Senior Product Designer at Felix Technologies, Inc.

📍 Job Overview

Job Title: Senior Product Designer

Company: Felix Technologies, Inc.

Location: Ciudad de México, Mexico

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-02-13T19:46:02

Experience Level: 7+ Years (Mid-Senior to Senior)

Remote Status: Remote (with optional hybrid collaboration in Mexico City or Miami)

🚀 Role Summary

Lead the design and execution of innovative financial products and user experiences, with a focus on remittances and AI-powered conversational interfaces.
Drive user research initiatives to validate design decisions and ensure empathy-driven, culturally relevant solutions for Latin immigrants in the U.S.
Collaborate closely with product managers, engineers, data analysts, and researchers to define product strategy and ensure cohesive user experiences across the entire product portfolio.
Contribute significantly to the evolution of the design system, pushing visual and interaction design standards to maintain product cohesion and scalability.
Actively shape the Product Design team's culture, influence working methodologies, and participate in talent acquisition to foster a world-class UX function.

📝 Enhancement Note: This role is for a Senior Product Designer at a hyper-growth Series B fintech company, Félix, which focuses on building financial tools for Latin immigrants in the U.S. The role emphasizes hands-on design, leadership in design execution, and a strong collaborative spirit within a remote-first environment. The "Senior" title, combined with the 7+ years of experience requirement and the expectation to coach and influence others, indicates a significant level of responsibility and autonomy. The explicit mention of shaping team culture and participating in hiring further underscores the leadership aspect of this position.

📈 Primary Responsibilities

Spearhead the conceptualization, design, and end-to-end execution of new product features and user experiences, ensuring alignment with business objectives and user needs.
Conduct and leverage qualitative user research, including user testing and feedback analysis, to validate design concepts and iterate on solutions that resonate with the target demographic.
Partner with cross-functional teams, including Product Management, Engineering, Data Analytics, and UX Research, to define product strategy, scope, and technical feasibility.
Ensure a consistent and cohesive user experience across Félix's product portfolio by collaborating with other designers and contributing to shared design systems and documentation.
Elevate the visual and interaction design standards by actively contributing to and advocating for the design system, ensuring scalability and maintainability.
Influence and mentor junior designers, fostering a culture of design excellence, experimentation, and continuous improvement within the team.
Present design work to internal stakeholders, articulate design decisions, and defend recommendations based on user insights, strategic goals, and technical constraints.
Manage multiple design assignments concurrently, prioritizing effectively to meet deadlines and deliver high-quality creative solutions in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic influence. The emphasis on "leading the design and execution," "validating ideas," and "collaborating closely" indicates a senior-level individual contributor role with significant ownership. The expectation to "shape the Design team culture" and "influence the way we work" points to a leadership capacity within the design function, even if not a direct management role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience, is highly recommended.

Experience: A minimum of 7+ years of professional experience in consumer product design, with a proven track record of delivering impactful user experiences, is required.

Required Skills:

Fluency in both Spanish and English, with the ability to articulate design thinking and content decisions effectively in both languages.
Advanced proficiency in Figma, including deep experience with component architecture, design tokens, interactive prototyping, and leveraging collaborative workflows for scalable design.
Demonstrated experience using AI-powered tools (e.g., v0, Cursor, Claude Code, LLMs) to accelerate design workflows, prototype functional UI, iterate on components, and explore conversational flows.
Proven ability to collaborate effectively with Product Management and Design teams to influence wireframes and functional specifications.
Experience contributing to, and ideally establishing, design systems and component libraries for digital products.
Strong mobile-first design experience, having led 4-5 mobile projects end-to-end.
Excellent communication skills, capable of effectively conveying design problems, solutions, and decisions to both designers and non-designers.
Comfort and experience validating design concepts through user research, low and high-fidelity prototyping, and user testing methodologies.
Ability to balance pixel-perfect detail with a broad conceptual understanding of product strategy and vision.
Self-driven, adaptable, and able to thrive in a fast-paced, dynamic startup environment.

Preferred Skills:

Experience designing for AI and conversational interfaces.
Experience in the fintech industry, particularly with remittances or cross-border payments.
Familiarity with blockchain technology and stablecoins as they relate to financial products.
Experience with data analysis tools to inform design decisions and measure impact.

📝 Enhancement Note: The requirements emphasize a unique blend of core UX/UI skills, specific tool proficiency (Figma, AI tools), bilingualism, and a strategic mindset. The requirement for AI tool usage is a significant differentiator, indicating the company's forward-thinking approach to design processes. The portfolio requirement is critical and must showcase problem-solving and design quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase end-to-end product design case studies that demonstrate a deep understanding of user problems, design processes, and measurable outcomes.
Highlight projects where you've influenced product strategy and collaborated with cross-functional teams to achieve business goals.
Include examples of your work with design systems, component libraries, and scalable design solutions.
Demonstrate your ability to leverage AI tools within your design workflow and present innovative solutions developed with these technologies.

