Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Flipdish

Location: Dublin, Ireland (Hybrid)

Job Type: Full-time

Category: Product Design / GTM Operations Alignment

Date Posted: 2026-02-10

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping and delivering high-quality product experiences for Flipdish's technology solutions aimed at independent restaurant and takeaway owners.

• The Senior Product Designer will drive end-to-end design ownership, from initial research and discovery through to high-fidelity design and product release, ensuring user-centricity and business alignment.

• Collaboration is key, with a strong emphasis on partnering closely with Product Managers and Engineering teams to translate complex requirements into intuitive and effective user experiences.

• A significant aspect of the role involves contributing to, and actively evolving, Flipdish's design system and patterns, ensuring consistency and scalability across the product suite.

• The position requires a proactive and ownership-driven individual who can navigate ambiguity and thrive in a fast-moving startup environment, ultimately raising the design bar for the entire team.

📝 Enhancement Note: While the primary focus is Product Design, the emphasis on collaboration with Product Management and Engineering, translating complex requirements, and ensuring business alignment suggests a strong connection to GTM (Go-to-Market) readiness. The role's impact on user experience directly influences customer adoption and retention, making it indirectly crucial for revenue operations and sales enablement. The company's focus on restaurant technology and supporting independent owners indicates a need for designers who understand business objectives and operational workflows within that specific industry.

📈 Primary Responsibilities

• End-to-End Design Ownership: Lead the entire design process for designated product areas, encompassing user research, problem definition, ideation, wireframing, prototyping, high-fidelity visual design, and collaboration through to final release.

• Cross-Functional Collaboration: Forge strong partnerships with Product Managers to understand market needs and business objectives, and work intimately with Engineers to ensure feasible and high-quality implementation of design solutions.

• User Experience Transformation: Translate intricate business requirements and complex user needs into simple, intuitive, and visually appealing user interfaces and workflows that enhance the operational efficiency for restaurant owners.

• Design System Evolution: Actively contribute to the development, maintenance, and adoption of Flipdish's design system, ensuring consistency in UI elements, patterns, and brand identity across all product touchpoints.

• Design Quality Advocacy: Champion design excellence by providing and soliciting constructive feedback within the design team and across product development, fostering a culture of continuous improvement and raising the overall quality of design output.

• Problem Solving & Ownership: Proactively identify design challenges and opportunities, take ownership of solutions, and drive them to completion in a dynamic environment, demonstrating a strong bias for action.

📝 Enhancement Note: The responsibilities highlight a need for designers who can not only create aesthetically pleasing interfaces but also deeply understand the business context and operational realities of restaurant owners. The "end-to-end design" responsibility implies a need for strong project management skills within the design process and the ability to manage multiple design initiatives concurrently.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, HCI, Computer Science, or a related field is often beneficial for understanding technical constraints and user psychology.

Experience: A minimum of 5-10 years of hands-on experience designing digital products, with a proven track record in a technology or product-led company environment.

Required Skills:

• Product Design Expertise: Demonstrated ability to manage the full product design lifecycle, from discovery to delivery.

• UX Thinking & Strategy: Strong understanding of user-centered design principles, user research methodologies, information architecture, and interaction design.

• Visual Craftsmanship: High-fidelity design skills with a keen eye for visual aesthetics, typography, color theory, and layout.

• Portfolio of Shipped Work: A compelling portfolio that showcases successful product launches, UX problem-solving, and visual design execution, ideally with examples relevant to B2B or SaaS products.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and persuasively to diverse stakeholders.

• Proactive & Ownership Mindset: A self-starter who takes initiative, embraces responsibility, and drives projects forward with minimal supervision.

• Adaptability: Comfortable working within ambiguous situations and fast-paced, evolving environments typical of a growing startup.

Preferred Skills:

• Experience with design systems, including contribution and maintenance.

• Familiarity with agile development methodologies (Scrum, Kanban).

• Experience designing for SaaS platforms or B2B applications, particularly within the hospitality or food tech sector.

• Proficiency in user research techniques such as usability testing, user interviews, and surveys.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

📝 Enhancement Note: The 5-10 year experience level suggests this role is expected to be a senior individual contributor, capable of mentoring junior designers and influencing product strategy. The emphasis on a "strong portfolio demonstrating UX thinking, visual craft, and shipped work" is critical for this level, implying a need for demonstrable impact and problem-solving capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UX Process: Showcase a clear and repeatable design process, including problem definition, user research, ideation, wireframing, prototyping, and user testing.

