Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Victoria, Canada (remote) Job Type: Contract to Hire Category: Product Design / UX/UI Date Posted: 2025-11-14T10:39:56 Experience Level: 10+ years (AI inferred from 8+ years required and senior title) Remote Status: Fully Remote

🚀 Role Summary

• Lead the design and optimization of user experiences for digital media properties with a strong focus on performance marketing and conversion rate optimization (CRO).
• Drive measurable revenue and performance gains through data-informed design strategies, balancing user needs with business objectives.
• Independently manage the end-to-end design process for various projects, from ideation and user research to high-fidelity prototyping and developer hand-off.
• Leverage behavioral data, analytics, and A/B testing results to inform design decisions and iterate on user interfaces for maximum impact.

📝 Enhancement Note: The original job title is "Senior Product Designer". While the description requires "8+ years of UX/UI experience", the "Senior" title and the emphasis on independent project leadership, strategy, and mentorship suggest a level that often aligns with 10+ years of experience in the broader tech and design landscape. The role is heavily oriented towards CRO and performance marketing, which is a specific niche within Product Design and UX/UI.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, ensuring designs are validated by A/B test results and user insights.
• Independently lead and manage design projects across all stages, including stakeholder alignment, UX strategy definition, UI development, and post-test iteration.
• Generate actionable UX insights by analyzing behavioral data, key metrics (such as Conversion Rate - CVR, and Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineering teams, and other stakeholders to ensure design solutions are aligned with overarching business goals and technical constraints.
• Champion and mentor design best practices within the organization, actively sharing knowledge and driving UX strategy to foster a high-performance design culture.
• Propose and implement improvements to the design process that enhance experimentation velocity and design scalability across Launch Potato's web properties.

📝 Enhancement Note: The responsibilities clearly indicate a focus on empirical design and optimization, aligning with a Revenue Operations or Growth Operations mindset applied to product design. The emphasis on "test-ready," "A/B test results," "user insights," and "metrics (CVR, RPS)" highlights the data-driven nature of this role, which is highly relevant for operations professionals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience in data-informed design are paramount. A degree in Design, Human-Computer Interaction (HCI), or a related field may be beneficial but is secondary to practical application.

Experience: 8+ years of UX/UI experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience should demonstrate a deep understanding of driving measurable outcomes through design.

Required Skills:

• UX/UI Design Expertise: Proven ability to conceptualize, design, and deliver user-centered interfaces for web properties.
• Data-Informed Design: Deep expertise in using data, analytics, and user behavior to inform design decisions and optimize for key metrics like CVR and RPS.
• Performance Marketing Acumen: Understanding of performance marketing principles and how UX/UI contributes to lead generation and revenue.
• Prototyping & Wireframing: Mastery of Figma or similar industry-standard tools for creating wireframes, prototypes, and high-fidelity designs.
• Adobe Creative Suite: Fluency with Adobe Creative Suite for asset creation and manipulation.
• A/B Testing Collaboration: Hands-on experience collaborating with developers to execute and analyze A/B tests for CRO initiatives.
• Communication Skills: Excellent ability to articulate design rationale and present design solutions effectively to both technical and non-technical audiences.
• Analytical Thinking: Ability to interpret behavioral data, heatmaps, and user recordings to derive actionable insights.

Preferred Skills:

• CRO Strategy: In-depth knowledge of CRO methodologies and best practices.
• User Research: Experience conducting user interviews, usability testing, and other qualitative research methods.
• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar.
• Developer Collaboration: Experience working closely with engineering teams in an agile development environment.
• Mentorship: Ability and willingness to mentor junior designers and share design knowledge.
• Process Improvement: Experience in identifying and implementing design process enhancements.

