Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Kajabi

Location: Irvine, CA, United States

Job Type: Full-Time, Salaried

Category: Product Design

Date Posted: March 19, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site (5 days per week)

🚀 Role Summary

• This role is centered on end-to-end product design ownership, driving the entire design lifecycle from initial concept to shipped product.

• Emphasis on crafting intuitive and polished user experiences across both web and mobile platforms, working within agile development cycles.

• Key responsibility includes deeply understanding user needs through customer interviews and building empathy for their challenges.

• The role requires active contribution to and evolution of Kajabi's design system, ensuring platform-wide consistency and thoughtful design interventions.

• A strong technical aptitude is essential, enabling close collaboration with engineering teams and the utilization of AI tools for rapid prototyping.

📝 Enhancement Note: While the input job title is "Senior Product Designer," this role has significant overlap with GTM (Go-To-Market) strategy through its focus on user empathy, business building, and shipping impactful product experiences. The emphasis on "building something that matters to real people" and understanding how the product fits into users' "real businesses" suggests a strong connection to the value proposition and market fit, which are core GTM considerations.

📈 Primary Responsibilities

• Product Ownership & Strategy:

  • Live and breathe the Kajabi product, experiencing it from a user's perspective to identify areas for improvement and innovation.
  • Own the design process end-to-end, from shaping project pitches and defining scope to delivering final, polished user experiences.
  • Collaborate closely with engineering teams in 6-week development cycles to ship high-quality, working software.

• User Empathy & Research:

  • Conduct customer interviews and user research to build deep empathy for the challenges faced by Kajabi users ("Heroes").
  • Translate user insights and feedback into actionable design solutions that simplify complexity for users.

• Design Craft & System:

  • Apply a high level of craft and attention to detail, knowing when to leverage existing design system patterns and when to create bespoke solutions.
  • Contribute to the growth and evolution of the design system, ensuring consistency and efficiency across the platform.
  • Make complexity feel simple by designing clear, stable, and thoughtfully composed user interfaces.

• Technical Proficiency & Prototyping:

  • Leverage tools like Cursor and Claude Code to move from Figma designs to functional prototypes, iterating rapidly.

  • Maintain technical literacy to effectively collaborate with engineers and understand the feasibility of design solutions.

  • Focus on shipping working software as the primary measure of success.

📝 Enhancement Note: The responsibilities highlight a "shipping software" mindset and an emphasis on rapid iteration ("iterate in days, not weeks"), which are critical in fast-paced GTM environments. The "end-to-end ownership" and "shaping project pitches" suggest a strategic contribution beyond pure design execution, aligning with GTM's role in defining product direction and market fit.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of experience in product design, with a proven track record of shipping successful digital products.

• Experience working within agile development methodologies and 6-week iteration cycles.

Required Skills:

• Product Design Expertise: Mastery of user-centered design principles, interaction design, and visual design.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and high-fidelity design.

• Design System Development: Experience building, maintaining, and contributing to design systems and pattern libraries.

• User Research & Empathy: Proven ability to conduct customer interviews and synthesize user feedback to inform design decisions.

• Technical Collaboration: Comfort and ability to collaborate effectively with software engineers, understanding technical constraints and possibilities.

• Rapid Prototyping: Experience creating functional prototypes, ideally leveraging code or AI-assisted tools.

Preferred Skills:

• AI Tool Integration: Familiarity with AI tools like Cursor and Claude Code for prototyping and development acceleration.

• Visual & Brand Design: Broader capabilities in visual design and brand aesthetics.

• Web & Mobile Design: Specific experience designing for both web and mobile application interfaces.

• Agile Development: Deep understanding and practical experience within agile and Scrum frameworks.

• Problem Framing: Ability to take loosely defined problems and structure them into actionable design projects.

📝 Enhancement Note: The emphasis on "technical literacy" and using "AI tools to prototype directly in code" signifies a forward-thinking design approach that aligns with the operational efficiency goals often pursued in GTM and Sales Ops. The ability to "ship working software" is a key performance indicator that resonates with operations' focus on tangible results and process completion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in the entire product design lifecycle, from problem definition and user research to final shipped product.

• User-Centric Problem Solving: Demonstrate how you identified user needs and translated them into effective design solutions, highlighting your empathy and research methodologies.

• Design System Contributions: Include examples of your work on design systems, illustrating how you created or evolved patterns for platform-wide consistency and scalability.

• Technical & Iterative Process: Showcase your process for rapid prototyping, including how you collaborated with engineers and utilized tools to iterate quickly and ship working software.