• Impactful Case Studies: Present detailed case studies of 2-3 significant product design projects that highlight complex challenges, your strategic approach, design solutions, and quantifiable outcomes or user impact.

• Visual Design Excellence: Include high-fidelity mockups and prototypes that exemplify strong visual design principles, attention to detail, and a cohesive user interface.

• Shipped Product Examples: Prioritize examples of designs that have been successfully launched and are in production, demonstrating your ability to deliver tangible results.

• Collaboration & Iteration: Illustrate how you collaborate with cross-functional teams (Product, Engineering) and how you incorporate feedback into iterative design improvements.

Process Documentation:

• Workflow Design: Examples of how you've mapped out user flows and system interactions to optimize user journeys.

• System Integration: If applicable, showcase how your designs consider integration points with other systems or data sources.

• Design System Contributions: Evidence of involvement in creating or maintaining design systems, component libraries, or style guides.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond just pretty screens; it must articulate strategic thinking, problem-solving skills, and the ability to drive product outcomes through design. This includes demonstrating an understanding of business goals and how design contributes to them.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Dublin, Ireland, with 5-10 years of experience, a competitive salary range would typically fall between €60,000 - €85,000 per annum. This figure can vary based on specific skills, the company's compensation philosophy, and the exact scope of responsibilities.

Benefits:

• Hub Model Work Environment: A flexible approach combining office-based collaboration at the Dublin Hub with remote work, promoting work-life balance.

• Generous Holiday Allowance: 25 days of paid holiday per year, in addition to public holidays.

• Comprehensive Healthcare Coverage: Access to healthcare benefits for employees based in the UK, Ireland, and the US.

• Regular Team Socials & Meet-Ups: Opportunities for team building, networking, and fostering a strong company culture through organized social events.

• Career Growth Opportunities: As a growing startup, Flipdish offers significant potential for career advancement and skill development.

• Competitive Salary: A salary package commensurate with experience and market rates.

Working Hours: The role is likely based on a standard full-time work week, approximately 40 hours, with the flexibility afforded by the hybrid work model. Specific hours can be discussed during the interview process, but flexibility is often a hallmark of such arrangements.

📝 Enhancement Note: The salary range is an estimate based on market data for Senior Product Designer roles in Dublin, Ireland. Benefits are derived directly from the provided text, with added context for operations professionals. The company explicitly mentions "unparalleled opportunities for career growth," which is a key draw for ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Food Tech, focusing on providing online ordering and digital solutions for independent restaurants and takeaways. Flipdish operates in a competitive market, aiming to empower small businesses against larger chains.

Company Size: Flipdish is described as an "Irish unicorn," valued at over $1 billion, indicating a significant, rapidly scaling startup environment. This implies a dynamic, fast-paced culture with a strong emphasis on innovation and growth.

Founded: Founded in 2015, Flipdish has experienced rapid growth, evolving from a startup to a significant player in the food tech industry, driven by a deep understanding of customer needs.

Team Structure:

• Cross-functional Product Teams: The Senior Product Designer will likely be embedded within one or more cross-functional product teams, comprising Product Managers, Engineers, and potentially QA specialists.

• Design Team: There is an existing design function that the Senior Product Designer will contribute to and help evolve. This implies a reporting line within the design hierarchy, potentially to a Head of Design or Design Lead.

• Collaboration Focus: The culture emphasizes close collaboration between design, product, and engineering, aiming for agility and reduced process friction.

Methodology:

• Agile & Iterative Development: The description "without layers of process getting in the way" and "fast-moving environments" suggests an agile or lean product development methodology.

• User-Centric Design: A strong focus on solving "real user problems" and understanding customer needs is central to Flipdish's approach.

• Data-Informed Decisions: While not explicitly stated for design, a company of this scale typically leverages data to inform product decisions and measure success.

Company Website: [Flipdish Company Website URL - Assuming flipdish.com]

📝 Enhancement Note: The "unicorn" status suggests a well-funded, growth-oriented company. The emphasis on customer understanding and agility is crucial for anyone joining a company at this stage of development. The hybrid "Hub Model" indicates a structured approach to balancing remote and in-office work.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. The Senior Product Designer is expected to operate with a high degree of autonomy, taking ownership of significant product areas and influencing design direction. They are beyond junior or mid-level and are expected to mentor others and contribute strategically.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Design, or potentially a Director of Product. They will work closely with Product Managers and Engineering leads within their assigned product squads.