Process Documentation:

Detail your approach to user research methodologies, including how you gather insights, validate hypotheses, and integrate findings into the design process.
Illustrate your workflow for creating and maintaining design systems, including component architecture, design tokens, and documentation standards.
Provide examples of how you've used prototyping and user testing to iterate on designs and gather feedback.
Showcase your process for collaborating with engineering and product management, from initial concept to final implementation.

📝 Enhancement Note: The emphasis on an "end-to-end" portfolio, "measurable outcomes," and "strategic rationale" indicates that Félix is looking for designers who can demonstrate impact, not just aesthetic skills. The explicit mention of AI tools in the portfolio requirement reinforces their importance.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 7+ years of experience in a high-growth fintech startup, and considering the cost of living in Mexico City for remote roles, the estimated annual salary range is $60,000 - $90,000 USD. This range accounts for the Senior level, the specialized skills (AI, Figma mastery), bilingual requirements, and the company's Series B funding status.

Benefits:

Competitive salary.
Initial stock options grant, offering equity participation in the company's growth.
Annual performance bonus, tied to individual and company achievements.
Comprehensive health, dental, and vision plans to ensure employee well-being.
Remote work environment, offering flexibility and work-life balance.
Optional hybrid work model collaboration in offices located in Miami and Mexico City.
Continuous learning opportunities, supporting professional development and skill enhancement.
Unlimited Paid Time Off (PTO), promoting a culture of trust and autonomy.
Paid parental leave, supporting employees during significant life events.
Empowering opportunities for growth within a dynamic entrepreneurial environment.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week. However, given the remote, fast-paced startup environment, flexibility and a results-oriented approach are prioritized over strict adherence to specific hours. Core collaboration hours will likely be established to facilitate cross-functional teamwork.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar roles in tech startups, adjusted for location and experience. The benefits package is comprehensive and aligns with typical offerings for senior roles in growth-stage technology companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, specifically focusing on Remittances and Financial Services for Latin Immigrants in the U.S.

Company Size: Series B funded, indicating significant growth and a team size likely in the range of 50-250 employees, with potential for rapid expansion.

Founded: Founded with a mission to revolutionize financial services for an underserved community, suggesting a strong purpose-driven culture.

Team Structure:

The Product Design team is described as "small but mighty," indicating a lean and highly effective group.
Collaboration is expected across Product Management, Engineering, Data Analytics, and UX Research.

Methodology:

Data-Driven Decisions: Emphasis on using data, user research, and feedback to validate design choices.
AI Integration: Actively employing AI-powered tools to enhance design workflows and create innovative solutions.
Experimentation Spirit: A culture that encourages trying new approaches and learning from outcomes, with "bias for action and a true experimentation spirit."
User-Centricity: Deep commitment to understanding and serving the needs of Latin immigrant communities.
Agile Development: Implied by the "hyper-growth" and "fast-paced environment," suggesting iterative development cycles.

Company Website: https://felixpago.com/

📝 Enhancement Note: Félix is positioned as a mission-driven, high-performance fintech startup leveraging cutting-edge technology. The culture emphasizes urgency, ownership, experimentation, and a strong sense of loyalty and transparency among team members. The focus on serving an underserved community is a core motivator.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a significant level of expertise and responsibility. It's a hands-on position but with leadership expectations, including influencing design direction, mentoring others, and shaping team culture. It represents a critical individual contributor role within the product development lifecycle.

Reporting Structure: The Senior Product Designer will likely report to a Head of Design, Design Lead, or potentially a VP of Product/CTO in a smaller structure. They will work closely with Product Managers and Engineering Leads on specific product initiatives.

Operations Impact: The design directly impacts the user experience of financial tools critical for remittances and financial empowerment. By creating intuitive, accessible, and trustworthy interfaces, the Senior Product Designer will directly contribute to user adoption, retention, and the company's mission to serve the Latin immigrant community. This role is crucial for driving product-market fit and achieving revenue growth through superior user experience.

Growth Opportunities:

Design Leadership: Potential to grow into a Design Lead or Manager role as the team expands, focusing on people management and strategic design direction.
Specialization: Deepen expertise in AI-driven design, conversational interfaces, or fintech product strategy.
Cross-Functional Advancement: Opportunities to move into Product Management or other strategic roles within the company, leveraging a deep understanding of user needs and product development.
Mentorship: Formalizing mentorship of junior designers, contributing to their growth and the overall design craft at Félix.
Strategic Influence: Increasing influence on product strategy, company vision, and design best practices.

