Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Air-tek

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Product Design Operations / GTM Design Enablement

Date Posted: August 4, 2025

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• This Senior Product Designer role focuses on the end-to-end design lifecycle for enterprise and consumer-facing software products, emphasizing process optimization and collaboration.

• The position requires a strong command of design tools, particularly Figma, with an emphasis on building and maintaining robust component libraries to drive scalability and efficiency.

• The role involves significant cross-functional collaboration with engineering and product management teams to translate user needs and business requirements into exceptional UX/UI solutions.

• A key aspect of this role is advocating for the user and contributing to the improvement of product delivery velocity and quality through process innovation and best practices.

📝 Enhancement Note: While the title is "Senior Product Designer," the emphasis on process, scalability, component libraries, and collaboration with engineering/PMs positions this role within the broader context of GTM Design Enablement and Product Operations, focusing on the efficiency and quality of the product development lifecycle.

📈 Primary Responsibilities

• Design comprehensive UX/UI solutions for a diverse range of enterprise modules, administrative workflows, and consumer experiences, ensuring user-centricity and business alignment.

• Drive scalability and efficiency across the product development process by implementing strong digital asset management practices, expanding and administering component libraries, and adhering to atomic design principles.

• Facilitate and actively participate in conceptual design sessions, full product development cycles, and high-velocity prototyping for prospect and customer pitches, showcasing innovative roadmap products.

• Deconstruct complex problems into logical flows and components, then reconstruct them into elegant and effective UX/UI solutions that meet user needs and business objectives.

• Create detailed design artifacts including sketches, wireframes, screen flows, interactive prototypes, and compelling presentations to communicate design intent and rationale.

• Advise on and implement new processes to enhance product delivery velocity and overall quality, contributing to a culture of continuous improvement.

• Leverage expertise in UX research, interaction design, and UI design to explore innovative solutions and push creative boundaries.

• Foster close collaboration with engineers and Product Managers to ensure accurate implementation of design intent and a cohesive product experience.

• Act as a strong advocate for the end-user throughout the entire design and development lifecycle, ensuring user needs are prioritized.

📝 Enhancement Note: The responsibilities indicate a senior-level individual contributor role with a strong emphasis on process improvement and system thinking, common in operations-oriented design roles that support Go-To-Market strategies by ensuring design quality and delivery efficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 7+ years of progressive experience in Software Product Design, with a proven track record of delivering high-quality user experiences for complex applications.

Required Skills:

• Software Product Design: Extensive experience in end-to-end product design for digital platforms.

• Enterprise/B2B Design: Proven ability to design for complex business workflows and user needs within enterprise environments.

• Consumer-Facing Products: Experience in designing intuitive and engaging user experiences for consumer applications.

• Figma Proficiency: Advanced skills in Figma, including mastery of its features for UI design, prototyping, and collaboration.

• Component Libraries: Expertise in building, managing, and scaling component libraries within Figma, adhering to design system principles.

• Process Definition & Application: Strong ability to define, document, and apply design processes to enhance workflow efficiency and product quality.

• Communication Skills: Excellent verbal and written communication abilities for articulating design decisions, collaborating with stakeholders, and presenting work.

• Team Collaboration: Proven experience working effectively in cross-functional teams, particularly within an Agile development environment.

• Agile Environment: Familiarity and comfort working within Agile methodologies and iterative product development cycles.

• UX Research & Interaction Design: Solid understanding of user research methodologies and interaction design principles to inform design decisions.

• UI Design Principles: Strong grasp of visual design principles, typography, color theory, and layout for creating aesthetically pleasing and functional interfaces.

• Problem Solving: Ability to analyze complex problems, identify root causes, and develop creative, user-centered solutions.

• Prototyping: Proficiency in creating interactive prototypes to test and communicate design concepts effectively.

• User Advocacy: Demonstrated commitment to championing user needs and perspectives throughout the product lifecycle.

• Digital Asset Management: Experience with managing and organizing design assets to ensure consistency and efficiency.

Preferred Skills:

• Start-up Experience: Prior experience working in a fast-paced start-up environment.

• Complex Enterprise Application Design: Experience designing for intricate enterprise software systems.

• Accessibility Design: Knowledge and practical application of designing for accessibility (WCAG standards).

• Airline Industry Familiarity: Understanding of the airline industry, its ecosystem, and user journeys.

• Design Community Involvement: Active participation and contribution to the design community, especially in Toronto.

