Senior Graphic Designer (B2B), (Remote, Full-Time)

📍 Job Overview

Job Title: Senior Graphic Designer (B2B) Company: Smart Working Solutions Location: Remote (India) Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: 2025-10-23 Experience Level: Mid-Senior Level (5-7 years) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of impactful B2B marketing assets across the entire customer journey, from lead generation to sales enablement.
• Drive the evolution and consistent application of the Smart Working brand identity across all digital touchpoints, ensuring a cohesive and compelling visual narrative.
• Contribute to the UX/UI design of marketing websites and landing pages, focusing on user experience optimization and conversion rate improvement.
• Collaborate cross-functionally with marketing, content, and leadership teams to translate strategic business objectives into visually engaging and effective design solutions.
• Develop and maintain robust design systems, templates, and style guides to ensure brand consistency and scalability in creative output.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities and requirements, particularly the focus on B2B marketing assets, sales decks, and collaboration with marketing and leadership for conversion, strongly indicate a role within a Marketing Operations or Creative Operations function, rather than a purely artistic design role. The emphasis is on design supporting business goals and driving growth.

📈 Primary Responsibilities

• Develop a comprehensive suite of B2B marketing collateral, including but not limited to eBooks, white papers, case studies, sales presentations, pitch decks, social media graphics, and video assets.
• Design and implement the Smart Working brand identity across various campaigns, digital platforms, and internal communications, ensuring visual consistency and brand integrity.
• Collaborate on the UX/UI design for marketing websites and landing pages, focusing on intuitive navigation, engaging user experiences, and optimized conversion pathways.
• Partner closely with marketing, content creators, and executive leadership to understand business objectives and translate them into compelling visual narratives that resonate with target audiences and drive desired actions.
• Establish and maintain scalable design systems, templates, and style guides to ensure consistent brand representation and efficient creative production across all channels.
• Utilize data analytics and user feedback to iteratively refine creative outputs, optimize design strategies, and measure the effectiveness of visual communications.
• Proactively research and integrate emerging design trends, particularly in AI-driven design tools, B2B marketing best practices, and innovative visual storytelling techniques.
• Bring a proactive and highly creative approach to projects, generating original visual concepts and bold design solutions that elevate the Smart Working brand.

📝 Enhancement Note: The responsibilities highlight a strategic design role that directly supports business objectives, emphasizing conversion and brand evolution, which are core tenets of operations-focused creative roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Designer role. Equivalent professional experience and a strong portfolio can often substitute for formal education.

Experience: 5-7 years of dedicated experience as a Graphic Designer, with a significant focus on B2B, SaaS, or technology-centric environments. This experience should demonstrate a proven ability to create impactful design solutions that align with business objectives.

Required Skills:

• B2B Design Expertise: Proven experience creating a diverse range of B2B design assets, including sales decks, pitch presentations, eBooks, white papers, case studies, LinkedIn/social media campaign visuals, and brand identity systems.
• UI/UX Design Acumen: Demonstrated understanding and application of UI/UX principles for web design, landing pages, and digital interfaces to create seamless user experiences.
• Design Software Proficiency: Expert-level command of essential design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), and Canva.
• Visual Storytelling: Strong ability to translate complex ideas and business goals into clear, compelling, and engaging visual narratives.
• Brand Development & Management: Experience in designing and evolving brand identities, ensuring consistency across all mediums and maintaining brand integrity.
• Typography & Layout: Deep understanding of typography, layout principles, and color theory to create aesthetically pleasing and effective designs.
• Digital-First Design: Proficiency in designing for digital platforms, understanding best practices for web, social media, and other online channels.
• Cross-Functional Collaboration: Proven ability to work effectively with marketing, content, product, and leadership teams, translating feedback and business needs into design solutions.
• Project Management: Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously under tight deadlines.
• Proactive & Creative Mindset: A self-starter attitude with a passion for generating original ideas and innovative visual solutions.

Preferred Skills:

• Motion Graphics & Video: Experience in creating motion graphics or short-form video content for marketing purposes.
• AI-Assisted Design Tools: Familiarity and practical experience with AI tools that enhance design efficiency, ideation, or content creation.

