Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: E1

Location: Melbourne, Victoria, Australia

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-02-11T00:17:57.021

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is centered around enhancing the user experience of a multi-sided SaaS marketplace platform within the commercial construction industry, focusing on driving user adoption and business growth.

• The Senior Product Designer will be instrumental in translating complex user needs and business objectives into intuitive and effective design solutions, bridging the gap between user value and commercial outcomes.

• You will collaborate closely with cross-functional teams, including Product Management and Engineering, to champion human-centered design principles and ensure the successful delivery of product features.

• The position requires a strong understanding of design systems, UX/UI best practices, and the ability to leverage data and behavioral insights to inform design decisions and optimize user flows.

📝 Enhancement Note: While the title is "Senior Product Designer," the emphasis on SaaS, marketplace dynamics, user journey mapping, and driving business growth positions this role as highly relevant to GTM (Go-To-Market) Operations from a product strategy and user adoption perspective. The role requires a designer who can think strategically about how design impacts revenue and customer acquisition/retention, a key concern for GTM operations.

📈 Primary Responsibilities

• Own the end-to-end UX/UI design process, including user research, wireframing, prototyping, high-fidelity UI design, and usability testing for the E1 SaaS application.

• Conduct continuous user discovery and map complex user journeys and growth loops to identify key friction points and opportunities for optimization.

• Articulate and champion design thinking and decisions to cross-functional peers and senior leadership, effectively using data and research to gain alignment, especially concerning technical dependencies.

• Synthesize user research findings into clear design opportunities and actionable recommendations that align with product strategy and business goals.

• Actively contribute to the development, governance, and evolution of the design system and component libraries to ensure a consistent, accessible, and high-quality user experience across the entire product ecosystem.

• Collaborate proactively with Product Managers and Engineers from the discovery phase through to implementation, co-creating solutions that balance user needs with business objectives.

• Translate lo-fi explorations into high-fidelity UI designs, iterating quickly with the team based on user feedback and data-driven insights.

• Ensure all design solutions are consistent, accessible, and responsive across various devices and platforms.

📝 Enhancement Note: The emphasis on "mapping user journeys and growth loops," "articulating design thinking to senior leaders," and "ensuring solutions drive both user value and business growth" highlights the strategic importance of this design role in supporting GTM objectives. This goes beyond typical UI/UX tasks to encompass product strategy and adoption, which are core GTM operational concerns.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in Product Design, with a significant portion within SaaS organizations and cross-functional teams.

Required Skills:

• Proven experience in end-to-end UX/UI design, prototyping, and user testing for complex SaaS applications.

• Expertise in conducting user research, synthesizing insights, and defining clear design opportunities.

• Strong proficiency with UX/UI design tools (e.g., Figma, Sketch, Adobe XD) and prototyping methodologies (low-fi to high-fidelity).

• Demonstrated ability to scope complex problems, map user journeys, and identify growth loops.

• Experience in developing and contributing to design systems and component libraries.

• Excellent communication and presentation skills, with the ability to articulate design decisions and influence stakeholders, including senior leadership.

• Experience working in fast-paced, lean environments and a pragmatic approach to shipping early and learning from feedback.

Preferred Skills:

• Experience within the commercial construction industry or with multi-sided marketplace platforms.

• Familiarity with data analysis and leveraging behavioral insights to inform design decisions.

• A systems mindset, understanding how individual touchpoints fit into the broader service ecosystem.

• Ability to proactively contribute to elevating design maturity across an organization.

• Experience with A/B testing and iterating on designs based on performance metrics.

📝 Enhancement Note: The "5-10 Years" experience level suggests a senior individual contributor role. The emphasis on SaaS, cross-functional collaboration, and influencing senior leaders points to a need for strategic thinking beyond pure design craft, aligning with advanced GTM operational needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects demonstrating your process from discovery and research to final UI implementation.

• Include case studies that highlight how you’ve translated user problems into effective design solutions, detailing the challenges and your approach.

• Present examples of your work on design systems, illustrating your contribution to consistency, scalability, and governance.

• Demonstrate your ability to use data and behavioral insights to drive design decisions and measure impact.

Process Documentation:

• Clearly articulate your design process, including how you conduct user research, scope problems, and iterate on designs.

