Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Burlington, VT (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI
Date Posted: 2025-10-22
Experience Level: 10+ years
Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's digital properties.
• Lead end-to-end design projects, from initial concept and strategy to high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• Utilize quantitative and qualitative data, including behavioral analytics, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings, to inform and validate design decisions.
• Proactively identify and enhance underperforming user experiences by applying iterative UX/CRO design principles and robust data analysis.

📝 Enhancement Note: While the title is "Senior Product Designer," the core responsibilities and required experience strongly indicate a specialization in Conversion Rate Optimization (CRO) and Performance Marketing UX/UI. The role emphasizes direct impact on key business metrics like CVR and RPS, aligning it more closely with a CRO Specialist or Performance UX Designer within an operations-centric GTM strategy.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, rigorously validated by A/B test results and user insights.
• Independently lead and manage design projects across all phases: stakeholder alignment, UX strategy development, UI design, and post-test iteration planning.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to guide and validate design direction.
• Proactively identify opportunities to improve user experiences and conversion funnels by implementing iterative UX/CRO design strategies, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product management, engineering teams, and key stakeholders to ensure design solutions are aligned with overarching business objectives and technical feasibility.
• Champion and mentor best practices in UX/UI design and CRO across the organization, fostering a culture of continuous improvement and knowledge sharing.
• Propose and implement improvements to the design process and experimentation velocity, enhancing design scalability and efficiency.

📝 Enhancement Note: The emphasis on "test-ready user experiences," "A/B test results," and "post-test iteration" highlights a strong focus on the iterative nature of CRO, which is a critical component of GTM operations. This role requires a designer who can not only create visually appealing interfaces but also drive measurable business outcomes through design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in the required areas are paramount. A background in Human-Computer Interaction (HCI), Digital Media, Graphic Design, or a related field can be beneficial.
Experience: 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience specifically within performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design principles, with a proven track record of optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or comparable wireframing and prototyping tools; demonstrated fluency with the Adobe Creative Suite.
• Hands-on experience collaborating directly with developers to execute A/B tests and implement CRO strategies.
• Excellent communication and presentation skills, with the ability to articulate design rationale effectively to both technical and non-technical audiences.
• Strong analytical capabilities to derive insights from behavioral data, metrics, heatmaps, and user recordings.
• Proven ability to lead design projects independently from conception through to implementation and iteration.

Preferred Skills:

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for data interpretation.
• Familiarity with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
• Understanding of SEO best practices and their impact on user experience and conversion.
• Experience in the digital media or publishing industry, particularly in areas like finance, e-commerce, or consumer services.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better understand technical constraints and possibilities.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with a focus on performance metrics and data-driven design, positions this as a senior-level role. The "Contract to Hire" nature suggests the company is looking for someone who can immediately contribute and potentially transition into a permanent, more integrated role within their GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 significant case studies demonstrating direct impact on CVR, RPS, or other key performance metrics.
• Detailed explanations within case studies of the problem statement, user research conducted, design process followed, specific CRO strategies implemented, and measurable outcomes.
• Examples of high-fidelity prototypes created in Figma or similar tools, illustrating complex user flows and interaction designs.
• Evidence of collaboration with development teams and the execution of A/B tests, including hypothesis, test setup, and post-test analysis.
• Visual representations of data analysis (e.g., charts, graphs) used to inform design decisions and demonstrate impact.

Process Documentation:

• Case studies should clearly outline the design and CRO process, including stages such as:
  • Discovery & Research: How user behavior and data were analyzed to identify optimization opportunities.
  • Ideation & Wireframing: Concept generation and low-fidelity design exploration.
  • Prototyping & UI Design: Creation of high-fidelity mockups and interactive prototypes.
  • A/B Testing & Validation: Hypothesis formulation, test design, and execution plan.
  • Analysis & Iteration: Interpretation of test results and planning for subsequent iterations.
• Demonstrable experience in improving design process efficiency and scalability through new tools or methodologies.

📝 Enhancement Note: For CRO and performance-focused design roles, a portfolio is not just about aesthetics but about demonstrating a quantifiable impact on business objectives. Candidates should be prepared to deep-dive into the "why" and "how" behind their design decisions, focusing on the data and the resulting business outcomes.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Competitive benefits package offered to permanent employees (details to be provided upon potential conversion to hire).
• Opportunity to work with a global team of high-performers in a fast-paced environment.
• Professional development and growth opportunities within a growing digital media company.

