Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Gameplan

Location: Uppsala, Sweden

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: April 09, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design initiatives, encompassing problem framing, user research, and the delivery of intuitive user experiences.

• Collaborate closely with product management and engineering teams to translate complex ideas into clear, actionable design solutions and prototypes.

• Maintain and evolve the company's design system, ensuring consistency and scalability across the product.

• Leverage product analytics and data insights to inform design decisions, evaluate user engagement, and optimize existing features.

• Champion user-centered design principles and advocate for user needs throughout the entire product development lifecycle.

📝 Enhancement Note: While the role is explicitly "Senior Product Designer," its emphasis on collaboration with product and engineering, use of data analytics, and driving product direction aligns closely with GTM Operations functions that bridge product development and market readiness. The role requires strategic thinking to identify areas for product focus, indicating an operational perspective on product strategy.

📈 Primary Responsibilities

• Lead the design process from initial concept and problem definition through to final product delivery, ensuring a cohesive and user-centric approach.

• Develop high-fidelity wireframes, interactive prototypes, and detailed design specifications for new features and platform enhancements.

• Conduct user research, usability testing, and gather feedback to validate design decisions and identify areas for improvement.

• Partner with engineering teams to ensure accurate implementation of designs and provide ongoing support throughout the development cycle.

• Contribute to the strategic direction of the product by identifying user needs, market opportunities, and areas for innovation.

• Utilize product analytics tools to track user behavior, measure the impact of design changes, and iterate on solutions.

• Present design concepts, user flows, and rationale to cross-functional stakeholders, fostering alignment and buy-in.

• Maintain and contribute to the growth of the design system, ensuring components are well-documented, reusable, and accessible.

📝 Enhancement Note: The responsibility to "Help identify where we should direct our focus" implies a strategic input into product roadmap prioritization, which is a key GTM Operations function. This moves beyond pure design execution to strategic planning and resource allocation from a product perspective.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in product design, with a proven track record of shipping successful digital products.

Required Skills:

• Product Design Expertise: Proven ability to manage the entire design lifecycle from discovery to delivery.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and high-fidelity design.

• Interaction & UX Design: Deep understanding of user interaction principles, UX best practices, and information architecture.

• Design Systems: Experience building, maintaining, and scaling design systems for consistency and efficiency.

• Visual Design Acumen: A strong aesthetic sense and attention to detail in visual design elements.

• Problem Framing & Discovery: Ability to define problems, conduct user research, and translate insights into design solutions.

• Cross-functional Collaboration: Demonstrated ability to work effectively with product managers, engineers, and other stakeholders.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale clearly.

• Portfolio: A strong portfolio showcasing product thinking, problem-solving, and shipped work across various platforms.

Preferred Skills:

• EdTech Experience: Prior experience designing for educational technology platforms or learning management systems.

• Product Analytics: Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) for data-informed design.

• Agile Methodologies: Experience working in fast-paced, agile development environments.

• Data-Driven Design: Ability to use data and user feedback to drive design iterations and improvements.

• User Research: Experience conducting qualitative and quantitative user research.

• Prototyping Tools: Proficiency with additional prototyping or animation tools.

📝 Enhancement Note: The requirement for "Several years of experience" and the emphasis on owning design end-to-end and driving strategy suggest a Senior to Lead Product Designer level, aligning with the 5-10 year experience range. The mention of "EdTech or another platform product with complex user needs" indicates a preference for experience in specialized, potentially B2B or enterprise software environments, which often have more complex operational considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 3-5 comprehensive case studies detailing your process from problem identification through to shipped solution, highlighting your role and contributions.

• Problem-Solving Focus: Clearly articulate the user or business problem you addressed in each project, demonstrating your strategic thinking and analytical approach.

• Design Process Documentation: Illustrate your design process, including user research, ideation, wireframing, prototyping, and user testing methodologies.

• Visual & Interaction Design Examples: Present high-fidelity mockups, interactive prototypes, and examples of refined UI elements and user flows.

• Impact & Metrics: Quantify the impact of your designs where possible, using data, analytics, or user feedback to demonstrate success and ROI.

• Design System Contributions: If applicable, showcase examples of your involvement with design systems, including component design, documentation, or contributions to system growth.

Process Documentation:

• Workflow Design: Demonstrate understanding of designing efficient and intuitive user workflows.

• System Integration: Show awareness of how design integrates with engineering processes and development lifecycles.

• Iterative Improvement: Provide examples of how you've used data and feedback to iterate and improve existing product features.

📝 Enhancement Note: The expectation of a portfolio with "solid product thinking and shipped work" and the emphasis on "owning design work end to end, from problem framing and discovery to shipped solutions" strongly suggest that candidates will be asked to present detailed case studies. These should clearly outline the problem, their process, their specific contributions, and the outcomes, often including metrics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer role in Uppsala, Sweden, with 5-10 years of experience, we estimate a competitive annual salary range of SEK 600,000 - 850,000 (approximately $57,000 - $81,000 USD, subject to exchange rates). This range accounts for the hybrid work model, required language fluency, and the specialized nature of EdTech.

Benefits:

• Hybrid Work Model: Flexibility to work 2-5 days a week from our central Uppsala office.

• Professional Development: Opportunities for continued learning, training, and attending relevant industry conferences.

• Impactful Product: Work on a mission-driven product that directly impacts student learning and career preparation.

• Collaborative Culture: Be part of a supportive team that values open feedback, ownership, and innovation.

