Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Burq, Inc. Location: Lahore, Punjab, Pakistan Job Type: FULL_TIME Category: Product Design / UX/UI / GTM Strategy Date Posted: 2025-09-29 Experience Level: 5-10 Years Remote Status: Remote OK

🚀 Role Summary

• Drive the end-to-end product design lifecycle, from initial problem framing and strategy development to high-fidelity UI and prototype creation in Figma.
• Execute product design responsibilities with a hybrid UX/UI and product strategy focus, ensuring the creation of impactful 0→1 features.
• Leverage evidence-based decision-making through scrappy user research, product data analysis, and the translation of insights into actionable product recommendations.
• Contribute to the evolution of the design system, elevating craft, accessibility, and performance across various product surfaces.
• Foster strong cross-functional collaboration with Product Management, Engineering, Customer Experience, and Sales teams to ensure successful product launches and iterations.

📝 Enhancement Note: This role emphasizes end-to-end ownership for Product Designers on specific projects, requiring them to manage problem definition, research, strategy, UX/UI design, engineering collaboration, launch, measurement, and iteration. The "hybrid UX/UI and product strategy" phrasing suggests a need for designers who can not only craft interfaces but also contribute significantly to the strategic direction of the product. The mention of "0→1 features" highlights a focus on innovation and new product development.

📈 Primary Responsibilities

• Problem Framing & Strategy: Translate ambiguous customer pain points into crisp problem statements, hypotheses, and success criteria that guide product development.
• End-to-End Product Design: Map user flows, create interactive prototypes, and develop production-ready UI in Figma, working closely with Engineering to ensure the delivery of high-quality and reliable user experiences.
• Evidence-Based Decision Making: Plan and conduct user research (merchant interviews, usability tests), analyze product data, and synthesize findings into clear, data-driven product recommendations.
• Systems & Quality Assurance: Contribute to the enhancement of the design system, ensuring high standards for craft, accessibility, and performance across dashboard, tracking, and integration interfaces.
• Cross-Functional Collaboration: Partner effectively with Product Managers, Engineers, Customer Experience, and Sales teams to de-risk product initiatives, scope projects, and sequence work, writing clear specifications to align stakeholders and facilitate development.
• Impact Measurement & Iteration: Measure the impact of launched features post-launch and iterate on designs to improve reliability, cost-effectiveness, and merchant adoption.

📝 Enhancement Note: The responsibilities highlight a proactive approach, expecting the designer to initiate and lead problem definition for certain projects, which goes beyond typical design tasks. The emphasis on "scrappy research" and "product data analysis" indicates a need for a pragmatic and data-informed design approach, common in fast-paced startup environments.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Design, HCI, Computer Science, or a related field is often expected for senior roles. Experience: 5+ years in product design, with a proven track record of shipping multiple 0→1 features that have had measurable impact. Experience as a Product Manager is a significant plus.

Required Skills:

• Product Design: Comprehensive understanding of the product design lifecycle, from ideation to post-launch iteration.
• UX/UI Design: Expertise in creating intuitive, user-centered interfaces and seamless user experiences.
• Product Strategy: Ability to contribute to product strategy, define problem spaces, and align design efforts with business objectives.
• Figma Proficiency: Advanced skills in Figma, including component libraries, variables, responsive layouts, and collaborative design workflows.
• Prototyping: Proficiency in rapid and high-fidelity prototyping for user testing and stakeholder presentations.
• User Research: Experience planning, executing, and synthesizing qualitative user research (e.g., merchant interviews, usability tests).
• Product Analytics: Ability to analyze product data and translate quantitative insights into design decisions.
• Collaboration: Strong ability to collaborate effectively with cross-functional teams (PM, Engineering, CX, Sales).
• Product Writing: Excellent written communication skills for articulating design rationale, trade-offs, and creating PRDs/one-pagers.
• Engineering Collaboration: Comfort working closely with engineers, understanding system constraints, and discussing technical aspects like API documentation.
• Design Systems: Experience contributing to or evolving design systems to ensure consistency and scalability.
• Accessibility: Understanding and application of accessibility best practices in design.

