Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Journey
Location: Cheltenham, England, United Kingdom
Job Type: Full-Time
Category: Product Design / E-commerce Operations
Date Posted: January 09, 2026
Experience Level: 5-10 Years
Remote Status: Fully Remote (UK-based applicants only)

🚀 Role Summary

• Lead end-to-end product design for Journey's "Book" e-commerce platform, focusing on optimizing user journeys and conversion pathways.
• Drive revenue growth through data-informed design decisions, CRO principles, and A/B testing for high-intent guests.
• Collaborate closely with product, engineering, and commercial teams to translate business goals into elegant, high-performing booking experiences.
• Contribute to and mature the existing design system, ensuring scalability and consistency across the platform.
• Champion a human-centered design approach and evolve the product culture through evidence-led insights and clear communication.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, but given its focus on a core e-commerce platform driving significant revenue, it carries strong implications for Revenue Operations and Conversion Rate Optimization (CRO). The emphasis on data, conversion, and commercial outcomes suggests a need for an operations-minded designer who understands the business impact of their work. The role requires a blend of strategic product thinking and tactical execution within a fast-paced, collaborative environment.

📈 Primary Responsibilities

• Spearhead the entire design lifecycle for the "Book" product, from initial discovery and user research through to UI delivery and implementation support.
• Translate complex business objectives, user insights from qualitative and quantitative research (interviews, usability tests, funnel analysis), and specific hotel requirements into intuitive and effective booking experiences.
• Own and optimize critical user flows, including search, availability checking, room selection, checkout process, upsell strategies, and gifting options.
• Leverage Conversion Rate Optimization (CRO) principles, A/B testing methodologies, and analytical insights to identify friction points and drive measurable improvements in booking conversion rates and overall revenue.
• Develop high-fidelity wireframes, interactive prototypes, and polished UI designs that adhere to a modern, clean aesthetic and align with the company's design system.
• Actively contribute to the expansion and refinement of the design system, creating scalable and reusable components to maintain design consistency and accelerate development.
• Collaborate intimately with engineering teams to ensure seamless design handover, provide ongoing clarification, and guarantee the high-quality implementation of design solutions.
• Support both ongoing iterative improvements to existing features and the execution of larger strategic projects, including a forthcoming UX/UI overhaul.
• Effectively present design rationale, findings, and proposed solutions with clarity and supporting evidence to influence decision-making across product, engineering, and commercial stakeholders.
• Act as a vocal advocate for data-informed, user-centric design principles, contributing to the continuous evolution of the product development culture.

📝 Enhancement Note: The responsibilities highlight a strong operational focus within a design role, emphasizing direct impact on revenue and conversion. The "end-to-end" ownership, "data insights," "CRO principles," and "measurable improvements in conversion and revenue" are key indicators for candidates to showcase their operational impact and analytical capabilities in their portfolio and during interviews.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction (HCI), User Experience (UX), or a related field is beneficial. Equivalent practical experience will be highly valued.

Experience:

• A minimum of 5 years of dedicated experience in product design, with a significant emphasis on e-commerce, B2C platforms, retail, or other transactional digital environments.
• Demonstrated experience in leading design initiatives from concept through to successful implementation.

Required Skills:

• E-commerce Expertise: Deep understanding of e-commerce principles, user journeys, and conversion funnels within a transactional context.
• UX Design Mastery: Proficiency in user journey mapping, interaction design, information architecture, and creating intuitive user flows.
• Prototyping Skills: Ability to create high-fidelity, interactive prototypes using industry-standard tools to test and validate design concepts.
• User Research & Analysis: Proven experience conducting qualitative (user interviews, usability testing) and quantitative research (funnel analysis, behavioral insights) to inform design decisions.
• CRO & Data-Driven Design: Demonstrated ability to apply Conversion Rate Optimization (CRO) principles, analyze data (analytics, A/B testing results), and use experimentation to drive measurable commercial outcomes.
• UI Design Craft: Strong aesthetic sensibility with experience in creating clean, contemporary, and user-friendly interfaces.
• Design Systems: Experience working with and contributing to design systems, understanding scalability and component-based design.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale, present findings clearly, and influence stakeholders.
• Collaboration: Proven ability to work effectively within cross-functional teams, including product managers, engineers, and commercial stakeholders.
• Systems Thinking: Ability to approach complex problems holistically, considering the interconnectedness of various product components and user flows.

