Senior Graphic Designer (Ecommerce / FBA)

📍 Job Overview

Job Title: Senior Graphic Designer (Ecommerce / FBA) Company: X UP Brands Location: Rawalpindi, Punjab, Pakistan Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: January 22, 2026 Experience Level: Mid-Senior (3-5 years) Remote Status: On-site

🚀 Role Summary

• Drive visual strategy and execution for high-growth e-commerce and Amazon FBA businesses.
• Develop compelling graphic content optimized for customer engagement and conversion across multiple online platforms.
• Collaborate with cross-functional teams to maintain and elevate brand visual identity and standards.
• Lead creative initiatives, from concept to final asset delivery, ensuring alignment with strategic business objectives.
• Contribute to a portfolio of e-commerce brands by enhancing their visual appeal and market presence.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a specific focus on e-commerce and Amazon FBA platforms, indicating a need for specialized skills in conversion-driven design and marketplace-specific asset creation. The company, X UP Brands, operates as a portfolio manager for e-commerce businesses, suggesting the designer will work across multiple brands, requiring adaptability and a strong understanding of diverse brand aesthetics.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact graphic assets for Amazon product listings, A+ Content, storefronts, and website UI.
• Conduct thorough market and competitor analysis to identify emerging design trends and inform creative strategies for e-commerce and FBA platforms.
• Optimize all graphic content specifically for Amazon's visual requirements and conversion best practices to maximize customer engagement and sales.
• Collaborate closely with marketing, brand management, and product teams to ensure all visual outputs are aligned with brand guidelines, campaign objectives, and strategic goals.
• Create detailed visual content, including illustrations, infographics, icons, and other digital assets for various online channels such as social media, websites, and advertising campaigns.
• Meticulously review and refine all designs to guarantee accuracy, brand consistency, compliance with platform guidelines (especially Amazon), and overall aesthetic quality.
• Lead brainstorming sessions and effectively present innovative design concepts and strategies to senior management and cross-functional stakeholders.
• Provide mentorship and constructive feedback to junior designers, fostering a culture of high design standards and continuous improvement within the creative team.

📝 Enhancement Note: The responsibilities emphasize a strong focus on Amazon-specific design elements like A+ Content and listing optimization, highlighting the critical need for marketplace expertise. The role also involves market research and trend analysis, suggesting a strategic contribution beyond just asset creation.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Visual Arts, Graphic Design, Digital Media, or a closely related field.

Experience:

• 3-5 years of progressive experience as a Senior Graphic Designer, with a significant portion focused on e-commerce and digital marketing environments.
• Proven expertise in developing and executing high-converting graphic content specifically for Amazon, including product listing images, A+ Content, and storefront designs.
• Demonstrated success in a portfolio showcasing diverse e-commerce design projects, with particular emphasis on platforms like Amazon, Walmart, or similar online marketplaces.

Required Skills:

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for advanced graphic creation and manipulation.
• Proficiency in Figma and Canva for collaborative design, prototyping, and rapid asset generation.
• Deep understanding of e-commerce design principles, visual hierarchy, and user experience (UX) best practices for online retail.
• Strong grasp of branding principles and the ability to translate brand identity and values into compelling visual assets.
• Skill in creating detailed visual content, including illustrations, infographics, and digital assets tailored for online platforms.
• Excellent English communication skills, both written and verbal, for effective collaboration and presentation.
• Strong time management abilities and a meticulous attention to detail to meet project deadlines and ensure accuracy.

Preferred Skills:

• Experience with UI/UX design principles for website and application interfaces.
• Familiarity with video editing software for motion graphics or product explainer videos.
• Knowledge of Amazon's backend interface and its impact on image optimization.
• Experience working within a portfolio management or agency environment.
• Basic understanding of SEO principles as they relate to image alt-text and keyword integration.

📝 Enhancement Note: The requirement for 3-5 years of experience in an e-commerce or digital marketing environment, coupled with a strong portfolio demonstrating Amazon-specific design, indicates this is a mid-to-senior level role. Proficiency in Adobe Creative Suite, Figma, and Canva are essential for the diverse design needs of an e-commerce portfolio.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-converting graphic assets specifically for e-commerce platforms, with a strong emphasis on Amazon product listings and A+ Content.
• Case studies demonstrating the impact of design choices on key performance indicators such as conversion rates, click-through rates, and customer engagement.
• Examples of brand identity development or application across multiple touchpoints for diverse e-commerce brands.
• Visualizations of UI/UX design work for websites or digital applications, showcasing user flow and interface design.
• Documentation of the design process, including initial concept sketches, wireframes, and final asset iterations.

