Senior Marketing Designer (Colombia)

📍 Job Overview

Job Title: Senior Marketing Designer Company: Paystone Location: Remote (LATAM) - Bogotá, Colombia Job Type: FULL_TIME Category: Marketing / Creative & Design Date Posted: November 24, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• This role is pivotal in shaping Paystone's creative identity across its multiple brands (Paystone, DataCandy, NiceJob), focusing on transforming brand strategy into compelling visual narratives and digital experiences.
• The Senior Marketing Designer will drive innovation in creative design, exploring new technologies and methodologies to enhance customer engagement and brand storytelling.
• Key responsibilities include end-to-end design project leadership, ensuring brand consistency, and fostering a collaborative environment within the marketing and creative teams.
• The position requires a proactive individual with a strong user-focused mindset, dedicated to crafting impactful designs that resonate with small businesses and their customers, aligning with the company's mission of "Customer Driven Growth."

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on "Senior," "creative technologies," "innovation," "brand storytelling," and "leading design projects end-to-end" suggests a role that goes beyond standard graphic design, requiring strategic thinking and a deep understanding of marketing objectives. The mention of "generative AI" as an advantage also points to a forward-thinking creative role.

📈 Primary Responsibilities

• Develop and execute creative design concepts for a wide range of marketing materials, including email campaigns, social media graphics, website assets, motion graphics, and partner marketing collateral for all Paystone brands.
• Translate complex marketing strategies and brand messages into clear, engaging visual narratives that resonate with target audiences and drive customer engagement.
• Maintain and evolve brand guidelines across all touchpoints, ensuring a consistent, high-quality brand presence and adherence to marketing and design best practices.
• Champion craft excellence by meticulously overseeing every design element, from layout and typography to color and imagery, ensuring attention to detail and a polished final product.
• Proactively contribute innovative, forward-thinking ideas to shape the future of Paystone's creative direction, brand storytelling, and overall visual identity.
• Continuously refine design skills, explore emerging creative technologies (including generative AI), and stay abreast of industry trends to elevate the quality and impact of creative output.
• Design captivating visuals across various mediums that effectively inform, engage, and inspire target audiences, driving desired actions.
• Articulate creative visions and design rationale clearly and confidently to stakeholders, leveraging strong storytelling and presentation skills.
• Manage the entire lifecycle of design projects, from initial concept development and strategy to final execution and delivery, ensuring all projects meet high standards.
• Collaborate effectively and empathetically with a diverse team of creatives, marketers, developers, and other professionals to achieve unified and exceptional project outcomes.
• Actively contribute to team growth by sharing knowledge, insights, tools, and best practices, fostering a culture of continuous learning and improvement.
• Partner closely with product marketing, sales, and engineering teams to ensure design solutions are aligned with business objectives and user needs.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for strategic contribution, innovation, and leadership in design execution, extending beyond mere task completion to shaping creative direction and fostering team development.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Designer role. Experience: 5+ years of professional experience in marketing design, with a strong emphasis on digital and brand activations. Experience with generative AI technologies is considered an advantage.

Required Skills:

• Portfolio: A strong, diverse portfolio showcasing world-class creative solutions across various challenges and mediums (digital, print, motion, experiential).
• Design Versatility: Proven expertise across multiple design disciplines including visual identity, branding, digital design (web, social media, email), motion graphics, and potentially print and experiential design.
• Software Proficiency: Advanced proficiency in leading design and prototyping tools, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Brand Stewardship: Deep understanding and consistent application of brand guidelines, ensuring brand integrity and adherence to marketing and design standards.
• Visual Storytelling: Ability to translate strategic objectives into compelling visual narratives that effectively communicate brand messages and engage audiences.
• Communication & Collaboration: Excellent written and verbal English communication skills, with the ability to articulate design concepts clearly, provide constructive feedback, and partner effectively with cross-functional teams, including marketers, developers, and stakeholders.
• User-Centric Design: A strong user-focused mindset, demonstrating empathy and intent in designing experiences that meet real user needs and enhance customer journeys.
• Adaptability & Proactivity: Ability to work autonomously and collaboratively in a fast-paced, evolving environment, proactively identifying opportunities and solutions.
• Craftsmanship: Impeccable attention to detail, demonstrating pride in the quality and execution of all design work.

