Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Buyers Edge Platform, LLC

Location: Remotely based

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: January 27, 2026

Experience Level: 5-10 years

🚀 Role Summary

• Spearhead the end-to-end product design lifecycle for a dynamic loyalty program, with a primary focus on its iOS application.

• Establish and evolve the visual identity, design language, and user experience that will define user engagement within the rewards ecosystem.

• Develop and maintain a comprehensive design system, including reusable components and patterns, to ensure consistency and accelerate iteration cycles.

• Collaborate intimately with product management and agile development teams to translate business objectives and user insights into high-fidelity, impactful product experiences.

• Drive user acquisition, activation, engagement, and retention through data-informed design decisions and a keen understanding of growth metrics.

📝 Enhancement Note: This role is positioned as the "first dedicated product designer," indicating a significant opportunity for the candidate to shape foundational design principles and a design system from its inception. The emphasis on "measurable business outcomes" and "growth metrics" suggests a strong alignment with Go-To-Market (GTM) and Revenue Operations principles, where design directly impacts key performance indicators.

📈 Primary Responsibilities

• Own the complete product design process for the iOS loyalty app, from initial user research and concept development through high-fidelity mockups and seamless implementation support.

• Define, document, and champion the visual identity and design language of the application, ensuring a cohesive and branded user experience.

• Create, manage, and evolve a robust design system, including a library of reusable components, patterns, and style guides, to promote efficiency and consistency across the product.

• Actively participate in the agile development workflow, collaborating closely with engineers during sprint planning, design reviews, and implementation phases to ensure pixel-perfect execution of designs.

• Design user experiences specifically engineered to optimize key growth metrics such as user acquisition, activation rates, engagement levels, and long-term retention.

• Partner strategically with the Product Manager to meticulously translate business goals, user needs, and market opportunities into compelling and effective product designs.

• Conduct comprehensive user research, including usability testing, user interviews, and analysis of behavioral analytics data, to rigorously inform and validate design decisions.

• Leverage data from analytics platforms to identify user friction points, test design hypotheses, and quantify the impact of implemented design changes on user behavior and business outcomes.

• Collaborate with the lifecycle marketing team to ensure design coherence and seamless user journeys between in-app experiences and outbound communication channels (e.g., email, push notifications).

• Contribute to the strategic product roadmap by proactively identifying opportunities for user experience enhancement, engagement improvement, and feature innovation.

📝 Enhancement Note: The responsibility to "help shape the broader product roadmap" implies a strategic influence beyond pure design execution. This Senior Product Designer will be expected to contribute to product strategy by identifying user pain points and opportunities for innovation, directly impacting the company's GTM strategy and revenue potential.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.

Experience: 5+ years of progressive product design experience focused on consumer-facing mobile applications, with a proven track record of end-to-end design ownership.

Required Skills:

• Demonstrated expertise in designing for iOS, with a deep understanding and application of Apple's Human Interface Guidelines.

• Strong visual design capabilities, including a refined aesthetic sensibility for typography, color theory, spacing, and motion design.

• Proven experience in creating, maintaining, and scaling design systems or comprehensive style guides.

• Deep understanding of growth metrics (e.g., activation, retention, engagement) and the ability to connect design decisions to measurable user behavior.

• Proficient in conducting user research methodologies, including usability testing, user interviews, and synthesizing findings into actionable design improvements.

• Advanced proficiency with Figma and modern prototyping tools (e.g., Principle, Framer).

Preferred Skills:

• Experience designing loyalty programs, rewards ecosystems, or gamification systems.

• Familiarity with fintech, payment platforms, or card-linked offer technologies.

• Experience with motion design and creating engaging micro-interactions for mobile applications.

• Experience designing personalized user experiences based on user behavior or preferences.

• Understanding of lifecycle marketing principles and how in-product experiences integrate with email and push notification strategies.

📝 Enhancement Note: The "5+ years" requirement, coupled with "end-to-end ownership" and "consumer-facing mobile apps," positions this as a senior-level role. The strong emphasis on iOS, design systems, and growth metrics indicates a need for a designer who can not only create beautiful interfaces but also drive tangible business results, a key characteristic for GTM-aligned operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end ownership of at least two consumer-facing mobile applications, with a significant emphasis on iOS.