Process Documentation:

• Showcase clear examples of how you approach creative research and trend analysis for e-commerce design.
• Detail your workflow for creating and optimizing Amazon product listing images and A+ Content, including compliance checks.
• Illustrate how you collaborate with marketing and brand teams to ensure design alignment and strategic integration.
• Provide evidence of how you manage feedback, iterate on designs, and ensure final assets meet quality and brand standards.

📝 Enhancement Note: A strong portfolio is critical for this role, especially showcasing Amazon-specific design and quantifiable results. Candidates should be prepared to demonstrate their process for optimizing visuals for conversion and maintaining brand consistency across multiple e-commerce entities.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $25,000 - $45,000 USD annually.
• Methodology: This estimate is based on research for Senior Graphic Designer roles in Pakistan with e-commerce specialization, considering the specified experience level (3-5 years) and the company's focus on high-growth e-commerce businesses. Given the company's payment in USD and the nature of remote/on-site work in Pakistan, this range reflects competitive local market rates adjusted for international compensation standards. Factors considered include cost of living in Rawalpindi, demand for specialized e-commerce design skills, and typical benefits packages for full-time roles.

Benefits:

• Competitive Compensation: Remuneration paid in US Dollars, offering stability and international market alignment.
• Paid Holidays: 10 local paid holidays observed throughout the year.
• Paid Time Off: 10 days of paid leave per annum, allowing for rest and personal time.
• Quarterly Performance Bonuses: Opportunities for additional compensation based on individual and company performance metrics.
• Annual Company Paid Trip: An exclusive benefit for employees to foster team bonding and celebrate achievements.

Working Hours:

• Shift: 5:00 PM to 2:00 AM Pakistan Standard Time (PKT). This schedule is likely designed to align with business operations in other time zones, potentially North America or Europe, common in e-commerce operations. The total is 9 hours per day, including a break, equating to 40 hours per week.

📝 Enhancement Note: The salary is estimated in USD, reflecting the company's potential international structure. The working hours (5 PM - 2 AM PKT) are a significant factor, indicating a need for candidates comfortable with evening shifts, likely to facilitate communication and collaboration with teams in different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Digital Marketing, Brand Management, Amazon FBA. X UP Brands operates within the dynamic and rapidly evolving online retail sector, focusing on scaling and optimizing Amazon FBA and other e-commerce ventures. This industry demands agility, data-driven decision-making, and a keen awareness of market trends. Company Size: While not explicitly stated, the description suggests a growing portfolio of businesses, implying a company structure that can support multiple brands. This could range from a lean, agile startup to a medium-sized firm with specialized departments. The need for a Senior Graphic Designer points towards a dedicated creative function. Founded: The founding date is not provided, but the company's mission to "invest wisely in these brands, build upon their legacy, and preserve each company’s unique ethos" suggests an established approach to e-commerce acquisition and growth.

Team Structure:

• The Senior Graphic Designer will likely be part of a marketing or creative team, reporting to a Creative Director or Marketing Manager.
• Close collaboration is expected with brand managers, product development teams, and potentially Amazon marketplace specialists.
• The company's portfolio approach means the designer may interact with individuals managing different brands within the X UP Brands umbrella.

Methodology:

• Data-Driven Design: Emphasis on creating graphics that are optimized for conversion and customer engagement, requiring an understanding of analytics and performance metrics.
• Agile Development: The fast-paced e-commerce environment suggests an agile approach to design, with quick iterations and adaptability to market changes.
• Brand Preservation & Growth: A core methodology is to respect the existing ethos of acquired brands while implementing strategies for accelerated growth.

Company Website: https://jobs.workable.com/company/6RLcGLtSrj7vAcVC9ALQeX/jobs-at-x-up-brands

📝 Enhancement Note: X UP Brands' focus on acquiring and scaling e-commerce and FBA businesses indicates a results-oriented culture where design directly impacts revenue. The designer will need to be comfortable working across multiple brand identities and understanding the unique requirements of different online marketplaces.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This role signifies a significant level of expertise and responsibility within the design function. It implies not only strong technical and creative skills but also the ability to lead projects, mentor others, and contribute strategically to brand development and marketing efforts. The focus on e-commerce and FBA marketplaces requires specialized knowledge beyond general graphic design. Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Marketing Manager, or potentially a Director of E-commerce Operations. They will collaborate extensively with brand managers, product teams, and marketing specialists across different brands within the X UP Brands portfolio. Operations Impact: The graphic designer's work directly influences customer perception, brand appeal, and conversion rates on e-commerce platforms. High-quality, optimized visuals are critical for driving sales, reducing bounce rates, and building brand trust. In an FBA context, optimized product images and A+ Content are paramount for search ranking and purchase decisions.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce visual strategy, conversion rate optimization (CRO) through design, and Amazon marketplace best practices.
• Leadership: Potential to grow into a Creative Lead or Art Director role, managing a team of designers and overseeing visual strategy for the entire brand portfolio.
• Cross-Functional Development: Gain deeper insights into e-commerce operations, digital marketing, and brand management through close collaboration with other departments.
• Skill Expansion: Opportunity to learn new design tools, techniques, and potentially explore areas like motion graphics or basic web development as it relates to e-commerce interfaces.