📝 Enhancement Note: The distinction between "MUST HAVE" and "EXPERIENCE" in the original description was merged into "Required Skills" and "Experience" for clarity. The "COMPETENCIES" section was integrated into "Required Skills" and "Preferred Skills" to provide a more structured overview of qualifications. The emphasis on "performance marketing," "lead generation," and "CRO" is crucial for operations candidates looking to leverage their analytical and optimization skills in a design context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated CRO Impact: Portfolio must showcase case studies detailing how your design decisions directly led to measurable improvements in key performance metrics such as Conversion Rate (CVR), Revenue Per Session (RPS), or lead generation rates.
• Data-Informed Design Process: Clearly articulate your process for leveraging user data, behavioral analytics, heatmaps, and user recordings to inform design hypotheses and validate design solutions.
• A/B Testing Experience: Include examples of A/B tests you have conceptualized, designed, and collaborated on, detailing the hypothesis, design variations, and outcomes.
• End-to-End Project Ownership: Showcase projects where you independently managed the full design lifecycle, from initial concept and stakeholder alignment to high-fidelity prototypes and developer hand-off.

Process Documentation:

• Workflow Design & Optimization: Examples of how you have designed and optimized user workflows to enhance user journeys and drive desired actions (e.g., sign-ups, purchases).
• Design System Integration: If applicable, showcase experience with or contributions to design systems, demonstrating an understanding of scalability and consistency in design.
• Developer Handoff Standards: Evidence of a structured approach to developer handoff, ensuring clear communication of design specifications, interactive elements, and required assets.

📝 Enhancement Note: For a role focused on performance and CRO, a portfolio is not just a collection of work but a demonstration of impact and process. The emphasis here is on quantifying results and explaining the analytical rigor behind design decisions, which is highly relevant to operations roles.

💵 Compensation & Benefits

Salary Range: Given the "Contract to Hire" nature, the seniority, and the remote nature in Canada, a competitive hourly rate or project-based fee is expected. Based on industry benchmarks for Senior Product Designers with 8+ years of experience specializing in CRO and performance marketing in North America, the estimated range could be:

• Contract Hourly Rate: CAD $60 - $95+ per hour (or equivalent USD).
• Annualized Salary (if converted to full-time): CAD $125,000 - $190,000+ annually.

Benefits (for Contract to Hire):

• Potential for Full-Time Conversion: The role is designated as "Contract to Hire," offering a pathway to a permanent position with a comprehensive benefits package.
• Flexible Remote Work: The ability to work remotely from anywhere in Canada (or potentially other locations, subject to company policy and tax implications).
• Exposure to High-Growth Environment: Opportunity to work with a profitable digital media company experiencing rapid growth.
• Skill Development: Access to challenging projects that will hone skills in data-informed design, CRO, and performance marketing.

Benefits (if converted to Full-Time):

• Comprehensive health, dental, and vision insurance.
• Paid time off (vacation, sick leave, holidays).
• Retirement savings plan contributions (e.g., RRSP matching in Canada).
• Professional development stipends or opportunities.
• Potential for performance-based bonuses.

Working Hours: Typically 40 hours per week, with flexibility for remote work. Collaboration across different time zones may require occasional adjustments to working hours.

📝 Enhancement Note: The salary estimate is based on the "Senior" title, the 8+ years of required experience, the specialized skillset (CRO, performance marketing), and the remote location in Canada. "Contract to Hire" implies that benefits are typically not included during the contract phase but are a significant consideration for the potential full-time conversion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates in a competitive digital landscape, leveraging content and technology to connect consumers with brands, with a strong emphasis on data-driven strategies.

Company Size: While not explicitly stated in the provided data, Launch Potato mentions a "remote-first team spanning over 15 countries" and a "high-growth, high-performance culture." This suggests a company that is likely mid-sized to large, with a significant global presence and established processes, yet agile enough for rapid growth.

Founded: The company's founding date is not provided, but its description as "profitable" and "high-growth" implies a mature yet dynamic organization.

