Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Tulsa, OK (remote) Job Type: Contract to Hire Category: Product Design / UX/UI Design Date Posted: 2025-11-14 Experience Level: 10+ Years (AI inferred, based on 8+ years requirement and Senior title) Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato web properties.
• Lead design projects from concept and ideation through high-fidelity prototypes and developer hand-off, utilizing A/B test results and user insights.
• Analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design directions.
• Proactively identify and improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.

📝 Enhancement Note: While the title is "Senior Product Designer," the core responsibilities and required experience heavily emphasize Conversion Rate Optimization (CRO) and performance marketing within a data-driven environment. This role is less about pure product feature design and more about optimizing existing user journeys for maximum conversion and revenue. The "Contract to Hire" nature suggests an initial evaluation period to assess performance and fit. The AI inferred "10+ Years" experience level reflects the "8+ years" requirement combined with the "Senior" title, indicating a high level of expected expertise and autonomy.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from initial concept and ideation to high-fidelity prototypes and seamless developer hand-off, all validated by A/B test results and user insights.
• Independently manage and lead design projects across their entire lifecycle, including crucial stages like stakeholder alignment, UX strategy development, UI design, and post-test iteration cycles.
• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (such as Conversion Rate - CVR, and Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate all design directions.
• Proactively identify underperforming user experiences and drive their improvement through continuous, iterative UX and CRO design methodologies, effectively leveraging both qualitative feedback and quantitative data.
• Foster close collaboration with cross-functional teams including Product Managers, Engineers, and other key stakeholders to ensure all proposed design solutions are aligned with overarching business objectives and within technical feasibility constraints.
• Act as a champion for design best practices within the organization, actively sharing knowledge, mentoring peers, and driving the overall UX strategy to elevate design standards across Launch Potato.
• Propose and implement improvements to the existing design process, focusing on enhancing experimentation velocity and improving the scalability of design operations.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data analysis and experimentation. The role requires not just design execution but also strategic thinking about how design decisions directly impact revenue and performance metrics like CVR and RPS. The "independently lead" and "champion and mentor" phrases suggest a senior individual contributor role with significant autonomy and potential for influencing team practices.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating practical application of UX/UI and CRO principles in a performance-driven environment is paramount. Candidates with degrees in Design, HCI, Psychology, or related fields may possess a strong foundational understanding.

Experience: A minimum of 8 years of hands-on UX/UI experience is required, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. Candidates should be able to demonstrate a proven track record of driving measurable improvements in key metrics.

Required Skills:

• UX/UI Design Expertise: Proven ability to create user-centered designs that are both aesthetically pleasing and highly functional, with a strong emphasis on intuitive navigation and conversion pathways.
• Data-Informed Design: Deep understanding and practical application of using quantitative and qualitative data (e.g., analytics, heatmaps, user recordings, A/B test results) to inform design decisions and validate hypotheses.
• Conversion Rate Optimization (CRO): Demonstrated experience in designing for and optimizing conversion rates (CVR) and revenue per session (RPS) in performance marketing or lead generation contexts.
• Prototyping Tools: Mastery of Figma or equivalent advanced wireframing and prototyping tools (e.g., Sketch, Adobe XD) for creating detailed mockups and interactive prototypes.
• Adobe Creative Suite: Fluency with Adobe Creative Suite applications (e.g., Photoshop, Illustrator) for asset creation and manipulation.
• A/B Testing Collaboration: Hands-on experience collaborating with development teams to implement, monitor, and iterate on A/B tests for continuous optimization.
• Communication & Presentation: Exceptional ability to articulate design rationale, present findings, and communicate effectively with both technical (engineering) and non-technical (stakeholders, marketing) audiences.
• Analytical Thinking: Strong capability to analyze complex data sets, identify patterns, and derive actionable insights that drive design strategy.

Preferred Skills:

• User Research: Experience conducting user interviews, usability testing, and other qualitative research methods to gather user feedback.
• Web Analytics Tools: Familiarity with web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools for tracking user behavior and performance metrics.
• HTML/CSS Basics: A foundational understanding of HTML and CSS can aid in better collaboration with developers and understanding technical constraints.
• Experience with Affiliate Marketing or Publisher Models: Understanding the nuances of digital media, affiliate marketing, or publisher-based revenue models.
• Mentorship Experience: Previous experience in mentoring junior designers or leading design initiatives.

