Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Booksy Location: United Kingdom (Remote) Job Type: Full-time Category: Product Design / GTM Operations Date Posted: 2025-10-28 Experience Level: 5-10 Years Remote Status: Fully Remote

🚀 Role Summary

• Drive product strategy and user experience by leading end-to-end design initiatives for complex features and user journeys, ensuring alignment with business objectives and a strong focus on user needs.
• Champion design excellence and establish best practices within a growing design team, influencing the evolution of design systems and overall design methodology.
• Collaborate closely with product management, engineering, and other cross-functional stakeholders to translate user insights and business requirements into impactful product solutions.
• Leverage a strategic mindset to connect design decisions directly to business outcomes, contributing to Booksy's evolution as a design-led organization.
• Actively contribute to shaping team culture and processes, fostering an environment of continuous learning, innovation, and collaborative problem-solving.

📝 Enhancement Note: While the core role is Product Design, the emphasis on user-centered design, business strategy alignment, cross-functional collaboration, and driving product roadmaps positions this role as having significant overlap with Go-To-Market (GTM) Operations, particularly in ensuring product-market fit and user adoption. The "design-led organization" and "shaping products and how we build them" aspects suggest a strategic operational influence beyond traditional design execution.

📈 Primary Responsibilities

• Lead comprehensive discovery processes to deeply understand user pain points, business requirements, and market opportunities, synthesizing findings into actionable design strategies.
• Translate complex user needs and business goals into intuitive and effective user interfaces and experiences across multiple platforms.
• Develop high-fidelity prototypes and conduct user testing to validate design hypotheses, gather feedback, and iterate on solutions efficiently.
• Contribute to and evolve Booksy's design system, ensuring consistency, scalability, and efficiency in design and development efforts.
• Partner with product managers and engineers to define product roadmaps, prioritize features, and ensure successful implementation of design solutions.
• Design and execute experiments to inform design decisions and measure the impact of product changes on user behavior and business metrics.
• Advocate for user needs and design quality in all cross-functional discussions, presenting and defending design decisions to stakeholders at various levels.
• Proactively identify opportunities for process improvement within the design and product development lifecycle, contributing to a more efficient and effective GTM strategy.
• Mentor and support other designers, sharing knowledge and raising the overall standard of design craft and practice within the team.

📝 Enhancement Note: Responsibilities have been expanded to highlight the strategic and operational aspects of a Senior Product Designer in a "design-led organization," emphasizing influence on roadmaps, process improvement, and contributing to business outcomes, aligning with GTM operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles equivalent to a Bachelor's degree in Design, HCI, or a related field is expected. Experience: A minimum of 5 years of progressive experience in product design, with a proven track record of successfully delivering end-to-end product solutions in fast-paced, evolving environments.

Required Skills:

• 5+ years of product design experience, with a strong portfolio demonstrating end-to-end work on complex product challenges.
• Exceptional craft skills across interaction design, visual design, and systems thinking.
• Deep understanding of user-centered design principles and their practical application in complex product contexts.
• Proficiency in creating high-quality designs, from early-stage concepts to polished, production-ready assets.
• Experience working within and contributing to the evolution of established design systems.
• Demonstrated ability to lead discovery work, synthesize research and data into clear design opportunities, and define design vision.
• Strong collaboration skills, with the ability to build productive relationships and work effectively with diverse, cross-functional teams.
• Excellent communication and presentation skills, capable of articulating design thinking and defending decisions to technical and non-technical stakeholders.
• Strategic mindset, with the ability to connect design decisions to business outcomes and product strategy.
• Proactive and self-directed approach to work, with a track record of identifying opportunities and taking initiative.

Preferred Skills:

• Experience leveraging AI tools and emerging technologies to enhance the design process and output.
• Familiarity with agile development methodologies and experience working closely with engineering teams in an agile environment.
• Experience in a scale-up or high-growth technology company.
• Exposure to product analytics tools and experience designing experiments to measure impact.
• Experience in mentoring junior designers or contributing to design best practices.

📝 Enhancement Note: The "5+ years" experience level is inferred from both the explicit mention and the complexity of responsibilities. The preference for AI tools and experience in scale-ups is derived from the company's description and industry trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating ownership from discovery to delivery.
• Case studies that clearly articulate the problem, your role, the design process, key decisions, and the measurable impact of your solutions.
• Examples of interaction design, visual design, and systems thinking applied to real-world product challenges.
• Demonstrations of how you've leveraged user research, data, and insights to inform design decisions.
• Evidence of contribution to or creation of design systems, including examples of how you ensured consistency and scalability.

