Senior Graphic Designer (Web3)

📍 Job Overview

Job Title: Senior Graphic Designer (Web3)

Company: Hyphen Connect Limited

Location: China

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-03-23T05:50:04

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the visual storytelling and brand identity development for a cutting-edge Layer 1 blockchain project focused on tokenization and institutional adoption of Real-World Assets (RWA).

• Spearhead the production of diverse creative assets, including high-converting digital ads, engaging social media content, and impactful event graphics, ensuring a consistent and compelling brand presence.

• Transform marketing objectives into high-impact static and motion graphics, enhancing user engagement across various platforms and app environments.

• Collaborate closely with the marketing department to brainstorm and execute innovative creative concepts that strengthen brand identity and drive campaign success, aligning with GTM strategies.

📝 Enhancement Note: This role is positioned within a rapidly evolving Web3 ecosystem, emphasizing the need for a designer who can translate complex blockchain concepts (RWA, tokenization, stablecoins) into visually intuitive and compelling marketing materials. The focus on institutional adoption suggests a need for sophisticated, professional, and compliant visual communication.

📈 Primary Responsibilities

• Spearhead the end-to-end production of diverse creative assets, including high-converting digital advertisements, engaging social media content, large-scale event graphics, and promotional print materials, all aligned with GTM objectives.

• Partner closely with the marketing department to brainstorm, conceptualize, and execute creative strategies that significantly strengthen brand identity and drive campaign success.

• Deliver compelling content in both static image and dynamic video/motion graphic formats, meticulously tailored for various digital platforms, app environments, and marketing channels.

• Oversee the complete print production process, including meticulous coordination with external vendors to ensure all technical specifications and quality standards are flawlessly met for effective offline marketing collateral.

• Efficiently navigate multiple concurrent design streams within a fast-paced startup environment, ensuring every deliverable is polished, on-brand, and delivered precisely on schedule to support agile marketing initiatives.

• Proactively stay ahead of emerging design trends and Web3-specific visual aesthetics to provide fresh, innovative perspectives that elevate the brand’s visual presence and market appeal.

📝 Enhancement Note: The responsibilities highlight a full-cycle design role, from ideation and execution to vendor management and trend analysis. The emphasis on "high-converting digital ads" and "campaign success" links this creative role directly to revenue generation and GTM performance, requiring a results-oriented approach.

🎓 Skills & Qualifications

Education: Bachelor's degree in Visual Communication, Graphic Design, or a closely related creative field.

Experience: Ideally 5+ years of professional design experience, with a strong preference for backgrounds in agile startup environments or dynamic creative agencies. Talented junior designers or recent graduates may be considered for a dedicated Graphic Designer track if they demonstrate exceptional creative potential and a strong understanding of brand storytelling.

Required Skills:

• Expert-level command of the Adobe Creative Suite, with a deep focus on proficiency in Photoshop, Illustrator, and InDesign for creating high-quality visual assets.

• Proven ability to translate marketing objectives and GTM strategies into compelling visual narratives across static and motion formats.

• Strong understanding of brand identity principles and the ability to maintain design consistency across a wide range of marketing collateral.

• Experience in managing the end-to-end print production process, including vendor coordination and quality assurance.

• Demonstrated ability to manage multiple design projects simultaneously in a fast-paced, deadline-driven environment, maintaining high standards of creative excellence.

Preferred Skills:

• Experience integrating cutting-edge AI tools (such as Adobe Firefly, Google Gemini, or OpenAI Sora) into the creative workflow to enhance efficiency and ideation.

• Strong foundational knowledge or practical experience in motion design and video editing to create dynamic digital storytelling assets.

• Familiarity with Web3 concepts, blockchain technology, tokenization, and Real-World Assets (RWA) to effectively communicate complex technical subjects visually.

• Experience designing for digital advertising platforms and social media channels, with an understanding of best practices for engagement and conversion.

📝 Enhancement Note: The "Added Value" section strongly suggests that proficiency in AI design tools and motion graphics is highly desirable, pointing towards the future direction of creative operations and marketing execution within the Web3 space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of creative projects, with a strong emphasis on digital advertising campaigns and social media content that demonstrate measurable impact.

• Specific examples of static design and motion graphics projects that highlight creative concepting, execution excellence, and brand storytelling capabilities.

• Documented case studies of print production projects, detailing the process from brief to final delivery, including vendor management and quality control.

• Demonstrations of how design solutions have directly supported marketing objectives, GTM strategies, or driven user engagement and conversion.

Process Documentation:

• Showcase examples of workflow management and project prioritization within a fast-paced design environment, illustrating efficiency and on-time delivery.

• Demonstrate an understanding of brand guidelines and how they are applied consistently across various creative outputs.

• Portfolios should ideally include examples of how design processes were optimized for speed and quality, potentially referencing the use of templates, style guides, or collaborative tools.

