Senior Graphic Designer (Game Marketing)

📍 Job Overview

Job Title: Senior Graphic Designer (Game Marketing) Company: Gameloft Location: Ho Chi Minh City, Vietnam Job Type: Full-time Category: Game Marketing Operations / Creative Operations Date Posted: 2025-08-08T02:57:02.11 Experience Level: Mid-Senior (2-5 years) Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact 2D visual assets for comprehensive game marketing campaigns, ensuring brand consistency and optimization for diverse digital and print platforms.
• Collaborate closely with cross-functional teams, including marketing, product, and external licensors, to translate creative briefs into visually compelling assets that resonate with target audiences.
• Contribute innovative design concepts and adapt to various artistic styles, demonstrating a strong understanding of visual storytelling and brand narrative within the gaming industry.
• Manage the end-to-end design process, from initial concept and asset creation to final delivery and performance monitoring, ensuring efficient workflow and timely execution.
• Maintain a proactive approach to staying abreast of industry trends, emerging design tools, and game engine content workflows to continuously elevate the quality and impact of marketing visuals.

📝 Enhancement Note: This role focuses on the "creative operations" aspect of game marketing, bridging the gap between design execution, marketing strategy, and operational efficiency. The emphasis is on producing high-quality visual assets that directly support user acquisition and brand building, requiring a blend of artistic talent and operational discipline.

📈 Primary Responsibilities

• Conceptualize and design visually engaging 2D assets for a wide spectrum of marketing initiatives, including user acquisition campaigns, in-game visuals, branding materials, social media content, and promotional assets.
• Ensure all designed assets adhere to specific project briefs, brand guidelines, IP restrictions, and licensing requirements, maintaining a cohesive visual identity across all touchpoints.
• Adapt design methodologies and styles to meet the diverse needs of various marketing channels and target demographics, demonstrating flexibility and creative problem-solving skills.
• Actively participate in team meetings, brainstorming sessions, and creative reviews, providing constructive feedback and proposing innovative design solutions to enhance campaign effectiveness.
• Manage design file organization, version control, and asset delivery workflows to ensure efficient handoff to relevant teams and seamless integration into marketing platforms.
• Collaborate with marketing operations and analytics teams to understand the performance of visual assets, incorporating data-driven insights to optimize future creative output for improved engagement and conversion rates.
• Support the development and implementation of design process improvements, including the adoption of new tools or workflows, to enhance team productivity and overall creative output quality.

📝 Enhancement Note: The responsibilities highlight a need for not just creative output, but also a structured approach to design delivery and collaboration. Candidates must be comfortable with managing multiple project streams, adhering to strict guidelines, and contributing to the optimization of marketing assets based on performance data, which is a key aspect of operations in creative fields.

🎓 Skills & Qualifications

Education:

• Bachelor’s/College Degree in Graphic Design, Fine Arts, Multimedia, or a closely related field is recommended.

Experience:

• 2-5 years of professional experience in graphic design, with a significant focus on marketing or advertising.
• Demonstrated experience within the video game industry or a strong passion for gaming and its associated visual culture is highly valued.
• Proven ability to manage the entire design lifecycle independently, from conceptualization through to final asset delivery, adhering strictly to creative briefs.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop and Adobe Illustrator (specifically Web Pack) are essential.
• Design Fundamentals: Strong understanding of composition, layout, typography, color theory, and visual hierarchy.
• Creativity & Artistic Sensibility: A robust portfolio showcasing artistic talent, creativity, and a keen eye for detail.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet demanding deadlines in a fast-paced, agile environment.
• Communication: Excellent verbal and written communication skills in English, with the ability to articulate design concepts and receive/incorporate feedback effectively.
• Adaptability: Capacity to adapt to diverse artistic styles and project requirements, incorporating feedback from various stakeholders across departments.

Preferred Skills:

• Game Engine Familiarity: Willingness and ability to learn game engine content workflows and asset integration processes.
• Motion Graphics/Animation: Basic knowledge or experience with motion graphics software (e.g., Adobe After Effects) for creating dynamic marketing assets.
• Branding & Identity: Experience in developing and maintaining consistent brand identities across multiple platforms.
• User Acquisition Design: Understanding of best practices and design principles for effective user acquisition campaigns in the mobile gaming space.

