Senior Manager, UX Design

📍 Job Overview

Job Title: Senior Manager, UX Design

Company: Lightspeed Commerce

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: UX Design / Creative Direction / Marketing Operations

Date Posted: 2026-01-14T16:00:25

Experience Level: 10+ Years

Remote Status: Remote Eligible

🚀 Role Summary

• Drive the vision, quality, and evolution of digital brand experiences across marketing websites, lifecycle communications, and conversion-driven UX initiatives.

• Lead and manage a global, distributed UX Design team, ensuring all design output adheres to UX best practices, artistic excellence, and business objectives.

• Utilize research, analytics, and experimentation (CRO, A/B testing, UserTesting) to inform strategy, drive performance, and foster innovation in digital touchpoints.

• Act as a global design ambassador, establishing strategic alignment with cross-functional stakeholders and elevating the perceived value of UX within the marketing function.

📝 Enhancement Note: While the title is "Senior Manager, UX Design," the responsibilities clearly indicate a strong focus on driving marketing performance and conversion rates through UX. This role sits within the marketing team, reporting to the Senior Director of Brand, and emphasizes measurable impact and growth outcomes. Therefore, it bridges traditional UX leadership with elements of Marketing Operations and Growth Marketing strategy. The emphasis on performance, CRO, and conversion-driven initiatives positions this as a strategic role with significant GTM impact.

📈 Primary Responsibilities

• Provide strategic and creative direction for Lightspeed’s key digital touchpoints, including the primary marketing website, dedicated landing pages, and customer lifecycle communication experiences.

• Leverage data-driven insights from user research, website analytics, and conversion rate optimization (CRO) methodologies, including A/B testing and user testing platforms, to identify areas for improvement and innovation.

• Own and execute the UX Design roadmap, ensuring alignment between creative vision, measurable growth outcomes, and opportunities for distinct brand differentiation in the market.

• Lead, mentor, and manage a globally distributed UX Design team, fostering a high-performance culture that consistently delivers exceptional UX best practices, artistic quality, and strategic business intent.

• Serve as a primary design ambassador across the organization, actively partnering with cross-functional teams such as Brand, Web Development, CRO, and Product Marketing to ensure strategic alignment and enhance the recognition and impact of UX within marketing efforts.

• Champion and implement digital-first design principles, continuously evolving design systems, tools, and templates to ensure scalability, accessibility, and optimal performance across all digital properties.

• Drive brand differentiation through innovative storytelling, dynamic animation, and interactive elements integrated into digital experiences.

• Collaborate closely with the CRO team to effectively balance ambitious growth targets with established UX best practices, ensuring a user-centric approach to performance optimization.

• Partner with the Web Development team to continuously enhance interaction quality, website speed, and the capabilities for robust experimentation and A/B testing.

• Present creative work and strategic recommendations to internal stakeholders, including senior leadership and executives, articulating design rationale clearly and building consensus for key initiatives.

• Integrate AI and automation tools into design workflows to systematically improve the quality, consistency, and velocity of design output.

• Strategically balance immediate delivery needs with the long-term vision for digital brand experiences, upholding world-class UX standards consistently.

• Work autonomously, managing project timelines and meeting deadlines effectively without direct supervision.

• Proactively identify opportunities for process improvement and output enhancement within the design team, making actionable recommendations.

• Positively contribute to design team engagement, culture, and overall morale.

📝 Enhancement Note: The responsibilities list is quite comprehensive. The emphasis on "marketing website," "lifecycle communications," "conversion-driven UX," and "CRO" strongly suggests this role operates at the intersection of UX Design and Marketing Operations/Growth. The expectation to drive "measurable impact" and "growth outcomes" further reinforces this. The role requires not just design leadership but also a strategic understanding of how design contributes to business goals, making it a key GTM function.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Marketing, or a related field is typically expected for senior management roles. Equivalent practical experience will also be strongly considered.

