Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer Company: Activate Talent Location: Indonesia Job Type: Full-Time Category: Marketing Design / Brand Design Date Posted: 2026-01-12 Experience Level: Senior (5+ years) Remote Status: Fully Remote

🚀 Role Summary

• Drive brand visual strategy and execution for a B2B SaaS company targeting sophisticated marketers.
• Create high-impact marketing assets, including lead magnets, ad templates, and product marketing materials, with a focus on visual storytelling and conversion.
• Develop and maintain a bold, witty, and distinctive brand identity that resonates with a discerning B2C marketing audience.
• Collaborate cross-functionally with Demand Generation, Product, Partnerships, and Customer Success teams to ensure design alignment and effectiveness.
• Leverage advanced Figma skills to build scalable, organized design systems and reusable asset libraries.

📝 Enhancement Note: This role is positioned as a "Senior Marketing Designer" with a clear emphasis on B2B SaaS marketing and brand-building for a sophisticated, marketing-savvy audience. The company's unique brand voice ("bold, witty, and unapologetically different") and its target customer base (experienced B2C marketers) are key differentiators requiring a designer with strong conceptual thinking and brand nuance. The remote nature and specific location in Indonesia suggest a focus on talent acquisition across geographies for specialized roles.

📈 Primary Responsibilities

• Design compelling static ad templates for platforms like Meta and LinkedIn, engineered to capture attention and drive engagement.
• Develop premium-looking lead magnets (e.g., ebooks, guides, one-pagers) that effectively communicate value and encourage prospect conversion.
• Create impactful comparison visuals (e.g., before/after, without Shoplift vs. with Shoplift) that clearly articulate the product's value proposition.
• Design social proof assets, including testimonial formats and user-generated content visualizations, optimized for various marketing channels.
• Establish and maintain templated creative systems that ensure brand consistency across diverse campaign initiatives while allowing for adaptation.
• Design feature-specific landing pages that adhere to a "show-don't-tell" philosophy, prioritizing visual communication of functionality and benefits.
• Produce sales collateral, partnership marketing materials, and other essential business development assets.
• Design recurring brand assets such as email headers and standardized presentation templates.
• Contribute to the evolution and extension of Shoplift's visual identity in alignment with company growth and scaling.
• Create product marketing materials that visually showcase the excellence and key features of the Shoplift application.
• Develop motion graphics and other dynamic visuals suitable for web-based marketing platforms.
• Build and manage a comprehensive library of reusable marketing assets to uphold consistent brand aesthetics.

📝 Enhancement Note: The responsibilities are heavily focused on tangible marketing asset creation, with a strong emphasis on visual communication, brand consistency, and performance. The inclusion of "motion graphics" and "dynamic visuals" suggests a need for modern design skills beyond static assets. The expectation to "extend and evolve Shoplift's visual identity" points to a strategic design contribution.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for senior roles. Experience: Minimum of 5 years of progressive experience in marketing design or brand design, with a demonstrated track record in the B2B SaaS sector.

Required Skills:

• Expert-level proficiency in Figma, with a proven ability to build organized, scalable design systems and workflows.
• Deep understanding of brand nuance, including the ability to differentiate between bold/loud, confident/gimmicky, and distinctive/chaotic aesthetics.
• Strong aptitude for template-based design thinking, enabling the creation of adaptable and reusable assets.
• Demonstrated experience in creating sophisticated B2B SaaS marketing materials that align with product design quality.
• Proven ability to design for marketing purposes, focusing on visual communication of value and conversion.
• Excellent English proficiency for effective daily collaboration with a US-based team.
• A robust portfolio showcasing marketing design work with personality, sophistication, and demonstrable impact.

Preferred Skills:

• Experience with e-commerce platforms, Shopify, or conversion optimization tools.
• Proficiency in motion design and animation techniques (e.g., After Effects).
• Background in performance marketing, with an understanding of what drives ad conversions.
• Experience designing for highly marketing-savvy audiences, with a track record of earning their attention.
• Familiarity with other design and prototyping tools that complement Figma.

📝 Enhancement Note: The requirement for "expert-level Figma proficiency" and "template-based thinking" highlights the company's need for efficiency and scalability in their design operations. The emphasis on "brand nuance" and designing for "marketing-savvy audiences" indicates a sophisticated design expectation beyond basic aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of marketing design projects, with a strong emphasis on B2B SaaS examples.
• Detailed case studies for at least 2-3 key projects, showcasing the design process from brief to final asset.
• Demonstrations of how designs contributed to marketing objectives (e.g., lead generation, conversion rates, brand awareness).
• Examples of template systems or reusable asset libraries designed for scalability and brand consistency.
• Visuals of high-converting marketing collateral, including ad templates, lead magnets, and landing pages.

