Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Booksy

Location: United Kingdom

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-03-16

Experience Level: 5-10 Years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end product design initiatives within a dynamic scale-up environment, focusing on user-centric solutions and business strategy alignment.

• Drive product discovery, strategy definition, and detailed design execution, from initial concepts to polished, production-ready work, leveraging a strong portfolio.

• Champion design excellence and contribute to the evolution of design practices, tools, and ways of working within a design-led organization.

• Collaborate closely with product managers, engineers, and cross-functional partners to deliver impactful user experiences and shape product roadmaps.

📝 Enhancement Note: This role is positioned as a Senior Individual Contributor within a "design-led organization" that is still defining its processes, indicating a need for proactivity, comfort with ambiguity, and a strong ability to establish best practices. The emphasis on "shaping both the products we build and how we build them" highlights a strategic contribution beyond just execution.

📈 Primary Responsibilities

• Lead comprehensive discovery processes to deeply understand user needs and business challenges, synthesizing research, data, and insights into actionable design opportunities.

• Define and articulate clear design visions that align with overarching product and business objectives, influencing roadmaps and prioritization decisions in partnership with product and engineering teams.

• Own the end-to-end design lifecycle for significant product features and user experiences, encompassing concept generation, wireframing, prototyping, and high-fidelity visual design.

• Design and execute experiments to validate hypotheses, inform design decisions, and measure the impact of implemented solutions, iterating based on outcomes.

• Actively contribute to and leverage Booksy's design system, ensuring consistency and scalability across products, while also identifying areas for its evolution.

• Collaborate effectively with engineering teams throughout the implementation phase to ensure design integrity and facilitate smooth product launches.

• Advocate for user needs and design quality in cross-functional discussions, presenting and defending design decisions to stakeholders at all organizational levels.

• Contribute to the continuous improvement of Booksy's design practice, including tools, workflows, and overall methodology, helping to establish design as a strategic partner.

📝 Enhancement Note: The responsibilities clearly delineate a senior-level role that requires not only strong execution skills ("exceptional craft skills") but also strategic thinking ("define and articulate design vision," "connect design decisions to business outcomes") and influence ("Advocate for users," "Contribute to the evolution of our design practice"). The emphasis on "shipping work iteratively" and "measuring impact" points to an agile and data-informed design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, HCI, Computer Science, or a related field is often beneficial. The emphasis is on demonstrated skill and portfolio.

Experience: A minimum of 5-10 years of progressive product design experience, with a proven track record of successfully delivering complex digital products from concept to launch.

Required Skills:

• Product Design Expertise: Demonstrated end-to-end ownership of product design projects, evidenced by a robust portfolio showcasing user research, ideation, prototyping, visual design, and delivery.

• Craftsmanship: Exceptional skills in interaction design, visual design, and systems thinking, with a keen eye for detail and a deep understanding of user interface principles.

• User-Centred Design: Profound understanding of user-centered design principles and methodologies, with the ability to apply them effectively in complex product contexts.

• Design Systems: Experience working with and contributing to established design systems, understanding their principles and practical application for scalability and consistency.

• Prototyping & Experimentation: Proficiency in rapid prototyping tools to test hypotheses and validate solutions, coupled with experience in designing and running user experiments.

• Collaboration & Communication: Strong ability to collaborate effectively with cross-functional teams (Product Management, Engineering) and articulate design rationale clearly to diverse audiences, including senior stakeholders.

• Problem Solving in Ambiguity: Proven ability to navigate and thrive in environments with high ambiguity, proactively defining problems and charting paths forward.

• Agile & Iterative Design: Experience in shipping work iteratively, measuring impact, and refining based on user feedback and data.

Preferred Skills:

• AI & Emerging Technologies: Comfort and experience leveraging AI tools and emerging technologies to enhance the design process and output, driving innovation and efficiency.

• Strategic Thinking: Ability to connect design decisions directly to business objectives and user needs, contributing to product strategy and roadmap definition.

• Mentorship & Knowledge Sharing: Willingness and ability to share knowledge, mentor junior designers, and raise the overall design bar within the team.

• Experience in Scale-ups: Prior experience working within fast-paced, evolving scale-up environments.

📝 Enhancement Note: The "Experience and craft" section strongly implies a need for a comprehensive portfolio that showcases the full design process, not just final UI. The emphasis on AI tools suggests a forward-thinking approach to design technology. The "Ways of working" and "Mindset" sections further detail the behavioral competencies expected, highlighting proactivity and comfort with ambiguity as key differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: A comprehensive portfolio featuring detailed case studies that demonstrate ownership of significant product design challenges from initial discovery and strategy through to final delivery and iteration.

• Problem Definition & Solution: Clearly articulate the user and business problems addressed, the research and insights gathered, and the design solutions developed, showcasing the strategic thinking behind the work.