Working Hours: Approximately 40 hours per week, with flexibility expected for a remote and globally distributed team. The contract-to-hire nature suggests a commitment to project delivery within standard business hours, with potential for ad-hoc collaboration as needed.

📝 Enhancement Note: The salary range of $150,000-$180,000 for a Senior Product Designer specializing in CRO in a remote US setting is competitive. The "Contract to Hire" model means benefits will be minimal during the contract phase, but the potential for full-time employment implies access to a comprehensive package later. Research from sources like Glassdoor, LinkedIn Salary, and industry-specific compensation reports for UX/UI designers in performance marketing roles confirms this range for senior talent in the US. Given the remote nature, the salary is likely benchmarked against major tech hubs or a national average for senior-level remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Technology. Launch Potato operates in the digital media space, focusing on content creation and technology to drive consumer engagement and connect them with brands. Their brands span finance, lifestyle, and informational niches, all driven by data and performance.
Company Size: The provided data indicates a remote-first team spanning over 15 countries, suggesting a global workforce, but specific headcount is not detailed. This implies a lean, agile, and potentially distributed operational structure.
Founded: Launch Potato is a "profitable digital media company," implying it has been established for some time and has achieved sustainable growth. The exact founding date is not provided, but their operational success suggests a mature business model.

Team Structure:

• The design team likely operates within a matrixed structure, collaborating closely with Product Management, Engineering, Marketing, and Data Analytics teams.
• As a Senior Designer, you will likely lead projects and potentially mentor junior designers or provide design direction to cross-functional teams.
• The "remote-first" and "global team" structure necessitates strong asynchronous communication skills and a high degree of autonomy and ownership.

Methodology:

• Data-Driven Decision Making: A core tenet of Launch Potato's approach, emphasizing the use of metrics, A/B testing, and user behavior analysis to guide all aspects of product and design.
• Agile Experimentation: The focus on "experimentation velocity" and CRO implies a rapid, iterative approach to testing and learning.
• Performance Optimization: All efforts are geared towards achieving measurable improvements in key performance indicators like conversion rates and revenue.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's emphasis on being "The Discovery and Conversion Company" and their focus on "speed, ownership, and measurable impact" are critical cultural indicators. This means the ideal candidate will be highly results-oriented, proactive, and comfortable working autonomously in a remote setting.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer with a strong specialization in CRO and performance marketing. It requires a high level of autonomy, strategic thinking, and the ability to drive significant business outcomes independently. This level often involves mentoring, process improvement, and influencing design strategy across multiple products or brands.
Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Head of Design, Design Manager, or a Product Lead. Given the "remote-first" and "global team" structure, direct reporting lines might be less traditional, with a strong emphasis on project-based collaboration and output.
Operations Impact: The role directly impacts revenue and performance metrics by optimizing user acquisition funnels and conversion pathways. Success in this position contributes directly to the company's overall growth and profitability, making it a critical function within the GTM operations.

Growth Opportunities:

• Leadership in CRO: Opportunity to become a recognized expert in CRO and performance-driven design within the company, potentially leading initiatives or a specialized team.
• Expanding Influence: As a contract-to-hire role, successful candidates have the potential for full-time employment with access to a broader range of projects and increased responsibility.
• Skill Deepening: Continuous learning and application of advanced CRO techniques, user research methodologies, and data analysis tools.
• Cross-Brand Experience: Potential to work across various Launch Potato brands, gaining diverse industry exposure and broadening design expertise.

📝 Enhancement Note: The "Contract to Hire" model presents a unique growth opportunity. A successful candidate can prove their value and impact during the contract phase, paving the way for a more permanent and influential role with greater long-term growth potential within the company's evolving GTM operations.

🌐 Work Environment

Office Type: Fully Remote. The company has a "remote-first" philosophy, meaning employees are not required to work from a physical office.
Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and the role is explicitly remote. This indicates a globally distributed workforce and a reliance on digital collaboration tools.

Workspace Context:

• Digital Collaboration: Expect extensive use of communication and collaboration tools like Slack, Zoom, and project management software to maintain connectivity and workflow across time zones.
• Autonomy and Flexibility: A remote-first environment typically offers significant autonomy over your work schedule, provided project deadlines and collaboration needs are met.
• Focus on Output: The emphasis on "measurable impact" and "ownership" means the work environment prioritizes results and efficient task completion over traditional office presence.