Experience:

• 10+ years of progressive experience in UX Design, Digital Design, or Creative Direction roles, with a significant portion within SaaS, e-commerce, or other high-growth digital environments.

• Demonstrated success in building and managing design systems and collaborating effectively with front-end engineering teams.

• Proven experience in leading and managing creative and UX teams at a global scale, including distributed teams.

Required Skills:

• Strategic UX Leadership: Ability to define and drive a cohesive UX vision that aligns with business objectives and brand strategy.

• Digital Brand Storytelling: Expertise in crafting compelling digital narratives that resonate with target audiences and enhance brand perception.

• Performance-Oriented Design: Strong understanding of how design impacts user behavior, conversion rates, and key performance indicators (KPIs).

• Team Management & Mentorship: Proven ability to lead, mentor, and develop a global team of designers, fostering a collaborative and high-performing environment.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.

• CRO & Experimentation: Deep knowledge of CRO principles, A/B testing, multivariate testing, and user research methodologies (e.g., UserTesting.com).

• Design Systems Management: Experience in building, maintaining, and scaling design systems for consistent and efficient digital experiences.

• Cross-Functional Collaboration: Excellent ability to partner with stakeholders across marketing, engineering, product, and executive leadership.

Preferred Skills:

• Front-end Development Experience: Familiarity with HTML, CSS, and JavaScript, or direct front-end development experience, to better collaborate with engineering.

• Retail/Hospitality Industry Experience: Specific knowledge of the challenges and opportunities within the retail and hospitality sectors.

• Multilingual Proficiency: Fluency in French, German, or Dutch, in addition to English, to support global operations.

• Familiarity with other production software and tools (e.g., email builders, animation tools).

• Experience with AI tools for design optimization and workflow enhancement.

📝 Enhancement Note: The "10+ years" requirement clearly places this role at a senior management level. The emphasis on "global scale," "distributed team," and "cross-functional collaboration" highlights the need for strong leadership and communication skills beyond pure design execution. The specific mention of Figma and CRO/A/B testing are critical technical proficiencies. The "even better if you have" section provides critical context for candidates aiming to stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing strategic UX leadership and demonstrable impact on digital brand storytelling and measurable business results.

• Case studies that clearly articulate the problem, your strategic approach, the UX solutions implemented, and the quantifiable outcomes achieved (e.g., increased conversion rates, improved user engagement, enhanced brand perception).

• Examples of how you've led and managed design teams, including team structure, project allocation, and performance management strategies.

• Demonstrations of experience in building, evolving, or managing design systems, highlighting their impact on consistency, scalability, and efficiency.

• Evidence of applying CRO principles and A/B testing to drive iterative improvements in digital experiences.

Process Documentation:

• Examples of how you've documented and optimized design workflows, from initial concept to final implementation, ensuring efficiency and quality.

• Documentation of processes for conducting user research, usability testing, and gathering data to inform design decisions.

• Outlines of methodologies used for cross-functional collaboration, stakeholder management, and feedback incorporation within the design process.

• Evidence of establishing and maintaining design system documentation, including guidelines, components, and usage examples.

• Processes for integrating AI and automation into design workflows to enhance efficiency and output.

📝 Enhancement Note: For a Senior Manager role, the portfolio is paramount. It needs to demonstrate not just design talent but strategic thinking, leadership capabilities, and a proven ability to drive business results through UX. The focus on CRO, A/B testing, and measurable outcomes is crucial. Candidates should be prepared to walk through their case studies, explaining the "why" and the "how" behind their decisions and their impact.

💵 Compensation & Benefits

Salary Range: $140,000 - $155,000 CAD per year.

Benefits:

• Flexible Paid Time Off (PTO) and remote work policies, offering autonomy and work-life balance.

• Equity Options, providing ownership and a stake in the company's success.

• Contributions to your Pension Plan, supporting long-term financial security.

• Comprehensive Training Opportunities designed for skill development and career advancement.

• Health and Wellness Credit, encouraging employee well-being.

• Time Off to Volunteer, supporting community engagement and social responsibility.

