Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Affinity.co

Location: USA (Remote)

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-04-17T22:48:00

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Design and deliver impactful product experiences within a relationship intelligence SaaS platform, focusing on complex B2B solutions.

• Lead the end-to-end product design process, from initial user research and strategy to high-fidelity implementation and concept refinement.

• Collaborate closely with Product Management and Engineering teams in an agile environment to translate complex data into intuitive and actionable insights for dealmakers.

• Contribute to the continuous improvement of the product and company by proactively identifying opportunities and sharing innovative design ideas.

• Foster a world-class design team and community through active participation, mentorship, and the enhancement of design standards and processes.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities and requirements suggest a role that bridges UX/UI design with product strategy and a deep understanding of B2B SaaS platforms. The emphasis on "turning complex intelligence data into useful, clear, actionable insights" points to a need for strong data visualization and information architecture skills within the design context.

📈 Primary Responsibilities

• Partner with Product Managers and peer Designers to conduct comprehensive user research, generating insights that drive product strategy and decision-making.

• Own the design lifecycle for key product initiatives, from initial vision and ideation through to final implementation and iterative improvements.

• Collaborate cross-functionally with Engineering partners to ensure seamless execution of designs and maintain high standards for user experience.

• Transform complex relationship intelligence data into intuitive, clear, and actionable insights that empower dealmakers and enhance product value.

• Proactively contribute innovative design solutions and strategic ideas to elevate Affinity's product offering and overall company strategy.

• Champion customer needs and advocate for user-centric design principles throughout the product development lifecycle.

• Actively participate in and contribute to the growth and evolution of the design team, including sharing best practices and mentoring junior designers.

• Iterate quickly on designs in an agile sprint framework, embracing ambiguity and delivering incremental value consistently.

📝 Enhancement Note: The primary responsibilities emphasize a blend of individual contribution and collaborative leadership, typical of a senior-level design role. The focus on "turning complex intelligence data into useful, clear, actionable insights" is a critical differentiator for this role, requiring a designer who can not only create aesthetically pleasing interfaces but also effectively communicate complex information.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is expected.

Experience: 5+ years of professional experience designing and shipping impactful product experiences, with a significant focus on complex B2B SaaS products.

Required Skills:

• Proven experience designing and shipping high-quality, complex B2B SaaS products that deliver significant customer value.

• Demonstrated ability to conduct thorough user research and translate research insights into effective product solutions.

• Advanced knowledge of the end-to-end product design process, including:

  • User Research methodologies
  • Product Strategy development
  • Ideation and Concept Generation
  • Information Architecture design
  • Wireframing and Prototyping (low and high fidelity)
  • User Testing and Validation
  • Concept Refinement
  • High-fidelity Design creation

• Proficiency in common design tools, with a specific emphasis on Figma.

• Strong communication and interpersonal skills, with a proven ability to advocate for customers and collaborate effectively with stakeholders.

Preferred Skills:

• Experience with data visualization design for complex datasets.

• Familiarity with relationship intelligence platforms or CRM systems.

• Understanding of how to design for network effects and relationship mapping.

• Contributions to design systems or style guides.

• Experience in a fast-paced startup environment.

📝 Enhancement Note: The requirements clearly articulate a need for seasoned B2B SaaS designers. The emphasis on Figma, along with the comprehensive list of design process stages, indicates a need for a candidate who is not just a visual designer but a holistic product design thinker. The phrasing around not meeting every qualification suggests a commitment to diversity and inclusion, encouraging candidates with transferable skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating end-to-end product design ownership, ideally within B2B SaaS.

• Clearly articulate your role and contributions within each project, especially highlighting your involvement in user research, strategy, and problem-solving.

• Provide detailed case studies that illustrate your design process, from initial problem definition and user insights to final solution and impact.

• Include examples of wireframes, prototypes, user flows, and high-fidelity mockups, chosen to best represent your skills.

Process Documentation:

• For each project, clearly outline the research methodologies employed and the key insights derived.

• Show evidence of iterative design and testing, including how feedback was incorporated to refine solutions.

• Detail your collaboration process with Product Managers and Engineers, showcasing how you navigated trade-offs and ensured design integrity.

