Senior Graphic Designer, Branded Partnerships

📍 Job Overview

Job Title: Senior Graphic Designer, Branded Partnerships

Company: Betches Media

Location: New York, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-03-25

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Execute high-impact visual designs for branded partnership campaigns, focusing on social media, digital platforms, and experiential activations.

• Develop compelling sales and client-facing presentation decks that clearly articulate campaign strategies, creative concepts, and measurable results.

• Collaborate closely with Sales, Partnerships, and Analytics teams to ensure creative output aligns with campaign objectives, client brand guidelines, and Betches' distinctive aesthetic.

• Drive brand consistency and evolve design systems for the Branded Partnerships team, maintaining a high standard of visual execution across all touchpoints.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within the Branded Partnerships team. The emphasis on client-facing presentations, campaign performance data, and collaboration with sales suggests a strong need for not just creative talent, but also a strategic understanding of how design contributes to commercial success in the branded content space.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets for branded partnership campaigns, including Instagram feed posts, Stories, Reels, newsletters, sponsored articles, and event collateral.

• Create visually engaging and polished sales and client presentation decks that effectively communicate campaign concepts, proposed strategies, and post-campaign performance metrics.

• Translate complex campaign objectives and client briefs into compelling visual narratives that resonate with target audiences while adhering to both Betches' brand voice and client brand guidelines.

• Analyze performance data (e.g., engagement rates, click-through rates, impressions) to inform and refine creative output, demonstrating a data-informed design approach.

• Support experiential marketing initiatives by designing impactful signage, custom photo backdrops, event invitations, and other on-site collateral.

• Collaborate proactively with the Senior Art Director to translate creative direction and feedback into final, high-quality deliverables.

• Work in tandem with Sales, Account Management, and Analytics teams to ensure all creative deliverables meet strategic campaign objectives, technical specifications, and brand standards.

• Contribute actively to creative brainstorms, offering conceptual thinking and innovative visual ideas that align with strategic branded partnership goals.

• Maintain and evolve design templates, visual systems, and branded design guidelines specifically for the Branded Partnerships team to ensure consistency and efficiency.

• Ensure all visual assets are cohesive, on-brand with Betches' bold and playful aesthetic, and meet client brand requirements.

• Stay abreast of the latest design trends, emerging digital formats, social media best practices, and competitor creative strategies, sharing insights with the broader design team.

• Maintain meticulous organization of design files, ensuring they are layered correctly, properly named, and ready for efficient handoff or revisions.

• Provide guidance and mentorship to more junior designers, fostering a collaborative and learning-oriented team environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic client engagement. The emphasis on "translating campaign objectives into engaging visual stories" and "applying performance data to continuously refine creative output" indicates a need for a designer who understands the business impact of their work, not just aesthetic appeal.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically preferred for senior-level roles. A strong portfolio demonstrating equivalent experience will be highly valued.

Experience: Minimum of 5+ years of professional design experience, with a strong preference for experience gained in an agency setting or a fast-paced branded content environment.

Required Skills:

• Graphic Design: Exceptional proficiency in core graphic design principles, including typography, color theory, composition, and layout.

• Adobe Creative Suite: Advanced mastery of Adobe Photoshop and Adobe Illustrator for creating and manipulating digital and print assets.

• Presentation Design: Proven ability to design polished, compelling, and visually storytelling sales and client presentation decks.

• Branded Content Creation: Experience in developing creative assets for various digital platforms, including social media (Instagram feed, Stories), newsletters, and web content.

• Client-Facing Communication: Strong verbal and written communication skills, with the ability to interpret creative briefs, present design concepts, and receive/incorporate feedback effectively.

• Collaboration: Demonstrated ability to work effectively in a team environment, collaborating with sales, marketing, account management, and analytics departments.

• Brand Consistency: Keen eye for maintaining brand integrity and ensuring visual alignment with established brand guidelines (both Betches' and client brands).