Process Documentation:

• Examples of how you've led discovery work, including methods for user research, problem synthesis, and opportunity definition.
• Prototypes or examples of rapid prototyping used for hypothesis testing and solution validation.
• Documentation of design iteration based on user feedback, experiments, and performance metrics.
• Case studies highlighting collaboration with product management and engineering teams throughout the development lifecycle.
• Examples of how you've articulated design vision and strategy to stakeholders.

📝 Enhancement Note: Portfolio requirements are tailored for a senior role, emphasizing strategic contributions, end-to-end ownership, and measurable impact, which are critical for operations-focused evaluation.

💵 Compensation & Benefits

Salary Range: Based on market research for Senior Product Designers in the United Kingdom, with remote work considerations and the specified experience level (5-10 years), a competitive salary range is estimated between £60,000 - £90,000 per annum. This estimate accounts for the cost of living in the UK and the specialized skills required for a senior role in a tech scale-up.

Benefits:

• Flexible working hours, allowing for better work-life integration and personal scheduling.
• Opportunity to work remotely within the United Kingdom, providing flexibility and autonomy.
• Access to development opportunities in an international environment, with teams across 6 countries, facilitating global exposure and career growth.
• Additional benefits that may differ depending on the specific location within the UK, potentially including health insurance, pension contributions, or professional development stipends.
• A welcoming and supportive team environment, fostering collaboration and mutual assistance.

Working Hours: The role is listed as Full-time, implying approximately 40 hours per week. The company offers flexible working hours, allowing for adaptation around core business needs and team collaboration requirements.

📝 Enhancement Note: A salary range has been estimated based on typical Senior Product Designer compensation in the UK, considering the remote aspect and company stage (scale-up). Benefits are directly extracted and elaborated for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Booksy operates within the Technology sector, specifically in the Beauty and Wellness marketplace. This involves building a platform that connects service providers (e.g., salons, spas, barbers) with consumers seeking appointments, creating a two-sided marketplace. Company Size: Booksy is described as an "ever-changing scale-up" with teams in 6 countries, indicating a mid-to-large size company experiencing rapid growth. This implies a dynamic environment where processes are still being defined and refined, offering significant opportunities for impact. Founded: While the founding date isn't explicitly provided, the description of Booksy as a "scale-up" suggests it is an established company that has moved beyond its startup phase and is now focused on significant growth and market expansion.

Team Structure:

• The design team is growing, and the Senior Product Designer will be a key individual contributor within this expanding function.
• Collaboration is expected across Product Management, Engineering, and other cross-functional partners, indicating a matrixed or project-based team structure.
• The role contributes to establishing design as a strategic partner across the organization, suggesting strong integration with business units beyond just the product team.

Methodology:

• Booksy emphasizes a "design-led organization" approach, meaning design thinking and user-centricity are core to their strategy and operations.
• The company thrives on bringing clarity to ambiguity and solving problems inventively, suggesting a culture that values proactive problem-solving and innovation.
• Design work includes iterative shipping, measuring impact, and refining based on outcomes, pointing to a data-informed and agile product development methodology.

Company Website: https://booksy.com/

📝 Enhancement Note: Company information has been synthesized from mentions of "scale-up," "global team," and "design-led organization" to infer the operational context and cultural drivers relevant to a designer role.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, signifying a high level of autonomy, expertise, and responsibility. It requires not only excellent design craft but also the ability to influence strategy, mentor others, and contribute to the maturity of the design practice. The role is pivotal in shaping product direction and operationalizing design excellence. Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Design, or potentially a Director of Product, depending on the specific organizational structure. They will work closely with Product Managers and Engineering Leads, forming core product teams. Operations Impact: As a Senior Product Designer in a "design-led organization," the impact extends beyond just the user interface. This role influences product strategy, roadmap prioritization, and the overall user experience that drives customer acquisition, retention, and ultimately, revenue. The ability to balance user needs with business strategy is critical for operational success and market growth.

Growth Opportunities:

• Specialization: Deepen expertise in specific product areas (e.g., consumer, provider, payments) or design disciplines (e.g., research, systems design).
• Leadership: Transition into a Design Lead or Managerial role, overseeing a team of designers and guiding their professional development.
• Strategic Influence: Become a key voice in product strategy and GTM planning, influencing market positioning and user adoption strategies through design.
• Process Improvement: Lead initiatives to refine design workflows, implement new tools, and enhance collaboration across product and engineering, directly impacting operational efficiency.
• Cross-functional Mobility: Develop strong relationships and understanding of business operations, potentially leading to opportunities in Product Management or GTM strategy roles.

📝 Enhancement Note: Growth opportunities are framed within the context of operations and GTM, emphasizing strategic influence, process improvement, and cross-functional impact, aligning with the senior level and company's design-led aspirations.

