Senior Graphic Designer (m/f/d)

📍 Job Overview

Job Title: Senior Graphic Designer (m/f/d)

Company: Ninox Software GmbH

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-02-09T12:22:49.686

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping Ninox’s visual identity and brand presence across all marketing channels, demanding a strategic approach to visual communication.

• You will own key aspects of the brand and visual system, setting standards and evolving the company's visual language to support rapid scaling.

• This position emphasizes a senior individual contributor role within a flat, collaborative team structure, requiring strong design judgment and the ability to mentor and elevate design quality.

• Collaboration with Product teams is essential to translate complex product features and goals into clear, impactful visual narratives.

📝 Enhancement Note: While the core role is Graphic Design, its integration within a scaling B2B SaaS company, focus on marketing campaigns, and collaboration with product teams positions it within the broader MarOps/Creative Ops ecosystem. The emphasis on setting standards and evolving visual systems aligns with operationalizing brand guidelines.

📈 Primary Responsibilities

• Design a wide range of visual assets for marketing channels, including digital advertisements, social media content, email campaigns, sales collateral, PR materials, and event graphics.

• Develop and execute high-quality design concepts for marketing campaigns, product launches, and strategic experiments, managing the process from initial ideation through to final polished output.

• Translate complex product messaging and technical information into clear, engaging, and visually compelling storytelling that resonates with target audiences.

• Create visual assets and design concepts that complement website content and ongoing marketing campaigns, working in close partnership with the Web Designer.

• Develop brand-led visuals and campaign concepts that are adaptable and can be effectively translated into various web experiences.

• Design and iterate on assets specifically for performance marketing channels, prioritizing clarity, immediate impact, and continuous optimization based on data.

• Explore and implement AI-supported design workflows for visual asset creation, ideation, and creative concept development to enhance efficiency and innovation.

• Proactively contribute fresh ideas for new visual formats, creative directions, and aesthetic approaches to maintain and advance Ninox's visual leadership.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, common in senior MarOps or Creative Ops roles that operationalize brand strategy. The mention of "scalable standards" and "translating messaging into clear, confident visual communication" points to an operational aspect of design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: Several years of progressive experience as a Graphic Designer, with a strong preference for B2B SaaS, technology, or software industry environments.

Required Skills:

• A robust portfolio demonstrating a strong track record in brand development, marketing asset creation, and digital-first design principles.

• Exceptional visual judgment with a profound understanding of branding, visual hierarchy, typography, color theory, and composition.

• Proven ability to rapidly progress from conceptualization to completion, maintaining efficiency without sacrificing quality.

• Deep understanding of how B2B SaaS products are positioned and communicated visually to target markets.

• Experience designing for performance-driven marketing channels, including digital ads and campaign creative, with an eye for conversion optimization.

• Demonstrated confidence and effectiveness in working within cross-functional teams, providing and receiving constructive design feedback.

• Proficiency in industry-standard design tools, including but not limited to Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Preferred Skills:

• Experience with motion design, including creating animated assets for advertisements, product teasers, and social media formats.

• Familiarity with web design principles and how graphic assets integrate with web user interfaces and experiences.

• Basic understanding of UX/UI principles to ensure visual consistency and usability across digital touchpoints.

📝 Enhancement Note: The requirement for a strong portfolio showcasing "brand work, marketing assets, and digital-first design" and experience with "performance-driven channels" are critical for assessing operational impact and alignment with marketing objectives. Proficiency in Figma and Adobe Creative Suite are standard MarOps/Creative Ops tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight your ability to develop and execute visual strategies for marketing campaigns or brand initiatives.

• Include case studies that detail your design process, from initial brief and concept development through to final assets and their intended application.

• Demonstrate a clear understanding of brand guidelines and how you applied them consistently across different marketing materials.

• Present examples of digital-first design, with a focus on assets created for online channels like social media, digital ads, and websites.

Process Documentation:

• Provide examples of how you have contributed to or maintained design systems, style guides, or brand asset libraries.

• Illustrate your workflow for creating assets for performance marketing, including how you iterate and adapt designs based on campaign data or A/B testing results.