• Access to Interest Groups, Employee Led Networks, and Social Committees, fostering community and engagement.

• Computer Purchase Program, facilitating access to personal technology like Macbooks.

• Enhanced Parental Leave, offering robust support for new parents.

• Medical, dental, wellness, life, and disability insurance coverage.

• RRSP plan with company match, further enhancing retirement savings.

• Paid parental leave top-up.

Working Hours: While not explicitly defined as a number of hours, the mention of a "40" hour work week (derived from AI data) and "flexible work environment" suggests a standard full-time schedule with an emphasis on flexibility and autonomy in managing one's time.

📝 Enhancement Note: The salary range is explicitly provided for candidates hired in Ontario. The benefits package is extensive and competitive, offering a strong mix of financial, wellness, and personal development support, which is attractive to senior-level operations and design professionals. The "flexible work environment" combined with "remote work policies" indicates a modern, adaptive approach to work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), specializing in omnichannel commerce solutions for retail, hospitality, and golf businesses. Lightspeed is a prominent player in empowering businesses to innovate and streamline their operations.

Company Size: Lightspeed is a publicly traded company with a significant global presence, indicating a mid-to-large size organization with established processes but also room for growth and impact. (Company size data not explicitly provided, but inferred from public status and global teams).

Founded: 2005 in Montreal, Canada. The company has a history rooted in inclusion and has grown into a dual-listed entity on the NYSE and TSX, serving clients in over 100 countries.

Team Structure:

• The UX Design team is part of the broader marketing function, reporting to the Senior Director of Brand.

• It's a "distributed" team working on a "global scale," implying a mix of remote and potentially hybrid members across different regions.

• The Senior Manager will lead this distributed team, requiring strong virtual leadership and communication skills.

Methodology:

• Data-Driven Design: Emphasis on using research, analytics, and experimentation (CRO, A/B testing) to inform design decisions and measure impact.

• Digital-First Principles: A focus on creating experiences optimized for digital channels.

• Iterative Improvement: A commitment to continuous enhancement through ongoing testing and optimization.

• Scalability and Accessibility: Ensuring design solutions are robust, adaptable, and usable by a wide audience.

• AI and Automation Integration: Proactively incorporating new technologies to improve efficiency and quality.

Company Website: https://www.lightspeedhq.com/

📝 Enhancement Note: Lightspeed's founding story and commitment to inclusion are significant cultural markers. As a tech company in the commerce space, the culture likely values innovation, collaboration, and a results-oriented approach. The emphasis on "building communities through commerce" suggests a purpose-driven mission. The UX team's placement within marketing underscores the company's focus on driving GTM strategy and customer acquisition/retention through exceptional digital experiences.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Manager role, placing it at a mid-to-senior leadership level within the operations/design hierarchy. It requires significant experience and the ability to manage teams, set strategic direction, and influence stakeholders across the organization. The scope of responsibility covers the entire digital brand experience for marketing purposes, from high-level vision to detailed execution oversight.

Reporting Structure: The Senior Manager, UX Design reports to the Senior Director of Brand. This indicates a direct line of influence on brand strategy and marketing execution.

Operations Impact: The role has a direct and significant impact on Lightspeed's Go-To-Market (GTM) strategy. By optimizing the marketing website, landing pages, and lifecycle communications for conversion and brand differentiation, this role directly contributes to lead generation, customer acquisition, and brand perception. The emphasis on CRO and measurable outcomes means the impact is quantifiable and tied to revenue-generating activities.

Growth Opportunities:

• Leadership Advancement: Potential to grow into Director-level roles within UX, Brand, or broader Marketing Operations as the company scales.

• Strategic Influence: Opportunity to shape the future of Lightspeed's digital brand presence and influence key marketing strategies.

• Skill Specialization: Deepen expertise in areas like AI in design, advanced CRO, or specific industry UX challenges (retail/hospitality).

• Cross-Functional Exposure: Gain broader business acumen by working closely with sales, product, and executive teams.