• Adaptability: Ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a dynamic, fast-paced setting.

Preferred Skills:

• Canva Proficiency: Familiarity with Canva for quicker asset creation or collaborative workflows.

• Data-Informed Design: Curiosity and basic understanding of social media performance metrics and how they can influence design decisions.

• Experiential Design: Experience designing assets for events, such as signage, backdrops, and collateral.

• Mentorship: Experience or aptitude for guiding and providing feedback to junior designers.

• Video/Motion Graphics: Basic understanding or experience with motion graphics or video editing tools (e.g., Adobe After Effects) could be a plus for dynamic social content.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with the emphasis on agency or branded content environments, suggests the employer is looking for a designer who can hit the ground running with minimal ramp-up time and possesses a sophisticated understanding of client-driven creative processes. Familiarity with Canva is noted as a plus, indicating potential use for rapid content creation or internal team collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Branded Content Examples: Showcase a minimum of 3-5 distinct projects demonstrating your ability to create engaging visual content for brands across social media platforms (Instagram Stories, feed posts, etc.), newsletters, and sponsored digital content. Highlight how your design contributed to campaign engagement.

• Presentation Deck Samples: Include 1-2 examples of sales or client presentation decks you have designed. Focus on clarity, visual storytelling, strategic layout, and how you incorporated data or key messaging effectively.

• Brand Guideline Adherence: Demonstrate instances where you successfully adapted designs to adhere to both a client's specific brand guidelines and an overarching brand aesthetic (like Betches').

• Visual Storytelling: Provide examples that clearly illustrate your ability to translate campaign objectives or client briefs into compelling visual narratives.

Process Documentation:

• Workflow Design: Be prepared to discuss your personal design workflow from brief to final delivery, including how you manage feedback, revisions, and file organization.

• Collaboration Integration: Articulate how you integrate with sales, account management, and analytics teams to ensure design deliverables are strategically sound and meet performance goals.

• Data Application: Be ready to explain how you have used (or would use) performance data or engagement metrics to inform your design decisions or iterate on creative assets.

📝 Enhancement Note: For a role focused on Branded Partnerships, the portfolio should emphasize not just aesthetic quality but also the ability to translate business objectives into visual assets that drive engagement and meet client expectations. Demonstrating an understanding of campaign performance and client brand integration will be crucial.

💵 Compensation & Benefits

Salary Range: The expected annual base salary for this Senior Graphic Designer position is between $85,000 and $100,000 USD. This range is determined by factors such as years of experience, specific skills, and location.

Benefits:

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance plans.

• Paid Time Off (PTO): Includes vacation days, sick leave, and potentially personal days.

• Holidays: Paid federal and potentially company-specific holidays.

• 401(k) or Retirement Plan: May offer a retirement savings plan, potentially with a company match.

• Professional Development: Opportunities for continued learning, such as workshops, courses, or conference attendance, to enhance design skills and industry knowledge.

• Employee Assistance Program (EAP): Confidential counseling and support services.

• Commuter Benefits: Potential for pre-tax benefits for public transportation or parking.

• Company Perks: Access to Betches' unique culture and perks, which may include event invitations, product discounts, or other lifestyle benefits as detailed on their culture page.

Working Hours: The role is designated as Full-Time, typically implying a standard workweek of approximately 40 hours. While the exact schedule may vary, a hybrid work arrangement suggests a need for flexibility and availability during core business hours for collaboration.

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer role in New York City, reflecting the required experience and specialized focus on branded partnerships. The mention of "perks" and a detailed "culture and perks" page suggests that the overall compensation package may include non-monetary benefits that align with Betches' brand and employee experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Entertainment, Lifestyle, Humor. Betches Media operates within the dynamic digital media landscape, creating content that resonates with a predominantly female audience through humor and relatable lifestyle commentary. As part of LBG Media, it benefits from a larger global media network.

