Senior Graphic Designer / Digital Art Director

📍 Job Overview

Job Title: Senior Graphic Designer / Digital Art Director
Company: nuuds
Location: Dallas, Texas, United States
Job Type: Full-time
Category: Marketing Operations / Creative Operations
Date Posted: July 23, 2025
Experience Level: 7+ years (as stated), but AI analysis suggests 10+ years for a "Senior" Art Director role.
Remote Status: On-site

🚀 Role Summary

• Lead the visual identity and digital storytelling for a fast-growing fashion brand, focusing on elevated essentials.
• Drive creative execution across key digital channels including email, web, social media, and paid media campaigns.
• Collaborate closely with brand leadership to conceptualize and execute impactful, brand-forward creative campaigns.
• Maintain and evolve design systems to ensure brand consistency and efficiency across all digital touchpoints.
• Develop visually compelling assets that enhance user experience and conversion rates for eCommerce.

📝 Enhancement Note: While the job listing specifies 7+ years of experience, the title "Senior Graphic Designer / Digital Art Director" and the scope of responsibilities (leading visual identity, creative direction, managing digital asset production) strongly suggest that candidates with 10+ years of experience, particularly those with proven art direction capabilities, will be more competitive and better aligned with the seniority implied by the role. The role is categorized under Marketing/Creative Operations due to its focus on executing brand strategy across multiple digital channels and managing creative asset production workflows.

📈 Primary Responsibilities

• Digital Channel Ownership: Concept, design, and optimize creative assets for email campaigns, ensuring strong brand voice and high impact.
• Web Design & UX: Refresh website homepages, design landing pages, create collection graphics, and develop user experience visuals.
• Social Media Storytelling: Design story-first content, static posts, Instagram highlight icons, and reel covers that resonate with the brand's audience.
• Paid Media Creative: Design high-performing ad assets for Meta platforms and other paid media channels, focusing on conversion optimization.
• Creative Concept Development: Ideate and pitch innovative creative concepts with the VP of Brand to elevate the brand's visual storytelling and overall aesthetic.
• Asset Production Management: Lead and organize digital asset production calendars to ensure timely delivery of all creative assets for launches and campaigns.
• Design System Maintenance: Create and maintain design systems in Figma and Adobe Creative Suite for consistent cross-functional application.
• Cross-Functional Collaboration: Partner with marketing, merchandising, and other teams to bring seasonal campaigns to life across all relevant touchpoints.
• Motion Graphics: Create light motion assets for social media stories, reels, and website enhancements.
• Typography Integration: Develop or incorporate custom typefaces to enhance and distinguish the brand's visual identity.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on design execution and strategic creative direction. The mention of "high-converting content for eCommerce and social channels" indicates a need for a results-oriented approach, where design directly contributes to business objectives like sales and engagement. The "digital asset production calendars" responsibility points to a need for strong project management skills within the creative workflow.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for senior-level creative roles.

Experience:

• 7+ years of progressive experience in digital graphic design, with a significant portion focused on art direction within the fashion, beauty, or lifestyle industries.
• Proven track record of leading creative projects from concept to execution across multiple digital platforms.

Required Skills:

• Expertise in Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign for creating high-quality digital assets.
• Figma Proficiency: Advanced skills in Figma for design system management, prototyping, and collaborative design workflows.
• Digital Storytelling: Demonstrated ability to craft compelling visual narratives across various digital mediums.
• Creative Direction: Strong conceptual thinking and the ability to translate brand strategy into impactful visual campaigns.
• Brand Cohesion: Understanding of how to maintain and evolve a premium, modern brand aesthetic across all touchpoints.
• eCommerce & Social Media Design: Experience creating effective, high-converting content tailored for online retail and social platforms.
• Organizational Skills: Excellent project management and time management abilities to handle multiple projects and meet deadlines.
• Attention to Detail: Meticulous approach to design execution, ensuring accuracy and brand consistency.

Preferred Skills:

• Motion Design: Experience with After Effects or similar software for creating animated graphics and video intros/outros.
• Video Editing: Familiarity with video editing software for light edits or incorporating motion assets.
• Custom Typeface Design/Integration: Experience in developing or strategically incorporating unique typography to enhance brand identity.
• UX/UI Design Principles: Understanding of user experience and user interface design principles for web and app interfaces.

