Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Veralto Global (X-Rite Pantone) Location: Remote Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-08-12 Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead the visual execution of brand messaging and product storytelling through impactful graphic design across all customer touchpoints, leveraging a deep understanding of brand identity and visual systems.
• Drive creative asset development for multi-channel marketing campaigns, ensuring consistency and adherence to brand guidelines across digital, print, web, and environmental formats.
• Collaborate closely with cross-functional teams including Brand, Product Marketing, Services, and Global Marketing to translate strategic objectives into compelling visual narratives and support integrated marketing initiatives.
• Contribute to the evolution and maintenance of Pantone's iconic visual identity by managing design systems, developing templates, and staying abreast of emerging design trends and technologies.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities align closely with a Creative Operations or Marketing Operations function, focusing on the execution and consistency of visual assets that support broader marketing and product strategies. The emphasis on managing design systems and collaborating across departments indicates a role with significant operational impact beyond pure design creation.

📈 Primary Responsibilities

• Translate complex creative briefs into high-impact visual assets for diverse platforms including social media, email marketing, trend content, product promotions, and digital advertising, ensuring strategic objectives are met.
• Design and develop engaging graphics and layouts for marketing collateral, web pages (including wireframes and layout recommendations), trade show graphics, and large-format displays, with a strong focus on brand consistency.
• Support partner marketing initiatives by creating co-branded assets and localized adaptations for global campaigns (APAC/EMEA), ensuring seamless integration of visual identities.
• Manage and maintain shared design templates, asset libraries, and internal creative tools to ensure efficient access and consistent application of brand elements by various teams.
• Contribute to the strategic evolution of Pantone’s visual identity by establishing, maintaining, and updating brand visual standards and design systems, incorporating feedback from review cycles.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute creatively but also manage design processes, maintain brand integrity across multiple channels and regions, and contribute to the strategic development of the brand's visual language. This requires strong organizational and project management skills in addition to design proficiency.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field (or equivalent practical experience).

Experience: At least 5 years of professional experience in graphic design, with a preference for experience in a multi-brand environment or marketing agency setting.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Figma for collaborative design workflows.
• Demonstrated mastery of layout, typography, and color theory principles to create visually compelling and on-brand assets.
• Proven ability to design effectively across multiple formats including digital (social media, web, email), print, and large-format displays.
• Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Keen attention to detail and a commitment to maintaining high standards of quality and brand consistency in all deliverables.
• A strong portfolio showcasing a diverse range of design work and demonstrating visual thinking and creative problem-solving.

Preferred Skills:

• Experience with physical space design, such as trade show booths and event environments, including knowledge of physical schematics.
• Photography or advanced photo editing skills.
• Familiarity with motion graphics or light video editing capabilities.
• Experience with AI-powered design tools such as Canva, Adobe Firefly, or other generative AI design accelerators.
• Previous experience working with global teams and managing localized asset adaptations.

📝 Enhancement Note: The emphasis on both digital and physical design, along with preferred skills in motion graphics and AI tools, suggests the company is looking for a versatile designer who can adapt to evolving creative needs and leverage new technologies. The portfolio requirement is critical for assessing these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that showcases a diverse range of design projects, demonstrating proficiency across digital, print, and web mediums.
• Case studies illustrating the design process from concept development through final execution, highlighting problem-solving approaches and strategic thinking.
• Examples of work that clearly articulate the application of brand guidelines, system design, and consistent visual identity across multiple touchpoints.
• Demonstration of ability to translate creative briefs into impactful visual assets that meet specific marketing or business objectives, ideally with measurable outcomes where available.

Process Documentation:

• Provide examples of how design systems or brand style guides have been developed, implemented, and maintained to ensure consistency and scalability.
• Showcase experience in managing design workflows, including project intake, feedback loops, revision cycles, and final asset delivery processes.
• Illustrate how design projects were managed to ensure on-time delivery and adherence to project scope, particularly when working with cross-functional teams or external partners.

📝 Enhancement Note: Applicants should prepare to present their portfolio not just as a collection of final pieces, but as evidence of their process, strategic thinking, and ability to manage design projects efficiently and consistently. This aligns with the operational aspects of the role.

💵 Compensation & Benefits

Salary Range: $85,000 - $105,000 USD per year.

Benefits:

• Comprehensive paid time off (PTO) for work-life balance and personal well-being.
• Medical, dental, and vision insurance coverage to support employee health.
• 401(k) retirement savings plan with company matching for eligible employees.
• Eligibility for Bonus Pay, reflecting performance and company success.