📝 Enhancement Note: The requirements emphasize practical application in a B2B context, proficiency in specific design tools, and the ability to contribute to strategic marketing efforts, aligning with a senior-level operational creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Design Showcase: A robust portfolio featuring a diverse range of B2B design projects that clearly demonstrate your capabilities in creating assets for sales enablement, lead generation, and brand communication. This should include examples such as:
  • Sales Decks & Pitch Presentations: Highlight your ability to structure information logically and visually compellingly for sales conversations.
  • Long-Form Content: Showcase your skills in designing eBooks, white papers, and case studies, demonstrating layout, typography, and information hierarchy expertise.
  • Campaign Visuals: Include examples of social media graphics, digital ads, and other campaign-specific assets that align with marketing objectives.
  • Brand Identity Systems: Present examples of brand guidelines, logos, and consistent visual applications across different touchpoints.
  • Web/Landing Page UI/UX: If applicable, include mockups or live examples demonstrating your contribution to user interface and user experience design for web properties.
• Process Documentation: While not explicitly stated, a strong portfolio should implicitly showcase your design process, from initial concept development and wireframing to final asset creation and iteration.
• System Implementation: Evidence of creating and adhering to design systems, templates, and style guides for consistent brand application.
• ROI Demonstration: Ideally, your portfolio should hint at or explicitly state the impact of your designs on business metrics (e.g., increased engagement, improved conversion rates, successful campaign outcomes), demonstrating your understanding of design's contribution to business goals.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your personal design workflow, how you manage projects from brief to final delivery, and how you optimize this process for efficiency and quality.
• Implementation & Automation: Demonstrate an understanding of how design assets are implemented across various platforms and how tools like templates and design systems aid in efficient rollout. Familiarity with AI tools for automation in design is a plus.
• Measurement & Performance Analysis: Be ready to discuss how you use data and feedback (e.g., A/B testing results, engagement metrics, conversion rates) to inform design decisions and improve future creative output, reflecting a data-driven approach.

📝 Enhancement Note: For a role focused on B2B marketing design, the portfolio must go beyond aesthetics to demonstrate strategic thinking, process efficiency, and an understanding of how design contributes to business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-7 years of experience in B2B/SaaS, operating remotely within India, the estimated salary range is ₹8,00,000 - ₹15,00,000 per annum. This range can vary based on the specific candidate's skill set, portfolio strength, and negotiation.

Benefits:

• Fixed Shifts: Employees work fixed shifts from 12:00 PM to 9:30 PM IST (Summer) and 1:00 PM to 10:30 PM IST (Winter), providing structured work hours.
• No Weekend Work: A significant emphasis on work-life balance with no weekend working days, allowing for dedicated personal time.
• Day 1 Benefits: Immediate provision of a company laptop and comprehensive medical insurance from the first day of employment.
• Support That Matters: Access to mentorship programs, internal communities, and forums for sharing ideas and professional development.
• True Belonging: Focus on long-term career growth and a work environment where individual contributions are recognized and valued.

Working Hours: The role specifies fixed shifts, indicating a structured workday totaling approximately 40 hours per week, with the exact start and end times varying seasonally to accommodate daylight savings or other regional considerations.

📝 Enhancement Note: Salary estimates are based on current market data for senior design roles in India, considering the remote nature and B2B/SaaS industry focus. The benefits are directly extracted from the job description and highlight the company's commitment to work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Technology sector, specifically focusing on HR Tech or Future of Work solutions that connect global talent with remote opportunities. This industry is characterized by innovation, rapid growth, and a focus on employee experience and efficiency.

Company Size: Smart Working Solutions is described as one of the highest-rated workplaces on Glassdoor, suggesting a well-established and employee-centric organization. While an exact number isn't provided, their focus on global talent and "genuine community" implies a growing, potentially mid-to-large-sized company that prioritizes culture.

Founded: The founding date isn't specified, but the company's mission to "break down geographic barriers and connect skilled professionals with outstanding global teams for full-time, long-term roles" indicates a modern, forward-thinking approach to employment, likely founded in the last decade as remote work gained prominence.

