Senior Graphic Designer - Ecommerce/FBA

📍 Job Overview

Job Title: Senior Graphic Designer - Ecommerce/FBA
Company: X UP Digital
Location: Rawalpindi, Punjab, Pakistan
Job Type: Full-Time
Category: Creative & Media / Art & Design
Date Posted: September 26, 2025
Experience Level: Mid-Senior (3-5 years)
Remote Status: On-site

🚀 Role Summary

• Drive visual strategy and execution for high-growth e-commerce and Amazon FBA brands by creating compelling, conversion-optimized graphic content.
• Spearhead the design and development of critical assets including Amazon product listing images, A+ Content, storefront designs, website UI elements, and product packaging.
• Conduct thorough market and competitor research to inform innovative design solutions that align with emerging e-commerce trends and brand identity.
• Ensure all graphic outputs adhere to brand standards, Amazon's marketplace guidelines, and strategic objectives, maintaining a consistent and impactful brand presence.

📝 Enhancement Note: While the job title is "Senior Graphic Designer," the core responsibilities and required experience (3-5 years) suggest a mid-to-senior level role. The focus on e-commerce and FBA platforms, particularly Amazon, indicates a specialized graphic design position requiring deep understanding of conversion-driven design principles within a digital retail context.

📈 Primary Responsibilities

• Conceptualize, design, and execute a wide array of graphic assets for e-commerce platforms, with a strong emphasis on Amazon marketplace requirements (product listing images, A+ Content, storefronts).
• Develop and refine user interface (UI) elements for websites and digital applications, ensuring a seamless and engaging user experience.
• Produce visually impactful infographics, illustrations, and digital assets tailored for various online channels, including social media and web platforms.
• Conduct comprehensive creative research to identify and integrate current design trends, competitor strategies, and industry best practices into design concepts.
• Collaborate with cross-functional teams, including marketing, brand management, and product development, to ensure design solutions align with brand ethos and business objectives.
• Oversee the design and execution of product packaging, ensuring it is visually appealing, informative, and compliant with relevant regulations.
• Review and meticulously edit all graphic content for accuracy, brand consistency, and adherence to platform-specific guidelines, particularly Amazon's.
• Lead brainstorming sessions to generate innovative design ideas and present them effectively to management and stakeholders.
• Provide mentorship and constructive feedback to junior designers, fostering a culture of high design standards and continuous improvement.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative execution and strategic design thinking. The emphasis on Amazon-specific content (A+ Content, listing images) and conversion optimization is a key differentiator for this role within the broader graphic design landscape.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Visual Arts, Graphic Design, or a closely related field. This provides a foundational understanding of design theory and principles.

Experience:

• 3-5 years of progressive experience as a Senior Graphic Designer, with a significant portion dedicated to e-commerce or digital marketing environments.
• Demonstrable experience in creating high-converting graphic content specifically for Amazon, including product listing images, A+ Content, and storefront designs. Experience with other marketplaces like Walmart is a plus.

Required Skills:

• Expertise in Adobe Creative Suite: Proficient in Photoshop, Illustrator, and InDesign for creating and manipulating complex graphics, illustrations, and layouts.
• E-commerce Design Proficiency: Proven ability to design for online retail, understanding principles of visual merchandising, user experience (UX), and conversion rate optimization (CRO).
• Amazon Marketplace Design: In-depth knowledge of Amazon's graphic requirements, best practices for listing images, A+ Content modules, and storefront design to maximize visibility and sales.
• UI/UX Design Fundamentals: Understanding of user interface design principles and how to create intuitive and visually appealing digital experiences.
• Branding & Identity Development: Ability to translate brand guidelines into compelling visual assets that reinforce brand personality and values across all touchpoints.
• Research & Trend Analysis: Skill in conducting market research, identifying design trends, and applying them creatively to achieve business goals.

