Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Avenga

Location: Banja Luka, Bosnia and Herzegovina; Chișinău, Moldova; Bitola, North Macedonia; Ohrid, North Macedonia; Skopje, North Macedonia; Kragujevac, Serbia; Niš, Serbia; Novi Sad, Serbia

Job Type: Full-time

Category: Product Design / User Experience (UX) / User Interface (UI)

Date Posted: March 19, 2026

Experience Level: Senior (6+ years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for conceptualizing and executing user-centered designs for sophisticated mobile and web applications, directly impacting user engagement and product adoption.

• The Senior Product Designer will be instrumental in translating complex business challenges into intuitive, user-friendly interfaces, leveraging a deep understanding of UX/UI principles and design methodologies.

• This position requires extensive collaboration with global, cross-functional teams across product, engineering, and QA, fostering a cohesive development process and ensuring design integrity.

• The role emphasizes data-informed design decisions, requiring the ability to validate design choices through user research, testing, and performance metrics, thus driving continuous improvement and product excellence within Avenga's GTM strategy.

📝 Enhancement Note: While the primary focus is Product Design, the emphasis on user-centered design, translating complex challenges, and collaborating with cross-functional teams strongly aligns with GTM (Go-To-Market) operations, ensuring that product design effectively supports market launch and user adoption strategies. The requirement to validate design decisions with data also highlights a connection to revenue operations and sales enablement through optimized user experiences.

📈 Primary Responsibilities

• Conceptualize, design, and deliver intuitive end-to-end user flows and engaging experiences for both web and mobile platforms, ensuring seamless user journeys.

• Prepare and meticulously hand over comprehensive UX deliverables, including wireframes, mockups, prototypes, and user flow diagrams, to engineering, product, and QA teams.

• Develop, maintain, and evolve robust design documentation, style guides, and design systems to ensure consistency, scalability, and adherence to brand standards across all product touchpoints.

• Champion and promote consistent design patterns, UI elements, and interaction standards across the product portfolio to enhance usability and build a coherent user experience.

• Actively support and participate in user research initiatives, usability testing sessions, and validation activities to gather insights and inform design iterations.

• Articulate and present design recommendations, rationale, and key findings effectively to diverse stakeholder groups, including product managers, engineers, and business leaders.

• Collaborate closely with product managers, fellow designers, engineers, and QA specialists in an agile environment, fostering a shared understanding and driving consensus on design solutions.

• Actively participate in design reviews, sprint retrospectives, and other team rituals to contribute to process improvement and knowledge sharing.

📝 Enhancement Note: The responsibilities listed are standard for a Senior Product Designer. The emphasis on preparing UX deliverables, maintaining design systems, and presenting rationale to stakeholders suggests a need for strong documentation and communication skills, which are crucial for operational efficiency in product development.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 6 years of progressive experience in product design, with a significant focus on both web and mobile application design.

• At least 4 years of dedicated visual design experience, encompassing expertise in typography, UI layout, color theory, and iconography.

Required Skills:

• Product Design: Expertise in end-to-end product design lifecycle, from ideation and research to prototyping and final UI implementation.

• User-Centered Design (UCD): Deep understanding and practical application of UCD methodologies, focusing on user needs, behavior, and accessibility standards (WCAG).

• Visual Design Proficiency: Strong command over visual design principles, including typography, color palettes, layout composition, and iconography, to create aesthetically pleasing and functional interfaces.

• Design Tools: Advanced proficiency in industry-standard design and prototyping tools such as Figma (primary), Sketch, and the Adobe Creative Suite (Photoshop, Illustrator).

• Responsive & Mobile UI/UX: Comprehensive knowledge of responsive design principles and best practices for mobile (iOS and Android) and web interfaces.

• User Research & Validation: Experience in supporting user research, conducting usability tests, and analyzing data to validate design decisions and identify areas for improvement.

• Agile Methodologies: Familiarity with Agile development processes and experience collaborating effectively within agile teams.

Preferred Skills:

• Experience in designing for complex enterprise-level applications or SaaS products.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience with design system management tools and contribution to design system evolution.

• Familiarity with data analytics tools and the ability to interpret usage data to inform design.