• Detailed case studies that illustrate your design process, from problem definition and user research through to final high-fidelity designs and implementation.

• Examples of how your design decisions have directly impacted key user metrics such as activation, engagement, and retention.

• Demonstrations of your ability to create and maintain design systems, style guides, or component libraries, highlighting their impact on consistency and efficiency.

Process Documentation:

• Provide documentation or case studies detailing your approach to user research, including how you plan, execute, and synthesize findings from usability tests and interviews.

• Showcase examples of your workflow for translating business requirements and user insights into design solutions, emphasizing iteration and feedback incorporation.

• Illustrate how you collaborate with development teams to ensure designs are implemented accurately and efficiently, including your process for handoff and ongoing communication.

• Present evidence of how you leverage data and analytics to inform design decisions and measure the success of your design initiatives.

📝 Enhancement Note: For a "first dedicated product designer" role, the portfolio is critical. Candidates should focus on demonstrating not just visual design skills but also a strategic, data-driven approach to problem-solving and a proven ability to build scalable design systems that support business objectives. This aligns with the operations focus on process efficiency and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in a remote, US-based role, a competitive salary range would typically fall between $130,000 and $170,000 annually. This estimate considers the specialized skills in iOS design, design systems, and growth metrics, as well as the company's position within the foodservice technology sector.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Financial Wellness: Flexible Spending Account (FSA) and a 401(k) retirement plan with a company match.

• Insurance: Company-paid life insurance.

• Work-Life Integration: Flexible Paid Time Off (PTO) policy with no accrual requirements, allowing employees to take time off as needed.

• Professional Development: Strong training and development programs to support career growth.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The remote nature of the role offers flexibility in scheduling, allowing for adaptation around core collaboration hours.

📝 Enhancement Note: The salary range is an estimate based on industry data for Senior Product Designers in the US market, considering the remote work arrangement and the specialized skills requested. The benefits package is detailed as provided in the input data, emphasizing comprehensive coverage and attractive work-life balance perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Foodservice, Procurement Networks, Loyalty Programs. Buyers Edge Platform operates within the rapidly evolving foodservice industry, leveraging technology to create efficiencies and drive growth for its partners. Dinova, a part of Buyers Edge, focuses specifically on business dining programs and restaurant loyalty.

Company Size: Buyers Edge Platform is a significant player in the foodservice technology space, indicated by its portfolio of solutions and network of nearly 600 corporate and government partners, alongside 24,000+ restaurants. While the exact employee count isn't provided, this suggests a medium to large-sized organization with established operational processes and a growing digital footprint.

Founded: Dinova operates a business dining program and is now part of Buyers Edge Platform. Buyers Edge Platform is described as a "leading digital procurement network and solutions provider." Specific founding dates are not provided, but the company's current structure and offerings imply a mature and innovative business model.

Team Structure:

• The design function will likely be integrated within product development teams, working closely with Product Managers and Engineers.

• As the "first dedicated product designer," this role will establish design practices and potentially influence the formation of a future design team.

Methodology:

• Agile development processes are integral, requiring close collaboration between design and engineering.

• Data-driven decision-making is a core principle, with an expectation to use analytics to inform design and measure impact.

• A focus on user-centric design, research, and iterative development is evident.

Company Website: buyersedgeplatform.com

📝 Enhancement Note: The company operates in a B2B2C model, aiming to drive value for corporate partners (B2B) through a user-friendly loyalty program (B2C). Understanding this dual focus is key for a Product Designer. The "passion for collaboration, technology, and helping foodservice business succeed" points to a culture that values innovation and practical solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Product Designer," indicating a mid-to-senior level position. It involves significant autonomy, end-to-end ownership of design projects, and the opportunity to shape foundational design elements. The candidate is expected to be a strong individual contributor with the potential to mentor or lead future design initiatives.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Head of Product, Director of Product, or potentially a Design Lead if one exists or is planned. The role will involve close collaboration with Product Managers and Engineering leads.