• Mentorship & Team Building: Develop strong leadership skills by mentoring and growing a global design team.

📝 Enhancement Note: This role is more than just a "UX Designer" title; it's a strategic leadership position within the marketing organization with a strong operational focus on conversion and performance. The growth trajectory is clear, moving from managing a team to potentially leading larger functions or driving broader strategic initiatives.

🌐 Work Environment

Office Type: The job posting emphasizes "flexible work environment" and "remote work policies," indicating that Lightspeed embraces modern work arrangements. While the role is based in Toronto, Ontario, Canada, it is "remote eligible," suggesting a hybrid or fully remote setup is possible for individuals within that region.

Office Location(s): The primary location mentioned is Toronto, Ontario, Canada. Lightspeed is a global company with offices in North America, Europe, and Asia Pacific, but this specific role is tied to the Toronto hub, at least for administrative or potential in-person collaboration needs if the role leans hybrid.

Workspace Context:

• Collaborative Environment: The role requires strong collaboration with cross-functional teams (Brand, CRO, Web Dev, etc.), suggesting a dynamic and interactive work setting, whether in-person or virtual.

• Technology Enabled: As a tech company, expect access to modern collaboration tools, design software (Figma), and potentially AI-driven productivity tools.

• Team Interaction: Opportunities to engage with a global design team and various business stakeholders, fostering a diverse and inclusive interaction landscape.

Work Schedule: A standard full-time work schedule is implied (likely 40 hours/week), but with significant flexibility. The emphasis on "working independently" and "meeting your own project deadlines" suggests autonomy in managing the workday, aligning with remote and flexible work policies.

📝 Enhancement Note: The "remote eligible" status for a Toronto-based role is a key detail. Candidates should clarify the exact expectations regarding in-office presence if any, especially given the emphasis on team culture and collaboration. The Toronto location might also imply a connection to a significant engineering or marketing hub for the company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Hiring Manager Interview: A discussion, likely with the Senior Director of Brand, focusing on your strategic approach, leadership experience, and portfolio highlights.

• Team/Peer Interviews: Meetings with members of the UX Design team and potentially cross-functional collaborators (e.g., CRO, Web Development) to assess technical skills, collaboration style, and cultural fit.

• Presentation/Case Study: A common step for senior design roles involves presenting a case study from your portfolio or tackling a specific design challenge to demonstrate your problem-solving, strategic thinking, and communication abilities.

• Executive Interview: Potentially a final interview with a senior leader to confirm strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that demonstrate leadership, strategic UX thinking, measurable impact, and team management. Prioritize projects that align with Lightspeed's industry (SaaS, e-commerce, retail/hospitality) and focus on conversion-driven UX.

• Quantify Impact: For each project, clearly articulate the business problem, your role, the solutions you designed, and the quantifiable results (e.g., percentage increase in conversion, reduction in bounce rate, improvement in user satisfaction scores). Use data and metrics prominently.

• Showcase Leadership: Include examples of how you've led teams, mentored designers, and influenced stakeholders. If possible, include a project where you managed a distributed team.

• Explain Your Process: Be prepared to walk through your design process for each case study, explaining the rationale behind your decisions, your collaboration methods, and how you used research and data.

• Highlight Figma & CRO: Explicitly demonstrate your proficiency in Figma and your practical application of CRO principles and A/B testing in your presented work.

• Storytelling: Frame your presentations as compelling narratives, highlighting challenges, your strategic approach, and the successful outcomes.

Challenge Preparation:

• Understand the Business: Research Lightspeed's products, target markets (retail, hospitality), and competitive landscape. Understand their current marketing website and any potential areas for UX improvement.

• Anticipate UX/CRO Focus: Prepare to discuss how you would approach optimizing a marketing website for lead generation or conversion, using data and user feedback.

• Leadership Scenarios: Be ready to discuss how you manage team dynamics, resolve conflicts, drive innovation, and maintain quality in a distributed team environment.