📝 Enhancement Note: The requirement for Figma proficiency, component libraries, and process definition strongly suggests a need for the candidate to contribute to the operational efficiency of the design team and support GTM initiatives through consistent and scalable design assets. The 7+ years of experience indicates a senior level, likely requiring leadership in design system adoption and process improvement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase at least 2-3 detailed case studies demonstrating a complete product design lifecycle, from initial problem definition and user research to final UI implementation and iteration.

• Process Documentation: Include examples of how you've documented design processes, workflows, or design system guidelines to improve team efficiency and consistency.

• Figma Component Library Showcase: Present a well-organized Figma component library you've built or significantly contributed to, highlighting its structure, scalability, and impact on design velocity.

• Cross-functional Collaboration Evidence: Demonstrate instances where you've effectively collaborated with engineers and Product Managers, perhaps through annotated wireframes, user flow diagrams, or communication artifacts that show successful integration.

• Problem-Solving Articulation: Clearly articulate the challenges faced in your projects and the strategic thinking applied to solve them, emphasizing how your design solutions addressed specific user problems or business goals.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've mapped out, analyzed, and optimized design workflows or product development processes to increase efficiency and quality.

• System Implementation & Standards: Showcase experience in implementing design systems, component libraries, or design tooling standards that support scalable product development.

• Measurement & Performance Analysis: If possible, include metrics or qualitative feedback demonstrating the impact of your process improvements or design system contributions on product delivery velocity, user satisfaction, or team efficiency.

📝 Enhancement Note: A strong portfolio showcasing process definition, Figma component library management, and cross-functional collaboration is critical. This aligns with the operational aspects of the role, where efficiency and scalability are key drivers for GTM success. The ability to demonstrate impact through metrics or process improvements will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Toronto with 7+ years of experience, the estimated salary range is CAD $100,000 - $140,000 annually. This range accounts for the company's growth phase, the complexity of the role, and the demand for specialized design skills in the Toronto tech market.

Benefits:

• Comprehensive Health Coverage: Including medical, dental, and vision insurance for employees and dependents.

• Generous Paid Time Off: Offering ample vacation days, sick leave, and public holidays to promote work-life balance.

• Professional Development Budget: An annual allowance for conferences, training, workshops, and online courses to support continuous learning and skill enhancement in design and operations.

• Stock Options/Equity: Potential for equity participation, rewarding long-term commitment and contribution to the company's success.

• Collaborative Work Environment: Access to a modern office space designed for collaboration and innovation.

• Team Events & Socials: Regular team-building activities and social events to foster camaraderie and a strong company culture.

Working Hours: Standard full-time hours, typically 40 hours per week. The company operates in an Agile environment, which may involve some flexibility in scheduling to accommodate cross-functional team needs and project deadlines, but the expectation is on-site presence in Toronto.

📝 Enhancement Note: The salary estimate is based on general market data for Senior Product Designers in Toronto. Specific benefits and the exact salary will be confirmed during the interview process. The "on-site" requirement suggests a standard work week, though Agile environments often allow for some schedule flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software, specifically focused on unique products within the global travel industry. The company has achieved excellent product-market fit and is experiencing significant growth.

Company Size: While not explicitly stated, the description implies a growing company that is past the very early startup phase but still operates in "stealth mode" for growth. This suggests a dynamic environment with a solid customer base and product validation.

Founded: The founding date is not provided, but the company is described as Canadian-based with a suite of unique products and a significant global market share, indicating a mature product offering and established market presence.

Team Structure:

• Product Design Team: Operates within a product development structure, likely comprising Product Designers, UX Researchers, and UI Designers.

• Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or similar senior management role within the product organization.

• Cross-functional Collaboration: Strong emphasis on close collaboration with Product Managers (PMs) and Engineers, forming integrated product teams that work in an Agile framework.

Methodology:

• Agile Development: The team operates within an Agile environment, suggesting iterative development cycles, sprint planning, and continuous feedback loops.

• Data-Driven Design: Implicitly, the company's success and "excellent product market fit" suggest a data-informed approach to product development, where user feedback and market data guide design decisions.

• Process Improvement Focus: The company values innovation and continuous personal development, indicating an openness to new processes that improve product delivery velocity and quality.

Company Website: airtekgroup.com

📝 Enhancement Note: The stealth mode operation suggests a company focused on execution and growth, valuing discretion. The "passenger-centric travel industry" focus implies a mission-driven culture around improving travel experiences. The emphasis on personal development and collaboration points to a supportive, growth-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a high level of autonomy and expertise. It's a key individual contributor position responsible for driving significant aspects of product design strategy and execution.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product, working within a product team that includes Product Managers and Software Engineers. This structure emphasizes collaboration and shared ownership of product outcomes.

