Senior Graphic Designer - Brand & Marketing

📍 Job Overview

Job Title: Senior Graphic Designer - Brand & Marketing Company: T2 Tea Location: Collingwood, Australia Job Type: Full-time, Salaried Category: Marketing Operations / Creative Operations Date Posted: 2025-08-21 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end creative concept development, design, and finished artwork for all T2 marketing campaigns, brand toolkits, website content, and promotional assets.
• Champion brand consistency and creative excellence across all customer touchpoints, ensuring a fresh, modern, and future-facing interpretation of the T2 brand.
• Develop and maintain T2’s visual identity guidelines, providing guidance and mentorship to other creative team members to foster a culture of creativity and craft.
• Collaborate closely with the Head of Creative and the wider Marketing Team to drive engagement, brand love, and commercial results through innovative design thinking.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for strategic input into brand application and potentially some project management of design initiatives. The focus on "brand and marketing" indicates a strong connection to Go-To-Market (GTM) strategies, requiring designers to understand commercial objectives and target audience engagement. The role reports to the Head of Creative, suggesting a significant level of autonomy and responsibility within the creative function.

📈 Primary Responsibilities

• Spearhead the creative concept development, design execution, and final artwork creation for all marketing initiatives, including campaigns, digital content, website assets, and in-store communications.
• Partner with the Head of Creative to translate overarching brand strategy into compelling and commercially effective creative executions that resonate with target audiences.
• Develop and own a long-term brand platform strategy to ensure cohesion and consistent application of visual identity across all channels and markets, working with internal and external stakeholders.
• Build, maintain, and enforce T2’s comprehensive brand visual identity guidelines, ensuring adherence across all marketing materials, digital platforms, and physical touchpoints.
• Oversee the design and production of assets for T2’s website, email marketing campaigns, social media content, packaging (if applicable), and event collateral.
• Collaborate proactively with campaign managers, digital marketing specialists, and external partners (e.g., media agencies, printers) to deliver high-quality, channel-optimized creative outputs.
• Ensure all creative outputs demonstrate a deep understanding of target audiences, current cultural trends, and best practices in retail marketing and brand storytelling.
• Mentor, guide, and provide constructive feedback to junior creative team members or designers, fostering a collaborative environment that encourages creativity, meticulous craft, and innovative design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand stewardship. The emphasis on "long-term brand platform" and "guidelines" suggests a need for a designer with a strong understanding of information architecture for creative assets and brand governance. The collaboration with "campaign managers" and "digital teams" points to a need for skills in creating assets optimized for various marketing channels, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience:

• 5-10 years of professional experience in graphic design, with a significant focus on brand development and marketing collateral creation within a retail or consumer goods environment.
• Demonstrated experience in leading creative projects from concept to completion, managing multiple projects simultaneously within a fast-paced environment.
• Proven track record in developing and implementing brand visual identity systems and guidelines.

Required Skills:

• Graphic Design Expertise: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with other design software.
• Brand Development & Management: Deep understanding of brand strategy, visual identity systems, and maintaining brand consistency across diverse marketing channels.
• Marketing Campaign Design: Proven ability to conceptualize and design compelling visual assets for integrated marketing campaigns (digital, social, print, OOH).
• Digital Design Proficiency: Experience designing for web, email marketing, social media platforms, and digital advertising, with an understanding of responsive design principles.
• Creative Concept Development: Strong conceptual thinking and ability to generate innovative design ideas that align with brand objectives and commercial goals.
• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Mentorship & Leadership: Experience in guiding, mentoring, and providing feedback to other designers, fostering a collaborative and high-performing creative team.

Preferred Skills:

• Motion Graphics/Video Editing: Familiarity with Adobe After Effects or similar tools for creating animated graphics or short video content for digital channels.
• UI/UX Design Principles: Understanding of user interface and user experience design principles for web and app content.
• Photography & Art Direction: Experience in art directing photoshoots or providing creative direction for visual content creation.
• Retail Marketing Experience: Specific experience designing for the retail sector, understanding of in-store visual merchandising and promotional displays.
• Project Management: Basic project management skills to manage design timelines and deliverables effectively.

