Senior Motion Graphic Designer

📍 Job Overview

Job Title: Senior Motion Graphic Designer
Company: CASETiFY
Location: Seoul, South Korea / Shenzhen, China
Job Type: Full-time
Category: Creative Operations / Brand Creative
Date Posted: 2025-08-18
Experience Level: Mid-Senior (3-5 years)
Remote Status: On-site

🚀 Role Summary

• This role is instrumental in elevating CASETiFY's brand presence through compelling visual storytelling and high-quality 3D animation content across all marketing platforms.
• The Senior Motion Graphic Designer will be responsible for translating product unique selling propositions (USPs) into engaging visual narratives that drive consumer interest and sales.
• A key aspect of this position involves seamless collaboration with cross-functional teams, including Brand Creative, E-commerce, and Marketing, to ensure unified brand messaging and creative execution.
• This role also emphasizes the exploration and integration of emerging technologies, such as AI-powered tools, to enhance creative workflows and deliver innovative visual solutions.

📝 Enhancement Note: While the job title is "Senior Motion Graphic Designer," the description indicates a strong emphasis on 3D animation and rendering, suggesting the ideal candidate will have a robust background in 3D software and principles rather than solely 2D motion graphics. The mention of "3+ years of relevant experience in 3D animation" with the possibility of considering candidates with less experience for a "Motion Graphic Designer" role further supports this. The role is positioned within the Brand Creative team, highlighting its strategic importance in visual brand development and product storytelling.

📈 Primary Responsibilities

• Lead the conceptualization and execution of 3D animation content for new product launches, collaborative projects (Co-Labs), and core brand marketing materials.
• Develop realistic and visually striking 3D product renderings, paying close attention to texture, lighting, and material properties to enhance product appeal.
• Craft narrative-driven animations that effectively communicate product unique selling propositions (USPs), aiming to inspire, educate, and drive purchasing decisions across Ads, E-commerce, and Social Media channels.
• Manage the end-to-end content creation process, from initial ideation and storyboarding through to final animation delivery and quality assurance.
• Ensure all created content strictly adheres to CASETiFY's established brand visual guidelines, maintaining consistency and brand integrity across all touchpoints.
• Proactively research emerging trends in motion graphics, 3D animation, and AI-powered creative tools, initiating innovative concepts and execution strategies.
• Foster strong collaborative relationships with the Creative, E-commerce, and Marketing departments to ensure alignment on project goals and brand messaging.
• Integrate and experiment with AI-powered tools (e.g., Runway, Luma, Midjourney, Sora, ChatGPT) to augment animation concepts, generate assets, and streamline creative workflows.

📝 Enhancement Note: The responsibilities clearly indicate a need for a candidate who can not only execute but also conceptualize and drive creative projects. The expectation to "understand product USPs and craft content that effectively tells stories" highlights the strategic importance of this role in marketing efforts. The explicit mention of AI tools suggests a forward-thinking approach to creative production, requiring adaptability and a willingness to explore new technologies.

🎓 Skills & Qualifications

Education: A Bachelor’s Degree in Marketing, Design, Communications, or a closely related field is preferred, providing a foundational understanding of branding and communication strategies within a creative context.
Experience: A minimum of 3 years of dedicated experience in 3D animation is required. Experience in rigging, 3D modeling, and model creation/modification is considered a significant advantage, demonstrating advanced technical proficiency. Prior experience working with lifestyle, fashion, or technology brands is highly desirable, indicating an understanding of relevant market aesthetics and consumer expectations.

Required Skills:

• 3D Animation Expertise: Proven ability to create high-quality 3D animations from concept to completion.
• 3D Software Proficiency: Strong command of industry-standard 3D software such as Cinema 4D, 3ds Max, Maya, or Keyshot.
• Rendering Engine Knowledge: Familiarity with render engines like Octane, Redshift, or similar, to achieve photorealistic results.
• Adobe Creative Suite Mastery: Advanced skills in After Effects and Photoshop for compositing, editing, and asset preparation.
• Animation Principles Understanding: Solid grasp of animation principles to create dynamic and engaging motion.
• Aesthetic Sensibility: A keen eye for design, composition, color theory, and overall visual appeal.
• Storytelling Ability: Capacity to translate product features and brand messages into compelling visual narratives.
• Communication Skills: Excellent written, verbal, and visual communication abilities for effective collaboration and presentation.
• Adaptability: Ability to thrive in a fast-paced, deadline-driven environment with evolving project requirements.
• Project Management Basics: Organized approach with fundamental project management skills to handle multiple tasks efficiently.