Company Size: Betches Media is a growing organization, likely falling into the mid-size category within the digital media sector. This size often means a fast-paced environment with opportunities for significant impact, alongside a culture that balances structured processes with agile adaptability.

Founded: Betches was founded with a mission to provide witty, honest, and candid content for women. Its evolution into a multi-platform media company reflects its success in building a strong brand and community, now entering an "exciting new chapter" as part of LBG Media.

Team Structure:

• The Senior Graphic Designer will report to the Senior Art Director, indicating a clear hierarchy within the design function.

• Close collaboration is expected with the Sales & Partnerships teams, highlighting a cross-functional structure where design directly supports revenue-generating initiatives.

• The role may also involve interaction with Account Management and Analytics teams, suggesting an integrated approach to campaign execution and performance measurement.

Methodology:

• Data-Driven Creativity: A key methodology is the application of performance data (engagement rates, CTR, impressions) to inform and refine creative output, ensuring designs are not only aesthetically pleasing but also effective in achieving campaign goals.

• Client-Centric Design: The process emphasizes understanding client brand guidelines and campaign objectives to create tailored, impactful branded content.

• Agile Execution: Operating in a "fast-paced environment" suggests an agile approach to design production, with an emphasis on quick turnarounds and iterative improvements based on feedback and results.

• Brand Voice Integration: Maintaining Betches' "bold, playful aesthetic" while aligning with client brands requires a nuanced approach to creative execution.

Company Website: https://careers.betches.com

📝 Enhancement Note: Betches Media's culture is built on humor, authenticity, and a deep understanding of its audience. For a designer, this means being comfortable with a bold, playful aesthetic and able to translate that into effective branded content that also respects client brand standards. The integration with sales and partnerships is a critical aspect, positioning design as a revenue driver.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a level of expertise and responsibility beyond entry-level or mid-level positions. It implies a strong command of design principles, proficiency in industry-standard tools, and the ability to work independently on complex projects. The role also involves contributing to strategic creative output for high-value partnerships and potentially mentoring junior staff.

Reporting Structure: The Senior Graphic Designer reports directly to the Senior Art Director. This structure provides clear creative leadership and direction, allowing for mentorship and skill development under experienced guidance.

Operations Impact: The role's impact is directly tied to the success of Branded Partnerships. By creating visually compelling and effective campaign assets, the designer contributes to client satisfaction, campaign performance (engagement, conversions), and ultimately, revenue generation for Betches Media. The ability to translate data into design improvements further amplifies this impact.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role, taking on more strategic creative direction and team management responsibilities.

• Specialization: Deepen expertise in branded content, experiential design, or potentially explore adjacent areas like motion graphics or UI/UX design if interests align.

• Cross-Functional Expertise: Develop a stronger understanding of sales strategies, client management, and marketing analytics through close collaboration, potentially opening doors to roles in broader marketing or creative strategy.

• Mentorship Development: Hone leadership and communication skills by mentoring junior designers, preparing for future team lead opportunities.

• Industry Influence: Contribute to shaping the visual identity of branded campaigns for a prominent digital media brand, building a strong portfolio and professional reputation.

📝 Enhancement Note: The "Senior" title, coupled with mentorship responsibilities and direct support of revenue-generating partnerships, suggests a clear path for growth. Opportunities likely exist in creative leadership, specialized design areas, or broader strategic roles within the media company.

🌐 Work Environment

Office Type: The job is listed as "Hybrid," indicating a blend of in-office and remote work. This suggests Betches Media maintains a physical office space in New York City that employees are expected to utilize for a portion of the workweek.

Office Location(s): New York, NY, United States. This prime location offers access to a vibrant creative and media hub.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and common areas conducive to brainstorming and team interaction with sales, partnerships, and fellow designers.

• Creative Tools: Access to necessary design hardware (computers, monitors) and software, including the Adobe Creative Suite, is expected.