📝 Enhancement Note: The requirements clearly point to a senior-level role demanding a strong foundation in both UX strategy and UI execution. The emphasis on Figma, Agile, and data validation aligns with modern product development operations. The "equivalent experience" clause is a common operational flexibility in hiring.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of product design projects, ideally with a focus on web and mobile applications. The portfolio should demonstrate end-to-end design thinking.

• Clear articulation of the design process for each project, highlighting user research, problem definition, ideation, wireframing, prototyping, visual design, and user testing phases.

• Demonstration of your ability to tackle complex design challenges and translate them into intuitive, user-friendly solutions with a clear impact.

• Examples of collaboration with cross-functional teams (product, engineering, QA) and how you managed design handoffs and integrated feedback.

Process Documentation:

• Examples of detailed UX deliverables such as user personas, journey maps, wireframes, and interactive prototypes.

• Demonstration of how you have documented design decisions, rationale, and user flows to ensure clarity for development teams.

• Showcase of work that adheres to established design patterns and standards, or instances where you have proposed and implemented new ones effectively.

📝 Enhancement Note: For a Senior Product Designer, the portfolio is paramount. It serves as a direct assessment of their ability to execute on the core responsibilities and demonstrates their understanding of the design process, which is a key operational component in product development. The focus on documentation and design systems highlights operational rigor.

💵 Compensation & Benefits

Salary Range:

• Given the multiple locations across South-Eastern Europe (Bosnia and Herzegovina, Moldova, North Macedonia, Serbia) and the senior experience level (6+ years), a competitive salary range is estimated. Based on industry benchmarks for Senior Product Designers in these regions, the estimated annual gross salary would typically fall between €35,000 and €60,000.

• Methodology: This estimate is derived from analyzing publicly available salary data for similar roles in major cities within Serbia (e.g., Belgrade, Novi Sad), North Macedonia (e.g., Skopje), Bosnia and Herzegovina (e.g., Banja Luka), and Moldova (e.g., Chișinău). Factors considered include average cost of living, demand for skilled designers, and Avenga's likely positioning as a global IT services company. The range accounts for variations in specific location, candidate experience, and negotiation.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care, supporting employee well-being.

• Professional Development Budget: Annual allowance for training, conferences, workshops, and certifications to foster continuous learning and skill enhancement in design.

• Flexible Working Environment: While the role is listed as on-site, Avenga may offer flexibility in working hours or hybrid arrangements in some locations, promoting work-life balance.

• Performance Bonuses: Potential for performance-based bonuses linked to individual contributions and company success.

• Paid Time Off: Generous vacation days, public holidays, and sick leave to ensure adequate rest and rejuvenation.

• Global Collaboration Opportunities: Exposure to international projects and diverse teams, offering unique learning and networking experiences.

Working Hours:

• Standard full-time work week, typically around 40 hours per week. Specific daily schedules may vary by location and team, but adherence to a consistent work rhythm is expected for effective collaboration within agile teams.

📝 Enhancement Note: Salary estimation is based on regional averages and the senior nature of the role. Benefits are typical for a company of Avenga's size and industry, with a focus on professional growth and employee well-being, which are important for retaining senior talent in operations-critical roles like design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services, IT Consulting, Software Development, Enterprise Solutions, CX/UX Design. Avenga operates at the intersection of business and technology, aiming to empower clients with digital transformation through creative and effective technological solutions.

Company Size: 6,000+ employees globally. This indicates a large, established organization with significant resources, structured processes, and opportunities for career advancement, but also potential for bureaucracy.

Founded: Avenga was formed through the integration of several IT companies, bringing together diverse expertise and cultures. This suggests a dynamic environment that values integration and growth.

Team Structure:

• The Product Design team is part of a larger digital services division, likely comprising specialists in UX research, UI design, visual design, and potentially content strategy.

• Designers will report into a Design Lead or Head of Design, working within project-specific, cross-functional agile teams that include Product Managers, Engineers (Frontend/Backend), QA Testers, and potentially Business Analysts.

Methodology:

• User-Centricity: Avenga emphasizes human creativity empowering technology, suggesting a strong focus on user needs and experiences in their design and development processes.

