Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: X UP Digital Location: Islamabad, Islamabad Capital Territory, Pakistan Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: August 13, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• Lead the end-to-end design and execution of high-impact digital assets for marketing campaigns, focusing on performance optimization and brand consistency.
• Specialize in creating visually compelling digital content tailored for email newsletters, website banners, and advertising platforms like Meta (Facebook/Instagram) and TikTok.
• Collaborate cross-functionally with marketing, content, and development teams to ensure cohesive brand messaging and effective campaign delivery.
• Drive creative excellence by staying abreast of digital design trends, ad platform best practices, and innovative creative formats to maximize campaign impact.

📝 Enhancement Note: While the raw listing is for a Graphic Designer, the emphasis on "high-impact digital assets for marketing campaigns," "optimised for performance," and specific platforms like "Meta (Facebook/Instagram) and TikTok" strongly suggests a role within Marketing Operations or Creative Operations, focusing on the execution and optimization of marketing collateral to drive measurable results. The "Senior" title implies leadership and strategic input in this area.

📈 Primary Responsibilities

• Design and deliver visually engaging email newsletters that enhance recipient engagement and drive conversion rates.
• Create impactful website banners and landing page graphics that align with strategic campaign objectives and user experience goals.
• Develop high-converting Meta (Facebook/Instagram) and TikTok ad creatives that effectively target and resonate with defined audience segments.
• Maintain strict brand consistency across all digital marketing assets, ensuring adherence to brand guidelines and visual identity standards.
• Collaborate closely with marketing strategists to understand campaign goals, target audiences, and performance metrics to inform design decisions.
• Proactively research and integrate emerging design trends, platform-specific creative best practices, and new ad formats to maintain a competitive edge.
• Manage a diverse project pipeline, prioritizing tasks effectively to meet all deadlines in a fast-paced digital marketing environment.
• Provide constructive creative direction and feedback to junior designers or external creative resources, fostering a culture of continuous improvement.

📝 Enhancement Note: The responsibilities are framed to highlight the operations-centric aspects of graphic design within a marketing context, emphasizing performance, process, and cross-functional collaboration, which are key to operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in graphic design, with a significant focus on digital marketing assets and performance-driven creative.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Demonstrated expertise in designing for digital channels, with a strong portfolio showcasing email newsletters, website banners, and social media ad creatives.
• Proven ability to create engaging and effective ad creatives for platforms such as Meta (Facebook/Instagram) and TikTok, understanding platform-specific requirements and best practices.
• Strong understanding of brand identity, visual consistency, and the ability to apply brand guidelines across various digital assets.
• Excellent collaboration and communication skills, with experience working effectively with marketing, content, and technical teams.
• Proficient in project management and time management, with the ability to handle multiple projects simultaneously and meet strict deadlines.
• Familiarity with design principles for user experience (UX) and user interface (UI) as they apply to web banners and landing pages.
• Ability to interpret marketing briefs and translate campaign objectives into compelling visual concepts.

Preferred Skills:

• Experience with motion graphics and video editing software (e.g., Adobe After Effects, Premiere Pro) for dynamic ad content.
• Familiarity with A/B testing creative variations to optimize campaign performance.
• Knowledge of email marketing platforms and their design capabilities.
• Experience with design systems and their application in maintaining brand consistency at scale.
• Understanding of basic HTML/CSS for web banner implementation.

📝 Enhancement Note: The skill set emphasizes practical, execution-oriented design abilities crucial for marketing operations and creative production, with a focus on digital platforms and performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record in designing high-performance digital marketing assets.
• Specific examples of email newsletters that clearly show engagement metrics or conversion improvements.
• Case studies or examples of website banners and ad creatives that highlight successful campaign outcomes, ideally with quantifiable results.
• Demonstration of ability to maintain brand consistency across diverse digital marketing materials.
• Visual evidence of adaptability to different platform requirements (e.g., Meta vs. TikTok ad specs and creative styles).