Preferred Skills:

• Experience designing for mobile-first experiences and responsive web interfaces.
• Familiarity with specific analytics platforms (e.g., Google Analytics, Amplitude) and A/B testing tools.
• Experience in the travel or hospitality industry.
• A strong understanding of front-end development principles to facilitate better collaboration with engineers.

📝 Enhancement Note: The emphasis on "commercial outcomes," "CRO," "A/B testing," and "data-driven" skills indicates that candidates should highlight projects where their design directly contributed to business metrics like conversion rates, average order value, or revenue. Quantifying achievements in their portfolio and resume will be crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 3-5 detailed case studies that demonstrate your involvement in the entire design process, from initial problem definition and user research to final UI and post-launch analysis.
• Commercial Impact: Each case study must clearly articulate the business problem, your design solution, the metrics used to measure success, and the tangible commercial outcomes achieved (e.g., X% increase in conversion rate, Y% reduction in checkout abandonment, Z% uplift in upsell revenue).
• Problem-Solving Approach: Illustrate how you approach complex user and business problems, detailing your research methodologies, ideation process, and how you iterated on designs based on feedback and data.
• Systemic Design Thinking: Include examples that demonstrate your ability to think in systems, particularly how your designs integrate with or contribute to a broader design system or product architecture.

Process Documentation:

• Workflow Design & Optimization: Demonstrate your ability to map out and optimize complex user flows, particularly within e-commerce or transactional contexts. This could include flow diagrams, wireframes, and explanations of how you improved efficiency or reduced friction.
• User Research & Testing: Provide evidence of your research processes, including user interview guides, usability test plans and reports, and how insights were translated into design decisions.
• Data Analysis & Iteration: Show how you utilized analytics, A/B testing results, or other quantitative data to identify issues, validate hypotheses, and iterate on designs for continuous improvement.

📝 Enhancement Note: A strong portfolio is paramount. Candidates must go beyond showcasing aesthetics and focus on demonstrating their strategic thinking, problem-solving capabilities, and, most importantly, their ability to drive measurable business results through design, particularly in conversion and revenue optimization. Quantifiable achievements are non-negotiable for this role.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Product Designer with 5-10 years of experience in the UK, particularly in a remote capacity and within the e-commerce/tech sector, the estimated annual salary range is £60,000 - £85,000. This range can vary based on the candidate's specific experience, demonstrated impact, and negotiation.

Benefits:

• Competitive Salary: As outlined above, reflecting the seniority and impact of the role.
• Remote Work: Fully remote position, allowing for flexibility and work-life balance, with the requirement to be based within the UK.
• Generous Holiday Allowance: Standard UK holiday entitlement, likely supplemented by company-specific days.
• Pension Scheme: Contribution towards a workplace pension plan.
• Professional Development: Opportunities for continuous learning, training, and attending industry conferences to stay ahead in design and e-commerce trends.
• Design System Contribution: Opportunity to shape and expand a growing design system, influencing product consistency and efficiency.
• Impactful Work: Direct contribution to a core product ("Book") that drives significant revenue, offering a high level of job satisfaction and visibility.
• Collaborative Culture: Working within a supportive, entrepreneurial team environment that values collaboration and shared success.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While remote, core working hours will likely be aligned with UK business hours to facilitate collaboration with UK-based teams. Some flexibility may be available, but responsiveness during business hours is expected.

📝 Enhancement Note: The salary range is an estimate based on typical UK market rates for a Senior Product Designer with the specified experience and remote working conditions. The benefits are standard for such roles in the UK tech/digital agency sector, with a particular emphasis on professional development and the impact of the role itself.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Technology Services (specifically for Luxury Hospitality and Travel) Company Size: The description mentions starting as a team of six and growing, implying a mid-sized company that retains an entrepreneurial spirit. It's likely in the range of 50-200 employees, given the need for structured product development. Founded: The company was founded with an "entrepreneurial spirit" and has "never forgotten our humble roots," suggesting a relatively young company, likely founded in the last 5-10 years, that prioritizes agility and innovation.

