(Senior) Marketing Designer (m/w/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/w/d) Company: JUPUS GmbH Location: Köln, Germany Job Type: Full-Time Category: Marketing Operations / Creative Design Date Posted: January 23, 2026 Experience Level: 2-5 Years Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Spearhead the visual strategy for JUPUS's marketing initiatives, focusing on AI-driven content creation and campaign design.
• Develop high-converting marketing assets, including social ads, video ads, and landing pages, leveraging cutting-edge AI tools.
• Collaborate closely with cross-functional teams, particularly Marketing and Product, to ensure cohesive brand messaging and effective campaign execution.
• Contribute to building and maintaining scalable design systems and component libraries to ensure brand consistency and efficiency.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on AI tools, performance marketing metrics, and conversion optimization positions this role within a broader GTM Operations context, particularly in how design directly impacts lead generation and customer acquisition. The role is explicitly defined as not UX/UI, focusing purely on marketing collateral.

📈 Primary Responsibilities

• Concept & Design: Develop user-centered designs for social ads, high-converting landing pages, and offline marketing materials with a strong emphasis on performance metrics.
• Video Ads & Motion Graphics: Conceptualize and produce engaging video ads and motion content using AI tools (e.g., HeyGen, Kling) to capture audience attention on social media.
• Rapid Prototyping: Create interactive prototypes in Figma to quickly validate design concepts and iterate based on performance data and stakeholder feedback.
• Cross-Functional Collaboration: Work seamlessly with Marketing and Product teams to align design efforts with overall business objectives and product roadmaps.
• Design System Management: Build, maintain, and evolve scalable component libraries and style guides to ensure brand consistency and streamline the design process across all marketing channels.

📝 Enhancement Note: The responsibilities highlight a data-driven approach to design, emphasizing conversion optimization and rapid iteration, which are core tenets of GTM Operations. The explicit mention of AI tools for video and design production signifies a forward-thinking operational approach to content creation.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a strong portfolio demonstrating relevant skills and experience is paramount. Experience: Minimum of 3 years of experience in marketing design, with a proven track record in creating impactful marketing campaigns, video ads, and high-converting landing pages.

Required Skills:

• Minimum 3 years of experience in marketing design with a focus on marketing campaigns, video ads, and landing pages.
• Excellent proficiency with design tools: Figma, Sketch, and/or Adobe Creative Cloud (Photoshop, Illustrator, After Effects).
• Strong understanding of performance marketing principles and key metrics (e.g., CTR, Conversion Rate, CPA).
• Exceptional visual design sensibility, with expertise in typography, color theory, and layout for marketing collateral.
• Proficiency in German (fluent) and very good English language skills.

Preferred Skills:

• Solid knowledge of Responsive Design principles and frontend basics (HTML, CSS, JavaScript fundamentals).
• Experience with AI-driven design and content creation tools (e.g., HeyGen, Kling, Midjourney, or similar generative AI platforms).
• Experience in creating and editing video ads and motion content specifically for social media platforms.
• Proven experience working within a fast-growing startup or scale-up environment.
• Understanding of B2B SaaS marketing principles and customer journeys.

📝 Enhancement Note: The emphasis on "AI-native" and specific AI tools suggests a required technical aptitude and a willingness to integrate emerging technologies into the design workflow, aligning with operational efficiency goals. The mention of frontend basics is a plus for understanding implementation constraints and optimizing for web performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing diverse marketing design projects, with a clear emphasis on social ads, video ads, and landing pages that have driven measurable results.
• Include case studies that highlight your process for concept development, design execution, and performance optimization, particularly for conversion-focused assets.
• Showcase examples of how you've utilized design tools (Figma, Adobe CC) and, ideally, AI tools to achieve creative outcomes and efficiency gains.
• Projects should reflect an understanding of brand consistency and the ability to adapt designs across various marketing channels.

