Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Quebec, Canada (remote) Job Type: Contract to Hire Category: Product Design / UX/UI Operations Date Posted: 2025-11-14 Experience Level: 8+ years of experience Remote Status: Fully Remote

🚀 Role Summary

• This Senior Product Designer role focuses on driving measurable revenue and performance gains through data-informed, CRO-optimized user experiences.
• The position requires deep expertise in User Experience (UX) and User Interface (UI) design, specifically within performance marketing and lead generation environments.
• A critical aspect of this role involves leveraging data, behavioral analytics, and A/B testing to inform design decisions and continuously improve conversion rates (CVR) and revenue per session (RPS).
• The successful candidate will independently lead design projects from ideation through high-fidelity prototypes and developer hand-off, ensuring seamless execution and alignment with business objectives.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities and required skills strongly align with a specialized "Conversion Rate Optimization (CRO) Designer" or "Performance Marketing UX Designer" within an operations-focused GTM strategy. The emphasis on metrics, data analysis, and direct revenue impact positions this role at the intersection of design and revenue operations.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, validated by A/B test results and user insights.
• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (e.g., CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX and CRO design, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineering teams, and other stakeholders to ensure design solutions are aligned with overarching business goals and technical constraints.
• Champion and mentor design best practices within the organization, sharing knowledge and driving UX strategy to foster a data-driven design culture.
• Propose and implement improvements to the design process that enhance experimentation velocity and ensure design scalability across multiple web properties.

📝 Enhancement Note: The responsibilities emphasize a proactive, data-driven approach to design, typical of roles that directly impact revenue operations and GTM effectiveness. The expectation to "independently lead" and "proactively improve" suggests a high degree of autonomy and impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI principles in a data-driven context is paramount. Experience: 8+ years of UX/UI experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Expertise in data-informed design, with a proven track record of optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools; fluency with Adobe Creative Suite.
• Hands-on experience collaborating with developers to execute A/B tests and CRO initiatives.
• Excellent communication skills, with the ability to articulate and present design rationale effectively to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, heatmaps, user recordings, and performance metrics.
• Proven ability to manage design projects independently from conceptualization to completion.
• Experience in stakeholder alignment and cross-functional collaboration.

Preferred Skills:

• Experience with specific analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) for user behavior analysis.
• Familiarity with various A/B testing platforms and methodologies.
• Understanding of SEO principles and their impact on user experience and conversion.
• Experience mentoring junior designers or contributing to design system development.
• A portfolio that showcases a strong understanding of web performance optimization and its impact on business outcomes.

📝 Enhancement Note: The emphasis on "performance marketing," "lead generation," and "CRO" indicates a need for a designer who understands the business drivers behind user acquisition and conversion, rather than purely aesthetic or user-centered design in a vacuum. The "8+ years" requirement with specific environmental experience suggests a senior-level individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8 years of UX/UI design work, with a strong emphasis on projects within performance marketing, lead generation, or CRO contexts.
• Detailed case studies that clearly articulate the problem, your design process, the data/insights used, the implemented solution, and measurable results (e.g., improvements in CVR, RPS, lead volume).
• Demonstrations of how you have utilized A/B testing and user data (behavioral analytics, heatmaps, user recordings) to inform and validate design decisions.
• Examples of high-fidelity prototypes and developer hand-off documentation that highlight your proficiency with tools like Figma.
• Evidence of collaboration with engineering and product teams, demonstrating your ability to navigate technical constraints and stakeholder alignment.

Process Documentation:

• Showcase your ability to document and present design processes, particularly those involving iterative improvement and experimentation.
• Examples of how you have contributed to or improved design workflows to enhance experimentation velocity and design scalability.
• Evidence of your approach to stakeholder alignment and communicating design strategy and rationale.

📝 Enhancement Note: For this role, a portfolio is not just a collection of work; it's a critical demonstration of operational impact. The emphasis on "test-ready," "A/B test results," and "user insights" means that case studies must quantify the business impact of the design solutions.