Preferred Skills:

• Figma & Canva Proficiency: Familiarity with collaborative design tools like Figma for UI/UX work and Canva for quicker asset creation and team accessibility.
• Illustration & Infographic Design: Ability to create custom illustrations and clear, engaging infographics to explain product features or complex information.
• Packaging Design: Experience in designing physical product packaging that is both aesthetically pleasing and functionally effective.
• Motion Graphics/Animation Basics: Familiarity with creating simple animations or motion graphics for enhanced digital content.

📝 Enhancement Note: The required experience level (3-5 years) and the specific mention of Amazon FBA content indicate that candidates should be beyond entry-level and possess a portfolio that clearly demonstrates success in driving sales through design on e-commerce platforms. The inclusion of Figma and Canva as preferred skills suggests a modern design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Conversion Focus: Showcase case studies or examples of graphic designs (e.g., Amazon listing images, ad creatives) that demonstrably led to increased conversion rates, click-through rates, or sales.
• Amazon-Specific Deliverables: Include a robust selection of Amazon-compliant product listing images, A+ Content layouts, and storefront designs that highlight an understanding of the platform's unique requirements and best practices.
• Brand Consistency Examples: Present projects where you successfully maintained and evolved brand identity across multiple digital touchpoints, demonstrating versatility in applying brand guidelines.
• Process & Workflow Documentation: If possible, include brief explanations or visual aids detailing your design process from brief to final asset, highlighting research, ideation, execution, and revision stages.

Process Documentation:

• Design Workflow Optimization: Demonstrate an understanding of streamlined design workflows, including efficient asset creation, version control, and collaboration methods, particularly within an e-commerce context.
• Asset Production & Management: Show experience in producing and organizing a high volume of graphic assets efficiently, with an awareness of file formats, resolutions, and platform-specific specifications.
• Feedback Integration: Illustrate how you incorporate and act upon feedback from stakeholders (marketing, brand managers, etc.) to refine designs and achieve desired outcomes.

📝 Enhancement Note: For this role, the portfolio is paramount. Candidates must be prepared to clearly articulate how their design work directly contributed to measurable business outcomes within an e-commerce context, especially for Amazon FBA. A strong emphasis on the "why" behind design decisions, supported by data or logical reasoning, will be crucial.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, based on industry benchmarks for a Senior Graphic Designer with 3-5 years of experience in Pakistan, particularly in a specialized e-commerce/FBA role with dollar-pegged compensation, the estimated annual salary would likely fall between PKR 2,400,000 to PKR 4,800,000 (approximately $8,500 - $17,000 USD). This range is highly dependent on the candidate's specific skill set, portfolio strength, and the company's compensation philosophy. The mention of "Competitive Compensation pegged in dollars" suggests that the actual pay will be benchmarked against international standards and paid in USD or equivalent.

Benefits:

• Dollar-Pegged Compensation: Competitive salary benchmarked and potentially paid in USD, offering significant value in the local Pakistani market.
• Paid Time Off: 10 Local Paid Holidays and 10 Paid Days Off, providing ample opportunity for rest and rejuvenation.
• Performance-Based Incentives: Quarter and Annual Performance Bonuses, rewarding consistent high performance and contribution to company success.
• Team Engagement: An Annual Trip and Weekend Fun Activities, fostering team cohesion and a positive work environment.

Working Hours:

• Shift Timings: 5:00 PM to 2:00 AM PKT. This evening/night shift is common for roles requiring overlap with international teams or markets.
• Total Hours: Approximately 40 hours per week, indicating a standard full-time commitment.

📝 Enhancement Note: The "dollar-pegged compensation" is a significant benefit for candidates in Pakistan. The evening shift (5 PM - 2 AM PKT) is crucial to note and assess compatibility with personal schedules. The benefits package emphasizes not only financial rewards but also work-life balance and team-building activities.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce & Digital Marketing. X UP Digital operates within the dynamic and rapidly evolving online retail sector, managing a portfolio of Amazon FBA and other e-commerce businesses. This context implies a focus on data-driven decision-making, agility, and a constant drive for optimization. Company Size: The provided data does not specify company size, but the presence of multiple brands and a dedicated design role suggests a growing organization with established operational frameworks and a clear strategy for brand management. Founded: The founding date is not specified. However, the mission to "invest wisely in these brands, build upon their legacy, and preserve each company’s unique ethos" indicates a company focused on long-term brand growth and value creation rather than short-term gains.