Preferred Skills:

• Rigging and 3D Modeling: Demonstrated experience in character or object rigging and creating/modifying 3D models.
• AI Tool Integration: Experience or a strong interest in utilizing AI tools for creative ideation and asset generation in animation workflows.
• Product Rendering: Specialized skills in creating highly realistic product renderings for marketing purposes.
• Lifestyle/Fashion/Tech Industry Experience: Previous work within these sectors, understanding their unique visual language and trends.

📝 Enhancement Note: The "3+ years of relevant experience in 3D animation" requirement, coupled with the preference for rigging and modeling skills, suggests the company is looking for a hands-on 3D artist who can handle complex product visualizations. The inclusion of AI tools as a preference indicates a desire for candidates who are forward-thinking and can leverage new technologies to enhance productivity and creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of 3D animation projects demonstrating conceptual thinking, technical execution, and storytelling capabilities.
• Include examples of realistic product renderings with attention to detail in lighting, texturing, and material application.
• Feature projects that highlight an understanding of brand guidelines and the ability to adapt creative output to specific brand aesthetics.
• Provide case studies or project breakdowns that explain the creative process, challenges faced, and solutions implemented, particularly those involving animation principles and efficient workflows.
• Demonstrate proficiency in the required 3D software and Adobe Creative Suite through project examples.

Process Documentation:

• Candidates are expected to articulate their process for taking a project from initial brief to final delivery, including stages like concept development, storyboarding, 3D modeling/rigging (if applicable), animation, lighting, rendering, and post-production.
• Evidence of process optimization or efficiency improvements in past projects, such as faster rendering techniques or streamlined asset creation, would be highly beneficial.
• Examples of how quality control and adherence to brand guidelines are maintained throughout the production pipeline should be readily available.

📝 Enhancement Note: The implicit expectation for a portfolio is high given the "Senior" title and focus on 3D. Applicants should curate their portfolio to prominently feature 3D product animation and rendering work, demonstrating not just artistic skill but also an understanding of how visuals drive product appeal and sales. Including examples of how they've used specific software (Cinema 4D, Keyshot, Redshift) and perhaps even early explorations with AI tools would be advantageous.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Motion Graphic Designer with 3-5 years of 3D animation experience in major tech and fashion hubs like Seoul and Shenzhen, the estimated annual salary range would be approximately KRW 45,000,000 - KRW 75,000,000 in Seoul, and CNY 200,000 - CNY 350,000 in Shenzhen. These figures account for the specialized 3D skills, creative responsibilities, and the fast-paced nature of the lifestyle brand industry.

Benefits:

• Visa Sponsorship: CASETiFY offers visa sponsorship for qualified candidates, facilitating international relocation and employment.
• Creative Environment: Opportunity to work within a dynamic and globally recognized lifestyle brand known for its innovative and trend-setting products.
• Cross-functional Collaboration: Exposure to and collaboration with diverse international teams across creative, marketing, and e-commerce functions.
• Professional Development: Potential for growth within a rapidly expanding company, with opportunities to work on high-profile campaigns and explore new technologies like AI in creative workflows.
• Cultural Diversity: Be part of an international team with over 27 nationalities, fostering a rich and inclusive work environment.