Process Documentation:

• Showcase examples of how design processes are managed, including briefing, concept development, revisions, and final delivery.
• Highlight any experience in creating or adhering to design workflows that ensure efficiency and quality control.
• Provide insights into how design feedback is incorporated and how design iterations are managed to meet project goals.

📝 Enhancement Note: The portfolio requirements are tailored to validate operational capabilities in design execution, focusing on tangible results and process adherence rather than purely aesthetic appeal, aligning with an operations role.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $25,000 - $40,000 USD per year (PKR 700,000 - 1,120,000 per month, based on current exchange rates).
• Methodology: This estimate is based on industry benchmarks for Senior Graphic Designers in Islamabad, Pakistan, requiring significant experience in digital marketing and international client work, with compensation often benchmarked against US dollar equivalents as indicated by "Competitive Compensation in dollars." Local cost of living and the specialized skills required for international digital marketing platforms are factored into this range.

Benefits:

• Competitive Compensation in dollars: Direct payment in USD, offering stability and potentially higher purchasing power.
• 10 Local Paid Holidays: Observance of national and regional holidays in Pakistan.
• 10 Paid Days Off: Annual leave for personal time and rest.
• Quarterly Performance Bonuses: Opportunity for additional compensation tied to individual and company performance.

Working Hours: 40 hours per week, operating on a night shift schedule from 5 PM to 2 AM (PKT).

📝 Enhancement Note: The salary range is estimated based on the "Competitive Compensation in dollars" statement and typical senior-level design roles in Pakistan, adjusted for the specific requirements of working with international clients and digital marketing platforms. The night shift is a critical factor for compensation and work-life balance considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Advertising / Technology Services. X UP Digital likely operates in a fast-paced, client-focused environment, providing digital marketing solutions to a global clientele. Company Size: The specific size is not provided, but the operational scope for a Senior Graphic Designer suggests a team of moderate to significant size within the marketing department. Founded: Information not provided, but the company's engagement with modern digital marketing platforms implies a relatively recent establishment or a strong commitment to evolving digital strategies.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader Marketing team, potentially reporting to a Marketing Manager or Head of Creative.
• Collaboration is expected with marketing specialists (e.g., campaign managers, content writers, social media managers) and potentially with client services or account management teams.
• There may be opportunities to mentor or guide junior designers, indicating a potential for team leadership within the creative function.

Methodology:

• The team likely employs agile or iterative methodologies for campaign execution, requiring designers to adapt quickly to feedback and changing project requirements.
• A data-driven approach to creative is expected, with design choices informed by performance analytics and A/B testing results.
• Emphasis on efficiency and automation in design workflows to maximize output and client satisfaction.

Company Website: xupdigital.com

📝 Enhancement Note: The interpretation of company culture and team structure is based on the nature of digital marketing agencies and the specific responsibilities outlined for the role, focusing on client delivery and performance metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior contributor, requiring advanced design skills and the ability to lead projects and potentially mentor others. It sits within the creative or marketing operations domain, focusing on the execution and optimization of marketing collateral. Reporting Structure: Typically reports to a Marketing Manager, Creative Director, or Head of Operations. May have direct or indirect oversight of junior design staff or freelancers. Operations Impact: The Senior Graphic Designer's work directly influences the effectiveness of marketing campaigns, brand perception, and ultimately, lead generation and revenue. Their ability to create high-performing assets is critical to the company's success in client acquisition and retention.

Growth Opportunities:

• Specialization: Deepen expertise in specific digital channels (e.g., performance advertising creative, advanced email marketing design).
• Leadership: Transition into a Lead Designer, Creative Lead, or Art Director role, managing creative teams and strategies.
• Operations Management: Move into a Marketing Operations or Creative Operations management role, overseeing processes, tools, and team performance.
• Client Strategy: Develop a stronger understanding of client business objectives to provide more strategic creative input.