Team Structure:

• Operations Focus: The role is integrated into a marketing/creative operations function that supports broader business growth initiatives.
• Cross-functional Collaboration: Expect to work closely with marketing, content creation, sales enablement, and potentially product teams to deliver visually compelling assets that align with strategic goals.
• Remote-First Environment: The team operates in a fully remote setting, emphasizing asynchronous communication, digital collaboration tools, and a culture of trust and autonomy.

Methodology:

• Data-Driven Design: The role requires using data and feedback to refine creative output and strategy, indicating a data-informed approach to design.
• Agile & Iterative: The fast-paced environment suggests an agile approach to project management, with an emphasis on iterative design and continuous improvement.
• Brand Consistency: A strong methodology for maintaining brand integrity through design systems, templates, and style guides is crucial.

Company Website: https://smartworking.io (Inferred from domain_derived)

📝 Enhancement Note: Inferences about company culture and structure are based on the provided description emphasizing "genuine community," "remote-first," and "highest-rated workplaces on Glassdoor," pointing towards a positive and growth-oriented operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position. It requires significant independent contribution, strategic input into design direction, and the ability to mentor or guide less experienced designers if the team structure evolves. The focus is on applying design expertise to achieve specific business objectives within B2B marketing, rather than purely aesthetic pursuits.

Reporting Structure: While not explicitly stated, a Senior Graphic Designer typically reports to a Marketing Manager, Creative Director, Head of Marketing, or a similar leadership role within the marketing or operations department. The role involves close collaboration with various stakeholders across different departments.

Operations Impact: The Senior Graphic Designer plays a critical role in shaping the visual perception of Smart Working Solutions. Their work directly impacts:

• Lead Generation & Conversion: High-quality marketing assets (eBooks, sales decks, landing pages) are essential for attracting and converting B2B leads.
• Brand Perception: Consistent and compelling visual branding builds trust, credibility, and recognition in the competitive B2B tech market.
• Sales Enablement: Effective sales collateral empowers the sales team to communicate value propositions clearly and persuasively.
• Internal Communication: Well-designed internal materials foster clarity and engagement among employees.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics, advanced UI/UX for marketing platforms, or AI-driven design workflows and integrations.
• Leadership Potential: As a senior member, there's potential to move into a Lead Designer, Art Director, or Creative Operations Manager role, overseeing design projects, managing junior designers, and contributing more heavily to design strategy.
• Cross-Functional Development: Exposure to marketing strategy, product marketing, and sales enablement can lead to broader career paths within operations or marketing functions.
• Industry Trend Leadership: Opportunity to become a subject matter expert on emerging design technologies and B2B visual communication trends within the company.

📝 Enhancement Note: The analysis focuses on the strategic impact of a design role within an operations context, highlighting how visual communication drives core business functions and outlining potential career trajectories.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is entirely digital, facilitated by online collaboration tools and communication platforms.

Office Location(s): The role is open to candidates located in Ahmedabad, Bangalore, Delhi NCR, Mumbai, Pune, and Kochi, India. This indicates a focus on talent within India, allowing for potential timezone alignment advantages within the country, even though the role is remote.

Workspace Context:

• Digital Collaboration: Expect to work extensively with digital tools for communication (e.g., Slack, email), project management (e.g., Asana, Trello, Jira), and design collaboration (e.g., Figma, Miro).
• Technology & Tools: Access to necessary design software and hardware is provided (e.g., laptop), enabling effective remote work.
• Team Interaction: While remote, the company fosters a sense of community through online forums, mentorship, and collaborative sessions, encouraging interaction and knowledge sharing.

Work Schedule: The role adheres to fixed shifts: 12:00 PM - 9:30 PM IST (Summer) and 1:00 PM - 10:30 PM IST (Winter). This provides a structured workday and ensures overlap with potential team members or stakeholders in other time zones, while also offering a clear boundary for personal time.