• Detail your approach to user journey mapping and identifying growth loops within a SaaS context.

• Explain how you contribute to design system development and maintenance, including documentation and version control.

• Showcase instances where you've effectively communicated design rationale and secured buy-in from stakeholders.

📝 Enhancement Note: For senior design roles, a robust portfolio is crucial. The expectation is not just to show final designs but to detail the entire process, particularly how design decisions align with business objectives and user adoption strategies, which are key GTM operational concerns.

💵 Compensation & Benefits

Salary Range: $140,000 - $150,000 AUD per year, plus superannuation.

Benefits:

• Flexibility: Choose where you work – office, home, or a hybrid mix. Part-time arrangements may be considered.

• Professional Development: $3,000 annual budget for professional development to support skill enhancement and career growth.

• Wellbeing: $500 annual budget for wellbeing initiatives.

• WFH Setup: $500 annual budget to design your ideal home office setup.

• Entrepreneurial Leave: 5 days per year to work on personal side projects.

• Parental Leave: 16 weeks for primary carers, 6 weeks for secondary carers.

• Volunteer Leave: Paid time off for volunteering activities.

• Therapy Sessions: 3 free and anonymous therapy sessions annually.

• Team Activities: Bi-quarterly business-wide activities (e.g., escape rooms, drawing classes, games afternoons).

• Donation Matching: E1 matches non-profit donations 2:1.

Working Hours: The role is based on a standard 40-hour work week, with flexibility in work location.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in Melbourne. The extensive benefits package, particularly the professional development and wellbeing budgets, indicates a strong focus on employee growth and retention, which is vital for maintaining operational efficiency and team morale in a scale-up environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software, Technology (SaaS), Commercial Construction (Marketplace Platform).

Company Size: Scale-up (implied by growth, expansion to UK, and AFR Best Places to Work recognition). E1 is likely between 50-250 employees based on typical scale-up trajectories.

Founded: 15 years ago (circa 2011, assuming current year is 2026).

Team Structure:

• The role is within the Design team, which is part of a larger cross-functional "Connect team" comprising Engineers and a Product Manager.

• The Design team itself is collaborative, with designers working together to improve consistency and quality across E1 products.

Methodology:

• Human-Centered Design: Emphasis on understanding user needs and creating user-centric solutions.

• Lean & Agile: Pragmatic approach, prioritizing shipping early, learning from feedback, and iterating quickly.

• Data-Driven: Leveraging data and behavioral insights to inform design decisions and measure impact.

• Systems Thinking: Understanding how individual product components fit into the wider service and ecosystem.

• Collaborative: Strong emphasis on cross-functional teamwork and shared ownership.

Company Website: https://www.e1series.com/ (derived from domain and description)

📝 Enhancement Note: E1's recognition as an AFR Best Place to Work highlights a strong, positive company culture. For a Senior Product Designer, this implies an environment that values innovation, collaboration, and employee well-being, which is conducive to creating impactful GTM strategies through product design.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role operates at a senior level within the design function, with significant autonomy and responsibility for key product areas. It's a position that requires strategic thinking, mentorship capabilities (implied by seniority), and the ability to influence product direction.

Reporting Structure: Reports into the Design team leadership (e.g., Head of Design, Design Manager), while working day-to-day within a dedicated cross-functional Product team (Product Manager, Engineers).

Operations Impact: The Senior Product Designer plays a critical role in shaping the user experience of E1's SaaS platform, directly impacting user adoption, engagement, retention, and ultimately, revenue growth. By transforming friction into flow and ensuring intuitive user journeys, this role directly supports GTM objectives by making the product more effective and desirable for its target audiences (builders, subcontractors, suppliers).

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers and contribute to design system governance, potentially leading to formal leadership roles as the design team scales.

• Strategic Impact: Deep involvement in product strategy and roadmap development, influencing the direction of the platform in new markets (UK expansion).

• Skill Specialization: Opportunity to deepen expertise in areas like marketplace dynamics, complex SaaS product design, or design system architecture.

• Career Advancement: Potential progression to Lead Product Designer, Design Manager, or a Product Management role, leveraging a deep understanding of user needs and product strategy.

• Continuous Learning: Significant budget ($3,000/year) dedicated to professional development, encouraging exploration of new tools, methodologies, and industry trends.