📝 Enhancement Note: The experience level "5-10 years" indicates a need for someone who can operate independently and mentor others, suggesting a strategic and leadership-oriented approach to design operations. The emphasis on "retail marketing best practice" and "commercial results" implies that candidates should be able to connect design output to business objectives, a key trait for GTM-aligned roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong range of graphic design work, with a clear emphasis on brand development, marketing campaign creative, and digital asset creation.
• Examples demonstrating the ability to translate brand strategy into cohesive visual narratives across multiple channels (e.g., campaign visuals, web banners, social media graphics, email templates).
• Case studies or project examples that highlight the applicant's role in developing or maintaining brand visual identity guidelines and ensuring consistent application.
• Demonstrate creative concept development process, from initial ideation to final execution, with a focus on problem-solving and achieving specific marketing objectives.
• Showcase experience in designing for digital platforms, including website elements, social media content, and email marketing, illustrating an understanding of platform-specific best practices.

Process Documentation:

• Examples of how you have developed or contributed to brand style guides, visual identity systems, or creative briefs.
• Documentation or examples of processes used for managing design projects, including workflow, feedback loops, and final asset delivery.
• Evidence of creating or refining design processes to improve efficiency, consistency, or creative output quality.

📝 Enhancement Note: For a senior role focused on brand and marketing, a portfolio is crucial. It should not only display creative talent but also strategic thinking around brand application and marketing effectiveness. The ability to articulate the design process and demonstrate how it leads to measurable outcomes (like increased engagement or brand consistency) is highly valued in marketing operations and GTM roles.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Senior Graphic Designer in Collingwood, Australia, with 5-10 years of experience, the estimated annual salary range is AUD $90,000 - $120,000. This estimate considers the cost of living in Melbourne, the demand for experienced creative professionals, and typical compensation for roles with significant brand stewardship responsibilities.

Benefits:

• Employee Discount: Enjoy a generous 50% discount on T2 products.
• Tea Enjoyment: Access to endless cups of tea.
• Recognition & Rewards: Participation in the "Moment Makers" program for recognition and exciting prizes.
• Volunteer Leave: One paid volunteer leave day per year for purpose-aligned organizations.
• Workplace Policies: Access to progressive policies including Menopause, Gender Equity, Equitable Remuneration, and flexible working arrangements.
• Employee Assistance Program (EAP): Confidential support services available.
• T2 Culture Club: Opportunities to participate in company celebrations and events.
• Hybrid Work: Flexible working arrangement options, including hybrid work.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility offered through hybrid work arrangements.

📝 Enhancement Note: The provided benefits are attractive and indicate a company culture that values employee well-being and engagement. The mention of "hybrid work" and "flexible working arrangement options" is a key benefit for many professionals, especially in creative and marketing roles. The salary estimate is based on general market data for similar roles in Australia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Specialty Tea) Company Size: T2 operates as a significant global brand within the specialty tea retail sector. While the exact number of employees isn't specified, its presence in multiple countries and a dedicated creative team suggests a medium-to-large enterprise structure. Founded: T2 was founded in 1996, which signifies a mature brand with established market presence and a history of innovation in the tea industry.

Team Structure:

• The role reports to the Head of Creative, indicating a direct line of reporting within a dedicated creative department.
• The Senior Graphic Designer will work closely with the wider Marketing Team, implying cross-functional collaboration with marketing specialists, campaign managers, and potentially digital marketing teams.
• There is an expectation to "mentor and provide guidance to other creative team members," suggesting the presence of junior designers or other creative support staff within the team.

Methodology:

• Brand-Centric Approach: A strong emphasis is placed on brand consistency, visual identity, and translating brand strategy into creative executions.
• Data-Informed Creativity: While not explicitly stated, the goal of driving "commercial results" and "engagement" suggests that creative decisions are informed by marketing objectives and potentially performance data.
• Collaborative Workflow: The role requires close collaboration with various internal teams and external partners, indicating a process that values teamwork and communication.

Company Website: [T2 Tea Website - assuming it's www.t2tea.com or similar]

📝 Enhancement Note: T2 is a well-established brand known for its unique retail experience and product offerings. This context suggests a creative environment that balances brand integrity with commercial demands, common in retail marketing. The company's focus on culture and employee well-being, as indicated by the benefits, points to a supportive work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Creative/Marketing Operations function. It signifies a role that requires not only advanced design skills but also strategic input, brand guardianship, and the ability to influence creative direction and mentorship. Reporting Structure: The Senior Graphic Designer reports directly to the Head of Creative. This structure provides a clear reporting line and opportunities for direct mentorship and strategic alignment with senior leadership. The role also involves significant collaboration with the broader Marketing team. Operations Impact: The Senior Graphic Designer plays a vital role in shaping the visual representation of the T2 brand across all marketing channels. Their work directly impacts brand perception, customer engagement, and ultimately, commercial results by ensuring attractive and effective marketing collateral. This role is critical in translating marketing strategies into visually compelling assets that drive sales and build brand loyalty.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Lead or Art Director role, taking on more strategic responsibility for creative campaigns and team management.
• Specialization: Opportunity to deepen expertise in specific areas like digital brand strategy, campaign creative direction, or motion graphics within the T2 brand context.
• Cross-functional Exposure: Gaining broader experience by collaborating closely with marketing, e-commerce, and retail teams, understanding how creative operations integrate with broader GTM strategies.
• Brand Stewardship: Developing a deep understanding of a global consumer brand, honing skills in brand governance and long-term brand platform development.