Operations Impact: While not directly in "Operations" in the traditional sense, the Senior Product Designer's work has a profound impact on the operational efficiency and success of Flipdish's customers (restaurants). By creating intuitive and effective tools, they directly contribute to customer satisfaction, adoption rates, and ultimately, Flipdish's revenue growth and market competitiveness. Their work ensures the product is not just functional but also a joy to use for business owners managing complex operations.

Growth Opportunities:

• Leadership within Design: Potential to grow into a Lead Designer or Design Manager role, overseeing a team and setting design strategy.

• Product Strategy Influence: Deeper involvement in product strategy, roadmap planning, and contributing to the overall vision of Flipdish's offerings.

• Specialization: Opportunity to become a deep subject matter expert in specific product areas or user segments within the food tech industry.

• Mentorship: Formal or informal opportunities to mentor junior designers, sharing best practices and fostering talent.

• Impact on a Unicorn: Contributing to the growth and success of a rapidly scaling, high-valuation company provides significant career momentum and visibility.

📝 Enhancement Note: The growth opportunities are framed to appeal to ambitious designers who want to make a significant impact and advance their careers within a thriving tech company. The "Senior" title implies a mentorship expectation and a role in shaping the design culture.

🌐 Work Environment

Office Type: Flipdish operates a "Hub Model," indicating a physical office space designed for collaboration and team interaction, complemented by remote work flexibility. This suggests a modern, potentially open-plan or co-working style environment designed to foster creativity and teamwork.

Office Location(s): The primary mentioned location is the Dublin Hub in Ireland. This implies a central office space within Dublin, likely accessible to public transport and amenities.

Workspace Context:

• Collaborative Spaces: The hub model likely includes dedicated areas for team meetings, brainstorming sessions, and focused individual work, encouraging interaction between designers, product managers, and engineers.

• Technology Access: As a tech company, expect access to modern hardware, software, and collaboration tools necessary for product design.

• Dynamic Atmosphere: Being a fast-growing startup, the environment is likely energetic, fast-paced, and adaptable, with opportunities for cross-functional engagement.

Work Schedule: The hybrid model allows for flexibility, likely with core hours for team collaboration and meetings, and the ability to work remotely for a portion of the week. This schedule is designed to support both focused design work and in-person collaboration.

📝 Enhancement Note: The "Hub Model" is a key differentiator, suggesting a company that values both in-person collaboration and employee flexibility. This is an attractive aspect for candidates seeking a balance between structured team interaction and personal autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Discussion: A critical stage where candidates present their portfolio, discussing their process, design decisions, and impact on past projects. This is where UX thinking and problem-solving are deeply evaluated.

• Design Challenge/Exercise: Candidates may be given a take-home assignment or a live design exercise to assess their skills in a practical scenario, often focusing on problem-solving for a specific Flipdish-related challenge.

• Cross-functional Interviews: Interviews with Product Managers and Engineering leads to assess collaboration skills, technical understanding, and ability to work within a team.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into experience, career aspirations, and cultural fit.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to narrate a problem, your process, your solutions, and the measurable outcomes.

• Focus on "Why": Explain the rationale behind your design decisions, linking them to user needs and business objectives.

• Show, Don't Just Tell: Use visuals, prototypes, and data to support your points. Include wireframes, user flows, and high-fidelity mockups.

• Highlight Collaboration: Demonstrate how you worked with PMs and engineers, and how you incorporated feedback.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion improvements, task completion rates, user satisfaction scores) to showcase the impact of your work.

• Tailor to Flipdish: Research Flipdish and its users. Understand their business and product challenges and subtly align your examples.

Challenge Preparation:

• Understand the Business: Research Flipdish's mission, target audience (restaurants/takeaways), and competitive landscape.

• Embrace Ambiguity: Be prepared for open-ended problems that require you to define the scope and assumptions.

• Focus on Process: Even if you don't complete everything, clearly articulate your thought process and how you would approach the problem systematically.

• Prioritize: If given a time-limited task, demonstrate your ability to prioritize features or solutions based on impact and feasibility.

📝 Enhancement Note: The portfolio review is the most crucial part of the application for a Senior Product Designer. Candidates must be prepared to articulate their entire design process and demonstrate tangible impact. The emphasis on "shipping work" means practical, real-world examples are highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma (highly likely given modern tech stacks), Sketch, Adobe Creative Suite (Photoshop, Illustrator), and prototyping tools like InVision or Principle.

• Collaboration Platforms: Tools for communication and workflow management, such as Slack, Jira, and Confluence.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior and product performance.

• User Feedback Tools: Experience with platforms for collecting and analyzing user feedback (e.g., Hotjar, UserTesting.com).