📝 Enhancement Note: The "Senior" title combined with the specialized e-commerce/FBA focus suggests a clear path for growth into leadership roles within the creative or marketing functions of X UP Brands, or within the broader e-commerce industry.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Rawalpindi, Pakistan. This suggests a physical office environment where team collaboration and direct supervision can occur. The company may have a dedicated office space designed to foster creativity and productivity. Office Location(s): Rawalpindi, Punjab, Pakistan. This location is a major urban center, providing access to talent and resources. Workspace Context:

• Collaborative Atmosphere: The need for close collaboration with marketing, brand management, and design teams implies an environment that encourages teamwork and open communication.
• Technology & Tools: Expect access to industry-standard design software and hardware necessary for producing high-quality visual assets for e-commerce.
• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews will be part of the daily routine, facilitating knowledge sharing and problem-solving.

Work Schedule:

• The specified working hours are 5:00 PM to 2:00 AM Pakistan Standard Time (PKT). This is a non-traditional evening shift, likely arranged to align with business needs in other time zones, such as North America or Europe, which are common markets for e-commerce businesses. Candidates must be comfortable with this schedule.

📝 Enhancement Note: The on-site requirement in Rawalpindi combined with the evening shift is a key characteristic of the work environment. Candidates should be prepared for this specific schedule and understand its implications for work-life balance and personal routines.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience, particularly in e-commerce and Amazon design.
• Technical Assessment/Portfolio Review: A dedicated session where you will present your portfolio, discuss specific projects, and potentially complete a design challenge. This stage will evaluate your creative skills, problem-solving abilities, and understanding of conversion-driven design.
• Behavioral/Cultural Fit Interview: An interview to assess your communication skills, teamwork ability, initiative, and alignment with X UP Brands' values and work environment, especially regarding the evening shift and fast-paced nature.
• Final Interview: Potentially with senior leadership to discuss strategic contributions, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best demonstrate your expertise in e-commerce design, especially Amazon listings, A+ Content, and brand identity.
• Highlight Impact: For each project, clearly articulate the problem, your role, the design process, and the quantifiable results (e.g., conversion rate increases, engagement metrics). Use data and metrics whenever possible.
• Showcase Process: Be prepared to walk through your design thinking—from initial research and concept development to final execution and optimization.
• Demonstrate Platform Knowledge: Explicitly show examples of designs tailored for Amazon and explain why those design choices were made to meet platform requirements and user behavior.
• Brand Adaptability: If you have worked across multiple brands, showcase your ability to adapt your design style to different brand personalities and target audiences.

Challenge Preparation:

• Expect a design challenge that simulates real-world tasks, such as creating optimized product listing images for a given product or designing a piece of A+ Content.
• Focus on understanding the target audience, product benefits, and platform constraints (e.g., Amazon image dimensions, text limits).
• Prepare to articulate your design rationale clearly and concisely, explaining how your design choices aim to drive conversions and meet business objectives.
• Practice time management to complete the challenge within the given timeframe.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio, especially its relevance to e-commerce and Amazon FBA. Candidates should prepare a compelling narrative around their design choices and their impact on business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (for image manipulation, retouching, and layout), Illustrator (for vector graphics, logos, icons, and illustrations), and InDesign (for layout and A+ Content creation).
• Figma: Essential for collaborative design, prototyping, and potentially UI/UX work for websites or applications. Its real-time collaboration features are valuable in a team environment.
• Canva: Useful for rapid design creation, social media assets, and potentially for empowering non-designers within the organization with template-based designs.

Analytics & Reporting:

• While not directly a design tool, familiarity with how to interpret analytics from platforms like Amazon Seller Central, Google Analytics, or e-commerce dashboards is crucial for understanding design performance and making data-driven optimizations.

CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for the designer, but understanding how design assets are used within marketing automation workflows or CRM campaigns could be beneficial.