📝 Enhancement Note: The "MUST HAVE" section in the original listing directly translates to required skills. The emphasis on "performance marketing, lead generation, or a similar data-driven environment" and "optimizing key metrics like conversion rate (CVR) and revenue per session" is critical. This is not a general product design role but one hyper-focused on driving measurable business outcomes through design. The "8+ years" coupled with "Senior" implies a need for significant autonomy and strategic contribution, hence the higher AI inferred experience level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated CRO Impact: Your portfolio must showcase specific examples of how your design work has directly led to measurable improvements in key performance metrics such as conversion rates, lead generation, or revenue per session. Quantifiable results are essential.
• Data-Informed Design Case Studies: Include detailed case studies that illustrate your process of using data (analytics, heatmaps, user recordings, A/B test results) to identify problems, formulate hypotheses, and develop design solutions.
• End-to-End Project Examples: Present projects that cover the full design lifecycle, from initial research and ideation through wireframing, prototyping, high-fidelity design, and developer hand-off.
• Tool Proficiency Showcase: Evidence of proficiency in Figma (or similar) for wireframing, prototyping, and high-fidelity design, as well as examples of assets created using Adobe Creative Suite.
• Collaboration & Iteration: Include examples that highlight your collaboration with developers and product teams, demonstrating how you've worked together to implement and iterate on designs based on A/B testing outcomes.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing user flows and optimizing existing workflows to enhance user experience and drive conversion goals.
• Experimentation & Iteration: Demonstrate your understanding of the design iteration process, particularly how it integrates with A/B testing methodologies and continuous performance improvement.
• Metrics & Performance Analysis: Be ready to articulate how you measure the success of your designs using specific metrics and how you use this analysis to inform future design iterations.

📝 Enhancement Note: For a role heavily focused on CRO and performance, a portfolio isn't just a showcase of aesthetics; it's a demonstration of impact. Candidates must be prepared to deconstruct their projects, explaining the "why" behind their design choices, the data that informed them, and the measurable results achieved. This goes beyond typical UX portfolios and requires a business-oriented approach to design.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-Sharing Bonus: The compensation package includes a profit-sharing bonus, aligning employee success with company performance.
• Competitive Benefits: While specific benefits are not detailed, the mention of "competitive benefits" suggests standard offerings such as health insurance, paid time off, and potentially retirement savings plans.
• Performance-Based Increases: Future salary increases are tied to company and personal performance, rather than annual cost-of-living adjustments, fostering a high-performance culture.

Working Hours: The role implicitly requires 40 hours per week, typical for a full-time contract-to-hire position. While remote, a consistent availability for collaboration and project work is expected.

📝 Enhancement Note: The salary range is explicitly provided and falls within the expected range for a Senior Product Designer role with extensive experience in a specialized, high-impact area like CRO, especially in a remote capacity. The emphasis on performance-based compensation and increases is a key differentiator for this company's culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in the digital media space, specifically focusing on content and technology that drives consumer discovery and conversion for leading brands. This positions them at the intersection of content creation, data analytics, and performance marketing. Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a mid-sized organization that balances the agility of a startup with the structure and resources of a more established company. Founded: Launched Potato was founded in 2017. This relatively recent founding date implies a dynamic, growth-oriented company that has achieved profitability and significant reach in a short period.

Team Structure:

• Operations Team Aspect 1: The company employs a global, remote-first team, spanning over 15 countries. This suggests a diverse workforce with varying cultural backgrounds and time zones, requiring strong asynchronous communication skills.
• Operations Team Aspect 2: While specific reporting structures aren't detailed, the "Senior Product Designer" role implies a reporting line to a Design Lead, Head of Product, or a similar senior management position overseeing product development and design initiatives.
• Operations Team Aspect 3: Cross-functional collaboration is a cornerstone of Launch Potato's culture, with designers expected to work closely with Product Managers, Engineers, and other stakeholders across marketing, data analytics, and content teams.