Operations Impact: The role directly impacts the success of Air-tek's products by ensuring high-quality, user-centric design that contributes to customer acquisition, satisfaction, and retention. By optimizing design processes and leveraging component libraries, the designer enhances the efficiency and scalability of product delivery, which is crucial for GTM success.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Managerial role, overseeing design strategy and team development as the company scales.

• Specialization: Opportunity to deepen expertise in specific areas such as design systems, user research, or interaction design within the travel tech domain.

• Process Innovation: Lead initiatives to further refine and optimize the product development and design processes, impacting the entire engineering and product organization.

• Cross-functional Influence: Gain broader influence across product and engineering by contributing to strategic roadmap planning and execution.

📝 Enhancement Note: The "Senior" title and expectation of independent work suggest opportunities for leadership and mentorship. The emphasis on process improvement also offers a path for growth into more operational or strategic design roles within the company.

🌐 Work Environment

Office Type: On-site, located in Toronto. The description mentions an "inclusive culture built on trust, collaboration, delivering a great product, and continuous personal development," suggesting a positive and supportive office atmosphere.

Office Location(s): Toronto, Ontario, Canada. Specific office address details are not provided but are implied to be within the city for on-site work.

Workspace Context:

• Collaborative Spaces: The office is likely equipped with spaces conducive to collaboration, brainstorming, and team meetings, facilitating close work with PMs and engineers.

• Design Tools & Technology: Access to industry-standard design software (Figma) and potentially other collaboration and project management tools.

• Team Interaction: Frequent opportunities for direct interaction and co-creation with product managers, engineers, and fellow designers.

Work Schedule: The work schedule is expected to align with standard business hours for an on-site role in Toronto, typically 40 hours per week. The Agile environment may allow for some flexibility in daily start/end times, but overall commitment to project sprints and team collaboration is key.

📝 Enhancement Note: The on-site requirement points to a traditional office environment with a focus on in-person collaboration, which is often beneficial for design-intensive roles requiring frequent whiteboarding and direct feedback sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Design Challenge: Likely a take-home assignment or a live design exercise focused on solving a specific product problem, assessing your design process, problem-solving skills, and ability to articulate your rationale. This may involve ideation, wireframing, or prototyping.

• Portfolio Presentation & Discussion: A session where you present your portfolio, walking through key case studies, explaining your design process, and discussing your contributions to previous projects. Be prepared to elaborate on your use of Figma, component libraries, and process improvements.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess your collaboration style, communication skills, and technical understanding.

• Final Interview: Potentially with a senior leader (e.g., Head of Product) to discuss overall fit, career aspirations, and strategic alignment with the company’s vision.

Portfolio Review Tips:

• Highlight Process: Clearly articulate the "why" behind your design decisions, detailing your research, ideation, prototyping, and iteration processes.

• Showcase Figma Proficiency: Demonstrate your expertise in Figma, specifically showing examples of component libraries, design system elements, and efficient workflow practices.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the impact of your design work and process improvements on user experience or business outcomes.

• Tailor to Air-tek: Research Air-tek and the travel industry. If possible, incorporate elements into your portfolio presentation that show an understanding of their specific challenges or market.

• Focus on Collaboration: Be ready to discuss how you collaborate with PMs and engineers, providing examples of successful cross-functional teamwork.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt, identifying the core problem and constraints.

• Structure Your Approach: Outline your design process before diving into execution. Consider user needs, business goals, and potential technical limitations.

• Communicate Clearly: Ensure your presentation of the challenge solution is clear, concise, and well-reasoned, highlighting your thought process.

• Consider Scalability: Think about how your proposed solution could scale and be maintained, referencing principles like componentization and design systems.

📝 Enhancement Note: The interview process will likely heavily scrutinize your ability to not only design but also to contribute to the operational efficiency of the product development cycle, particularly through your use of Figma and process-oriented thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and building/managing component libraries and design systems.

• Prototyping Tools: Figma's prototyping capabilities, potentially supplemented by other tools if needed for advanced interaction design.

• Design System Management Tools: Figma itself serves this purpose, but understanding of principles behind design system governance is key.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior and product performance.

• A/B Testing Tools: Experience with platforms that facilitate experimentation to optimize user interfaces and flows.