📝 Enhancement Note: The "Senior" title and emphasis on influencing stakeholders and product direction indicate significant potential for career growth. For operations professionals, understanding how senior design roles contribute to GTM success is valuable for cross-functional alignment and potential career pivots.

🌐 Work Environment

Office Type: Hybrid work model, allowing employees to choose between working from the office, remotely, or a combination. This suggests a modern, flexible work environment prioritizing employee autonomy.

Office Location(s): Melbourne, Victoria, Australia. Specific office details are not provided, but the hybrid nature implies a central office space designed to facilitate collaboration and team interaction when needed.

Workspace Context:

• Collaborative Spaces: The office environment is likely designed to foster collaboration, team activities, and knowledge sharing, supporting the cross-functional nature of the work.

• Technology & Tools: Access to necessary design software and collaboration tools will be provided to support remote and in-office work.

• Team Interaction: Regular opportunities for interaction with the design team and the immediate cross-functional product team are expected, facilitating idea exchange and problem-solving.

Work Schedule: Standard 40-hour work week, with flexibility in location and potential for part-time arrangements. This structure supports the need for focused design work while accommodating personal needs and promoting work-life balance.

📝 Enhancement Note: The hybrid and flexible work environment is a key aspect of modern operations, influencing team cohesion and productivity. For a designer, this means a balance between focused, individual work and collaborative sessions, managed effectively to ensure project momentum.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with the role requirements.

• Portfolio Presentation & Discussion: A deep dive into selected portfolio projects, focusing on your design process, problem-solving approach, collaboration with Product and Engineering, and the impact of your designs. Be prepared to discuss how your work drove user value and business growth.

• Cross-Functional Interview: Meeting with Product Management and Engineering team members to assess collaboration style, technical understanding, and fit within the "Connect team."

• Senior Leadership/Design Team Interview: Discussion on design philosophy, leadership potential, contribution to design maturity, and alignment with E1's company values.

Portfolio Review Tips:

• Showcase Process, Not Just Pixels: Clearly articulate your design thinking, research methodologies, and iteration cycles. Explain why you made certain decisions.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., improvements in conversion rates, user engagement, task completion times). Connect this to business outcomes.

• Highlight Collaboration: Provide examples of how you've worked effectively with Product Managers and Engineers, showing your ability to contribute to a shared vision.

• Design System Contribution: Clearly illustrate your role in developing or maintaining design systems, emphasizing consistency and scalability.

• Tailor to E1: Research E1's product and target audience (commercial construction industry). Frame your case studies to show how your skills are directly applicable to their challenges.

Challenge Preparation:

• Be prepared for a potential design exercise or take-home challenge that simulates real-world problems E1 faces. Focus on demonstrating your process, strategic thinking, and ability to work within constraints.

• Practice articulating complex design concepts clearly and concisely, as you'll need to present your work and rationale to various stakeholders.

• Be ready to discuss how you would approach understanding the unique needs of the three distinct audiences within E1's marketplace.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for senior design roles. For candidates interested in GTM operations, understanding how design drives user adoption and revenue is a key theme to highlight in their portfolio and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Figma (highly probable given industry trends and collaborative focus), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping Tools: Figma's built-in prototyping, InVision, Principle, or similar.

• User Research Platforms: Tools for surveys, interviews, and usability testing (e.g., UserTesting.com, SurveyMonkey, Typeform).

• Design System Management: Tools for documenting and managing design tokens, components, and guidelines.

Analytics & Reporting:

• Product Analytics: Tools like Mixpanel, Amplitude, or Heap to track user behavior, feature adoption, and conversion funnels.

• Data Visualization: Potentially Tableau, Power BI, or Looker for analyzing user data and presenting insights.

CRM & Automation:

• While not a direct tool for the designer, understanding how the product integrates with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: Proficiency in modern design tools, particularly Figma, is essential. Understanding product analytics tools is also a significant advantage, as it enables designers to be more data-driven and directly contribute to GTM metrics by optimizing user flows for conversion and retention.

👥 Team Culture & Values

Operations Values:

• People-Centricity: A genuine commitment to the wellness and happiness of the team, reflected in extensive benefits and a positive work environment.

• Clear, Fair Expectations & Results: A focus on delivering outcomes with transparency and integrity.