Methodology:

• Operations Process 1: A strong emphasis on data-driven decision-making, using behavioral data, metrics analysis, and A/B testing to inform strategy and design.
• Operations Process 2: A focus on agile workflow planning and optimization, particularly in their design and experimentation processes, aiming for speed and scalability.
• Operations Process 3: Embracing automation and efficiency practices, evident in their desire for process improvements that enhance experimentation velocity and design scalability.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's self-description as "The Discovery and Conversion Company" is crucial. It frames their entire business around driving user action and connecting consumers with brands. This operational philosophy directly impacts the expectations for a Senior Product Designer – the role is not just about aesthetics but about engineering conversion. The remote-first, global team structure necessitates strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Individual Contributor (IC) level within the product design function. It demands a high degree of autonomy, strategic thinking, and the ability to independently lead complex projects. The expectation is for the designer to not only execute but also to influence design strategy, mentor others, and drive process improvements.

Reporting Structure: The Senior Product Designer likely reports to a Design Manager, Head of Product, or a similar senior leadership role. They will collaborate closely with Product Managers and Engineering leads on a day-to-day basis, working within cross-functional product teams.

Operations Impact: The Senior Product Designer's impact is directly tied to driving "measurable revenue and performance gains." Their work on CRO-optimized user experiences is critical to Launch Potato's business model, which relies on connecting consumers with brands and maximizing conversion metrics like CVR and RPS. They are instrumental in the company's "performance-driven" culture.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Lead Designer or Design Manager role, overseeing a team and shaping the design vision for specific product areas or the entire company.
• Specialization Deepening: Opportunity to become a subject matter expert in CRO and performance-driven UX, potentially leading initiatives in this specialized area.
• Cross-Functional Influence: Develop stronger strategic partnerships across product, engineering, and marketing, influencing broader business strategy through design insights.
• Process Improvement Leadership: Take ownership of driving and implementing significant improvements to the company's design and experimentation processes.

📝 Enhancement Note: The "Contract to Hire" status offers a unique growth path. Successful candidates can transition into a more permanent role with potential for long-term career development within Launch Potato. The emphasis on "owning outcomes" and "driving impact" suggests that performance and initiative are key drivers for career progression here.

🌐 Work Environment

Office Type: This role is designated as "Remote Solely." Launch Potato operates with a remote-first philosophy, meaning the primary work environment is the employee's home office.

Office Location(s): While headquartered in South Florida, the company actively employs a remote team spanning "over 15 countries." The specific location mentioned for this role is "Tulsa, OK (remote)," indicating that while the company has a physical headquarters, this position is fully remote and not tied to a specific office.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration. Designers are expected to actively engage with product managers, engineers, and stakeholders through virtual channels (e.g., Slack, Zoom, project management tools).
• Tools & Technology: Access to industry-standard design tools (Figma, Adobe Creative Suite) and collaboration platforms is assumed. The company's focus on data-driven design implies robust access to analytics and user behavior tools.
• Team Interaction: Opportunities for interaction will occur through scheduled meetings, virtual team syncs, and asynchronous communication channels, fostering a connected remote team environment.

Work Schedule: The role is expected to operate on a standard 40-hour work week. Given the global team distribution, flexibility may be required to accommodate meetings across different time zones, but core work hours should align with team collaboration needs.

📝 Enhancement Note: The "remote-first" approach is a significant aspect of Launch Potato's identity. Candidates should be comfortable with asynchronous communication, virtual collaboration tools, and managing their work independently. The mention of "South Florida" headquarters and "15 countries" indicates a distributed workforce, requiring strong self-discipline and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, particularly your experience in CRO and data-informed design.
• Design Challenge/Portfolio Review: A dedicated session to walk through your portfolio. Expect to deep-dive into 2-3 case studies, explaining your design process, the data that informed your decisions, your role in A/B testing, and the quantifiable outcomes achieved. Be prepared for questions about your strategic thinking and problem-solving approach.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other stakeholders to assess collaboration style, communication skills, and understanding of technical constraints.
• Hiring Manager/Leadership Interview: A final conversation with the hiring manager or a senior leader to discuss overall fit with the company culture, career aspirations, and strategic contributions.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable improvements in CVR, RPS, or other key performance metrics. Quantify your contributions whenever possible.
• Showcase the Process: Clearly articulate your design process, emphasizing how you leveraged data (analytics, heatmaps, user recordings) and A/B testing to inform your decisions and iterate on designs.
• Highlight Collaboration: Be ready to discuss how you collaborated with developers, product managers, and other stakeholders throughout the design lifecycle.
• Prepare for "Why": Be able to articulate the strategic rationale behind your design choices and how they align with business objectives.
• Tool Proficiency: Be ready to discuss your proficiency with Figma and other relevant tools.