CRM & Automation:

• Project Management Tools: Proficiency with tools like Jira, Asana, Trello, or similar for managing design tasks within an Agile workflow.

• Collaboration Suites: Google Workspace or Microsoft 365 for general communication, document sharing, and team collaboration.

📝 Enhancement Note: Figma is explicitly called out, making it the primary tool. Experience with other analytics and project management tools common in tech companies will be beneficial, supporting the operational aspect of understanding user engagement and managing design tasks efficiently.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user throughout the design process.

• Collaboration: Valuing teamwork and open communication with Product Managers, Engineers, and fellow designers to achieve shared goals.

• Innovation & Continuous Improvement: A drive to explore new ideas, challenge existing approaches, and consistently refine processes for better product delivery.

• Ownership & Initiative: Taking responsibility for design outcomes and proactively seeking solutions and improvements.

• Quality & Efficiency: A focus on delivering high-quality design work efficiently, leveraging tools and processes to maximize impact.

Collaboration Style:

• Cross-functional Integration: Actively working within product teams, participating in sprint planning, reviews, and retrospectives to ensure design is integrated seamlessly with development.

• Feedback Culture: Open to giving and receiving constructive feedback to elevate design quality and team performance.

• Knowledge Sharing: Willingness to share expertise, best practices, and learnings with colleagues to foster collective growth.

📝 Enhancement Note: The company culture emphasizes a blend of user focus, collaborative execution, and a proactive approach to improvement, all of which are critical for successful operations and GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complex Systems: Navigating the intricacies of enterprise modules and administrative workflows while maintaining a user-friendly experience.

• Balancing B2B and B2C Needs: Designing solutions that effectively serve both sophisticated business clients and individual consumers within the same product ecosystem.

• Driving Process Adoption: Implementing and championing new design processes or system improvements within a potentially fast-paced or evolving team structure.

• Rapid Prototyping for Pitches: Effectively creating high-fidelity prototypes under tight deadlines for prospect and customer presentations.

Learning & Development Opportunities:

• Design System Mastery: Deepen expertise in building and scaling robust design systems and component libraries.

• Industry Specialization: Gain in-depth knowledge of the airline industry and its unique user experience challenges.

• Process Optimization Leadership: Take a lead role in defining and improving design and product development workflows.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design function.

📝 Enhancement Note: The challenges presented are typical for senior product roles in growing tech companies, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex enterprise workflow you designed. How did you ensure usability and efficiency for the end-users, and what processes did you follow?" (Focus on problem decomposition, process, and user advocacy.)

• "Walk us through your process for building and managing a component library in Figma. What were the key considerations for scalability and consistency?" (Highlight Figma skills, system thinking, and process documentation.)

• "How do you approach collaborating with engineers and Product Managers to ensure design intent is accurately translated into the final product? Provide an example." (Emphasize communication, cross-functional teamwork, and conflict resolution.)

Company & Culture Questions:

• "What interests you about Air-tek and the travel industry specifically?" (Research company mission, values, and market position.)

• "How do you stay updated on the latest design trends and best practices, and how do you share that knowledge with your team?" (Demonstrate continuous learning and collaborative spirit.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed, key decisions, and the final outcome/impact.

• Show, Don't Just Tell: Use visuals effectively. Showcase your Figma work, including component libraries, user flows, wireframes, and high-fidelity mockups.

• Quantify Impact: Wherever possible, present metrics demonstrating the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Emphasize Process & Collaboration: Be prepared to discuss your design process in detail, including how you collaborated with stakeholders and how you might improve processes.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time.

📝 Enhancement Note: Prepare to articulate your design process, demonstrate your Figma expertise, and showcase how you contribute to operational efficiency and team collaboration. The ability to discuss process improvements will be a key differentiator.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link on Lever.co.

• Curate your portfolio to prominently feature case studies that highlight your process definition, Figma proficiency, component library development, and cross-functional collaboration. Ensure it clearly demonstrates your impact and problem-solving approach.

• Tailor your resume to emphasize your 7+ years of experience in software product design, specific skills in Figma and enterprise/consumer design, and any experience with process improvement or Agile environments. Use keywords from the job description.

• Prepare for a design challenge by reviewing common product design problem types and practicing your approach to defining problems, ideating solutions, and articulating your rationale. Consider how you might demonstrate process thinking within the challenge.

• Research Air-tek and the airline industry to understand their market position, products, and potential user challenges. This will help you tailor your responses and showcase genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.