Process Documentation:

• Provide examples or descriptions of your workflow for designing and iterating on marketing campaigns, from initial brief to final asset delivery.
• Detail your approach to rapid prototyping and A/B testing of design elements to maximize campaign performance.
• Illustrate how you collaborate with marketing teams to understand campaign objectives, target audiences, and performance metrics.

📝 Enhancement Note: For a role heavily focused on performance marketing and conversion, the portfolio must go beyond aesthetics. It needs to clearly articulate the "why" behind design decisions and, crucially, demonstrate the "what" in terms of measurable impact on marketing KPIs.

💵 Compensation & Benefits

Salary Range: Based on experience level (2-5 years) and location (Cologne, Germany), a Senior Marketing Designer typically earns between €50,000 and €70,000 annually. This estimate is derived from industry benchmarks for similar roles in Germany, considering the company's stage (scale-up) and the specialized AI/performance marketing focus.

Benefits:

• Direct Impact: Opportunity to shape the visual identity of a leading European Legal Tech company.
• AI-First Culture: Work in an environment that actively integrates AI into product and processes.
• Growth: Be part of a rapidly scaling team with significant career development potential.
• Ownership: Autonomy in decision-making, with short communication lines and agile processes.
• Flexibility: Hybrid work model with 3 days per week in the Cologne office (near Friesenplatz).
• Top Equipment: Provision of a MacBook and all necessary design and AI tools.
• Wellbeing: Urban Sports Club membership, high-quality coffee, and fresh fruit in the office.
• Development: Access to regular further education and training opportunities.

Working Hours: Approximately 40 hours per week, with a hybrid arrangement requiring 3 days in the office.

📝 Enhancement Note: The salary range is an estimate based on general market data for Germany and the specified experience level. Actual compensation may vary based on the candidate's specific skills, interview performance, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech, AI, Software-as-a-Service (SaaS) Company Size: As a rapidly scaling company post-Seed round, JUPUS likely falls within the 50-200 employee range, indicating a dynamic and fast-paced environment where individual contributions are highly visible. Founded: JUPUS was founded with a mission to revolutionize the legal industry through AI-powered automation. This innovative spirit likely permeates the company culture, encouraging experimentation and forward-thinking approaches.

Team Structure:

• The Marketing Design role sits within the Marketing department, collaborating closely with Marketing Managers, Performance Marketers, and potentially Content Strategists.
• There will be significant interaction with the Product team to ensure design alignment with the evolving JUPUS platform.
• The reporting structure is likely to be flat, with direct access to marketing leadership.

Methodology:

• Data-Driven Decisions: Marketing and design efforts are heavily influenced by performance metrics and A/B testing to optimize campaign effectiveness.
• Agile Development: Rapid prototyping and iteration are key to quickly validating ideas and adapting to market feedback.
• AI Integration: A core philosophy of leveraging AI tools to enhance creativity, efficiency, and output across various functions, including design.

Company Website: https://jupus.de

📝 Enhancement Note: The "AI-First Culture" and "Legal Tech" background suggest a company that values innovation, efficiency, and data-informed strategies, which are critical in GTM operations. The hybrid model and focus on ownership indicate a culture that balances collaboration with autonomy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, indicating a mid-level to senior individual contributor role. It signifies a need for demonstrated expertise in marketing design principles, a strong understanding of performance marketing, and the ability to work autonomously.

Reporting Structure: The Senior Marketing Designer will likely report to the Head of Marketing or a Marketing Lead, with close collaboration across Marketing, Sales, and Product teams.

Operations Impact: This role directly impacts JUPUS's Go-To-Market (GTM) strategy by creating the visual assets that drive customer acquisition, lead generation, and brand perception. High-converting designs and effective campaigns are crucial for revenue growth, making this role integral to the revenue operations funnel.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, video advertising, or conversion rate optimization (CRO) for landing pages.
• Leadership: Potential to grow into a Lead Designer role, managing junior designers or overseeing specific design initiatives as the company scales.
• Cross-Functional Advancement: Transition into broader marketing strategy roles or contribute to product marketing initiatives, leveraging design and campaign insights.
• Skill Development: Continuous learning opportunities in new AI tools, design trends, and performance marketing strategies.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and expected contribution to strategy, not just execution. The growth path is geared towards specialization within design or broader marketing leadership, emphasizing the strategic importance of design in a GTM context.

