Senior Graphic Designer - TERM - Remote in Canada

📍 Job Overview

Job Title: Senior Graphic Designer - TERM

Company: GoodLife Fitness

Location: Remote in Canada (Primary location: London, Ontario, Canada)

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: February 18, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This Senior Graphic Designer role is pivotal in executing high-quality creative design for both internal and external marketing initiatives, ensuring strict adherence to brand standards across all platforms and deliverables.

• The position requires a strong understanding of traditional and digital design mediums, with a focus on translating marketing campaigns, awareness initiatives, and internal communications into visually consistent and impactful creative assets.

• A key aspect of this role involves acting as a mentor and technical support provider for junior and mid-level designers within the Creative Services Team, fostering skill development and best practices.

• The Senior Graphic Designer will collaborate closely with the Creative Services Manager on overarching creative strategy, high-level process improvement initiatives, and advocating for designer needs within the broader Marketing Department.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities extend into operational aspects of creative production, including process improvement and mentorship, aligning it with a "Creative Operations" or "Design Operations" function within a larger marketing framework. The "TERM" designation suggests a contract or fixed-term position, which is important for candidates to note.

📈 Primary Responsibilities

• Execute high-quality creative design across traditional and digital mediums, ensuring brand standards are consistently met for marketing campaigns, awareness initiatives, and internal communications.

• Interpret and implement feedback from the Creative Services Manager and stakeholders to ensure final creative products are accurate and aligned with all brand portfolios.

• Manage design projects from concept to completion, interpreting formal and informal marketing briefs and requests to ensure all project requirements are met.

• Proactively identify and communicate any gaps in project requirements that may hinder progress, offering suggestions or solutions to optimize the creative brief.

• Prepare and deliver final print and digital design files to external vendors and internal teams for execution and distribution, ensuring all technical specifications are met.

• Provide mentorship and technical support to Junior Graphic Designers, Graphic Designers, and contracted freelance Designers, fostering skill development and adherence to brand guidelines.

• Collaborate with the Creative Services Manager on the development of overarching creative strategy and high-level process improvement initiatives, acting as a key advocate for the design team.

📝 Enhancement Note: The responsibilities blend core design execution with elements of project management, stakeholder communication, and team leadership, typical of a senior role aiming to improve operational efficiency within the creative department.

🎓 Skills & Qualifications

Education: University or college diploma in Graphic Design, Interactive Media, or a related field.

Experience: Minimum of 4+ years of experience in a B2C creative work environment.

Required Skills:

• Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat).

• Proficiency in Microsoft Office Suite.

• Strong knowledge and understanding of print and digital design production processes.

• Excellent written and oral communication skills for effective stakeholder and vendor interaction.

• Thorough understanding of design principles and brand development strategies.

• Demonstrated ability to interpret and execute marketing briefs from concept to completion.

Preferred Skills:

• Experience with project management software or tools.

• Familiarity with workflow management systems within a marketing department.

• Knowledge of accessibility standards in digital design.

• Experience in managing external vendor relationships for print and digital production.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and print/digital production knowledge is standard for graphic design roles. The requirement for B2C experience and strong communication skills, coupled with mentorship responsibilities, elevate this to a senior operational design position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of high-quality work in both traditional and digital mediums, demonstrating proficiency in executing marketing campaigns.

• Examples that illustrate the ability to interpret and effectively respond to diverse marketing briefs and stakeholder feedback.

• Case studies or examples that highlight successful collaboration with internal teams and external vendors, detailing the process from brief to final delivery.

Process Documentation:

• Candidates are expected to be able to articulate their design process, including how they manage feedback loops and revisions, ensuring accuracy and brand consistency.

• The ability to explain how they prepare and hand off final files for print and digital production, detailing any quality control measures.

• Evidence of involvement in or understanding of process improvement initiatives within a creative team setting.

📝 Enhancement Note: While a traditional portfolio is expected, this role also implicitly requires candidates to demonstrate an understanding of the operational aspects of design production, including process management, file preparation, and collaboration workflow.

💵 Compensation & Benefits

Salary Range:

• Base Salary: Expected starting at $56,000 CAD per year.

• Potential Total Compensation: Annual range of $56,000 - $72,000 CAD, inclusive of base salary and potential variable compensation (bonuses).

• Determining Factors: Compensation within the range will be determined by performance, tenure in the position, and variable compensation earned.

Benefits:

• Ongoing training and development opportunities to support career growth.

• Opportunities for career advancement within the organization.

• Competitive Total Rewards Package, likely including health and wellness benefits.

Working Hours:

• Standard full-time hours, likely 40 hours per week, with potential for flexibility given the remote nature of the role.

📝 Enhancement Note: The provided salary range ($56,000 - $72,000 CAD) is for a Senior Graphic Designer role in Canada. For a remote position within Canada, this range is competitive for mid-to-senior level designers, especially considering the "TERM" nature which might influence benefits packages. Researching average salaries for Senior Graphic Designers in Ontario (specifically London) and considering remote work adjustments would further refine this. The "TERM" status might mean benefits are prorated or different from permanent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Fitness, Wellness Services. GoodLife Fitness is a prominent player in the Canadian fitness industry, known for its extensive network of clubs and commitment to promoting healthy lifestyles.