📝 Enhancement Note: The description emphasizes a remote-first culture with specific Indian city locations, indicating a structured approach to decentralized work and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and design style.
• Portfolio Review & Discussion: A dedicated session where you will present your portfolio, discussing specific projects, your design process, and how your work aligns with B2B marketing objectives. Be prepared to articulate the "why" behind your design choices.
• Skills-Based Assessment/Challenge: You may be given a design challenge or a case study to assess your problem-solving skills, creative thinking, and ability to execute within defined parameters. This could involve designing a specific asset or refining an existing piece of collateral.
• Cross-Functional Interviews: Interviews with marketing, content, or leadership team members to evaluate your collaborative skills, understanding of B2B marketing, and cultural fit with the company.
• Final Interview: Potentially with a senior leader to discuss strategic contributions, career aspirations, and final alignment.

Portfolio Review Tips:

• Curate for B2B Impact: Select projects that specifically highlight your experience in B2B environments, focusing on assets that drive business outcomes (lead generation, sales enablement, brand building).
• Showcase Process: For each selected project, briefly explain the brief, your role, the challenges, your design process (ideation, iteration, tools used), and the final outcome or impact.
• Quantify Results: If possible, include metrics or qualitative feedback that demonstrate the effectiveness of your designs (e.g., "This eBook design led to a 15% increase in downloads," or "The sales deck was credited with closing a significant deal").
• Highlight Tool Proficiency: Ensure your portfolio demonstrates your mastery of Figma, Adobe Creative Suite, and Canva, and be ready to discuss your preferred tools and workflows.
• Tailor to Smart Working: Research Smart Working Solutions' current branding and marketing materials. Be prepared to discuss how your skills and aesthetic can enhance their visual identity and communication strategy.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge. Clarify objectives, target audience, and constraints.
• Time Management: Practice creating assets within realistic timeframes, similar to what might be expected in a real work scenario.
• Articulate Strategy: Be ready to explain your design decisions, linking them back to the brief's objectives and Smart Working's business goals. Focus on the strategic rationale behind your creative choices.
• Present Clearly: If the challenge involves a presentation, practice delivering your rationale concisely and effectively, highlighting key design elements and their purpose.

📝 Enhancement Note: This section provides actionable advice tailored to a design role within a B2B context, focusing on demonstrating strategic value and process through the portfolio and interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system development. Proficiency in creating components, variants, and auto-layout is expected.
• Adobe Creative Suite:
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and creating raster-based graphics.
  • InDesign: For layout design of long-form content like eBooks, white papers, and reports.
  • After Effects: (Preferred) For motion graphics, animations, and video editing.
• Canva: For quick creation of social media graphics and other marketing assets, especially in a collaborative environment.

Analytics & Reporting:

• While not direct design tools, familiarity with how design impacts analytics is key. Understanding how to interpret metrics from platforms like Google Analytics, social media analytics, or CRM dashboards can inform design decisions.

CRM & Automation:

• CRM Integration: Understanding how design assets are integrated into CRM systems or marketing automation platforms (e.g., HubSpot, Salesforce) for campaign tracking and lead nurturing can be beneficial.
• Marketing Automation Tools: Familiarity with platforms where designed assets are deployed (e.g., for email campaigns, landing pages).

📝 Enhancement Note: The tools listed are directly from the job requirements, emphasizing core design software and hinting at the need for an understanding of how design integrates with marketing technology.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding honesty and ethical standards in all design work and professional interactions.
• Excellence: A commitment to producing high-quality, impactful design work that meets and exceeds expectations.
• Ambition: Driving for results, continuously seeking ways to improve design output and contribute to business growth.
• Belonging: Fostering an inclusive environment where diverse perspectives are valued and everyone feels empowered to contribute.
• Efficiency: Embracing smart workflows and tools (including AI) to maximize productivity and deliver results effectively.

Collaboration Style:

• Cross-Functional Integration: A collaborative approach where design is seen as a partner to marketing, content, and sales, working together to achieve common goals.
• Feedback Exchange: Openness to constructive criticism and feedback, using it to refine designs and improve processes.
• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, particularly in a remote setting.

