Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer
Company: Activate Talent
Location: Mexico
Job Type: Full-Time
Category: Marketing Design / Brand Design
Date Posted: 2026-01-12
Experience Level: 5-10 years
Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in establishing and maintaining the visual identity of Shoplift, a B2B SaaS company, through sophisticated marketing design.
• The Senior Marketing Designer will be responsible for creating compelling visual assets that communicate product value and drive customer acquisition, targeting a sophisticated B2B marketing audience.
• Collaboration will be key, working closely with Demand Generation, Product, Partnerships, and Customer Success teams to align visual strategy with business objectives.
• The position requires a strong understanding of brand nuance and the ability to create scalable, template-based design systems that ensure brand consistency across various marketing channels.

📝 Enhancement Note: While the raw job description focuses on design, the context of B2B SaaS marketing, targeting marketers, and the emphasis on "show, don't tell" visuals strongly suggests a Revenue Operations (RevOps) or Go-To-Market (GTM) alignment. The success of these marketing assets directly impacts lead generation, pipeline velocity, and ultimately, revenue. Therefore, this role is crucial for supporting GTM strategies and RevOps efficiency by providing high-quality, conversion-focused marketing collateral.

📈 Primary Responsibilities

• Design static and dynamic ad templates for paid social channels (Meta, LinkedIn) that effectively capture attention and communicate value propositions.
• Create high-converting lead magnets such as ebooks, guides, and one-pagers, ensuring premium visual appeal and clear messaging.
• Develop comparative visuals (e.g., before/after, with/without Shoplift) to instantly illustrate the product's benefits and value.
• Design engaging social proof assets and testimonial formats that leverage customer success stories across various platforms.
• Establish and maintain templated creative systems that allow for campaign adaptation while ensuring consistent brand adherence and visual identity.
• Design feature-specific landing pages that embody the "show, don't tell" philosophy, translating complex product features into easily digestible visuals.
• Produce sales collateral, partnership marketing materials, and other essential business development assets that align with the brand's sophisticated image.
• Design recurring brand assets including email headers and presentation templates to ensure brand consistency across all communications.
• Extend and evolve the Shoplift visual identity to support company scaling and market presence.
• Create product marketing visualizations that highlight the product's excellence and user experience.
• Develop motion graphics and other dynamic visual elements suitable for web-based marketing initiatives.
• Build and manage a library of reusable marketing assets to maintain ongoing visual consistency and efficiency.

📝 Enhancement Note: The responsibilities listed clearly indicate a direct impact on lead generation and conversion rates, which are core metrics for Revenue Operations and Go-To-Market strategies. The emphasis on "converting prospects into customers" and "communicating value instantly" highlights the role's contribution to pipeline health and sales enablement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected, though a strong portfolio can often substitute for formal education in design roles.
Experience: 5+ years of dedicated experience as a marketing or brand designer, with a proven track record in the B2B SaaS sector.

Required Skills:

• Expert-level proficiency in Figma, including the ability to build organized, scalable design systems and components.
• Deep understanding of brand nuance, differentiating between bold and loud, confident and gimmicky, distinctive and chaotic aesthetics.
• Demonstrated ability in template-based thinking, creating adaptable and reusable assets for diverse campaign needs.
• Strong portfolio showcasing sophisticated B2B SaaS marketing design work that exhibits personality and a clear understanding of brand value.
• Excellent English proficiency for seamless daily collaboration with US-based teams.
• Proven experience in designing for marketing-savvy audiences, understanding how to capture and maintain their attention.

Preferred Skills:

• Experience with e-commerce platforms (e.g., Shopify) or conversion optimization tools.
• Proficiency in motion design or animation software.
• Background in performance marketing, with an understanding of the factors that drive ad conversion.
• Familiarity with A/B testing principles and how design impacts performance metrics.
• Experience in designing for B2C marketers or similar sophisticated professional audiences.

📝 Enhancement Note: The requirement for expert Figma proficiency and building scalable systems points towards the need for efficient and repeatable design processes, a key concern for operations teams focused on scalability and standardization. The emphasis on a portfolio demonstrating "personality and sophistication" suggests a need for designers who can translate complex brand messaging into visually compelling narratives that resonate with a discerning audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of marketing design experience, with a strong emphasis on B2B SaaS projects.
• The portfolio must clearly demonstrate your ability to create sophisticated, personality-driven marketing assets that capture attention and convey value effectively.
• Include case studies or examples that highlight your approach to designing for a marketing-savvy audience and your understanding of conversion-focused design.
• Showcase your expertise in Figma, presenting examples of organized, scalable design systems, templates, and reusable components.
• Demonstrate your understanding of brand nuance and how you've applied it to create distinctive yet cohesive visual identities across various marketing materials.