Company Size: Large (GoodLife Fitness is one of Canada's largest fitness chains, employing thousands of individuals across its brands).

Founded: 1977. This long history suggests a stable organization with established processes and a deep understanding of its market.

Team Structure:

• The Senior Graphic Designer will be part of the Brand & Creative Teams within the Marketing Department.

• This role reports to the Creative Services Manager, indicating a clear reporting hierarchy.

Methodology:

• The team likely employs a blend of agile and structured project management methodologies for creative initiatives, with a strong emphasis on brand consistency and campaign execution.

• Data-driven insights from marketing campaigns are likely used to inform creative direction and performance.

• Process improvement is a stated goal, suggesting an environment open to optimizing workflows and adopting new tools or techniques.

Company Website: https://www.goodlifefitness.com/

📝 Enhancement Note: GoodLife Fitness's established presence in the B2C market implies a need for consistent, high-impact marketing creative. The "TERM" status suggests this role might be to cover a specific project, maternity leave, or a period of high demand, requiring a candidate who can integrate quickly and contribute effectively without long-term commitment.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level role, indicating significant autonomy, expertise, and responsibility. It sits above junior and mid-level designers and has a mentorship component.

Reporting Structure: Reports directly to the Creative Services Manager, with potential for interaction with other marketing managers and stakeholders. This provides visibility and direct feedback channels.

Operations Impact: The Senior Graphic Designer directly contributes to the visual communication of marketing campaigns, brand awareness, and internal communications. Their work influences brand perception, customer engagement, and the effectiveness of marketing initiatives, thus impacting revenue indirectly through enhanced brand appeal and campaign success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital marketing design, motion graphics, brand system development) or in process management.

• Leadership Development: Mentorship responsibilities provide a pathway to team lead or management roles within the Creative Services department.

• Project Management: Involvement in strategy and process improvement can lead to roles focused on operational efficiency within creative departments.

• Permanent Position Potential: While this is a TERM role, exceptional performance could lead to opportunities for permanent positions within GoodLife Fitness.

📝 Enhancement Note: For a "TERM" position, growth is often measured by the skills acquired and the complexity of projects managed, rather than a direct promotion path. However, the mentorship aspect and involvement in strategy offer valuable experience that can be leveraged for future career advancement.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy, allowing the designer to work from any location within Canada.

Office Location(s): While the role is remote, the company headquarters in London, Ontario, and the company's presence across Canada are relevant for understanding the organizational context.

Workspace Context:

• The remote setup requires strong self-discipline and time management skills.

• Collaboration will primarily occur through digital channels (video conferencing, email, project management tools).

• Access to necessary design software and hardware is the responsibility of the remote employee, though the company provides access to its core systems and brand assets.

Work Schedule:

• Likely a standard 40-hour work week. Flexibility in daily scheduling may be possible, provided core collaboration hours are met and deadlines are consistently achieved.

📝 Enhancement Note: The fully remote nature requires strong communication and self-management. The "TERM" status means the support structure for remote employees might differ from permanent staff, so understanding expectations regarding equipment and IT support is crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, experience, and alignment with brand standards.

• First Interview: Likely with the Creative Services Manager to discuss experience, design philosophy, problem-solving approach, and fit with the team's operational needs. Expect questions about managing feedback and project flow.

• Design Challenge/Portfolio Review: A practical exercise or in-depth review of the candidate's portfolio to evaluate creative output, technical proficiency, and ability to interpret briefs. This might include a presentation component.

• Final Interview: Potentially with a higher-level marketing leader to discuss strategic alignment, mentorship approach, and overall fit within the broader GoodLife Fitness brand.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase experience in B2C marketing, campaign execution, and digital/traditional design. Include examples that demonstrate adherence to brand guidelines.

• Highlight Process: For each project, briefly describe the brief, your role, the challenges, your design process, and the outcome. Emphasize how you handled feedback and revisions.

• Showcase Collaboration: If possible, include examples or descriptions of projects where you collaborated with marketing teams or external vendors.

• Quantify Impact: If you have metrics on campaign success or engagement driven by your designs, include them. For this role, demonstrating how your design work supported business objectives is key.

• Prepare for "TERM" Context: Be ready to discuss your ability to quickly integrate into a team and deliver results within a defined timeframe.

Challenge Preparation:

• Anticipate a design challenge that requires quick turnaround and adherence to brand guidelines. Practice creating designs based on a hypothetical marketing brief.

• Be prepared to articulate your design decisions and justify them based on brand strategy, target audience, and campaign objectives.

• Prepare to discuss your mentorship approach and examples of how you've guided junior designers.

📝 Enhancement Note: The emphasis on "TERM" and "Remote in Canada" suggests the interview process will likely be conducted virtually. The portfolio review will be critical, with a focus on both creative quality and operational efficiency in design production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: Essential for layout and print production.
  • Illustrator: Crucial for vector graphics, logos, and illustrations.
  • Photoshop: Key for image editing, manipulation, and digital assets.
  • Acrobat: For PDF creation, editing, and review processes.

