Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: GoTo Group Location: Jakarta, Indonesia Job Type: Permanent Category: Product Design Operations Date Posted: August 26, 2025 Experience Level: 7+ Years (Mid-Senior to Senior) Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end product design lifecycle, from initial discovery and user research through to final delivery and iteration, with a strong emphasis on user-centricity and business objective alignment.
• Manage, mentor, and coach a team of product designers, fostering their professional growth, promoting inclusion, and ensuring team well-being within a collaborative environment.
• Drive cross-functional collaboration with Product Management, Engineering, and Research teams to define problem spaces, co-create innovative solutions, and deliver tangible value to millions of users.
• Champion the strategic implementation and consistent application of design systems across multiple platforms to ensure scalable, coherent, and high-quality user experiences.
• Utilize user insights, data analytics, and usability testing to inform design decisions, optimize user satisfaction, and enhance accessibility across all product touchpoints.

📝 Enhancement Note: The role of Senior Product Designer at GoTo Group, particularly within the Gojek ecosystem, implies a significant operational responsibility in not just creating user interfaces but also in optimizing the design process, managing design resources (the team), and ensuring the scalability and consistency of design output across a vast digital ecosystem. This involves elements of design operations, process improvement, and team leadership that are critical for success in a high-growth environment.

📈 Primary Responsibilities

• Guide the complete design process for a designated product area, ensuring exceptional UX and UI standards from concept to launch and ongoing optimization.
• Provide leadership, mentorship, and coaching to a dedicated team of product designers, focusing on their skill development, career progression, and overall team health.
• Actively partner with Product Managers, Engineers, and Researchers to collaboratively define product strategy, identify user needs, and develop effective design solutions.
• Champion and enforce the adherence to established design systems, ensuring consistency, scalability, and efficiency in design execution across all digital products.
• Leverage qualitative and quantitative data, including user research findings and performance metrics, to drive informed design decisions and continuously improve product usability and user satisfaction.
• Establish and maintain a high bar for design quality, providing constructive feedback to team members and ensuring meticulous attention to detail in all design outputs.
• Contribute to the refinement and improvement of design team processes, workflows, and rituals to enhance operational efficiency and effectiveness in a dynamic environment.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and team leadership, common in senior operations roles. The emphasis on "end-to-end design process," "leading/coaching a team," and "improving design processes" suggests a need for strong operational management skills in addition to core design expertise. This role is expected to contribute to the operational efficiency of the design function.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 7 years of professional experience in product design, with a proven track record of delivering impactful user experiences.
• Demonstrated success in mentoring, coaching, or managing a team of designers, with a focus on fostering growth, inclusion, and team well-being.
• Experience in translating complex user needs and business requirements into intuitive and elegant design solutions.
• Proven ability to collaborate effectively with cross-functional teams, including Product Management, Engineering, and Research, in fast-paced and often ambiguous environments.
• Experience working with and contributing to design systems, understanding their importance for scalability and consistency.
• Proven ability to leverage user research, data analysis, and usability testing to inform design decisions.
• Comfort and adaptability in high-growth, rapidly evolving environments, with the ability to prioritize tasks and adjust strategies as needed.
• Strong command of visual design principles, interaction design, and user-centered design methodologies.

Required Skills:

• Product Design: Comprehensive understanding and application of the full product design lifecycle.
• User Experience (UX) Design: Expertise in user research, information architecture, wireframing, prototyping, and usability testing.
• User Interface (UI) Design: Strong visual design skills, including layout, typography, color theory, and interaction patterns.
• Mentoring & Coaching: Proven ability to guide, develop, and support junior and mid-level designers.
• Cross-Functional Collaboration: Skill in working effectively with Product, Engineering, and Research stakeholders.
• Design Systems: Experience in utilizing, contributing to, and advocating for design systems.
• User Insights & Data Analysis: Proficiency in gathering and interpreting user feedback and data to inform design decisions.
• Communication & Storytelling: Excellent verbal and written communication skills, with the ability to articulate design rationale and strategic thinking.