💵 Compensation & Benefits

Salary Range: As this is a contract-to-hire role with remote flexibility in Quebec, Canada, the salary range is estimated based on industry benchmarks for Senior Product Designers with 8+ years of experience specializing in CRO and performance marketing.

• Estimated Range: $80,000 - $120,000 CAD annually (or equivalent hourly rate for contract period).
• Explanation: This range accounts for the senior-level experience, specialized skill set in data-informed design and CRO, and the remote work arrangement in Canada. The contract-to-hire nature may influence the initial hourly rate and conversion terms.

Benefits:

• Contract-to-Hire: Opportunity for conversion to a permanent role, providing access to full-time benefits.
• Remote Work Flexibility: Ability to work from anywhere within Quebec, Canada, offering excellent work-life balance.
• Global Team: Collaboration with a diverse, high-performing international team.
• Performance-Driven Culture: Opportunity to directly impact revenue and make measurable contributions.
• Professional Development: Access to learning opportunities within a fast-growing digital media company.

Working Hours:

• Approximately 40 hours per week, with flexibility to accommodate global team collaboration and project deadlines. The contract-to-hire nature implies a performance-based evaluation for conversion.

📝 Enhancement Note: Salary has been estimated based on the provided location (Quebec, Canada), experience level (8+ years), and specialized skill set (CRO/Performance Marketing UX). The contract-to-hire aspect suggests a potential for salary negotiation upon conversion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a competitive digital landscape where data-driven strategies are crucial for user acquisition and revenue generation. Company Size: While not explicitly stated in the raw data, Launch Potato is described as a "high-growth, high-performance culture" with a "remote-first team spanning over 15 countries," suggesting a substantial and geographically dispersed organization with a focus on agility and impact. Founded: Information about the founding date is not provided, but the company's current success and growth trajectory imply a mature yet agile operational structure.

Team Structure:

• The Senior Product Designer will be part of a cross-functional team, working closely with Product Managers, Engineers, and potentially Marketing/Analytics specialists.
• The "remote-first team spanning over 15 countries" indicates a highly collaborative, asynchronous work environment that values clear communication and documentation.
• Reporting likely goes up through a Head of Product, Design Lead, or a similar management role overseeing product development and user experience.

Methodology:

• Data-Driven Decision Making: The company culture heavily emphasizes "measurable impact," "ownership," and "data-driven content and technology." This translates to design decisions being heavily influenced by analytics, A/B testing results, and performance metrics.
• Agile Experimentation: The emphasis on "speed," "ownership," and "high-performance" suggests an agile approach to product development and design, with a focus on rapid iteration and continuous improvement through experimentation.
• Outcome-Oriented: The mission is to "connect consumers with the world’s leading brands through data-driven content and technology," indicating a focus on achieving tangible business outcomes.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's culture appears to be highly performance-oriented, fast-paced, and data-centric, which is crucial context for a designer. The "remote-first" nature necessitates strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Product Designer," indicating a seasoned individual contributor with a significant level of autonomy and responsibility. It is a key role within the product development lifecycle, directly influencing revenue and conversion metrics. Reporting Structure: The Senior Product Designer will likely report to a Product Lead, Head of Design, or a similar senior manager who oversees product strategy and execution. They will also collaborate closely with Product Managers and Engineering leads. Operations Impact: The primary impact of this role is directly tied to revenue operations and GTM strategy through conversion rate optimization (CRO). By improving user experiences and driving higher conversion rates and revenue per session, this designer directly contributes to the company's financial performance and growth targets.

Growth Opportunities:

• Leadership in CRO Design: Opportunity to become a subject matter expert and leader in data-informed design and CRO within the company, potentially mentoring others.
• Impact on Global Brands: Contribute to the design and optimization of multiple high-traffic web properties reaching millions of users.
• Transition to Full-Time: Successful performance in the contract-to-hire role offers a pathway to a full-time position with expanded benefits and long-term career development.
• Skill Expansion: Exposure to diverse digital media brands and performance marketing strategies can broaden skill sets in specialized design areas.

📝 Enhancement Note: This role offers a clear path for growth by deepening expertise in CRO and performance marketing design, with the potential for leadership and conversion to a permanent position. The impact on revenue makes it a high-visibility role.

