Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Heidi Health
Location: Sydney, New South Wales, Australia
Job Type: FULL_TIME
Category: Product Design / UX/UI
Date Posted: January 22, 2026
Experience Level: 5-10 Years
Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is pivotal in crafting exceptional, end-to-end user experiences for AI-powered healthcare products.
• You will bridge the gap between user needs, business objectives, and technical constraints to deliver intuitive and delightful SaaS solutions.
• This position involves hands-on design work, user research, and contributing to the strategic direction of the product.
• The Senior Product Designer will play a key role in maintaining and evolving the company's design system and ensuring accessibility standards are met.

📝 Enhancement Note: The 'Senior' title and the company's hyper-growth startup environment suggest a role requiring significant autonomy, strategic input, and the ability to mentor or guide more junior designers. The focus on AI and healthcare implies a need for understanding complex user workflows and sensitive data.

📈 Primary Responsibilities

• Design and deliver intuitive, user-centric UI/UX for complex SaaS products, translating user needs into innovative solutions.
• Conduct comprehensive user research, including usability testing and qualitative/quantitative data analysis, to inform design decisions and product strategy.
• Collaborate closely with cross-functional teams (Engineering, Product Management, Sales, etc.) to ensure alignment on product vision, requirements, and implementation.
• Develop high-fidelity mockups, interactive prototypes, and detailed design specifications for seamless handover to engineering teams.
• Perform thorough design QA to ensure pixel-perfect implementation and adherence to design standards.
• Contribute to and maintain Heidi Health’s design system, ensuring consistency, scalability, and adherence to accessibility best practices.
• Provide constructive feedback on design work from other team members and contribute to elevating the overall design quality.
• Advocate for user-centered design principles and accessibility across the organization, fostering a design-aware culture.
• Actively participate in product strategy discussions, leveraging design expertise to influence future product direction.

📝 Enhancement Note: Given the "Senior" title and startup environment, responsibilities likely extend beyond individual contribution to include influencing design strategy, potentially mentoring junior designers, and driving process improvements within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience are paramount. A degree in Design, HCI, Computer Science, or a related field is often beneficial.
Experience: Minimum of 4 years of experience designing complex SaaS products. Experience in healthcare or B2B products is a significant advantage. Demonstrated ability to work effectively in a hyper-growth startup environment, balancing rapid execution with methodical, research-driven approaches.

Required Skills:

• Strong Portfolio: Demonstrating exceptional product design skills, a user-centric approach, and experience with complex SaaS applications.
• Design Tools Proficiency: Expert-level skills in Figma; proficiency with the Adobe Suite.
• User Research & Testing: Proven experience conducting user research, usability testing, and synthesizing insights to drive design decisions.
• Design Systems: Proven experience working with, contributing to, and maintaining design systems, including design operations and governance.
• Prototyping: Ability to create high-fidelity interactive prototypes to effectively communicate design concepts.
• Accessibility: Deep understanding and practical application of accessibility standards (e.g., WCAG) in design.
• Collaboration & Communication: Excellent written and verbal communication skills, with the ability to articulate design rationale and influence cross-functional stakeholders.
• Technical Awareness: Understanding of front-end development technologies (HTML, CSS, React) is beneficial for effective collaboration with engineers.

Preferred Skills:

• Experience in the healthcare technology sector.
• Familiarity with product management tools such as Linear, Notion, and Intercom.
• Knowledge of product analytics tools like Posthog.
• Experience designing for hardware or wearable experiences.
• Understanding of Tailwind CSS.

📝 Enhancement Note: The requirement for "detailed knowledge of Figma" and "hyperspeed startup-phase execution, as well as methodical, research-driven approaches" indicates a need for a designer who can adapt quickly while maintaining high standards and leveraging data.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 in-depth case studies demonstrating end-to-end product design process for complex SaaS applications. Highlight problem definition, user research, ideation, design solutions, prototyping, user testing, and final implementation.
• Problem-Solving: Clearly articulate the user problems and business goals addressed in each project.
• Design Process: Detail your specific design process, including user research methodologies, ideation techniques, and iteration strategies.
• Visual Design & UX: Present high-fidelity mockups, interactive prototypes, and user flows that exemplify strong UX principles and aesthetic quality.
• Impact & Outcomes: Quantify the impact of your designs where possible (e.g., improved conversion rates, reduced user error, increased user satisfaction).
• Design System Contribution: If applicable, showcase examples of your contribution to or creation of design systems.

Process Documentation:

• Applicants are expected to be able to articulate their design process, including how they conduct user research, iterate on designs, and collaborate with engineering.
• The ability to discuss how you would contribute to and maintain a design system, ensuring its scalability and accessibility, is crucial.