• Metrics & Impact: Where possible, quantify the impact of your designs with relevant metrics (e.g., user engagement, conversion rates, task completion times).

Process Documentation:

• Clearly articulate your design process, including how you approach problem framing, user research, ideation, prototyping, and iteration.

• Detail your experience with agile methodologies, specifically your role within 6-week development cycles and how you collaborate with engineering teams.

• Explain your approach to building and evolving design systems, including governance and contribution models.

📝 Enhancement Note: For a Senior Product Designer role, especially one with GTM implications, a portfolio demonstrating not just aesthetic skill but also strategic thinking, user problem-solving, and the ability to drive tangible business outcomes through design is crucial. The emphasis on "shipping working software" and "making complexity feel simple" should be evident in the portfolio's case studies.

💵 Compensation & Benefits

Salary Range:

• US Based: $160,000 - $200,000 per year (base salary)

• Bonus: Eligible for a bonus.

📝 Enhancement Note: This salary range is competitive for a Senior Product Designer in the Irvine, CA area, reflecting the experience level and the company's position in the SaaS market. The bonus structure indicates a performance-driven compensation model, common in roles that directly impact business outcomes, aligning with GTM and Revenue Operations expectations.

Benefits:

• Competitive full-time salary + bonus

• Full medical, dental, and vision insurance (company-paid for employee and family)

• 401(k) with a 6% company match

• Flexible Paid Time Off (PTO)

• Fitness and wellness perks

• Mental health resources

• In-office lunches provided

• Collaboration days and team events

Working Hours:

• Standard full-time hours, likely 40 hours per week.

• The role requires 5 days per week onsite presence in the Irvine, CA office.

📝 Enhancement Note: The comprehensive benefits package, including health, retirement, and wellness, is standard for a full-time role at a company of Kajabi's size and industry. The "leadership growth opportunities" and "collaboration days" suggest a focus on professional development and team synergy, which are important for operations roles seeking career advancement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / SaaS (specifically, a platform for creators to build and market their businesses)

Company Size: While not explicitly stated in the provided data, Kajabi is a well-established company in the creator economy space, likely falling into the mid-to-large enterprise category (500+ employees).

Founded: Kajabi was founded in 2010.

Team Structure:

• The Senior Product Designer will likely be part of a Product team, potentially reporting to a Head of Product Design, Director of Product, or VP of Product.

• This role involves close collaboration with Product Managers, Engineers, and potentially Marketing and GTM teams.

Methodology:

• Agile Development: The company operates on 6-week development cycles, emphasizing rapid shipping and iteration.

• User-Centricity: A strong focus on understanding and serving the needs of their users ("Heroes") through direct interaction and empathy.

• Data-Informed Decisions: While not explicitly stated, the emphasis on shipping working software and iterating suggests a data-informed approach to design and product development.

• AI Integration: Actively exploring and integrating AI tools to accelerate workflows and improve efficiency.

Company Website: https://kajabi.com/

📝 Enhancement Note: Kajabi's focus on empowering creators to build businesses means their product design directly influences revenue generation for their customers. This creates a strong GTM context for the design role, as successful product features directly translate to market success and customer acquisition/retention. The company's founding date and current leadership structure suggest a mature yet agile organization.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate autonomously, lead projects, and mentor others. It sits at a level where strategic input is expected, not just execution.

Reporting Structure: Likely reports into a Product Design leadership role (e.g., Head of Design, Director of Product). Works closely with Product Managers and Engineering leads.

Operations Impact:

• The Senior Product Designer's work directly impacts the usability and effectiveness of Kajabi's platform, which in turn drives revenue for their creator customers.

• By simplifying complexity and creating engaging experiences, the designer contributes to customer acquisition, retention, and overall platform adoption – all key GTM metrics.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Manager role, overseeing a team and setting design strategy.

• Specialization: Deepen expertise in specific areas like user research, interaction design, or design system architecture.

• Cross-Functional Leadership: Contribute more broadly to GTM strategy by influencing product roadmap based on user insights and market understanding.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall design talent development within Kajabi.

• Process Improvement: Drive initiatives to further optimize design and development workflows, potentially incorporating new technologies or methodologies.

📝 Enhancement Note: The "Senior" title and emphasis on end-to-end ownership, shaping pitches, and technical literacy position this role as a key contributor with the potential for significant career growth within product and potentially into product strategy or GTM leadership roles. The focus on process optimization and efficiency aligns perfectly with operations career paths.