• Team Interaction: The hybrid model allows for focused individual work remotely while leveraging in-office time for team meetings, creative reviews, and building professional relationships with colleagues across departments.

Work Schedule: As a Full-Time position, the standard work schedule is expected to be around 40 hours per week. The hybrid arrangement allows for flexibility in structuring the workweek, balancing remote productivity with in-office collaboration and team engagement.

📝 Enhancement Note: The hybrid work environment is common in the media industry and offers a balance between focused individual work and collaborative team engagement. The New York City location provides access to industry events and a rich creative ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios to assess basic qualifications and creative fit.

• Portfolio Review & Creative Challenge: Candidates will be asked to present their portfolio, discussing their design process, rationale, and impact on previous projects. A design challenge, potentially focused on creating assets for a hypothetical branded partnership or refining existing concepts, may be administered.

• Team/Stakeholder Interviews: Interviews with the Senior Art Director, members of the Sales/Partnerships teams, and potentially other designers to evaluate collaboration skills, communication, cultural fit, and strategic thinking.

• Final Interview: A potential final interview with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Showcase Branded Partnerships: Prioritize projects that highlight your experience with branded content, client-specific campaigns, and digital media.

• Demonstrate Process: Clearly articulate your design thinking, problem-solving approach, and how you translated briefs into visual solutions. Explain your role in each project.

• Highlight Impact: If possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., "increased engagement by X%," "positive client feedback").

• Visual Storytelling: Structure your portfolio presentation to tell a compelling story about your skills and experience, emphasizing your ability to align creative with business objectives.

• Client Guideline Adherence: Include examples that show your ability to work within established brand guidelines, both for Betches and for external clients.

• Conciseness: Be prepared to present your strongest work efficiently, focusing on quality over quantity.

Challenge Preparation:

• Understand the Brand: Thoroughly research Betches Media's brand voice, aesthetic, and target audience. Understand their existing content and partnership examples.

• Client-Centric Thinking: For any design challenge, focus on the client's objectives and how your design will meet those goals while maintaining Betches' brand integrity.

• Data-Informed Approach: Consider how performance metrics could be applied to your design solutions, even if not explicitly provided in the challenge.

• Presentation Skills: Practice articulating your design decisions clearly and confidently, explaining the rationale behind your choices.

📝 Enhancement Note: The interview process will likely assess not only design skills but also the candidate's ability to collaborate with revenue-generating teams and understand the business impact of their creative work. A strong portfolio demonstrating successful branded partnerships and clear presentation skills will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for image editing, vector graphics, and layout design.

• Presentation Software: Expertise in creating visually appealing decks using tools like Google Slides, PowerPoint, or Keynote.

• Canva: Familiarity is a plus, potentially used for rapid asset creation or internal team collaboration.

Analytics & Reporting:

• Social Media Analytics: Familiarity with understanding and interpreting performance metrics from platforms like Instagram Insights.

• General Analytics Platforms: Basic understanding of how data from platforms like Google Analytics or internal reporting tools informs creative decisions.

CRM & Automation:

• While not a direct requirement for the designer, an understanding of how creative assets integrate into CRM or marketing automation platforms (e.g., for email campaigns) may be beneficial.

📝 Enhancement Note: The core technical requirement is a strong command of Adobe Creative Suite. Familiarity with presentation software and an understanding of social media analytics are also key, reflecting the role's focus on performance-driven branded content.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while staying aligned with brand and client objectives.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse teams, including sales, partnerships, and fellow creatives.

• Authenticity & Humor: Embracing Betches' core values of being funny, honest, and candid in all creative output.

• Data-Driven Excellence: A commitment to using performance data to inform design decisions and achieve measurable results.

• Client Focus: Dedication to delivering high-quality, impactful work that meets and exceeds client expectations.

Collaboration Style:

• Cross-Functional Integration: A collaborative environment where designers work closely with sales and partnerships, acting as a strategic partner rather than just an order-taker.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to foster continuous improvement and creative growth.

