Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Newark, NJ (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI Design
Date Posted: 2025-11-14
Experience Level: 8+ Years
Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in driving measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• The Senior Product Designer will independently lead design projects from concept and ideation through high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• A key aspect involves generating UX insights by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to validate and inform design direction.
• This position will champion and mentor design best practices, contributing to a high-performance UX culture and proposing improvements to enhance experimentation velocity and design scalability.

📝 Enhancement Note: The job description emphasizes a strong focus on "performance marketing," "lead generation," and "conversion rate optimization (CRO)," positioning this role within a revenue-generating context. This suggests that the ideal candidate will not only possess strong design skills but also a deep understanding of how design directly impacts key business metrics like conversion rate (CVR) and revenue per session (RPS). The "Contract to Hire" nature indicates a trial period to assess fit and performance before a permanent offer.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration cycles.
• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (such as CVR and RPS), heatmaps, and user recordings to inform and validate design decisions.
• Identify and proactively improve underperforming user experiences through iterative UX/CRO design methodologies, leveraging both qualitative user feedback and quantitative data inputs.
• Collaborate closely with product managers, engineering teams, and other stakeholders to ensure design solutions are strategically aligned with overarching business objectives and adhere to technical constraints.
• Champion and mentor design best practices across the organization, actively sharing knowledge and driving the overall UX strategy to foster a culture of design excellence.
• Propose and implement incremental design process improvements aimed at enhancing experimentation velocity, increasing design scalability, and optimizing overall team efficiency.

📝 Enhancement Note: The responsibilities highlight a proactive, data-driven, and end-to-end ownership approach. The emphasis on "test-ready user experiences," "A/B test results," and "post-test iteration" strongly indicates that this role requires a candidate comfortable with a continuous improvement cycle, directly linking design output to measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skills is paramount, often implying a Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.
Experience: 8+ years of dedicated UX/UI experience, with a significant portion focused within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• UX/UI Design Expertise: Proven ability to design intuitive, engaging, and high-converting user interfaces and experiences.
• Data-Informed Design: Strong proficiency in leveraging data, analytics, and user behavior insights to guide design decisions and optimize key metrics.
• Conversion Rate Optimization (CRO): Deep understanding of CRO principles and methodologies, with a track record of improving conversion rates.
• Figma Mastery: Expert-level proficiency in Figma for wireframing, prototyping, and high-fidelity design creation.
• Adobe Creative Suite Fluency: Competence with other Adobe Creative Suite tools for graphic design and asset creation.
• A/B Testing Collaboration: Hands-on experience working with developers to implement and analyze A/B tests for conversion rate improvement.
• Performance Marketing Acumen: Understanding of user acquisition funnels, lead generation strategies, and performance marketing metrics (CVR, RPS).
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale and present effectively to diverse audiences (technical and non-technical).
• Analytical Skills: Ability to interpret behavioral data, heatmaps, user recordings, and performance metrics to derive actionable design insights.

Preferred Skills:

• User Research Methodologies: Experience conducting user interviews, usability testing, and other qualitative research to gather user feedback.
• Web Analytics Tools: Familiarity with tools like Google Analytics for tracking and analyzing user behavior.
• HTML/CSS Fundamentals: Basic understanding of front-end development principles to facilitate better collaboration with engineers.
• Mentorship Experience: Demonstrated ability to guide and mentor junior designers.
• Design Process Improvement: Experience in identifying and implementing enhancements to design workflows and methodologies.

📝 Enhancement Note: The stated experience requirement of "8+ years" and the emphasis on "performance marketing, lead generation, or a similar data-driven environment" clearly indicate a need for a senior-level candidate. The "MUST HAVE" section is critical, with Figma and A/B testing collaboration being explicitly called out as essential. The "ai_experience_level": "10+" from the input data suggests the system might infer a higher level of experience beyond the stated 8+ years, likely due to the "Senior" title and the breadth of responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating your ability to use data (CVR, RPS, user behavior analytics) to inform design decisions and drive measurable improvements.
• CRO Focus: Highlight projects where you specifically focused on Conversion Rate Optimization, detailing the problem, your proposed solution, the testing methodology, and the resulting impact on key metrics.
• Figma Prototypes: Include examples of high-fidelity prototypes created in Figma, showcasing your interaction design skills and attention to detail.
• Developer Handoff: Demonstrate your process for handing off designs to development, including style guides, component libraries, or annotations that ensure accurate implementation.
• Iterative Design Examples: Present instances where you iterated on designs based on A/B test results or user feedback, illustrating your continuous improvement approach.