📝 Enhancement Note: For a Senior Graphic Designer role, especially in a fast-paced Web3 environment, the portfolio is critical. It needs to go beyond just aesthetics to demonstrate strategic thinking, process efficiency, and quantifiable results where possible, showcasing the candidate's ability to act as a creative operations lead.

💵 Compensation & Benefits

Salary Range: Given the location in China and the Senior level experience (5-10 years) in a specialized field like Web3 design, a competitive salary range is estimated to be between ¥350,000 - ¥600,000 CNY annually. This estimate is based on industry benchmarks for senior creative roles in technology sectors within major Chinese cities, considering the demand for specialized skill sets and the company's well-funded status.

Benefits:

• Comprehensive health insurance package, covering medical, dental, and vision.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and attendance at industry conferences related to design, Web3, and marketing.

• Potential for performance-based bonuses and equity options, reflecting the company's growth and success in the competitive Web3 market.

• Supportive work environment with a focus on collaboration and innovation, fostering creativity and professional growth.

• Access to cutting-edge design tools and technologies, including potential early access to new AI creative platforms.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week, with potential for occasional overtime during peak campaign periods or critical project deadlines. Flexibility may be offered based on team needs and project demands, aligning with agile operational methodologies.

📝 Enhancement Note: The salary range is an estimate for China, reflecting a senior role in a tech-forward industry. This estimation is based on general market data for senior graphic designers in China, with an upward adjustment for the specialized Web3 domain and the "well-funded" nature of the project.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Blockchain, Web3, Financial Technology)

Company Size: Hyphen Connect Limited is supporting a "well-funded" Layer 1 blockchain project. While the exact size of Hyphen Connect itself isn't specified, the project it supports is likely a growing entity within the blockchain space, implying a dynamic, fast-paced, and potentially lean operational structure. The company likely operates with a focus on innovation, rapid iteration, and deep technical expertise, characteristic of the Web3 sector.

Founded: The founding date of Hyphen Connect Limited is not provided, but the project it supports is described as "next-generation," suggesting a relatively recent establishment or a significant evolution in its development phase. This implies a culture that is forward-thinking and adaptable.

Team Structure:

• The operations team supporting this Web3 project is likely lean and highly specialized, comprising individuals with deep expertise in blockchain technology, marketing, and creative execution.

• Reporting structures are probably flat or matrixed, fostering direct collaboration between design, marketing, and technical teams to ensure seamless integration of visual assets with platform development and GTM strategies.

Methodology:

• A data-driven approach to marketing and design, where visual assets are created and optimized based on performance metrics, user feedback, and A/B testing results.

• Agile methodologies are likely employed for project management, allowing for rapid iteration, flexibility, and quick adaptation to market changes and new technological advancements within the Web3 space.

• Emphasis on continuous learning and experimentation, encouraging the exploration of new design tools, technologies (like AI), and creative approaches to maintain a competitive edge.

Company Website: hyphen-connect.com (based on domain_derived)

📝 Enhancement Note: The company context is inferred from the description of the project being supported. The Web3 nature implies a culture that values innovation, agility, and technical expertise, with a strong emphasis on collaboration and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-to-senior level position. It requires not only strong creative execution skills but also the ability to lead visual storytelling, mentor junior designers (if applicable), and contribute strategically to marketing and brand development efforts. The focus is on driving impact through design, aligning with broader GTM and revenue objectives.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Creative Director, depending on the organizational structure. Close collaboration with product marketing, content, and digital marketing teams is expected.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's ability to attract and retain users and institutional clients by shaping the brand's perception, communicating its value proposition effectively, and driving engagement through compelling visuals. High-quality design is crucial for establishing credibility and trust in the Web3 space, directly influencing lead generation and conversion rates for GTM campaigns.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in Web3 design, motion graphics, or AI-assisted creative workflows, becoming a recognized specialist in a high-demand niche.

• Leadership: Potential to grow into a Lead Designer or Creative Director role, managing a team of designers and shaping the overall creative vision for the company.

• Strategic Contribution: Increased involvement in marketing strategy, campaign planning, and brand development, moving beyond execution to strategic input.

• Skill Expansion: Opportunities to learn and master new design software, AI tools, and emerging visual communication techniques relevant to the evolving Web3 landscape.

📝 Enhancement Note: The "Senior" title and the emphasis on "spearheading production" and "partnering with marketing" suggest a role with significant autonomy and strategic input, offering clear growth trajectories within a dynamic Web3 company.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site" in China. This implies a traditional office setting where in-person collaboration and team interaction are prioritized. This could be a modern, tech-focused office space designed to foster creativity and collaboration.

Office Location(s): The primary location is China. Specific city details are not provided, but major tech hubs like Shanghai, Beijing, or Shenzhen are common for such companies. Access to public transportation and amenities would be typical considerations for office locations in these regions.