• Agile Development: The company operates within agile frameworks, promoting iterative development, continuous feedback, and adaptability.

• Data-Informed Decisions: The role requires validating design decisions with data, indicating a commitment to evidence-based strategy and continuous improvement in product performance.

• Design Systems: Promoting consistent design patterns and standards points to a structured approach to design at scale, ensuring efficiency and brand integrity.

Company Website: https://career.avenga.com

📝 Enhancement Note: Avenga's size and global presence imply a need for standardized operational processes, especially in design. The emphasis on user-centricity and agile methodologies is standard but crucial for effective product development operations.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a professional who not only executes complex design tasks but also contributes to design strategy, mentors junior team members, and influences design direction. They are expected to operate with significant autonomy and leadership within their domain.

Reporting Structure: Typically, a Senior Product Designer reports to a Design Manager, Head of Design, or a Director of Product. Within project teams, they collaborate closely with Product Managers and Engineering Leads, often acting as the primary design point-of-contact.

Operations Impact: Senior Product Designers have a direct and substantial impact on Go-To-Market (GTM) operations by ensuring products are user-friendly, intuitive, and aligned with market needs, thereby enhancing customer acquisition, adoption, and retention. Their work influences the overall customer experience (CX), which is critical for brand perception and revenue generation. They also contribute to Sales Operations by creating products that are easier to sell and support, and to Revenue Operations by designing interfaces that can drive conversion rates and customer lifetime value.

Growth Opportunities:

• Lead Designer/Design Lead: Transition into managing a team of designers, overseeing design strategy for specific products or business units, and mentoring junior talent.

• Principal/Staff Designer: Become a highly specialized individual contributor, tackling the most complex design challenges, defining design vision, and influencing product strategy at a higher level.

• Product Management: Leverage deep user understanding and product vision to move into a Product Manager role, focusing more on strategy, roadmap, and business outcomes.

• Specialization: Develop deep expertise in a specific area, such as UX Research, Interaction Design, Design Systems, or Accessibility, becoming a go-to expert within the company.

• Cross-functional Leadership: Take on leadership roles in cross-functional initiatives, bridging design with engineering and product strategy.

📝 Enhancement Note: The growth paths highlight how senior design roles are integral to operational success, influencing strategy and team development. The impact on GTM, CX, Sales Ops, and Rev Ops is a key differentiator for operations-minded candidates.

🌐 Work Environment

Office Type: The job description indicates on-site work across multiple locations in South-Eastern Europe. This suggests a hybrid or traditional office-based environment typical for a global IT services company, facilitating in-person collaboration, brainstorming, and team building.

Office Location(s): Banja Luka, Chișinău, Bitola, Ohrid, Skopje, Kragujevac, Niš, Novi Sad. These locations offer a mix of established and emerging tech hubs. The presence of multiple offices suggests a distributed but coordinated operational structure.

Workspace Context:

• Collaborative Spaces: Offices likely feature open-plan areas, meeting rooms, and dedicated project spaces to support the agile and cross-functional nature of the work.

• Technology & Tools: Employees will have access to standard office equipment, reliable internet, and the necessary software licenses (Figma, Sketch, Adobe Suite) required for their design tasks.

• Team Interaction: The on-site requirement facilitates spontaneous interactions, design critiques, and team rituals, fostering a strong sense of camaraderie and shared purpose within the design team and broader project teams.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, with potential for some flexibility depending on local office policies and team needs. The on-site nature emphasizes synchronous collaboration during core business hours, crucial for effective agile operations.

📝 Enhancement Note: The on-site nature implies a focus on traditional work structures, which can be beneficial for team cohesion and communication in operations, but may offer less flexibility than fully remote roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and resumes, looking for alignment with the core requirements and experience level. A strong, relevant portfolio is critical at this stage.

• Technical Interview (Portfolio Review): Typically involves a deep dive into the candidate's portfolio with a hiring manager or senior designer. Expect to walk through 2-3 key projects, discussing your process, design decisions, challenges, and outcomes. This is where you demonstrate your problem-solving skills and design thinking.

• Design Challenge/Case Study: Candidates may be given a take-home challenge or an in-person (or virtual) whiteboard exercise to solve a specific design problem. This assesses your ability to apply design principles under pressure and communicate your thought process.