• Quantify the impact of your designs where possible, using metrics related to user engagement, conversion rates, task completion, or customer satisfaction.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should prepare to walk through their projects, explaining their design rationale, the challenges faced, and the measurable outcomes. The emphasis on "turning complex intelligence data into useful, clear, actionable insights" should be a recurring theme in project selection and presentation.

💵 Compensation & Benefits

Salary Range: $141,360 to $204,600 USD per year (base salary only).

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision insurance premiums are covered. Options include PPO, HDHP, and HMO (in CA).

• Flexible Time Off: Generous personal and sick days to support well-being.

• Retirement Planning: 401(k) plan available for future financial planning.

• Learning & Development: Annual education budget and a structured L&D program to support professional growth.

• Wellness Reimbursement: Monthly reimbursement for home internet, meals, and wellness memberships/equipment.

• Team Connection: Virtual team-building activities and social events to foster a connected remote culture.

Working Hours: Standard full-time hours (approximately 40 hours per week), with an emphasis on agile iteration and delivering incremental value each sprint, suggesting a dynamic work pace.

📝 Enhancement Note: The salary range provided is competitive for a Senior Product Designer role in the US, especially for a fully remote position at a well-funded tech company. The benefits package is robust, with a strong emphasis on professional development and employee well-being, which is attractive for senior-level talent. The mention of US states where Affinity is registered to employ is a practical detail for remote candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on Relationship Intelligence and SaaS for dealmakers (Investment Banking, Venture Capital, Consulting).

Company Size: Affinity.co is a growing company, indicated by its funding ($120M raised) and the need for experienced senior roles. Likely between 100-500 employees.

Founded: Founded in 2014, the company has established itself in the market and is backed by reputable Silicon Valley firms.

Team Structure:

• The design team is described as "talented" and "world-class," suggesting a collaborative environment where designers work together.

• Designers partner closely with Product Managers and Engineering teams, indicating a highly cross-functional and integrated product development process.

Methodology:

• Data-Driven Decisions: Decisions are made based on available information, emphasizing the importance of research, analytics, and user feedback.

• Agile Iteration: The company iterates quickly, expecting team members to embrace ambiguity and deliver incremental value each sprint.

• Candid Transparency & Personal Care: A culture that encourages open communication and honest feedback while maintaining a high degree of personal respect and care for colleagues.

Company Website: https://www.affinity.co/company/careers

📝 Enhancement Note: Affinity.co positions itself as a data-driven, agile, and people-centric organization. For a Senior Product Designer, this means opportunities to influence product direction with data, work in a fast-paced environment, and engage in transparent communication. The company's focus on "dealmakers" and "relationships" suggests a domain that requires sophisticated understanding and design for professional users.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant influence and autonomy within the design team. It requires not only strong execution skills but also strategic thinking, mentorship capabilities, and the ability to lead design initiatives.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product Design, or potentially a VP of Product. They will work closely with Product Managers and Engineering Leads.

Operations Impact: The role has a direct impact on the core value proposition of Affinity – making it easier for dealmakers to leverage their networks. By designing intuitive interfaces for complex relationship intelligence data, this role directly influences user adoption, engagement, and the company's ability to drive more deals for its customers.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers, lead design projects, and contribute to the strategic direction of the design team.

• Specialization: Deepen expertise in designing for complex B2B SaaS, relationship intelligence, data visualization, and user research within a specific industry vertical.

• Cross-Functional Influence: Grow influence across Product and Engineering, becoming a key strategic partner in product development.

• Company Growth: As Affinity scales, there will be opportunities for advancement into management or principal design roles.

📝 Enhancement Note: The "Senior" title implies expectations around leadership, strategic contribution, and the ability to operate with a high degree of independence. The growth opportunities are tied to both individual skill development and the potential for career progression within a growing tech company.

🌐 Work Environment

Office Type: The company offers a hybrid model for those within commuting distance of San Francisco or New York (2-3 days per week in-office, typically Tuesday-Thursday). For others, it's a fully remote position.

Office Location(s): San Francisco, New York, or US Remote.

