Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Houston, TX (remote) Job Type: Contract to Hire Category: Product Design / CRO / UX/UI Date Posted: 2025-11-14 Experience Level: 8+ years (AI inferred as 10+ for Senior level) Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Conceptualize, ideate, and deliver complete, test-ready user experiences from high-fidelity prototypes to developer hand-off, validated by A/B test results and user insights.
• Independently lead design projects from inception to iteration, encompassing stakeholder alignment, UX strategy, UI development, and post-test analysis.
• Proactively identify and enhance underperforming user experiences by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform design direction and validate hypotheses.

📝 Enhancement Note: This role is heavily focused on Conversion Rate Optimization (CRO) and performance marketing within the digital media industry. The "Contract to Hire" nature suggests an initial evaluation period. The AI-inferred experience level of 10+ years is a reasonable assumption for a "Senior" title with significant responsibility.

📈 Primary Responsibilities

• Design and deliver end-to-end user experiences, from initial concept and ideation through high-fidelity prototypes and developer hand-off, ensuring they are test-ready and backed by A/B test results and user insights.
• Lead design projects autonomously through all stages: stakeholder alignment, UX strategy development, UI design, and iteration based on performance data.
• Generate critical UX insights by analyzing behavioral data, conversion rate (CVR), revenue per session (RPS), heatmaps, and user recordings to inform and validate design decisions.
• Proactively identify opportunities to improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions are aligned with overarching business objectives and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization to foster a high-performance design culture.
• Propose and implement improvements to the design process that enhance experimentation velocity and overall design scalability.

📝 Enhancement Note: The responsibilities clearly emphasize a data-driven approach to design, with a strong focus on A/B testing, CRO metrics, and proactive problem-solving to drive revenue and performance. The mentorship aspect indicates a senior-level expectation of leadership within the design function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior design roles. Equivalent practical experience will also be considered.

Experience: 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or similar data-driven environments.
• Expertise in data-informed design with a primary focus on optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar advanced wireframing and prototyping tools.
• Fluency with Adobe Creative Suite for visual design and asset creation.
• Hands-on experience collaborating directly with developers to execute A/B tests for CRO initiatives.
• Excellent communication skills, with a proven ability to articulate design rationale and technical concepts to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, metrics, heatmaps, and user recordings.
• Proven ability to lead design projects independently from concept to completion.

Preferred Skills:

• Experience with user research methodologies (qualitative and quantitative).
• Familiarity with web analytics platforms (e.g., Google Analytics, Amplitude).
• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering.
• Experience in the digital media, affiliate marketing, or publishing industries.
• Portfolio demonstrating successful CRO initiatives and measurable performance improvements.

📝 Enhancement Note: The experience requirement is clearly defined, emphasizing a specific domain (performance marketing/lead gen/CRO). The "MUST HAVE" list is comprehensive and directly tied to the core responsibilities. Preferred skills are inferred to enhance the candidate's fit for a senior, impact-driven role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing a minimum of 8+ years of UX/UI design work with a strong emphasis on performance marketing, lead generation, or CRO.
• Detailed case studies demonstrating your ability to leverage data (CVR, RPS, user behavior, heatmaps) to inform design decisions and drive measurable improvements.
• Examples of complete, test-ready user experiences, including high-fidelity mockups, prototypes, and documentation of A/B test results and their impact.
• Evidence of collaboration with development teams and successful implementation of design solutions.
• Prototypes created using Figma or similar industry-standard tools.

Process Documentation:

• Case studies should detail the design process, including:
  • Problem definition and stakeholder alignment.
  • UX strategy and user flow development.
  • UI design and prototyping stages.
  • Data analysis and insight generation methods (e.g., heatmaps, user recordings, metrics analysis).
  • A/B testing methodology and execution.
  • Iteration based on test outcomes and performance data.
  • Explanation of how design decisions contributed to specific business outcomes (e.g., increased CVR, RPS).

📝 Enhancement Note: For a senior CRO-focused design role, a portfolio is paramount. The requirements here emphasize not just the final output but the process and impact, particularly the ability to use data to drive decisions and achieve measurable results.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is competitive for a Senior Product Designer with specialized experience in performance marketing and CRO in a remote US-based role. The specific figure within this range will depend on the candidate's experience, demonstrated skills, and performance during the interview process.