📝 Enhancement Note: The "2-5 years" experience level suggests a candidate who can work autonomously but may still benefit from mentorship. The emphasis on Adobe Photoshop and Illustrator, alongside a portfolio, is standard. The preference for game engine workflow knowledge indicates a need for the designer to understand how their assets are used downstream, a key operational consideration in game development marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a diverse range of marketing design projects, with a strong emphasis on game marketing or entertainment industry visuals.
• Specific examples of work demonstrating proficiency in Adobe Photoshop and Illustrator, including examples of digital ad creative, social media graphics, and branding elements.
• Case studies or project breakdowns that highlight the design process, from initial concept and brief interpretation to final asset delivery and any measured impact.
• Visuals that demonstrate attention to detail, strong composition, and an ability to adapt to different brand styles and creative requirements.
• Evidence of ability to manage multiple projects, showing how you organized your work and met deadlines for various clients or campaigns.

Process Documentation:

• Ability to clearly articulate your design process, workflow management, and how you incorporate feedback from stakeholders.
• Examples of how you have organized and delivered design files in required formats for different platforms (e.g., web, mobile, print).
• Understanding of how design assets are integrated into marketing campaigns and potentially into game engines, demonstrating an operational mindset.

📝 Enhancement Note: For a Senior Graphic Designer role in marketing, the portfolio is crucial. It needs to demonstrate not just aesthetic skill but also an understanding of marketing objectives and operational delivery. Expect to show work that is directly tied to campaign performance or brand goals, illustrating how design supports business outcomes.

💵 Compensation & Benefits

Salary Range:

• Based on market research for Senior Graphic Designers in Ho Chi Minh City, Vietnam, with experience in marketing and the creative industry, the estimated annual salary range is approximately 300,000,000 VND to 600,000,000 VND (approx. $12,000 - $24,000 USD). This range can vary based on the candidate's specific experience, portfolio quality, and negotiation.

Benefits:

• Hybrid Working Model: Offers flexibility in balancing on-site and remote work.
• Dynamic Workplace Environment: Work within a vibrant company culture with a global presence.
• Well-being Support: Comprehensive well-being events and policies for physical, mental, and emotional health.
• On-site Amenities: Access to an open-space office, cafeteria, terrace, and a dedicated Gaming Area.
• Professional Development: Extensive training packages, including internal training, sponsored training, and e-learning platforms (iLearn, Udemy).
• Global Collaboration: Opportunities to collaborate and train with international experts within Gameloft.
• Competitive Compensation: Attractive monthly salary, performance bonuses, and Tet bonuses.
• Generous Leave Policy: Minimum 12 days of paid annual leave, plus paid sick leave, Christmas leave, and birthday leave.
• Comprehensive Insurance: 100% coverage of mandatory insurance and additional healthcare insurance.
• Monthly Allowances: Support for lunch meals and working-from-home electricity/internet expenses.
• Other Employee Benefits: Access to additional benefits offered by one of Vietnam's top employers.

Working Hours:

• Standard working hours are 08:30 AM - 06:00 PM, Monday to Friday, totaling 40 hours per week.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for similar roles in Vietnam, considering the experience level and the specialized nature of game marketing. The extensive list of benefits provided by Gameloft indicates a strong employee-centric culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Game Development and Publishing. Gameloft is a leading global player with a portfolio of popular franchises and partnerships with major rights holders like LEGO and Ferrari. Company Size: Large (3,000+ employees globally). This suggests a structured organization with established processes and opportunities for career growth. Founded: 2000. With 25 years of experience, Gameloft has a significant history and deep understanding of the gaming market, fostering a culture of innovation and resilience.

Team Structure:

• The Senior Graphic Designer will likely be part of the Marketing team, specifically within the Creative or Art department for marketing.
• This team collaborates closely with marketing managers, user acquisition specialists, brand managers, and potentially game development teams.
• The reporting structure will likely involve a Lead Graphic Designer or Art Director for Marketing, with direct interaction with marketing leads.

Methodology:

• Data-Driven Creative: Marketing visuals are expected to be informed by performance data and user acquisition strategies, indicating a blend of creativity and analytical thinking.
• Agile Project Management: The fast-paced environment suggests an agile approach to project execution, with iterative feedback loops and rapid asset creation.
• Cross-Functional Collaboration: Strong emphasis on teamwork and communication to ensure alignment between creative output and marketing objectives.

Company Website: https://www.gameloft.com/

📝 Enhancement Note: Gameloft's culture is steeped in the gaming industry, which often fosters passion, creativity, and a fast-paced, iterative work environment. The company's global presence and focus on multiple platforms indicate a diverse and dynamic team. The "Join The Game!" slogan emphasizes a shared passion for creating engaging gaming experiences.