Work Schedule: While the role is approximately 40 hours per week, the remote, global nature suggests flexibility in daily scheduling. However, successful candidates must be available for key meetings and collaborative sessions, which may require occasional adjustments based on team distribution.

📝 Enhancement Note: The remote-first, global nature of the team means candidates must be highly self-disciplined, organized, and proficient in asynchronous communication. Success hinges on the ability to manage one's own time effectively and contribute consistently without direct, in-person supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with role requirements.
• Portfolio Presentation & Technical Interview: A session where you'll present 1-2 key case studies from your portfolio, focusing on process, data-driven decisions, and measurable outcomes. Expect in-depth questions about your design rationale, CRO strategies, and collaboration experience.
• Stakeholder/Team Interviews: Meetings with product managers, engineers, or other stakeholders to evaluate collaboration style, communication skills, and strategic thinking.
• Final Interview: Potentially with senior leadership to discuss cultural fit, long-term vision, and the contract-to-hire transition.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, the process, and most importantly, the quantifiable results (e.g., "increased conversion rate by X%", "improved revenue per session by Y%").
• Show Your Process: Detail your approach to user research, ideation, wireframing, prototyping, and A/B testing. Explain why you made certain design choices, referencing data and user insights.
• Highlight Collaboration: Demonstrate how you worked with developers, product managers, and other stakeholders. Include examples of communication and how you handled feedback or technical constraints.
• Tailor to CRO: Emphasize your experience with conversion rate optimization, performance marketing, and driving measurable business outcomes. Showcase projects where your design directly led to improved business metrics.
• Figma Proficiency: Be ready to walk through your Figma files, explaining your component structure, design system usage (if applicable), and prototyping capabilities.

Challenge Preparation:

• CRO Problem Solving: Be prepared to analyze a hypothetical underperforming landing page or user flow and propose data-informed design improvements and A/B test ideas.
• Design Rationale: Practice articulating the strategic thinking behind your design decisions, focusing on user needs and business objectives.
• Data Interpretation: Demonstrate your ability to interpret common UX metrics (CVR, RPS, bounce rate, time on page) and translate them into actionable design insights.

📝 Enhancement Note: The emphasis on a "data-informed design" and "CRO-optimized user experiences" means your portfolio must visibly demonstrate how your design work directly impacts business performance. Be ready to speak fluently about metrics and the iterative testing process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (mastery required), Adobe Creative Suite (fluency required).
• Collaboration & Communication: Slack, Zoom, potentially Microsoft Teams.
• Project Management: Tools like Asana, Jira, or Trello are likely used for task tracking and workflow management.

Analytics & Reporting:

• Web Analytics: Proficiency with platforms such as Google Analytics, Adobe Analytics, or similar tools for understanding user behavior and performance metrics.
• A/B Testing Platforms: Familiarity with tools like Optimizely, VWO, or Google Optimize for designing, implementing, and analyzing experiments.
• User Behavior Tools: Experience with heatmapping and session recording tools (e.g., Hotjar, FullStory) to gain qualitative user insights.

CRM & Automation: While not directly a CRM role, understanding how UX/UI design impacts lead generation and customer journeys within a CRM context is beneficial. Familiarity with marketing automation principles related to user flow and conversion optimization is a plus.

📝 Enhancement Note: The explicit mention of Figma mastery and Adobe Creative Suite fluency, combined with the need for experience in A/B testing platforms and analytics tools, underscores the technical requirements for this role. A strong understanding of the entire CRO toolset is expected.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A relentless focus on achieving and exceeding key performance metrics that directly impact business revenue and growth.
• Data-Informed: Decisions are rooted in quantitative and qualitative data, emphasizing empirical evidence over subjective opinion.
• Ownership & Accountability: Individuals are empowered to take full responsibility for their projects and outcomes, driving initiatives to completion.
• Speed & Agility: A culture that values rapid iteration, quick decision-making, and the ability to adapt to changing market dynamics and test results.
• Continuous Improvement: A commitment to constantly learning, experimenting, and refining processes and designs to achieve better results.