🌐 Work Environment

Office Type: The JUPUS office in Cologne offers a hybrid work environment, emphasizing collaborative workdays on-site. Office Location(s): Cologne, Germany, specifically near Friesenplatz, indicating an accessible urban location.

Workspace Context:

• The office is designed to foster collaboration, with designated days for in-person team interaction and idea exchange.
• Employees are provided with top-tier equipment, including MacBooks and all necessary tools, supporting efficient creative work.
• The environment encourages interaction with marketing and product teams, facilitating seamless communication and integrated project execution.

Work Schedule: The role operates on a standard full-time schedule, likely around 40 hours per week, with flexibility inherent in the hybrid model, allowing for focused work both in-office and remotely.

📝 Enhancement Note: The hybrid model with specific in-office days is a key operational aspect, designed to balance flexibility with the need for in-person collaboration crucial for creative roles and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience, design skills, and alignment with AI/performance marketing focus.
• Design Challenge/Portfolio Presentation: A practical exercise or presentation of existing portfolio work focusing on marketing campaigns, landing pages, and AI tool utilization. Candidates will be expected to articulate their design process, rationale, and the impact of their work.
• Team & Hiring Manager Interviews: Discussions to assess cultural fit, collaboration style, problem-solving abilities, and strategic thinking regarding marketing design's role in GTM.
• Final Interview: Potentially with senior leadership to discuss overall vision and long-term contribution.

Portfolio Review Tips:

• Highlight Performance: Showcase projects with clear metrics and quantifiable results (e.g., improved conversion rates, higher CTRs, engagement rates).
• Emphasize AI Usage: Clearly demonstrate how you've integrated AI tools into your workflow, detailing the benefits (speed, creativity, scale) and specific tools used.
• Case Study Structure: For each key project, outline the problem, your solution, the process, the tools used, and the outcome.
• Video/Motion Samples: Include compelling examples of video ads and motion graphics, explaining the creative strategy and their effectiveness.
• Conversion Focus: Ensure landing page examples highlight design choices made for conversion optimization.

Challenge Preparation:

• Be prepared to discuss your approach to rapid prototyping and iterative design based on data.
• Anticipate questions about how you would approach designing a specific type of marketing asset (e.g., a social ad campaign for a new feature) given limited information.
• Practice articulating your design decisions and their strategic rationale in relation to business goals.

📝 Enhancement Note: The portfolio is the most critical component. It needs to clearly demonstrate not just aesthetic talent but also a strategic, data-driven, and AI-augmented approach to marketing design that directly supports business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For rapid prototyping, interactive design, and collaborative work.
• Sketch: An alternative or complementary tool for UI/UX design, though Figma is often preferred for collaborative workflows.
• Adobe Creative Cloud: Essential for advanced graphic design, photo editing, and video production (Photoshop, Illustrator, After Effects).

AI & Generative Tools:

• Video AI: HeyGen, Kling, or similar platforms for AI-powered video creation and editing.
• Image Generation: Midjourney, DALL-E, or similar for generating visual assets and concepts.
• Other AI Tools: Potentially other generative AI tools for text-to-image, style transfer, or workflow automation.

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms (e.g., Google Analytics, social media ad platform analytics) to understand campaign effectiveness and inform design decisions.
• Understanding of A/B testing methodologies and tools.

CRM & Automation:

• While not a direct requirement for this role, an understanding of how marketing designs integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Pardot) is beneficial for context.