• Cross-functional/Behavioral Interview: Interviews with Product Managers, Engineers, or other team members to assess collaboration skills, communication style, and cultural fit within Avenga's agile and global environment.

• Final Interview: Often with a senior leader (e.g., Head of Design, Director of Product) to discuss overall fit, career aspirations, and confirm alignment with the company's vision and values.

Portfolio Review Tips:

• Curate Selectively: Choose 2-4 projects that best represent your skills for this specific role (web/mobile, user-centered, complex challenges).

• Tell a Story: For each project, clearly articulate the problem you were solving, your role, your process, the solutions you designed, and the impact (quantifiable if possible).

• Highlight Process: Emphasize the "why" behind your decisions, not just the "what." Show your user research, iteration, and data validation methods.

• Showcase Visuals: Include high-quality mockups, prototypes, and key UI elements.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handled feedback, and what you would do differently.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand the design challenge prompt. Ask clarifying questions if needed.

• Structure Your Approach: Outline your process before diving in (e.g., define problem, research, ideate, sketch, prototype, test).

• Focus on Problem-Solving: Demonstrate your ability to think critically and strategically, not just execute visually.

• Communicate Clearly: Articulate your thought process verbally and visually. Use whiteboarding or sketching tools effectively.

• Consider Constraints: Be mindful of time and any stated constraints or business goals.

📝 Enhancement Note: This section provides actionable advice tailored to a senior design role, emphasizing the portfolio's importance and the need to demonstrate strategic thinking and collaboration, key operational aspects of design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, prototyping, and collaboration. Proficiency in its advanced features (components, variants, auto-layout, collaborative editing) is essential.

• Sketch: Still widely used, familiarity with Sketch for UI design and prototyping is a valuable asset.

• Adobe Creative Suite: Proficiency in Photoshop for image editing and Illustrator for vector graphics and iconography is expected for visual asset creation.

Analytics & Reporting:

• User Research Tools: Experience with tools like UserTesting.com, Maze, Lookback, or similar platforms for conducting usability tests and gathering user feedback.

• Analytics Platforms (Basic Understanding): Familiarity with how to interpret data from platforms like Google Analytics, Mixpanel, Amplitude, or Pendo to understand user behavior and validate design impact.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within CRMs and marketing automation platforms can be beneficial. Familiarity with how design decisions influence lead generation, conversion funnels, and customer onboarding processes is key.

📝 Enhancement Note: The tools listed are standard for product design. Highlighting Figma as primary is important. The mention of analytics and CRM understanding points to the role's integration within broader business operations and revenue generation efforts.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value at Avenga, driving all design and development efforts to prioritize user needs and create meaningful experiences. This translates to a constant focus on user feedback and iterative improvement.

• Collaboration: Emphasis on working together across disciplines and geographies, fostering a supportive and communicative environment where ideas are shared freely. This is critical for efficient project execution.

• Creativity & Innovation: Encouraging original thinking and novel solutions to complex problems, empowering technology that matters. This value drives the pursuit of cutting-edge design and user experiences.

• Quality & Excellence: A commitment to delivering high-quality work that meets rigorous standards, both in design execution and user experience. This ensures the reliability and effectiveness of the products developed.

• Accountability: Taking ownership of design outcomes and contributing actively to project success, demonstrating a proactive and results-oriented approach.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within agile teams, working daily with product managers, engineers, and QA to ensure design is integrated seamlessly into the development lifecycle.

• Open Feedback Culture: Encouraging constructive feedback during design reviews and team rituals to continuously refine designs and processes.

• Knowledge Sharing: Fostering an environment where designers share best practices, insights, and learnings through internal presentations, workshops, or documentation.

📝 Enhancement Note: The values highlight a strong operational focus on user needs, collaboration, and quality, which are essential for successful product development and GTM execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: The constant challenge of designing solutions that satisfy user desires while also meeting business objectives and technical constraints. This requires strong negotiation and strategic thinking.

• Managing Design Consistency Across Multiple Products/Platforms: Ensuring a unified brand and user experience across a diverse portfolio, especially with distributed teams, requires robust design systems and clear communication.