Benefits:

• Profit-sharing bonus program, reflecting the company's performance-driven culture.
• Competitive benefits package (specific details not provided in the raw listing, but typically include health, dental, vision insurance, retirement plans, paid time off, etc.).
• Opportunity for a Contract-to-Hire role, providing a pathway to long-term employment.
• Remote-first work environment.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility expected given the remote, global team environment. The emphasis on "moving fast" and "driving impact" suggests a results-oriented work environment.

📝 Enhancement Note: The salary range is explicitly provided. The benefits section is populated with general expectations for a company of this nature, and the "profit-sharing bonus" is a key differentiator mentioned. The "Contract to Hire" status is a significant factor in the overall compensation and benefits picture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates at the intersection of content creation and data-driven marketing, connecting consumers with brands through owned properties like FinanceBuzz, All About Cookies, and OnlyInYourState. Company Size: Launch Potato is a growing company, described as "high-growth" and having a "remote-first team spanning over 15 countries." While exact employee numbers aren't provided, the scale implies a dynamic, fast-paced environment. Founded: The founding date is not specified, but the company's established brands and profitable status suggest a solid operational history.

Team Structure:

• The design team likely operates within a cross-functional structure, collaborating closely with Product Managers, Engineers, and Marketing/Performance teams.
• As a "Senior" role, this individual will likely have a direct reporting line to a Design Lead, Head of Product, or similar leadership role, and will be expected to mentor junior designers if present.
• The company emphasizes "ownership" and "measurable impact," indicating a culture where individuals are empowered to drive projects and are accountable for their outcomes.

Methodology:

• Data-Driven Design: The core methodology revolves around using data (CVR, RPS, behavioral analytics) to inform all design decisions and measure success.
• Experimentation: A/B testing is a fundamental part of the design process, used to validate hypotheses and iteratively improve user experiences.
• Agile/Lean Principles: The emphasis on "moving fast" and "speed" suggests an agile or lean approach to product development and design cycles.
• Performance Optimization: All design efforts are geared towards optimizing key performance indicators related to conversion and revenue.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company culture is clearly defined by terms like "high-growth," "high-performance," "speed," "ownership," and "measurable impact." The operations and design context is heavily rooted in performance marketing and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies significant autonomy, responsibility for complex projects, and the ability to influence product strategy. The role is expected to not only execute but also to identify opportunities, mentor others, and contribute to process improvements.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Director, or a similar senior leadership role. They will collaborate extensively with Product Managers, Software Engineers, Marketing Specialists, and Data Analysts.

Operations Impact: This role is critical to Launch Potato's "Discovery and Conversion Company" mission. The Senior Product Designer's direct impact will be on:

• Revenue Growth: Optimizing conversion rates and revenue per session directly contributes to the company's top-line growth.
• User Acquisition Efficiency: Improving user experience and conversion funnels can lower customer acquisition costs.
• Brand Performance: Enhancing the user journey across various brands (FinanceBuzz, All About Cookies, OnlyInYourState) strengthens their market position and user engagement.
• Product Strategy: Insights derived from user behavior and A/B testing will inform future product development and strategic decisions.

Growth Opportunities:

• Leadership Development: Potential to move into Lead Designer, Design Manager, or Head of Design roles, with increased responsibility for team management and strategic direction.
• Specialization: Deepen expertise in CRO, UX research, or specific product domains within Launch Potato's portfolio.
• Cross-Functional Advancement: Opportunities to move into Product Management or other strategic roles within the company, leveraging deep understanding of user behavior and business impact.
• Mentorship: Continued opportunity to mentor junior designers and shape the design culture.
• Performance-Based Increases: The company's compensation model emphasizes performance, offering significant upside potential for high achievers.

📝 Enhancement Note: The career progression and impact analysis are tailored to a senior individual contributor role within a performance-driven organization, highlighting areas for growth beyond individual design contribution.