📝 Enhancement Note: The explicit mention of AI tools like HeyGen and Kling is a significant differentiator and a core requirement, highlighting the company's commitment to leveraging AI for creative production efficiency.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies, especially AI, to push creative boundaries and improve efficiency.
• Data-Driven: Basing design decisions on performance metrics and user feedback to maximize impact.
• Collaboration: Working effectively with cross-functional teams to achieve common goals.
• Ownership: Taking responsibility for projects and driving them to successful completion.
• Efficiency: Streamlining workflows and leveraging tools to produce high-quality work quickly.

Collaboration Style:

• Agile & Iterative: A culture of quick feedback loops, rapid prototyping, and continuous improvement based on performance data.
• Cross-Functional Integration: Close working relationships with Marketing, Sales, and Product teams to ensure design aligns with overarching business strategies.
• Open Communication: Encouraging direct feedback and transparent discussions to foster a productive and innovative environment.

📝 Enhancement Note: The company’s values are deeply intertwined with operational efficiency, data utilization, and a forward-thinking, AI-centric approach, all of which are critical for success in a GTM operations context.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and techniques.
• Balancing Creativity with Performance: Ensuring creative output meets brand standards while also driving measurable conversion results.
• Scaling Design Systems: Developing and maintaining design systems that can effectively scale with a rapidly growing company.
• Cross-Functional Alignment: Effectively communicating design rationale and ensuring buy-in from diverse stakeholders with varying priorities.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into specialized AI tools for design and video creation.
• Performance Marketing Insights: Gain deeper understanding of conversion optimization strategies and A/B testing.
• Design Systems Expertise: Develop skills in creating and managing robust, scalable design systems.
• Industry Trends: Access to training, workshops, and conferences focused on marketing design, AI, and GTM strategies.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the industry, emphasizing continuous learning and adaptation, which are hallmarks of successful operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign you designed where AI tools played a significant role in the creative process or execution. What were the results?" (Focus on process, AI tools used, and quantifiable outcomes).
• "How do you approach designing a landing page specifically to maximize conversion rates for a B2B SaaS product? Walk us through your typical process." (Emphasize user-centricity, data analysis, and CRO principles).
• "Imagine we're launching a new AI feature. How would you brief yourself to create a compelling social ad campaign for it?" (Demonstrate strategic thinking, audience understanding, and creative concept generation).

Company & Culture Questions:

• "What excites you about JUPUS and the Legal Tech industry?" (Show research into the company's mission and market).
• "How do you see your AI-native approach contributing to our company's growth and GTM strategy?" (Connect your skills directly to business objectives).
• "Describe a time you had to collaborate with non-designers (e.g., marketers, product managers). How did you ensure alignment and successful outcomes?" (Highlight collaboration and communication skills).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, narrate the challenge, your problem-solving approach, the design execution, and the ultimate impact.
• Quantify Results: Use data and metrics extensively to demonstrate the effectiveness of your designs.
• Highlight AI Integration: Clearly articulate how and why you used specific AI tools, showcasing the benefits.
• Be Prepared for Q&A: Anticipate questions about your design choices, technical skills, and strategic thinking.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also strategic thinking, a deep understanding of performance marketing, and a genuine aptitude for leveraging AI to drive business results.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on join.com.
• Curate Your Portfolio: Select your strongest projects that showcase your expertise in social ads, video ads, landing page design, AI tool utilization, and measurable results. Tailor your portfolio to highlight conversion optimization and your AI-native approach.
• Optimize Your Resume: Ensure your resume clearly articulates your years of experience, proficiency with key design and AI tools, and any quantifiable achievements in marketing campaign success. Use keywords from the job description.
• Prepare Your Narrative: Practice presenting your portfolio, focusing on the story behind each project, your strategic design thinking, and the impact of your work. Be ready to discuss your experience with AI tools in detail.
• Research JUPUS: Understand their product, mission, and recent growth. Consider how your design skills can contribute to their specific GTM challenges and opportunities in the Legal Tech space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.