Preferred Skills:

• Accessibility Design: Knowledge of WCAG guidelines and best practices for inclusive design.
• Prototyping Tools: Advanced proficiency in tools like Figma, Sketch, Adobe XD, or similar.
• Agile Methodologies: Experience working within Agile/Scrum development frameworks.
• Visual Design Strength: A portfolio demonstrating exceptional visual aesthetic and execution.
• Problem Solving: Ability to tackle complex problems with creative and effective solutions.
• Team Well-being: Understanding of principles that contribute to a positive and supportive team environment.

📝 Enhancement Note: The requirement for 7 years of experience signifies a role that expects not only strong design craft but also leadership and potentially operational oversight of design processes and team output. The emphasis on mentoring, coaching, and improving design processes points to a need for candidates who can manage and optimize the "design operations" aspect of their role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, detailing your role, process, and impact.
• Demonstrate a deep understanding of user needs, market context, and business objectives within your case studies.
• Highlight your experience with design systems, including examples of how you've utilized or contributed to them to ensure consistency and scalability.
• Include projects that clearly articulate problem definition, ideation, prototyping, user testing, and final execution.
• Showcase your ability to drive measurable outcomes through design, with clear metrics and results presented.

Process Documentation:

• Provide examples of how you document and communicate your design process, including user research findings, design decisions, and iteration rationale.
• Illustrate your approach to collaborating with cross-functional teams, detailing how you integrate feedback and manage stakeholder expectations.
• Showcase instances where you have contributed to improving design team workflows, processes, or tooling to enhance efficiency and output quality.

📝 Enhancement Note: For a Senior Product Designer role, particularly one involving team leadership, the portfolio should not just showcase design output but also the candidate's ability to manage the design process effectively, collaborate operationally with other functions, and potentially contribute to the operational efficiency of the design team itself. This includes demonstrating how they structure their work and communicate their approach.

💵 Compensation & Benefits

Salary Range:

• Given the seniority of the role (7+ years experience), the location (Jakarta, Indonesia), and the company's standing as GoTo Group (a major tech player), the estimated annual salary range is IDR 450,000,000 - IDR 750,000,000. This range is based on market data for Senior Product Designers in major tech companies in Indonesia, factoring in the responsibilities of leadership and operational oversight.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employees and dependents.
• Competitive leave policies, including annual leave, sick leave, and other statutory leaves.
• Opportunities for professional development, including training, workshops, conferences, and access to learning resources.
• Employee stock options or performance-based bonuses, reflecting the company's growth and individual contributions.
• Flexible working arrangements and support for work-life balance.
• Access to Gojek's extensive ecosystem of services and discounts.
• Retirement savings plan contributions.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, common in the tech industry. While the role is on-site, there may be flexibility to manage work schedules to accommodate project needs and team collaboration, within operational requirements.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for senior-level design roles in a major tech company operating in Jakarta. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits listed are typical for established tech companies aiming to attract and retain talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Digital Ecosystem, On-demand Services, Financial Services) Company Size: Large (GoTo Group is a significant entity, employing thousands of people across its various business units like Gojek and GoTo Financial). Founded: Gojek was founded in 2015, and GoTo Group was formed through the merger of Gojek and Tokopedia. This history indicates a culture that has evolved from a startup mentality to a large, established tech organization, likely balancing agility with structured processes.

Team Structure:

• The Gojek Design Team comprises around 100 designers across multiple countries, indicating a substantial and specialized design function.
• This Senior Product Designer will likely report into a Design Lead or Head of Design, managing a pod or team of 3-5 designers focused on a specific product area.
• Close collaboration is expected with Product Managers, Engineering Leads, Researchers, and Marketing teams, requiring strong communication and alignment across different functional groups.

Methodology:

• The design team emphasizes a user-first mindset, creativity, delight, and collaboration, suggesting an agile approach to design.
• Processes likely involve iterative design cycles, frequent feedback loops, and a strong reliance on user insights and data to validate solutions.
• The mention of "scaling design systems" and "improving design processes" points to a focus on efficiency, standardization, and operational excellence within the design function.