📝 Enhancement Note: The "7+ years" requirement is a baseline. For a Digital Art Director role, demonstrating leadership in creative concept development, ability to guide junior designers (even if not explicitly stated, it's implied in an Art Director role), and a portfolio showcasing strategic visual thinking beyond just execution will be critical. The preference for motion design and custom typefaces indicates a desire for a candidate who can bring a sophisticated, multi-dimensional visual approach to the brand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Digital Showcase: A digital portfolio (website or PDF) that clearly demonstrates a range of work across email, web, social media, and paid advertising.
• Brand Evolution Examples: Case studies showing how you've contributed to evolving or maintaining a brand's visual identity across digital platforms.
• Concept-to-Execution: Examples that illustrate your ability to take a creative brief or concept and develop it into fully realized digital assets.
• Performance-Driven Design: Showcase examples where your design work directly contributed to measurable business outcomes (e.g., increased engagement, conversion rates, click-through rates).
• Design System Examples: If possible, include examples of design systems or style guides you have created or contributed to, highlighting consistency and scalability.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for managing creative projects, from initial brief to final asset delivery, including feedback loops and revisions.
• Collaboration Methods: Detail how you collaborate with cross-functional teams (marketing, product, etc.) and stakeholders to ensure alignment and successful project outcomes.
• Asset Management: Discuss your approach to organizing, versioning, and archiving digital assets for efficient retrieval and reuse.
• Optimization Strategies: Be ready to explain how you approach A/B testing or iterative design improvements for digital assets to enhance performance.

📝 Enhancement Note: The portfolio should not just be a collection of pretty pictures; it needs to tell a story about your process, strategic thinking, and impact. For this role, highlighting projects that demonstrate an understanding of the fashion/lifestyle consumer, digital marketing funnels, and conversion optimization will be crucial. Demonstrating proficiency with Figma and the ability to articulate the creation and maintenance of design systems will be a significant plus.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Graphic Designer / Digital Art Director with 7-10+ years of experience in Dallas, Texas, the estimated annual salary range is $85,000 - $120,000 USD. This estimate accounts for the cost of living in Dallas, the specified experience level, and the creative and strategic responsibilities of the role.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for medical, dental, and vision needs.
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.
• 401(k) Plan: Retirement savings plan, potentially with a company match.
• Employee Discount: Significant discounts on nuuds apparel and products.
• Professional Development: Opportunities for growth, training, and attending industry events.
• Creative Work Environment: A dynamic and collaborative studio setting.

Working Hours:

• The role is full-time, likely comprising 40 hours per week. While core business hours will apply, there may be flexibility depending on project deadlines and campaign schedules. The role is on-site, requiring presence in the Dallas office.

📝 Enhancement Note: The salary range is an estimate. Compensation can vary based on the candidate's specific experience, portfolio strength, and negotiation skills. The benefits listed are standard for a full-time position at a growing company in this sector; specific details would be provided during the interview process. The "on-site" work arrangement implies a standard Monday-Friday work week, but creative roles often require dedication during key launch periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion / Apparel (Direct-to-Consumer, DTC)
Company Size: The input does not specify company size, but the mention of "growing fast" suggests a mid-stage startup or a rapidly scaling company, likely with a team size ranging from 50-200 employees. This size often means a dynamic, hands-on environment where individuals can make a significant impact.
Founded: The founding date is not provided, but the focus on "redefining the everyday uniform" and "community-first mindset" suggests a modern, digitally native brand.

Team Structure:

• Creative Team: The Senior Graphic Designer / Digital Art Director will likely be part of a larger marketing or creative department. This team may include other designers, copywriters, photographers, videographers, and marketing specialists.
• Reporting Structure: The role reports directly to the VP of Brand, indicating a close working relationship with senior leadership on brand strategy and visual direction.
• Cross-functional Collaboration: Close collaboration is expected with teams such as e-commerce, marketing (performance, social, email), product development, and potentially merchandising.

Methodology:

• Data-Driven Creativity: The emphasis on "high-converting content" and optimizing across channels suggests a data-informed approach to creative decision-making, blending artistic vision with performance metrics.
• Agile Campaign Execution: Given the "growing fast" nature, the team likely operates with agility, adapting quickly to market trends and campaign performance.
• Community Focus: The brand's commitment to a "community-first mindset" implies that creative output will aim to engage and resonate deeply with their target audience.

Company Website: nuuds.com (Assumed, based on domain_derived)

📝 Enhancement Note: A rapidly growing DTC fashion brand typically fosters a fast-paced, collaborative, and innovative culture. Expect a team that is passionate about the brand mission and values creativity, efficiency, and impact. The "community-first mindset" suggests that empathy for the customer and authentic connection will be key components of the brand's visual communication.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role with significant responsibility and potential for leadership within the creative function. It bridges hands-on design execution with art direction and strategic brand visual development.
Reporting Structure: Reports directly to the VP of Brand, providing high visibility and direct influence on brand strategy.
Operations Impact: This role has a direct impact on the brand's perception, customer acquisition, engagement, and conversion rates through visually compelling digital assets and cohesive brand storytelling. The quality and effectiveness of the creative output directly influence revenue and brand loyalty.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director role, leading a larger design team and shaping the overall brand aesthetic more broadly.
• Brand Strategy Influence: Deeper involvement in brand strategy, campaign conceptualization, and long-term visual planning.
• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, digital product design, or brand system development.
• Cross-functional Expansion: Develop a broader understanding of marketing operations, e-commerce strategy, and business development through close collaboration.