• Collaboration: Working together across functions and teams to achieve shared goals.

• Continuous Improvement: A drive to learn, grow, and evolve both individually and as a company, as seen in the UK expansion and design system development.

• Innovation: Encouraging entrepreneurial spirit and the pursuit of game-changing technology.

Collaboration Style:

• Cross-Functional Integration: Working deeply within a "Connect team" of Product Managers and Engineers, fostering a shared sense of ownership.

• Design System Collaboration: Active contribution to and collaboration on the design system with other designers to maintain consistency and quality.

• Stakeholder Engagement: Proactively communicating and aligning design decisions with senior leaders and stakeholders across the organization.

• Feedback-Rich Environment: Encouraging open feedback to drive iterative design improvements and elevate design maturity.

📝 Enhancement Note: E1's emphasis on company values, particularly "people-centricity" and "clear, fair expectations," suggests a supportive and results-oriented environment. For operations professionals, understanding how these values translate into daily work and decision-making is key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Audiences: Designing for a multi-sided marketplace with distinct user needs (builders, subcontractors, suppliers) requires careful consideration and strategic prioritization.

• Driving Adoption in New Markets: Expanding the platform to the UK will present unique market dynamics and user adoption challenges that require adaptive design strategies.

• Evolving Design System: Continuously developing and maintaining a robust design system that scales with product growth and new features.

• Influencing Stakeholders: Effectively communicating design rationale and securing buy-in from diverse stakeholders, especially when navigating complex technical dependencies.

Learning & Development Opportunities:

• Deep Dive into Marketplace Dynamics: Gain expertise in designing for complex, multi-sided platforms and understanding their unique growth loops.

• International Market Expansion: Contribute to the design strategy for a new market (UK), learning about localization and market-specific user needs.

• Advanced Design System Work: Play a key role in shaping the future of E1's design system, potentially exploring advanced features and governance models.

• Mentorship and Leadership: Opportunity to mentor junior designers and influence design strategy, paving the way for leadership roles.

• Cross-Functional Acumen: Enhance understanding of Product Management and Engineering processes through close collaboration.

📝 Enhancement Note: The challenges and growth opportunities are directly tied to E1's growth phase, offering significant potential for a senior designer to make a substantial impact and develop new skills. This is particularly relevant for those in GTM operations who benefit from a designer's strategic input on product market fit and adoption.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex, multi-sided marketplace. What were the key challenges and how did you address them?" (Focus on user segmentation, value proposition for each side, and how design facilitated connections.)

• "How do you balance user needs with business objectives and technical constraints in a fast-paced SaaS environment?" (Highlight your pragmatic approach, iterative design process, and data-driven decision-making.)

Company & Culture Questions:

• "What interests you about E1 and our mission in the commercial construction industry?" (Research E1's product, market position, and recent news. Connect it to your design philosophy.)

• "How do you contribute to a positive and collaborative team culture?" (Refer to E1's values and your experience working in cross-functional teams.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your approach, the solutions, and the outcomes.

• Focus on Impact: Clearly articulate the business and user impact of your design decisions, using data where possible.

• Demonstrate Collaboration: Highlight how you worked with Product Managers and Engineers, showing your ability to be a proactive partner.

• Explain Your Rationale: Be prepared to defend your design choices and explain the thinking behind them, especially when discussing trade-offs.

• Showcase Process Flexibility: Illustrate how you adapt your design process based on project needs, from rapid lo-fi exploration to detailed UI design.

📝 Enhancement Note: Preparing specific examples that align with E1's industry and business model (SaaS marketplace) will be critical. Demonstrating strategic thinking about user acquisition, engagement, and retention through design will resonate strongly with the GTM operational aspects of the role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Workable platform.

• Tailor Your Resume: Highlight experience in SaaS, cross-functional team collaboration, user research, UX/UI design, and design systems. Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your end-to-end design process, problem-solving skills, and impact on user value and business growth. Ensure it clearly demonstrates your ability to work within a SaaS/marketplace context.

• Prepare Your Narrative: Practice articulating your design process, rationale, and the impact of your work for each portfolio case study. Be ready to discuss your experience with collaboration and influencing stakeholders.

• Research E1: Understand E1's product, target audience (commercial construction industry), market expansion plans (UK), and company values to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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