Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Greenville, SC (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI / CRO
Date Posted: 2025-10-22
Experience Level: 8+ Years
Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead design projects from concept and ideation through high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• Analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and inform design direction.
• Proactively identify and improve underperforming experiences through iterative UX/CRO design, utilizing both qualitative and quantitative inputs.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.

📝 Enhancement Note: While the title is "Senior Product Designer," the core responsibilities and required experience strongly align with a "Senior UX/UI Designer" or "CRO Specialist" role focused on performance marketing and lead generation. The emphasis on A/B testing, conversion rate optimization (CVR), and revenue per session (RPS) indicates a direct impact on business outcomes rather than purely product feature design. The contract-to-hire nature suggests an initial evaluation period for fit and performance.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all backed by A/B test results and user insights.
• Independently lead end-to-end design projects, including stakeholder alignment, UX strategy development, UI design, and post-test iteration.
• Generate critical UX insights by analyzing behavioral data, key performance metrics (e.g., Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX and Conversion Rate Optimization (CRO) design, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product management, engineering teams, and other stakeholders to ensure design solutions align with overarching business goals and technical constraints.
• Champion and mentor design best practices within the organization, fostering a culture of continuous improvement and sharing knowledge to drive UX strategy.
• Propose and implement design process improvements to enhance experimentation velocity and ensure design scalability across Launch Potato's digital properties.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and a direct link to business performance metrics like CVR and RPS. The expectation to "independently lead" and "proactively identify" suggests a need for a candidate who is self-motivated and capable of driving initiatives without constant supervision.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating expertise in UX/UI design, CRO, and performance marketing principles is paramount. Experience: 8+ years of hands-on UX/UI experience specifically within performance marketing, lead generation platforms, or similar data-driven environments where conversion optimization is a primary focus.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design principles focused on optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar advanced wireframing and prototyping tools.
• Fluency with the Adobe Creative Suite for design asset creation and manipulation.
• Hands-on experience collaborating directly with developers for seamless design implementation.
• Proven ability to execute and analyze A/B tests for Conversion Rate Optimization (CRO).
• Excellent communication skills, with the capacity to articulate and present design rationale effectively to both technical and non-technical audiences.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Amplitude) for in-depth user behavior analysis.
• Familiarity with user testing methodologies and tools for gathering qualitative feedback.
• Understanding of SEO best practices and how UX impacts search engine rankings.
• Experience in a remote-first or distributed team environment.
• Knowledge of different digital marketing channels and their specific UX/CRO needs.

📝 Enhancement Note: The requirement for 8+ years of experience in performance marketing or lead generation environments is crucial. This isn't a general product design role; it's specialized in driving direct business results through design. Proficiency in Figma is explicitly stated as a mastery requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8 years of UX/UI design work, with a significant emphasis on projects within performance marketing, lead generation, or CRO contexts.
• Case studies that clearly articulate design challenges, the data-informed process used, and the measurable impact on key metrics like conversion rates, revenue, or lead volume.
• Demonstrations of ideation, wireframing, high-fidelity prototyping, and final UI design outputs.
• Evidence of collaboration with development teams and insights derived from A/B testing and user feedback.

Process Documentation:

• Examples of how you have analyzed behavioral data (e.g., heatmaps, user recordings, analytics) to identify UX issues and opportunities for optimization.
• Documentation of your approach to stakeholder alignment and translating business goals into actionable design strategies.
• Workflow examples that illustrate your process for collaborating with engineers, including developer hand-off and iteration cycles.
• Case studies detailing the implementation of design process improvements that enhanced experimentation velocity or design scalability.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must showcase not just design skills but the ability to directly impact business metrics through data-informed design and A/B testing. The emphasis is on "test-ready" designs and "measurable impact."

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is highly competitive for a Senior Product Designer role with a strong CRO focus, particularly in a remote capacity.

Benefits:

• Profit-sharing bonus program, reflecting the company's performance-driven culture.
• Competitive benefits package (specifics not detailed, but typical for a contract-to-hire role may include health, dental, vision during the contract period or upon conversion).
• Opportunity to work with a global, high-performance team.
• Potential for conversion to a full-time, permanent role.

Working Hours: Approximately 40 hours per week. The role requires a commitment to driving outcomes and may involve flexible scheduling to accommodate collaboration across different time zones, common in remote, global teams.

📝 Enhancement Note: The salary range is explicitly provided and aligns with senior-level design roles focused on direct revenue impact. The mention of "profit-sharing bonus" and future increases based on "company and personal performance" highlights Launch Potato's performance-driven culture. The contract-to-hire status is a key detail.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Content Publishing, Lead Generation, Performance Marketing. Launch Potato operates a portfolio of brands that generate significant web traffic and connect consumers with leading brands. Company Size: The description mentions a "remote-first team spanning over 15 countries," indicating a global distributed workforce. The exact number of employees isn't specified but implies a medium to large-sized organization capable of supporting multiple digital brands. Founded: The founding date is not provided. However, the company's current positioning as "The Discovery and Conversion Company" and its focus on data-driven content and technology suggest a modern, agile approach to digital media.