• Process & Methodology: Illustrate the design process employed, including user research methods, ideation techniques, prototyping approaches, and how design decisions were validated (e.g., user testing, A/B experimentation).

• Craftsmanship & Execution: Showcase high-quality visual and interaction design execution, demonstrating proficiency in creating polished, production-ready assets. Include examples of how the design system was utilized or contributed to.

• Impact & Outcomes: Quantify the impact of your design work wherever possible, using metrics, data, or qualitative feedback to demonstrate success and ROI.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss how they approach designing and optimizing complex user workflows, ensuring efficiency and intuitive user journeys.

• System Integration: Examples of how designs integrate with or contribute to larger product ecosystems and design systems will be highly valued.

• Iterative Refinement: Evidence of using data and feedback loops to refine designs post-launch, demonstrating a commitment to continuous improvement.

📝 Enhancement Note: The emphasis on "end-to-end work," "discovery through to delivery," and "measuring impact" strongly suggests that the portfolio review will be a critical part of the evaluation process. Candidates should be prepared to walk through their process, decisions, and outcomes in detail, highlighting their strategic contribution and ability to deliver tangible results.

💵 Compensation & Benefits

Salary Range:

• Given the Senior Product Designer title, 5-10 years of experience, and the UK location (remote, but likely requiring UK residency for tax/employment purposes), a competitive salary range can be estimated.

• Estimated Range: £60,000 - £90,000 per annum.

• Methodology: This estimate is based on current market data for Senior Product Designers in the UK tech sector, considering remote work flexibility and the scale-up environment. Factors like specific location within the UK (London vs. other cities), the candidate's precise experience, and the company's funding/growth stage can influence the final offer. It assumes a role requiring significant autonomy and strategic input.

Benefits:

• Flexible working hours, allowing for better work-life integration.

• Opportunity to work remotely within the United Kingdom, providing location independence.

• Supportive and welcoming team environment, fostering collaboration and mutual assistance.

• Opportunity for professional development within an international company with teams across 6 countries.

Working Hours:

• While specific hours are not detailed, the mention of "flexible working hours" suggests a focus on output and results rather than strict adherence to a 9-to-5 schedule. A standard full-time commitment (likely around 40 hours per week) is expected, with flexibility in how those hours are structured.

📝 Enhancement Note: The provided benefits are standard for a remote, full-time role in the UK tech industry. The salary range is an estimation reflecting the seniority and market conditions; exact figures would need to be confirmed by Booksy. The "flexible working hours" is a key perk for operations professionals who often need to balance deep work with team collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (SaaS & Marketplace) - specifically in the beauty and wellness appointment booking sector. Booksy operates as a marketplace connecting service providers (salons, barbershops, spas) with consumers.

Company Size: Scale-up environment, implying rapid growth, evolving structures, and a dynamic pace. Exact employee count isn't specified but "teams in 6 countries" suggests a significant international presence.

Founded: Booksy was founded in 2014, indicating a company with established roots but still in a growth/scaling phase, moving towards becoming a "design-led organization."

Team Structure:

• The role reports into a design team, likely structured with other Product Designers, UX Researchers, and potentially UI Specialists.

• Close collaboration is expected with Product Managers and Engineers, forming cross-functional squads or feature teams.

Methodology:

• Booksy operates in a fast-paced, "ever-changing scale-up" environment, emphasizing innovation and agility.

• The company is actively working to define its processes and foster a "design-led" approach, meaning data-driven decision-making, user-centricity, and strategic design input are likely core to their methodology.

• Emphasis on "bringing clarity to ambiguity" and "charting your own path forward" suggests a culture that values initiative and proactive problem-solving.

Company Website: https://booksy.com/

📝 Enhancement Note: The description highlights a transitionary phase for Booksy, moving towards a more structured and design-focused approach. This is crucial context for a Senior Designer, indicating an opportunity to influence processes and strategy, but also requiring adaptability and comfort with evolving environments.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, positioned as a key individual contributor. It's a step beyond mid-level design, requiring leadership in design execution, strategic thinking, and influencing product direction. The role is suitable for experienced designers looking to deepen their impact on product strategy and design practice without necessarily moving into people management immediately.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or potentially a Senior Product Manager, depending on the specific team structure. They will work within cross-functional product teams.

Operations Impact: The Senior Product Designer's impact is directly tied to enhancing user experience, driving user engagement and retention, and ultimately contributing to business growth through successful product features and strategic design initiatives. By shaping user journeys and product strategy, they influence key business metrics like customer acquisition, conversion rates, and marketplace activity.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing design projects, mentoring junior designers, and taking on more strategic product ownership.

• Specialization: Opportunity to deepen expertise in specific areas of product design, such as user research, interaction design, or design systems, within the Booksy ecosystem.