📝 Enhancement Note: For a Senior role, the portfolio should not only showcase execution but also strategic thinking, problem-solving capabilities, and an understanding of design operations. The emphasis on "bridging the gap between user needs, business goals, and technical constraints" means case studies should reflect this balance.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Sydney, Australia, with 5-10 years of experience in a hyper-growth startup environment, the estimated annual salary range is AUD $150,000 - $200,000. This range accounts for the seniority, specialized skills (AI, healthcare SaaS), and the competitive market for design talent in Sydney. The exact salary will depend on the candidate's specific experience, qualifications, and performance during the interview process.

Benefits:

• Flexible Hybrid Working Environment: The company offers a hybrid model with 3 days required in the office, promoting work-life balance.
• Personal Development Budget: A generous annual budget of $500 for professional development, encouraging continuous learning and skill enhancement.
• Equity/Shares: Opportunity to become an owner through company shares, aligning individual success with company growth.
• Global Impact: Chance to contribute to a leading healthtech startup with a significant global reach.
• Fast-Tracked Career Growth: Potential for accelerated career progression within the startup environment for high performers.
• Diverse and Talented Team: Opportunity to learn from and collaborate with experienced engineers and creatives.
• Inclusive Culture: Commitment to creating an equitable, inclusive, and supportive work environment.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week. The hybrid work arrangement offers flexibility in how and where these hours are completed, with 3 days requiring presence in the Sydney office.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Senior Product Designers in major Australian cities like Sydney, considering the tech/startup sector, and the specialized nature of healthcare AI. The equity component is a significant factor in startup compensation, reflecting the high-growth potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech / AI / Software as a Service (SaaS). Heidi Health operates at the intersection of healthcare technology and artificial intelligence, aiming to revolutionize clinical workflows and patient care through innovative software solutions. Company Size: While not explicitly stated, the description of "hyper-growth startup" and partnerships with major health systems suggests a company that has moved beyond its early seed stage and is scaling rapidly, likely with 50-200 employees. Founded: Founded 18 months prior to the posting date (early 2025), indicating a relatively young but fast-moving company with significant traction and funding.

Team Structure:

• The design team is likely small but highly impactful, working closely with product managers and engineers.
• A "flat-structured work environment" implies minimal hierarchy, encouraging direct communication and collaboration across all levels.
• Cross-functional collaboration is central, with designers working alongside Engineering, Product, Sales, and potentially research teams.

Methodology:

• Data-Driven Design: Emphasis on user research, usability testing, and leveraging data (e.g., Posthog) to inform design decisions.
• Agile & Iterative: The "Move Fast, Stay Steady" value suggests an agile approach to development, balancing speed with reliability and user trust.
• User-Centricity: A core principle, ensuring that all design efforts are focused on meeting user needs and solving complex problems effectively.
• Design Systems Approach: Commitment to building and maintaining a robust design system for consistency, efficiency, and scalability.

Company Website: https://www.heidihealth.com/

📝 Enhancement Note: The company's mission to improve healthcare rhythm and humanize care through AI is a strong cultural driver. The "Build to Last," "Own Your Practice," "Move Fast, Stay Steady," and "Make Others Better" values provide a framework for how the team operates, emphasizing quality, accountability, agility, and mutual support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer. This implies a level of expertise beyond junior or mid-level designers. Senior designers are expected to handle complex projects autonomously, contribute to strategic decisions, mentor junior team members, and champion best practices within the design function. They are key contributors to the product's success and often act as thought leaders.

Reporting Structure: While the exact reporting line isn't specified, a Senior Product Designer typically reports to a Head of Design, Design Lead, or Head of Product. In a flat structure, they will also work very closely with Product Managers and Engineering Leads, often forming dedicated product squads.

Operations Impact: The Senior Product Designer's impact is directly tied to the usability, adoption, and effectiveness of Heidi Health's AI Care Partner. By creating intuitive and efficient user experiences, they enable clinicians to save time, reduce burnout, and improve patient care, directly contributing to the company's mission and business goals. Their work influences user satisfaction, product adoption rates, and ultimately, the company’s revenue and market position.

Growth Opportunities:

• Leadership Development: Opportunity to take on more significant design leadership responsibilities, potentially leading projects or mentoring junior designers.
• Skill Specialization: Deepen expertise in AI product design, healthcare technology, and complex SaaS applications.
• Strategic Influence: Play a more substantial role in product strategy and roadmap planning.
• Career Acceleration: As a fast-growing startup, there is potential for rapid advancement into Lead Designer or Head of Design roles for high performers.
• Industry Expertise: Become a recognized expert in designing for critical, high-stakes industries like healthcare.