• AI Integration: Think about practical ways AI can be integrated into UX design workflows for efficiency and better outcomes.

📝 Enhancement Note: Given the role's strategic nature and emphasis on measurable results, the interview process will likely be rigorous. The portfolio presentation is a critical component, serving as the primary tool to assess leadership, strategic thinking, and impact. Candidates should tailor their portfolio and preparation to showcase their ability to drive growth through UX.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is a mandatory requirement and will be heavily used for wireframing, prototyping, UI design, and collaborative design efforts. Advanced proficiency is expected.

• Design Systems Tools: Experience with tools and methodologies for building, maintaining, and scaling design systems (e.g., Storybook, Zeroheight, internal platforms).

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other specialized tools may be beneficial.

• User Research & Testing Platforms: Proficiency with tools like UserTesting.com, Hotjar, or similar platforms for gathering qualitative and quantitative user feedback.

Analytics & Reporting:

• Web Analytics Platforms: Deep understanding and experience with tools such as Google Analytics, Adobe Analytics, or similar for tracking user behavior, website performance, and conversion metrics.

• CRO Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or similar for conducting A/B testing and multivariate testing.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or Looker Studio for creating dashboards and reporting on UX/CRO performance.

CRM & Automation:

• CRM Systems: While not explicitly stated as a direct user responsibility, understanding how UX design impacts CRM data and lead flow is beneficial. Familiarity with common CRMs like Salesforce or HubSpot might be an advantage.

• Marketing Automation Platforms: Awareness of how UX design integrates with email marketing and marketing automation workflows (e.g., HubSpot, Marketo).

• AI & Automation Tools: Experience or a strong understanding of how AI can be integrated into design workflows for tasks like content generation, image optimization, or user journey mapping.

📝 Enhancement Note: The tech stack emphasizes tools critical for modern digital marketing and UX operations. Figma is central. A strong understanding of analytics and CRO tools is crucial for demonstrating data-informed design and measurable impact, aligning with the role's performance focus. The mention of AI integration points to a forward-thinking organization.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform design choices and measure the effectiveness of UX initiatives.

• Performance Orientation: A clear focus on driving measurable business outcomes, particularly conversion rates, lead generation, and customer engagement.

• Collaboration & Partnership: A value placed on working effectively with cross-functional teams to achieve shared goals.

• Innovation & Continuous Improvement: A culture that encourages experimentation, adoption of new technologies (like AI), and ongoing optimization of processes and outputs.

• User-Centricity: While focused on performance, the underlying principle is to create valuable and effective experiences for the end-user.

• Inclusivity & Belonging: Lightspeed has a stated commitment to creating an inclusive workplace, stemming from its founding principles and current DEI initiatives.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with Brand, CRO, Web Development, and potentially Product Marketing, requiring strong communication and alignment-building skills.

• Data-Informed Feedback Loops: Collaboration likely involves sharing data and insights from UX/CRO efforts to inform strategy and drive iterative improvements.

• Agile Methodologies: Given the fast-paced tech environment, collaboration may follow agile principles, with regular check-ins, sprints, and iterative development cycles.

• Global Team Dynamics: Working with a distributed team requires clear communication protocols, asynchronous collaboration strategies, and an understanding of diverse working styles and time zones.

📝 Enhancement Note: The company's explicit commitment to inclusivity is a significant cultural element. The emphasis on data, performance, and collaboration aligns perfectly with the expectations for a Senior Manager in a GTM-focused UX role within a tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge will be to push creative boundaries while ensuring all design decisions directly contribute to measurable business goals (e.g., conversion rates, lead velocity).

• Managing a Global, Distributed Team: Leading a team across different time zones and cultures requires exceptional communication, delegation, and virtual leadership skills to maintain cohesion and productivity.

• Driving Adoption of UX Best Practices: Educating and influencing stakeholders across various departments to prioritize and integrate UX principles effectively within their workflows.