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with marketing, brand management, and other design team members, indicating a matrixed or project-based team structure common in agencies or brand management firms.
• Reporting: While not explicitly stated, a Senior Graphic Designer typically reports to a Design Lead, Creative Director, or Marketing Manager.
• Brand Specialization: It's likely that designers are assigned to specific brands within the X UP Digital portfolio, requiring them to understand and embody the unique identity of each.

Methodology:

• Data-Driven Design: Emphasis on creating "high-converting" graphics suggests a strong reliance on analytics and performance metrics to inform design choices.
• Agile Workflow: The "fast-paced e-commerce environment" and need to adapt to changing priorities point towards agile methodologies for design and project management.
• Research-Informed Creativity: The requirement to conduct "in-depth creative research" indicates a systematic approach to design that blends creative intuition with market intelligence.

Company Website: https://www.xupdigital.com/

📝 Enhancement Note: X UP Digital's focus on acquiring and growing e-commerce brands means the design team plays a crucial role in brand perception, customer acquisition, and sales conversion. Understanding this business model is key to aligning with the company's operational goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-to-senior level position. It requires not only strong design execution skills but also the ability to lead projects, mentor junior staff, and contribute to strategic design decisions. The scope involves ownership of design outcomes for key e-commerce platforms.

Reporting Structure: The Senior Graphic Designer will likely report to a Design Manager, Creative Director, or Head of Marketing/Brand for specific brands within the X UP Digital portfolio. This structure allows for guidance and strategic alignment while granting significant autonomy in design execution.

Operations Impact: The impact of this role is directly tied to revenue generation. By creating high-converting graphic assets for e-commerce platforms like Amazon, the designer directly influences customer engagement, click-through rates, conversion rates, and ultimately, sales figures for the brands managed by X UP Digital. Effective design is a critical component of the overall Go-To-Market (GTM) strategy for these brands.

Growth Opportunities:

• Lead Design Roles: Potential to advance into a Lead Graphic Designer, Art Director, or Creative Director position, overseeing larger projects or teams.
• Specialization: Opportunity to deepen expertise in specific areas like Amazon A+ Content strategy, UI/UX for e-commerce, or brand development for digital-native businesses.
• Cross-Functional Moves: With a strong understanding of e-commerce performance metrics, there could be pathways into marketing strategy, product management, or even brand management roles within the company's portfolio.
• Skill Development: The company's willingness to invest in learning ("Eager to learn what you don’t know") suggests opportunities for training in new design software, e-commerce analytics, or marketing principles.

📝 Enhancement Note: The "Senior" title implies expectations of leadership and strategic contribution beyond pure execution. Candidates should highlight instances where their design work influenced business strategy or performance metrics. The growth path within a portfolio of brands offers diverse challenges and learning opportunities.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Rawalpindi, Punjab, Pakistan. This suggests a physical office location where team members collaborate directly. Office Location(s): Rawalpindi, Punjab, Pakistan. This location is specified, indicating a need for local candidates or those willing to relocate. Workspace Context:

• Collaborative Atmosphere: The emphasis on collaboration with marketing, brand management, and design teams suggests an environment that encourages teamwork and shared ideation.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, Canva) is expected within the office environment.
• Team Interaction: Opportunities for direct interaction with colleagues for brainstorming, feedback sessions, and project discussions are inherent in an on-site role.

Work Schedule:

• Shift: 5:00 PM to 2:00 AM PKT. This evening/night shift is designed to potentially align with teams or markets in different time zones, likely North America or Europe, given the e-commerce focus.
• Duration: A standard 40-hour work week is implied, consistent with full-time employment.

