeholder Communication: Consider how you would present your findings and recommendations to different audiences, from technical teams to business leaders.

📝 Enhancement Note: The emphasis on "data-informed," "CRO-optimized," and "measurable impact" means the portfolio review will be highly analytical. Candidates should prepare to defend their design decisions with data and demonstrate a clear understanding of how design drives business outcomes in a performance marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity design. Mastery is expected.
• Adobe Creative Suite: Proficiency required for asset creation, image editing, and potentially motion graphics.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Axure, or similar for advanced prototyping may be beneficial.

Analytics & Reporting:

• Behavioral Analytics Tools: Experience with tools like Hotjar, Crazy Egg, or FullStory for analyzing heatmaps, session recordings, and user behavior.
• Web Analytics Platforms: Familiarity with Google Analytics or similar platforms for tracking CVR, RPS, and other key performance indicators.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or built-in platform testing features for CRO experiments.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts lead capture and nurturing within a CRM context (e.g., Salesforce, HubSpot) is advantageous.
• Familiarity with marketing automation platforms may also be beneficial for understanding the broader user journey.
• Integration Tools: Understanding of how front-end designs integrate with back-end systems and APIs.

📝 Enhancement Note: The "MUST HAVE" list explicitly mentions Figma and Adobe Creative Suite. The emphasis on "data-informed design" and "CRO" strongly implies a need for experience with analytics, A/B testing tools, and behavioral analytics platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results. Designs are expected to directly contribute to business objectives like increased conversion rates and revenue.
• Data-Centric: Decisions are heavily influenced by data, analytics, and experimentation. A comfort with numbers and metrics is essential.
• Ownership & Initiative: Employees are expected to take ownership of their work, proactively identify opportunities, and drive solutions without constant supervision.
• Collaboration: Working effectively within cross-functional teams (Product, Engineering, Marketing) is critical for success.
• Speed & Agility: The culture values moving fast, iterating quickly, and adapting to market changes, which is reflected in the emphasis on experimentation velocity.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in cross-functional teams, contributing to strategy and problem-solving.
• Feedback Exchange: An open culture for giving and receiving constructive feedback on designs and processes is implied, fostering continuous improvement.
• Knowledge Sharing: Mentorship and sharing of best practices are encouraged, contributing to the collective growth of the team and the organization's design maturity.

📝 Enhancement Note: The company's description emphasizes a "high-growth, high-performance culture where speed, ownership, and measurable impact drive success." This directly translates into expectations for designers to be proactive, results-oriented, and data-driven.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Metrics and User Experience: Continuously finding the sweet spot between aggressive conversion goals and delivering a positive, user-friendly experience.
• Rapid Iteration Cycles: The need to design, test, and iterate quickly in a fast-paced performance marketing environment can be demanding.
• Data Interpretation Complexity: Effectively translating complex behavioral data and A/B test results into actionable design improvements.
• Remote Collaboration: Maintaining strong communication and collaboration across distributed teams and time zones.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization strategies, testing methodologies, and analytical tools.
• Performance Marketing Insights: Gain a deeper understanding of the broader performance marketing landscape and how design contributes to acquisition and retention strategies.
• Leadership and Mentorship: Develop leadership skills through project ownership and by mentoring junior team members, potentially leading to formal leadership roles.
• Cross-functional Skill Development: Expand knowledge in areas like product management, data analysis, or marketing strategy through collaboration.

📝 Enhancement Note: The "Contract to Hire" status means that long-term growth opportunities are contingent on successful conversion and alignment with the company's future needs. The role offers a strong platform for developing specialized skills in a high-impact, data-driven design environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., heatmaps, user recordings, A/B tests) to inform a significant design decision that improved conversion rates."
• "How do you approach designing for performance marketing goals versus pure user experience goals? Where do you see the overlap and potential conflicts?"
• "Walk me through your process for taking a design from concept to a fully tested and iterated live experience."
• "How do you prioritize design tasks when faced with multiple competing requests from different stakeholders?"

Company & Culture Questions:

• "What attracts you to Launch Potato's mission as 'The Discovery and Conversion Company'?"
• "How do you see your role contributing to a 'high-performance culture'?"
• "Describe your experience working in a remote-first or globally distributed team environment."
• "How do you approach mentoring or sharing your design expertise with others?"

Portfolio Presentation Strategy:

• Start with Impact: Begin each case study by clearly stating the business problem and the quantifiable results achieved.
• Show, Don't Just Tell: Use visuals (screenshots, prototypes, data charts) to illustrate your process and outcomes.
• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, linking them to user needs and business objectives.
• Highlight Data & Testing: Dedicate specific points to how you used data analysis and A/B testing to validate hypotheses and iterate on designs.
• Address Collaboration: Be ready to discuss how you partnered with developers and stakeholders, including challenges and resolutions.

📝 Enhancement Note: Be prepared to discuss your experience with specific metrics like CVR and RPS in detail. The interviewers will be looking for a strategic, data-driven approach to design that directly impacts revenue and growth.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your detailed resume and a comprehensive portfolio through the provided application link on Greenhouse.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your expertise in performance marketing, lead generation, and CRO. Quantify results wherever possible and highlight your data analysis and A/B testing experience.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UX/UI," "performance marketing," "lead generation," "CRO," "Figma," "A/B testing," and "data-informed design." Clearly articulate your years of experience and specific achievements.
• Interview Preparation: Practice presenting your portfolio, focusing on clear articulation of your design process, data-driven rationale, and measurable impact. Prepare answers to common strategy and behavioral questions related to CRO and remote collaboration.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and its mission. Understand their focus on data-driven content and conversion as a company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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