Process Documentation:

• Showcase examples of how you've developed templated creative systems that allow for easy adaptation and reuse across different campaigns while maintaining brand consistency.
• Provide insights into your workflow for creating lead magnets, ad templates, and landing pages, emphasizing efficiency and conversion optimization.
• Illustrate your process for translating complex product features or value propositions into clear, compelling visual narratives (e.g., comparison visuals, "show-don't-tell" examples).
• Detail your approach to extending and evolving a visual identity as a company scales, ensuring brand integrity and impact.

📝 Enhancement Note: For operations professionals, a portfolio demonstrating well-defined processes, scalability, and measurable impact is crucial. This role requires a designer who can not only create visually appealing assets but also build systems that support efficient marketing operations and consistent brand messaging across the customer journey.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, extensive B2B SaaS experience, and the requirement for expert-level Figma skills, combined with the location in Mexico, a competitive salary range for a Senior Marketing Designer would likely fall between MXN $700,000 to MXN $1,200,000 annually. This estimate is based on industry benchmarks for senior design roles in technology, adjusted for the Mexican market and the remote nature of the position, which often allows for competitive international compensation.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to work with a bold, witty, and distinct B2B SaaS brand targeting sophisticated marketers.
• Collaboration with experienced teams in Demand Generation, Product, Partnerships, and Customer Success.
• Direct impact on lead generation, brand perception, and customer acquisition through high-quality visual assets.
• Potential for professional growth as the company scales and the brand evolves.
• Competitive compensation package reflective of senior-level expertise.

Working Hours: The role is expected to require approximately 40 hours per week, with flexibility to accommodate collaboration with US-based teams and potentially varying time zones within Mexico.

📝 Enhancement Note: The salary range is an estimation based on available data for senior design roles in technology, particularly within a remote context for Mexico. Actual compensation may vary based on specific experience, negotiation, and the company's internal compensation structure. Benefits are inferred from typical offerings for remote tech roles and the described company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service), specifically focused on marketing technology, with a niche in A/B testing for e-commerce and SaaS businesses.
Company Size: While not explicitly stated, the need for a Senior Marketing Designer and collaboration with multiple departments (Demand Gen, Product, Partnerships, CS) suggests a growing, mid-sized company, likely between 50-250 employees. This size often allows for significant impact and cross-functional exposure.
Founded: The company's founding date is not provided, but the description of a bold, witty, and distinct brand suggests a company that has established its identity and is now focused on scaling its market presence.

Team Structure:

• The Senior Marketing Designer will likely report into the Head of Demand Generation or a Marketing Director, given the primary focus on campaign assets and lead generation.
• Collaboration will be extensive with Demand Generation, Product Marketing, Partnerships, and Customer Success teams, requiring strong cross-functional communication and alignment.
• The design function may be a small but critical part of the marketing team, or it could be the start of building out a dedicated creative function.

Methodology:

• Data-Driven Design: The role emphasizes creating assets that "convert" and "stop the scroll," implying a need for data-informed design decisions, likely informed by A/B testing results and campaign performance metrics.
• Agile Marketing Collaboration: Working closely with Demand Generation suggests an agile approach to campaign development, where design assets are created and iterated upon based on campaign needs and performance feedback.
• Brand Consistency & Scalability: A core methodology will be creating "templated creative systems" and "reusable marketing assets," ensuring efficiency and brand integrity as the company grows.

Company Website: https://www.activatetalent.com

📝 Enhancement Note: The company's emphasis on a "bold, witty, and unapologetically different" brand targeting sophisticated marketers implies a culture that values creativity, strategic thinking, and a high standard of execution. This is crucial for a designer to understand how their work fits into the larger GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the marketing function, focusing on specialized design expertise. It sits at a critical intersection of brand, marketing, and product, directly supporting Go-To-Market (GTM) efforts. The success of this role directly contributes to lead generation and conversion metrics, aligning it closely with Revenue Operations objectives.
Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager or Director, with significant dotted-line reporting or close collaboration with Demand Generation leadership to align on campaign priorities and asset creation.
Operations Impact: The visual assets created by this role are fundamental to the effectiveness of marketing campaigns, lead magnets, and sales enablement materials. High-quality, compelling designs directly influence: - Lead Generation: Stopping the scroll and encouraging engagement with ads and content. - Conversion Rates: Making lead magnets and landing pages more persuasive. - Brand Perception: Positioning Shoplift as a sophisticated, high-quality B2B SaaS provider. - Sales Enablement: Providing effective collateral for sales and partnership teams. - Customer Understanding: Clearly communicating product value and differentiation.