📝 Enhancement Note: The evening shift is a critical factor for work-life balance and personal scheduling. Candidates should assess their ability and willingness to work during these hours. The on-site nature implies a structured work environment with direct team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess experience, skills, and alignment with the role's requirements.
• Technical/Skills Assessment: Likely involves a design challenge or a deep dive into portfolio pieces to evaluate technical proficiency, creative thinking, and understanding of e-commerce design principles.
• Behavioral & Cultural Fit Interview: Discussions focused on soft skills, problem-solving abilities, communication style, and alignment with X UP Digital's values (e.g., optimism, initiative, eagerness to learn).
• Hiring Manager/Team Interview: A final discussion to assess overall fit, answer candidate questions, and confirm mutual interest.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the design solution, and, most importantly, the measurable results (e.g., "Increased conversion rate by X%," "Improved click-through rate by Y%").
• Amazon Focus: Dedicate a significant portion of your portfolio to Amazon-specific work (listing images, A+ Content). Explain the strategic thinking behind your design choices for this platform.
• Showcase Process: Briefly explain your design process for key projects. This can include mood boards, initial sketches, wireframes, or rationale for color/typography choices.
• Highlight Brand Adaptability: Include examples that demonstrate your ability to adapt your design style to different brand identities and target audiences.
• Concise Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Keep descriptions concise and impactful.

Challenge Preparation:

• E-commerce Scenario: Be prepared for a design challenge that simulates an e-commerce scenario, such as redesigning a product listing page or creating a set of ad creatives for a specific product.
• Amazon Guidelines: Familiarize yourself with Amazon's image guidelines and A+ Content best practices.
• Time Management: Practice designing under timed conditions, as challenges often have strict deadlines.
• Rationale Articulation: Be ready to clearly explain the strategic reasoning behind your design choices during a presentation or discussion.

📝 Enhancement Note: The portfolio review is critical. Candidates should proactively highlight their experience with conversion-driven design and Amazon FBA. Being prepared to discuss metrics and ROI will significantly strengthen their application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic creation, manipulation, and layout. Proficiency in Photoshop (image editing, compositing), Illustrator (vector graphics, logos, icons), and InDesign (layout, A+ Content creation) is expected.
• Figma: Increasingly important for collaborative UI/UX design, prototyping, and asset handoff. Familiarity is a strong plus.
• Canva: Useful for rapid asset creation, social media graphics, and empowering non-designers within teams. Experience here indicates adaptability.

Analytics & Reporting:

• E-commerce Platform Analytics: While not directly a design tool, understanding how to interpret data from Amazon Seller Central, Google Analytics, or similar platforms is crucial for creating data-informed designs.
• A/B Testing Tools: Familiarity with tools used for testing different design variations (e.g., Optimizely, VWO) can be beneficial for proving design's impact.

CRM & Automation:

• Project Management Tools: Familiarity with tools like Asana, Trello, or Monday.com is beneficial for managing design tasks and deadlines within a team environment.

📝 Enhancement Note: The core technical requirements revolve around the Adobe Creative Suite, with Figma and Canva being valuable additions. A designer’s ability to understand and leverage performance data from e-commerce platforms to inform their design decisions is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to generate fresh, compelling design concepts that stand out in a crowded e-commerce landscape.
• Data-Driven Decision Making: Using performance metrics and analytics to guide design choices and measure success, rather than relying solely on intuition.
• Efficiency & Productivity: A focus on streamlined workflows, timely delivery, and high output, especially within the fast-paced e-commerce environment.
• Collaboration & Communication: Valuing teamwork, open feedback, and clear communication across departments to achieve shared goals.
• Proactiveness & Ownership: Taking initiative, seeking out solutions, and demonstrating accountability for design outcomes.
• Optimism & Eagerness to Learn: Maintaining a positive attitude and a commitment to continuous learning and skill development in a constantly evolving industry.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, brand managers, and potentially product teams to ensure design aligns with broader business strategies.
• Feedback-Driven Iteration: A willingness to receive and provide constructive feedback to refine designs and improve outcomes.
• Knowledge Sharing: Encouraging the sharing of design trends, best practices, and insights within the design team and across departments.