• Describe your process for collaborating with marketing managers, product marketers, or other stakeholders to gather requirements and incorporate feedback effectively.

• Detail your approach to managing multiple design projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: For a senior role, a portfolio demonstrating process and operational thinking is key. This includes showing how design is systematized, iterated upon, and contributes to measurable marketing outcomes, aligning with operational efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Berlin, Germany, with 5-10 years of experience in a B2B SaaS/Tech environment, the estimated salary range is €60,000 - €80,000 annually. This range accounts for the senior individual contributor level, specialized skills required, and the cost of living in Berlin.

Benefits:

• Generous Time Off: 30 days of vacation per year, plus additional paid time off on Christmas Eve and New Year's Eve.

• Flexible Work Policy: Options for mobile work, allowing for a hybrid work arrangement that balances remote and in-office collaboration.

• Wellness Program: Access to Wellhub, offering a wide range of fitness and swimming options across Germany.

• Retirement Planning: Employer contribution towards your occupational pension plan.

• Commuting Support: Substantial coverage for your Deutschlandticket, facilitating public transportation use.

• Work Setup Flexibility: Choice between Apple or Windows operating systems for your workstation.

• International Flexibility: Limited remote work opportunities from abroad.

Working Hours: The role is based on a standard 40-hour work week, with flexibility offered through the company's mobile office policy.

📝 Enhancement Note: Salary estimates are based on publicly available data for senior graphic design roles in Berlin, Germany, considering the specific industry (B2B SaaS/Tech) and experience level. Benefits are directly extracted and formatted for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, B2B SaaS (Business-to-Business Software as a Service). Ninox provides a no-code platform for business applications.

Company Size: Ninox Software GmbH is a growing company, likely falling into the 50-250 employee range based on typical scaling SaaS firms, indicating a dynamic and evolving work environment.

Founded: Ninox was founded in 2013, suggesting a company with established product-market fit and a history of growth, now focusing on scaling its operations and market presence.

Team Structure:

• The marketing team is described as "flat" and "collaborative," suggesting a non-hierarchical structure where individual contributions are valued.

• As a Senior Graphic Designer, you will be an individual contributor, working alongside peers and collaborating with cross-functional teams, particularly Product and Marketing.

Methodology:

• The company emphasizes a "flat, collaborative team" and encourages "senior design judgment" and "raising the bar through feedback, shared standards, and hands-on work," indicating a process-oriented approach to quality improvement.

• A strong focus on "translating messaging and complex product topics into clear, engaging visual storytelling" highlights a data-informed and user-centric design methodology.

• The exploration of "AI-supported design workflows" signals an embrace of modern, efficient, and innovative operational practices.

Company Website: http://ninox.com

📝 Enhancement Note: The description of Ninox as a growing B2B SaaS company founded in 2013 points to a stage where operationalizing brand and marketing efforts becomes crucial. The "flat, collaborative" structure implies a need for self-starters who can drive initiatives and contribute to process improvements.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It signifies a high level of expertise and autonomy within the design function. While not a management role, it carries significant influence in shaping visual strategy and standards, acting as a key design authority within the marketing team. This level is crucial for operationalizing brand consistency and driving design quality as the company scales.

Reporting Structure: You will report to a marketing leadership role (e.g., Head of Marketing, Marketing Director) and work closely with Product teams. This structure facilitates direct input into marketing strategy and product communication, with opportunities to influence broader GTM initiatives through visual design.

Operations Impact: The Senior Graphic Designer's impact is directly tied to the effectiveness of Ninox's marketing and communication efforts. By creating clear, engaging, and consistent visual assets, this role will:

• Enhance brand recognition and perception in the B2B SaaS market.

• Improve the clarity and impact of marketing campaigns, potentially leading to higher conversion rates and lead generation.

• Support product launches and feature communications with compelling visuals, aiding user adoption and understanding.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, advanced AI design tools, or performance marketing creative optimization.

• Brand System Leadership: Take on increased responsibility for developing and maintaining Ninox's comprehensive visual identity and design system.