Growth Opportunities:

• Creative Leadership: As the company grows, there's potential to lead the design function, mentor junior designers, and shape the overall creative direction.
• Specialization: Deepen expertise in specific areas like motion graphics, conversion-focused design, or building advanced design systems.
• Cross-functional Expertise: Gain deeper insights into B2B SaaS marketing, demand generation strategies, and product marketing by working closely with those teams.
• Brand Evolution: Play a key role in shaping and evolving the Shoplift brand identity as the company scales and enters new markets.

📝 Enhancement Note: This role is highly relevant to RevOps and GTM by directly influencing the quality and effectiveness of top-of-funnel marketing materials. Growth opportunities often involve taking on more strategic responsibilities within the GTM framework or leading creative initiatives that have a measurable impact on revenue.

🌐 Work Environment

Office Type: Fully remote, allowing for a global talent pool and flexibility for employees.
Office Location(s): Primarily based in Mexico, but the role is telecommute, meaning the designer can work from anywhere within Mexico. This offers flexibility and allows for leveraging local talent.

Workspace Context:

• Collaborative Digital Environment: Expect to work primarily through digital collaboration tools (e.g., Slack, Figma, project management software) with US-based teams.
• Focus on Output: The remote nature emphasizes results and deliverables over physical presence, requiring strong self-discipline and communication.
• Tooling & Technology: Access to industry-standard design software and collaboration platforms will be provided or expected.

Work Schedule: The role is anticipated to be a standard 40-hour work week. Given the collaboration with US-based teams, there might be an expectation for some overlap during core business hours to facilitate real-time communication and meetings.

📝 Enhancement Note: The fully remote, Mexico-based nature of this role implies a need for strong self-management skills and comfort with asynchronous communication. Understanding the company's reliance on digital collaboration tools is key for success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will be the first step. Ensure your portfolio is easily accessible and highlights relevant B2B SaaS marketing design work.
• Portfolio Presentation: You will likely be asked to present your portfolio, walking through key projects, your design process, and the impact of your work. Be prepared to discuss your approach to branding, conversion, and creating scalable systems.
• Skills-Based Interview: Expect questions related to your Figma proficiency, understanding of brand nuance, and experience with creating templated assets. You might be asked to demonstrate your Figma skills or solve a small design challenge.
• Cross-functional/Hiring Manager Interview: This stage will assess your fit with the team, your understanding of B2B SaaS marketing, and your ability to collaborate with Demand Gen, Product, and other departments. Questions may focus on how your design work contributes to business goals.
• Final Interview: Potentially with senior leadership, focusing on strategic alignment and long-term vision for the brand's visual identity.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that showcase B2B SaaS marketing design, lead magnets, ad templates, and landing pages. Highlight work that demonstrates brand personality and sophistication.
• Showcase Figma Mastery: Include examples of well-structured Figma files, design systems, component libraries, and scalable templates. Explain your organizational approach.
• Quantify Impact: Where possible, discuss the performance of your designs. Did they improve conversion rates? Increase engagement? Clearly articulate the business value.
• Tell a Story: For each project, explain the challenge, your process, your creative decisions, and the outcome. Focus on the "why" behind your design choices.
• Demonstrate Brand Nuance: Explain how you've balanced boldness with professionalism, wit with clarity, and distinctiveness with coherence.

Challenge Preparation:

• Design System Exercise: Be ready to discuss or demonstrate how you would approach building or extending a design system in Figma for a B2B SaaS product.
• Campaign Asset Concept: You might be given a brief for a hypothetical campaign and asked to conceptualize key visual assets, explaining your rationale.
• Brand Interpretation: Be prepared to discuss how you would interpret and apply Shoplift's "bold, witty, and unapologetically different" brand identity to specific marketing materials.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, results-oriented nature of this role. Operations teams value candidates who can demonstrate their skills and impact through tangible outputs and well-defined processes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is a mandatory requirement for designing, prototyping, and building scalable design systems and templates.
• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects or Premiere Pro for advanced graphic design, illustration, and motion graphics.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand how design impacts user behavior and campaign performance.
• Understanding of A/B testing tools and methodologies to inform design decisions and iterations.

CRM & Automation:

• While not a direct user, understanding how marketing assets integrate with CRM systems (like Salesforce) and marketing automation platforms (like HubSpot, Marketo) is beneficial for context on lead flow and campaign execution.

