Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Columbia, SC (remote) Job Type: Contract to Hire Category: Product Design / UX/UI - Performance Marketing Focus Date Posted: 2025-11-14 Experience Level: 8+ Years (AI inferred as 10+ for Senior level) Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead end-to-end design projects, from concept and ideation through high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• Analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, informed by both qualitative and quantitative inputs.

📝 Enhancement Note: This role is specifically focused on driving revenue and performance through design, aligning it closely with Revenue Operations and Sales Operations principles by focusing on conversion rate optimization (CRO) and revenue per session (RPS). The "Contract to Hire" nature indicates a strong possibility for long-term engagement based on performance.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept to high-fidelity prototypes, meticulously documenting design rationale and A/B test outcomes.
• Independently manage design projects, encompassing stakeholder alignment, UX strategy development, UI design execution, and post-test design iteration cycles.
• Conduct in-depth analysis of user behavior data, including heatmaps and session recordings, to identify opportunities for UX enhancement and conversion rate optimization.
• Proactively identify underperforming user experiences and propose/execute iterative design solutions to boost key performance indicators such as conversion rate (CVR) and revenue per session (RPS).
• Collaborate closely with product managers, engineers, and business stakeholders to ensure design solutions are aligned with overarching business objectives, technical constraints, and performance marketing goals.
• Champion and mentor design best practices within the organization, sharing expertise to elevate UX strategy and execution across all relevant platforms.
• Propose and implement improvements to the design process to enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities emphasize a data-driven, performance-oriented approach to design. This means candidates should be prepared to demonstrate how their design decisions directly impacted key business metrics like CVR and RPS, a common expectation in operations-adjacent roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is typically expected for senior roles. Equivalent practical experience will also be considered. Experience: 8+ years of UX/UI experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Expertise in data-informed design, with a strong focus on optimizing key performance metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar industry-standard wireframing and prototyping tools.
• Fluency with the Adobe Creative Suite for visual design and asset creation.
• Hands-on experience collaborating directly with developers to execute A/B tests for CRO initiatives.
• Exceptional communication skills, with the ability to articulate design rationale and strategy effectively to both technical and non-technical audiences.
• Proven ability to analyze and interpret behavioral data, including heatmaps and user recordings, to inform design decisions.
• Strong understanding of performance marketing principles and how UX/UI design contributes to lead generation and customer acquisition.

Preferred Skills:

• Experience with user research methodologies, including usability testing and user interviews.
• Familiarity with analytics platforms (e.g., Google Analytics) for performance tracking.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering teams.
• Experience mentoring junior designers or leading design initiatives.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

📝 Enhancement Note: The emphasis on "performance marketing," "lead generation," and "data-driven design" points towards a role that requires a deep understanding of how design directly impacts business outcomes, similar to the metrics-driven nature of operations roles. The experience requirement of 8+ years strongly suggests a senior-level individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 8+ years of UX/UI design work, with a significant portion focused on performance marketing, lead generation, or CRO.
• Showcase at least 3-5 case studies that clearly articulate a problem, your design process, the solutions implemented, and the measurable impact on key metrics (CVR, RPS, revenue).
• Highlight projects where data analysis (e.g., heatmaps, user recordings, A/B test results) was integral to informing design decisions and validating outcomes.
• Include examples of high-fidelity prototypes and final UI designs, illustrating your proficiency in tools like Figma.
• Present examples of collaboration with development teams and the process of handing off designs for implementation, including A/B testing execution.

Process Documentation:

• Clearly outline the design process used for each case study, emphasizing the iterative nature of CRO and performance-driven design.
• Detail how user insights and data analysis were integrated into the design workflow, from ideation to final implementation and iteration.
• Explain methodologies for collaborating with cross-functional teams (product, engineering, marketing) to ensure alignment and successful execution of design strategies.
• Provide examples of how design process improvements were proposed or implemented to enhance experimentation velocity and design scalability.

📝 Enhancement Note: For a role focused on performance and conversion, the portfolio is critical. Candidates must be able to quantify their impact with hard metrics and demonstrate a systematic approach to design that directly supports revenue generation. This is akin to an operations professional demonstrating process efficiency through data.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

• This range is typical for a Senior Product Designer role in a US-based company, especially one focused on performance marketing where design directly impacts revenue. Given the remote nature and the company's global presence, this range is competitive for experienced professionals.

Benefits:

• Competitive benefits package (specifics not detailed, but typically include health insurance, dental, vision).
• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Opportunity for a permanent position ("Contract to Hire").
• Access to a global team of high-performers.
• Potential for career acceleration through ownership and impact.

Working Hours: 40 hours per week is the standard expectation for full-time contract roles, though flexibility may be offered within remote work arrangements.