• Process Improvement: A significant opportunity to influence and refine Booksy's design processes, tools, and team culture, contributing to the company's "design-led" transformation.

• Cross-functional Advancement: Developing strong strategic partnerships with Product and Engineering can open doors to broader product strategy roles or leadership positions.

📝 Enhancement Note: The role offers substantial opportunity for impact and growth, particularly for designers who are proactive in shaping processes and strategy within a maturing scale-up. It emphasizes individual contribution and strategic influence, rather than immediate people management.

🌐 Work Environment

Office Type: Fully Remote within the United Kingdom. This means no physical office presence is required, offering maximum flexibility in terms of daily work location.

Office Location(s): While the role is remote, Booksy has international offices (e.g., Poland, US, Germany, France, UK). The specific remote work is anchored to residency within the United Kingdom, likely for employment and tax compliance reasons.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes strong collaboration, requiring effective use of digital tools for communication, virtual whiteboarding, and design reviews.

• Digital Tools & Technology: Access to industry-standard design and collaboration software will be essential. The company's mention of "AI tools and emerging technologies" suggests a willingness to adopt and integrate new tech into the workflow.

• Team Interaction: Opportunities for interaction will likely occur through scheduled video calls, virtual team meetings, design critiques, and asynchronous communication channels.

Work Schedule: Flexible working hours are offered, allowing designers to structure their workday to maximize productivity and accommodate personal needs, while still ensuring availability for critical team syncs and meetings.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline, excellent asynchronous communication skills, and proficiency with digital collaboration tools. The mention of "flexible working hours" is a significant perk for professionals who value autonomy in managing their workday.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: AI-assisted screening followed by human review of CV and portfolio.

• Hiring Manager/Recruiter Screen: A call to discuss experience, motivation, and initial fit for the role and company culture.

• Portfolio Presentation & Design Challenge: A core stage where candidates present their portfolio, walking through 1-2 key case studies. This is often followed by a practical design exercise or a deep dive into a specific product challenge.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration style, technical understanding, and strategic alignment.

• Final Interview: Typically with a senior leader (e.g., Head of Product, VP of Design) to discuss overall fit, long-term vision, and confirm alignment.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly outline the problem, your approach, your role, the challenges faced, the solutions developed, and the measurable outcomes.

• Process Over Polish: While high-quality visuals are important, emphasize the process and rationale behind your design decisions. Show your thinking, not just the final UI.

• Quantify Impact: Wherever possible, use data, metrics, or user feedback to demonstrate the success and business impact of your work.

• Show Versatility: Include examples that highlight your skills across different stages of the design process (discovery, ideation, prototyping, UI, systems thinking).

• Tailor to Booksy: Research Booksy's products and target audience. If possible, subtly tailor your presentation to address challenges or opportunities relevant to their business.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the problem statement, constraints, and objectives. Ask clarifying questions.

• Think Aloud: During timed exercises, articulate your thought process. Explain your assumptions, the trade-offs you're considering, and why you're making certain decisions.

• Focus on Strategy: Demonstrate how you would approach the problem strategically, considering user needs, business goals, and technical feasibility, even if you can't complete a fully polished solution.

• Prioritize: Show that you can identify the most critical aspects of a problem and focus your efforts accordingly.

📝 Enhancement Note: The mention of AI in the hiring process is noted. Candidates should be aware that initial screening might involve AI, but final decisions are human-led. The portfolio and design challenge are clearly central to the evaluation, demanding thorough preparation focusing on process, strategy, and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard tools such as Figma (highly likely, given its prevalence), Sketch, Adobe Creative Suite (Illustrator, Photoshop), and potentially tools like InVision or Marvel for prototyping and collaboration.

• Prototyping Tools: Advanced skills in tools like Figma's prototyping features, Principle, or Framer for creating interactive prototypes.

• User Research & Testing Platforms: Familiarity with tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey).

Analytics & Reporting:

• Web/App Analytics: Experience with tools like Google Analytics, Amplitude, Mixpanel, or Hotjar to understand user behavior, track key metrics, and inform design decisions.

• Data Visualization: Ability to interpret data presented in dashboards (e.g., Tableau, Looker, Power BI) and use insights to drive design improvements.

CRM & Automation:

• While not directly a designer's primary tool, understanding how design impacts CRM workflows or user onboarding within automated systems can be beneficial. Familiarity with CRM concepts (e.g., Salesforce, HubSpot) and marketing automation principles could be a plus.

• AI Tools: Explicitly mentioned as a tool to enhance the design process. Candidates should be prepared to discuss how they integrate AI into their workflow for ideation, content generation, research synthesis, or other design-related tasks.

📝 Enhancement Note: The explicit mention of "AI Tools" suggests Booksy is keen on leveraging cutting-edge technology. Candidates should be ready to discuss their experience or willingness to explore AI applications in design, demonstrating a forward-thinking mindset. Figma is almost certainly the primary design tool used in modern scale-ups.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that design decisions are grounded in user empathy and research.