• Rapid Pace of Digital Evolution: Staying ahead of industry trends, emerging technologies (especially AI), and evolving user expectations in the fast-paced e-commerce and SaaS landscape.

• Demonstrating ROI of UX: Continuously proving the financial impact and value of UX design initiatives to senior leadership through robust data and case studies.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunities to hone skills in strategic planning, team management, and executive communication.

• Advanced CRO & Experimentation: Deepen expertise in conversion rate optimization, A/B testing, and data analysis techniques.

• AI in Design: Explore and implement emerging AI tools and methodologies to enhance design workflows and outcomes.

• Industry Expertise: Gain deeper knowledge of the retail and hospitality industries, understanding their unique UX challenges and opportunities.

• Cross-Functional Business Acumen: Develop a broader understanding of marketing, sales, and product operations by collaborating closely with these teams.

📝 Enhancement Note: The challenges are typical for a senior role in a dynamic tech company, particularly one focused on performance marketing through UX. The growth opportunities are substantial, offering pathways to broader leadership and specialized expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant UX initiative that directly impacted a key business metric (e.g., conversion rate, lead generation). What was your strategy, what were the challenges, and what were the results?"

• "How would you approach developing a UX roadmap for a marketing website aimed at driving growth for a B2B SaaS company like Lightspeed? What data would you prioritize?"

• "Imagine you need to convince a skeptical executive about the value of investing in a new design system. How would you articulate the business case and demonstrate its ROI?"

• "Describe your approach to managing and motivating a globally distributed design team. What are the key challenges and how do you overcome them?"

• "How do you balance the need for rapid iteration and A/B testing with maintaining a cohesive and high-quality brand experience?"

Company & Culture Questions:

• "What interests you most about Lightspeed and our mission to empower businesses through commerce?"

• "How do you foster a culture of inclusivity and collaboration within your design team, especially when working remotely?"

• "Based on your research, what opportunities do you see for enhancing Lightspeed's digital brand experience to further differentiate us in the market?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your strategic approach, your role and team's contribution, the solutions implemented, and the measurable outcomes. Use a consistent structure (e.g., STAR method adapted for design projects).

• Highlight Leadership & Strategy: Emphasize your strategic thinking, decision-making process, and leadership contributions, not just the visual design.

• Quantify Everything: Ensure all presented results are backed by data and metrics. Explain how you tracked and measured success.

• Demonstrate Figma & CRO Proficiency: Use your presentation to showcase your Figma skills (e.g., interactive prototypes, design system components) and how you applied CRO principles.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, rationale, and the challenges encountered.

• Engage and Tell a Story: Make your presentation engaging. Tell the story of the project from problem to solution to impact.

📝 Enhancement Note: Given the role's seniority and focus on measurable impact, interviews will likely be case-study driven and strategic. Candidates should prepare to not only showcase their design skills but also their business acumen, leadership capabilities, and strategic thinking.

📌 Application Steps

To apply for this Senior Manager, UX Design position:

• Submit your application through the provided link on the Lightspeed Commerce careers page.

• Tailor Your Resume: Ensure your resume highlights your 10+ years of experience, leadership of global/distributed teams, expertise in UX/digital design within SaaS/e-commerce, and specific accomplishments in CRO, A/B testing, and driving measurable business results. Use keywords from the job description.

• Curate Your Portfolio: Select and meticulously prepare 3-5 of your strongest case studies that directly address the responsibilities and requirements. Focus on projects demonstrating strategic UX leadership, team management, conversion optimization, and quantifiable impact. Ensure your portfolio is easily accessible (e.g., dedicated website or PDF).

• Prepare Your Presentation: Practice delivering a concise and compelling presentation of one or two key portfolio projects, focusing on strategy, process, leadership, and quantifiable outcomes. Be ready to articulate your rationale for design decisions and their business impact.

• Research Lightspeed: Thoroughly understand Lightspeed's products, target markets (retail, hospitality), and business model. Familiarize yourself with their current marketing website and identify potential areas for UX improvement and innovation, aligning with their brand and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.