Working Hours: The standard working hours are likely to be around 40 hours per week, typical for full-time roles. However, given the fast-paced, deadline-driven nature of the creative industry and the explicit mention of working efficiently in a high-pressure environment, occasional overtime may be required to meet project deadlines.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in the specified regions and experience level, cross-referenced with data from similar international tech/lifestyle companies. Benefits are inferred from the company description, particularly the mention of visa sponsorship and global team diversity. The working hours are standard but may require flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: CASETiFY operates within the fast-paced and highly competitive global lifestyle and tech accessories market, known for its focus on customization, collaborations, and trend-driven product releases. This industry context demands agility, creativity, and a keen understanding of contemporary aesthetics and consumer behavior.
Company Size: CASETiFY is a significant global player, with a team originating from 27+ nationalities and offices in multiple international hubs including Hong Kong, Los Angeles, Seoul, Shanghai, Taipei, and Tokyo. This suggests a medium to large enterprise structure with a robust international presence.
Founded: Founded as a platform for self-expression and customization, CASETiFY has grown into a leading global brand. While the exact founding year isn't provided in the input, its established market position implies a history of strategic growth and brand building.

Team Structure:

• The Senior Motion Graphic Designer will join the Brand Creative team, which is likely composed of designers, art directors, copywriters, and other creative professionals responsible for developing and executing the brand's visual identity and marketing campaigns.
• Reporting is expected to be to a Creative Lead or Art Director within the Brand Creative department.
• Collaboration will extend beyond the immediate team to crucial departments such as E-commerce, Marketing, and Product Development, requiring strong cross-functional communication and project alignment.

Methodology:

• Creative projects are driven by a blend of trend forecasting, market analysis, and collaborative ideation.
• The emphasis on product USPs and storytelling suggests a data-informed approach to content creation, where visual assets are designed to achieve specific marketing objectives.
• The integration of AI tools points towards an experimental and efficiency-focused methodology, embracing new technologies to enhance creative output and workflows.

Company Website: https://www.casetify.com/

📝 Enhancement Note: The company's emphasis on culture, diversity, and supporting causes indicates a modern, socially conscious workplace. The global presence and multi-office structure suggest a dynamic environment where cross-cultural collaboration is key. The focus on "customizable tech accessories" and "self-expression" inherently shapes the brand's creative output and demands of its creative teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level within the creative operations and brand marketing function. It requires not just execution skills but also the ability to conceptualize, lead projects, and contribute strategically to the brand's visual narrative. The "Senior" title implies a level of autonomy and mentorship potential.
Reporting Structure: The Senior Motion Graphic Designer will likely report to a Creative Director, Art Director, or a Lead Designer within the Brand Creative team. This structure provides guidance and feedback while allowing for significant ownership of projects.
Operations Impact: The work of the Senior Motion Graphic Designer has a direct and significant impact on CASETiFY's brand perception, marketing effectiveness, and ultimately, product sales. By creating compelling visual content for advertising, e-commerce, and social media, this role contributes directly to customer engagement, brand recall, and conversion rates across all sales channels.

Growth Opportunities:

• Specialization: Deepen expertise in 3D animation, AI-driven creative tools, or specific areas like product visualization and motion design for e-commerce.
• Leadership: Progress into a Lead Motion Designer or Art Director role, managing projects and potentially a small team of designers.
• Cross-functional Exposure: Gain broader experience by working closely with marketing, product, and e-commerce teams, potentially transitioning into broader creative strategy roles.
• Industry Trendsetter: Contribute to shaping CASETiFY's visual language by experimenting with new technologies and creative approaches, becoming a key influencer within the brand's creative output.

📝 Enhancement Note: The "Senior" designation suggests that candidates are expected to be largely self-sufficient and capable of driving projects forward with minimal supervision. Growth opportunities are likely tied to demonstrating impact and leadership within the creative team and contributing to the brand's overall visual strategy.

🌐 Work Environment

Office Type: CASETiFY maintains offices in key global cities, suggesting a professional office environment designed to foster collaboration and creativity. These spaces are likely equipped with modern design tools and infrastructure.
Office Location(s): The role is available in Seoul, South Korea, and Shenzhen, China, both vibrant hubs for technology, fashion, and creative industries. This offers candidates opportunities to work in dynamic international markets.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction and idea exchange among creative professionals.
• Access to high-performance workstations and relevant software (Adobe Creative Suite, 3D software) is a given.
• Opportunities for direct interaction with the Brand Creative team and other departments will facilitate a holistic understanding of project goals and brand strategy.

Work Schedule: While the role is full-time, the fast-paced nature of the fashion and tech accessory industry may necessitate flexibility in working hours to meet project deadlines. This could involve occasional work outside standard hours to ensure timely delivery of campaign assets.