🌐 Work Environment

Office Type: Remote-first, meaning there is no primary office requirement. The company operates with a globally distributed team. Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and this specific role is remote within Quebec, Canada.

Workspace Context:

• Remote Collaboration: The work environment is built around remote collaboration tools and practices, requiring strong digital communication etiquette and self-discipline.
• Tools & Technology: Access to industry-standard design and collaboration tools will be provided or expected. Proficiency in Figma and Adobe Creative Suite is a must.
• Cross-Functional Interaction: Frequent interaction with product managers, engineers, and potentially marketing stakeholders, requiring adaptability in communication styles and project management approaches.

Work Schedule:

• The role requires approximately 40 hours per week. Given the global team distribution, some flexibility may be needed to align with different time zones for critical meetings or hand-offs, though asynchronous communication is likely prioritized.

📝 Enhancement Note: The "remote-first" nature is a defining characteristic. Candidates should be comfortable with asynchronous communication and digital collaboration tools, with a strong emphasis on self-management and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on relevant experience in performance marketing, lead generation, and CRO.
• Portfolio Presentation & Discussion: Expect to present 2-3 case studies from your portfolio, detailing your design process, data-informed approach, A/B testing results, and the impact on key metrics (CVR, RPS). Be prepared to discuss your strategic thinking and collaboration methods.
• Technical/Skills Assessment: A potential exercise or discussion to evaluate your proficiency with design tools (Figma) and your understanding of CRO principles.
• Cross-Functional Interviews: Meetings with Product Managers and Engineering leads to assess collaboration skills, communication effectiveness, and alignment with team dynamics.
• Final Interview: A discussion with senior leadership to evaluate strategic thinking, cultural fit, and long-term potential for the role.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the business problem, your solution, and the measurable impact (e.g., "Increased conversion rate by X%", "Improved revenue per session by Y%"). Use hard numbers and data points.
• Show Your Process: Detail how you used data (analytics, heatmaps, user recordings) and A/B testing to inform your design decisions. Explain your rationale behind design choices.
• Highlight Collaboration: Demonstrate how you worked with developers and product managers, including challenges faced and how you overcame them.
• Tailor to CRO: Ensure your presentation clearly shows an understanding of performance marketing goals and how your design contributed to those objectives.
• Be Concise and Clear: Practice your presentation to ensure it's engaging, informative, and respects the allotted time.

Challenge Preparation:

• Be prepared for potential design exercises that test your ability to quickly analyze a problem, propose data-informed solutions, and outline A/B testing strategies for optimization.
• Practice articulating your design strategy and defending your choices with data and user insights.
• Prepare to discuss how you would approach improving a specific underperforming page or feature based on hypothetical data.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate quantifiable impact through their design work. A strong portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is required for wireframing, prototyping, and UI design. This is the primary tool for design creation and collaboration.
• Adobe Creative Suite: Proficiency is expected, likely for asset creation, photo editing, or other graphic design tasks as needed.

Analytics & Reporting:

• Google Analytics (or similar): Essential for analyzing user behavior, tracking metrics (CVR, RPS), and identifying areas for improvement.
• Heatmap & User Recording Tools (e.g., Hotjar, Crazy Egg): Crucial for understanding user interaction patterns and identifying usability issues.
• A/B Testing Platforms (e.g., Google Optimize, Optimizely, VWO): Experience in designing experiments and interpreting results from these platforms is vital.

CRM & Automation:

• While not directly a CRM or automation tool for the designer, understanding how user journeys and conversion funnels function within these systems (e.g., how leads are captured and nurtured) is important for designing effective experiences.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of analytics/A/B testing tools are core technical requirements for this role. The ability to translate data from these tools into actionable design improvements is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable outcomes, with design decisions directly tied to business KPIs like CVR and RPS.
• Data-Centric: Relying on quantitative and qualitative data to inform all design decisions and validate hypotheses.
• Ownership & Accountability: Taking full responsibility for design projects from inception to iteration, driving them to successful completion.
• Speed & Agility: Moving quickly, iterating efficiently, and adapting to new insights and market demands.
• Continuous Improvement: A culture of always looking for ways to enhance user experiences and business performance through experimentation.