🌐 Work Environment

Office Type: Kajabi maintains an office presence in Irvine, CA, indicating a hybrid or in-office work model. The description emphasizes "In-office lunches, collaboration days, and leadership growth opportunities," suggesting a vibrant, collaborative office culture.

Office Location(s): Irvine, CA. Relocation support is offered for strong candidates.

Workspace Context:

• Collaborative Environment: The emphasis on "collaboration days" and in-office presence suggests an environment that fosters teamwork and cross-functional interaction.

• Tools & Technology: Access to modern design tools (Figma) and a forward-thinking approach to integrating AI tools (Cursor, Claude Code) for prototyping and development.

• User-Centric Focus: The workspace culture is geared towards building empathetic connections with users ("Heroes") and translating their needs into product features.

Work Schedule:

• Full-time, with an expectation of 5 days per week in the Irvine, CA office.

• While specific hours aren't detailed, standard professional work hours are implied. The company offers flexible PTO, suggesting a balance between work demands and personal time.

📝 Enhancement Note: The requirement for 5 days a week in the office, coupled with relocation support, signals a strong commitment to in-person collaboration and team synergy, which is often beneficial for complex operational initiatives that require tight alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and design craft.

• Portfolio Review & Discussion: A dedicated session to walk through your case studies, discuss your design process, and understand your approach to problem-solving and user empathy. This is where demonstration of GTM understanding through design is key.

• Technical/Engineering Collaboration: Interviews with engineering and product management to assess your collaboration skills, technical literacy, and ability to work within agile cycles.

• Team/Culture Fit: Discussions to evaluate your fit with Kajabi's culture, values, and working style, particularly your ability to thrive in ambiguity and contribute to a fast-paced environment.

• Final Round: Potentially with senior leadership to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges you faced, and the outcomes achieved. Focus on the "why" behind your design decisions.

• Show, Don't Just Tell: Use visuals, wireframes, prototypes, and user flows to illustrate your design process and solutions.

• Highlight User Empathy: Clearly demonstrate how you incorporated user research and feedback into your designs.

• Quantify Impact: Whenever possible, present metrics that show the success of your designs (e.g., conversion improvements, user satisfaction scores, task efficiency gains). This is critical for GTM roles.

• Technical Integration: Showcase how you collaborated with engineers and used tools (including AI) to bring designs to life efficiently.

• Design System Examples: Include examples of your contributions to design systems, emphasizing consistency and scalability.

• Tailor to Kajabi: Understand Kajabi's mission, target audience (creators), and product. Frame your experience and portfolio items to demonstrate relevance.

Challenge Preparation:

• Be prepared for potential design exercises or whiteboard challenges that assess your problem-solving skills, design thinking, and ability to articulate your process under pressure.

• Practice explaining complex design decisions clearly and concisely, focusing on the business impact and user value.

📝 Enhancement Note: The emphasis on "shaping project pitches," "shipping working software," and "connecting with Heroes" suggests interviewers will probe for strategic thinking, GTM alignment, and a results-oriented mindset. A portfolio that demonstrates how design decisions contributed to business goals is vital.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for creating interfaces, user flows, and design systems.

• Cursor: An AI-powered code editor, likely used for prototyping and iterating directly in code.

• Claude Code: Another AI tool, likely leveraged for code generation, assisting engineers, or rapid prototyping.

Analytics & Reporting:

• While not specified, expect to work with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure the impact of designs.

CRM & Automation:

• Not directly relevant to the core design role, but understanding how the Kajabi platform serves its users (who are often small business owners) may involve familiarity with CRM concepts or sales/marketing automation principles in a broader sense.

📝 Enhancement Note: The explicit mention of Cursor and Claude Code indicates Kajabi's commitment to leveraging AI for efficiency and speed, a trend increasingly relevant in operations roles for process automation and data analysis. Proficiency in these tools, or the ability to quickly learn them, will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Detail: A deep appreciation for quality, precision, and sweating the details to achieve "good and great."

• User Empathy: A core value of understanding and prioritizing the needs of "Heroes" (Kajabi users) to build products that truly matter.

• Ambition & Speed: A drive to "take big swings, ship fast," and operate with a sense of urgency and entrepreneurial spirit.

• Simplicity & Clarity: A commitment to making complex tasks feel obvious and straightforward for users.

• Technical Literacy & Collaboration: Valuing a technically savvy team that can effectively partner with engineers and leverage modern tools, including AI.

• Impact-Driven: A focus on shipping working software and building something that matters, implying a results-oriented culture.

Collaboration Style:

• Cross-functional Partnership: Strong emphasis on working closely with product management and engineering within agile cycles.

