Senior Growth Designer / Landing Page Designer

📍 Job Overview

Job Title: Senior Growth Designer / Landing Page Designer Company: Freebird Location: United States Job Type: FULL_TIME Category: Growth Marketing Operations / Design Operations Date Posted: 2025-08-22 Experience Level: Senior (5+ years) Remote Status: Fully Remote

🚀 Role Summary

• Own the strategic design and iterative execution of high-performance landing pages to fuel Freebird's rapid DTC growth.
• Leverage direct-response marketing principles and conversion psychology to craft compelling user experiences that drive revenue.
• Collaborate cross-functionally to ensure seamless funnel integration from initial ad touchpoint through to final conversion.
• Drive experimentation and A/B testing initiatives to continuously optimize landing page performance and unlock growth opportunities.

📝 Enhancement Note: This role is positioned as a hybrid of design and direct-response marketing, requiring a deep understanding of conversion optimization and performance metrics, rather than purely aesthetic design. The focus is on measurable impact through data-driven design iterations.

📈 Primary Responsibilities

• Design, build, and iterate on a diverse range of paid landing page formats including long-form sales pages, offer pages, listicles, advertorials, quizzes, and hybrid Product Detail Pages (PDPs).
• Translate direct-response marketing principles, growth strategies, and consumer psychology into visually polished, conversion-focused digital experiences.
• Implement conversion optimization tactics such as urgency, scarcity, risk reversal, price anchoring, testimonials, and guarantees to maximize page impact.
• Structure landing pages with a clear storytelling flow, guiding users from problem identification to solution, proof, offer, and call-to-action (CTA).
• Collaborate closely with CRO strategists, copywriters, and media buyers to develop hypotheses, design campaign assets, and execute A/B tests at speed.
• Partner with developers and copywriters to ensure pixel-perfect execution and seamless implementation of landing page designs.
• Analyze performance data from A/B tests and user behavior to inform design iterations and drive meaningful improvements in Conversion Rate (CVR), Average Order Value (AOV), and Return on Ad Spend (ROAS).
• Ensure landing pages maintain a premium brand feel while simultaneously delivering high-converting performance marketing design.
• Maintain funnel cohesion by working closely with paid media, retention, and product teams to align messaging and user experience across the customer journey.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to landing page creation and optimization, with a strong focus on rapid iteration and data-driven decision-making. This indicates a need for a designer who is comfortable with both creative execution and analytical interpretation of performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of marketing principles, consumer psychology, and design best practices is expected, often gained through a Bachelor's degree in Design, Marketing, Psychology, or a related field, or equivalent professional experience.

Experience: 5+ years of dedicated experience in designing high-converting DTC/eCommerce landing pages, either within a brand or agency setting.

Required Skills:

• Proven expertise in designing high-converting DTC/eCommerce landing pages, with a portfolio showcasing measurable performance outcomes.
• A strong direct-response marketing mindset, with a deep understanding of what drives conversions beyond aesthetic appeal.
• Extensive experience designing for paid traffic funnels and a track record of improving key performance metrics such as CVR, AOV, and ROAS.
• Proficiency in designing various landing page types, including long-form sales pages, advertorials, listicles, quizzes, and hybrid PDPs.
• Solid understanding of consumer psychology and effective offer framing techniques within the eCommerce space.
• Ability to thrive in a rapid-test, scrappy growth environment that prioritizes speed of iteration.
• Excellent collaboration skills, with the ability to work effectively with cross-functional teams including media buyers, copywriters, and developers.
• Strong storytelling abilities to craft compelling narratives within landing page designs.
• Familiarity with data analysis and using insights to drive design improvements.

Preferred Skills:

• Familiarity with Shopify platform for eCommerce operations.
• Experience designing for subscription funnel models.
• Proficiency with design and prototyping tools such as Figma.
• Experience with landing page builders like Webflow or Unbounce.
• Understanding of growth marketing methodologies and experimentation frameworks.

📝 Enhancement Note: The emphasis on "direct-response mindset" and "measurable performance outcomes" suggests that candidates with experience in performance marketing or growth hacking backgrounds will be highly valued. The role requires a blend of creative design skills and analytical marketing acumen.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or detailed case studies demonstrating expertise in eCommerce/DTC landing page design and optimization.
• Inclusion of Figma links, live links, or detailed screenshots of landing pages, funnels, or A/B tests that the candidate has personally designed and optimized.
• A clear articulation of the performance impact (e.g., CVR, AOV, ROAS, LTV improvements) directly attributable to the candidate's design work.
• Examples showcasing the application of conversion psychology principles and storytelling frameworks within the presented designs.