📈 Career & Growth Analysis

Operations Career Level: Senior. This level implies a need for autonomy, strong problem-solving skills, and the ability to mentor or guide junior designers. The role requires ownership of design projects from conception to completion. Reporting Structure: Reports to a Marketing Art Director or Lead Designer, with frequent collaboration with Marketing Managers and User Acquisition Specialists. This structure allows for direct impact on campaign strategy and execution. Operations Impact: The Senior Graphic Designer's work directly influences the effectiveness of marketing campaigns, user acquisition rates, brand perception, and ultimately, game sales and revenue. Optimized visuals can significantly improve conversion rates and player engagement.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of game marketing design, such as user acquisition creative, high-fidelity in-game asset creation for marketing, or brand identity development for new game launches.
• Leadership: Progress into a Lead Graphic Designer or Art Director role, managing design teams and setting creative direction for larger marketing initiatives.
• Skill Expansion: Develop skills in motion graphics, video editing, or even basic understanding of game development pipelines for more integrated creative solutions.
• Cross-Departmental Moves: Transition into roles within marketing management, product marketing, or creative project management.

📝 Enhancement Note: The "Senior" title suggests a candidate who can operate independently and contribute strategically. Growth opportunities are likely tied to increasing responsibility in creative direction, team leadership, and contributing to broader marketing strategies, aligning with typical career paths in marketing operations and creative management.

🌐 Work Environment

Office Type: Gameloft's description mentions an "open-space office, a cafeteria, a terrace and a Gaming Area," suggesting a modern, collaborative, and amenity-rich workspace. Office Location(s): The primary work location is specified as 26 Ung Van Khiem, Thanh My Tay Ward, Ho Chi Minh City. This is a physical office location, reinforcing the "On-site" work arrangement.

Workspace Context:

• Collaborative Design: The open-space layout encourages interaction and collaboration among team members, fostering a dynamic exchange of ideas.
• Tools & Technology: Access to industry-standard design software and potentially specialized tools for game asset integration or performance tracking.
• Team Interaction: Opportunities to work closely with marketing professionals, game developers, and other creative talents, promoting a rich learning environment.

Work Schedule:

• The standard work schedule is Monday to Friday, 08:30 AM to 06:00 PM, indicating a typical professional work week with a focus on project delivery and team collaboration during business hours.

📝 Enhancement Note: The description of the office amenities and the hybrid working model suggests a company that values employee experience and provides a comfortable, productive environment. The mention of a gaming area also highlights the company's core business and passion.

📄 Application & Portfolio Review Process

Interview Process:

• (1) Screening Call: Initial conversation to assess basic qualifications, experience alignment, and cultural fit. Be prepared to briefly discuss your portfolio and relevant experience.
• (2) Test: A practical design test, likely involving creating specific marketing assets based on a brief. This is a crucial step to evaluate your technical skills, creativity, and speed under timed conditions.
• (3) Interview(s): Typically involves discussions with the hiring manager, potential team members, and possibly other stakeholders. Expect questions about your portfolio, design process, problem-solving approach, and understanding of game marketing.
• (4) Offer: Formal job offer extended to the successful candidate.

Portfolio Review Tips:

• Curate for Relevance: Select your strongest pieces that directly relate to game marketing, user acquisition, or entertainment branding. Prioritize quality over quantity.
• Showcase Process: For key projects, include a brief overview of the challenge, your thought process, the solutions you implemented, and the final outcome. Highlight your ability to adapt to feedback.
• Highlight Technical Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Photoshop and Illustrator, and mention any experience with other relevant tools.
• Quantify Impact: If possible, include metrics or results related to your designs (e.g., improved click-through rates, increased engagement). This shows your understanding of design's business impact.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design test brief provided. Identify the target audience, key message, and required deliverables.
• Time Management: Practice creating assets within realistic time constraints, simulating the pressure of a design test. Focus on delivering a polished, complete asset rather than an overly complex one.
• Brand Consistency: Pay close attention to any provided brand guidelines or IP restrictions and ensure your designs adhere to them accurately.
• Technical Delivery: Be mindful of file formats, resolution, and color profiles required for the final delivery of your test assets.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational execution. The design test is a critical component, so preparing relevant work samples and understanding how to present your process and results is key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and creating complex visual assets.
• Adobe Illustrator: Crucial for vector graphics, logo design, typography, and creating scalable marketing materials.