Workspace Context:

• The workspace is likely designed to be collaborative and inspiring, featuring modern office amenities and potentially dedicated creative zones or studios.

• Access to high-performance workstations equipped with the latest design software and hardware will be standard, supporting the demanding requirements of graphic and motion design.

• Opportunities for spontaneous brainstorming sessions, team critiques, and direct interaction with cross-functional teams (marketing, product) will be readily available, fostering a dynamic and efficient work environment.

Work Schedule: A typical full-time, 40-hour work week is expected, with standard business hours. However, the fast-paced nature of the Web3 industry and the "agile startup environments" mentioned may necessitate some flexibility, with potential for overtime during critical project phases. The on-site nature ensures a structured workday, but the company's culture might still allow for some personal flexibility in managing tasks and deadlines.

📝 Enhancement Note: The "On-site" requirement in China, combined with the Web3 context, suggests a work environment that values direct team synergy and rapid, in-person collaboration, typical of many tech startups in major Chinese cities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative style against the role requirements.

• Creative Assessment/Challenge: Candidates may be given a design challenge or asked to present specific pieces from their portfolio, demonstrating their problem-solving skills, creative process, and ability to meet project objectives within constraints. This could involve creating a sample ad or a short motion graphic concept.

• Technical/Skills Interview: A discussion focusing on proficiency with Adobe Creative Suite, motion graphics software, understanding of Web3 concepts, and experience with AI design tools.

• Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with the company's fast-paced, innovative culture.

• Final Interview: A discussion with senior leadership to confirm fit and discuss overall expectations and the strategic impact of the role.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects that showcase your versatility across static and motion design, digital ads, social media, and print. Prioritize projects with clear objectives and demonstrable results.

• Highlight Web3 Relevance: If you have Web3 or FinTech design experience, make these projects prominent. If not, explain how your existing experience in complex visual communication translates to the Web3 domain.

• Showcase Process: For key projects, briefly walk through your creative process, from understanding the brief to ideation, execution, and refinement. Explain your rationale behind design decisions.

• Emphasize Impact: Quantify results whenever possible (e.g., "increased engagement by X%," "contributed to Y leads"). If metrics aren't available, focus on the strategic intent and successful execution of the design.

• Include Motion/AI: Ensure any motion graphics or AI-assisted work is clearly presented and explained, highlighting the tools and techniques used and the value they added.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital platform (e.g., Behance, personal website) or a PDF.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief. Identify the core objectives, target audience, and key constraints (time, format).

• Think Strategically: Before diving into design, outline your approach. Consider the brand's positioning, the message to be conveyed, and how the design will achieve the desired outcome.

• Focus on Execution: Demonstrate your technical skills and attention to detail. Ensure the final output is polished and professional.

• Be Ready to Explain: Prepare to articulate your design choices, process, and how your solution addresses the challenge's requirements.

📝 Enhancement Note: The interview process and portfolio review for a Senior Graphic Designer in Web3 will heavily emphasize practical application, strategic thinking, and the ability to translate complex technical concepts into compelling visuals, with a strong bias towards candidates who can demonstrate efficiency and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (raster graphics, photo manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print production, document design).

• Motion Design Software: Strong understanding or experience with tools like Adobe After Effects for creating animations, motion graphics, and visual effects.

• Video Editing Software: Familiarity with editors such as Adobe Premiere Pro or similar for assembling and refining video content.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts performance metrics is key. Familiarity with Google Analytics or similar platforms to understand website traffic, user behavior, and conversion rates influenced by digital assets.

CRM & Automation:

• Understanding of how creative assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to support GTM campaigns.

Emerging Technologies:

• AI Design Tools: Experience or strong interest in leveraging AI tools like Adobe Firefly, Google Gemini, or OpenAI Sora for ideation, asset generation, and workflow enhancement. This is a significant plus.

• Web3 Platforms: Basic familiarity with blockchain explorers, NFT marketplaces, or decentralized application (dApp) interfaces to understand the visual context of the Web3 ecosystem.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is core. The "Added Value" section strongly points to After Effects/Premiere Pro for motion graphics and AI tools as key differentiators, reflecting the evolving landscape of creative operations in tech.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to staying on the cutting edge of design trends, Web3 technology, and creative tools to push boundaries and drive the brand's visual narrative.

• Excellence & Precision: A dedication to producing high-quality, polished, and technically sound creative assets that reflect the professionalism and institutional-grade nature of the blockchain project.

• Collaboration & Communication: A strong emphasis on teamwork, open communication, and constructive feedback exchange between design, marketing, and technical teams to ensure alignment and optimal outcomes.

• Agility & Adaptability: The ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities, market trends, and project requirements with a proactive and solution-oriented mindset.