Working Hours: Standard 40 hours per week, typical for a full-time role. The remote nature may offer some flexibility in structuring the workday, but alignment with team collaboration needs is expected.

📝 Enhancement Note: The salary range provided is specific to US residents. The benefits package is standard for a full-time corporate role and includes essential health and retirement benefits. The mention of bonus pay indicates a performance-driven component to compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Color Science and Technology, specializing in providing end-to-end color management solutions across various industries. As part of Veralto, it contributes to the broader mission of safeguarding vital resources.

Company Size: Veralto, the parent company, has 16,000 associates globally, indicating a large, established enterprise with significant resources and a broad reach. X-Rite Pantone operates within this framework.

Founded: X-Rite was founded in 1958, and Pantone, a well-known authority on color, has a history dating back to 1963. Their integration under Veralto signifies a focus on innovation and market leadership.

Team Structure:

• The Senior Graphic Designer will be part of a growing, fast-paced Marketing Team.
• Reporting directly to the Director, Product Marketing, indicating a clear line of communication and strategic alignment with product marketing efforts.
• Collaboration is expected to be extensive with cross-functional partners across Brand, Product, Services, and Global teams, suggesting a highly integrated and collaborative work environment.

Methodology:

• Emphasis on data-driven creativity and strategic visual storytelling to support marketing campaigns and brand expression.
• Focus on maintaining and evolving brand visual standards and design systems to ensure consistency and impact across all customer touchpoints.
• Adoption of modern design tools and practices, including potential integration of AI design accelerators, to enhance efficiency and creative output.

Company Website: http://www.xrite.com/, http://www.veralto.com/

📝 Enhancement Note: The company culture emphasizes meaningful work, skill expansion, and career growth within a large, globally recognized organization. The integration within Veralto suggests a commitment to impactful solutions and a structured, professional environment. The marketing team is dynamic, requiring adaptability and strong collaborative skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the marketing function, with significant responsibility for brand visual execution and system management. It serves as a key creative asset for the marketing team.

Reporting Structure: The role reports to the Director, Product Marketing, placing it within the product marketing hierarchy but with a strong dotted line to broader brand and creative initiatives.

Operations Impact: The Senior Graphic Designer's work directly influences brand perception, customer engagement, and the effectiveness of marketing campaigns. By ensuring visual consistency and high-quality asset creation, they contribute to the overall success of product launches, ongoing marketing efforts, and brand equity.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in visual systems management, brand evolution, and potentially explore new design technologies like AI design tools.
• Leadership Potential: The role offers a chance to mentor future design hires and contribute to shaping the creative direction of an in-house team, paving a path towards lead designer or creative director roles.
• Cross-Functional Exposure: Collaboration with various departments provides exposure to different business functions, potentially leading to opportunities in product marketing, brand management, or other creative leadership roles within Veralto or X-Rite Pantone.

📝 Enhancement Note: This senior role is positioned for growth, offering not just design execution but also strategic input and potential leadership development. The connection to a large parent company like Veralto provides a broad landscape for career progression.

🌐 Work Environment

Office Type: Fully Remote, allowing for flexibility in work location.

Office Location(s): While the role is remote, the company is headquartered in Grand Rapids, Michigan, and has a significant presence in various global locations. The job posting mentions "Remote" within "Massachusetts," but the derived location points to South Korea, creating a discrepancy. Assuming the primary intent is remote work within the US or globally, depending on company policy.

Workspace Context:

• A remote work environment necessitates self-discipline and effective communication to maintain collaboration and productivity.
• Access to digital collaboration tools and potentially cloud-based design platforms will be crucial for team interaction and asset sharing.
• The role requires a dedicated, professional workspace conducive to creative work and virtual meetings.

Work Schedule: Typically a 40-hour work week. While remote, maintaining consistent availability during core business hours for team collaboration and meetings is expected.

📝 Enhancement Note: The remote nature of the role offers significant flexibility but requires strong self-management and proactive communication skills. Candidates should clarify any location-specific requirements or time zone expectations if the provided location data is inconsistent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Ensure your portfolio prominently features work relevant to brand consistency, campaign execution, and digital/print design.
• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or case study to evaluate their design process, problem-solving abilities, and adherence to brand guidelines under timed conditions. Prepare to articulate your design choices and rationale.
• Hiring Manager Interview: A discussion with the Director, Product Marketing to delve into your experience, approach to design strategy, collaboration style, and understanding of marketing objectives.
• Cross-functional Interviews: Interviews with team members from Brand, Product Marketing, or other relevant departments to assess cultural fit, collaboration skills, and ability to integrate within the broader team.