Analytics & Reporting:

• While not directly a design tool, familiarity with how marketing analytics platforms (e.g., Google Analytics, platform-specific ad managers) are used to track asset performance is beneficial for optimization.

CRM & Automation:

• Not directly applicable to the core design responsibilities, but an understanding of how marketing automation platforms distribute creative assets might be helpful.

📝 Enhancement Note: The core toolset is standard for graphic design. However, the "game engine content workflows" mention suggests a potential for designers to interact with or understand the output required for game engines, which is a specific operational consideration in game development.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and find novel solutions for marketing challenges.
• Collaboration & Teamwork: A strong emphasis on working together across departments to achieve shared goals and support each other's efforts.
• Passion for Gaming: Genuine enthusiasm for video games and the culture surrounding them, fostering a shared sense of purpose.
• Quality & Attention to Detail: Commitment to delivering high-quality work that meets rigorous standards and reflects positively on the brand.
• Adaptability & Efficiency: The ability to thrive in a fast-paced environment, manage multiple tasks, and adapt to changing project needs and priorities.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing managers, user acquisition specialists, and potentially game producers, requiring clear communication and understanding of different departmental needs.
• Feedback-Driven: A culture that encourages constructive feedback exchange to refine designs and ensure they meet campaign objectives.
• Knowledge Sharing: Opportunities to learn from peers, share best practices, and collectively improve design processes and outcomes.

📝 Enhancement Note: Gameloft's culture likely balances the fast-paced, creative demands of the gaming industry with the structured, collaborative needs of a large, global organization. The values reflect a passion for games combined with professional execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Freedom with Brand/IP Constraints: Effectively creating innovative designs while strictly adhering to established brand guidelines, IP restrictions, and licensing agreements.
• Rapid Iteration and Deadlines: Meeting tight turnaround times for multiple marketing campaigns simultaneously in a dynamic industry.
• Adapting to Diverse Styles: Quickly shifting between different art styles to cater to various game genres, target audiences, and marketing objectives.
• Performance Optimization: Translating design concepts into assets that demonstrably drive key marketing metrics like click-through rates and conversion rates.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Potential to attend events focused on game marketing, digital design, and creative technologies.
• Skill Specialization: Opportunities to focus on specific areas like motion graphics, advanced UI/UX for marketing, or data-driven creative optimization.
• Mentorship: Learning from experienced senior designers and art directors within the organization.
• Exposure to Global Projects: Working on campaigns for a wide range of Gameloft titles, providing diverse project experience.

📝 Enhancement Note: The challenges are typical for a creative role within a marketing operations context, emphasizing the need for both artistic skill and disciplined execution. Growth opportunities are geared towards deepening expertise and expanding responsibilities within the marketing creative pipeline.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to discuss your chosen portfolio pieces in detail. Explain the brief, your creative process, the tools used, the challenges faced, and how your design addressed the objectives.
• Design Process: Describe your typical workflow for a marketing campaign. How do you incorporate feedback? How do you manage multiple projects?
• Problem-Solving: How would you approach designing a banner ad for a new mobile game that needs to appeal to a specific demographic while also communicating key gameplay features?
• Industry Knowledge: What are your thoughts on current trends in game marketing visuals? What makes a successful game ad?

Company & Culture Questions:

• Why Gameloft? What about our games or culture interests you?
• How do you handle constructive criticism or feedback from team members or stakeholders?
• How do you stay motivated and creative in a fast-paced work environment?
• Describe a time you collaborated effectively with a non-creative team (e.g., marketing, product).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Tell a story about the project, your role, and the impact of your design.
• Highlight Key Skills: Explicitly mention your proficiency with Photoshop, Illustrator, and any other relevant software.
• Focus on Relevance: Emphasize work that aligns with game marketing, user acquisition, and brand consistency.
• Be Concise: Present your most impactful work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also an understanding of marketing objectives, operational efficiency, and collaborative teamwork. Being able to articulate your process and the "why" behind your design choices is crucial.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.
• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest game marketing or entertainment design work. Tailor which projects you highlight based on the job description's emphasis.
• Resume Optimization: Update your resume to clearly list your proficiency in Adobe Photoshop and Illustrator, your years of relevant experience, and any specific achievements in game marketing or user acquisition design. Use keywords from the job description.
• Interview Preparation: Practice discussing your portfolio with clarity and conciseness. Prepare thoughtful questions about the role, team, and company culture to demonstrate your engagement and interest.
• Company Research: Familiarize yourself with Gameloft's current game portfolio, recent marketing campaigns, and company values to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.