Preferred Skills:

• AI Design Tools: Experience with AI tools for design and prototyping (e.g., Cursor).
• Delivery/Logistics Product Experience: Prior experience designing products within the delivery, shipping, or logistics domain.
• Product Management Experience: Prior experience in a Product Manager role.

📝 Enhancement Note: The "5+ years" combined with "shipped multiple 0→1 features" strongly suggests a need for a candidate who has demonstrably driven new product initiatives from conception to launch, not just iterated on existing products. The bonus points for Product Manager experience indicate a desire for candidates with a strong strategic and business acumen, bridging the gap between design and product management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0→1 Feature Case Studies: Showcase at least 1-2 detailed case studies demonstrating your involvement in bringing entirely new features or products from concept to launch, highlighting your strategic contribution.
• Problem Definition & Solution: Clearly articulate the ambiguous customer pain points you addressed and the strategic approach taken to define the problem statement and success criteria.
• End-to-End Design Process: Provide a comprehensive overview of your design process, including user research methodologies, wireframing, prototyping in Figma (demonstrating component usage, variables), high-fidelity UI design, and collaboration with engineering.
• Impact & Iteration: Quantify the measurable impact of your work post-launch, using product data and metrics to demonstrate success and explain any subsequent iterations.
• Cross-Functional Collaboration: Illustrate how you partnered with PM, Engineering, CX, and Sales teams throughout the design process, including examples of stakeholder alignment and specification writing.

Process Documentation:

• Workflow Design & Optimization: Examples of how you've mapped complex user journeys or business workflows and identified areas for optimization.
• System Implementation Standards: Demonstrations of how you've applied or contributed to design systems, ensuring consistency, accessibility, and performance across interfaces.
• Measurement & Performance Analysis: Evidence of how you've defined key metrics, tracked feature performance, and used data to inform design iterations.

📝 Enhancement Note: Given the emphasis on "0→1 features" and "end-to-end ownership" by the designer, the portfolio must clearly showcase strategic thinking, problem-solving, and the ability to drive initiatives independently, not just execute design tasks. The portfolio should act as a testament to the candidate's ability to function as a strategic design leader.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 5-10 years of experience in Lahore, Pakistan, a competitive salary range would typically fall between PKR 3,000,000 to PKR 6,000,000 annually. This range can vary significantly based on the specific company's funding, the candidate's negotiation skills, and the precise scope of responsibilities.

Benefits:

• Competitive Salary: As indicated by the estimated range, reflecting seniority and expertise.
• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, conferences, and access to design tools and resources.
• Remote Work Stipend: Potential allowance for home office setup and internet connectivity if the role is remote.
• Stock Options/Equity: Common in startups to offer equity as part of the compensation package.
• Performance Bonuses: Annual bonuses tied to individual and company performance.

Working Hours:

• The standard full-time workweek is typically 40 hours. Given the "Remote OK" status, there may be flexibility in daily scheduling, provided that core collaboration hours and project deadlines are met. The emphasis on a "written culture" suggests that asynchronous communication is valued, allowing for some flexibility within reasonable working hours.

📝 Enhancement Note: The salary estimate is based on general market research for senior tech roles in Pakistan, considering cost of living and industry benchmarks. For this specific role, the "Remote OK" aspect could potentially command a slightly higher salary if the candidate is expected to align with international compensation standards or if the company has a global pay scale. Benefits are inferred based on standard offerings for tech companies in emerging markets and startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / Logistics (inferred from "delivery/shipping/logistics products" mention and general tech startup environment). Burq, Inc. appears to be a startup focused on improving logistics and delivery operations, likely for businesses. Company Size: Small to Medium-sized (Startup environment, implying agility and a hands-on approach). Founded: Likely a relatively young company, given the startup context and emphasis on innovation and ambiguity. Exact founding date is not available.