🌐 Work Environment

Office Type: Remote-First. Launch Potato operates with a distributed team, meaning there is no central physical office required for this role. This fosters a globally distributed workforce.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and this role is based in Houston, TX, but is fully remote. This suggests flexibility in work location within the US, potentially with some timezone considerations for collaboration.

Workspace Context:

• Global Collaboration: The role requires working effectively with a globally distributed team, necessitating strong asynchronous communication skills and comfort with remote collaboration tools.
• Tech-Enabled Environment: Expect access to and utilization of modern collaboration and design software essential for remote work and data-driven design.
• Performance-Oriented Culture: The workspace environment is likely fast-paced, focused on achieving and exceeding performance metrics.

Work Schedule:

• Standard full-time, likely around 40 hours per week.
• While remote, there may be an expectation for some overlap with core US business hours for critical meetings and cross-functional collaboration, especially given the "Contract to Hire" evaluation period.

📝 Enhancement Note: The remote-first nature is a key aspect of the work environment. The emphasis is on flexibility, global collaboration, and a results-driven atmosphere, which are hallmarks of many modern tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience alignment with the role's requirements, particularly in CRO and performance marketing.
• Portfolio Presentation & Deep Dive: A session where you'll present 1-2 comprehensive case studies from your portfolio, detailing your process, rationale, and measurable outcomes. Expect in-depth questions about your design decisions, data analysis, and A/B testing experience.
• Skills/Technical Interview: May involve problem-solving exercises, design challenges, or discussions about your proficiency with tools like Figma and your understanding of CRO best practices.
• Cross-Functional Interview: Discussions with potential collaborators (e.g., Product Managers, Engineers) to assess communication, collaboration style, and strategic thinking.
• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term vision, and alignment with Launch Potato's performance-driven ethos.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your design solution, the process you followed (especially data-informed steps), and the quantifiable results (CVR, RPS improvements).
• Showcase Data Integration: Highlight specific instances where you used data (analytics, heatmaps, user recordings) to drive design decisions and validate hypotheses.
• Demonstrate A/B Testing Experience: Detail your involvement in A/B testing, including hypothesis formulation, test design, and analysis of results.
• Detail Your Process: Walk through your entire design process, from discovery and ideation to high-fidelity design and developer hand-off.
• Tailor to CRO: Ensure your portfolio prominently features work related to conversion rate optimization, lead generation, or performance marketing.

Challenge Preparation:

• Be prepared for a design challenge that requires you to analyze a hypothetical underperforming experience and propose data-informed improvements.
• Practice articulating your design rationale clearly and concisely, anticipating questions about trade-offs, technical feasibility, and expected impact.
• Think about how you would measure success for your proposed solutions.

📝 Enhancement Note: The interview process is structured to rigorously assess the candidate's practical experience, data-driven approach, and ability to deliver measurable results, which are critical for a Senior CRO Product Designer.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery expected for wireframing, prototyping, and high-fidelity UI design.
• Adobe Creative Suite: Fluency required for visual design tasks and asset creation.
• Prototyping Tools: Proficiency with Figma's built-in capabilities or other industry-standard tools (e.g., InVision, Sketch).

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and performance metrics.
• CRO Tools: Familiarity with tools for heatmaps, session recordings, and A/B testing platforms (e.g., Hotjar, Crazy Egg, Optimizely, VWO, Google Optimize).
• Data Visualization Tools: While not explicitly mentioned, experience with tools that help interpret and present data effectively is beneficial.

CRM & Automation:

• While not directly a CRM role, understanding how user journeys and conversion funnels interact with CRM systems or marketing automation platforms can be an advantage, especially for understanding the broader business context.

📝 Enhancement Note: The core tools are explicitly mentioned (Figma, Adobe Suite). The inclusion of analytics and CRO-specific tools is inferred based on the job description's heavy emphasis on data-informed design and A/B testing for performance optimization.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving and exceeding measurable outcomes, particularly conversion rates and revenue.
• Data-Centric: Decisions are guided by data, analytics, and experimentation rather than solely intuition.
• Ownership & Accountability: Team members are empowered to take full responsibility for their projects and their results.
• Speed & Agility: The ability to move quickly, iterate, and adapt to changing market conditions and data insights.
• Collaboration: Working effectively across disciplines (design, product, engineering, marketing) to achieve common goals.
• Continuous Improvement: A commitment to ongoing learning, process optimization, and iterative design.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with Product Managers, Engineers, and Marketing teams. This is essential for aligning design with business goals and technical feasibility.
• Data-Informed Feedback Loops: Collaboration will be heavily influenced by data and the results of A/B tests, leading to iterative design cycles.
• Clear Communication: Emphasis on clear, concise communication, tailored to different audiences, to ensure alignment and shared understanding.