Process Documentation:

• Workflow Design: Evidence of designing and documenting user workflows that are efficient, scalable, and aligned with business objectives.
• Experimentation Framework: Showcase understanding or examples of how you contribute to or manage an A/B testing framework, from hypothesis generation to result analysis.
• Design System Contribution: If applicable, demonstrate experience contributing to or working within a design system to ensure consistency and efficiency.
• Cross-Functional Collaboration Documentation: Examples of how you document and communicate design decisions and rationale to product, engineering, and stakeholder teams.

📝 Enhancement Note: Given the role's strong emphasis on data, CRO, and A/B testing, the portfolio should prominently feature case studies that quantify impact. The "Contract to Hire" status suggests that the initial portfolio review will be crucial for assessing practical skills and potential fit, making it a primary screening tool.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year

Benefits:

• Profit-Sharing Bonus: The compensation package includes a profit-sharing bonus, reflecting the company's performance-driven culture.
• Competitive Benefits: Comprehensive benefits package is offered, though specific details are not itemized in the provided description.
• Performance-Based Increases: Future salary increases are tied to company and personal performance, rather than annual cost-of-living adjustments, aligning with a high-performance culture.
• Contract to Hire: Opportunity for a permanent role after a successful contract period, providing job security and long-term growth potential.

Working Hours: 40 hours per week (standard full-time) with the flexibility inherent in a remote role.

📝 Enhancement Note: The salary range provided is specific. The note about "future increases will be based on company and personal performance, not annual cost-of-living adjustments" is a crucial detail for candidates to understand the compensation philosophy and growth trajectory within the company. The "40 hours per week" is a standard assumption for a full-time role, especially given the "Contract to Hire" status.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation
Company Size: While not explicitly stated, Launch Potato is a "remote-first team spanning over 15 countries," suggesting a medium to large distributed organization, likely with a significant number of employees to support multiple brands and international operations.
Founded: The founding date is not provided, but the company's description as "profitable" and having a "high-growth, high-performance culture" indicates a mature, established entity with a proven business model.

Team Structure:

• Operations Team Aspect 1: The role likely sits within a Product or Marketing team, collaborating closely with Product Managers, Engineers, and potentially other designers.
• Operations Team Aspect 2: Reporting structure is likely to a Design Lead, Head of Product, or a similar senior management figure within the product development or marketing function.
• Operations Team Aspect 3: Cross-functional collaboration is a core requirement, with constant interaction expected with engineering for handoffs and A/B testing, and with product/marketing for strategy and objective alignment.

Methodology:

• Data Analysis & Insights: The company heavily emphasizes a "data-driven" approach, utilizing metrics like CVR and RPS, heatmaps, and user recordings to inform decisions.
• Workflow Planning & Optimization: The role is designed to optimize user experiences for performance, implying a focus on efficient workflow design and continuous improvement.
• Automation & Efficiency: While not explicitly stated, the emphasis on "experimentation velocity" and "design scalability" suggests an appreciation for efficient processes and potentially the use of design systems or automation tools.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's positioning as "The Discovery and Conversion Company" and their emphasis on "speed, ownership, and measurable impact" are key cultural indicators. This implies a fast-paced environment where individual contributions directly influence business outcomes, a critical context for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, expertise, and responsibility. The expectation is for the individual to lead projects, mentor others, and contribute strategically to design processes and outcomes. This level typically signifies someone who can operate independently and influence team direction.
Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product, or a similar senior leader who oversees product development and design strategy. They will also work closely with cross-functional teams including product management and engineering.
Operations Impact: The primary impact of this role is directly tied to increasing revenue and performance metrics across Launch Potato's web properties. By optimizing user experiences for conversion and revenue, the Senior Product Designer plays a critical role in the company's profitability and growth. This is a highly visible and impactful position within the organization.

Growth Opportunities:

• Leadership Track: Potential to grow into a Design Lead or Art Director role, managing a team of designers and setting design strategy for specific brands or product areas.
• Specialization: Opportunity to deepen expertise in specific areas such as CRO, user research, or product strategy within the digital media and performance marketing space.
• Process Improvement: Chance to take ownership of refining and evolving the design process, experimentation frameworks, and collaboration models within the company.
• Cross-Functional Development: Exposure to various business functions, enhancing understanding of broader business strategy and market dynamics.

📝 Enhancement Note: The "Contract to Hire" model offers a unique growth pathway. Successful performance during the contract period can lead to a stable, permanent position with established career progression opportunities within a growing company. The emphasis on "performance-driven" culture suggests that career advancement will be merit-based and directly linked to demonstrable impact.

🌐 Work Environment

Office Type: Remote Solely. The company operates on a "remote-first" model, meaning the primary work environment is virtual.
Office Location(s): While headquartered in South Florida, the team spans over 15 countries, indicating a globally distributed workforce. The role specifically lists "Newark, NJ (remote)," suggesting potential US East Coast time zone alignment preference or a specific talent pool focus, even within a fully remote setup.