Challenge Preparation:

• CRO Scenario: Be prepared for a hypothetical scenario where you're asked to improve the conversion rate of a specific web page or user flow. Outline your approach, the data you'd look for, and the types of design solutions you might propose.
• Design Rationale: Practice articulating the justification for your design decisions concisely and persuasively, tailoring your explanation to different audiences.
• Data Interpretation: Brush up on interpreting common web analytics metrics and user behavior data (heatmaps, session recordings) to identify optimization opportunities.

📝 Enhancement Note: The interview process will heavily scrutinize candidates for their CRO expertise and ability to translate design into measurable business results. The portfolio review is the most critical stage, requiring candidates to act as consultants, presenting data-backed solutions and demonstrating a strong understanding of performance marketing principles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, and high-fidelity UI design. Mastery is expected.
• Adobe Creative Suite: Including Photoshop and Illustrator for asset creation, image editing, and graphic design needs.
• Prototyping Tools: Proficiency in Figma's prototyping features is essential; familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms is crucial for analyzing user behavior, tracking performance metrics (CVR, RPS), and identifying optimization opportunities.
• Heatmap & User Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or FullStory to visualize user interactions and identify usability issues.
• A/B Testing Platforms: Experience working with or understanding platforms like Google Optimize, Optimizely, VWO, or internal A/B testing frameworks to implement and analyze experiments.

CRM & Automation:

• While not explicitly listed as a primary tool for the designer, an understanding of how user journeys and conversions feed into CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms could be beneficial for understanding the broader business context.

📝 Enhancement Note: The technology stack heavily emphasizes design and analytics tools directly related to performance optimization. Candidates must be proficient in Figma and demonstrate a strong understanding of how to leverage analytics and A/B testing tools to inform their design process and measure impact.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value where success is measured by tangible outcomes and measurable impact. Design efforts must directly contribute to business goals like conversion rates and revenue.
• Data-Informed: Decisions are rooted in data and analytics. Designers are expected to use metrics, user behavior, and experimentation results as the foundation for their work.
• Ownership: Individuals are expected to take full responsibility for their projects and outcomes, moving fast and driving initiatives proactively.
• Speed & Agility: The company emphasizes moving quickly, iterating rapidly, and adapting to market changes. This applies to design processes and experimentation velocity.
• Collaboration: While remote, strong teamwork and cross-functional partnerships are vital. Effective communication and mutual respect are key.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers, Engineers, and Marketing teams, requiring strong interpersonal skills and the ability to translate design concepts into actionable plans for other departments.
• Process Improvement Culture: An openness to discussing and refining existing processes to enhance efficiency, scalability, and the speed of experimentation.
• Knowledge Sharing: A culture that encourages sharing expertise, best practices, and learnings, particularly within the design and product development functions, to foster collective growth.

📝 Enhancement Note: Launch Potato's culture is heavily influenced by its "Discovery and Conversion Company" mission and its remote-first, performance-driven operational model. Candidates should demonstrate an alignment with these values, showcasing initiative, a focus on results, and strong collaborative habits within a distributed team setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Aggressive Business Goals: The primary challenge will be to create user experiences that are both highly effective for conversion and genuinely valuable and user-friendly for the end consumer, avoiding overly aggressive or manipulative design tactics.
• Remote Collaboration Complexity: Effectively collaborating and driving consensus across diverse, globally distributed teams requires exceptional communication and asynchronous work strategies.
• Rapid Experimentation Cycles: Keeping pace with frequent A/B testing and iteration cycles demands efficient design processes and the ability to adapt quickly to test results.
• Data Interpretation Nuance: Accurately interpreting complex behavioral data and translating it into actionable design improvements, especially when data might be ambiguous or conflicting.