Workspace Context:

• Hybrid Model: For those in SF/NY, the hybrid model aims to balance flexibility with intentional in-person collaboration, focusing on connection, creation, and building momentum. This suggests structured collaboration days.

• Remote Environment: For remote employees, the environment is designed to support productivity and connection through virtual means, including virtual team-building activities and reimbursements for home office setup (internet, meals, wellness).

• Tools & Technology: Access to common design tools (Figma) and likely collaboration platforms (Slack, Jira, etc.) will be standard.

Work Schedule: While a standard full-time schedule is implied, the agile nature of the work suggests flexibility in how tasks are managed, as long as incremental value is delivered each sprint. The emphasis on "embracing ambiguity" and "iterating quickly" points to a dynamic and responsive work schedule.

📝 Enhancement Note: Affinity.co is adapting to modern work trends by offering both hybrid and fully remote options. The hybrid model's focus on intentional collaboration highlights a strategic approach to in-office time, while the remote setup includes practical support for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills and experience.

• Portfolio Presentation: A dedicated session where the candidate presents their work, explaining their design process, problem-solving approach, and the impact of their designs. Expectation to articulate how they turned complex data into actionable insights.

• Design Challenge/Case Study: May involve a take-home assignment or an in-depth discussion of a hypothetical design problem relevant to Affinity's platform. Focus on strategic thinking, user empathy, and execution.

• Cross-Functional Interviews: Meetings with Product Managers and Engineering Leads to assess collaboration skills, communication, and understanding of technical constraints.

• Values & Culture Fit: Discussions focused on how the candidate embodies Affinity's values (ownership, growth mindset, respectful candor, playmakers, "taste the soup").

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with complex B2B SaaS, research-driven design, and data-to-insight translation.

• Tell a Story: For each project, clearly define the problem, your approach, your specific contributions, the challenges, and the measurable outcomes. Use visuals effectively to support your narrative.

• Highlight Process: Emphasize your design process, including research methods, ideation techniques, iteration, and user testing.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs and their business impact.

• Be Prepared for Questions: Anticipate questions about your decision-making, trade-offs, and how you handle ambiguity or feedback.

Challenge Preparation:

• Understand the Domain: Research Affinity's product, its target users (dealmakers), and the competitive landscape of relationship intelligence platforms.

• Focus on Problem-Solving: For any case study or challenge, focus on understanding the core problem before jumping to solutions.

• Demonstrate Strategic Thinking: Show how your design decisions align with business goals and user needs.

• Articulate Rationale: Be ready to clearly explain why you made certain design choices.

📝 Enhancement Note: The interview process is designed to thoroughly vet a candidate's design skills, strategic thinking, collaboration abilities, and cultural fit. The portfolio review is paramount, and candidates should prepare to articulate their process and impact with precision, especially concerning the unique challenge of designing for complex intelligence data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for design and prototyping. This will be the primary tool for UI design, wireframing, and prototyping.

• Prototyping Tools: Beyond Figma, other prototyping tools might be utilized for specific interactive needs, though Figma's capabilities are likely sufficient.

• User Research Tools: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Lookback, SurveyMonkey, Google Forms).

• Collaboration & Project Management: Likely Jira for tracking tasks and sprints, and Slack for communication.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior and product usage.

• Data Visualization Tools: Potentially tools like Tableau, Looker, or internal dashboards to explore and present data insights, which are crucial for this role.

CRM & Automation:

• CRM: Affinity itself is a CRM-like platform focused on relationships, so deep understanding of CRM principles is key.

• Design System Tools: If Affinity maintains a design system, tools for managing and contributing to it (e.g., Zeroheight, Storybook for components).

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The role also implies a need to work with data and analytics tools to inform design decisions and measure impact, reinforcing the "data-driven" aspect of the company culture.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking pride in one's work and seeing projects through to successful completion, acting as an owner of the product experience.

• Growth Mindset: Embracing challenges, learning from feedback, and continuously seeking to improve skills and knowledge.

• Respectful Candor: Communicating openly, honestly, and directly with colleagues while maintaining respect and care for individuals.

• Playmakers: Being proactive, taking initiative, and driving action rather than waiting for direction.