Team Structure:

• Operations Model: The company operates with a "remote-first team" and emphasizes "speed, ownership, and measurable impact." This points to a decentralized yet highly accountable operational structure.
• Cross-functional Collaboration: The role requires close collaboration with product, engineering, and stakeholders, indicating a matrixed team structure where design is integrated into wider product development cycles.
• Performance-Oriented: The culture is described as "high-performance," driven by "speed, ownership, and measurable impact," suggesting an environment where results and data validation are highly valued.

Methodology:

• Data-Driven Decisions: The company's mission to "connect consumers with the world’s leading brands through data-driven content and technology" highlights a core reliance on data analysis for strategy and execution.
• Experimentation Culture: The emphasis on CRO and A/B testing within the designer role suggests a strong culture of experimentation and iterative improvement.
• Agile Development: Collaboration with engineering teams in a "high-growth" environment typically implies adherence to agile methodologies.

Company Website: launchpotato.com

📝 Enhancement Note: The company context emphasizes a data-driven, high-performance, and remote-first culture. This is crucial for operations professionals, as it highlights the importance of autonomy, accountability, and measurable impact, which are core tenets of effective operations management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," signifying a high level of individual contribution and expertise. For operations professionals, this translates to a role that requires a strong analytical and strategic mindset applied to design. The emphasis on independent leadership, mentorship, and process improvement suggests a position that is either a lead individual contributor role or a stepping stone to design leadership.

Reporting Structure: While not explicitly detailed, a Senior Product Designer typically reports to a Design Lead, Head of Product, or a Product Manager. The role involves significant cross-functional interaction rather than deep hierarchical reporting within a dedicated "operations" team.

Operations Impact: The primary impact of this role is on driving measurable business outcomes through optimized user experiences. This includes:

• Revenue Growth: Directly influencing conversion rates and revenue per session.
• User Acquisition & Retention: Improving user journeys to enhance lead generation and engagement.
• Efficiency: Streamlining design processes to increase experimentation velocity and scalability.
• Data Utilization: Championing the use of data and analytics to guide product development and business strategy.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, performance marketing design, and data-informed UX.
• Leadership: Potential to move into a Design Lead or Managerial role, overseeing design strategy and teams.
• Process Innovation: Opportunity to significantly influence and improve design and experimentation processes across the organization.
• Full-Time Conversion: A clear pathway to a stable, full-time role with a profitable company, offering comprehensive benefits and long-term career development.
• Cross-functional Expertise: Gain valuable experience working closely with product, engineering, and marketing teams, broadening understanding of the entire GTM and product lifecycle.

📝 Enhancement Note: The growth analysis focuses on how a product design role with strong operational parallels can contribute to an individual's career progression, particularly for those with an analytical or process-oriented background. The "Contract to Hire" aspect is a key growth opportunity in itself.

🌐 Work Environment

Office Type: This is a "remote-first" position, meaning there is no central office requirement. The company operates with a distributed global team.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and the role is specified as "Victoria, Canada (remote)". This indicates flexibility in location for candidates within Canada or potentially other regions, subject to company policy.

Workspace Context:

• Digital Collaboration: Expect a highly digital work environment, relying on collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and teamwork.
• Autonomy and Ownership: The remote-first, high-performance culture implies a need for self-discipline, proactive communication, and the ability to manage one's own time and tasks effectively.
• Tools & Technology: Access to industry-standard design and collaboration tools will be essential. The company likely provides necessary software licenses.

Work Schedule: The role is typically 40 hours per week. Given the remote and international nature of the team, flexibility may be required to accommodate meetings and collaboration with colleagues in different time zones. However, the core work can be performed asynchronously.