Learning & Development Opportunities:

• Deep Dive into CRO: Becoming a true expert in conversion rate optimization through hands-on experience with high-impact projects and continuous experimentation.
• Advanced Data Analytics: Enhancing skills in interpreting user behavior data, A/B test analysis, and utilizing analytics platforms to drive design strategy.
• Leadership & Mentorship: Opportunities to mentor junior designers, lead design initiatives, and potentially step into leadership roles as the company grows.
• Strategic Business Acumen: Developing a broader understanding of digital media business models, performance marketing, and how design contributes directly to company profitability.

📝 Enhancement Note: The challenges are inherent to a performance-driven, remote environment focused on rapid iteration. Addressing these effectively will require strong problem-solving skills, adaptability, and a strategic mindset. The growth opportunities are substantial for someone looking to specialize in a high-demand area like CRO-focused UX design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., heatmaps, A/B test results, user recordings) to significantly improve a user experience and drive conversion rates. What was your process, and what were the quantifiable results?"
  • Preparation: Prepare 1-2 detailed case studies focusing on your data analysis, design iteration, and measurable impact. Quantify everything possible (e.g., "+15% CVR," "-10% bounce rate").
• "How do you balance aggressive business goals (like conversion rate optimization) with creating a positive and ethical user experience?"
  • Preparation: Discuss your ethical framework for design and how you ensure user needs are met while still achieving business objectives. Emphasize user-centricity within a performance context.
• "Walk us through your process for designing and implementing an A/B test for a specific user flow. What metrics would you track, and how would you decide on the winning variation?"
  • Preparation: Outline your end-to-end process, including hypothesis generation, design variations, collaboration with engineering, and post-test analysis.

Company & Culture Questions:

• "What do you know about Launch Potato and our mission as 'The Discovery and Conversion Company'?"
  • Preparation: Research the company website, brands (FinanceBuzz, All About Cookies, OnlyInYourState), and their overall business model. Understand their focus on driving traffic and converting users.
• "How do you approach collaboration with product managers and engineers in a remote environment?"
  • Preparation: Discuss your strategies for effective asynchronous communication, proactive engagement, and building strong working relationships virtually.
• "How do you ensure your design work aligns with broader business objectives and contributes to company performance?"
  • Preparation: Connect your design decisions to business outcomes like revenue, lead generation, and user engagement. Demonstrate an understanding of business impact.

Portfolio Presentation Strategy:

• Storytelling with Data: Structure your portfolio walkthroughs as narratives. Start with the problem, explain your analytical approach, detail your design solutions, highlight the A/B testing process, and conclude with the measurable results.
• Focus on CRO Metrics: Explicitly call out CVR, RPS, lead generation improvements, or other relevant performance metrics. Use charts and graphs to visualize impact.
• Demonstrate Process: Show your wireframes, prototypes, and final designs, but more importantly, explain the iterative steps and the data that drove those changes.
• Be Prepared for Deep Dives: Expect detailed questions about your decision-making process, challenges encountered, and how you handled feedback or conflicting data.

📝 Enhancement Note: The interview process is designed to test for a very specific skillset: performance-driven UX design. Candidates must be able to prove their ability to impact revenue through design. Practicing articulating these achievements with data and strategic reasoning is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance marketing, lead generation, and CRO. Select 2-3 projects that best showcase your ability to drive measurable results through data-informed design and A/B testing.
• Resume Optimization: Update your resume to include keywords such as "UX/UI," "CRO," "Performance Marketing," "Lead Generation," "Figma," "A/B Testing," "Conversion Rate Optimization," "Revenue Per Session," and "Data-Informed Design." Quantify your achievements with specific metrics wherever possible.
• Interview Preparation: Practice articulating your design process and project outcomes using the STAR method (Situation, Task, Action, Result), focusing on the data and impact of your work. Be ready to discuss your approach to A/B testing and user research.
• Company Research: Familiarize yourself with Launch Potato's brands and their mission. Understand how their business model relies on driving discovery and conversion, and how your role as a Senior Product Designer directly contributes to this.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.