Team Structure:

• Product Squads: The Senior Product Designer will likely operate within a cross-functional "squad" or team, comprising Product Managers, Engineers, and potentially Data Analysts or Commercial leads, focused on the "Book" platform.
• Design Function: There is a distinct design function, evidenced by the need for a Senior Product Designer and the mention of a design system. This team likely collaborates closely with Product Management.
• Reporting: The designer will report into a Head of Product or Head of Design, with close day-to-day collaboration with a Product Manager for the "Book" platform.

Methodology:

• Data-Driven Decision Making: A strong emphasis on using data, analytics, and experimentation (A/B testing) to inform product decisions and measure success.
• Agile Development: Likely operates with agile methodologies, facilitating rapid iteration, collaboration, and responsiveness to market changes.
• User-Centric Design: Commitment to understanding user needs through research and translating them into intuitive, effective experiences.
• Systems Thinking: An approach that considers the interconnectedness of product components and the broader ecosystem.
• Entrepreneurial Mindset: Encourages initiative, ownership, collaboration, and a willingness to roll up sleeves and support team goals.

Company Website: https://www.journeymusic.com/ (Derived from domain_derived)

📝 Enhancement Note: The company culture emphasizes collaboration, agility, and an entrepreneurial spirit, which is important for a designer working on a core revenue-generating product. Candidates should be prepared to demonstrate how they embody these traits, particularly their ability to work cross-functionally and take ownership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level of experience. It signifies a move beyond individual contributor tasks to leadership in design strategy, process improvement, and mentorship. The role requires a blend of deep UX/UI expertise and a strong commercial/CRO acumen, suggesting a pathway towards Principal Designer or Design Lead roles focused on revenue-generating products.

Reporting Structure:

• The Senior Product Designer will likely report to a Product Manager or a Lead Designer for the "Book" platform.
• They will collaborate closely with a dedicated engineering team and potentially data analysts and commercial stakeholders within a cross-functional product squad.
• While not directly managing, they are expected to influence design direction and mentor junior designers if present within the broader design function.

Operations Impact:

• The Senior Product Designer plays a pivotal role in directly impacting Journey's revenue through the optimization of the "Book" e-commerce platform.
• Their work in enhancing conversion pathways, improving booking flows, and driving user engagement directly contributes to the company's financial performance and competitive advantage in the luxury hospitality market.
• By championing data-informed design and CRO, they contribute to a more efficient and profitable product development process.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX, conversion optimization, and the hospitality tech industry.
• Leadership: Progress to Lead Product Designer or Principal Product Designer roles, taking on more strategic oversight, mentoring junior team members, and influencing broader product strategy.
• Cross-functional Mobility: Develop a strong understanding of product management, data analysis, and commercial strategy, potentially opening doors to product management or growth roles.
• Design System Evolution: Take a leading role in evolving and scaling the company's design system, a key asset for efficiency and brand consistency.
• Industry Expertise: Become a recognized expert in designing for the luxury travel and hospitality sector.

📝 Enhancement Note: Candidates should articulate how their past experiences align with senior-level responsibilities and demonstrate a proactive approach to career growth. Highlighting instances where they've mentored others or influenced strategic decisions will be beneficial.

🌐 Work Environment

Office Type: The role is explicitly stated as UK-based Remote. This means there is no central office requirement for this specific position, offering maximum flexibility.

Office Location(s):

• While the job is remote, the company is headquartered in England, and applicants must be resident and located within the UK. The specific address provided (Cheltenham, GL51 9SY) likely refers to a company office, but this role is not tied to it.

Workspace Context:

• Remote Collaboration: The work environment is heavily reliant on digital collaboration tools and a culture that supports remote interaction. Expect frequent use of video conferencing, instant messaging, and collaborative design platforms.
• Cross-functional Interaction: Close working relationships with Product Managers, Engineers, and Data Analysts are essential, requiring strong virtual communication and teamwork skills.
• Design System Accessibility: Access to and active use of the company's design system will be crucial for efficient design work.
• Data & Analytics Tools: Access to relevant analytics and A/B testing platforms will be integral to the design process.

Work Schedule:

• Standard full-time hours (approx. 40 hours per week) are expected.
• While remote, adherence to UK business hours is necessary for effective collaboration with the broader team.
• The remote nature offers flexibility in structuring the workday, but consistent availability and responsiveness during core working hours are key.