📝 Enhancement Note: The "Senior" title and reporting to the Head of Creative suggest a path towards creative leadership. The emphasis on brand platform development and mentoring indicates opportunities for developing strategic and leadership capabilities within the design and marketing operations domain.

🌐 Work Environment

Office Type: The job description mentions the head office is located in "lively Collingwood, close-by to delicious cafes and public transport (both train and tram)." This suggests a modern, well-located office environment. Office Location(s): Collingwood, Australia. Workspace Context:

• Collaborative Hub: The role requires close collaboration with the Head of Creative and the Marketing Team, suggesting an open and interactive workspace designed to facilitate teamwork.
• Creative Resources: As a Senior Graphic Designer, access to industry-standard design software and hardware is expected. The company's focus on creative excellence implies a supportive environment for design tools.
• Team Interaction: Opportunities to engage with marketing professionals on campaign strategy and execution, fostering a dynamic and integrated work environment.

Work Schedule:

• The role is full-time, with the company offering "Flexible working arrangement options, including hybrid work." This indicates a degree of autonomy in managing work hours and location, balancing office-based collaboration with remote flexibility.

📝 Enhancement Note: The hybrid work model and location in a vibrant area like Collingwood are significant factors for the work environment. This setup supports a balance between in-person collaboration, essential for creative brainstorming and team cohesion, and the flexibility valued by many professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Interview with Hiring Manager: A crucial stage where the Head of Creative will review the candidate's portfolio, discussing past work, design philosophy, and approach to brand development. This will likely include questions about creative process, problem-solving, and leadership/mentorship experience.
• Cross-functional Interview: Potentially an interview with members of the Marketing Team or other key stakeholders to assess collaboration skills and understanding of marketing objectives.
• Final Interview: May involve a more senior leader or a final discussion on strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase your skills in brand development, marketing campaign design, and digital asset creation relevant to T2's retail context.
• Highlight Process & Impact: For each project, clearly articulate the brief/objective, your role, the creative process you followed, the tools used, and the outcomes or impact achieved (if quantifiable). Focus on how your design decisions supported marketing goals.
• Demonstrate Brand Thinking: Include examples that show your ability to interpret and apply brand guidelines, develop visual identity systems, and maintain consistency across different platforms.
• Showcase Versatility: Include a mix of digital and print work, illustrating your capability across various media. If possible, include examples of website design, social media graphics, or email marketing.
• Prepare for Discussion: Be ready to talk through your design choices, justify your creative decisions, and discuss your approach to mentorship and collaboration.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential design challenge or take-home assignment that reflects the responsibilities of the role, such as developing creative concepts for a new campaign or updating brand assets.
• If a challenge is given, focus on understanding the brief, demonstrating strategic thinking, maintaining brand consistency, and presenting your work clearly and professionally.

📝 Enhancement Note: For a senior creative role, the portfolio is paramount. Candidates should prepare to walk through their work, explaining the "why" behind their design choices and how they contributed to business objectives. This aligns with the expectations of operations roles that link creative output to commercial success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically:
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe InDesign: For layout design, brochures, flyers, and brand guideline documents.
• Prototyping/Design Tools (Potentially): Familiarity with tools like Figma or Sketch for web/digital design and collaboration might be beneficial.

Analytics & Reporting:

• While not a primary focus for a designer, understanding how design impacts website traffic, conversion rates, and engagement metrics (e.g., through Google Analytics, social media analytics platforms) is advantageous.