Preferred Skills:

• Experience with generative AI tools and their application in creative workflows.
• Motion design expertise beyond introductory levels.
• Experience designing for SaaS or B2B technology companies.
• Understanding of UX/UI principles and best practices.
• Experience with video editing and production.
• Familiarity with marketing automation platforms and their design requirements.

📝 Enhancement Note: The emphasis on "creative technologies" and "generative AI" suggests a need for candidates who are not only proficient in traditional design tools but also keen on exploring and integrating emerging technologies into their workflow. The requirement for English fluency is critical for remote collaboration within a North American company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a breadth of design capabilities across digital and potentially print mediums, highlighting successful campaign execution and brand consistency.
• Case studies that illustrate the design process from concept to final output, showcasing problem-solving skills, strategic thinking, and the impact of the design solutions.
• Examples of how brand guidelines were applied and evolved across different projects and brands (Paystone, DataCandy, NiceJob).
• Demonstrations of proficiency in key design tools (Figma, Adobe Creative Suite) through project examples or explanations of workflow.

Process Documentation:

• Candidates should be prepared to discuss their design process, including ideation, concept development, feedback integration, and final asset delivery for various marketing channels.
• Examples of how they have managed design projects end-to-end, from brief to completion, demonstrating project management and organizational skills.
• Evidence of collaboration with marketing teams, developers, or other stakeholders to achieve project goals, showcasing communication and teamwork within a workflow.

📝 Enhancement Note: For a Senior Marketing Designer, the portfolio is not just a collection of work but a demonstration of strategic thinking, process, and impact. It should clearly articulate the "why" behind design choices and the "how" of their execution, especially in the context of marketing objectives and brand building.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Marketing Designers in LATAM (specifically Colombia) with 5-10 years of experience, remote work, and fluency in English, a competitive salary range would typically fall between $35,000 - $55,000 USD annually. This range can fluctuate based on specific experience, the depth of portfolio, and the candidate's negotiation skills.
• The company states "Compensation tied to market data" and "We reward for contribution," indicating a data-driven approach to compensation that considers both market rates and individual performance.

Benefits:

• Compensation tied to market data: Ensures competitive pay based on industry standards.
• We reward for contribution: Performance-based recognition and potential for bonuses or salary increases.
• Flexible Time-off: A generous and flexible approach to paid time off, allowing for work-life balance.
• Committed to career development: Opportunities for professional growth, training, and advancement within the company.
• Work from home: Fully remote position, offering flexibility and the ability to work from anywhere within LATAM, with a specific focus on Colombia.

Working Hours:

• The role is advertised as FULL_TIME, with an implied standard of 40 hours per week. However, the remote nature and company culture suggest a degree of flexibility, as long as work is completed and collaboration is maintained. Candidates should expect to align with typical North American business hours for key meetings and collaboration periods.

📝 Enhancement Note: The salary estimate is based on typical compensation for senior design roles in LATAM, adjusted for remote work and the stated benefits. The emphasis on "market data" and "contribution" suggests a structured compensation philosophy. The mention of "Flexible Time-off" and "Career Development" aligns with common attractive benefits for experienced professionals seeking growth and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Software / Payment Processing. Paystone operates in the financial technology sector, providing payment processing and software solutions to small and medium-sized businesses. This industry is characterized by rapid technological advancement, a focus on security, and a strong emphasis on customer experience and growth. Company Size: Over 200 employees. This indicates a mid-sized company that is likely to offer a balance between established processes and opportunities for individual impact, avoiding the bureaucracy of very large corporations while providing stability and resources. Founded: Paystone was founded with a mission to empower merchants with tools for "customer-driven growth." The company has expanded its offerings through acquisitions (DataCandy, NiceJob), indicating a strategic growth trajectory and a commitment to a comprehensive suite of merchant services.