📝 Enhancement Note: The remote-first nature of Launch Potato is a significant aspect for any role, particularly for operations professionals who often value flexibility and autonomy. The emphasis on digital collaboration and self-management is key to succeeding in such an environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest.
• Portfolio Review & Design Challenge: This is a critical stage. Candidates will likely be asked to present their portfolio, focusing on case studies that demonstrate their data-informed design process, CRO impact, and A/B testing experience. A practical design challenge, possibly focused on optimizing a given user flow or a hypothetical scenario, may be assigned.
• Technical/Team Interviews: Discussions with product managers and engineers to assess technical skills, collaboration style, and problem-solving abilities.
• Final Interview: A conversation with a senior leader or hiring manager to finalize cultural fit, discuss long-term vision, and confirm contract-to-hire terms.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your approach, the metrics you influenced, and the quantifiable results (e.g., "Increased CVR by 15%", "Reduced bounce rate by 10%").
• Show Your Process: Walk through your methodology for each project, emphasizing how you used data, user insights, and experimentation to arrive at your design solutions.
• Focus on CRO & Performance: Highlight projects directly related to performance marketing, lead generation, and conversion rate optimization. If you don't have direct experience, demonstrate transferable skills from other data-driven design roles.
• Explain Your Rationale: Be prepared to articulate why you made specific design decisions, referencing data, user behavior, or design principles.
• Tailor Your Presentation: Understand Launch Potato's business model (digital media, lead generation) and tailor your examples to showcase relevant experience.

Challenge Preparation:

• Understand the Business: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) to grasp their audience and objectives.
• CRO Fundamentals: Brush up on core CRO principles, common optimization tactics, and key metrics.
• Data Interpretation: Practice interpreting hypothetical data sets (e.g., heatmaps, analytics reports) and forming design hypotheses.
• Figma Proficiency: Ensure you are highly proficient in Figma for rapid prototyping and iteration.

📝 Enhancement Note: The interview process and portfolio review for this role are heavily skewed towards analytical skills and demonstrable impact, mirroring the requirements of many operations roles. Emphasizing quantitative results and a structured, data-driven process is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaborative design workflows. Mastery is required.
• Adobe Creative Suite: Specifically Photoshop and Illustrator for asset creation, image editing, and graphic design elements.
• Prototyping Tools: Figma's prototyping capabilities are key, but familiarity with others like InVision or Adobe XD might be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency in interpreting data from tools like Google Analytics, Adobe Analytics, or similar platforms is crucial for understanding user behavior and performance metrics.
• Heatmap & User Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or FullStory to analyze user interaction patterns.
• A/B Testing Platforms: Familiarity with A/B testing tools relevant to web optimization (e.g., Google Optimize, Optimizely, VWO) for collaborating on and analyzing experiments.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts lead capture and nurturing funnels (often managed through CRMs and marketing automation platforms) is beneficial. Familiarity with how user data flows through these systems is advantageous.

📝 Enhancement Note: The technology stack highlights the intersection of design and data analytics, a common area for operations professionals to engage with. Proficiency in analytics and A/B testing tools is particularly relevant.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to guide all design and optimization efforts.
• Measurable Impact: Valuing outcomes and results over effort; a focus on quantifiable contributions to business goals.
• Speed and Agility: The ability to move quickly, iterate, and adapt to changing market conditions and performance data.
• Ownership and Accountability: Taking full responsibility for projects and their outcomes, from conception to completion.
• Collaboration and Communication: Fostering an environment where cross-functional teams work effectively together, sharing insights and aligning on strategy.
• Continuous Improvement: A commitment to iterative design, process optimization, and ongoing learning.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Product Managers, Engineers, and Marketing stakeholders, often in a remote, asynchronous environment.
• Data-Centric Discussions: Meetings and discussions will likely revolve around data interpretation, hypothesis testing, and performance metrics.
• Feedback Loops: An open culture for providing and receiving constructive feedback, essential for iterative design and process refinement.
• Knowledge Sharing: Encouragement of sharing expertise, best practices, and learnings across teams to elevate the collective performance.

📝 Enhancement Note: The company's values and collaboration style align closely with those found in successful Revenue Operations or GTM Operations teams, emphasizing data, impact, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and User Experience: Constantly striving to optimize for conversion and revenue without sacrificing user satisfaction or creating overly aggressive or intrusive experiences.
• Data Interpretation Complexity: Deriving clear, actionable insights from potentially large and complex datasets, and translating these into effective design solutions.
• Remote Collaboration Dynamics: Maintaining effective communication, alignment, and team cohesion within a globally distributed, remote-first team.
• Iterative Design Pace: Keeping up with a high-velocity experimentation culture, requiring rapid design, testing, and iteration cycles.
• Cross-functional Alignment: Navigating differing priorities and perspectives among product, engineering, and marketing teams to ensure design objectives are met.