📝 Enhancement Note: For a candidate with 7+ years of experience, this role offers a significant opportunity to transition from a senior designer to an art director, taking on more strategic and leadership responsibilities. The direct reporting line to the VP of Brand is a strong indicator of potential for impactful career growth within the company.

🌐 Work Environment

Office Type: The role is on-site in Dallas, Texas, suggesting a physical office space. This could range from a modern co-working space to a dedicated company office.
Office Location(s): Dallas, Texas. Specifics about the office location within Dallas would be provided by the company.

Workspace Context:

• Collaborative Studio: Expect a workspace designed to foster collaboration among the creative and marketing teams, likely with shared design tools and brainstorming areas.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially hardware like high-resolution monitors and powerful workstations.
• Team Interaction: Frequent interaction with the VP of Brand, marketing teams, and other creative professionals, facilitating a dynamic exchange of ideas and feedback.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, with core business hours for team collaboration. However, the fast-paced nature of fashion and DTC marketing may require flexibility during peak seasons, product launches, or campaign rollouts.

📝 Enhancement Note: An on-site environment in Dallas for a growing fashion brand likely offers a vibrant, energetic atmosphere. The emphasis on digital channels means the workspace will be technologically equipped to support creative production and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications and cultural fit.
• Portfolio Review & Skills Assessment: A session with the hiring manager (VP of Brand) and potentially other key creative/marketing team members to review your portfolio in depth. This may include discussing specific projects, your design process, and your approach to creative challenges.
• Creative Challenge/Case Study: You might be asked to complete a small design exercise or present a case study demonstrating your ability to conceptualize and execute creative for a specific brand challenge relevant to nuuds.
• Team/Cultural Fit Interviews: Meetings with other team members to assess collaboration style, communication skills, and alignment with company values.
• Final Interview: Potentially with higher-level leadership, focusing on strategic thinking and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your skills in email, web, social, and paid media design for fashion/lifestyle brands.
• Highlight Process: For each project, clearly articulate the brief, your role, your creative process, the challenges you faced, and the solutions you implemented.
• Showcase Results: Wherever possible, include metrics or qualitative feedback that demonstrate the impact of your design work (e.g., engagement rates, conversion improvements, brand perception).
• Demonstrate Brand Understanding: Show that you understand nuuds' brand aesthetic and target audience. You might even include a speculative piece that aligns with their style.
• Be Ready to Discuss: Prepare to walk through your portfolio, explaining your design decisions and how they align with business objectives.

Challenge Preparation:

• Understand the Brand: Thoroughly research nuuds’ current branding, marketing campaigns, website, and social media presence.
• Analyze Competitors: Understand the competitive landscape and how nuuds differentiates itself visually.
• Practice Art Direction: Think about how you would approach a new campaign concept or a challenging design problem for nuuds.
• Focus on Digital: If given a challenge, focus on digital execution, considering platform best practices and user experience.

📝 Enhancement Note: The emphasis on a "strong portfolio that reflects thoughtful creative direction, a modern aesthetic, and a strong eye for what resonates digitally" means your portfolio should be polished, strategic, and demonstrate your ability to translate brand vision into effective digital creative. Be prepared to articulate the "why" behind your design choices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (essential for image manipulation, web graphics), Illustrator (essential for logos, vector graphics, layout), InDesign (for layout and print, though less emphasized for purely digital focus here).
• Figma: Crucial for collaborative design, prototyping, and building/maintaining design systems.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics or specific e-commerce platform analytics to understand user behavior and content performance.
• Experience with A/B testing tools for optimizing creative assets.

CRM & Automation:

• While not directly designing CRM interfaces, understanding how email marketing platforms (e.g., Klaviyo, Mailchimp) function and how creative assets are implemented within them is beneficial.
• Awareness of marketing automation workflows and how visual elements play a role.