📝 Enhancement Note: Working in major international cities like Seoul and Shenzhen provides exposure to diverse creative scenes and market trends, which can be highly beneficial for a motion graphic designer. The emphasis on collaboration suggests an open-plan or studio-like environment conducive to creative brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, technical skills, and creative style.
• Technical/Creative Interview: This stage will likely involve a deeper dive into your 3D animation process, software proficiency, and understanding of animation principles. You may be asked to walk through specific projects from your portfolio.
• Creative Challenge/Test: Be prepared for a practical test or a creative brief to assess your ability to conceptualize and produce animation within specific constraints, time limits, and aligned with CASETiFY's brand aesthetic.
• Team/Stakeholder Interviews: Interviews with members of the Brand Creative team and potentially cross-functional stakeholders (e.g., Marketing, E-commerce leads) to evaluate collaboration skills, communication style, and cultural fit.
• Final Interview: Typically with a hiring manager or senior leadership to discuss overall fit, career aspirations, and confirm details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant 3D animation and rendering projects. Prioritize work that showcases product visualization, dynamic motion, and storytelling.
• Showcase Process: For key projects, include brief explanations or visual breakdowns of your workflow, concept development, and problem-solving steps. This is crucial for demonstrating senior-level thinking.
• Highlight Technical Proficiency: Ensure your portfolio clearly demonstrates mastery of required software (Cinema 4D, After Effects, Keyshot, etc.) and renderers (Redshift, Octane).
• Brand Alignment: Include projects that reflect an understanding of lifestyle, fashion, or tech brand aesthetics. If you have worked with similar brands, highlight those pieces.
• AI Integration (Optional but Recommended): If you have experience using AI tools in your workflow, consider including a project or a brief mention of how you've leveraged them for creative advantage.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., using a personal website or a platform like Behance).

Challenge Preparation:

• Understand the Brand: Thoroughly research CASETiFY's current campaigns, visual identity, product range, and target audience.
• Practice Core Skills: Revisit your proficiency in key software and animation techniques. Be ready to demonstrate your ability to create polished, on-brand animations quickly.
• Storytelling Focus: Prepare to articulate how you would translate product features into compelling visual stories.
• AI Tool Familiarity: Brush up on the capabilities of AI animation tools mentioned, and think about how they could be practically applied to CASETiFY's needs.
• Communication: Practice clearly explaining your creative decisions, process, and rationale, especially under pressure.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both technical skill and creative vision. A strong portfolio that demonstrates not just execution but thoughtful process and brand understanding will be critical. The creative challenge is a key opportunity to prove your ability to deliver high-quality work within CASETiFY's brand context.

🛠 Tools & Technology Stack

Primary Tools:

• 3D Software: Cinema 4D, 3ds Max, Maya, Keyshot (Proficiency in at least one is essential).
• 3D Rendering Engines: Octane, Redshift, or similar (Crucial for realistic product visualization).
• Motion Graphics & Compositing: Adobe After Effects (Advanced proficiency required for animation, effects, and compositing).
• Image Editing & Asset Creation: Adobe Photoshop (Essential for preparing assets, textures, and post-production adjustments).

Analytics & Reporting: While not explicitly mentioned for this creative role, understanding how visual content performs on different platforms (e.g., social media engagement metrics, e-commerce conversion rates) can be beneficial for informing future creative decisions. Familiarity with basic analytics dashboards might be helpful.

CRM & Automation: Generally not a primary focus for a motion graphics role, but understanding how marketing campaigns are deployed through CRM or marketing automation platforms could provide context for the final output of creative assets.

📝 Enhancement Note: The core technical stack for this role heavily leans into 3D creation and rendering, supported by strong 2D compositing and editing skills. Proficiency in the listed 3D software and renderers is non-negotiable for success in this position.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing creative boundaries, exploring new visual styles, and adopting innovative tools like AI to enhance output.
• Collaboration & Teamwork: Fostering a supportive environment where team members work together, share ideas, and contribute to collective success.
• Quality & Excellence: A commitment to delivering high-quality, polished work that meets brand standards and exceeds expectations.
• Customer Focus: Understanding the end consumer and creating content that resonates with them, driving engagement and sales.
• Diversity & Inclusion: Valuing diverse perspectives and backgrounds, creating an inclusive environment where everyone can contribute their best work.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, e-commerce, and product teams to ensure creative output aligns with broader business objectives.
• Feedback-Driven: An open culture for constructive feedback and iterative refinement of creative work.
• Agile & Responsive: The ability to adapt quickly to changing project demands and market trends, working efficiently in a fast-paced environment.