📝 Enhancement Note: The "fast track your startup career" mention is a strong indicator of significant growth potential for individuals who can demonstrate impact and adaptability in this dynamic environment.

🌐 Work Environment

Office Type: The company operates a hybrid work model. While specific details about the office space aren't provided, it's implied to be a collaborative environment designed to foster teamwork and innovation. The requirement for 3 days in the office suggests a commitment to in-person collaboration.

Office Location(s): The role is based in Sydney, New South Wales, Australia. Specific office address details would typically be provided upon further inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team collaboration, brainstorming, and cross-functional meetings.
• Tools & Technology: Access to necessary design tools (Figma, Adobe Suite) and potentially other productivity software (Linear, Notion) is expected.
• Team Interaction: The 3-day in-office requirement facilitates direct interaction with colleagues, fostering stronger team cohesion and facilitating spontaneous problem-solving.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected, with the flexibility to manage hours within the hybrid model. This structure aims to balance focused individual work with essential team collaboration.

📝 Enhancement Note: The hybrid model with 3 days in the office is a common approach for startups aiming to balance flexibility with the benefits of in-person collaboration, team building, and knowledge sharing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest.
• Portfolio Review & Technical Interview: A deep dive into your portfolio with a focus on your design process, problem-solving skills, and experience with complex SaaS products. This may involve presenting specific case studies and discussing your contributions.
• Design Challenge/Exercise: You may be asked to complete a take-home design exercise or a whiteboarding session to assess your design thinking, problem-solving abilities, and approach to a specific challenge relevant to Heidi Health's products.
• Cross-Functional Interviews: Interviews with members of the Engineering, Product, or other relevant teams to evaluate collaboration skills and technical understanding.
• Final Interview: Likely with senior leadership to discuss strategic alignment, team fit, and overall potential.

Portfolio Review Tips:

• Curate Strategically: Select 2-4 projects that best showcase your skills relevant to healthcare AI SaaS, complexity, and end-to-end design.
• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges faced, the solutions you designed, and the impact achieved. Use visuals effectively.
• Highlight Process: Emphasize your user research, ideation, iteration, and collaboration methods. Show, don't just tell.
• Demonstrate Figma Mastery: Be prepared to discuss your Figma workflows, use of components, and how you manage design systems.
• Quantify Impact: Wherever possible, include metrics that demonstrate the success of your designs.
• Address Healthcare Nuances: If you have healthcare experience, highlight it. If not, explain how you would approach designing for a regulated and sensitive industry.

Challenge Preparation:

• Understand the Domain: Research Heidi Health’s mission, product, target users (clinicians), and the healthcare AI landscape.
• Focus on User Needs: Anticipate challenges that focus on improving clinician workflows, patient outcomes, or data management.
• Design Thinking: Be prepared to articulate your problem-solving approach, breaking down complex issues into manageable steps.
• Prototyping Skills: If a prototyping component is involved, be efficient and highlight key interactions.
• Communication: Clearly articulate your thought process, design rationale, and any assumptions you make.

📝 Enhancement Note: Given the "Senior" title and the nature of the product, expect the interview process to be rigorous, focusing on strategic thinking, problem-solving depth, and the ability to navigate complex technical and user challenges. The portfolio is critical for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect advanced usage, including component libraries and auto layout.
• Adobe Suite: Likely used for asset creation, image editing, or specific graphic design tasks (e.g., Photoshop, Illustrator).

Analytics & Reporting:

• Posthog (Preferred): Mentioned as a bonus, indicating a data-driven approach to product development and user behavior analysis. Experience with similar product analytics platforms (e.g., Mixpanel, Amplitude) is valuable.

CRM & Automation:

• Linear (Preferred): A modern project management tool favored by startups for tracking tasks, bugs, and product roadmaps.
• Notion (Preferred): Used for documentation, knowledge management, and collaborative note-taking.
• Intercom (Preferred): A customer communication platform, potentially used for user feedback collection, support, and in-app messaging.

Development Technologies (for awareness):

• HTML/CSS (Tailwind CSS - Bonus): Understanding front-end markup and styling, particularly modern CSS frameworks, is beneficial for designer-engineer collaboration.
• React (Bonus): Familiarity with this popular JavaScript library can aid in understanding UI implementation.