📝 Enhancement Note: The "Senior" designation implies a path towards leadership or deep specialization within the design function. The growth opportunities are tied to the company's rapid expansion and its commitment to developing talent internally.

🌐 Work Environment

Office Type: The company operates on a remote-first model but maintains physical offices in Miami and Mexico City, offering an optional hybrid work arrangement for those located nearby and willing to utilize them. This suggests a flexible approach to work location.

Office Location(s):

Miami, USA

Workspace Context:

Collaborative Environment: While remote-first, the company fosters a collaborative spirit through digital tools and the optional hybrid model, encouraging interaction among designers and cross-functional teams.
Technology & Tools: Access to and utilization of industry-standard design tools (Figma) and cutting-edge AI technologies will be central to the workspace.
Operations Team Interaction: Regular interaction with Product Managers, Engineers, Researchers, and Data Analysts is expected, facilitating a holistic product development process.

Work Schedule: Full-time, with an emphasis on flexibility and results. While core collaboration hours will exist, the remote nature allows for some autonomy in managing personal schedules, provided deadlines and team needs are met. This flexibility is well-suited for deep work sessions required for design and analysis.

📝 Enhancement Note: The remote-first, hybrid-optional model offers flexibility. The emphasis on collaboration via digital tools and optional office use suggests a modern, adaptable work environment suited for a global, fast-paced team.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.
Portfolio Review & Design Challenge: A deeper dive into your portfolio, potentially followed by a take-home design challenge or a live critique session focused on problem-solving and design thinking. This stage will heavily assess your approach to AI integration and conversational design.
Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to evaluate collaboration skills, technical understanding, and strategic thinking.
Hiring Manager/Leadership Interview: A final interview with the Head of Design or a senior leader to discuss leadership potential, team culture fit, and overall vision alignment.

Portfolio Review Tips:

Highlight AI Integration: Clearly showcase how you've used AI tools to enhance your design process, efficiency, or outcomes. Provide specific examples of AI-assisted prototyping, content generation, or conversational flow refinement.
Focus on Problem-Solving: Structure your case studies around the problem you solved, your process, the rationale behind your decisions (especially AI-driven ones), and the measurable impact.
Demonstrate Bilingual Fluency: If applicable, include case studies or sections of your portfolio that demonstrate your ability to design for both Spanish and English-speaking audiences, considering cultural nuances.
Showcase Design System Contributions: Detail your experience with design systems, component architecture, and how you ensure consistency and scalability across products.
Clarity and Conciseness: Ensure your portfolio is easy to navigate, visually appealing, and clearly articulates your contributions and the project's success. Use clear headings and concise descriptions.

Challenge Preparation:

AI Tools: Familiarize yourself with current AI design tools and be prepared to discuss how you would leverage them for specific product challenges Félix might face (e.g., optimizing remittance flows, personalizing user onboarding via chatbot).
Conversational Design: Understand principles of designing effective conversational interfaces, especially for financial services where trust and clarity are paramount.
Fintech Context: Research Félix's mission, target audience, and the broader fintech landscape for remittances. Be prepared to discuss how design can address specific pain points for Latin immigrants.
Bilingual Design: Consider how cultural nuances and language differences impact design decisions for bilingual products.

📝 Enhancement Note: The interview process will likely place a strong emphasis on practical design skills, conceptual thinking, and the ability to integrate new technologies like AI. The portfolio is the critical gateway, and candidates must tailor it to highlight relevant experience and demonstrate their understanding of Félix's unique market and technological focus.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core design tool, requiring deep proficiency in component architecture, design tokens, collaborative workflows, and advanced prototyping.
AI Design Tools: Proficiency with tools like v0, Cursor, Claude Code, and various LLMs for rapid prototyping, UI scaffolding, content generation, and conversational flow iteration.
Prototyping Tools: Beyond Figma's capabilities, potentially other specialized tools for complex interactions or animations.

Analytics & Reporting:

Product Analytics Platforms: (e.g., Mixpanel, Amplitude, Google Analytics) for understanding user behavior and product usage.
Data Visualization Tools: (e.g., Tableau, Looker) to interpret data and present findings.

CRM & Automation:

CRM: (e.g., Salesforce, HubSpot) - While not a primary design tool, understanding how design integrates with CRM data for user segmentation and personalization is beneficial.
Project Management Tools: (e.g., Jira, Asana, Trello) for workflow management and collaboration.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The explicit requirement for AI tool experience suggests this is a key differentiator and likely a significant part of the daily workflow for this role. Understanding how design outputs feed into analytics and CRM systems is also valuable.