📝 Enhancement Note: The growth analysis focuses on career paths within operations and creative leadership, aligning with the senior nature of the role and the demands of the digital marketing industry.

🌐 Work Environment

Office Type: On-site role located at DHA 1, Islamabad. This suggests a traditional office environment with dedicated workspaces. Office Location(s): DHA Phase 1, Islamabad, Pakistan. This location is a well-established area in Islamabad.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with marketing team members and potentially other departments.
• Access to necessary design software and hardware is implied, crucial for efficient workflow.
• Opportunities for direct feedback and brainstorming sessions with colleagues are likely, contributing to a dynamic creative process.

Work Schedule: Night shift (5 PM - 2 AM PKT). This requires adaptability and a commitment to working non-traditional hours, common in roles supporting international clients or global teams with different time zones.

📝 Enhancement Note: The work environment details are derived directly from the job posting, highlighting the on-site and night shift requirements which are critical operational considerations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and suitability for digital marketing.
• Design Challenge/Test: A practical exercise to evaluate design capabilities, problem-solving skills, and ability to meet specific creative briefs under time constraints. This will likely focus on creating a digital asset similar to those mentioned in the responsibilities (e.g., an ad creative or newsletter section).
• Technical/Skills Interview: Discussion of design software proficiency, understanding of digital marketing platforms, and creative process.
• Team/Cultural Fit Interview: Conversation with potential team members or managers to assess collaboration style, communication, and alignment with company values and the night shift schedule.
• Final Interview: May involve senior leadership to discuss strategic contributions and overall fit.

Portfolio Review Tips:

• Showcase Performance: Include case studies that highlight the impact of your designs on campaign metrics (e.g., click-through rates, conversion rates, engagement).
• Platform Specificity: Clearly label work by platform (e.g., "Meta Ad Creative," "Email Newsletter Design") and explain the strategic thinking behind each piece.
• Process Explanation: Be prepared to walk through your design process for key projects, from brief interpretation to final delivery.
• Brand Consistency Examples: Demonstrate your ability to maintain brand integrity across different asset types and campaigns.
• Adaptability: Include a variety of styles and formats to show versatility and an understanding of different audience needs.

Challenge Preparation:

• Analyze Briefs: Carefully read and deconstruct any provided design briefs, identifying key objectives, target audiences, and required outputs.
• Brand Research: If possible, research X UP Digital's existing branding and marketing materials to understand their aesthetic and messaging.
• Platform Best Practices: Refresh your knowledge of current design trends and best practices for Meta and TikTok ads, as well as effective email newsletter design.
• Time Management: Practice creating designs within a limited timeframe, focusing on delivering a strong concept and execution.

📝 Enhancement Note: Preparation advice is geared towards demonstrating operational effectiveness in design, emphasizing measurable results and strategic thinking relevant to marketing performance.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for creating digital assets.
• Prototyping/Wireframing Tools (Optional but beneficial): Figma, Sketch, or Adobe XD may be used for website banner or landing page layout concepts.
• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com are likely used for task management and workflow tracking.

Analytics & Reporting:

• Familiarity with understanding analytics dashboards (e.g., Google Analytics, Meta Ads Manager insights) to inform design decisions and report on creative performance.

CRM & Automation:

• Basic understanding of how designs integrate with CRM and marketing automation platforms (e.g., email marketing tools) for campaign delivery.

📝 Enhancement Note: The tool stack highlights the practical software required for digital asset creation and the operational context of understanding how these assets perform within marketing systems.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that achieve measurable marketing objectives and contribute to client success.
• Collaboration: Valuing teamwork and open communication with marketing, content, and development teams to ensure cohesive campaign execution.
• Adaptability: Embracing change, quickly learning new tools and trends, and responding effectively to feedback and evolving project requirements.
• Efficiency: Commitment to streamlined design processes, meeting deadlines, and optimizing creative output.
• Client Focus: Dedication to understanding client needs and delivering high-quality creative solutions that align with their business goals.