CRM & Automation:

• While not directly a designer's primary tool, understanding how products integrate with CRM systems (like Salesforce, HubSpot) or automation platforms can be beneficial for context.

📝 Enhancement Note: Figma is currently the dominant tool in Product Design, so strong proficiency here is almost a given. The ability to use analytics tools to inform design decisions and measure impact is increasingly important for senior roles.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving the needs of independent restaurant and takeaway owners, making their operations simpler and more successful.

• Agility & Speed: A culture that values rapid iteration, quick decision-making, and getting products to market efficiently, without being bogged down by bureaucracy.

• Ownership & Proactivity: Employees are encouraged to take initiative, own their work, and drive solutions independently.

• Collaboration: Strong emphasis on teamwork and open communication across departments (Design, Product, Engineering) to achieve shared goals.

• Innovation: A drive to create cutting-edge technology solutions that genuinely help businesses thrive in a competitive landscape.

Collaboration Style:

• Cross-functional Integration: Designers work hand-in-hand with Product Managers and Engineers from the outset of projects, fostering a shared understanding and collective problem-solving.

• Feedback-Driven: An open culture where constructive feedback is actively sought and given, promoting continuous improvement in both product and processes.

• Transparent Communication: Leveraging tools like Slack and regular meetings to maintain open lines of communication and ensure alignment across distributed teams.

📝 Enhancement Note: The company's values align closely with the demands of a fast-growing tech startup. For a Senior Product Designer, understanding and embodying these values is crucial for successful integration and impact within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating the complex operational needs of restaurant owners into user-friendly designs while meeting Flipdish's business objectives and growth targets.

• Navigating Ambiguity: Thriving in a fast-paced startup environment where priorities can shift and requirements may evolve, requiring adaptability and resilience.

• Scaling Design Systems: Contributing to and maintaining a robust design system that can scale efficiently as the product suite and company grow.

• Raising the Design Bar: Continuously pushing for higher quality design work and influencing stakeholders to prioritize design excellence in a growth-focused organization.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep insights into the food tech industry and the operational challenges faced by independent businesses.

• Product Strategy Involvement: Opportunities to contribute to high-level product strategy discussions and roadmap planning.

• Mentorship & Skill Development: Potential to mentor junior designers and develop leadership skills, alongside opportunities for further training or attending relevant industry events.

• Impactful Work: The chance to work on products that directly impact the livelihoods of thousands of small business owners, providing a strong sense of purpose.

📝 Enhancement Note: Highlighting challenges also presents them as opportunities for growth. For a senior role, demonstrating how one can navigate these challenges is key to their value proposition.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from Product and Engineering. How did you arrive at a solution, and what was the outcome?" (Assesses collaboration, negotiation, and problem-solving.)

• "Walk us through a challenging product design you worked on from start to finish. What made it challenging, and how did your design address it?" (Evaluates end-to-end process, UX thinking, and impact.)

Company & Culture Questions:

• "What interests you most about Flipdish's mission and its impact on independent restaurants?" (Assesses research and alignment with company values.)

• "How do you approach giving and receiving design feedback within a team?" (Gauges collaboration style and contribution to design culture.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by case study, with a clear introduction, problem statement, your role, process, solutions, outcomes, and learnings.

• Visuals are Key: Use high-fidelity mockups, prototypes, user flows, and research findings to illustrate your points. Avoid text-heavy slides; let your visuals speak.

• Focus on Impact: Quantify results wherever possible. Explain how your design contributed to user success or business metrics.

• Articulate Your Process: Clearly explain your design thinking, research methods, and decision-making rationale. This is more important than just the final screens.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you'd handle hypothetical scenarios specific to Flipdish's business.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, collaboration, and a deep understanding of the product development lifecycle within a business context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that best showcase your end-to-end design process, problem-solving skills, visual craft, and demonstrable outcomes. Tailor your portfolio to highlight experience relevant to SaaS or B2B products, and ideally, user-focused business solutions.

• Optimize Your Resume: Ensure your resume clearly highlights your years of experience, key skills (UX thinking, visual design, collaboration, product ownership), and achievements relevant to product design roles in tech companies. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies concisely and engagingly. Be ready to articulate your design process, rationale, and the impact of your work. Prepare to discuss your experience in ambiguous and fast-moving environments.

• Research Flipdish: Thoroughly understand Flipdish's mission, product offerings, target audience (restaurant owners), and recent company news. Consider how your design philosophy aligns with their customer-centric and agile approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions to provide a comprehensive overview. All details, especially regarding compensation and specific day-to-day responsibilities, should be verified directly with Flipdish during the interview process.