Team Structure:

• The Senior Product Designer will likely be part of a product or marketing team, working closely with product managers, developers, and other designers.
• Given the "remote-first" nature, cross-functional collaboration will heavily rely on digital communication tools and asynchronous workflows.
• The role implies a degree of autonomy and leadership within design projects, suggesting a flat or agile team structure where initiative is valued.

Methodology:

• Data-Driven Design: A core tenet, emphasizing the use of analytics, A/B testing, and user behavior data to inform all design decisions.
• Agile Experimentation: The company's focus on CRO and performance marketing suggests an iterative approach to design and development, with a high velocity of A/B testing.
• Measurable Impact: Success is tied directly to quantifiable improvements in key business metrics.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "high-growth, high-performance culture where speed, ownership, and measurable impact drive success." This environment is ideal for candidates who are results-oriented and comfortable working autonomously in a distributed team. The company's focus is on connecting consumers with brands through content and technology, with a strong emphasis on conversion.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level, requiring significant experience (8+ years) and the ability to lead projects independently. It's a hands-on design role with a strategic component, focusing on driving direct business outcomes. Reporting Structure: The designer will likely report to a Design Lead, Head of Product, or a Senior Marketing Manager, depending on the team structure. Collaboration will be cross-functional with Product Managers and Engineers. Operations Impact: The Senior Product Designer's impact is directly tied to revenue and performance metrics. By optimizing conversion rates and user experiences, they directly contribute to the company's profitability and growth. The role is critical for ensuring the effectiveness of Launch Potato's digital properties.

Growth Opportunities:

• Conversion to Full-Time: The contract-to-hire nature offers a clear path to permanent employment with the company.
• Leadership in Design Initiatives: Opportunities to mentor junior designers, lead specific design sprints, or contribute to the evolution of the company's design systems and processes.
• Skill Specialization: Deepen expertise in CRO, performance marketing UX, and data analysis within a fast-paced digital media environment.
• Impactful Projects: Work on high-traffic websites with the potential for significant, measurable impact on business outcomes.

📝 Enhancement Note: The growth path here is less about climbing a traditional corporate ladder and more about increasing impact, ownership, and potentially leadership within specialized design functions in a performance-driven organization.

🌐 Work Environment

Office Type: Remote Solely. This means the role is fully remote, with no requirement to attend a physical office. Office Location(s): While the job is listed for "Greenville, SC (remote)," the company states it has a "remote-first team spanning over 15 countries" and is headquartered in South Florida. This implies that while the role is remote, candidates might be expected to align with certain time zones or potentially be located in regions where the company has a significant presence (like South Florida, though not explicitly required).

Workspace Context:

• Asynchronous Collaboration: Expect to work effectively using digital tools for communication and project management in a distributed team.
• Tool Proficiency: A robust digital toolset is essential, including Figma, Adobe Creative Suite, and potentially project management software.
• Team Interaction: Collaboration will occur through virtual meetings, Slack/Teams, and shared project platforms. The "Mentorship-Oriented" competency suggests opportunities for informal knowledge sharing and peer support.

Work Schedule: Approximately 40 hours per week. While core hours may exist for team collaboration, the remote nature and global team suggest flexibility may be possible, provided deliverables and performance targets are met.

📝 Enhancement Note: The "remote-first" approach is central. Candidates should be comfortable with asynchronous communication and have a dedicated home office setup. The mention of "Greenville, SC (remote)" likely indicates a preferred location or a target market for talent, but the broader remote policy is more relevant.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on experience in performance marketing, lead generation, and quantifiable CRO results.
• Portfolio Presentation/Walkthrough: Expect to present several key case studies from your portfolio that demonstrate your data-informed design process, A/B testing experience, and impact on metrics like CVR and RPS. Be prepared to discuss your design rationale, the challenges you faced, and the outcomes achieved.
• Technical/Skills Assessment: Potential exercises or discussions focused on Figma proficiency, CRO principles, and how you approach analyzing user data.
• Behavioral/Cultural Fit Interviews: Conversations with hiring managers and team members to assess competencies like initiative, communication, collaboration, and strategic thinking.
• Contract-to-Hire Finalization: If successful, an offer for a contract role will be extended, with the potential for conversion to a full-time position based on performance.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the specific, measurable results (e.g., "Increased conversion rate by 15%", "Improved revenue per session by $X").
• Show Your Process: Detail how you used data (analytics, heatmaps, user recordings) and A/B testing to inform your design decisions. Explain your hypothesis for each test.
• Highlight Collaboration: Demonstrate how you worked with developers and stakeholders.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and try to understand their target audience and conversion goals. If possible, include examples that are relevant to their industry or business model.
• Be Ready for Figma: Be prepared to discuss your workflow in Figma and potentially walk through a prototype or design file.

Challenge Preparation:

• CRO Scenarios: Anticipate questions about how you would approach optimizing a specific landing page or user flow to increase conversions.
• Data Interpretation: Be ready to interpret hypothetical data sets (e.g., heatmap data, A/B test results) and propose design solutions.
• Communication: Practice articulating complex design decisions and their business impact concisely and clearly.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate tangible business results through design. The portfolio must serve as evidence of this capability, not just aesthetic or functional design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly stated as a mastery requirement for wireframing, prototyping, and UI design.
• Adobe Creative Suite: Required for design asset creation and manipulation.
• Prototyping Tools: Proficiency with Figma's prototyping capabilities or similar advanced tools.