Team Structure:

• The role reports to the Creative Director, indicating a clear reporting line within the marketing department.
• The marketing team is described as "passionate, curious, and collaborative," with a focus on "people-centered professionals" who challenge the status quo.
• The Senior Marketing Designer will collaborate across multiple brands (Paystone, DataCandy, NiceJob), suggesting interaction with distinct marketing and creative teams associated with each.

Methodology:

• The company emphasizes "customer-driven growth," meaning strategies and designs are aimed at enhancing customer experiences to foster loyalty and advocacy.
• A culture of innovation is encouraged, with a focus on exploring new technologies and questioning the status quo.
• Design work is expected to be user-focused, empathetic, and aligned with business objectives.
• Collaboration and knowledge sharing are valued, with an expectation that team members contribute to each other's growth.

Company Website: https://www.paystone.com/

📝 Enhancement Note: Paystone's acquisition strategy suggests a dynamic environment where integrating brand identities and creative approaches across different entities is crucial. The "customer-driven growth" mission is a core philosophical driver that should inform all creative output.

📈 Career & Growth Analysis

Operations Career Level: Senior Marketing Designer. This level signifies a professional with substantial experience (5+ years) who is expected to operate with a high degree of autonomy, contribute strategically, and mentor junior team members. The role requires not only design execution but also creative leadership and the ability to influence brand direction. Reporting Structure: Reports directly to the Creative Director. This provides a clear path for mentorship, feedback, and alignment on creative strategy. The Senior Designer is expected to be a key contributor within the creative function. Operations Impact: The Senior Marketing Designer's work directly impacts Paystone's brand perception, customer engagement, and ultimately, its "customer-driven growth" mission. By creating compelling marketing materials and digital experiences, this role contributes to lead generation, customer acquisition, and brand loyalty across all Paystone brands.

Growth Opportunities:

• Skill Advancement: Continuous learning in emerging creative technologies (e.g., generative AI, advanced motion graphics) and design methodologies. Opportunities for specialized training and attending industry events.
• Leadership Potential: Stepping into more significant creative leadership roles, such as leading specific brand creative initiatives, managing junior designers, or taking ownership of larger-scale brand campaigns.
• Cross-Brand Expertise: Developing deep expertise across multiple brands within the Paystone ecosystem, potentially leading to specialized roles focused on brand integration or specific market segments.
• Strategic Contribution: Opportunity to influence the overall creative strategy and direction of Paystone's brands, moving beyond execution to strategic partnership.

📝 Enhancement Note: The "Committed to career development" benefit explicitly supports growth. For a senior role, this means opportunities for skill enhancement, leadership development, and greater strategic influence within the marketing and creative departments.

🌐 Work Environment

Office Type: Remote Solely. This position is fully remote, allowing the designer to work from their preferred location within Colombia (and LATAM more broadly). This offers significant flexibility and autonomy. Office Location(s): While the role is remote, the primary focus is on candidates based in Colombia, with Bogotá mentioned as a key region. The company operates across North America.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration, empathy, and openness. Expect frequent virtual meetings, use of collaboration tools, and active participation in team discussions.
• Tools & Technology: Access to industry-standard design and collaboration tools (Figma, Adobe Creative Suite, likely project management software like Asana or Jira, and communication platforms like Slack or Teams).
• Team Interaction: Regular interaction with the Creative Director, marketing teams, and potentially other designers, developers, and content creators across Paystone, DataCandy, and NiceJob brands.

Work Schedule:

• This is a full-time role, typically implying a 40-hour work week. While remote, candidates should be prepared to align with core business hours for effective collaboration, particularly with North American teams. Flexibility is likely offered, but consistent availability for meetings and project deadlines is crucial.

📝 Enhancement Note: The remote nature necessitates strong self-management skills and effective virtual communication. The company's emphasis on collaboration suggests a culture that actively works to bridge geographical distances through technology and intentional team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, resume, and portfolio to assess basic qualifications and design aesthetic.
• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing their process, key projects, problem-solving approaches, and how their work aligns with Paystone's mission and brands. This stage will also involve behavioral and technical questions related to design, collaboration, and creative problem-solving.
• Creative Challenge/Case Study: A practical design exercise or case study may be assigned to assess specific skills, strategic thinking, and ability to work within given constraints. Preparation should focus on demonstrating a clear process and rationale.
• Team/Stakeholder Interviews: Interviews with the Creative Director and potentially other key marketing or creative team members to assess cultural fit, collaborative potential, and alignment with team values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Ensure a mix of digital and potentially other mediums, showcasing versatility. Tailor the selection to highlight experience with brand building, storytelling, and digital marketing.
• Showcase Process: For each project, don't just show the final output. Explain the brief, your role, the challenges, your thought process, the tools used, and the outcome. Use visuals to illustrate your journey.
• Highlight Impact: Quantify results where possible (e.g., engagement metrics, conversion rates, brand recognition impact). If direct metrics aren't available, articulate the intended impact and strategic rationale.
• Demonstrate Brand Fluency: Include examples where you've successfully worked with or adapted to brand guidelines, or created new brand assets.
• Tell a Story: Frame your portfolio as a narrative of your growth as a designer and problem-solver.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge. Identify the core problem, target audience, and objectives.
• Outline Your Approach: Before diving into design, sketch out your strategy, key messages, and visual direction.
• Focus on Rationale: Be prepared to explain why you made certain design choices, linking them back to the brief and user needs.
• Time Management: Practice designing within a given timeframe, prioritizing key elements and ensuring a polished presentation.
• Tool Proficiency: Be ready to demonstrate your skills in Figma and Adobe Creative Suite.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to articulate their design philosophy, their approach to creative challenges, and how they contribute to business objectives through design. The mention of "generative AI" suggests interviewers might probe for creative applications of such technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX workflows. Candidates must be highly proficient.
• Adobe Creative Suite: Including Photoshop (image editing, web graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for potential print materials).
• Motion Design Tools: Potentially Adobe After Effects for creating animated graphics, social media videos, and website elements.
• Prototyping Tools: Figma's built-in prototyping capabilities are key.

Analytics & Reporting:

• While not a direct requirement, understanding how design impacts analytics (e.g., website traffic, engagement rates, conversion rates) is beneficial. Familiarity with tools like Google Analytics or platform-specific analytics (social media, email) would be advantageous for understanding design performance.

CRM & Automation:

• Familiarity with how designs are implemented within marketing automation platforms (e.g., for email campaigns) or CMS (Content Management Systems) for websites would be a plus. Understanding of integration capabilities between design tools and marketing platforms could be beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Given the "senior" title and focus on "creative technologies," a willingness and ability to learn and incorporate new tools, including AI-driven ones, is expected.

👥 Team Culture & Values

Operations Values:

• Customer-Driven Growth: A core value that permeates all work, ensuring designs are focused on enhancing customer experience and fostering advocacy.
• Innovation & Curiosity: Encouragement to explore new ideas, technologies, and methodologies, challenging the status quo.
• Craft Excellence: A commitment to high-quality, detailed, and impactful design work.
• Collaboration & Empathy: Valuing teamwork, open communication, and understanding diverse perspectives.
• Purpose-Driven Work: Creating designs that make a real difference for small businesses and their customers.

Collaboration Style:

• Remote-First & Virtual: Active use of communication and collaboration tools (Slack, Zoom, Figma) to maintain connection and productivity.
• Cross-Functional Partnership: Working closely with marketing, sales, product, and engineering teams to ensure design alignment with business goals.
• Feedback-Oriented: A culture that embraces constructive feedback to improve designs and foster collective learning.
• Proactive & Autonomous: Team members are expected to take initiative, manage their workload, and contribute ideas proactively.