Collaboration Style:

• Cross-Functional Synergy: Close partnerships with product managers, engineers, data analysts, and marketing teams to ensure alignment and integrated execution.
• Data-Centric Discussions: Meetings and feedback sessions are often guided by data and performance metrics, fostering objective problem-solving.
• Remote Collaboration Best Practices: Emphasis on clear, concise communication, effective use of asynchronous tools, and proactive engagement to overcome geographical and temporal barriers.

📝 Enhancement Note: The company's culture emphasizes a high-performance, results-oriented environment where individual contributions are directly tied to measurable business impact. This is a key differentiator for operations-focused roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Driving Measurable Impact: Consistently delivering quantifiable improvements in CVR and RPS in a competitive digital landscape requires deep analytical skill and creative problem-solving.
• Balancing User Needs and Business Goals: Effectively integrating user psychology and best practices with aggressive performance targets can be complex.
• Remote Collaboration Dynamics: Navigating communication and collaboration effectively across multiple time zones and diverse team members requires strong interpersonal and organizational skills.
• Keeping Pace with CRO Trends: The field of CRO and digital optimization is constantly evolving, requiring continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced CRO Specialization: Deepen expertise in conversion rate optimization methodologies, experimentation design, and user psychology.
• Performance Analytics Mastery: Enhance skills in interpreting complex behavioral data and translating it into actionable design strategies.
• Cross-Brand Strategic Input: Contribute to the strategic direction of design across multiple digital media properties.
• Mentorship and Leadership: Opportunity to mentor junior designers and influence design best practices within a growing organization.

📝 Enhancement Note: The challenges are directly related to the core functions of a CRO and performance-focused designer. Overcoming these challenges is key to demonstrating value and achieving growth within the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate on a key page. What was your process, what data did you use, and what were the results?" (Focus on quantifiable outcomes and your systematic approach).
• "How do you balance user experience best practices with aggressive business goals for revenue and lead generation?" (Highlight your ability to find synergistic solutions).
• "Walk us through a complex A/B test you designed and executed. What was your hypothesis, how did you set up the test, and what did you learn from the results?" (Emphasize your understanding of experimental design and analysis).

Company & Culture Questions:

• "Based on our brands (FinanceBuzz, All About Cookies, OnlyInYourState), what opportunities do you see for CRO improvements, and how would you approach them?" (Showcase your research and strategic thinking applied to their business).
• "How do you ensure alignment with engineering and product teams when working remotely, especially on tight deadlines?" (Demonstrate your collaborative and communication strategies).
• "Launch Potato is a 'performance-driven company with measurable impact.' How does this resonate with your design philosophy and career goals?" (Connect your work ethic and aspirations to their core values).

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, follow a clear narrative: Problem -> Hypothesis/Strategy -> Process (Research, Design, Testing) -> Results (Quantifiable!).
• Data is King: Ensure every design decision presented is backed by data, user insights, or a clear hypothesis for testing.
• Focus on Your Role: Clearly articulate your specific contributions, especially if it was a collaborative project.
• Be Ready for Deep Dives: Anticipate questions about your tools, methodologies, and how you'd handle specific challenges related to CRO.
• Showcase Figma: Be prepared to share your screen and walk through a relevant Figma prototype or design system elements.

📝 Enhancement Note: The interview process will heavily weigh your ability to demonstrate a track record of driving measurable business results through design. Your portfolio and interview responses should consistently highlight data, metrics, and ROI.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application, resume, and a link to your comprehensive portfolio through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating significant impact on conversion rates (CVR), revenue per session (RPS), or other key performance metrics relevant to performance marketing and lead generation. Tailor the case study selection to align with Launch Potato's brands and business model.
• Resume Optimization: Highlight your 8+ years of UX/UI experience specifically in data-driven environments like performance marketing or CRO. Use keywords such as "Conversion Rate Optimization," "A/B testing," "Figma," "Data-Informed Design," "Revenue Per Session," and "User Experience." Quantify achievements whenever possible.
• Interview Preparation: Practice articulating your design process, data analysis techniques, and A/B testing strategies. Prepare to present 1-2 in-depth case studies that showcase your ability to drive measurable business outcomes.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission as "The Discovery and Conversion Company." Understand their remote-first culture and performance-driven values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding the contract-to-hire transition, benefits upon hire, and specific team structure, should be verified directly with the hiring organization before making application decisions.