Analytics & Reporting:

• Web Analytics: Proficiency with tools like Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and performance metrics.
• Heatmapping & User Recording Tools: Experience with tools like Hotjar, Crazy Egg, FullStory, or similar to analyze user interactions.
• A/B Testing Platforms: Hands-on experience with tools like Optimizely, VWO, Google Optimize, or integrated platform features for running and analyzing experiments.

CRM & Automation:

• While not explicitly listed as a direct tool requirement for the designer, an understanding of how UX/CRO impacts CRM data and lead generation funnels is beneficial. Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools can provide context.

📝 Enhancement Note: The emphasis is on tools used for design, prototyping, and crucially, for data analysis and experimentation that drive CRO. Candidates need to be proficient in Figma and demonstrate experience leveraging data analytics and A/B testing tools.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A strong focus on achieving measurable outcomes and driving business results. Designs are evaluated based on their impact on CVR, RPS, and revenue.
• Analytical: Decisions are driven by data, user insights, and experimentation, not just intuition.
• Initiative-Driven: Employees are expected to be proactive, identify opportunities, and drive solutions without constant direction.
• Clear Communicator: Effective communication across diverse teams and stakeholders is vital for alignment and project success.
• Collaborative: Thrives in cross-functional environments, building strong working relationships.
• Mentorship-Oriented: A culture of knowledge sharing and supporting peers to elevate the team's overall performance.
• Strategic Thinker: Understanding the broader business implications of design decisions and aligning them with company objectives.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Product Managers, Engineers, and potentially Marketing teams.
• Remote-First Communication: Reliance on digital platforms for communication, project updates, and feedback exchange.
• Data-Informed Feedback: Design reviews and discussions are expected to be grounded in data and performance metrics.

📝 Enhancement Note: The company culture is heavily geared towards high performance, data-driven decision-making, and individual ownership. Candidates who are self-starters and can demonstrate a track record of delivering measurable results will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-velocity A/B tests while maintaining high-quality design and ensuring learnings are robust.
• Remote Collaboration: Effectively collaborating and driving consensus in a fully remote, globally distributed team environment.
• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, heatmaps, user recordings) to form actionable design hypotheses.
• Evolving Digital Landscape: Keeping pace with new design trends, CRO strategies, and user behavior shifts in the digital media space.

Learning & Development Opportunities:

• Deepening CRO Expertise: Gaining extensive experience in advanced CRO techniques and data analysis within a high-traffic environment.
• Mentorship & Leadership: Opportunities to mentor junior designers and influence the design strategy and processes of a growing digital media company.
• Exposure to Diverse Brands: Working across multiple high-traffic websites, offering varied design challenges and learning experiences.
• Performance-Based Advancement: The company's model for salary increases and growth is tied to performance, rewarding high achievers.

📝 Enhancement Note: The challenges are inherent to a fast-paced, data-driven CRO role. The growth opportunities are substantial for individuals looking to specialize and excel in performance-focused design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., heatmaps, analytics, user recordings) to identify a UX problem and how you designed a solution to address it."
• "Walk me through your process for designing and executing an A/B test to improve conversion rates for a specific goal (e.g., lead generation, purchase)."
• "How do you prioritize design initiatives when faced with multiple underperforming areas and limited resources?"
• "How do you ensure your designs align with both user needs and business objectives, specifically in a performance marketing context?"

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?"
• "How do you approach working in a remote-first, distributed team environment?"
• "Describe your experience with mentorship or sharing design knowledge with peers."
• "How do you measure the success of your design work beyond aesthetics?"

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly define the problem, your role, the design process, the data/research used, the proposed solution (show visuals!), the A/B test conducted, and the quantifiable results.
• Focus on Outcomes: Emphasize the "so what?" – what was the business impact of your design work? Use numbers and metrics extensively.
• Narrate Your Decisions: Be prepared to explain why you made certain design choices, linking them back to data, user insights, or business goals.
• Showcase Figma Proficiency: Be ready to navigate your Figma files and demonstrate your understanding of its features for prototyping and collaboration.

📝 Enhancement Note: Interviewers will be looking for evidence of a data-driven mindset, a strong understanding of CRO principles, and the ability to articulate how your design work directly contributes to business revenue and performance. Be prepared to defend your design decisions with data.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Greenhouse portal at the provided URL.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating 8+ years of UX/UI experience in performance marketing, lead generation, or CRO. Prioritize projects with clear, quantifiable results on metrics like CVR and RPS.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "performance marketing," "lead generation," "CRO," "A/B testing," "Figma," "data-informed design," and "revenue optimization." Quantify your achievements wherever possible.
• Interview Preparation: Practice walking through your portfolio case studies, focusing on your data-informed process, A/B testing methodologies, and measurable impact. Prepare to discuss your experience with Figma and your approach to remote collaboration.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Understand their mission as "The Discovery and Conversion Company."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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