👥 Team Culture & Values

Operations Values:

Mission-Driven: A strong commitment to empowering Latin immigrant communities through accessible financial tools.
High-Performance & Urgency: A "bias for action" and a drive to "get shit done with urgency and focus."
Experimentation & Agility: Embracing new ideas, learning from failures, and adapting quickly in a fast-paced environment.
Ownership: Team members are treated as "owners of Félix," implying accountability and proactive problem-solving.
Radical Transparency & Constructive Feedback: Open communication and a commitment to growth through honest feedback.
Loyalty & Mutual Support: A strong sense of camaraderie and support within the team.

Collaboration Style:

Cross-Functional Integration: Close working relationships with Product, Engineering, and Data teams are essential for defining and executing product strategy.
Design Community: Fostering a sense of "craft and community" among designers, encouraging knowledge sharing and best practice development.
Feedback Loops: An environment where constructive feedback is welcomed and utilized for continuous improvement of both products and processes.

📝 Enhancement Note: The culture at Félix is characterized by a blend of high-octane startup energy, a deep sense of purpose, and a commitment to mutual support and continuous improvement. Candidates should be comfortable with rapid iteration, direct feedback, and a strong sense of ownership.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Growth & Scaling: Keeping pace with the company's hyper-growth while maintaining design quality and consistency across an expanding product suite.
Balancing Innovation with Accessibility: Designing for a community that may have varying levels of digital literacy and trust in financial technology, requiring a delicate balance of cutting-edge features and user-friendly accessibility.
AI Tool Integration: Effectively integrating AI tools into the design workflow in a way that genuinely enhances creativity and efficiency, rather than becoming a crutch.
Remote Collaboration: Maintaining strong team cohesion and effective cross-functional communication in a distributed, remote-first environment.
Cultural Nuances: Designing for a diverse user base with specific cultural and linguistic needs requires deep empathy and continuous learning.

Learning & Development Opportunities:

AI Design Mastery: Becoming a leader in applying AI to product design, staying at the forefront of emerging tools and methodologies.
Fintech Product Strategy: Gaining deep insights into the complexities and opportunities within the fintech sector, particularly in emerging markets.
Design System Expansion: Contributing to and potentially leading the growth of a sophisticated design system for a rapidly scaling product.
Mentorship & Leadership: Developing leadership skills through mentoring junior designers and contributing to team culture and hiring.
Industry Exposure: Potential to represent Félix at industry events or contribute to thought leadership in areas like AI design or fintech for underserved communities.

📝 Enhancement Note: The challenges presented are common in high-growth startups but are amplified here by the specific mission and technological focus. The growth opportunities are substantial for individuals looking to make a significant impact and advance their careers in a dynamic environment.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a new remittance flow for a user who primarily communicates via WhatsApp and has limited experience with digital financial tools?" (Focus on conversational design, AI integration, and user empathy).
"Describe a time you used AI tools to significantly improve your design process or the outcome of a project. What were the challenges, and how did you overcome them?" (Assess practical AI application and critical thinking).
"How do you ensure a cohesive user experience across multiple products within a growing company, especially when working remotely?" (Evaluate collaboration, design system thinking, and communication skills).

Company & Culture Questions:

"What excites you about Félix's mission to serve Latin immigrants in the U.S.?" (Assess cultural alignment and passion for the mission).
"How do you approach giving and receiving feedback, especially in a remote, fast-paced environment?" (Evaluate communication style and cultural fit).

Portfolio Presentation Strategy:

Structure: Begin with a high-level overview of the company/product, then dive into the problem statement, your role and process, key design decisions (especially AI-driven ones), challenges, and finally, the measurable impact.
Visuals: Use clear, high-fidelity mockups and interactive prototypes where possible. Show the evolution of the design, from early concepts to final implementation.
Narrative: Tell a compelling story about the user and the problem you solved. Emphasize your thought process and rationale.
AI Integration: Dedicate specific slides or sections to showcasing how AI tools were used, what value they added, and what limitations were encountered.
Bilingualism: If relevant to your portfolio pieces, be prepared to discuss design considerations for different languages and cultural contexts.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of user-centered design, practical application of AI tools, strong collaboration skills, and genuine enthusiasm for Félix's mission. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on jobs.gem.com.
Portfolio Customization: Tailor your portfolio to highlight projects demonstrating end-to-end design process, AI tool integration, conversational interface design, and experience with design systems. Ensure it clearly articulates your problem-solving skills and measurable impact.
Resume Optimization: Update your resume to prominently feature your 7+ years of experience, proficiency in Figma and AI design tools, bilingual capabilities (Spanish/English), and any relevant fintech or consumer product experience. Quantify achievements wherever possible.
Interview Preparation: Practice articulating your design process, especially your approach to user research, AI integration, and stakeholder communication. Prepare to walk through 1-2 key portfolio projects in detail, focusing on the "why" behind your decisions.
Company Research: Thoroughly research Félix's mission, target audience, product offerings, and recent funding rounds. Understand their competitive landscape and how their AI-powered approach differentiates them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer