Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: RLDatix

Location: United Kingdom

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-03-30

Experience Level: 10+ Years

Remote Status: Hybrid (Remote/Hybrid options available)

🚀 Role Summary

• Lead creative concept development and execution for multi-channel marketing campaigns, digital assets, and large-format materials to enhance global brand impact.

• Drive the creation of high-quality visual assets, including print, digital, and motion graphics, supporting regional and global marketing initiatives.

• Leverage advanced design tools and AI-enabled workflows to optimize creative production, improve team efficiency, and accelerate campaign execution.

• Collaborate closely with cross-functional stakeholders to deliver user-centric creative solutions aligned with business objectives and brand consistency.

• Provide expert guidance, feedback, and documentation to elevate creative standards and enhance overall team capabilities within a global marketing environment.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer within a "Marketing Centre of Excellence (COE)," indicating a focus on standardizing and elevating marketing design practices across the organization. The emphasis on AI-enabled processes and workflow optimization suggests a strategic approach to design operations, aiming for scalability and efficiency in a global B2B context, particularly within the healthcare technology sector.

📈 Primary Responsibilities

• Spearhead creative concept development for integrated marketing campaigns, digital advertising, trade shows, events, and other promotional materials, ensuring alignment with global brand strategy.

• Execute end-to-end design of visual assets across various mediums, including static digital graphics, animated GIFs, short videos, print collateral, and web page elements.

• Implement and champion the use of AI-driven design tools and advanced software features to streamline production, automate repetitive tasks, and enhance creative output.

• Partner with marketing managers, product marketing, demand generation, and sales teams to translate business requirements into compelling and effective visual communications.

• Act as a subject matter expert, providing constructive feedback on design drafts, mentoring junior designers (if applicable), and contributing to the development of design best practices and brand guidelines.

• Maintain and enforce brand consistency across all marketing materials, ensuring adherence to visual identity standards and tone of voice.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced, global environment.

• Contribute to the continuous improvement of design workflows, exploring innovative approaches and technologies to boost efficiency and creative quality.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative execution and strategic oversight, typical for a senior role within a COE. The explicit mention of "AI-enabled processes" and "optimise creative production" points to a need for candidates who can not only design but also strategize on how to leverage technology for operational efficiency in marketing design.

🎓 Skills & Qualifications

Education:

Experience:

• 8-10+ years of professional design experience, with a significant portion in B2B or global corporate marketing environments.

• Proven experience in leading creative projects from concept to completion, demonstrating a strong understanding of the full design lifecycle.

Required Skills:

• Creative Concept Development: Ability to generate innovative and effective design concepts that align with marketing objectives and brand strategy.

• Multi-channel Design Execution: Proficiency in creating assets for digital platforms (social media, web, email, digital ads), print, and large-format event materials.

• Visual Asset Development: Expertise in producing high-quality graphics, layouts, and visual elements.

• Motion Graphics & Web Design: Competence in designing for digital interfaces and creating engaging motion graphics.

• AI-enabled Design Workflows: In-depth knowledge and practical application of AI tools and features to enhance design processes and efficiency.

• Cross-functional Collaboration: Proven ability to work effectively with diverse teams, including marketing, sales, and product.

• User-centric Design Principles: Understanding and application of design thinking to create user-friendly and impactful visual solutions.

• Brand Consistency Management: Strong ability to maintain and enforce brand guidelines across all creative outputs.

• Design Software Proficiency: Advanced skills in industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign; potentially After Effects, Figma, Sketch).

Preferred Skills:

• Experience in the healthcare technology or SaaS industry.

• Familiarity with project management tools (e.g., Asana, Jira, Trello).

• Understanding of SEO principles as they relate to web design and content.

• Experience with A/B testing creative assets.

• Proficiency in UX/UI design principles.

📝 Enhancement Note: The requirement for "in-depth knowledge on how to apply AI-driven tools and advanced design software to optimise creative workflows" is a critical differentiator for this senior role. Candidates should be prepared to showcase how they've integrated AI into their design process to improve speed, quality, or efficiency. The "10+" years of experience suggests a need for strategic thinking and leadership in design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Versatility: Showcase a range of projects demonstrating ability across different mediums (digital, print, motion) and styles.

• Campaign Impact: Include case studies of multi-channel campaigns, highlighting strategic thinking, creative execution, and measurable results.

• AI Integration Examples: Feature projects where AI tools or advanced workflows were utilized to enhance efficiency, creativity, or output quality.

• Brand Consistency: Demonstrate experience in upholding and evolving brand identity across diverse marketing materials.

• User-Centric Design: Provide examples of designs that prioritize user experience and engagement.

• Technical Proficiency: Clearly illustrate command over relevant design software and tools.

Process Documentation:

• Candidates are expected to articulate their design process, including:
  • Concept Development: How ideas are generated, researched, and translated into initial concepts.
  • Workflow Optimization: How they leverage tools, AI, and methodologies to streamline the design process, manage feedback, and ensure timely delivery.
  • Collaboration & Feedback: How they engage with stakeholders, incorporate feedback, and manage revisions effectively.
  • Quality Assurance: How they ensure brand compliance, technical correctness, and overall quality of final assets.

📝 Enhancement Note: For a Senior Marketing Designer role, especially one emphasizing AI and workflow optimization, the portfolio should go beyond just showcasing final designs. It needs to demonstrate strategic thinking about the process of design, including how efficiency is gained, how AI is leveraged, and how collaboration is managed. Documentation of these processes within case studies will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Marketing Designers in the UK with 10+ years of experience, particularly in B2B SaaS/Healthcare Tech, and considering the hybrid/remote flexibility, the estimated salary range is £60,000 - £85,000 per annum.

Benefits:

• Private Health Insurance: Comprehensive medical coverage for employees.

• Group Accident Insurance: Financial protection in case of accidental injury.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and professional well-being.

• Loyalty Awards: Recognition and rewards for long-term commitment to the company.

• Remote/Hybrid Work Flexibility: Options for remote or hybrid working arrangements within the UK.

• Professional Development: Opportunities for training, skill enhancement, and career growth.

Working Hours:

• Standard full-time hours, likely around 37.5 - 40 hours per week.

• The hybrid and remote options offer flexibility in structuring the work week, with an expectation of availability during core business hours for collaboration.

📝 Enhancement Note: Salary estimation for the UK is based on data from reputable job boards and salary aggregators for similar senior design roles, factoring in experience level, industry (SaaS/Healthcare), and the "Centre of Excellence" designation which often implies competitive compensation. The provided benefits are directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (specifically, software solutions for health and care organizations). RLDatix focuses on improving health and care standards through its applications.

Company Size: Over 2,000 team members globally. This indicates a large, established organization with potential for structured processes and career pathways.

Founded: RLDatix was formed through the merger of RL Solutions and Datix, bringing together a wealth of experience in healthcare software. This merger suggests a culture that values integration, leveraging established strengths, and driving forward with a unified vision.

Team Structure:

• The role is part of the Marketing Centre of Excellence (COE) team. A COE typically centralizes expertise, develops best practices, and provides strategic support and governance across the broader marketing function.

• This implies a collaborative structure where the COE team works with regional or functional marketing teams to ensure consistent brand application and high-impact creative delivery.

Methodology:

• Data-Driven Creativity: The company's mission to "raise the standard of care" suggests a focus on impact and measurable outcomes, which will likely extend to marketing efforts. Design decisions should be informed by data and performance metrics.

• Agile & Iterative: Given the fast-paced nature of B2B technology marketing, the team likely employs agile methodologies for campaign execution and design iteration.

• User-Centricity: A core value, especially in healthcare, is a focus on the end-user (patients, providers). This translates to designing marketing materials that resonate with and serve the needs of their target audience.

• Global Collaboration: With a global team, effective communication and collaboration across different time zones and cultures are essential.

Company Website: https://www.rldatix.com/

📝 Enhancement Note: The "Marketing Centre of Excellence" structure is key. It implies a focus on standardization, best practices, and strategic input from this team, rather than purely decentralized execution. The Senior Designer's role will involve not just creating, but also defining and propagating high standards.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Marketing Operations/Creative function. It signifies a high degree of autonomy, strategic input, and responsibility for driving key design initiatives. It's a position for an experienced professional who can lead by example and influence design direction.

Reporting Structure: Expected to report into a Marketing COE leadership role (e.g., Head of Marketing COE, Director of Creative Operations, or similar). This position will likely collaborate closely with marketing managers, demand generation specialists, and potentially product marketing.

Operations Impact: The Senior Marketing Designer's impact is crucial for RLDatix's Go-To-Market (GTM) strategy. By creating compelling and consistent visual assets, they directly influence brand perception, lead generation effectiveness, campaign performance, and sales enablement. The role is essential for translating complex healthcare technology solutions into accessible and persuasive visual narratives.

Growth Opportunities:

• Leadership within COE: Potential to grow into a leadership role within the Marketing COE, managing a team of designers or leading specific creative initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, AI-driven design, or user experience design for marketing assets.

• Strategic Influence: As a senior member, contribute to shaping the overall marketing design strategy and brand evolution.

• Cross-functional Mobility: Potential to move into broader Marketing Operations or Brand Management roles within the organization.

• Industry Expertise: Develop deep knowledge of design challenges and best practices within the healthcare technology sector.

📝 Enhancement Note: The "Senior" title, coupled with "Centre of Excellence," suggests this isn't just about executing tasks but about shaping how design is done at RLDatix. Growth likely involves moving from individual contribution to strategic leadership and operational oversight of design processes.

🌐 Work Environment

Office Type: The role offers Remote/Hybrid options within the UK. This suggests a modern, flexible work environment that prioritizes employee well-being and accommodates different working preferences.

Office Location(s): While specific office locations aren't detailed, the "UK" designation implies that candidates must be based within the United Kingdom to be eligible for remote or hybrid arrangements.

Workspace Context:

• Collaborative Digital Space: Expect a highly digital workspace, relying on cloud-based tools, video conferencing, and collaborative platforms for communication and project sharing.

• Access to Technology: The company will likely provide access to necessary software licenses and potentially hardware, supporting the use of advanced design and AI tools.

• Team Interaction: Even with remote/hybrid options, there will be a need for regular interaction with the Marketing COE team and other cross-functional stakeholders, likely facilitated through virtual meetings and collaborative design sessions.

Work Schedule:

• Standard full-time work schedule (approx. 37.5-40 hours/week).

• Flexibility in terms of daily hours and location (remote/hybrid) is a key offering, allowing employees to balance work and personal life, provided deadlines and collaboration needs are met.

📝 Enhancement Note: The hybrid/remote aspect is a significant draw. Candidates should be comfortable with remote collaboration tools and self-management, while also being prepared to engage in-person for specific meetings or collaborative sessions if the hybrid model is chosen.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and potentially other senior members of the Marketing COE. This will focus on reviewing the candidate's portfolio, discussing specific projects, and assessing their approach to design challenges, AI integration, and workflow optimization.

• Cross-functional Stakeholder Interview: An interview with key collaborators (e.g., Marketing Managers, Demand Gen Leads) to evaluate communication skills, ability to understand business needs, and collaborative working style.

• Final Interview/Executive Review: Potentially a final discussion with a marketing leader to confirm strategic alignment and suitability for the senior role.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase versatility, impact, and your ability to leverage AI/advanced workflows.

• Tell a Story: For each project, clearly articulate the problem, your role, the creative process, the tools/AI used, the challenges overcome, and the measurable results.

• Highlight AI Integration: Specifically point out how AI or advanced techniques were used to improve efficiency, creativity, or outcomes. Quantify these benefits if possible.

• Demonstrate Process: Be ready to walk through your design process step-by-step, emphasizing how you manage feedback, collaborate, and ensure brand consistency.

• Tailor to RLDatix: Research RLDatix's brand, target audience, and recent marketing efforts. Be prepared to discuss how your skills align with their needs and industry.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve:

  • Creating a concept for a new campaign.
  • Redesigning an existing marketing asset.
  • Outlining a workflow optimization for a specific design task.

• Focus on demonstrating your strategic thinking, creative problem-solving, and ability to articulate your process and rationale clearly, especially concerning efficiency and AI integration.

📝 Enhancement Note: The emphasis on AI and workflow optimization means interviewers will likely probe deeply into how you achieve results, not just what you've achieved. Be ready to defend your process and demonstrate innovative thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, layout, and photo editing (Photoshop, Illustrator, InDesign).

• Motion Graphics Software: Likely Adobe After Effects, or similar, for creating animated visuals and video elements.

• Prototyping/UI Design Tools: Figma, Sketch, or

Adobe XD may be used for web design, digital asset creation, and collaborative design reviews.

• AI Design Tools: Candidates should be proficient with or demonstrate a strong understanding of AI tools relevant to design, such as:
  • Generative AI Platforms: Midjourney, DALL-E, Stable Diffusion for ideation and asset generation.
  • AI-powered Editing Tools: Adobe Photoshop's AI features (e.g., Generative Fill), Luminar Neo.
  • AI for Workflow Automation: Tools that assist in tasks like image upscaling, background removal, or even content generation assistance.

Analytics & Reporting:

CRM & Automation:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) can be helpful for understanding how design assets are deployed and tracked within broader marketing campaigns.

📝 Enhancement Note: Explicitly mentioning proficiency with AI-driven design tools and advanced features within standard software is crucial. Candidates should be ready to discuss specific AI tools they use and how they integrate them into their workflow for efficiency and enhanced creative output.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, impactful creative work that meets strategic objectives and brand standards.

• Innovation & Continuous Improvement: A drive to explore new technologies (like AI), methodologies, and creative approaches to enhance design processes and outcomes.

• Collaboration & Partnership: A belief in working closely with marketing and other stakeholders to achieve shared goals, fostering strong cross-functional relationships.

• User-Centricity: A dedication to understanding and designing for the needs and experiences of the target audience, particularly in the healthcare sector.

• Efficiency & Scalability: A focus on optimizing workflows and leveraging tools to deliver creative solutions effectively and at scale for a global organization.

Collaboration Style:

• Proactive Communication: Regularly engaging with stakeholders to gather requirements, provide updates, and solicit feedback.

• Constructive Feedback: Providing and receiving feedback in a manner that is helpful, respectful, and aimed at improving the final output.

• Team-Oriented: Contributing to a positive and supportive team environment, sharing knowledge and best practices.

• Adaptable: Willingness to adjust approaches based on project needs, feedback, and evolving business priorities.

📝 Enhancement Note: The values reflect a blend of creative excellence and operational efficiency, typical of a Centre of Excellence. A candidate's ability to embody these values, particularly innovation through AI and collaborative problem-solving, will be key to their success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Relevance: Ensuring brand consistency across diverse global markets while allowing for regional nuances and specific campaign needs.

• Integrating AI Effectively: Identifying and implementing AI tools that genuinely enhance design workflows without compromising creative integrity or quality.

• Pace of Technological Change: Staying current with rapidly evolving design software, AI technologies, and digital marketing trends.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from various stakeholders with potentially differing priorities.

• Measuring Design Impact: Quantifying the ROI of design efforts and demonstrating their contribution to business objectives.

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in AI-powered creative tools and workflows through training and hands-on application.

• Advanced Motion Graphics/Video Production: Enhance skills in creating sophisticated visual content for digital channels.

• UX/UI for Marketing Assets: Develop a stronger understanding of user experience principles to optimize web and digital asset design.

• Brand Strategy Contribution: Gain exposure to higher-level brand strategy discussions and contribute to brand evolution.

• Mentorship: Opportunity to mentor junior designers and develop leadership capabilities.

📝 Enhancement Note: The challenges are directly tied to the role's focus on AI, global operations, and the dynamic nature of digital marketing. Growth opportunities are geared towards leveraging these challenges into skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a new B2B SaaS product launch campaign." (Focus on ideation, research, and initial concept presentation.)

• "How have you used AI tools or advanced design workflows to improve efficiency or creativity in past projects? Provide specific examples and quantify the impact." (Crucial for this role.)

Company & Culture Questions:

• "What interests you most about RLDatix and our mission in the healthcare technology space?" (Show research and alignment with company values.)

• "How do you approach collaboration with non-design stakeholders (e.g., marketing managers, sales) to ensure design briefs are understood and met?" (Assesses communication and teamwork.)

Portfolio Presentation Strategy:

• Framework: Use a consistent structure for each portfolio piece: Problem -> Solution (Your Design) -> Process (Your Role, Tools, AI Used) -> Results (Impact, Metrics).

• Highlight AI: Clearly label or call out projects where AI was instrumental. Be ready to explain why you chose specific AI tools and how they benefited the project.

• Quantify Impact: If possible, use data to show the effectiveness of your designs (e.g., increased click-through rates, improved engagement, faster turnaround times).

• Conciseness: Be mindful of time; focus on the most impactful aspects of each project. Prepare a concise overview and be ready to dive deeper into specific areas based on interviewer interest.

📝 Enhancement Note: Be prepared to speak extensively about AI integration. This is a key differentiator for this role, and interviewers will likely want to understand your practical experience and strategic thinking around it.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on recruit.hirebridge.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of multi-channel campaigns, AI-driven design workflows, and successful brand consistency management. Tailor your case studies to highlight achievements relevant to B2B tech or healthcare sectors.

• Resume Optimization: Update your resume to emphasize your 10+ years of experience, specific design software proficiency, experience with AI tools, and achievements in improving design efficiency or campaign effectiveness. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially your approach to AI integration and cross-functional collaboration. Prepare specific examples for behavioral and technical questions.

• Company Research: Thoroughly research RLDatix, its mission, products, and current marketing efforts. Understand their brand identity and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.