• Data-Driven Creativity: Utilizing insights from performance metrics and user feedback to inform design decisions and optimize creative assets for maximum impact and effectiveness.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with marketing, product, and engineering teams to ensure design efforts are tightly aligned with business objectives and technical realities.

• Feedback-Rich Environment: An open culture where constructive criticism is welcomed and utilized to refine creative work, fostering continuous improvement among team members.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights across the team and broader organization, particularly concerning design trends, Web3 developments, and new creative technologies.

📝 Enhancement Note: The values emphasize a blend of creative drive, technical rigor, and collaborative spirit, essential for success in the fast-paced and innovative Web3 sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively communicating abstract and technical Web3 concepts (like RWA tokenization, Layer 1 blockchain architecture) into visually understandable and engaging designs for both technical and non-technical audiences.

• Rapid Pace of Innovation: Keeping pace with the extremely fast-evolving Web3 landscape, design trends, and emerging technologies (especially AI tools) while maintaining a consistent and strong brand identity.

• Balancing Creativity with Constraints: Delivering innovative and high-impact creative assets under tight deadlines and within specific brand guidelines and technical specifications, common in agile environments.

• Cross-Cultural Communication: Working effectively within a potentially diverse, international team (given the China location), ensuring clear communication and understanding of visual cues and cultural nuances.

Learning & Development Opportunities:

• Web3 Design Specialization: Opportunities to become a leader in designing for the Web3 and blockchain space, a niche with high demand and significant growth potential.

• AI Creative Workflow Mastery: Deepen expertise in leveraging AI tools for design ideation, asset creation, and workflow automation, becoming proficient in the latest creative technologies.

• Motion Graphics & Video Storytelling: Enhance skills in animation and video production to create more dynamic and engaging digital content.

• Strategic Marketing Input: Gain greater exposure to marketing strategy and campaign planning, contributing more significantly to the Go-To-Market approach through design insights.

• Industry Engagement: Potential to attend Web3 and design conferences, network with industry leaders, and contribute to the broader creative community within the blockchain ecosystem.

📝 Enhancement Note: The challenges are inherent to the Web3 domain and a senior creative role in a startup. The growth opportunities are geared towards specialization, technological advancement, and strategic career progression within a cutting-edge industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign to explain the concept of Real-World Asset (RWA) tokenization to institutional investors who may be new to Web3?" (Preparation: Focus on clarity, trust, and ROI-driven visuals. Consider analogies and simplified infographics.)

• "Describe your process for managing multiple design projects with competing deadlines in a fast-paced startup environment. How do you prioritize and ensure quality?" (Preparation: Detail your workflow, use of project management tools, communication strategies, and how you handle feedback.)

Company & Culture Questions:

• "What excites you most about the Web3 space and specifically our mission to bridge traditional finance with blockchain technology?" (Preparation: Research the company's specific project, its mission, and articulate your genuine interest and understanding of its impact.)

• "How do you ensure your design work aligns with a company's brand identity and marketing objectives, especially in a rapidly changing industry like Web3?" (Preparation: Discuss your approach to understanding brand guidelines, collaborating with marketing, and adapting visuals to meet strategic goals.)

Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a story: the challenge, your solution, your process, and the results. Focus on how your design solved a problem or achieved an objective.

• Highlight Key Skills: Ensure your presentation explicitly showcases your expertise in Adobe Creative Suite, motion graphics, and any relevant AI tools.

• Web3 Contextualization: If presenting non-Web3 projects, explain how your skills and strategic thinking are transferable to the Web3 domain. Emphasize your ability to grasp complex concepts and communicate them visually.

• Conciseness and Clarity: Be prepared to present your portfolio efficiently, focusing on the most impactful aspects of each project. Avoid getting bogged down in minor details.

• Interactive Elements: If possible, use interactive elements or short video clips to showcase motion graphics and dynamic design work.

📝 Enhancement Note: Emphasis for this role will be on strategic application of design skills within the Web3 context, demonstrating adaptability, efficiency, and the ability to translate complex ideas into compelling visuals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in digital ads, social media content, motion graphics, and brand identity. Prioritize any Web3 or FinTech-related work, or clearly articulate how your existing experience translates to this domain.

• Resume Optimization: Ensure your resume clearly states your years of experience (5+ years preferred), proficiency with Adobe Creative Suite, and any experience with AI design tools or motion graphics. Use keywords from the job description such as "Web3," "RWA," "brand identity," and "motion graphics."

• Prepare for Design Challenge: Anticipate a design challenge that may require you to create assets for a Web3 project. Practice conceptualizing and executing designs quickly and effectively under simulated deadline conditions.

• Research Company & Project: Thoroughly research Hyphen Connect Limited and the Layer 1 blockchain project it supports. Understand their mission, target audience, and current visual branding to demonstrate genuine interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---