Process Documentation:

• Ability to articulate the design process, including research, ideation, iteration, and final production stages.
• Examples of how design systems were implemented and maintained for consistency.
• Documentation illustrating how feedback and iteration were incorporated into the design workflow.
• Case studies that highlight problem-solving skills and the strategic rationale behind design decisions.

📝 Enhancement Note: For a Senior Marketing Designer role, the portfolio is paramount. It should not only showcase aesthetic quality but also strategic thinking, understanding of marketing objectives, and the ability to create scalable design solutions. The emphasis on "template-based thinking" and "design systems" implies a need for structured portfolio entries that demonstrate these capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers with 5+ years of experience in remote roles, particularly in regions with a strong talent pool but potentially lower cost of living than major tech hubs. A range of $70,000 - $100,000 USD annually is a reasonable estimate, subject to specific candidate experience and negotiation. Benefits:

• Competitive salary aligned with market rates for senior remote design roles.
• Opportunity to work with a dynamic and innovative B2B SaaS company.
• Flexible remote work environment.
• Potential for professional development and growth within a scaling organization.
• Contribution to a unique and bold brand identity.
• Collaboration with experienced marketing and product teams.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate collaboration with US-based teams in different time zones. Occasional availability outside standard hours may be required for critical project deadlines or urgent requests.

📝 Enhancement Note: Given the remote nature of the role and its location in Indonesia, the salary estimate is based on a blended approach: considering senior-level design expertise and the competitive landscape for remote talent, while also acknowledging potential regional cost-of-living adjustments. Specific benefits beyond the core role and remote flexibility are not detailed in the provided information.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service), specifically focused on marketing technology, likely related to e-commerce or conversion optimization given the mention of Shopify and conversion optimization tools. Company Size: Activate Talent is a recruitment/talent solutions company, but the role is for a company named "Shoplift" (implied by the description). Shoplift is described as a B2B SaaS company. The exact size of Shoplift isn't specified, but the need for a Senior Marketing Designer to "extend and evolve visual identity as we scale" suggests a growing company, likely in the startup to early-growth phase (e.g., 50-200 employees). Founded: The founding date of Shoplift is not provided.

Team Structure:

• The Senior Marketing Designer will likely report into the Head of Marketing or a Marketing Operations lead within the Demand Generation organization.
• Close collaboration is expected with the Demand Generation team, Product Marketing, Product Design, and Partnerships teams.
• The role is part of a broader marketing function that is scaling, requiring designers to establish and maintain brand consistency.

Methodology:

• Data-driven marketing approach, with a focus on A/B testing and conversion optimization.
• Emphasis on creating marketing assets that are not only visually appealing but also performant and effective in converting sophisticated marketers.
• Collaborative design process, incorporating feedback from various stakeholders to refine creative outputs.
• A culture that values a distinctive and bold brand voice, balanced with professionalism and sophistication.

Company Website: https://activatetalent.com/ (This is the hiring partner's website; the target company is Shoplift, whose URL is not provided).

📝 Enhancement Note: The "Activate Talent" entity is a recruiter/hiring partner. The actual company employing the Senior Marketing Designer is "Shoplift," a B2B SaaS firm. The culture is characterized by a bold, witty brand aimed at experienced marketers, suggesting a dynamic and potentially fast-paced environment that values creativity and performance.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate independently, set design standards, and contribute strategically to marketing efforts. It implies a high level of autonomy and ownership over design output. Reporting Structure: Likely reports to a Marketing Manager, Head of Demand Generation, or potentially a Design Lead if one exists. The role involves significant cross-functional collaboration with Product, Partnerships, and Customer Success teams. Operations Impact: The Senior Marketing Designer's impact is directly tied to the effectiveness of marketing campaigns. High-quality, persuasive visuals can significantly influence lead generation, conversion rates, brand perception, and ultimately, revenue growth. The role is crucial in translating complex product value into easily digestible and compelling visual narratives for a discerning audience.

Growth Opportunities:

• Specialization: Deepen expertise in B2B SaaS marketing design, conversion-focused design, or motion graphics.
• Leadership: Potentially move into a Lead Designer or Art Director role as the marketing team grows, mentoring junior designers and shaping the overall visual direction.
• Strategic Influence: Gain more influence over marketing strategy through data-backed design insights and creative campaign development.
• Skill Expansion: Develop a stronger understanding of performance marketing principles and their application in design.
• Industry Exposure: Work with top-tier B2C marketing professionals and gain insights into their strategies.