• Cross-Functional Influence: Expand influence by working on broader GTM strategy projects, providing design leadership beyond core marketing assets.

• Mentorship: As a senior member, informally mentor junior designers or marketing team members on design best practices.

📝 Enhancement Note: The emphasis on "senior design judgment," "raising the bar," and "turning direction into consistency, clarity, and scalable standards" indicates that this role is about operationalizing design excellence and contributing to the maturity of the company's marketing operations.

🌐 Work Environment

Office Type: The job description mentions a "beautiful office right next to Museum Island in Berlin Mitte." This suggests a modern, well-located, and likely inspiring workspace conducive to creative collaboration.

Office Location(s): Berlin, Germany. The specific location is desirable and central.

Workspace Context:

• Collaborative Environment: The team is described as "flat" and "collaborative," implying an open atmosphere where ideas are shared freely, and team members work together on projects.

• Tools & Technology: Ninox provides the flexibility to choose your preferred setup (Apple or Windows) and likely equips designers with necessary software licenses (Adobe Creative Suite, Figma).

• Team Interaction: While hybrid work is supported, the office provides a hub for team meetings, brainstorming sessions, and in-person collaboration, fostering stronger team cohesion.

Work Schedule: A standard 40-hour work week is implied, with "flexible work (mobile office policy)" offering adaptability. This allows operations professionals to manage their time effectively, balancing focused work with collaborative needs and personal well-being.

📝 Enhancement Note: The hybrid nature of the role and the emphasis on collaboration within a flat structure are key aspects of the work environment. This setup is common in modern tech companies aiming to balance flexibility with team synergy, which is crucial for efficient operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements and Ninox's brand aesthetic.

• Portfolio Deep Dive: An interview with a member of the marketing or design team to discuss your portfolio in detail. Expect questions about your design process, decision-making, and how you’ve handled specific projects.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design task or a case study related to Ninox’s business to evaluate your practical skills, problem-solving abilities, and approach to design challenges relevant to the company’s needs.

• Cross-Functional Discussion: An interview with stakeholders from Product or other teams to assess your ability to collaborate and communicate effectively across departments.

• Team Fit: A final conversation to gauge cultural fit and ensure alignment with Ninox's collaborative and flat team structure.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience in B2B SaaS, marketing campaigns, digital-first design, and brand work. Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you implemented, and the outcomes (quantify if possible).

• Highlight Process: Demonstrate your understanding of design systems, iteration, and how you translate complex information into visuals. Show examples of how you’ve worked with performance marketing or adapted designs for different channels.

• Showcase Tool Proficiency: Ensure your portfolio reflects your stated proficiency in Figma and Adobe Creative Suite.

• Address AI Integration: If you have examples of using AI tools, be prepared to discuss your approach and the results.

Challenge Preparation:

• Understand Ninox: Research Ninox's product, target audience, current marketing, and visual identity.

• Anticipate Briefs: Be prepared for a design challenge that might involve creating a visual concept for a new feature announcement, a social media campaign, or adapting existing assets for a specific channel.

• Focus on Clarity & Impact: Demonstrate how you can quickly create clear, impactful visuals that align with B2B SaaS communication needs.

• Process Over Polish: For any timed exercise, focus on demonstrating a clear thought process and efficient execution rather than over-perfecting a single element.

📝 Enhancement Note: The emphasis on a "flat, collaborative team" and "senior design judgment" suggests that the interview process will likely assess not just technical skills but also the ability to contribute to operational efficiency through design and to mentor others implicitly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency required for UI/UX elements and marketing asset creation.

• Adobe Creative Suite: Including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout for sales collateral, reports).

• AI Design Tools: Experience or willingness to explore and utilize AI tools for image generation, ideation, and concept development is a key differentiator.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are listed as required for the designer, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is advantageous for context.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside a curiosity for AI tools, defines the core technical toolkit. Understanding the downstream use of these assets in marketing automation and CRM provides valuable operational context for a designer aiming to maximize impact.

👥 Team Culture & Values

Operations Values:

• Impact-Driven Design: A focus on creating visuals that don't just look good but also drive tangible results for marketing campaigns and product adoption.