📝 Enhancement Note: The emphasis on Figma and the "bonus" mentions of Posthog, Linear, Notion, and Intercom highlight the company's adoption of modern, efficient tools for product development and team operations. Understanding these tools, or similar ones, is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Build to Last: Prioritizes creating safe, reliable, and trustworthy products, emphasizing quality and long-term thinking over short-term fixes. For designers, this means meticulous attention to detail and a commitment to robust, well-tested designs.
• Own Your Practice: Encourages individual accountability and initiative. Ideas are valued based on merit, fostering a culture where everyone takes responsibility for setting high standards and driving outcomes. Designers are expected to own their projects from conception to implementation.
• Move Fast, Stay Steady: Balances the need for rapid iteration and progress in a startup environment with the imperative of maintaining trust and reliability, especially crucial in healthcare. This translates to efficient workflows and considered decision-making.
• Make Others Better: Promotes a culture of constructive feedback, mentorship, and mutual support. Designers are encouraged to share knowledge, provide helpful critiques, and contribute to the growth of their colleagues and the team as a whole.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on seamless collaboration between Design, Engineering, and Product Management to ensure alignment and shared understanding.
• Open Feedback Loops: Regular opportunities for sharing work, receiving constructive criticism, and iterating based on feedback from peers and stakeholders.
• Knowledge Sharing: Encouragement to share insights from user research, design trends, and best practices across the team.
• Agile & Iterative: Working in sprints and cycles, with continuous improvement driven by feedback and data.

📝 Enhancement Note: The value "Own Your Practice" is particularly relevant for a Senior role, suggesting that designers are empowered to take initiative and drive projects forward with minimal oversight, while still being accountable for outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Tackling the intricate workflows and data requirements of healthcare AI, ensuring clarity and ease of use for clinicians.
• Balancing Speed and Quality: Navigating the demands of a fast-paced startup environment while maintaining high design standards and product reliability in a critical industry.
• AI Product Nuances: Designing user experiences for AI-driven features that are transparent, trustworthy, and effectively augment human capabilities.
• Global Reach & Localization: Considering the diverse needs and contexts of users across different countries (US, UK, Canada, Europe) and adapting designs accordingly.
• Evolving Design System: Contributing to a growing design system that needs to remain scalable, maintainable, and inclusive of new features and components.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in AI product design, user research for complex domains, and advanced Figma techniques.
• Industry Best Practices: Gain hands-on experience with cutting-edge healthtech solutions and contribute to shaping industry standards.
• Mentorship: Potential to mentor junior designers and develop leadership skills.
• Strategic Contribution: Influence product strategy and roadmap decisions, gaining exposure to business-side challenges.
• Networking: Engage with a diverse team of experienced professionals in a rapidly growing startup.

📝 Enhancement Note: The challenge of designing for AI in healthcare is significant. Candidates should be prepared to discuss how they would approach building trust, ensuring transparency, and managing user expectations around AI capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly complex user workflow. What was your process, and what was the outcome?" (Focus on problem-solving, simplification, and impact.)
• "How do you balance the need for rapid iteration in a startup with ensuring the reliability and safety of a product, especially in healthcare?" (Focus on agility, quality, and risk management.)
• "Walk us through your approach to designing for AI-driven features. How do you ensure user trust and transparency?" (Focus on AI ethics, user understanding, and design patterns for AI.)
• "How would you contribute to and evolve our design system to support rapid growth and diverse product features?" (Focus on design systems, scalability, and collaboration.)

Company & Culture Questions:

• "What interests you about Heidi Health's mission to improve healthcare through AI?" (Demonstrate alignment with company values and impact.)
• "How do you handle constructive feedback on your designs, especially from non-designers?" (Focus on collaboration, communication, and receptiveness to feedback.)
• "Describe your experience working in a flat-structured or agile team environment." (Highlight adaptability, proactivity, and teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.
• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to illustrate your points.
• Be Specific About Your Contributions: Clearly articulate what you did, especially in team projects.
• Quantify Results: Whenever possible, use metrics to demonstrate the success of your designs.
• Prepare for Deep Dives: Be ready to answer detailed questions about your decisions, research findings, and technical considerations.
• Connect to Heidi Health: If possible, subtly relate your past experiences or solutions to the challenges Heidi Health is solving.

📝 Enhancement Note: Be prepared to discuss your experience with Figma in detail, including how you manage components, variants, and auto layout. Also, be ready to talk about your understanding of HTML, CSS (especially Tailwind), and React, even if you're not a coder, to demonstrate your ability to collaborate effectively with engineers.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Ashby link.
• Curate Your Portfolio: Select 2-4 of your strongest SaaS product design case studies, emphasizing complexity, user-centricity, and measurable impact. Ensure your portfolio clearly details your design process and contributions.
• Tailor Your Resume: Highlight your experience with Figma, design systems, user research, and designing complex SaaS products. Quantify achievements where possible and ensure keywords like "Product Design," "User Experience," "SaaS," and "Healthcare" are present.
• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and how you would contribute to Heidi Health's mission and culture. Be ready to present your portfolio confidently.
• Research Heidi Health: Understand their product, mission, values, and the competitive landscape in healthtech AI. This will enable you to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.