Process Documentation:

• Showcase a systematic approach to the landing page design process, from initial brief and research to ideation, execution, and iteration.
• Demonstrate an understanding of workflow design and optimization, highlighting how processes were streamlined for efficiency and speed in testing.
• Provide evidence of implementing and measuring the success of design changes, including how performance data was used to refine future designs.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to deliver tangible growth results. Candidates should focus on quantifying the impact of their design work and clearly detailing their process and strategic thinking behind each project.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, given the "Senior" title, 5+ years of experience, and the fully remote nature within the United States, a competitive salary range for a Senior Growth Designer in this market would typically fall between $100,000 - $150,000 annually. This estimate is based on industry benchmarks for similar roles in the DTC/eCommerce sector, considering the high-impact nature of growth-focused design and the demand for specialized skills in conversion optimization.

Benefits:

• Competitive compensation package.
• Performance bonus opportunities tied to growth metrics.
• 401(k) retirement plan with employer matching contributions.
• Comprehensive health, dental, and vision insurance coverage.
• Unlimited Paid Time Off (PTO) and flexible work hours to promote work-life balance.
• Access to free Freebird products and employee discounts.
• Early access to new product launches.

Working Hours: The role is fully remote with flexible work hours, supporting a 40-hour work week. This flexibility allows for adaptation to different time zones within the United States, fostering a productive and autonomous work environment.

📝 Enhancement Note: The benefits package is robust, emphasizing work-life balance and employee well-being, which are attractive perks for remote professionals. The inclusion of a performance bonus highlights the company's focus on rewarding impactful contributions to growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Freebird operates within the Direct-to-Consumer (DTC) eCommerce sector, specifically focusing on grooming products. This industry is characterized by rapid innovation, performance marketing reliance, and a strong emphasis on customer acquisition and retention through digital channels.

Company Size: Freebird is described as a "fast-growing company" that has scaled into a "nine-figure business." While an exact employee count isn't provided, this suggests a mid-to-large size startup or a scaling company with established processes but still retaining agility and a growth-oriented mindset. This environment often means opportunities for significant impact and direct influence on business outcomes for operations professionals.

Founded: The founding date is not specified, but the mention of scaling to a nine-figure business implies a company that has moved beyond its early startup phase and has proven product-market fit and successful growth strategies.

Team Structure:

• The Growth Design role likely sits within a broader Marketing or Growth team, collaborating closely with performance marketing managers, copywriters, CRO specialists, and potentially media buyers.
• Reporting likely goes up to a Head of Growth, VP of Marketing, or a similar leadership position within the marketing function.
• Cross-functional collaboration is a key aspect, involving partnerships with retention marketing, product development, and potentially e-commerce operations teams to ensure a cohesive customer journey and funnel optimization.

Methodology:

• Freebird's methodology is characterized by "relentless innovation" and a "test-everything mentality," particularly in performance marketing.
• Data analysis and insights are central to their operations, driving decision-making and iterative improvements across all growth initiatives, especially landing page performance.
• Workflow planning and optimization are crucial for managing rapid experimentation and ensuring efficient execution of marketing campaigns.
• Automation and efficiency practices are likely employed to scale operations and marketing efforts effectively in a high-growth environment.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: Freebird's culture is clearly performance-driven and data-centric, with a strong emphasis on rapid experimentation and direct impact on revenue. This suggests that individuals who are proactive, results-oriented, and comfortable in a fast-paced, iterative environment will thrive here.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level position, indicating a requirement for significant experience and a high degree of autonomy. The role is expected to lead design initiatives for critical growth assets (landing pages) and directly influence key business metrics like CVR, AOV, and ROAS. This level implies a focus on strategic design thinking, as well as execution.

Reporting Structure: The Senior Growth Designer will likely report to a marketing leader such as a Head of Growth, Director of Marketing, or VP of Marketing. This position often involves working closely with peer roles in copywriting and paid media, forming a core growth pod.

Operations Impact: The role has a direct and measurable impact on Freebird's revenue by optimizing the conversion points within their marketing funnels. Success in this role directly contributes to customer acquisition cost (CAC) reduction and increased lifetime value (LTV) through higher conversion rates and average order values. This is a high-visibility role in terms of its contribution to the company's top-line growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion rate optimization (CRO), direct-response design principles, and specific DTC growth strategies.
• Leadership Potential: Opportunity to potentially lead design initiatives for broader growth projects, mentor junior designers, or transition into a Growth Marketing Manager role if desired.
• Strategic Involvement: Influence the overall growth strategy and experimentation roadmap by providing design insights and identifying new testing opportunities.
• Broader Marketing Acumen: Gain exposure to performance marketing, copywriting, and media buying strategies, fostering a holistic understanding of DTC growth.