📝 Enhancement Note: The company's stated values ("integrity, excellence, and ambition") are integrated with the operational context of a design role, emphasizing quality, business impact, and collaborative efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Objectives: The primary challenge is to produce innovative and aesthetically pleasing designs that also serve specific B2B marketing goals and drive measurable results.
• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand voice and visual identity across a wide range of collateral, from social tiles to extensive eBooks, requires meticulous attention to detail and strong system adherence.
• Adapting to Rapidly Evolving Design Trends & Technologies: Staying current with new design tools, AI advancements, and B2B marketing communication strategies in a fast-paced industry.
• Effective Remote Collaboration: Navigating communication and project management effectively in a fully remote environment, ensuring clear understanding and timely delivery without face-to-face interaction.

Learning & Development Opportunities:

• AI Design Tool Mastery: Opportunity to become proficient in AI-assisted design tools, enhancing efficiency and exploring new creative possibilities.
• B2B Marketing Strategy Immersion: Gaining deeper insights into B2B marketing funnels, sales enablement strategies, and customer journey mapping through close collaboration.
• Motion Graphics & Video Skills: Developing expertise in motion graphics and video creation, expanding the scope of creative output.
• Design System Leadership: Opportunity to contribute to or lead the development and maintenance of design systems, enhancing scalability and consistency.

📝 Enhancement Note: Challenges are framed around the strategic demands of B2B design operations, while growth opportunities focus on skill enhancement and career progression within the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a new B2B SaaS product, considering our target audience and competitive landscape?" - Preparation: Research B2B sales deck best practices, consider storytelling structure, visual hierarchy, and key messaging. Be ready to sketch out a concept.
• "Describe a time you had to translate complex data or technical information into a visually understandable format. What was your process?" - Preparation: Prepare a case study from your portfolio that showcases infographic design, data visualization, or complex report layout. Focus on problem-solving and clarity.
• "How do you ensure brand consistency across a wide range of marketing assets, from social media posts to long-form eBooks?" - Preparation: Discuss your experience with style guides, design systems, and template creation. Emphasize your methodical approach.

Company & Culture Questions:

• "What excites you about Smart Working Solutions and our mission to connect global talent?" - Preparation: Research the company's website, mission, values, and recent news. Connect your passion for design and remote work to their offerings.
• "How do you approach collaboration in a remote, asynchronous environment?" - Preparation: Discuss your preferred communication tools, methods for clear documentation, and strategies for staying connected and aligned with team members.
• "How do you measure the success of your design work, particularly in a B2B marketing context?" - Preparation: Be ready to discuss metrics like engagement rates, conversion rates, lead quality, or feedback from sales/marketing teams. Link your design choices to business impact.

Portfolio Presentation Strategy:

• Storytelling is Key: Don't just show the final designs; tell the story behind each project. Explain the problem, your solution, your process, and importantly, the outcome.
• Focus on B2B Relevance: Highlight projects that demonstrate your understanding of B2B audiences, sales cycles, and marketing objectives.
• Showcase Process & Tools: Be prepared to walk through your workflow, especially how you use Figma and Adobe Suite. Mention any AI tools used for efficiency.
• Quantify Impact: Whenever possible, use data or specific achievements to back up the effectiveness of your designs.
• Engage and Discuss: Treat the presentation as a conversation. Be ready to answer questions about your decisions and adapt your presentation based on interviewer feedback.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates showcase strategic thinking, B2B relevance, and operational efficiency in their responses.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on lever.co.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B design work, especially sales decks, eBooks, and campaign visuals. Ensure it's easily navigable and clearly showcases your skills in Figma and Adobe Creative Suite.
• Resume Optimization: Update your resume to highlight your 5-7 years of B2B/SaaS experience, specific design tool proficiencies, and quantifiable achievements related to marketing asset creation, brand consistency, and business impact.
• Interview Preparation: Practice articulating your design process, your understanding of B2B marketing objectives, and your approach to remote collaboration. Prepare specific examples for common interview questions.
• Company Research: Thoroughly research Smart Working Solutions, understanding their mission, values, target audience, and current visual identity. Be ready to discuss how your skills can contribute to their growth and brand evolution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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