• Agile & Responsive: A dynamic approach to design production, adapting quickly to project needs and evolving campaign strategies.

• Knowledge Sharing: A culture that encourages sharing insights on design trends, best practices, and creative ideas across the design and broader marketing teams.

📝 Enhancement Note: The culture at Betches Media is likely energetic and fast-paced, valuing creativity, humor, and a results-oriented approach. The designer must be able to integrate seamlessly with revenue-focused teams and contribute to a collaborative, feedback-rich environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics: Effectively merging Betches' distinctive, bold aesthetic with diverse client brand guidelines requires creative problem-solving and adaptability.

• Pace of Digital Media: Keeping up with rapidly evolving social media trends, platform updates, and short campaign turnaround times demands agility and efficient workflow management.

• Quantifying Creative Impact: Translating creative efforts into measurable business results and demonstrating ROI can be challenging but is critical for this role.

• Managing Multiple Stakeholders: Navigating feedback and priorities from various internal teams (Sales, Partnerships, Art Direction) and external clients requires strong communication and organizational skills.

Learning & Development Opportunities:

• Branded Content Specialization: Deepen expertise in creating high-performing branded content for a leading digital media company.

• Client Relationship Exposure: Gain insights into client management and partnership strategy by working closely with the Sales and Partnerships teams.

• Performance Analytics: Enhance understanding of how design impacts key performance indicators (KPIs) through collaboration with the Analytics team.

• Industry Trend Immersion: Stay at the forefront of digital design, social media, and branded content trends through daily work and potential industry engagement.

• Mentorship and Skill Development: Receive guidance from a Senior Art Director and potentially mentor junior designers, fostering leadership and communication skills.

📝 Enhancement Note: This role offers significant opportunities for growth within branded content and digital media design. The challenges are inherent to a fast-paced, client-facing creative role, and successfully navigating them will build valuable skills and experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's strict brand guidelines with your own creative vision. How did you achieve a successful outcome?" (Assesses adaptability and client management)

• "Walk us through your process for designing a branded Instagram Story campaign from concept to final asset. How would you ensure it aligns with both Betches' and the client's brand?" (Evaluates process, brand integration, and platform-specific knowledge)

• "How do you stay updated on design trends and emerging social media formats, and how have you incorporated new trends into your work?" (Tests proactivity and industry awareness)

Company & Culture Questions:

• "What excites you about Betches Media and our approach to content and partnerships?" (Assesses cultural fit and genuine interest)

• "How do you handle constructive criticism or feedback on your designs, especially from non-design stakeholders?" (Probes communication and collaboration skills)

• "Describe your experience working in a hybrid or fast-paced agency-like environment. How do you manage your time and priorities effectively?" (Evaluates work style and adaptability)

Portfolio Presentation Strategy:

• Narrative is Key: For each project, tell a story: the brief/objective, your role and process, the creative solution, and the outcome/impact.

• Highlight Branded Content: Emphasize projects that demonstrate your ability to create engaging, effective content for brands across digital platforms.

• Showcase Presentation Design: Include your best sales/client deck examples and explain the strategic choices made in their layout and visual communication.

• Data Integration: If possible, discuss how data influenced your design or how you measured success.

• Concise & Confident: Be prepared to present your strongest work efficiently, answering questions clearly and confidently.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design proficiency but also a strategic mindset, strong communication skills, and an understanding of how design drives business results within the branded partnerships context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Betches Media careers site.

• Tailor Your Resume: Highlight experience relevant to branded content, agency work, presentation design, and social media campaigns. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest projects that showcase branded partnership work, sales decks, and adherence to brand guidelines. Ensure it's easily accessible (e.g., via a link).

• Prepare Your Portfolio Presentation: Be ready to discuss your process, rationale, and the impact of your work for each selected project. Practice your delivery.

• Research Betches Media: Understand their brand voice, target audience, and recent partnerships to inform your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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