📝 Enhancement Note: The "Senior" designation suggests that candidates are expected to be self-starters capable of driving projects independently. The growth opportunities are geared towards deepening specialization within growth design and marketing, with potential pathways into leadership or broader strategic roles within the company.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work is conducted from home or any suitable remote location.

Office Location(s): While the position is fully remote, candidates are preferred to be based in the United States, allowing for potential collaboration within US time zones.

Workspace Context:

• The work environment is highly dynamic, fast-paced, and results-oriented, typical of a rapidly scaling DTC brand.
• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing), requiring strong asynchronous communication skills.
• Access to modern design and collaboration tools is expected, facilitating seamless teamwork and project management.
• The emphasis is on individual productivity and contribution within a team setting, with a focus on achieving shared growth objectives.

Work Schedule: The role offers flexible work hours, supporting a standard 40-hour work week. This flexibility is beneficial for managing personal commitments and optimizing productivity across different time zones within the US.

📝 Enhancement Note: The fully remote nature requires a high degree of self-discipline, proactive communication, and comfort with digital collaboration tools. The flexibility in work hours is a significant perk, but candidates should be mindful of coordinating with team members across different time zones for key meetings and collaborative efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and any requested introductory materials to assess alignment with core requirements.
• Portfolio Review & Discussion: A deep dive into the candidate's portfolio, focusing on specific landing page projects, design process, A/B testing experience, and measurable results. Expect questions about the strategic thinking behind design choices and impact on key metrics.
• Skills Assessment/Challenge: Potentially a design challenge or case study focusing on optimizing a landing page for a specific conversion goal, or a discussion on how to approach a new funnel. This will assess problem-solving skills and direct-response design application.
• Team/Cultural Fit Interview: Conversations with team members or hiring managers to evaluate collaboration style, communication skills, and alignment with Freebird's growth-oriented culture.
• Final Interview: May involve senior leadership to discuss strategic vision and long-term fit within the company.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the goal, the actions taken (design choices, tests run), and the quantifiable results (e.g., "Increased CVR by 15%," "Improved ROAS by 20%").
• Showcase Process: Detail your thought process, including how you incorporated conversion psychology, storytelling, and A/B testing into your designs. Use mockups, wireframes, and A/B test variations to illustrate your approach.
• Highlight Direct Response: Emphasize how your designs are optimized for conversion, not just aesthetics. Discuss offer framing, CTA effectiveness, and user flow optimization.
• Be Prepared for Questions: Anticipate questions about your decision-making, how you handle feedback, and your strategies for rapid iteration and testing.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the objective, target audience, and key metrics to optimize.
• Focus on Conversion: Prioritize elements that directly impact conversion rates – headlines, copy, CTAs, social proof, risk reversal, and clear value propositions.
• Demonstrate Speed: If it's a timed challenge, focus on delivering a well-reasoned, high-impact solution rather than perfection. Show you can iterate quickly.
• Articulate Strategy: Be ready to explain the rationale behind your design choices and how they align with direct-response marketing principles.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as proof of performance. Candidates should prepare to thoroughly explain the "why" behind their design decisions and the measurable impact they've achieved, demonstrating a strong understanding of growth marketing principles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma is highly preferred for its collaborative features and industry adoption. Proficiency in other design tools like Sketch or Adobe Creative Suite may be transferable.
• Landing Page Builders: Experience with tools like Unbounce, Instapage, Leadpages, or similar platforms is valuable for rapid deployment and A/B testing without heavy developer reliance.
• Webflow: Familiarity with Webflow is a bonus, as it offers more design flexibility and can be used for building high-converting pages.

Analytics & Reporting:

• Web Analytics: Google Analytics (GA4) or similar tools to understand user behavior, traffic sources, and conversion paths.
• A/B Testing Tools: Experience with platforms like Google Optimize (though sunsetted, the principles remain), Optimizely, VWO (Visual Website Optimizer), or built-in tools within landing page builders.
• Data Visualization: Tools like Google Data Studio (Looker Studio), Tableau, or even advanced Excel/Google Sheets for analyzing and presenting performance data.

CRM & Automation:

• CRM: While not the primary focus, understanding how landing pages integrate with CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms is beneficial for funnel cohesion.
• E-commerce Platforms: Shopify is mentioned as a bonus, indicating familiarity with its ecosystem and how landing pages interact with product pages and checkout flows.

📝 Enhancement Note: Strong proficiency in Figma and at least one landing page builder is crucial. Candidates should be comfortable using analytics and A/B testing tools to measure and iterate on their designs, demonstrating a data-driven approach to growth.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A relentless drive for continuous improvement and a commitment to achieving ambitious growth targets through experimentation and innovation.
• Data-Driven Decisions: Reliance on data and analytics to inform strategy, design choices, and performance evaluations.
• Agility & Speed: Embracing a fast-paced environment where rapid iteration and testing are key to unlocking growth opportunities.
• Ownership & Accountability: Taking full responsibility for design outcomes and their impact on business metrics.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals, fostering open communication and knowledge sharing.