Learning & Development Opportunities:

• Deep Dive into CRO & Performance Marketing: Becoming a subject matter expert in designing for measurable business outcomes in a digital media context.
• Advanced Analytics & Data Visualization: Enhancing skills in interpreting and visualizing complex user behavior data to drive strategic decisions.
• Process Optimization Leadership: Opportunity to refine and lead the implementation of design and experimentation processes, contributing to organizational efficiency.
• Mentorship and Knowledge Sharing: Developing leadership skills by mentoring peers and contributing to the company's design knowledge base.
• Full-Time Conversion: Transitioning to a permanent role with comprehensive benefits and a structured career path within a growing company.

📝 Enhancement Note: This section frames the inherent difficulties of the role as opportunities for professional development, a common approach in operations-focused roles where problem-solving is paramount.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate. What was the problem, your approach, and the outcome?" (Focus on CVR, RPS, lead gen metrics. Detail your analytical process.)
• "How do you balance business goals with user needs in your design process, especially in a performance-driven environment?" (Highlight your CRO-first lens and user-centric approach.)
• "Walk us through your process for designing and testing a new feature or optimizing an existing one. What tools do you use, and how do you measure success?" (Emphasize your end-to-end ownership, A/B testing collaboration, and reliance on metrics.)
• "How would you approach redesigning [specific element/page of one of Launch Potato's websites] to improve its conversion rate?" (Be prepared to analyze a hypothetical scenario, identify potential issues, and propose data-informed solutions.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands? How do you see your design skills contributing to our mission?" (Research FinanceBuzz, All About Cookies, OnlyInYourState. Connect your experience to their business model.)
• "Describe your experience working in a remote-first, high-performance culture. How do you ensure productivity and collaboration?" (Highlight your self-management, communication skills, and proactive approach.)
• "How do you handle constructive feedback on your designs, especially from non-designers?" (Focus on your communication skills, openness to iteration, and data-backed rationale.)

Portfolio Presentation Strategy:

• Storytelling with Data: Structure each case study as a narrative: The Challenge, Your Solution (detailing your process, tools, and data inputs), and The Results (quantified impact).
• Focus on Impact: Prioritize case studies that demonstrate clear, measurable improvements in key performance metrics.
• Show, Don't Just Tell: Use visuals effectively to showcase your designs, prototypes, and any relevant data visualizations.
• Explain Your "Why": For every design decision, be ready to explain the rationale, whether it's based on user research, analytics, or CRO principles.
• Conciseness: Be mindful of time. Prepare to present your strongest, most relevant examples efficiently.

📝 Enhancement Note: Interview preparation advice is tailored to highlight the analytical and results-oriented nature of the role, aligning with operations professionals' strengths.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the Greenhouse application link provided.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that explicitly demonstrate your experience in data-informed design, CRO, and measurable performance improvements (CVR, RPS, lead generation). Quantify results wherever possible.
• Tailor Your Resume: Ensure your resume highlights keywords such as "UX/UI," "CRO," "Performance Marketing," "Data-Informed Design," "Figma," "A/B Testing," "Lead Generation," and any relevant metrics you've influenced. For a contract-to-hire role, clearly state your availability and interest in a permanent position.
• Prepare Your Presentation: Practice presenting your portfolio. Be ready to articulate your process, rationale, and the specific impact of your design work in a clear, concise, and data-driven manner. Anticipate questions about your experience with remote collaboration and high-performance environments.
• Research Launch Potato: Understand their business model, brands, and mission. Consider how your design approach can directly contribute to their goals of connecting consumers with brands through data-driven content and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.