Team Structure:

• Product Development Teams: Organized around Product Manager/Product Designer/Engineering Lead triads, each owning specific product domains.
• End-to-End Ownership: Product Designers may own problem definition and solution end-to-end, indicating a high degree of autonomy and responsibility.
• Cross-Functional Integration: Strong emphasis on close collaboration between Product, Design, and Engineering to drive product development.

Methodology:

• Written Culture: Prioritizes concise written documentation for problem definition, solution articulation, stakeholder alignment, and decision-making, facilitating asynchronous communication and clarity.
• Data-Driven Decisions: Utilizes product data and customer insights to inform product development and design iterations.
• Agile & Iterative: Embraces a fast-paced, iterative approach to product development, comfortable with ambiguity and frequent changes in priorities.

Company Website: https://burqup.com/ (inferred from domain_derived)

📝 Enhancement Note: The "written culture" is a key differentiator, suggesting that candidates who excel at clear, concise written communication will thrive. The triad structure implies a collaborative, empowered team environment where designers are integral to strategic decision-making. The mention of AI tools suggests a forward-thinking approach to design processes.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, strategic input, and the ability to mentor junior designers. The role is expected to lead design initiatives, drive product strategy, and take ownership of complex problem spaces.

Reporting Structure: Likely reports to a Head of Product, Design Lead, or CTO, depending on the company's organizational structure. The triad model suggests close collaboration with Product Managers and Engineering Leads as peers rather than direct reporting lines for day-to-day project work.

Operations Impact: The role has a direct and substantial impact on the company's revenue and business decisions through the development of features that improve operational efficiency, customer adoption, and merchant satisfaction. The expectation for designers to own the "problem definition and solution end-to-end" for certain projects means their strategic contributions are critical to business outcomes.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team of designers and shaping the design vision.
• Product Management Transition: With strong strategic contributions and Product Manager experience as a bonus, a transition into a Product Management role is a plausible career path.
• Specialization: Opportunity to deepen expertise in specific areas like AI-driven design, logistics technology, or user research methodologies.
• Strategic Influence: Continued opportunity to influence product strategy and company direction as the company scales.

📝 Enhancement Note: The emphasis on "end-to-end ownership" and the potential bonus for PM experience indicates that this role offers significant growth potential beyond traditional senior design responsibilities, positioning it as a strategic contributor with clear pathways for advancement into leadership or product management.

🌐 Work Environment

Office Type: Hybrid or Remote-First. The "Remote OK" status and emphasis on a "written culture" suggest a flexible work environment prioritizing asynchronous work and digital collaboration. Office Location(s): Lahore, Punjab, Pakistan. While remote is an option, the primary listed location is Lahore.

Workspace Context:

• Collaborative Environment: While remote-friendly, the triad structure and emphasis on cross-functional execution imply a highly collaborative digital workspace. Tools like Figma and written documentation will be central to this collaboration.
• Operations Tools & Technology: Access to industry-standard design and prototyping tools (Figma) and potentially AI-assisted design tools. Integration with engineering workflows is key.
• Team Interaction: Regular interaction with Product Managers, Engineering Leads, and other stakeholders through digital communication channels and scheduled meetings.

Work Schedule: Full-time, with potential for flexible scheduling due to the remote-friendly nature. Emphasis on asynchronous communication means that while core hours for collaboration might exist, individual work time can be managed to optimize productivity.

📝 Enhancement Note: The "written culture" and "comfort with ambiguity" are strong indicators of how the company operates. It suggests an environment where clear documentation and independent problem-solving are valued, making it suitable for self-starters who can manage their time effectively in a remote or hybrid setting.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Workable platform.
• Portfolio Review: Initial screening will likely focus on the portfolio, specifically looking for case studies demonstrating 0→1 features, strategic thinking, and end-to-end product design process.
• Hiring Manager/Recruiter Screen: A preliminary call to discuss experience, motivations, and cultural fit.
• Design Challenge/Case Study: A more in-depth exercise, potentially involving a take-home challenge or an on-site/virtual presentation of a portfolio case study, focusing on problem-solving, design thinking, and strategic rationale.
• Cross-Functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other team members to assess collaboration skills, technical understanding, and cultural alignment.
• Final Interview: Likely with a senior leader (e.g., CTO, Head of Product) to discuss strategic vision, leadership potential, and final fit.