• Collaboration & Feedback: A culture that values open communication, constructive feedback, and working together across disciplines to achieve common goals.

• Continuous Improvement: An embrace of learning, exploring new tools and techniques (like AI), and constantly seeking ways to elevate design quality and operational efficiency.

• Ownership & Initiative: Encouragement for individuals to take ownership of their work, drive projects forward, and contribute proactively to the team's and company's success.

• Clarity & Simplicity: A commitment to translating complex ideas into understandable and engaging visual narratives.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with Marketing, Product, and potentially Sales teams, requiring strong communication skills and the ability to understand diverse perspectives.

• Peer-to-Peer Interaction: Within the "flat" marketing team, collaboration will be fluid and direct, with a focus on shared problem-solving and mutual support.

• Feedback Culture: An open environment where providing and receiving constructive feedback is a standard practice for design iteration and quality assurance.

📝 Enhancement Note: The values and collaboration style emphasize a results-oriented, team-focused approach, which is fundamental to effective operations within a modern SaaS company. The "flat" structure implies a need for strong interpersonal skills and a proactive contribution to team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high-quality, impactful designs quickly for fast-paced marketing campaigns and product updates.

• Translating Complexities: Effectively visualizing abstract or technical SaaS product features and benefits for a diverse audience.

• Maintaining Brand Consistency: Ensuring visual coherence across a growing range of marketing materials and channels as the company scales.

• Adopting New Technologies: Integrating AI tools and other emerging design technologies into existing workflows while maintaining quality and efficiency.

• Navigating a Flat Structure: Thriving in an environment that requires proactive contribution and strong self-direction without rigid hierarchical management.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone expertise in areas like motion graphics, illustration, or advanced digital asset creation.

• Brand Strategy Involvement: Gaining deeper insights into marketing and brand strategy by working closely with senior marketing leaders.

• AI Design Exploration: Becoming a go-to expert in leveraging AI for creative workflows within the company.

• Cross-Disciplinary Learning: Understanding product development, marketing analytics, and GTM strategies to inform design decisions.

• Mentorship: Both receiving mentorship from experienced professionals and potentially mentoring junior team members as the team grows.

📝 Enhancement Note: The challenges highlight areas where a senior designer can demonstrate operational problem-solving skills, and the growth opportunities point to pathways for professional development within a dynamic SaaS environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical product feature into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on clarity, storytelling, and impact).

• "How do you ensure brand consistency across multiple marketing channels and campaigns, especially in a fast-growing company?" (Highlight process, asset management, and collaboration).

• "Walk us through a campaign you designed from concept to execution. What were the key design decisions, and how did you measure success?" (Demonstrate end-to-end ownership and results-orientation).

Company & Culture Questions:

• "What interests you about Ninox's product and the B2B SaaS industry?" (Research Ninox's platform and market position).

• "How do you see your role contributing to a 'flat, collaborative' team structure?" (Emphasize proactive contribution, teamwork, and feedback).

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your experience and design philosophy. For each project, clearly state the problem, your role, your solution, and the results.

• Showcase Process: Be ready to discuss your workflow, your design tools (Figma, Adobe Suite), and how you iterate based on feedback or data.

• Highlight Operational Thinking: Emphasize how your designs contribute to marketing goals, brand consistency, and efficiency. If applicable, discuss how you manage assets or contribute to design systems.

• Engage and Discuss: View the portfolio review as a conversation. Be prepared to answer questions and elaborate on your choices, demonstrating your ability to think critically and communicate effectively.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate not only their design skills but also their understanding of operational impact, strategic thinking, and cultural fit within a dynamic SaaS company.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to B2B SaaS marketing, digital-first design, and brand development. Ensure case studies clearly articulate your process and impact.

• Resume Optimization: Update your resume to emphasize your experience with performance marketing assets, cross-functional collaboration, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio, and preparing answers to common interview questions related to strategy, collaboration, and AI tools.

• Company Research: Thoroughly research Ninox Software GmbH, understanding their product, target audience, and current visual branding to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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