📝 Enhancement Note: Candidates should highlight their experience and comfort with remote work environments, emphasizing their ability to maintain productivity, communication, and collaboration without direct physical proximity to colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role requirements.
• Hiring Manager / Recruiter Call: An introductory call to discuss your background, motivations, and high-level fit for the role and company culture.
• Design Challenge / Portfolio Presentation: A significant part of the process will involve presenting your portfolio, walking through key case studies, and potentially completing a design challenge. This will focus on your problem-solving approach, design process, commercial awareness, and ability to articulate your work.
• Cross-functional Team Interviews: Interviews with Product Managers, Engineers, and potentially other stakeholders to assess collaboration skills, technical understanding, and cultural fit.
• Final Interview: Potentially a conversation with a senior leader to confirm alignment and discuss the strategic aspects of the role.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate quantifiable commercial outcomes (e.g., conversion rate improvements, revenue uplift, task completion success rates).
• Tell a Story: Structure your case studies to clearly articulate the problem, your role, your process, the challenges faced, your solutions, and the results achieved.
• Show, Don't Just Tell: Include visuals of your design process – sketches, wireframes, prototypes, final UI – alongside explanations.
• Highlight Data & CRO: Specifically showcase how you used data, analytics, user research, and CRO principles to inform your design decisions and measure success.
• Tailor to E-commerce: Emphasize projects relevant to e-commerce, booking engines, or transactional platforms.
• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, how you collaborate with engineers, and how you measure success.

Challenge Preparation:

• Understand the Product: Research Journey's "Book" platform if possible, or similar e-commerce booking engines in the hospitality sector to understand common user flows and pain points.
• Demonstrate Process: If a challenge is given, focus on showing your structured approach to problem-solving, even if you don't reach a final polished solution within the given time.
• Articulate Rationale: Be ready to explain your thought process, assumptions, and design choices clearly and concisely.
• Consider Business Goals: Frame your solutions with an understanding of the business objectives, particularly revenue generation and conversion optimization.

📝 Enhancement Note: Candidates should prepare to present their portfolio as a strategic tool, not just a showcase of work. The emphasis on commercial outcomes and data-driven design means interviewers will be looking for evidence of business impact, not just aesthetic skill.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Figma is increasingly the industry standard).
• Prototyping Tools: InVision, ProtoPie, or built-in Figma/Sketch prototyping capabilities.
• User Research Tools: UserTesting.com, Lookback, Maze, or similar for remote usability testing and feedback collection.
• Collaboration & Project Management: Jira, Asana, Trello, Slack, Microsoft Teams.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and conversion funnels.
• Product Analytics: Amplitude, Mixpanel, or Pendo for in-depth user behavior analysis.
• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or internal experimentation frameworks.

CRM & Automation:

• While not directly designing within these, an understanding of how design impacts CRM data capture and potentially marketing automation workflows would be beneficial. Specific CRM tools are not listed, but common ones include Salesforce, HubSpot.

📝 Enhancement Note: Proficiency in modern design tools is expected. However, the role's emphasis on data and CRO means familiarity with analytics platforms and A/B testing tools is highly advantageous and should be highlighted if present.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A proactive, can-do attitude, taking initiative and ownership of tasks and projects, akin to an early-stage startup environment.
• Collaboration & Mutual Support: A culture where team members help each other, share knowledge, and lean on collective strengths, leaving ego at the door.
• Client Focus: Treating clients as integral partners, demonstrating inclusive respect and consideration in all interactions.
• Data-Driven & Evidence-Led: A commitment to using data, analytics, and user research to inform decisions, rather than relying solely on intuition.
• Detail-Oriented & Process-Focused: A passion for detail, order, and improving processes and systems to enhance efficiency and outcomes.
• Ambition & Accountability: A drive to excel, take responsibility for outcomes, and continuously learn and improve.

Collaboration Style:

• Cross-functional Squads: Working in integrated teams with Product, Engineering, and Commercial to achieve shared goals.
• Open Communication: Encouraging clear, articulate, and persuasive communication, with a willingness to challenge assumptions constructively.
• Iterative Design Process: Embracing feedback loops, user testing, and data analysis to refine designs iteratively.
• Design System Advocacy: Promoting the use and evolution of the design system to ensure consistency and efficiency across product development.