Portfolio Review Tips:

• Highlight 0→1 Features: Ensure your portfolio prominently features case studies detailing the journey of new products or features from ideation to launch and iteration.
• Showcase Strategic Thinking: Clearly articulate the "why" behind your design decisions. Explain the problem statements, hypotheses, and how your design solutions addressed business and user needs.
• Demonstrate Process: Detail your end-to-end design process, including research methodologies (user interviews, data analysis), UX/UI design, prototyping (Figma components, variables), and collaboration with engineering.
• Quantify Impact: Use metrics and data to demonstrate the success of your projects. Show how your designs improved key business outcomes (e.g., adoption, efficiency, cost reduction).
• Written Clarity: Ensure your portfolio case studies are well-written, concise, and easy to understand, reflecting the company's "written culture."

Challenge Preparation:

• Understand the Business: Research Burq, Inc., its mission, target users (merchants), and competitive landscape, especially in the logistics/delivery tech space.
• Prepare for Ambiguity: Be ready to tackle open-ended problems and demonstrate how you bring clarity to ambiguous situations.
• Articulate Trade-offs: Practice discussing design trade-offs and the rationale behind your choices.
• Showcase Collaboration: Prepare examples of how you've effectively partnered with PMs and Engineers to achieve project goals.
• AI Integration: If comfortable, be prepared to discuss how AI tools could be leveraged in the design process for this role.

📝 Enhancement Note: The emphasis on a "written culture" and "ambiguity management" suggests that interview questions and challenges will likely probe these areas deeply. Candidates should prepare to articulate their thought process clearly and demonstrate how they bring structure to uncertain situations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, component libraries, and collaborative workflows. Proficiency in advanced features like variables and responsive layouts is expected.
• Prototyping Tools: Figma's prototyping capabilities are primary, but familiarity with other tools may be beneficial.
• Design System Tools: Tools for creating, managing, and documenting design systems.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Mixpanel, Amplitude, or similar for tracking user behavior, feature adoption, and conversion rates.
• Data Visualization Tools: Potentially Tableau, Power BI, or in-house dashboards for presenting product data and insights.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and automation platforms impact user journeys and business processes can be beneficial. Familiarity with how design influences these systems is a plus.
• API Documentation: Comfort in reading and understanding API documentation to collaborate effectively with engineers on system constraints and integrations.

📝 Enhancement Note: The explicit mention of Figma and the need to collaborate with engineers on "API docs" and "system constraints" indicates a hands-on role requiring technical understanding beyond pure visual design. Familiarity with data analytics tools is also crucial for evidence-based decision-making.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep focus on understanding and solving merchant pain points to drive adoption and satisfaction.
• Data-Driven Decision Making: Relying on research and analytics to inform design choices and measure impact.
• Collaboration & Transparency: Working closely with cross-functional teams and maintaining open communication through written documentation.
• Ownership & Accountability: Taking responsibility for the end-to-end success of product initiatives.
• Adaptability & Agility: Comfort with ambiguity and the ability to pivot quickly in a startup environment.
• Craftsmanship & Quality: A commitment to high standards in design execution, accessibility, and performance.

Collaboration Style:

• Asynchronous & Written: Emphasizes clear, concise written communication as a primary mode of collaboration, suitable for remote and distributed teams.
• Triad-Based: Close, peer-level collaboration within Product Manager/Product Designer/Engineering Lead triads for domain ownership.
• Cross-Functional Alignment: Proactive engagement with Sales, CX, and other departments to gather insights and ensure product market fit.
• Feedback Loops: Encourages regular feedback and iteration based on user testing and performance data.