Operations Impact: The Senior Product Designer will have a direct and measurable impact on the company's revenue and GTM strategy by:

• Enhancing user acquisition and onboarding through intuitive design.

• Driving user engagement and loyalty, leading to increased repeat business and program adoption.

• Improving user retention by creating valuable and satisfying experiences.

• Contributing to product roadmap decisions that align with market opportunities and business goals.

Growth Opportunities:

• Design Leadership: Opportunity to establish and lead the design function, potentially building and managing a future design team.

• Strategic Influence: Play a key role in shaping the product strategy and roadmap based on user insights and market trends.

• Skill Specialization: Deepen expertise in areas like loyalty programs, gamification, growth design, and mobile UX within the foodservice technology sector.

• Cross-Functional Expertise: Gain valuable experience working across product, engineering, marketing, and business development functions.

• Impactful Projects: Contribute to a high-visibility product that directly drives business value and user satisfaction.

📝 Enhancement Note: The "first dedicated product designer" aspect is a significant growth opportunity, allowing the individual to build processes, establish standards, and potentially define the future of design within the organization. This aligns with the operations focus on building scalable systems and processes.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and autonomy in choosing a work environment.

Office Location(s): The role is "Remotely based," meaning candidates can work from anywhere, though time zone alignment for collaboration may be preferred. The company has a presence in the foodservice industry, which often involves interactions with a broad network of businesses.

Workspace Context:

• As a remote role, the candidate will be responsible for establishing their own productive workspace.

• Collaboration will primarily occur through digital tools, necessitating strong communication skills and comfort with virtual teamwork.

• The company's focus on technology and digital procurement suggests a modern, digitally-enabled work environment, even for remote employees.

Work Schedule: The role is full-time, approximately 40 hours per week. While remote, adherence to core business hours for team collaboration and meetings will be expected. The flexible PTO policy supports a healthy work-life balance.

📝 Enhancement Note: The remote nature of the role requires self-discipline, effective time management, and strong digital communication skills. Candidates should be comfortable working independently and proactively engaging with distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your design process, showcase key projects (especially iOS apps), and discuss your approach to problem-solving, user research, and design systems. Be prepared to articulate how your designs have driven business outcomes.

• Design Challenge (Potential): You may be asked to complete a take-home design exercise or a live design critique/whiteboarding session to evaluate your problem-solving skills, design thinking, and ability to articulate ideas under pressure.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially Lifecycle Marketing to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership to evaluate strategic thinking, leadership potential, and overall alignment with company goals.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, your process, the solutions you designed, and most importantly, the measurable results and business impact. Quantify where possible.

• Showcase iOS Expertise: Highlight your experience with iOS design principles and demonstrate your understanding of the platform's nuances.

• Design System Examples: Clearly present your experience with creating, managing, and evolving design systems. Explain the benefits your system provided.

• User-Centricity: Emphasize your user research methodology and how it informed your design decisions.

• Figma Proficiency: Be ready to walk through your Figma files, showcasing your file organization, component usage, and prototyping capabilities.

• Storytelling: Structure your presentations to tell a compelling story about your design journey and problem-solving approach.

Challenge Preparation:

• If a design challenge is provided, thoroughly understand the brief, identify key constraints and objectives, and outline your approach before diving into design.

• Practice articulating your thought process clearly and concisely, focusing on the "why" behind your design decisions.

• Be prepared to discuss trade-offs, potential risks, and alternative solutions.

• For whiteboarding exercises, focus on ideation, user flows, and system architecture rather than pixel-perfect visuals.

📝 Enhancement Note: As the "first dedicated product designer," the portfolio review will be exceptionally critical. Candidates should prepare to demonstrate not only strong design execution but also the strategic thinking and process-building capabilities required to establish design standards and drive business growth. This aligns with the operations focus on building repeatable, scalable processes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the primary tool for UI design, prototyping, and collaboration. Proficiency is essential.

• Prototyping Tools: Experience with modern prototyping tools beyond Figma (e.g., Principle, Framer) is a plus.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms for analyzing user behavior and validating design hypotheses.

• Data Visualization Tools: Ability to interpret data presented in dashboards or reports.