• Competitive Health & Wellness: Comprehensive health benefits package, including medical, dental, and vision coverage.

• Pension Contributions: Generous employer contributions to your pension plan.

• Stock Options: Potential for equity participation, aligning your success with the company's growth.

• Generous Paid Time Off: Ample vacation days and public holidays.

Working Hours: Standard full-time working hours, typically 40 hours per week, with flexibility to accommodate hybrid work arrangements and project needs.

📝 Enhancement Note: Salary estimations for Sweden are based on publicly available data from sources like Glassdoor, LinkedIn Salary, and local recruitment agencies specializing in tech roles. The range is adjusted for the Senior level, specific location (Uppsala, which may command slightly different rates than Stockholm), and the hybrid work arrangement. Benefits are inferred from typical offerings for tech companies in Sweden and the emphasis on professional growth and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech) / Software Development. Gameplan operates within the growing EdTech sector, specifically focusing on developing a Learning Management System (LMS) that leverages gamification and student interest in gaming to prepare them for technology careers. This niche positions Gameplan at the intersection of education, technology, and future workforce development.

Company Size: Gameplan is likely a growing startup or mid-sized company, indicated by the need for a Senior Product Designer to "help shape the next chapter" and "raise the bar." This size implies a dynamic environment where individuals can have significant influence and ownership.

Founded: While the exact founding date isn't provided, the company's focus on a specific market (American schools) and its current stage of hiring a Senior Product Designer suggests it's established enough to have a core product and is looking to scale and enhance its offerings.

Team Structure:

• Product & Engineering Focus: The role emphasizes close collaboration with "developers and product leaders," suggesting a strong, integrated Product and Engineering team structure.

• Design's Influence: The description notes that "design has room to influence product direction," indicating that the design function is integrated into the strategic product development process, not just an execution arm.

• Cross-functional Collaboration: The Senior Product Designer will likely work with Product Managers, Engineers, and potentially Marketing or Sales teams to ensure the product meets user needs and market demands.

Methodology:

• Agile Development: The mention of a "fast-moving environment where priorities evolve" and working "closely with developers from start to finish" suggests an agile or iterative development methodology.

• Data-Informed Design: The explicit use of "data and product analytics to evaluate outcomes and improve what we ship" points to a data-driven approach to product development and design.

• User-Centric Design: The core mission of preparing students for tech careers and the emphasis on "thoughtful, usable experiences" underscores a commitment to user-centered design principles.

Company Website: https://careers.gameplan.com

📝 Enhancement Note: The company's mission to prepare students for tech careers using gaming interests is a unique differentiator in the EdTech space. This suggests a culture that values innovation, engagement, and forward-thinking solutions. The hybrid work model and language requirements (Swedish and English) are specific operational considerations for candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer. This level signifies a high degree of autonomy, ownership, and strategic contribution. A Senior Product Designer is expected to not only execute design tasks but also to influence product strategy, mentor junior designers (if applicable), and drive best practices within the design function and across product development. Their work directly impacts user acquisition, engagement, and retention, which are critical for GTM success.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a Product Manager. They will work closely with a team of engineers and product managers, forming a core product development pod. The emphasis on "owning design work end to end" suggests a flat reporting structure where direct collaboration and influence are key.

Operations Impact: The Senior Product Designer's impact is significant in bridging the gap between user needs and product functionality. By creating intuitive and engaging experiences, they directly contribute to:

• User Acquisition & Conversion: A well-designed product is crucial for attracting new users and converting them into active participants.

• User Engagement & Retention: Thoughtful UX and UI design fosters user loyalty and encourages continued use of the platform.

• Product Market Fit: By translating user needs and expert insights into tangible product features, the designer helps ensure the product resonates with its target market.

• Scalability: A well-maintained design system ensures the product can scale efficiently as new features are added and user bases grow.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and shaping the overall design vision.

• Product Strategy: Deeper involvement in product roadmap planning, strategy sessions, and market analysis.

• Specialization: Opportunity to become an expert in EdTech product design, focusing on pedagogical approaches and learning engagement.

• Cross-functional Expertise: Broaden skills by collaborating across different departments, understanding GTM strategies, and contributing to broader business objectives.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of the design practice within Gameplan.

📝 Enhancement Note: The role's emphasis on "owning design work end to end" and "help identify where we should direct our focus" points to significant career growth potential beyond individual contribution, into strategic product ownership and leadership within the company.

🌐 Work Environment

Office Type: The company offers a Hybrid work environment. This means employees are expected to be present in the office for a portion of the week (2-5 days) while also having the flexibility to work remotely. This model aims to balance the benefits of in-person collaboration and team cohesion with the advantages of remote flexibility.

Office Location(s): The office is located in central Uppsala, Sweden, at Smedsgränd 3, 753 20 Uppsala. This location suggests accessibility to public transport and proximity to other businesses and amenities in the city center.

Workspace Context:

• Collaborative Spaces: The central office location likely provides access to collaborative workspaces, meeting rooms, and informal areas conducive to brainstorming and team discussions.

• Technology & Tools: Employees will have access to the necessary hardware, software, and network infrastructure to support their work, including the company's standard design and development tools (e.g., Figma, analytics platforms).

• Team Interaction: The hybrid model encourages deliberate interaction, with designated office days likely focused on team meetings, design critiques, workshops, and building team camaraderie.

Work Schedule: The standard work schedule is 40 hours per week, typical for a full-time role. The hybrid arrangement provides flexibility on where work is performed, but the core working hours are expected to be maintained, with emphasis on availability