CRM & Automation:

• No direct CRM or automation tool proficiency is explicitly required for this design role, but understanding how marketing automation platforms (e.g., HubSpot, Mailchimp) utilize design assets is a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for a graphic designer. The mention of "web content" and "digital content" implies a need for skills in designing for digital platforms, where understanding basic UX/UI principles and responsive design is increasingly important.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, innovative, and impactful design work.
• Brand Stewardship: Deep respect for and a proactive approach to maintaining and evolving the T2 brand identity and visual language.
• Collaboration & Teamwork: Valuing strong partnerships with marketing, creative, and other internal teams to achieve shared goals.
• Customer Focus: Designing with an understanding of target audiences, their needs, and how to create engaging experiences that drive brand loyalty.
• Efficiency & Process: Developing and adhering to efficient design processes to ensure timely delivery and consistent quality across all outputs.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing teams to understand campaign objectives, target audiences, and channel requirements.
• Constructive Feedback: Participating in and providing constructive feedback within the creative team and with stakeholders to elevate the quality of work.
• Proactive Communication: Maintaining open lines of communication with the Head of Creative and team members to ensure alignment and address challenges promptly.
• Mentorship & Knowledge Sharing: Actively sharing expertise and guiding junior team members to foster collective growth and skill development.

📝 Enhancement Note: The emphasis on "brand and marketing" and "commercial results" suggests a culture where creativity is directly tied to business objectives. The mention of mentoring indicates a culture that values growth and knowledge transfer within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring that all creative outputs adhere to brand guidelines while also pushing creative boundaries to keep the brand fresh and engaging.
• Managing Multiple Stakeholder Needs: Effectively interpreting and delivering on diverse creative requests from various departments within the marketing team and potentially other business units.
• Adapting to Evolving Digital Trends: Staying current with the latest design trends, digital platform requirements, and consumer behaviors to ensure T2's visual communication remains relevant and effective.
• Mentoring Junior Talent: Effectively guiding and developing less experienced designers while still managing personal workload and creative output.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized design software or explore new creative tools.
• Brand Strategy Workshops: Participating in sessions focused on brand management, marketing strategy, and consumer insights to enhance strategic design thinking.
• Industry Trend Research: Being encouraged to research and present on emerging design trends, digital marketing best practices, and competitor creative strategies.
• Creative Leadership Skills: Developing skills in art direction, project management, and team mentorship through hands-on experience and guidance from the Head of Creative.

📝 Enhancement Note: The challenges are typical for a senior creative role in a retail environment, requiring a blend of artistic skill, strategic thinking, and interpersonal ability. The growth opportunities are geared towards advancing creative leadership and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• Brand Strategy Translation: "How would you approach translating T2's brand strategy into a cohesive visual identity for a new product launch campaign?" (Focus on process, audience understanding, and channel adaptation.)
• Creative Problem-Solving: "Describe a time you faced a creative challenge with a marketing campaign. How did you overcome it, and what was the outcome?" (Highlight problem-solving methodology, collaboration, and impact.)
• Mentorship Approach: "How do you approach mentoring junior designers? What strategies do you use to foster their development and ensure quality work?" (Focus on guidance, feedback, and skill-building.)

Company & Culture Questions:

• Brand Perception: "What is your perception of the T2 brand's visual identity, and where do you see opportunities for creative enhancement?" (Show you've researched the brand and have thoughtful insights.)
• Team Collaboration: "How do you ensure effective collaboration with marketing teams and other departments when working on campaign assets?" (Emphasize communication, understanding objectives, and feedback integration.)
• Design Impact: "How do you measure the success of your design work in relation to marketing objectives and brand engagement?" (Focus on metrics, insights, and connecting design to business results.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a compelling story: the challenge, your creative process, your solutions, and the impact.
• Quantify Impact: Where possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement rates, improved click-through rates, positive brand feedback).
• Showcase Brand Application: Clearly demonstrate how you apply brand guidelines and maintain visual consistency across different projects and channels.
• Articulate Strategic Thinking: Explain the rationale behind your design choices and how they align with the client's or brand's objectives.
• Be Ready for Technical Questions: Be prepared to discuss the software and techniques you used.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, understanding of marketing objectives, and leadership potential. The ability to articulate the "why" behind design choices and connect them to business outcomes is key for senior operations-aligned roles.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Rippling ATS.
• Portfolio Customization: Tailor your portfolio to highlight your most relevant work in brand development, marketing campaigns, and digital design, specifically showcasing projects that demonstrate your ability to maintain brand consistency and drive engagement.
• Resume Optimization: Ensure your resume clearly outlines your 5-10 years of experience, highlighting key responsibilities such as leading creative concept development, managing brand visual identity, and mentoring junior designers. Use keywords from the job description naturally.
• Prepare for Portfolio Walkthrough: Practice presenting 3-5 key projects from your portfolio, focusing on explaining your creative process, design rationale, and the impact of your work on marketing objectives and brand perception.
• Company Research: Familiarize yourself with T2 Tea's current branding, marketing campaigns, and retail presence. Understand their target audience and brand positioning to inform your interview responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.