📝 Enhancement Note: Candidates should reflect on how their personal values and working style align with Journey's stated culture, particularly the entrepreneurial spirit, collaborative approach, and data-driven methodology.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Quality with Speed: The fast-paced environment and need for rapid iteration require balancing meticulous design execution with the urgency of market demands and business goals.
• Driving Conversion in a Competitive Market: Optimizing booking journeys for luxury hospitality is complex, requiring a deep understanding of user psychology, competitive landscape, and advanced CRO techniques.
• Maturing a Design System: Expanding and maintaining a design system while simultaneously delivering new features and overhauls requires strategic planning and strong collaboration with engineering.
• Influencing Stakeholders: Effectively communicating complex design rationale and advocating for user-centric solutions to diverse stakeholders, including those with commercial or technical priorities.
• Remote Collaboration Dynamics: Maintaining strong team cohesion, communication, and effective collaboration within a fully remote environment.

Learning & Development Opportunities:

• Deep Dive into E-commerce CRO: Extensive opportunities to hone skills in conversion rate optimization, A/B testing, and data analysis specifically within an e-commerce context.
• Hospitality Tech Expertise: Gaining specialized knowledge and insight into the luxury hospitality and travel industry's digital landscape.
• Design System Leadership: Taking a significant role in the strategic development and governance of a growing design system.
• Cross-functional Acumen: Developing a comprehensive understanding of product management, engineering processes, and commercial strategy through close collaboration.
• Mentorship: Potential to mentor junior designers and contribute to the growth of the design function within Journey.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach these challenges, demonstrating resilience, problem-solving skills, and a proactive mindset. Highlighting past experiences where they've successfully navigated similar situations will be beneficial.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for an e-commerce booking engine, from initial concept to launch." (Focus on user research, data integration, CRO, and collaboration.)
• "How do you balance user needs with business objectives, particularly when those objectives involve driving revenue or conversion?" (Highlight your commercial awareness and data-driven approach.)
• "Walk us through a time you used data or A/B testing results to significantly improve a user experience or conversion metric. What was the outcome?" (Prepare a specific, quantifiable case study.)
• "How would you approach redesigning a critical user journey, such as the checkout process, to reduce drop-off rates?" (Detail your methodology, potential hypotheses, and how you'd measure success.)

Company & Culture Questions:

• "What interests you about Journey and our work in the luxury hospitality sector?" (Research the company's mission, clients, and impact.)
• "How do you embody an 'entrepreneurial spirit' in your design work?" (Provide examples of taking initiative, ownership, and driving projects forward.)
• "Describe a time you had to collaborate closely with engineers or product managers. How did you ensure a smooth process and successful outcome?" (Focus on communication, empathy, and understanding different perspectives.)
• "How do you stay updated on the latest design trends, e-commerce best practices, and CRO techniques?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 projects that best showcase your e-commerce/CRO experience and demonstrable commercial results.
• Quantify Everything: For each case study, clearly state the problem, your role, the solution, and the measurable impact (e.g., "% increase in conversion," "$X revenue generated," "% reduction in errors").
• Articulate Your Process: Clearly explain your methodology, research techniques, design iterations, and how data informed your decisions.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and how you handled challenges or disagreements.
• Showcase Systems Thinking: If applicable, explain how your work integrated with or contributed to a design system.

📝 Enhancement Note: Candidates should prepare to articulate their value not just as a designer, but as a strategic partner who understands business drivers and can deliver measurable commercial results through design. Emphasize data, CRO, and a systems-thinking approach.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Apply through the provided link on Journey's careers page.
• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features 2-3 strong case studies demonstrating your end-to-end design process, with a clear emphasis on e-commerce, CRO, and quantifiable commercial outcomes. Tailor your portfolio to highlight relevant UX/UI, prototyping, and data analysis skills.
• Optimize Your Resume: Highlight your 5+ years of experience in product design, specifically mentioning e-commerce, B2C, or transactional platforms. Use keywords from the job description such as "CRO," "A/B testing," "user research," "design systems," and "commercial outcomes." Quantify achievements where possible.
• Prepare Your Presentation: Practice walking through your selected portfolio case studies, focusing on clear articulation of the problem, your process, your role, the solution, and crucially, the measurable business impact. Be ready to explain your rationale and answer in-depth questions about your design decisions and collaboration style.
• Research Journey: Thoroughly research Journey, their services, their clients, and their company culture. Understand their mission and the importance of the "Book" platform to their business. Be prepared to discuss why you are a good cultural fit and how you can contribute to their entrepreneurial environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.