Company Website: https://www.gotocompany.com/ and https://www.gojek.com/

📝 Enhancement Note: GoTo Group's scale and mission to "Empower Progress" suggest a dynamic and impactful work environment. The design team's size and history of growth indicate an organization that values design expertise and invests in its design function to drive product innovation and user experience excellence, which are critical operational components.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Senior level within the Product Design discipline. It involves not only individual design contribution but also leadership, mentorship, and the potential for oversight of design operations and processes for a specific product area. This is a critical step for designers looking to move into management or specialized leadership roles.

Reporting Structure: Typically, a Senior Product Designer in this context would report to a Design Manager, Lead Designer, or Head of Product Design. They would, in turn, lead and mentor a team of Product Designers, potentially including junior or mid-level designers.

Operations Impact: The Senior Product Designer's impact extends beyond aesthetic quality. They are responsible for the operational efficiency of the design process within their product area, ensuring that design efforts align with business goals, user needs, and technical feasibility. Their leadership influences the quality, consistency, and scalability of design output, directly affecting user acquisition, retention, and overall product success. They contribute to the operational health of the product development lifecycle.

Growth Opportunities:

• Leadership Track: Progression to Design Lead, Group Lead, or Head of Design roles, managing larger teams and broader product portfolios.
• Specialization: Deepening expertise in specific areas like UX research leadership, design systems architecture, or product strategy.
• Cross-functional Mobility: Opportunities to move into Product Management or other strategic roles within the company, leveraging their deep understanding of user needs and product development.
• Skill Development: Continuous learning through internal workshops, external training, conferences, and hands-on project experience in a complex, fast-paced environment.

📝 Enhancement Note: The role offers a clear path for career progression within the design function, with opportunities to grow into leadership positions that involve managing design operations and strategy. The emphasis on mentorship and process improvement suggests a deliberate investment in developing future leaders within the design team.

🌐 Work Environment

Office Type: On-site. Gojek, as part of GoTo Group, likely operates professional, modern office spaces designed to foster collaboration and productivity. Office Location(s): Jakarta, Indonesia. This implies working within a major urban hub with access to extensive public transportation networks and amenities.

Workspace Context:

• The workspace is expected to be collaborative, with open-plan areas, meeting rooms, and potentially dedicated quiet zones to support different work styles.
• Access to cutting-edge design tools, software, and hardware is standard for such roles in leading tech companies.
• Opportunities for regular interaction with the broader design team, cross-functional partners, and other GoTo Group employees will be abundant, fostering a dynamic and engaging work environment.

Work Schedule:

• The role is full-time and on-site, adhering to typical business hours. However, the fast-paced nature of tech companies like GoTo Group often means that flexibility in working hours might be available to accommodate project deadlines or personal needs, provided operational requirements and team collaboration are maintained.

📝 Enhancement Note: The on-site requirement in Jakarta suggests an environment that values in-person collaboration and team cohesion, which can be beneficial for complex design operations and problem-solving. The company's investment in its office spaces and technology will support efficient workflow and creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Design Challenge: A more in-depth session where the candidate presents their portfolio, discusses their design process, and potentially tackles a design problem relevant to Gojek's products. This stage heavily evaluates design craft, strategic thinking, and problem-solving skills.
• Cross-functional Interviews: Meetings with Product Managers, Engineering Leads, and potentially other designers to assess collaboration, communication, and technical understanding.
• Hiring Manager/Team Lead Interview: A final discussion focused on leadership capabilities, team management approach, and alignment with the team's culture and operational goals.

Portfolio Review Tips:

• Curate Select Projects: Choose 3-4 of your strongest projects that best showcase your end-to-end design process, leadership, and impact.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (including research, ideation, iteration), your design decisions, and the measurable outcomes.
• Highlight Leadership: If you've managed or mentored designers, explicitly detail your approach, challenges, and successes in these areas.
• Showcase Design Systems: If you have experience with design systems, demonstrate how you've used them, contributed to them, or advocated for their adoption.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs and the impact of your leadership.
• Be Prepared for Questions: Anticipate questions about your process, your decision-making, how you handle feedback, and how you manage team dynamics.