CRM & Automation:

• While not directly a design tool, understanding how design impacts user journeys within CRM or marketing automation platforms (e.g., for lifecycle marketing) is beneficial.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The emphasis on leveraging data from analytics platforms indicates that the designer must be comfortable with a data-informed approach to design, which is a key tenet of operations and GTM strategy.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working closely with Product, Engineering, and Marketing teams to achieve shared goals.

• Data-Driven Innovation: Using data and user insights to inform design decisions and drive continuous improvement.

• User-Centricity: A commitment to understanding and serving the needs of the end-user.

• Efficiency & Scalability: Building design systems and processes that support rapid iteration and long-term growth.

• Passion for Success: A shared drive to help foodservice businesses succeed through effective technology solutions.

Collaboration Style:

• Open and transparent communication through digital channels.

• Iterative design reviews with constructive feedback.

• Cross-functional partnership to ensure alignment on business objectives and user experience.

• A culture that encourages initiative and proactive contribution, especially as the first dedicated designer.

📝 Enhancement Note: The company culture values collaboration and a data-driven approach, aligning well with the operational mindset required in Revenue Operations and Sales Operations. The "passion for collaboration, technology, and helping foodservice business succeed" suggests a mission-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Foundations: As the first dedicated designer, the challenge will be to define and implement design processes, standards, and a design system from the ground up.

• Balancing Business & User Needs: Navigating the need to meet business objectives (e.g., growth metrics) while ensuring an excellent user experience.

• Remote Collaboration: Effectively collaborating and communicating with distributed teams across different functions.

• Evolving Product Landscape: Staying abreast of changes in the foodservice industry and mobile technology to ensure designs remain relevant and competitive.

Learning & Development Opportunities:

• Design System Ownership: Opportunity to build and own a critical design asset that will scale across products.

• Strategic Product Input: Influence product roadmap and strategy, moving beyond pure design execution.

• Growth Design Specialization: Deepen expertise in designing for user acquisition, activation, engagement, and retention.

• Industry Expertise: Develop a strong understanding of the foodservice technology and procurement industry.

• Potential Team Leadership: Pave the way for future design team growth and leadership.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the foundational nature of the role. This is an opportunity to build, not just execute, and to have a significant impact on the company's product direction and user experience strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you established a design system or style guide from scratch. What were the key challenges and how did you overcome them?" (Prepare to discuss process, components, adoption strategies, and impact.)

• "How do you approach translating business goals, like increasing user retention by X%, into specific design solutions for a mobile app?" (Focus on user research, hypothesis generation, design iteration, and measurement.)

Company & Culture Questions:

• "What excites you about the foodservice industry and the role of technology within it?" (Research Buyers Edge Platform and Dinova's mission, market position, and impact.)

• "How would you foster collaboration between design, product, and engineering in a remote environment?" (Discuss communication tools, meeting cadences, and feedback loops.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your specific contributions, your design process, the solutions you developed, and the quantifiable outcomes.

• Highlight iOS Specifics: Dedicate time to showcasing your understanding of iOS design principles and your best iOS projects.

• Demonstrate Design System Maturity: Clearly present your design system work, explaining its architecture, benefits, and how it ensures consistency.

• Emphasize Data & Growth: Be ready to discuss how data informed your design decisions and how your designs impacted key growth metrics.

• Be Prepared for Figma Walkthroughs: Have your Figma files organized and be ready to navigate them, explaining your component usage and interaction design.

📝 Enhancement Note: Given this is the "first dedicated product designer," interviewers will be looking for not only strong design skills but also the ability to establish processes, influence stakeholders, and drive measurable business outcomes through design. Prepare to discuss "how" you would build and improve, not just "what" you have built.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight your experience in end-to-end product design, consumer-facing mobile apps (especially iOS), design systems, user research, and growth metrics. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest iOS projects, detailed case studies demonstrating your process and impact, and examples of your design system work. Make sure it's easily accessible and well-organized.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, your problem-solving approach, and the measurable results of your designs. Be ready to discuss your experience with Figma.

• Research the Company: Understand Buyers Edge Platform's mission, the Dinova loyalty program, and their position in the foodservice technology market. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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