• The company emphasizes a "remote-first" approach, suggesting a focus on results and flexibility rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range is explicitly provided and is competitive for a senior-level role in the US. The "profit-sharing bonus" and performance-based increases highlight a culture that rewards measurable impact, aligning with operations objectives. The "Contract to Hire" model is common for assessing fit and performance before committing to a permanent role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a high-growth sector focused on connecting consumers with brands through data-driven content and technology. Company Size: Launch Potato has a global team spanning over 15 countries. While an exact employee count isn't provided, its reach of 30M+ monthly visitors suggests a substantial operation, likely between 200-1000 employees based on industry norms for such reach. Founded: Founded in South Florida, the company has a history of growth and profitability, indicating a stable yet dynamic work environment.

Team Structure:

• The role will likely be part of a Product/Design team that collaborates closely with Product Management, Engineering, and Marketing departments.
• Given the "Senior" title and "mentorship-oriented" competency, the designer may also act as a lead or mentor within a smaller design function or contribute to establishing design processes within a larger matrixed organization.
• Cross-functional collaboration is heavily emphasized, with direct interaction expected with stakeholders, product managers, and engineers to drive outcomes.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by metrics, A/B testing results, and user behavior analysis.
• Agile/Iterative Development: The focus on A/B testing and "iterative UX/CRO design" suggests an agile approach to product development and optimization.
• Performance-Oriented Culture: Speed, ownership, and measurable impact are core drivers of success.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's culture is explicitly described as "high-growth, high-performance" with an emphasis on "speed, ownership, and measurable impact." This is highly relevant for operations professionals who thrive in environments focused on efficiency, results, and data-driven decision-making. The "remote-first" approach with a global team indicates a mature operational structure capable of supporting distributed work.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate independently, lead projects, and mentor others. It's a position focused on direct impact and expertise rather than people management, though leadership in design best practices is expected. Reporting Structure: Likely reports to a Head of Product, Design Lead, or a senior Product Manager, with close collaboration across Engineering and Marketing. Operations Impact: The role's core function is to directly drive revenue and performance. Every design decision is expected to contribute to measurable gains in conversion rates and revenue per session, making its impact highly visible and directly tied to business outcomes, similar to how Sales Operations or Revenue Operations roles are measured.

Growth Opportunities:

• Skill Advancement: Deepen expertise in CRO, A/B testing, and data-informed design within the performance marketing and lead generation space.
• Leadership: Opportunity to mentor junior designers, influence design strategy, and lead process improvement initiatives.
• Permanent Role: Potential to transition into a full-time, permanent position with continued performance.
• Impactful Projects: Work on high-traffic web properties (30M+ monthly visitors) offering significant opportunities for learning and demonstrating impact.
• Career Progression: Potential to move into a Lead Product Designer role or specialize further in UX research or product strategy within a growing company.

📝 Enhancement Note: The growth potential is framed around deepening expertise in a specialized area (performance-driven design) and influencing strategy, which aligns with career paths in operations where specialized knowledge and process improvement lead to advancement. The "Contract to Hire" model offers a clear path to potentially gain a permanent role with a performance-driven company.

🌐 Work Environment

Office Type: Remote-first. The company has a physical headquarters in South Florida but operates with a distributed, remote team across more than 15 countries. Office Location(s): Headquarters in South Florida. While the role is remote, candidates should be aware of the company's primary operational base.

• The job posting specifically mentions "Columbia, SC (remote)," indicating that candidates in or willing to work within that region (or remotely within the US/designated countries) are targeted.

Workspace Context:

• A collaborative, high-performance remote environment that values autonomy and measurable impact.
• Access to necessary design tools (Figma, Adobe Creative Suite) and collaboration platforms.
• Opportunities for interaction with a global team of professionals, fostering diverse perspectives.

Work Schedule: While typically 40 hours per week, the remote-first nature suggests a degree of flexibility, emphasizing output and results over strict adherence to a 9-to-5 schedule. Effective time management and communication are key for remote collaboration.

📝 Enhancement Note: The remote-first nature and global team structure imply a need for strong asynchronous communication skills and self-management, which are critical for operations roles supporting distributed teams. The focus on results over hours aligns with operational efficiency principles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and skills, particularly in CRO and performance marketing.
• Portfolio Presentation/Design Challenge: Expect a session where you present your portfolio, focusing on case studies that demonstrate data-informed design and measurable impact (CVR, RPS). A design challenge focusing on CRO or lead generation may be assigned.
• Stakeholder Interviews: Interviews with Product Managers, Engineering leads, and potentially other stakeholders to assess collaboration, communication, and strategic thinking.
• Final Interview: Possibly with a senior leader to discuss overall fit, career aspirations, and alignment with company values.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable results (e.g., "Increased conversion rate by X%", "Improved revenue per session by Y%").
• Show Your Process: Detail how you used data (analytics, heatmaps, A/B tests) to inform your design decisions and iterate on solutions.
• Highlight Collaboration: Explain how you worked with developers, product managers, and other stakeholders.
• Focus on CRO: Tailor your presentation to emphasize your expertise in conversion rate optimization and performance marketing.
• Prepare to Discuss Rationale: Be ready to defend your design choices with data and user insights.