🌐 Work Environment

Office Type: While the role is fully remote, the company culture is described as collaborative and supportive, suggesting that even in a distributed environment, there's an emphasis on team interaction and shared goals. Booksy operates as a scale-up, implying a modern, agile, and often open-plan (or virtual equivalent) work environment. Office Location(s): The role is open to candidates in the United Kingdom, Spain, and Poland, with the understanding that remote work is the primary arrangement within these regions. This distributed model necessitates strong asynchronous communication practices and a reliance on digital collaboration tools.

Workspace Context:

• Remote Collaboration: Expect to utilize a suite of digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, Jira, video conferencing).
• Operations Tools & Technology: Access to industry-standard design software and potentially tools for A/B testing, analytics, and design system management.
• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs are key for staying connected and aligned in a remote setting. The emphasis is on proactive communication and shared ownership.

Work Schedule: Full-time with flexible working hours. This arrangement allows for adaptation to team needs and personal productivity peaks, while still requiring consistent availability for core collaboration and project deliverables. The flexibility is crucial for remote professionals to manage their personal and professional lives effectively.

📝 Enhancement Note: The work environment description focuses on the realities of a remote, international scale-up, emphasizing digital collaboration and the operational requirements of a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, craft, and alignment with the role's requirements. Be prepared to highlight your most relevant end-to-end product design projects.
• Portfolio Presentation & Discussion: A deeper dive into selected case studies from your portfolio. Focus on articulating the problem, your strategic approach, design decisions, challenges faced, and quantifiable outcomes. Be ready to discuss your experience with user-centered design, design systems, and collaboration.
• Cross-functional Interview: An interview with a Product Manager and/or Engineering Lead to assess collaboration skills, strategic thinking, and ability to integrate design into the broader product development lifecycle. Expect questions about how you balance user needs with business goals and technical constraints.
• Hiring Manager Interview: A conversation with the hiring manager to discuss cultural fit, leadership potential, and your vision for design at Booksy. This is an opportunity to understand team dynamics and how you can contribute to shaping the design practice.
• Take-Home Challenge (Potentially): Some companies may present a design challenge to assess problem-solving skills, design process, and ability to deliver under timed conditions. If given, ensure it aligns with Booksy's product domain and strategic goals.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to narrate a compelling journey from problem identification to solution and impact.
• Highlight Your Role: Clearly define your specific contributions, especially in team-based projects. For a senior role, emphasize leadership and strategic input.
• Show, Don't Just Tell: Use visuals, prototypes, and clear explanations to demonstrate your design process and its effectiveness.
• Quantify Impact: Whenever possible, include metrics and data that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).
• Tailor to Booksy: If possible, subtly align your portfolio examples with Booksy's industry or user base, demonstrating an understanding of their market.

Challenge Preparation:

• Understand the Context: If a challenge is provided, thoroughly review the brief, understanding the target users, business objectives, and constraints.
• Define Your Approach: Outline your problem-solving methodology, including research, ideation, prototyping, and validation steps.
• Focus on Process: Demonstrate a clear, logical design process, even if time is limited. Explain the "why" behind your decisions.
• Be Pragmatic: Present realistic solutions that consider technical feasibility and business impact.

📝 Enhancement Note: The interview and portfolio review process is detailed with operations-oriented advice, focusing on demonstrating strategic thinking, quantifiable impact, and collaborative capabilities crucial for senior GTM-aligned roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and its collaborative nature), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Prototyping & User Testing: InVision, Principle, ProtoPie, UserTesting.com, Maze.
• Collaboration & Communication: Slack, Microsoft Teams, Google Workspace.
• Project Management & Workflow: Jira, Asana, Trello.

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude, Heap.
• A/B Testing: Optimizely, VWO (Visual Website Optimizer), Google Optimize.
• Dashboarding: Tableau, Looker, Power BI (for understanding how design impacts business metrics).

CRM & Automation:

• While not a direct design tool, familiarity with CRM systems like Salesforce or HubSpot can provide context on how user data flows and impacts business operations. Understanding how design choices affect lead generation and customer lifecycle management is beneficial.
• Design System Management: Figma's component libraries, Zeroheight, Storybook (for more code-centric design systems).

📝 Enhancement Note: The tool stack is inferred based on industry standards for Senior Product Designers in tech scale-ups and the need for collaboration, prototyping, and data-driven decision-making relevant to operations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that design decisions are always grounded in user empathy and research.
• Excellence & Craftsmanship: A dedication to high-quality design output, meticulous attention to detail, and continuous improvement of design skills and practices.
• Collaboration & Transparency: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount for success.
• Innovation & Problem Solving: Embracing challenges with a proactive and inventive mindset, seeking creative solutions to complex user and business problems.
• Impact & Accountability: Focusing on delivering measurable business outcomes through design, taking ownership of projects, and being accountable for results.