Challenge Preparation:

• Understand the Business: Research Gojek's products, target audience, and its position in the Southeast Asian market.
• Practice Problem-Solving: Think about common design challenges in the ride-hailing, food delivery, or fintech spaces.
• Design System Thinking: Be ready to discuss how you would approach designing for scale and consistency.
• Communication: Practice articulating your thoughts clearly and concisely, as if presenting to stakeholders.

📝 Enhancement Note: The interview process is designed to evaluate not just design skills but also leadership, operational thinking, and the ability to thrive in a collaborative, fast-paced environment. A strong portfolio that demonstrates process management and team impact is crucial for this senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe XD.
• User Research & Testing: UserTesting.com, Lookback, Maze, or similar platforms for remote user research and usability testing.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.
• Design Systems: Figma Libraries, Storybook, or custom-built design system platforms.

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude, or internal analytics tools for tracking user behavior and product performance.
• Data Visualization: Tableau, Looker, or similar tools for creating dashboards and reports to communicate insights.

CRM & Automation:

• While not directly a CRM role, understanding how design integrates with user data managed in CRMs (like Salesforce) or marketing automation platforms could be beneficial.
• Integration Tools: Familiarity with how design handoffs integrate with engineering workflows and CI/CD pipelines.

📝 Enhancement Note: Proficiency in industry-standard design tools is expected. The role also requires an understanding of how design integrates with product analytics and project management tools, underscoring the operational aspects of design delivery and process management.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, driving all design decisions with the user in mind.
• Collaboration: A strong belief in working together across disciplines (Product, Engineering, Research) to achieve shared goals.
• Impact-Driven: Focus on creating tangible value and positive outcomes for users and the business through thoughtful design.
• Continuous Improvement: A dedication to refining processes, learning new skills, and constantly seeking ways to enhance design quality and team efficiency.
• Inclusion & Growth: Commitment to fostering a supportive environment where all team members feel valued, respected, and have opportunities to grow their careers.

Collaboration Style:

• Partnership: Working as equal partners with Product and Engineering to co-create solutions, rather than operating in a silo.
• Feedback-Oriented: A culture of giving and receiving constructive feedback openly and respectfully, essential for design iteration and team development.
• Transparent Communication: Open sharing of design rationale, research findings, and project progress to ensure alignment and buy-in from stakeholders.
• Agile & Iterative: Embracing flexibility and adapting to changing requirements or new insights through rapid prototyping and testing cycles.

📝 Enhancement Note: The team culture emphasizes collaboration and continuous improvement, which are key operational tenets. A Senior Product Designer is expected to embody these values and actively contribute to shaping a positive and productive team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent tension between creating ideal user experiences and meeting business objectives, often requiring strong negotiation and prioritization skills.
• Scaling Design in a Large Ecosystem: Ensuring design consistency, quality, and efficiency across a wide range of products within the GoTo Group ecosystem.
• Managing Ambiguity: Operating effectively in a fast-paced, evolving tech environment where priorities can shift, requiring adaptability and resilience.
• Mentoring Diverse Talent: Effectively guiding and supporting designers with varying levels of experience, skill sets, and career aspirations.
• Process Optimization: Identifying inefficiencies in current design workflows and implementing improvements to boost productivity and output quality.

Learning & Development Opportunities:

• Leadership Training: Formal and informal training programs focused on management, mentorship, and team leadership.
• Industry Best Practices: Exposure to cutting-edge design trends, methodologies, and tools through internal knowledge sharing and external resources.
• Cross-Disciplinary Learning: Opportunities to learn from Product Managers, Engineers, Researchers, and Data Scientists, broadening understanding of the product development lifecycle.
• Strategic Impact: Contributing to high-level product strategy discussions and influencing the direction of major product initiatives.