📝 Enhancement Note: CASETiFY's stated values around diversity, inclusivity, and supporting causes suggest a company culture that is both professionally driven and socially conscious. The creative team is likely to be dynamic, fast-paced, and focused on producing impactful visual content.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Adapting to tight deadlines and high-volume output demands typical of a leading lifestyle brand.
• Brand Consistency: Maintaining rigorous adherence to CASETiFY's evolving brand guidelines across diverse content formats and platforms.
• Technological Adaptation: Staying current with and effectively integrating new creative technologies, particularly AI tools, into established workflows.
• Balancing Creativity and Commercial Goals: Translating artistic vision into content that effectively drives marketing objectives and sales.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in advanced 3D techniques, animation software, and emerging AI creative tools.
• Industry Exposure: Working on campaigns for a globally recognized brand provides valuable experience and exposure to high-profile collaborations and product launches.
• Mentorship: Potential to learn from experienced creative leads and art directors within the Brand Creative team.
• Career Progression: Clear pathways to advance into leadership roles within the creative department.

📝 Enhancement Note: The primary challenge will be managing the demands of a fast-paced creative environment while consistently producing high-quality, on-brand work. Growth will be facilitated by proactively engaging with new technologies and demonstrating leadership in creative execution.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your process for creating a 3D product animation from concept to final render." (Focus on workflow, software used, and problem-solving).
• "How do you ensure your animations effectively communicate a product's unique selling points and drive consumer interest?" (Highlight storytelling and marketing impact).
• "Describe a time you had to adapt your creative vision to meet brand guidelines or stakeholder feedback. How did you handle it?" (Assess adaptability and collaboration).
• "How have you incorporated or how would you consider incorporating AI tools like Runway or Midjourney into a motion graphics workflow for a brand like CASETiFY?" (Demonstrate forward-thinking and practical application).

Company & Culture Questions:

• "What appeals to you about CASETiFY's brand and product aesthetic?" (Showcase your research and alignment with the brand).
• "How do you approach collaboration with marketing and e-commerce teams?" (Emphasize communication and understanding of business objectives).
• "Describe your experience working in a fast-paced, deadline-driven creative environment." (Highlight organizational skills and ability to perform under pressure).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation to tell a story for each project, highlighting the brief, your creative approach, challenges, and the final outcome.
• Technical Demonstration: Be prepared to discuss the specific software, techniques, and renderers used in your projects. If asked, be ready to provide a brief screen-share demonstration of your workflow or a specific technique.
• Focus on Impact: Quantify results where possible (e.g., "This animation contributed to a X% increase in click-through rates") or explain the intended impact of your work on brand perception and sales.
• Conciseness: Respect time limits. Be clear, direct, and focus on the most impactful aspects of your work.

📝 Enhancement Note: Prepare specific examples that directly address the responsibilities and qualifications listed. Demonstrating an understanding of how motion graphics contribute to business goals and an enthusiasm for CASETiFY's brand will be key differentiators.

📌 Application Steps

To apply for this Senior Motion Graphic Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest 3D animation and product rendering work. Select projects that best demonstrate your ability to align with a lifestyle brand's aesthetic and communicate product USPs effectively.
• Resume Optimization: Ensure your resume clearly highlights your 3+ years of 3D animation experience, proficiency in key software (Cinema 4D, After Effects, etc.), and any relevant experience in fashion, lifestyle, or tech industries. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, technical skills, and how you handle feedback. Prepare to discuss your experience with AI tools and how they could benefit CASETiFY. Rehearse presenting your portfolio with a clear narrative.
• Company Research: Deeply research CASETiFY's current marketing campaigns, brand voice, and product offerings. Understand their target audience and recent collaborations to inform your responses during interviews and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.