📝 Enhancement Note: Proficiency in Figma is increasingly critical for collaborative design environments and design system management. A strong understanding of how design assets integrate into marketing automation platforms and contribute to campaign performance metrics is highly valued.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while staying true to the brand's modern aesthetic.
• Brand Stewardship: A deep commitment to maintaining and elevating the nuuds visual identity across all platforms.
• Data-Informed Design: Utilizing insights and performance metrics to inform creative decisions and optimize outcomes.
• Collaboration & Communication: Working effectively with cross-functional teams, valuing feedback, and contributing to a positive team dynamic.
• Customer Centricity: Creating designs that resonate with and engage the nuuds community.

Collaboration Style:

• Integrated Approach: Working closely with marketing and brand teams to ensure creative aligns with campaign strategies and business goals.
• Feedback-Oriented: Openness to constructive criticism and iterative feedback to refine designs.
• Proactive Communication: Keeping stakeholders informed of project progress and potential challenges.
• Shared Ownership: Contributing to a collective effort to build and grow the brand's visual presence.

📝 Enhancement Note: The culture at a growing DTC brand often emphasizes agility, passion for the product, and a collective drive towards success. Expect a team that is hands-on, collaborative, and values individuals who can both execute independently and contribute to team initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance: Ensuring that innovative and aesthetically pleasing designs also meet performance objectives (e.g., conversion rates, engagement).
• Rapid Iteration: Adapting quickly to evolving trends, campaign needs, and performance feedback in a fast-paced environment.
• Maintaining Brand Consistency: Upholding a cohesive visual identity across a growing range of digital touchpoints and campaigns.
• Cross-functional Alignment: Effectively collaborating with diverse teams who may have varying priorities and perspectives on creative output.

Learning & Development Opportunities:

• Advanced Digital Design Skills: Sharpening skills in motion graphics, UI/UX principles, and advanced Figma techniques.
• Brand Strategy Immersion: Gaining deeper insights into brand building, marketing strategy, and consumer psychology within the fashion industry.
• Leadership Development: Opportunities to mentor junior designers, lead creative projects, and contribute to strategic planning.
• Industry Trends: Staying abreast of the latest in digital design, e-commerce trends, and fashion marketing through internal projects and external resources.

📝 Enhancement Note: This role offers a prime opportunity to grow from a senior designer to a strategic creative leader, directly influencing a growing brand's visual identity and market perception. The challenges are inherent to a scaling DTC business, providing ample opportunity for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a brand's core values and aesthetic into compelling digital campaigns across different channels like email, social, and paid ads?" (Focus on your process, strategic thinking, and channel-specific considerations.)
• "Describe a time you had to balance creative experimentation with strict brand guidelines or performance targets. What was your approach?" (Showcase your ability to be both innovative and results-oriented.)
• "How do you stay updated on design trends, particularly within the fashion and e-commerce space, and how do you incorporate them into your work?" (Highlight your proactive learning and trend integration.)
• "Walk me through your process for creating and maintaining a design system. What are the key benefits and challenges?" (Demonstrate your understanding of scalable design and consistency.)

Company & Culture Questions:

• "Based on what you know about nuuds, how would you evolve our visual storytelling on Instagram?" (Showcase your understanding of the brand and creative ideation.)
• "How do you prefer to collaborate with marketing teams or stakeholders who may not have a design background?" (Assess your communication and stakeholder management skills.)
• "What are your thoughts on nuuds' current visual presence? What opportunities do you see for enhancement?" (Demonstrate critical thinking and strategic vision.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your role, your process, the solution, and the outcome.
• Quantify Impact: Use data and metrics to support the success of your designs whenever possible.
• Highlight Collaboration: Mention how you worked with other teams or individuals to achieve project goals.
• Showcase Versatility: Ensure your selected projects demonstrate your range across different digital platforms and campaign types.
• Be Concise: Respect the interviewer's time; present your most impactful work clearly and efficiently.

📝 Enhancement Note: Be prepared to discuss your design philosophy, your understanding of the nuuds brand, and how your skills directly align with the responsibilities outlined. Demonstrating a proactive, strategic, and collaborative approach will be key to success.

📌 Application Steps

To apply for this Senior Graphic Designer / Digital Art Director position:

• Submit your application through the provided Lever link.
• Tailor Your Resume: Highlight experience with fashion/lifestyle brands, digital channels (email, web, social, paid), and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible.
• Curate Your Portfolio: Select your strongest, most relevant work that showcases your digital design skills, creative direction, and impact. Ensure it's easily accessible and professionally presented.
• Prepare for Discussion: Be ready to articulate your design process, your strategic thinking, and how you would contribute to nuuds' brand vision.
• Research nuuds: Understand their brand, mission, target audience, and current marketing efforts to inform your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary ranges and specific company culture elements, should be verified directly with nuuds during the application and interview process.