📝 Enhancement Note: The "Senior" title suggests a clear path for growth, either into leadership or deeper specialization. The role's direct impact on marketing performance implies potential for high visibility and influence within the company, offering significant career development opportunities beyond pure design execution.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting. Office Location(s): Primarily based in Indonesia, with daily collaboration expected with a US-based team. This implies a need for strong asynchronous communication skills and comfort working across significant time zone differences.

Workspace Context:

• Collaborative Environment: While remote, the role demands active participation in team meetings, design reviews, and cross-functional discussions, facilitated through digital collaboration tools.
• Tools & Technology: Access to essential design software (Figma), communication platforms (Slack, Zoom), and project management tools will be critical.
• Team Interaction: Regular interaction with marketing, product, and partnership teams, requiring clear communication and ability to present design concepts effectively.

Work Schedule: Approximately 40 hours per week. The remote nature offers flexibility, but candidates must be prepared to align with US-based team schedules for crucial meetings and collaborative sessions. This could mean early mornings or late evenings depending on the specific time zone alignment.

📝 Enhancement Note: The remote nature and cross-continental collaboration are key aspects. Candidates must be self-motivated, adept at digital communication, and comfortable managing their work schedule to accommodate time zone differences, which is a common characteristic of roles bridging global talent with US-based companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with brand aesthetic.
• Portfolio Presentation & Discussion: A dedicated session where the candidate presents their portfolio, discusses key projects, design process, and rationale behind their work. This is critical for evaluating brand nuance and strategic thinking.
• Skills Assessment/Design Challenge: Potentially a small, timed design exercise or a take-home challenge focused on creating a specific marketing asset (e.g., an ad template, a lead magnet concept) that demonstrates Figma proficiency, brand understanding, and ability to meet marketing objectives.
• Cross-Functional Interviews: Meetings with members of the Demand Generation, Product Marketing, or Product Design teams to assess collaboration style, communication skills, and understanding of marketing/product goals.
• Cultural Fit Interview: Discussion to gauge alignment with the company's bold, witty, and distinctive brand culture.

Portfolio Review Tips:

• Highlight B2B SaaS & Performance: Emphasize projects that demonstrate success in the B2B SaaS space and showcase how your designs drove marketing results (leads, conversions).
• Showcase Figma Systems: Include examples of organized Figma files, reusable components, and design systems you've built.
• Articulate Brand Nuance: Be prepared to explain how you captured and executed the specific brand voice (bold, witty, sophisticated) in your designs.
• Tell a Story: For each project, walk through the problem, your approach, the solution, and the outcome. Quantify results where possible.
• Demonstrate Template Thinking: Clearly show how your designs are adaptable and scalable for campaign use.
• Include "Show, Don't Tell" Examples: Highlight work that effectively communicates value visually.

Challenge Preparation:

• Understand the Brand: Deeply research Shoplift's current branding, messaging, and target audience.
• Practice Figma: Ensure you are highly proficient with Figma's advanced features for rapid prototyping and system building.
• Think Strategically: Frame your design solutions around marketing objectives and conversion goals.
• Prepare for Time Constraints: If a timed challenge is given, practice working efficiently and prioritizing key elements.
• Communicate Your Process: Be ready to explain your thought process and design decisions clearly and concisely.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to translate marketing objectives into sophisticated visual designs. The "brand recognizes brand" aspect means the quality bar will be high, and candidates need to demonstrate a keen understanding of what resonates with experienced marketers.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, prototyping, and system building. Expert-level proficiency is a must.
• Adobe Creative Suite (Illustrator, Photoshop): Likely used for asset creation, image manipulation, and potentially vector work.
• Motion Graphics Software (e.g., Adobe After Effects): Required if motion design skills are utilized.

Analytics & Reporting:

• While not a direct design tool, understanding how designs perform is key. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad analytics) to interpret performance data is a plus.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how designs are implemented within these platforms can be beneficial.
• CMS/Website Builders (e.g., WordPress, Webflow): Familiarity with how designs are translated to web pages.

📝 Enhancement Note: Figma is explicitly called out as essential. The mention of "motion graphics," "dynamic visuals," and "landing page designs" implies a need for a broad skill set within the design tool ecosystem. Understanding performance metrics is crucial for this role, even if direct analytics tool usage isn't a primary responsibility.