Challenge Preparation:

• If a design challenge is given, focus on a data-informed, iterative approach. Think about how you would test and measure the success of your proposed solution.
• Practice articulating your design process and rationale concisely and effectively.
• Be prepared to discuss how your proposed solution aligns with business goals (revenue, lead generation).

📝 Enhancement Note: The emphasis on a portfolio that demonstrates quantifiable results and a data-driven process is paramount. This mirrors the expectations for operations professionals to present case studies showcasing process improvements and ROI. Candidates should prepare to "speak the language" of performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is required.
• Adobe Creative Suite: Proficiency expected for visual design tasks.
• A/B Testing Platforms: Experience with tools like Google Optimize, Optimizely, VWO, or similar is highly beneficial for executing and analyzing tests.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with platforms like Google Analytics is crucial for understanding user behavior and measuring performance metrics (CVR, RPS).
• Heatmapping & Session Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or FullStory to analyze user behavior.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts lead capture and user journeys within a CRM context (e.g., Salesforce, HubSpot) is advantageous.
• Familiarity with marketing automation platforms and how UX elements integrate with them can be a plus.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of A/B testing and analytics tools are critical. This technology stack is directly related to measuring and optimizing performance, a core tenet of operations.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, directly linking design work to business outcomes like revenue and conversion rates.
• Data-Informed: Decisions are grounded in data, analytics, and user behavior insights, rather than solely intuition.
• Ownership: Taking responsibility for projects from conception to completion and impact measurement.
• Speed & Agility: Ability to move quickly, iterate based on feedback and data, and adapt to changing priorities.
• Collaboration: Working effectively within cross-functional teams to achieve shared goals.

Collaboration Style:

• Highly collaborative, working closely with product managers, engineers, and marketing teams.
• Expectation of proactive communication and sharing of insights and design rationale.
• A culture that values constructive feedback and continuous improvement of both products and processes.

📝 Enhancement Note: The company's espoused values (speed, ownership, measurable impact) strongly align with the core principles of operations management and execution. Candidates who can demonstrate these values in their work and communication will be highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively contributing and collaborating within a distributed, remote-first team, requiring strong asynchronous communication skills.
• Balancing Data and Creativity: Ensuring that data-driven optimization doesn't stifle creative innovation, finding the right balance for impactful design.
• High-Traffic Optimization: Working with large user bases means high stakes for design changes; ensuring rigorous testing and validation is crucial.
• Contract to Hire Transition: Successfully demonstrating consistent performance and value to secure a permanent role.

Learning & Development Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO) and performance marketing UX.
• Mentorship: Opportunity to learn from and mentor other designers, enhancing leadership skills.
• Impactful Projects: Gain experience working on high-visibility projects with significant user traffic and direct business impact.
• Industry Exposure: Exposure to the fast-paced digital media and performance marketing industry.

📝 Enhancement Note: The challenges and opportunities presented are common in high-performance, data-driven environments, requiring adaptability, strong analytical skills, and a commitment to continuous improvement – all hallmarks of successful operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., A/B test results, user behavior analytics) to significantly improve a user experience and drive conversion rates."
• "Walk us through your process for designing a new feature or optimizing an existing one for a performance marketing context. How do you ensure it aligns with business goals like lead generation or revenue?"
• "How do you approach collaborating with developers and product managers to ensure your designs are technically feasible and meet business objectives?"
• "Tell us about a challenging design problem you faced and how you used your analytical skills to solve it."

Company & Culture Questions:

• "What interests you about Launch Potato's mission and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?"
• "How do you align with our values of speed, ownership, and measurable impact?"
• "Describe your experience working in a remote-first or distributed team environment."
• "How do you see your role contributing to the company's overall revenue and performance goals?"

Portfolio Presentation Strategy:

• Focus on Impact: Lead with the results and impact of your projects. Quantify your achievements using metrics like CVR, RPS, lead volume, or revenue.
• Tell a Story: For each case study, clearly articulate the problem, your design process (emphasizing data and iteration), your solution, and the final outcome.
• Demonstrate Process: Show your wireframes, prototypes, and final UI designs, but more importantly, explain why you made the design choices you did, backed by data and research.
• Be Prepared for Technical Questions: Anticipate questions about your tools, A/B testing methodology, and collaboration with engineers.

📝 Enhancement Note: Interview preparation should heavily emphasize the ability to quantify impact and articulate a data-driven design process. Candidates need to demonstrate they understand how design directly contributes to business operations and revenue generation, much like an operations specialist would.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Select 3-5 of your strongest case studies, focusing on projects that showcase data-informed design, CRO, lead generation, and measurable revenue impact. Ensure each case study clearly outlines the problem, your process, solution, and quantified results.
• Tailor Your Resume: Highlight experience with performance marketing, A/B testing, Figma, and analytics tools. Use keywords from the job description and quantify achievements where possible to align with operations-focused metrics.
• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, data utilization, collaboration, and the business impact of your work. Be ready to discuss your rationale for design decisions.
• Research Launch Potato: Understand their brands, mission, and core values. Prepare to discuss how your skills and approach align with their performance-driven, data-informed culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.