Collaboration Style:

• Expect a dynamic and interactive environment where designers work closely with marketing stakeholders.
• Openness to constructive criticism and a proactive approach to seeking and providing feedback are key.
• Cross-functional collaboration is essential for ensuring that designs are not only visually appealing but also strategically aligned with marketing campaigns and technically feasible.

📝 Enhancement Note: The values and collaboration style are inferred from the demands of a digital marketing agency and the operational requirements of a senior creative role, emphasizing collaboration, performance, and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Night Shift Adaptation: Adjusting to and maintaining productivity within a night shift schedule (5 PM - 2 AM).
• Performance Pressure: Consistently designing high-impact creatives that meet demanding performance metrics for various digital platforms.
• Rapid Trend Cycles: Staying ahead of fast-evolving digital design trends and platform algorithm changes that affect creative best practices.
• Managing Multiple Client Projects: Balancing the creative needs and deadlines for potentially multiple clients or campaigns simultaneously.
• Balancing Creativity and Data: Effectively integrating data insights and performance feedback into creative processes without stifling innovation.

Learning & Development Opportunities:

• Platform Specialization: Deepen expertise in the creative nuances and optimization strategies for platforms like Meta Ads and TikTok.
• Advanced Design Techniques: Explore motion graphics, animation, or interactive design to enhance digital asset capabilities.
• Marketing Strategy Exposure: Gain a broader understanding of digital marketing campaign planning, analytics, and performance optimization.
• Professional Development: Opportunities for online courses, workshops, or industry webinars related to digital design, marketing trends, and creative operations.

📝 Enhancement Note: Challenges and growth opportunities are framed to address the specific demands of the role, including the shift work and the dynamic nature of digital marketing creative, while highlighting pathways for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing Facebook ad creative from brief to final delivery. What key elements do you focus on for optimization?" (Focus on process, platform knowledge, and performance metrics).
• "How do you ensure brand consistency across a wide range of digital marketing assets for different platforms and campaigns?" (Highlight your approach to brand guidelines and asset management).
• "Walk me through a design project where you had to adapt your creative approach based on performance data or feedback. What was the outcome?" (Demonstrate data-driven decision-making and iterative design).

Company & Culture Questions:

• "What attracts you to X UP Digital, and how do you see your skills contributing to our clients' success?" (Research the company's services and client base).
• "How do you feel about working a night shift, and what strategies do you use to maintain work-life balance and productivity?" (Be honest about your comfort level and preparedness).
• "Describe your ideal collaboration style with marketing managers and copywriters." (Emphasize teamwork, communication, and shared goal orientation).

Portfolio Presentation Strategy:

• Focus on Impact: For each piece in your portfolio, be ready to articulate the objective, your role, the creative process, and the measurable results achieved.
• Tell a Story: Frame your portfolio as a narrative of your growth and expertise in digital marketing design.
• Prepare for Specifics: Be ready to discuss your design choices for email newsletters, banners, and ads, explaining why you made certain decisions regarding layout, typography, color, and imagery.
• Technical Proficiency: Briefly touch upon the software and tools you used for each project.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating operational competence and strategic thinking in design, aligning with the expectations for a senior role in a performance-oriented environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features examples of digital marketing assets (email newsletters, website banners, social media ads) with clear explanations of their purpose and impact. Prioritize work that demonstrates performance optimization and brand consistency.
• Resume Optimization: Tailor your resume to highlight experience in digital design for marketing campaigns, proficiency in Adobe Creative Suite, and any experience with Meta/TikTok ad creative. Quantify achievements with metrics where possible.
• Interview Preparation: Practice articulating your design process, your approach to brand consistency, and how you incorporate performance data. Prepare to discuss your experience with the night shift and your collaborative style.
• Company Research: Familiarize yourself with X UP Digital's services, client portfolio, and any available case studies to understand their market positioning and operational focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.