📝 Enhancement Note: Given the focus on marketing assets and conversion, familiarity with tools that measure campaign performance and user engagement is highly valuable. The primary tool requirement is Figma, indicating a modern, collaborative design workflow.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A balance between artistic expression and measurable results, ensuring designs contribute to marketing objectives and revenue growth.
• Efficiency and Scalability: Creating systems and assets that are reusable, adaptable, and maintain brand consistency across a growing organization.
• Boldness and Nuance: Embracing a distinctive brand voice while maintaining professionalism and clarity for a sophisticated audience.
• Collaboration and Communication: Working effectively with cross-functional teams to achieve shared GTM goals.
• Continuous Improvement: Iterating on designs based on performance data and market feedback.

Collaboration Style:

• Cross-functional Integration: Actively participating in discussions with Demand Generation, Product, Partnerships, and Customer Success to understand their needs and translate them into effective visuals.
• Feedback-Oriented: Open to constructive criticism and iterative feedback to refine designs and ensure they meet objectives.
• Proactive Communication: Clearly articulating design choices, potential challenges, and timelines to ensure smooth project execution.

📝 Enhancement Note: The company's values, particularly "bold, witty, and unapologetically different," combined with the need for sophisticated B2B SaaS marketing, suggest a culture that appreciates creative risk-taking grounded in strategic purpose. This is crucial for a designer to understand how their work contributes to the overall business narrative.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: Creating designs that are both visually distinctive and highly effective at driving conversions for a discerning audience.
• Translating Complex Concepts: Visually communicating the value of a B2B SaaS product to sophisticated marketers without oversimplifying or appearing gimmicky.
• Maintaining Consistency at Scale: Ensuring brand integrity across a wide range of marketing materials as the company grows rapidly.
• Remote Collaboration: Effectively collaborating and communicating with a US-based team from a different time zone and location.

Learning & Development Opportunities:

• Deepen B2B SaaS Marketing Expertise: Gain extensive knowledge of marketing strategies, customer acquisition funnels, and performance metrics within the SaaS industry.
• Mastery of Conversion Design: Develop a refined skill set in designing for conversion, understanding user psychology, and optimizing visual elements for maximum impact.
• Motion Graphics & Animation: Expand creative capabilities with opportunities to learn and apply motion design techniques to marketing assets.
• Brand Strategy Influence: Contribute to the evolution of a growing B2B SaaS brand, potentially influencing its visual direction and market perception.

📝 Enhancement Note: The challenges presented offer significant opportunities for skill development and career advancement, particularly in areas like conversion optimization and B2B SaaS marketing strategy, which are highly valued in RevOps and GTM roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a lead magnet that needs to convert highly sophisticated B2B marketers?" (Focus on understanding audience, value proposition, and conversion psychology.)
• "Describe a time you had to balance a bold brand identity with the need for clear, professional communication. How did you achieve it?" (Highlight your understanding of brand nuance and strategic design.)
• "Walk us through your process for creating a scalable design system in Figma for marketing assets." (Demonstrate your technical skills, organizational approach, and focus on efficiency.)
• "How do you ensure your marketing designs contribute directly to business goals like lead generation and pipeline growth?" (Connect your design work to RevOps/GTM metrics.)

Company & Culture Questions:

• "What are your thoughts on Shoplift's current brand voice and visual style? How would you evolve it?" (Show you've researched the brand and can articulate your vision.)
• "How do you handle receiving critical feedback on your designs, especially from non-designers?" (Assess your collaboration and communication skills.)
• "How do you stay updated on design trends relevant to B2B SaaS marketing?" (Demonstrate your commitment to continuous learning and industry awareness.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation around key themes: B2B SaaS experience, conversion-focused design, brand building, and Figma system expertise.
• Highlight Process, Not Just Polish: For each project, explain the problem, your strategic approach, design decisions, and the results achieved.
• Emphasize Scalability: Showcase examples of templates, design systems, and reusable assets that demonstrate your ability to create efficient, consistent outputs.
• Connect to Business Value: Clearly articulate how your designs have positively impacted business objectives, such as lead generation, engagement, or brand perception.

📝 Enhancement Note: Preparing for interview questions that link design directly to business outcomes and revenue impact is crucial. This role requires a designer who understands the broader GTM strategy and can articulate their contribution to it.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided Workable link.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B SaaS marketing design projects, especially those demonstrating lead conversion, brand sophistication, and scalable systems.
• Resume Optimization: Ensure your resume clearly highlights your 5+ years of experience, expert Figma skills, and any experience with conversion optimization or performance marketing. Use keywords from the job description naturally.
• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic thinking, and the measurable impact of your work. Prepare to discuss how your visual strategy aligns with business objectives.
• Company Research: Thoroughly research Shoplift, their product, target audience (marketers), and their existing brand voice. Understand their "bold, witty, and unapologetically different" positioning and how your design aesthetic aligns.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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