• Data-Informed Decisions: Utilizing data, research, and experimentation to validate design hypotheses and measure impact, driving continuous improvement.

• Collaboration & Transparency: Open communication, knowledge sharing, and strong partnerships across product, engineering, and other departments.

• Agility & Adaptability: Embracing change, moving with urgency, and thriving in a dynamic, evolving scale-up environment where processes are still being defined.

• Excellence & Craftsmanship: A dedication to high-quality design output, attention to detail, and continuously raising the bar for design standards.

• Proactivity & Ownership: Taking initiative, identifying opportunities, and owning responsibilities from start to finish.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working closely with Product Managers and Engineers, fostering a shared understanding and ownership of product goals.

• Design Critiques & Feedback: A culture that encourages constructive feedback and iterative refinement of design work through regular critiques and reviews.

• Knowledge Sharing: Active participation in sharing insights, best practices, and learnings across the design team and broader organization.

• Ambiguity Navigation: A collective approach to tackling complex, undefined problems by working together to create clarity and establish effective solutions.

📝 Enhancement Note: The company's description emphasizes a culture that values initiative, adaptability, and collaboration, especially given its scale-up status. A Senior Product Designer is expected to be a proactive contributor to this culture, not just a participant.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The primary challenge will be operating effectively in an environment where processes are still being defined and strategies are evolving. This requires strong self-direction and the ability to create structure where none exists.

• Balancing Speed and Quality: As a scale-up, there's pressure for rapid iteration and delivery. The challenge is to maintain high design quality and user focus amidst this pace.

• Establishing Design Authority: Contributing to Booksy's goal of becoming a "design-led organization" means actively shaping how design is perceived and integrated strategically across the company.

• Remote Collaboration: Effectively collaborating and building strong relationships with distributed team members requires intentional effort and skillful use of communication tools.

Learning & Development Opportunities:

• Process Development: Direct involvement in defining and refining Booksy's product design processes, methodologies, and best practices.

• Strategic Influence: Opportunity to significantly influence product strategy and roadmap through design leadership and data-driven insights.

• Cross-functional Mastery: Deepening understanding of business strategy, product management, and engineering processes through close collaboration.

• Industry Trends: Staying at the forefront of design trends, including the integration of AI and emerging technologies into the design workflow.

• Mentorship: Potential to mentor junior designers and contribute to building a strong design team culture.

📝 Enhancement Note: The challenges are directly linked to the company's stage of growth, presenting significant opportunities for personal and professional development for a proactive and adaptable designer.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the design strategy for a new feature in an ambiguous market?" - Be ready to outline your discovery process, user research methods, and how you'd align with business goals.

• "Describe a time you had to influence stakeholders who disagreed with your design direction. How did you handle it?" - Prepare a case study demonstrating your communication, negotiation, and advocacy skills, focusing on data and user needs.

Company & Culture Questions:

• "What excites you about Booksy's mission and our product?" - Research Booksy's market position, mission statement, and recent product developments.

• "How do you contribute to building a positive and productive team culture, especially in a remote environment?" - Highlight your collaborative approach, communication style, and willingness to share knowledge.

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. Then, dive into 1-2 detailed case studies. For each case study:

  • The Challenge: Clearly state the problem and business context.
  • Your Role: Define your specific responsibilities and contributions.
  • The Process: Explain your methodology (research, ideation, iteration, testing).
  • The Solution: Showcase key design artifacts (wireframes, mockups, prototypes).
  • The Outcome: Present the results and impact, using data where possible.

• Storytelling: Weave a narrative that highlights your problem-solving skills, strategic thinking, and ability to deliver impactful solutions.

• Highlight Ambiguity Navigation: If possible, choose case studies that demonstrate how you handled uncertainty or evolving requirements.

• Prepare for Q&A: Anticipate questions about your decisions, trade-offs, and alternative approaches.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration, and cultural fit. Candidates should prepare specific examples and data to support their responses, demonstrating their ability to thrive in Booksy's dynamic environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable. Ensure your CV and any supporting documents are tailored to highlight relevant experience and skills.

• Portfolio Customization: Prepare your portfolio with 1-2 strong case studies that best showcase your end-to-end design process, strategic thinking, and impact. Focus on projects that demonstrate your ability to handle ambiguity and drive results.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key responsibilities, and achievements, using keywords relevant to product design, UX/UI, strategy, collaboration, and scale-up environments.

• Company Research: Thoroughly research Booksy's mission, product, target audience, and recent news. Understand their journey towards becoming a "design-led organization" and prepare to articulate why you are a good fit for this evolving environment.

• Interview Practice: Practice presenting your portfolio and articulating your design process and decisions. Prepare answers to common interview questions, focusing on behavioral examples and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.