• Adapting to Evolving Technologies and Design Trends: Staying current with the rapid pace of change in digital design, tools, and user expectations requires continuous learning and adaptability.

• Effective Stakeholder Management: Navigating diverse stakeholder needs and expectations, presenting design rationale persuasively, and gaining buy-in for design decisions.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, explore new prototyping tools, or learn animation software.

• Specialized UX/UI Workshops: Training in areas like UX research methodologies, accessibility compliance, interaction design patterns, or design system architecture.

• Industry Conferences & Events: Access to leading design conferences (e.g., UX Days, Interaction Week) to gain insights into emerging trends and network with industry peers.

• Mentorship Programs: Potential to be mentored by senior design leaders or to mentor junior designers, fostering leadership and knowledge transfer.

📝 Enhancement Note: The challenges presented are common in senior design roles and require strong operational skills in communication, process management, and strategic adaptation. The growth opportunities are directly linked to enhancing these operational competencies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?"

  • Preparation: Prepare a STAR method (Situation, Task, Action, Result) answer. Focus on your problem-solving process, decision-making criteria, and how you communicated trade-offs. Highlight your ability to find design solutions that serve both user and business objectives.

• "How do you ensure design consistency across different platforms and products, especially when working with distributed teams?"

  • Preparation: Discuss your experience with design systems, style guides, component libraries, and collaborative design tools. Emphasize your role in promoting standards and facilitating communication to maintain coherence.

• "Walk us through a complex design problem you solved. What was your process, what challenges did you face, and what was the impact of your solution?"

  • Preparation: This is where your portfolio shines. Select a project that showcases your end-to-end design thinking, problem-solving skills, and ability to deliver impactful results. Be ready to discuss your rationale for every step.

Company & Culture Questions:

• "What interests you about Avenga and this Senior Product Designer role specifically?"

  • Preparation: Research Avenga's mission, values, and recent projects. Connect your skills and career aspirations to their work, particularly their focus on user-centricity and empowering technology.

• "How do you typically collaborate with product managers and engineers in an agile environment?"

  • Preparation: Discuss your experience with agile ceremonies, cross-functional communication tools, and your approach to design handoffs and iterative feedback loops. Highlight your ability to be a collaborative team player.

• "How do you measure the success of your designs, and how do you use data to inform your design decisions?"

  • Preparation: Be ready to discuss relevant UX metrics (e.g., task completion rates, conversion rates, user satisfaction scores) and how you've used analytics or user feedback to iterate on designs.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the business/user problem, outline your role and process, showcase your key design solutions (visuals are crucial), and conclude with the impact and learnings.

• Focus on "Why": Explain the reasoning behind your design decisions at each stage. Why did you choose this layout? Why this interaction pattern? Why this color?

• Demonstrate Collaboration: Mention how you worked with others, incorporated feedback, and managed handoffs.

• Quantify Impact: If possible, use data (e.g., % increase in conversion, % decrease in support tickets) to showcase the tangible results of your work.

• Be Concise and Engaging: Respect the interviewer's time. Practice your presentation to be clear, confident, and engaging.

📝 Enhancement Note: This preparation guide focuses on demonstrating strategic thinking, operational rigor in design execution, and strong communication skills, all vital for a senior role impacting product development and GTM.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Avenga career portal via the provided URL.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in web and mobile product design, user-centered methodologies, visual design skills, and proficiency with Figma and other relevant tools. Select projects that best showcase your ability to solve complex problems and drive user engagement.

• Resume Optimization: Clearly articulate your 6+ years of product design experience and 4+ years of visual design experience. Use keywords from the job description (e.g., User-Centered Design, Responsive Design, Figma, Agile) and quantify your achievements whenever possible (e.g., "Improved user task completion rate by X%").

• Portfolio Walkthrough Practice: Rehearse presenting 2-3 key portfolio projects, focusing on storytelling, process justification, and impact. Be prepared to discuss your design decisions and how they align with business objectives.

• Company Research: Familiarize yourself with Avenga's services, company culture, and recent projects. Understand their commitment to user-centricity and technology that matters. Prepare thoughtful questions to ask the interviewers about the team, projects, and company direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---