Collaboration Style:

• Cross-Functional Integration: Actively partners with marketing, media buying, copywriting, and product teams to ensure seamless funnel experiences and aligned strategies.
• Feedback Exchange: Encourages a culture of constructive feedback on designs and experiments to drive continuous improvement.
• Knowledge Sharing: Shares insights from design performance and testing results to benefit the broader team and company.
• Efficiency Focus: Prioritizes efficient workflows and processes to maximize output and speed in a high-growth environment.

📝 Enhancement Note: The company culture values individuals who are proactive, results-oriented, and comfortable with ambiguity and rapid change. A collaborative spirit and a commitment to data-driven decision-making are essential for success within Freebird's growth-focused operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: Keeping up with the fast-paced testing cadence requires efficient design processes and quick turnaround times.
• Balancing Brand & Performance: Ensuring landing pages are both aesthetically pleasing and highly conversion-focused can be a constant balancing act.
• Data Interpretation: Translating complex performance data into actionable design insights requires strong analytical skills.
• Cross-Functional Alignment: Effectively collaborating with diverse teams (e.g., media buyers, copywriters) to achieve cohesive funnel strategies.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunity to deepen expertise in sophisticated conversion rate optimization strategies and experimentation methodologies.
• DTC Growth Strategy Exposure: Gain comprehensive knowledge of various DTC growth levers, from paid acquisition to retention marketing.
• Mentorship: Potentially learn from experienced growth marketers and leaders within the company.
• Industry Trends: Stay at the forefront of design and marketing trends within the rapidly evolving DTC and e-commerce landscape.

📝 Enhancement Note: The challenges presented are typical of high-growth environments, offering significant opportunities for skill development and career advancement for adaptable and driven individuals. The company's focus on "relentless innovation" suggests a commitment to providing resources for continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved a key conversion metric. What was the problem, your approach, and the outcome?" (Focus on quantifiable results and process)
• "How do you balance brand aesthetics with direct-response conversion goals in your designs?" (Highlight your understanding of both elements)
• "Walk me through your process for prioritizing A/B tests and designing variations for a new campaign." (Demonstrate your systematic approach)
• "What conversion psychology principles do you find most effective, and how have you applied them in your work?" (Provide specific examples)
• "How would you approach designing a landing page for a new product launch with limited initial data?" (Showcase your strategic thinking and ability to work with ambiguity)

Company & Culture Questions:

• "What do you know about Freebird and our approach to growth?" (Research the company, its products, and its marketing strategies)
• "How do you stay up-to-date with the latest trends in growth design and performance marketing?" (Show your commitment to continuous learning)
• "Describe your ideal work environment and how you thrive in a fast-paced, remote setting." (Highlight your self-discipline and collaboration skills)
• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate receptiveness and a growth mindset)

Portfolio Presentation Strategy:

• Tell a Story: For each project, structure your presentation like a case study: Problem -> Hypothesis/Strategy -> Design Solution -> Results -> Learnings.
• Focus on Impact: Clearly articulate the measurable business impact of your designs (CVR, ROAS, AOV improvements). Use numbers and data points.
• Explain Your Process: Walk through your design thinking, including research, wireframing, A/B testing variations, and the rationale behind your choices.
• Be Prepared for Q&A: Anticipate deep questions about your design decisions, how you approached specific challenges, and the data that supported your work.
• Keep it Concise: Focus on your most relevant and impactful work, ensuring each project clearly demonstrates your skills in direct-response landing page design.

📝 Enhancement Note: Candidates should prepare to not only showcase their visual design skills but also their strategic thinking, understanding of conversion psychology, and ability to drive measurable business results. The interview process is designed to assess a blend of creative talent and performance marketing acumen.

📌 Application Steps

To apply for this Senior Growth Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your best eCommerce/DTC landing page work, clearly highlighting performance metrics (CVR, ROAS, AOV) achieved through your designs. Include live links or detailed case studies with screenshots.
• Resume Optimization: Tailor your resume to emphasize direct-response marketing, conversion psychology, A/B testing, and experience with DTC/eCommerce growth. Use keywords from the job description and quantify your achievements wherever possible.
• Interview Preparation: Practice articulating your design process, rationale behind your design choices, and the impact of your work. Prepare to discuss specific examples from your portfolio and how you would approach Freebird's growth challenges.
• Company Research: Thoroughly research Freebird's brand, products, marketing efforts, and overall growth strategy. Understand their target audience and value proposition to better align your application and interview responses with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.