Collaboration Style:

• Partnership: Working as a close partner with Product Managers and Engineers, sharing ownership of product success.
• Constructive Feedback: Engaging in regular design critiques and feedback sessions to elevate the quality of work and foster learning.
• Cross-functional Integration: Actively participating in broader product development discussions, ensuring design is considered early and throughout the lifecycle.
• Knowledge Sharing: A culture of sharing insights, best practices, and learnings to elevate the entire team and organization.

📝 Enhancement Note: The values and collaboration styles are inferred from Booksy's description of being a "design-led organization," "scale-up," and focusing on "solving problems inventively," applying these to the operational context of a design team.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Definition: Navigating a rapidly evolving scale-up environment where processes and strategies are still being defined requires comfort with uncertainty and the ability to create structure.
• Balancing User Needs with Business Goals: Effectively advocating for the user while ensuring designs align with Booksy's business objectives and revenue targets.
• Remote Collaboration at Scale: Maintaining strong cohesion, communication, and design quality across distributed teams and time zones.
• Driving Design Maturity: Contributing to the establishment and evolution of design best practices, tools, and culture within a growing organization.
• Rapid Iteration & Delivery: Meeting aggressive timelines while maintaining high design quality and ensuring user needs are thoroughly addressed.

Learning & Development Opportunities:

• Strategic Product Development: Gaining deep insights into product strategy, roadmap planning, and market dynamics within the beauty/wellness tech sector.
• Leadership Skills: Developing mentoring, team influence, and potentially management capabilities through senior-level contributions and team interactions.
• Design System Mastery: Becoming an expert in building and scaling complex design systems, a highly valuable skill in the operations and development pipeline.
• AI in Design: Exploring and integrating cutting-edge AI tools and technologies into the design workflow to enhance efficiency and innovation.
• Cross-Functional Understanding: Developing a comprehensive understanding of engineering, product management, and business operations through close collaboration.

📝 Enhancement Note: Challenges and growth opportunities are framed around the operational realities of a senior role in a scale-up environment, focusing on skill development relevant to GTM and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the discovery phase for a complex product feature. What was your process, and what were the key outcomes?" (Focus on research synthesis, problem definition, and strategic recommendations.)
• "How do you balance user needs with business objectives and technical constraints when designing? Provide an example." (Highlight your strategic thinking and ability to find optimal solutions.)
• "Walk us through a project where you significantly contributed to or evolved a design system. What challenges did you face, and how did you ensure adoption and consistency?" (Demonstrate systems thinking and operational impact.)

Company & Culture Questions:

• "Booksy is evolving into a design-led organization. What does this mean to you, and how would you contribute to this transition?" (Show your understanding of design's strategic role.)
• "How do you approach collaboration with product managers and engineers, especially in a remote environment?" (Emphasize your teamwork and communication skills.)
• "Describe a situation where you had to defend a design decision to stakeholders. How did you approach it, and what was the result?" (Assess communication and advocacy skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your case studies logically, covering problem, your role, process, solutions, and impact. Use clear headings and transitions.
• Focus on Impact: For each project, clearly articulate the quantifiable results and how your design contributed to business goals or user satisfaction.
• Showcase Your Process: Detail your methodology – research, ideation, prototyping, testing, iteration – and explain the rationale behind your choices.
• Highlight Collaboration: Mention how you worked with PMs, engineers, and other stakeholders.
• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs made, and alternative approaches considered.

📝 Enhancement Note: Interview questions are designed to probe for senior-level strategic thinking, operational understanding of product development, and the ability to articulate impact, aligning with GTM operations expectations.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided recruitment form on the Workable platform.
• Portfolio Customization: Review your portfolio and select 2-3 of your strongest end-to-end product design case studies that best demonstrate your experience with complex challenges, strategic thinking, and measurable impact. Tailor your presentation to highlight Booksy's industry and user base if possible.
• Resume Optimization: Ensure your resume clearly highlights your 5+ years of relevant product design experience, key skills (interaction design, visual design, systems thinking, user-centered design), and achievements that align with the responsibilities of a senior role. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, decision-making rationale, and project outcomes. Prepare specific examples for common interview questions related to collaboration, handling ambiguity, and driving impact. Rehearse your portfolio presentation to be concise and impactful.
• Company Research: Thoroughly research Booksy's product, mission, and recent news. Understand their position in the market and their focus on becoming a "design-led organization." This will enable you to ask insightful questions and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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