📝 Enhancement Note: The company values emphasize a blend of creative talent with a pragmatic, results-oriented approach, which is essential for success in the e-commerce space. Candidates whose personal values align with these will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Design Requests: Managing a continuous stream of design needs from multiple e-commerce brands within tight deadlines.
• Balancing Brand Identity with Platform Requirements: Creating designs that are both aesthetically unique to a brand and strictly compliant with platform guidelines (e.g., Amazon).
• Translating Data into Visuals: Effectively using performance data to inform design decisions and communicate complex insights through visuals.
• Staying Ahead of Design Trends: Keeping pace with rapidly evolving design aesthetics and e-commerce platform updates.

Learning & Development Opportunities:

• Specialized E-commerce Design Training: Opportunities to attend workshops or courses focused on Amazon A+ Content, conversion rate optimization (CRO) design, or e-commerce UX/UI.
• Cross-Brand Experience: Gaining exposure to diverse brand identities, product categories, and market strategies across X UP Digital's portfolio.
• Mentorship: Learning from senior team members or management on strategic design thinking, project management, and career development within the operations and e-commerce space.
• Exposure to Business Strategy: Understanding how graphic design directly impacts business KPIs, offering a broader perspective on commercial success.

📝 Enhancement Note: The primary challenge lies in the high-pressure, high-volume nature of e-commerce design, requiring efficiency and strategic thinking. Growth opportunities are strong for those who can demonstrate a direct impact on business performance through their design work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or analytics to inform a design decision for an e-commerce product or advertisement. What was the outcome?" (Focus on metrics, process, and impact.)
• "How do you approach designing for a platform like Amazon, considering its specific image guidelines and user behavior?" (Highlight knowledge of Amazon's ecosystem and conversion principles.)
• "Walk us through your process for creating a compelling A+ Content page for a new product. What elements do you prioritize?" (Demonstrate understanding of storytelling and feature communication through design.)

Company & Culture Questions:

• "What excites you about working with a portfolio of e-commerce brands rather than a single brand?" (Show enthusiasm for variety and growth.)
• "How do you maintain a positive and proactive approach when facing tight deadlines or challenging feedback?" (Address the "optimistic approach" and "initiative" values.)
• "What are your strategies for staying updated on the latest design trends and e-commerce best practices?" (Emphasize continuous learning.)

Portfolio Presentation Strategy:

• The "STAR" Method for Case Studies: Structure your portfolio presentations using Situation, Task, Action, and Result. Clearly define the challenge, your role, the steps you took, and the quantifiable outcomes.
• Focus on ROI: For each relevant project, explicitly state the return on investment or business impact. If exact numbers are unavailable, explain the logical connection between your design and the expected business benefit.
• Visual Storytelling: Use your visual work to tell the story of the project. Explain the "why" behind your design choices, not just the "what."
• Engagement: Be prepared to answer detailed questions about your design choices, technical execution, and problem-solving approaches.

📝 Enhancement Note: Candidates should prepare to discuss their design process, rationale, and measurable impact with confidence. Understanding X UP Digital's business model (managing multiple e-commerce brands) and aligning their portfolio with this context will be key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Workable portal at your earliest convenience.
• Portfolio Customization: Ensure your portfolio prominently features e-commerce and Amazon FBA design examples, clearly articulating the business impact (conversion rates, sales growth) of your work.
• Resume Optimization: Tailor your resume to highlight keywords related to graphic design, e-commerce, Amazon FBA, Adobe Creative Suite, UI/UX, and conversion optimization. Quantify achievements wherever possible.
• Interview Preparation: Practice presenting your portfolio using the STAR method and be ready to discuss your design process, problem-solving skills, and understanding of conversion-driven design.
• Company Research: Familiarize yourself with X UP Digital's mission and approach to brand management. Understand the e-commerce and Amazon FBA landscape to better align your skills with their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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