Workspace Context:

• Collaborative Virtual Environment: Expect to work within a digital-first collaborative space, utilizing tools like Slack, video conferencing, and project management software to interact with team members.
• Operations Tools & Technology: Access to industry-standard design and collaboration tools will be provided, with specific emphasis on Figma and other relevant software for data analysis and prototyping.
• Operations Team Interaction: Regular virtual meetings, design critiques, and sync-ups with product, engineering, and fellow designers will be integral to the workflow.

Work Schedule: Standard 40-hour work week, with an emphasis on asynchronous communication and flexibility typical of remote roles. However, collaboration with teams across different time zones may require some flexibility.

📝 Enhancement Note: The "remote-first" nature is a significant aspect. While the job is listed for "Newark, NJ (remote)," the company's global presence means candidates should be comfortable working with colleagues in various time zones. The "Contract to Hire" status implies a need for strong self-discipline and proactive communication in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on experience in performance marketing, data-driven design, and CRO.
• Portfolio Presentation & Discussion: You will likely be asked to present 1-2 key case studies from your portfolio, explaining your design process, data utilization, A/B testing experience, and the impact on business metrics. Be prepared for in-depth questions about your rationale and decision-making.
• Skills Assessment: Potential for a design challenge or a take-home assignment focused on optimizing a given user flow or identifying UX improvements based on provided data.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other stakeholders to assess collaboration style, communication skills, and cultural fit within the "high-performance culture."
• Final Interview: Likely with a senior leader (e.g., Head of Product, VP of Marketing) to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, the metrics you influenced (CVR, RPS, lead volume, etc.), and the percentage or absolute improvement achieved.
• Show Your Process: Detail how you used data (analytics, heatmaps, user recordings) and user insights to inform your design decisions. Explain your A/B testing approach and how you iterated based on results.
• Highlight Figma Proficiency: Ensure your portfolio clearly demonstrates your expertise in Figma, including complex prototypes and user flows.
• Tailor to CRO: Emphasize projects that directly relate to conversion rate optimization, lead generation, or performance marketing.
• Be Ready to Discuss Rationale: Prepare to articulate the "why" behind every design decision, linking it back to business goals and user needs.

Challenge Preparation:

• Understand the Business: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Understand their likely user acquisition funnels and conversion goals.
• CRO Fundamentals: Brush up on core CRO principles, common optimization tactics, and how to interpret A/B test results.
• Data Interpretation: Practice analyzing hypothetical data sets (e.g., conversion funnels, user flow drop-offs) to identify pain points and propose solutions.
• Communication Clarity: Prepare to present your thought process and proposed solutions concisely and logically, as you would in a real design review or stakeholder meeting.

📝 Enhancement Note: The "Contract to Hire" nature means the interview process will be heavily focused on demonstrating immediate value and a strong fit for the company's performance-driven culture. The portfolio review is likely the most critical gate, serving as a primary indicator of a candidate's ability to deliver measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and developer handoff. Mastery is a core requirement.
• Adobe Creative Suite: Proficiency in tools like Photoshop and Illustrator for asset creation and graphic design.
• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics is highly probable for analyzing user behavior, tracking conversions, and measuring performance.
• Heatmap & User Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, or similar services for understanding user interactions on web pages.
• A/B Testing Platforms: Experience using platforms like Optimizely, VWO, Google Optimize, or internal A/B testing frameworks to run and analyze experiments.

CRM & Automation:

• CRM Systems: While not explicitly mentioned for the designer role, understanding how CRM data (e.g., Salesforce, HubSpot) informs user segmentation or personalization could be a plus.
• Project Management Tools: Proficiency in tools like Asana, Jira, Trello, or Monday.com for managing design tasks, sprints, and cross-functional workflows.
• Collaboration Tools: Heavy reliance on Slack for communication and potentially tools like Confluence or notion for documentation.

📝 Enhancement Note: The emphasis on data and A/B testing means that familiarity with analytics and experimentation platforms is crucial. The "Contract to Hire" aspect suggests that the candidate should be able to quickly adapt to Launch Potato's specific stack and workflows.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value, expecting designers to create with a CRO-first lens, balancing user needs with business goals to achieve measurable outcomes.
• Analytical: A strong reliance on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and continuous iteration.
• Initiative-Driven: The company fosters a culture where individuals proactively identify design gaps and propose/execute UX solutions without constant direction.
• Clear Communicator: Essential for tailoring communication to diverse audiences (engineers, PMs, stakeholders), ensuring alignment and clarity in all interactions.
• Collaborative: Thriving in cross-functional environments is paramount, building productive relationships across design, product, and engineering teams.
• Mentorship-Oriented: A willingness to share expertise, coach peers, and contribute to fostering a high-performance UX culture.
• Strategic Thinker: Understanding how UX decisions impact broader business objectives and prioritizing solutions accordingly.