• Direct Communication: Encouraging open communication and feedback loops to ensure alignment and rapid iteration.

• Empathy-Driven: Collaborating with a deep understanding of user needs and business objectives.

• Proactive & Autonomous: Empowering individuals to take ownership and drive projects forward, even with ambiguity.

📝 Enhancement Note: The culture values speed, innovation, and direct user impact, which are all hallmarks of successful GTM and Revenue Operations teams. The emphasis on "shipping working software" and "making complexity feel simple" directly translates to operational efficiency and effective client outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: Finding the optimal balance between high-fidelity design execution and rapid iteration within tight development cycles.

• Simplifying Complex Workflows: Designing intuitive interfaces for a powerful platform that enables creators to manage multiple aspects of their business (courses, marketing, websites, payments).

• Evolving Design System: Continuously updating and expanding the design system to support new features while maintaining consistency and scalability.

• Integrating AI Tools: Effectively leveraging new AI technologies like Cursor and Claude Code to enhance productivity without compromising design quality or user experience.

• Deep User Understanding: Maintaining deep empathy and understanding for a diverse user base of creators with varying technical skills and business goals.

Learning & Development Opportunities:

• Advanced AI Tooling: Gaining hands-on experience and becoming proficient with cutting-edge AI tools for design and prototyping.

• Product Strategy Influence: Opportunities to contribute to product strategy discussions and influence the roadmap based on user insights and design expertise.

• Design System Leadership: Taking on more responsibility for the strategic direction and maintenance of Kajabi's design system.

• Cross-Functional Mentorship: Sharing design best practices with product managers and engineers, and learning from their expertise.

• Career Progression: Potential to move into leadership roles, manage design projects, or specialize in advanced areas of product design.

📝 Enhancement Note: The challenges and growth opportunities highlight a dynamic environment that rewards initiative, adaptability, and a forward-thinking approach—qualities highly valued in operations roles focused on continuous improvement and strategic execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex user workflow through design. What was your process, and what was the outcome?" (Focus on problem framing, user empathy, and measurable results).

• "How do you balance the need for design polish with the pressure to ship features quickly in an agile environment?" (Highlight your approach to iterative design, trade-offs, and collaboration with engineering).

• "Walk us through a project where you significantly contributed to or evolved a design system. What principles guided your work?" (Showcase your understanding of scalability, consistency, and system thinking).

• "How would you approach understanding the needs of Kajabi's 'Heroes' if you were to design a new feature for them?" (Demonstrate your user research methodologies and empathy-building skills).

Company & Culture Questions:

• "What excites you about Kajabi's mission and its impact on creators?" (Research Kajabi's value proposition and target audience).

• "How do you thrive in ambiguous situations, and how do you drive clarity when faced with loosely defined problems?" (Provide examples of your initiative and problem-solving skills).

• "Describe your ideal collaboration with product managers and engineers. How do you ensure alignment and effective handoffs?" (Highlight your communication and teamwork skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, start with the problem statement, your role, your process, key decisions, challenges, solutions, and quantifiable results.

• Emphasize Impact: Clearly articulate the business value and user benefits of your designs. Use metrics where possible.

• Showcase Your Process: Visually represent your design thinking, user flows, wireframes, prototypes, and final UIs. Explain why you made certain choices.

• Highlight Collaboration: Mention how you worked with engineers, PMs, and other stakeholders.

• Demonstrate Technical Aptitude: Briefly explain how you used tools like Figma and any experience with code-based prototyping or AI tools.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, trade-offs, and alternative approaches you considered.

📝 Enhancement Note: Preparing answers that highlight your ability to connect design to business outcomes (GTM impact), your understanding of user needs (customer success/support alignment), and your process efficiency (operations focus) will be key to impressing interviewers for this role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your resume and a link to your online portfolio through the Kajabi careers portal.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 detailed case studies that showcase end-to-end product design ownership, user empathy, and measurable impact on business metrics. Tailor your presentation to highlight how your design work supports Kajabi's mission of empowering creators.

• Resume Optimization: Highlight keywords from the job description, such as "Product Design," "Design System," "Figma," "Prototyping," "User Research," "Agile," "AI Tools," and any experience with "web" and "mobile" platforms. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work. Prepare specific examples for behavioral questions related to collaboration, ambiguity, and problem-solving. Be ready to discuss your experience with AI tools.

• Company Research: Familiarize yourself with Kajabi's product, target audience ("Heroes"), mission, and recent company news. Understand their business model and how design contributes to their GTM strategy and customer success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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