Other Potential Tools:

• Prototyping Tools: Such as Adobe XD or InVision, if UI/UX design for websites is a significant part of the role.
• Project Management Software: Familiarity with tools like Asana, Trello, or Monday.com for managing design tasks and workflows.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, Figma, and Canva are non-negotiable for this role. An understanding of how design assets integrate with analytics and performance metrics is also highly valued.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs should be informed by performance metrics and conversion data, not just aesthetic preferences.
• Customer-Centricity: A focus on understanding the target audience and creating visuals that resonate with their needs and preferences.
• Efficiency & Agility: The ability to produce high-quality work quickly and adapt to evolving market demands and project priorities.
• Brand Integrity: A commitment to upholding and enhancing the unique ethos of each brand within the X UP Brands portfolio.
• Continuous Improvement: A proactive approach to learning new skills, adopting new tools, and refining design processes.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, brand management, and product teams, requiring strong communication and the ability to translate design concepts to non-designers.
• Feedback Loop: An environment that values constructive criticism and iterative design processes to achieve optimal results.
• Shared Ownership: A sense of collective responsibility for the success of the brands, where design plays a pivotal role in achieving business goals.
• Proactive Communication: Initiative in sharing ideas, raising concerns, and contributing to team discussions.

📝 Enhancement Note: The culture likely emphasizes results, speed, and adaptability, common in the fast-paced e-commerce sector. The ability to collaborate effectively across different functions and embrace data-informed design will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Managing diverse visual identities and project requirements for a portfolio of different e-commerce brands simultaneously.
• Dynamic E-commerce Landscape: Keeping pace with rapidly changing design trends, platform algorithms (especially Amazon's), and consumer preferences in the online retail space.
• Conversion Optimization Pressure: The direct link between design output and sales performance creates a high-pressure environment to consistently deliver high-converting visuals.
• Evening Shift Adaptation: Adjusting to and maintaining productivity within the 5 PM - 2 AM PKT work schedule.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in conversion rate optimization (CRO) through design, Amazon A+ Content best practices, and marketplace-specific visual strategies.
• Cross-Disciplinary Knowledge: Gain valuable insights into digital marketing, SEO, product management, and e-commerce operations by working closely with various teams.
• Tool Proficiency: Master advanced features of Adobe Creative Suite, Figma, and potentially explore new design and prototyping tools relevant to e-commerce.
• Mentorship & Leadership: Opportunity to mentor junior designers and potentially grow into a leadership role overseeing creative strategy for multiple brands.

📝 Enhancement Note: The primary challenge will be adapting to the demanding e-commerce environment and the specific work schedule, while growth lies in becoming a specialized e-commerce design leader.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an Amazon product listing image that aims to maximize conversions. What key elements do you focus on?" (Focus on user psychology, platform requirements, and data integration).
• "How do you approach creating A+ Content that tells a compelling brand story and highlights product features effectively for an e-commerce audience?" (Emphasize narrative structure, visual hierarchy, and benefit-driven content).
• "Walk us through a project where your design significantly impacted a key e-commerce metric (e.g., conversion rate, click-through rate). What was the challenge, your solution, and the result?" (Prepare a strong case study with quantifiable outcomes).

Company & Culture Questions:

• "How do you stay updated on the latest design trends in the e-commerce and Amazon FBA space?" (Showcase proactive learning and industry awareness).
• "How do you feel about working an evening shift (5 PM - 2 AM PKT)? How do you manage your work-life balance with such a schedule?" (Be honest about your adaptability and strategies for managing non-traditional hours).
• "X UP Brands manages a portfolio of diverse e-commerce businesses. How would you approach maintaining distinct brand identities while ensuring overall design quality and consistency across the portfolio?" (Highlight your understanding of brand strategy and adaptability).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use the STAR method (Situation, Task, Action, Result) to tell a concise story about your contribution and impact.
• Quantify Success: Whenever possible, present data and metrics that demonstrate the effectiveness of your designs. Focus on conversion rates, engagement, and sales impact.
• Highlight Amazon Expertise: Clearly point out projects specifically designed for Amazon, explaining how you adhered to platform guidelines and best practices for optimization.
• Showcase Process & Iteration: Be ready to discuss your design thinking, research methods, and how you incorporated feedback to refine your work.
• Keep it Concise: Aim for a presentation that is engaging but respects the interviewer's time, typically 15-20 minutes for the portfolio walkthrough, leaving ample time for Q&A.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate not only creative talent but also a strategic understanding of e-commerce conversion drivers and Amazon marketplace nuances. Be ready to discuss the challenges and benefits of the evening shift.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.
• Curate Your Portfolio: Select 3-5 of your most impactful e-commerce and Amazon FBA design projects. Ensure these showcase your ability to create high-converting visuals and adhere to platform-specific requirements. Quantify results where possible.
• Tailor Your Resume: Highlight keywords from the job description, such as "e-commerce," "Amazon FBA," "Adobe Creative Suite," "Figma," "Canva," "conversion optimization," and "A+ Content." Clearly state your years of experience and specific achievements.
• Prepare Your Narrative: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and the measurable impact of your work on business objectives. Be ready to discuss your experience with the specified evening work hours.
• Research X UP Brands: Understand their business model of managing an e-commerce brand portfolio and their mission. This will help you articulate your understanding of their needs and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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