📝 Enhancement Note: The values of "ownership," "adaptability," and "written culture" are central to this role and company. Candidates should be prepared to demonstrate these qualities through their portfolio and interview responses.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The startup environment means priorities and opportunities can shift rapidly. Candidates must demonstrate comfort and skill in turning ambiguity into clarity.
• Driving 0→1 Innovation: Conceiving, designing, and launching entirely new features or products requires significant initiative, strategic thinking, and risk-taking.
• Balancing Craft with Speed: Maintaining high design quality and accessibility standards while working in a fast-paced, iterative environment.
• Cross-Functional Alignment: Ensuring consistent communication and buy-in from diverse stakeholders (Product, Engineering, Sales, CX).

Learning & Development Opportunities:

• AI Design Integration: Opportunity to experiment with and integrate cutting-edge AI design and prototyping tools into the workflow.
• Product Strategy Deep Dive: Significant exposure to product strategy and decision-making, fostering growth into more strategic roles.
• Industry Expertise: Developing specialized knowledge in the logistics and delivery technology sector.
• Leadership Skills: Potential to mentor junior designers and lead design initiatives, paving the way for leadership roles.

📝 Enhancement Note: The challenges are framed as opportunities for growth. Candidates who embrace these challenges and demonstrate a proactive approach to learning and problem-solving will be highly valued.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you turned an ambiguous customer pain point into a clear problem statement and a successful product feature. What was your process, and what was the outcome?" (Focus on problem framing, strategy, and impact).
• "How do you approach end-to-end product design for a 0→1 feature, especially when you might be the primary driver of problem definition? Walk us through your process, including research, design, and collaboration." (Focus on ownership, strategy, process, and collaboration).
• "Given our focus on a 'written culture,' how do you ensure clear communication and alignment with stakeholders like Product Managers and Engineers, especially on complex or ambiguous projects?" (Focus on written communication and stakeholder management).

Company & Culture Questions:

• "How do you see your design philosophy aligning with our emphasis on data-driven decisions and customer testing?" (Focus on cultural fit and methodology).
• "Describe your experience working in a fast-paced startup environment and how you handle changing priorities or ambiguity." (Focus on adaptability and resilience).
• "What are your thoughts on leveraging AI tools in the product design process, and how might you apply them at Burq?" (Focus on innovation and forward-thinking).

Portfolio Presentation Strategy:

• Tell a Story: Structure your case studies as narratives, clearly outlining the problem, your process, your specific contributions, the trade-offs you made, and the measurable impact.
• Quantify Everything: Use data and metrics to support your claims about success and impact. Show how your designs improved key business outcomes.
• Show, Don't Just Tell: Use visuals (screenshots, prototypes, flow diagrams) effectively to illustrate your design solutions and process.
• Highlight Strategic Input: For 0→1 features, emphasize your role in defining the problem and strategy, not just executing the UI.
• Be Concise and Clear: Reflect the company's "written culture" by being articulate and to the point in your presentation.

📝 Enhancement Note: The interview preparation strategy emphasizes demonstrating strategic thinking, problem-solving in ambiguous contexts, and strong communication skills, aligning with the core requirements and company culture outlined in the job description.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Workable application link.
• Portfolio Customization: Tailor your portfolio to highlight 2-3 strong case studies that specifically showcase your experience with 0→1 features, end-to-end product design, and strategic problem-solving. Emphasize projects where you took significant ownership.
• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, highlighting achievements related to product strategy, UX/UI design, Figma proficiency, user research, and cross-functional collaboration. Use keywords from the job description naturally.
• Interview Preparation: Practice articulating your design process, strategic rationale, and collaborative experiences. Prepare specific examples for behavioral questions related to ambiguity, data-driven decisions, and stakeholder management.
• Company Research: Thoroughly research Burq, Inc., its mission, its product offerings (especially for merchants), and its position in the logistics/delivery tech market. Understand their "written culture" and approach to product development.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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