• "Taste the Soup": Diving deep into experiences, understanding them thoroughly from the user's perspective, to create the best possible outcomes. This implies a user-centric approach and a willingness to get hands-on.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Product and Engineering is fundamental, requiring strong communication and teamwork.

• Iterative and Agile: Collaboration happens within fast-paced sprints, demanding adaptability and efficient teamwork.

• Data-Informed: Collaboration relies on shared understanding of user data and research insights to guide decisions.

• Transparent Communication: Open dialogue and feedback are encouraged, fostering a supportive and effective working environment.

📝 Enhancement Note: The company explicitly outlines its values, which are key to understanding the expected behaviors and work style. For a Senior Product Designer, embodying "playmaker" and "tasting the soup" suggests a proactive, deeply involved approach to design challenges.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating complex, multi-faceted relationship intelligence data into simple, intuitive, and actionable user experiences.

• Balancing User Needs with Business Goals: Ensuring designs meet user needs while also driving business objectives for dealmakers.

• Agile Pace: Adapting to a fast-paced, iterative development cycle, which requires quick decision-making and the ability to handle ambiguity.

• Remote Collaboration: Effectively collaborating and building strong relationships with team members across different locations and time zones.

• Advocating for Design: Continuously championing user-centric design principles and best practices within cross-functional teams.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in areas like data visualization, complex information architecture, and user research methodologies specific to B2B SaaS.

• Product Strategy Involvement: Gain greater exposure to and influence over product strategy and roadmap development.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design team's capabilities.

• Industry Exposure: Work within the relationship intelligence sector, gaining insights into the needs and workflows of dealmakers.

• Leadership Potential: Develop leadership skills through project ownership and potential team leadership roles as the company grows.

📝 Enhancement Note: The challenges are directly linked to the nature of Affinity's product and its operating environment. The growth opportunities are framed around skill enhancement, strategic contribution, and career progression within a dynamic tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you turned complex data into a simple, actionable user insight. What was your process, and what was the outcome?" (Focus on data visualization, IA, and user research)

• "How do you approach designing for B2B SaaS products with a diverse user base and complex workflows?" (Highlight your experience with enterprise software and user segmentation)

• "Walk us through a project where you had to make significant design trade-offs. How did you decide, and how did you communicate those decisions to your team?" (Demonstrate strategic decision-making and communication)

Company & Culture Questions:

• "How do you embody our value of 'tasting the soup' in your design process?" (Show your commitment to deep user understanding)

• "Describe a situation where you had to give or receive candid feedback. How did you handle it?" (Assess your comfort with respectful candor)

• "What are your thoughts on working in a fast-paced, iterative environment where ambiguity is common?" (Gauge your adaptability and proactive approach)

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the project, then dive into the problem statement, your role, the research, your design process (wireframes, prototypes), key decisions, user testing, and finally, the outcomes and impact.

• Narrative: Frame your projects as stories of problem-solving, user empathy, and impactful solutions.

• Visuals: Use clear, concise visuals that showcase your design thinking and execution. Avoid overwhelming detail.

• Quantify: Be ready to discuss metrics and how your designs contributed to business goals.

• Engage: Be prepared for questions throughout your presentation and engage with the interviewers.

📝 Enhancement Note: Interviewers will be looking for evidence of strategic thinking, strong problem-solving skills, a deep understanding of the design process, and a cultural fit with Affinity's values. Preparation should focus on articulating your process, impact, and collaborative approach with specific examples.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application via the provided Greenhouse link.

• Tailor your resume: Highlight your 5+ years of experience in B2B SaaS product design, user research, and proficiency with Figma. Quantify achievements and contributions wherever possible.

• Prepare your portfolio: Ensure it showcases 3-5 strong B2B SaaS projects, clearly demonstrating your end-to-end design process, research insights, and the impact of your work. Focus on projects that illustrate turning complex data into actionable insights.

• Research Affinity.co: Understand their product, target market (dealmakers), and company values. Be prepared to discuss how your skills and experience align with their mission.

• Practice your portfolio walkthrough: Be ready to articulate your design rationale, process, and outcomes clearly and concisely during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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