Collaboration Style:

• Cross-Functional Partnership: Working closely and effectively with product, engineering, and potentially marketing teams to achieve shared goals.
• Data-Informed Dialogue: Engaging in discussions grounded in data and user insights to drive consensus and strategic direction.
• Constructive Feedback: Openness to giving and receiving feedback to continuously refine designs and processes.
• Remote-First Communication: Prioritizing clear, concise, and documented communication to ensure alignment across distributed teams.

📝 Enhancement Note: The company values align with a highly results-oriented and analytical approach to design. Candidates should be comfortable with a data-driven culture and a fast-paced, collaborative remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Metrics and User Experience: Ensuring that aggressive CRO goals do not compromise user satisfaction or create intrusive experiences.
• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, heatmaps, user recordings) to form cohesive design strategies.
• Remote Collaboration Dynamics: Maintaining strong working relationships and effective communication within a globally distributed, remote-first team.
• Rapid Experimentation Cycle: Keeping pace with the demand for continuous A/B testing and iterative design improvements.

Learning & Development Opportunities:

• Deep Dive into CRO: Becoming an expert in conversion rate optimization strategies and their application across diverse digital media properties.
• Performance Marketing Insights: Gaining a deeper understanding of performance marketing, lead generation funnels, and their relationship with UX/UI design.
• Global Team Collaboration: Refining skills in cross-cultural communication and remote teamwork.
• Impactful Design Leadership: Developing leadership skills by mentoring peers and driving design strategy for high-impact projects.

📝 Enhancement Note: The challenges are directly related to the specialized nature of CRO and performance marketing design, amplified by the remote work environment. Growth opportunities are focused on deepening expertise in these areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., A/B test results, user analytics) to significantly improve a conversion rate or revenue metric. What was your process, and what were the outcomes?" (Prepare a detailed case study focusing on quantifiable results).
• "How do you approach balancing business objectives (like CVR) with user needs and experience quality? Can you provide an example?" (Focus on your methodology for finding optimal solutions).
• "Imagine you are tasked with improving the conversion rate of a landing page with low engagement. What data would you look at first, what hypotheses would you form, and what design changes would you propose for A/B testing?" (Demonstrate your analytical and problem-solving process).

Company & Culture Questions:

• "What interests you about Launch Potato's mission and its brands (FinanceBuzz, All About Cookies, OnlyInYourState)?" (Research the brands and their target audiences).
• "How do you approach collaboration in a remote, cross-functional team environment?" (Highlight your communication and teamwork strategies).
• "How do you stay updated on the latest trends in UX/UI design, CRO, and performance marketing?" (Show your commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline: Problem, Your Role, Process (Research, Ideation, Design, Testing), Solution, and Results (Quantified Impact).
• Focus on Data: Emphasize how data informed your decisions and how you measured success. Use charts and graphs to illustrate metrics.
• Highlight A/B Testing: If applicable, detail the A/B tests you designed and their outcomes.
• Explain Your Rationale: Be ready to defend your design choices with logic and data.
• Be Prepared for Deep Dives: Expect questions about specific design decisions, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven, results-oriented approach to design, with specific examples of quantifiable impact.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on Greenhouse.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your experience in performance marketing, lead generation, and CRO. Ensure each case study clearly details the problem, your process (including data analysis and A/B testing), your solution, and quantifiable results.
• Tailor Your Resume: Highlight keywords such as "UX," "UI," "CRO," "Performance Marketing," "Lead Generation," "A/B Testing," "Figma," "Data-Informed Design," and "Conversion Rate Optimization." Quantify your achievements wherever possible.
• Prepare Your Presentation: Practice presenting your portfolio case studies concisely and effectively, focusing on your strategic thinking, data utilization, and the impact of your design work. Be ready to discuss your collaboration style and experience in a remote setting.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission, and their company culture. Consider how your skills and approach align with their data-driven, high-performance ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---