• Microsoft Office Suite:

  • Word: For any necessary copy integration or documentation.

  • PowerPoint: For presentations and internal communication.

  • Excel: Potentially for tracking project details or simple data organization. Analytics & Reporting: While not a primary responsibility, understanding how design impacts campaign performance metrics (e.g., click-through rates, engagement) is beneficial.

CRM & Automation: Familiarity with how creative assets are used within CRM or marketing automation platforms (e.g., email marketing, social media scheduling) could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Microsoft Office indicates a standard design technology stack. Proficiency here is non-negotiable. For a Senior role, understanding file management, version control, and handoff protocols for different digital and print platforms is also implied.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: Upholding and advancing the GoodLife Fitness brand through consistent, high-quality visual communication.

• Excellence in Execution: Delivering creative work that is not only aesthetically pleasing but also strategically effective and technically sound.

• Collaboration & Support: Working effectively within the marketing team and providing mentorship to foster a supportive design environment.

• Efficiency & Process: Valuing streamlined workflows and continuous improvement to optimize the creative production process.

• Innovation (within Brand): Applying creativity to solve marketing challenges while staying within established brand guidelines.

Collaboration Style:

• Proactive Communication: Engaging openly and frequently with the Creative Services Manager and other stakeholders.

• Team-Oriented: Willingness to assist colleagues and contribute to shared team goals.

• Feedback Integration: Openness to constructive criticism and a systematic approach to incorporating feedback into designs.

• Remote Teamwork: Utilizing digital tools effectively to maintain strong working relationships and project momentum despite physical distance.

📝 Enhancement Note: The company culture is likely fast-paced and results-oriented, typical of a large B2C organization. The emphasis on mentorship and process improvement suggests a desire to build a strong, efficient, and collaborative creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Maintaining strong creative output and team cohesion in a fully remote "TERM" role requires exceptional communication and self-management.

• Balancing Brand Consistency and Innovation: Ensuring all creative adheres to strict brand standards while still producing fresh and engaging designs can be challenging.

• Managing Multiple Projects & Stakeholders: Juggling various design requests from different internal teams and external vendors under tight deadlines.

• Mentorship in a Remote Setting: Effectively guiding and supporting junior designers remotely requires specialized communication and leadership skills.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to work on diverse campaigns and potentially learn new design software features or trends.

• Process Optimization: Contributing to strategy and process improvements can enhance project management and operational skillsets.

• Mentorship Experience: Developing leadership and coaching skills through guiding junior designers.

• Industry Exposure: Working with a well-established brand provides valuable experience in the fitness and wellness sector.

📝 Enhancement Note: The "TERM" nature of the role presents a unique challenge, requiring candidates to demonstrate immediate impact and adaptability. The growth opportunities are significant in terms of skill acquisition and leadership experience, valuable for future career steps.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief from concept to final design, especially when working remotely." (Focus on communication, feedback loops, and file management.)

• "How do you ensure brand consistency across multiple design projects and mediums for a large B2C company like GoodLife Fitness?" (Highlight your understanding of brand guidelines and implementation.)

• "Walk us through a challenging project where you had to incorporate significant stakeholder feedback. How did you manage the revisions and ensure a successful outcome?" (Demonstrate problem-solving and client management skills.)

Company & Culture Questions:

• "What do you know about GoodLife Fitness, and why are you interested in this specific Senior Graphic Designer role, particularly given it's a TERM position?" (Research the company's mission, values, and recent campaigns.)

• "How do you stay updated on design trends while ensuring your work remains aligned with established brand standards?" (Demonstrate a balance of creativity and discipline.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly show your best work relevant to B2C marketing and campaigns.

• Tell the Story: For each selected project, briefly explain the objective, your role, the creative process, challenges overcome, and the final result. Use visuals to support your narrative.

• Emphasize Process & Collaboration: Be ready to discuss how you managed feedback, collaborated with teams, and prepared files for production.

• Highlight Mentorship: If possible, include a project where you guided or trained another designer.

• Address the "TERM" Aspect: Be prepared to discuss your ability to hit the ground running and deliver within a fixed timeframe.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strong communication skills essential for remote work, and the ability to contribute to process improvements.

📌 Application Steps

To apply for this Senior Graphic Designer - TERM position:

• Submit your application through the provided Workday portal link.

• Resume Optimization: Tailor your resume to highlight 4+ years of B2C creative experience, expertise in Adobe Creative Suite, and any experience in mentorship or process improvement. Use keywords from the job description.

• Portfolio Curation: Select 3-5 of your strongest B2C marketing and campaign design projects that demonstrate brand adherence, creative problem-solving, and successful execution. Prepare to discuss your process for each.

• Interview Preparation: Practice articulating your design process, remote collaboration strategies, and mentorship approach. Research GoodLife Fitness's current brand messaging and marketing initiatives.

• Company Research: Understand GoodLife Fitness's mission, values, and target audience. Be prepared to explain how your design skills can support their business objectives for this critical "TERM" period.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.