👥 Team Culture & Values

Operations Values:

• Boldness & Distinction: A willingness to be different and stand out from the crowd, reflected in both product and marketing.
• Wit & Personality: Infusing a sense of humor and unique character into communications.
• Sophistication: Maintaining a high standard of quality and professionalism, especially when targeting expert marketers.
• Data-Driven: Utilizing A/B testing and performance metrics to inform creative decisions and optimize results.
• Collaboration: Working closely with cross-functional teams to achieve shared goals.
• Efficiency: Creating scalable and reusable assets that streamline marketing efforts.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Demand Gen, Product, and Partnerships to understand needs and integrate marketing efforts.
• Feedback-Rich: Open to constructive criticism and iterative design processes to achieve optimal outcomes.
• Knowledge Sharing: Contributing to a team environment where best practices and learnings are shared.
• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting.

📝 Enhancement Note: The company culture is a significant aspect of this role. Candidates must be comfortable with and attracted to a brand that is intentionally bold and witty, while still upholding high standards of professional design and strategic impact. This isn't a "safe" or corporate environment; it's one that embraces personality and calculated risk-taking.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Voice and Performance: Effectively merging a bold, witty brand identity with the need for clear, conversion-focused marketing messages for a sophisticated audience.
• Maintaining Consistency at Scale: Ensuring brand integrity across a growing volume of diverse marketing assets and campaigns.
• Remote Collaboration: Navigating time zone differences and building strong working relationships without in-person interaction.
• Designing for Experts: Creating marketing materials that impress and resonate with highly experienced B2C marketers who are discerning about brand work.
• Rapid Iteration: Adapting quickly to campaign needs and performance feedback in a dynamic market.

Learning & Development Opportunities:

• Deep Dive into B2B SaaS Marketing: Gain in-depth understanding of marketing strategies and challenges within the SaaS sector.
• Performance Marketing Acumen: Develop a stronger understanding of how design directly impacts paid media performance and conversion rates.
• Brand Evolution: Play a key role in shaping and evolving a distinctive brand identity during a growth phase.
• Cross-Functional Expertise: Broaden knowledge of product marketing, demand generation, and partnership strategies.
• Mentorship: Potential to receive mentorship from experienced marketing leaders or product designers.

📝 Enhancement Note: The primary challenge lies in executing a unique brand vision while meeting demanding performance metrics, especially when targeting an audience of marketing experts. Growth opportunities are strong for those who can demonstrate strategic design thinking and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand personality with conversion goals. How did you approach it, and what was the outcome?" (Focus on the "show, don't tell" and sophisticated marketer audience).
• "How do you approach creating scalable design systems or templates for marketing campaigns? Walk us through your process, using Figma as an example." (Assess template thinking and Figma expertise).
• "Imagine we're launching a new feature aimed at improving A/B testing efficiency for e-commerce marketers. What would be your initial design concepts for a primary ad creative and a lead magnet?" (Tests strategic thinking, understanding of target audience, and creative problem-solving).

Company & Culture Questions:

• "What excites you about Shoplift's brand voice and mission? How do you see your design style contributing to it?" (Assess cultural fit and understanding of the brand's unique positioning).
• "How do you approach collaboration with remote teams and stakeholders in different time zones?" (Evaluate remote work and communication skills).
• "How do you measure the success of your marketing design work? What metrics are most important to you?" (Gauge performance orientation and data awareness).

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects that showcase B2B SaaS, brand personality, and performance-driven design.
• Structure Your Narrative: For each project, clearly outline the brief/problem, your strategic approach, your design process (especially Figma system usage), the final solution, and the measurable results.
• Highlight "Show, Don't Tell": Specifically point out designs that effectively communicate value visually without excessive text.
• Demonstrate Adaptability: Show examples of how your designs can be templated or adapted for various channels and campaigns.
• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, tool usage, and problem-solving methods.

📝 Enhancement Note: Interviewers will be looking for more than just aesthetic skill; they want a strategic partner who understands marketing objectives, can execute a bold brand vision, and is proficient with modern design tools and methodologies. Expect discussions around performance metrics and creative problem-solving for a discerning audience.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Workable.
• Customize Your Resume: Highlight your 5+ years of experience in marketing/brand design, specifically mentioning B2B SaaS and any e-commerce or conversion optimization experience. Use keywords from the job description such as "Figma," "brand nuance," "template-based thinking," "lead magnets," and "ad templates." Quantify achievements where possible.
• Prepare a Compelling Portfolio: Ensure your portfolio is easily accessible (link on resume/application) and showcases your best B2B SaaS marketing design work. Include case studies that detail your process, strategic thinking, and results, with a strong emphasis on Figma proficiency and adaptive design systems.
• Practice Your Portfolio Walkthrough: Be ready to present your portfolio, articulate your design process, and explain how your work aligns with Shoplift's bold, witty, and sophisticated brand identity. Practice explaining "show, don't tell" examples.
• Research Shoplift: Understand their product, target audience (marketers), and their unique brand voice. Prepare to discuss how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.