📝 Enhancement Note: The challenges presented are typical for senior roles in growing tech companies, offering significant opportunities for professional development and skill enhancement, particularly in areas of leadership and operational management within design.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you led a design team through a complex product development cycle. What were the key challenges, and how did you ensure the team delivered high-quality work on time?"
  • Preparation: Focus on a specific project, detail your leadership approach, how you managed tasks and timelines, and specific examples of problem-solving. Highlight your role in ensuring process adherence and quality control.
• "How do you balance advocating for user needs with the constraints of business goals and technical feasibility? Can you share an example where you had to make a difficult trade-off?"
  • Preparation: Prepare a case study that demonstrates your ability to gather user insights, understand business objectives, and make data-informed decisions. Explain your negotiation and communication skills in aligning stakeholders.
• "Describe your experience with design systems. How have you contributed to or leveraged them to improve design consistency and development efficiency?"
  • Preparation: Be ready to discuss the principles of design systems, your specific contributions (e.g., creating components, documenting guidelines), and the impact on workflow efficiency and product consistency.
• "How do you approach mentoring and developing junior designers? What is your philosophy on fostering a positive and inclusive team environment?"
  • Preparation: Share specific examples of mentorship, constructive feedback, and strategies you employ to support team growth and well-being.
• "Walk me through a project where you had to significantly improve a design process or workflow. What was the problem, what changes did you implement, and what was the outcome?"
  • Preparation: This directly addresses the operational aspect. Detail the "before" and "after" of the process, the metrics you used to measure improvement, and the impact on team efficiency or output quality.

Company & Culture Questions:

• "What interests you most about Gojek and its mission to empower progress in Southeast Asia?"
  • Preparation: Research Gojek's impact, its various services, and its position in the market. Connect your personal values and career aspirations to the company's mission.
• "How do you see your role contributing to the Gojek Design Team's culture of creativity, inclusion, and craft quality?"
  • Preparation: Reflect on the team's stated values and how your past experiences and working style align with them.

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your career and design philosophy. Then, dive into 2-3 selected projects, dedicating adequate time to each.
• Narrative: For each project, clearly state the problem, your role, the process, key decisions, challenges, solutions, and outcomes (quantified where possible).
• Emphasis on Leadership: Clearly delineate your individual contributions versus team efforts, and specifically highlight any leadership or mentorship aspects.
• Design Systems: If applicable, dedicate a segment to your experience with design systems, showcasing their implementation or contribution.
• Interaction: Be prepared for interactive discussion, allowing interviewers to ask clarifying questions throughout your presentation.
• Conciseness: Aim for clarity and impact, respecting the allocated time for each project and the overall presentation.

Challenge Preparation:

• Design Thinking: Approach any design challenge systematically, starting with understanding the problem, defining the user, ideating solutions, prototyping, and considering testing/validation.
• Process Focus: If a process-related challenge is given, think about efficiency, scalability, and user experience within that process.
• Communication: Clearly articulate your thought process, assumptions, and rationale behind your decisions.

📝 Enhancement Note: The interview process heavily emphasizes the candidate's ability to lead, manage processes, and collaborate effectively, in addition to their core design skills. Preparing case studies that highlight these aspects will be critical for success.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the official GoTo Group careers portal or the provided Lever link.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your end-to-end design process, leadership, mentorship experience, and contributions to design systems. Select case studies that best reflect the skills and responsibilities outlined in this job description.
• Resume Optimization: Ensure your resume clearly articulates your 7+ years of experience, explicitly mentioning leadership, mentorship, and process improvement achievements. Use keywords from the job description such as "Product Design," "UX/UI," "Design Systems," "Mentoring," and "Cross-Functional Collaboration."
• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, quantifying impact, and articulating your design rationale and leadership approach. Prepare specific examples for behavioral questions related to teamwork, problem-solving, and process management.
• Company Research: Thoroughly research GoTo Group, Gojek, and their mission. Understand their product ecosystem and recent developments to demonstrate genuine interest and prepare for culture-fit discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.