Collaboration Style:

• Cross-Functional Integration: Expect a highly integrated approach where design is not siloed but works hand-in-hand with product management and engineering throughout the product lifecycle.
• Data-Informed Feedback Loops: Collaboration will heavily involve sharing and discussing data insights, A/B test results, and user feedback to refine designs and strategies.
• Agile & Iterative: The "speed, ownership, and measurable impact" culture suggests an agile and iterative collaboration style, focused on rapid experimentation and learning.

📝 Enhancement Note: The explicit listing of "Competencies" functions as the company's stated values for this role. These are critical for candidates to understand the expected behaviors and work style, especially in a "high-performance culture" and a "remote-first" environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "move fast" culture may present a challenge in ensuring design quality and thoroughness while meeting aggressive timelines for experimentation.
• Data Overload: Effectively synthesizing large amounts of behavioral data, A/B test results, and user feedback to extract actionable insights can be complex.
• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design strategy and rationale across diverse teams (product, engineering, marketing) in a remote setting.
• Remote Collaboration Nuances: Navigating communication and relationship-building effectively within a distributed, remote-first team structure.

Learning & Development Opportunities:

• Deep CRO Expertise: Opportunity to become a true expert in Conversion Rate Optimization within a data-rich environment, developing highly sought-after skills.
• Performance Marketing Insights: Gaining in-depth knowledge of user acquisition, lead generation, and digital media strategies from a design perspective.
• Leadership & Mentorship: Potential to grow into leadership roles, mentor junior designers, and influence the company's design direction.
• Exposure to Global Operations: Working with a globally distributed team provides unique insights into different market dynamics and operational approaches.

📝 Enhancement Note: The "Contract to Hire" nature means the initial challenge for the candidate is to prove their capabilities quickly. Successfully navigating these challenges will directly lead to the growth opportunities mentioned.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to significantly improve a user experience. What was your process, and what were the results?" (Focus on data analysis, iterative design, and quantifiable outcomes.)
• "Walk me through your process for designing a new feature or optimizing an existing one for conversion. How do you involve engineering and product managers?" (Emphasize collaboration, data integration, and end-to-end ownership.)
• "How do you prioritize design tasks when faced with multiple competing business objectives and A/B testing opportunities?" (Highlight strategic thinking, data-driven prioritization, and understanding of business impact.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands? How do you see your design skills contributing to our mission as 'The Discovery and Conversion Company'?" (Research the company and its brands thoroughly; connect your experience to their goals.)
• "Describe your experience working in a remote-first, high-performance culture. How do you ensure effective collaboration and maintain productivity?" (Showcase self-discipline, proactive communication, and experience with remote tools.)
• "How do you approach mentoring or sharing design knowledge with others?" (Demonstrate a willingness to elevate the team and contribute to a positive design culture.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline the Problem, Your Role, The Process (including data used), The Solution, The Results (quantified impact), and Key Learnings.
• Focus on Impact: Emphasize the quantifiable business outcomes achieved through your design interventions. Use clear percentages and figures.
• Showcase Figma Skills: Be prepared to navigate your Figma prototypes live or provide clear walkthroughs demonstrating your interaction design and visual design capabilities.
• Articulate Your Data Story: Clearly explain how you used specific data points, user insights, or A/B test results to drive your design decisions.
• Be Ready for Deep Dives: Expect interviewers to probe specific decisions, challenge your assumptions, and ask "why" repeatedly to understand your thought process.

📝 Enhancement Note: Given the "Contract to Hire" status, interview preparation should focus heavily on demonstrating immediate value and tangible results. Candidates should be prepared to "show, not just tell" their capabilities through their portfolio and thoughtful answers to strategic questions.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features case studies showcasing data-informed design, CRO optimization, and A/B testing experience, with clear, quantifiable results. Tailor your presentation to highlight Figma proficiency.
• Resume Optimization: Update your resume to emphasize keywords relevant to performance marketing, lead generation, UX/UI design, CRO, Figma, and A/B testing. Quantify achievements wherever possible.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your process, data utilization, and business impact. Prepare for behavioral questions related to collaboration, initiative, and remote work.
• Company Research: Thoroughly research Launch Potato, its brands (FinanceBuzz, All About Cookies, OnlyInYourState), and its mission. Understand their "high-performance culture" and "remote-first" approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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