📝 Enhancement Note: The emphasis on "people-centered professionals" and "caring deeply about the people behind every project" suggests a humanistic approach to team dynamics, even in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Integration: Effectively designing for three distinct brands (Paystone, DataCandy, NiceJob) while maintaining individual brand identities and an overarching Paystone ecosystem feel.
• Remote Collaboration: Navigating creative workflows and team synergy effectively in a fully remote environment, ensuring clear communication and alignment.
• Pacing & Volume: Managing a diverse workload across multiple brands and project types (email, social, web, motion) to meet deadlines without compromising quality.
• Staying Ahead of Trends: Continuously integrating new creative technologies and design trends into workflows to keep Paystone's creative output fresh and competitive.

Learning & Development Opportunities:

• Emerging Tech Training: Opportunities to learn and apply generative AI and other advanced creative technologies through internal workshops or external resources.
• Cross-Brand Strategy: Gaining exposure to different marketing strategies and brand voices across Paystone's portfolio.
• Creative Leadership: Developing skills in creative direction, mentorship, and strategic design planning through experience and guidance from the Creative Director.
• Industry Engagement: Potential to attend industry conferences or pursue certifications relevant to digital design, marketing, or emerging creative fields.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing, multi-brand company, especially in a remote setup. The growth opportunities are directly tied to the company's stated commitment to career development and innovation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new social media campaign for DataCandy, considering its specific market and audience, while aligning with Paystone's overarching brand strategy?" - Prepare by researching DataCandy's current marketing and identifying potential creative angles that leverage Paystone's mission.
• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" - Focus on a specific project where you navigated constraints, detailing your thought process and compromise strategy.
• "Imagine we want to explore using generative AI for marketing visuals. What are some potential applications you'd propose, and what are the risks or considerations?" - Research current AI design tools and their capabilities. Think about practical applications for marketing collateral and potential ethical or quality concerns.

Company & Culture Questions:

• "What resonates most with you about Paystone's mission of 'Customer Driven Growth'?" - Connect your design philosophy and past work to the concept of customer advocacy and experience enhancement.
• "How do you foster collaboration and share knowledge in a remote team environment?" - Provide concrete examples of your communication methods, use of collaboration tools, and proactive sharing of insights.
• "How do you ensure your design work directly contributes to business objectives like customer acquisition or engagement?" - Discuss your process for understanding marketing goals and how you measure or predict the impact of your design solutions.

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation to tell a story of your career journey and problem-solving prowess. Start with your most impactful or relevant projects.
• Focus on Process & Rationale: For each project, clearly articulate the problem, your approach, your specific contributions, the tools used, and the outcome. Emphasize why you made certain decisions.
• Quantify Impact: Where possible, present metrics that demonstrate the success of your designs (e.g., increased engagement, conversion rates). If not available, discuss the intended impact and strategic rationale.
• Engage and Interact: Be prepared for questions throughout your presentation. Treat it as a conversation rather than a monologue. Ask clarifying questions about Paystone's needs.
• Showcase Versatility: Highlight projects that demonstrate your range across different mediums and brand contexts, especially if you have examples relevant to SaaS or FinTech.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but strategic thinking, adaptability, and a clear understanding of how design drives business outcomes, particularly within the context of Paystone's mission and remote work environment.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Paystone's careers portal.
• Customize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Figma," "Adobe Creative Suite," "motion design," "brand storytelling," "user-focused design," "remote collaboration," and "generative AI." Quantify achievements with specific numbers where possible.
• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and showcases your best work relevant to the role's requirements. Organize it with clear case studies that detail your process, rationale, and impact.
• Practice Your Pitch: Rehearse your portfolio presentation, focusing on clear communication, strategic explanations, and demonstrating your passion for design and Paystone's mission. Prepare to discuss your experience with remote work and cross-functional collaboration.
• Research Paystone: Familiarize yourself with Paystone, DataCandy, and NiceJob. Understand their products, target markets, and brand messaging. Pay close attention to their current marketing efforts and visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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