📝 Enhancement Note: The company values are strongly aligned with its "performance-driven," "data-driven," and "high-growth" identity. These values directly translate into how design and operations professionals are expected to work and contribute.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be creating user experiences that are visually appealing and user-friendly while strictly adhering to CRO best practices and data-driven optimization.
• Managing Multiple Stakeholders: As a senior role, you'll need to navigate diverse stakeholder needs and priorities, ensuring alignment and buy-in for design decisions.
• Rapid Iteration Cycles: The fast-paced environment requires the ability to quickly generate, test, and iterate on designs, potentially leading to a high-pressure work environment.
• Data Interpretation Complexity: Effectively translating complex behavioral data, A/B test results, and user insights into actionable design improvements requires strong analytical skills.
• Remote Collaboration: Maintaining strong collaboration and communication within a globally distributed, remote team can be challenging.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain extensive experience in advanced CRO strategies, experimentation design, and conversion funnel optimization.
• Strategic Influence: Contribute significantly to the product and business strategy through data-backed design recommendations.
• Mentorship and Leadership: Opportunity to mentor junior designers and shape the design function's direction.
• Exposure to Diverse Digital Properties: Work on a variety of brands and product types within Launch Potato's portfolio, broadening your design experience.
• Performance-Based Growth: The company's compensation model suggests significant potential for salary growth based on demonstrated performance and impact.

📝 Enhancement Note: Challenges are framed around the core demands of a CRO-focused senior design role, while growth opportunities focus on skill enhancement, strategic impact, and leadership potential within a performance-oriented company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate. What was the problem, your solution, the data you used, and the outcome?" (Focus on CVR, RPS, user behavior metrics).
• "How do you approach designing for A/B testing? What's your process for generating hypotheses and designing variations?"
• "Walk me through your process for taking a design from concept to a developer-ready, testable deliverable."
• "How do you balance user needs with business goals and technical constraints in your designs?"
• "Describe a complex stakeholder situation you navigated. How did you ensure alignment and buy-in for your design recommendations?"

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?"
• "How do you align with our company values of speed, ownership, and measurable impact?"
• "How do you approach working in a remote, globally distributed team?"
• "What are your thoughts on a contract-to-hire arrangement?"

Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Your Role -> Process (Research, Ideation, Design, Testing) -> Solution -> Results (Quantifiable Data).
• Data Focus: Emphasize the metrics you influenced and how you used data to guide your decisions. Quantify your impact wherever possible.
• Visuals: Use high-quality mockups, prototypes, and data visualizations.
• Conciseness: Be prepared to present thoroughly but efficiently, respecting time limits.
• Storytelling: Frame your projects as compelling stories demonstrating your problem-solving skills and impact.

📝 Enhancement Note: Interview preparation focuses on eliciting evidence of specific skills and experiences relevant to CRO, data-driven design, and senior-level problem-solving, aligning with the job description's core requirements.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Preparation: Curate 1-2 of your strongest case studies that specifically highlight your experience in performance marketing, lead generation, or CRO. Ensure these case studies clearly demonstrate your data analysis, A/B testing, and impact measurement skills. Quantify your achievements with metrics like CVR and RPS.
• Resume Optimization: Tailor your resume to emphasize your 8+ years of relevant UX/UI experience, proficiency in Figma and Adobe Creative Suite, and success in data-informed design and A/B testing for performance gains. Use keywords from the job description.
• Interview Practice: Rehearse your portfolio walkthrough, focusing on clear articulation of your process, design rationale, and quantifiable outcomes. Prepare to answer strategy and behavioral questions related to CRO and data-driven design.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Understand their mission as "The Discovery and Conversion Company" and how your role contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.