Portfolio Review Tips:

• Curate Selectively: Choose 5-7 of your strongest, most relevant projects. Prioritize work that showcases your ability to execute across different media (digital, print, web) and demonstrates brand consistency.
• Showcase Process: For each project, include a brief overview of the brief, your design process, challenges faced, solutions implemented, and the final outcome. Highlight your strategic thinking.
• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your design work (e.g., engagement rates, conversion improvements, brand recognition).
• Highlight Brand Systems: Include examples where you've applied or developed brand guidelines or design systems, as this is a key aspect of the role.
• Prepare a Walkthrough: Be ready to present your portfolio digitally, guiding the interviewer through your work and explaining your contributions and design decisions concisely.

Challenge Preparation:

• Familiarize yourself with Pantone's brand identity and current marketing campaigns.
• Practice articulating your design process and rationale clearly and confidently.
• Prepare to discuss how you manage feedback and revisions, and how you ensure brand consistency across diverse projects.
• Consider how you would approach a hypothetical design brief related to color trends, product launches, or digital campaigns for Pantone.

📝 Enhancement Note: The application process emphasizes not only creative talent but also process management, strategic thinking, and collaboration. A well-prepared portfolio that showcases these elements will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for all core design tasks.
• Figma: Essential for collaborative design, prototyping, and leveraging design systems.
• Microsoft Office Suite / Google Workspace: Proficiency for general productivity, presentations, and document creation.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and inform web design decisions.
• Understanding of how design impacts campaign performance metrics and reporting.

CRM & Automation:

• While not a direct user role, understanding how design assets integrate with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot) for campaign deployment is beneficial.

Preferred Tools:

• Motion Graphics/Video Editing Software: (e.g., Adobe After Effects, Premiere Pro) for any potential video or animation work.
• AI Design Tools: (e.g., Canva, Adobe Firefly, Midjourney) for exploring generative design and enhancing workflow efficiency.

📝 Enhancement Note: The core technical requirements focus on the Adobe Creative Suite and Figma. Familiarity with other tools, particularly those related to AI and motion graphics, would be advantageous and indicates a forward-thinking approach to design.

👥 Team Culture & Values

Operations Values:

• Color Expertise & Passion: A deep appreciation for color's impact and a commitment to leveraging it effectively through design.
• Brand Integrity: Upholding and evolving Pantone's iconic visual identity with precision and care.
• Collaboration & Communication: Working seamlessly with diverse teams to achieve shared marketing goals.
• Creativity & Innovation: Staying ahead of design trends and exploring new tools and methodologies.
• Efficiency & Organization: Managing multiple projects effectively, maintaining asset libraries, and ensuring timely delivery.

Collaboration Style:

• Highly collaborative, working closely with Product Marketing, Brand, Services, and Global teams.
• Expectation of active participation in feedback and review cycles to ensure high-quality, aligned deliverables.
• A proactive approach to sharing knowledge and best practices within the design function and across marketing teams.

📝 Enhancement Note: The company values a blend of creative passion, meticulous execution, and strong interpersonal skills. The team operates in a dynamic environment where collaboration and adaptability are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Trends: Maintaining Pantone's iconic visual identity while incorporating contemporary design aesthetics and emerging styles.
• Managing Multiple Stakeholder Needs: Effectively translating diverse requests from various departments (Product Marketing, Brand, Services, Global) into cohesive visual assets.
• Remote Collaboration: Ensuring seamless communication and creative synergy in a fully remote work setting, bridging potential communication gaps.
• Pace of Marketing: Adapting to fast-paced marketing campaigns and tight deadlines while maintaining creative quality and strategic alignment.

Learning & Development Opportunities:

• Advanced Design System Training: Opportunity to deepen expertise in managing and evolving complex design systems.
• Exposure to AI Design Tools: Gaining practical experience with generative AI in a professional design context.
• Mentorship and Leadership: Potential to mentor junior designers and influence the creative direction of the in-house team.
• Industry Knowledge: Staying current with color trends, design movements, and visual culture relevant to fashion, art, and technology.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges and grow professionally by embracing new technologies and taking on leadership responsibilities. Overcoming the challenges will require strong organizational and communication skills.

💡 Interview Preparation

Strategy Questions:

• Brand Evolution: "How would you approach evolving Pantone's visual identity while respecting its iconic status? Can you provide an example from your portfolio where you managed brand consistency across diverse applications?"
• Cross-Functional Collaboration: "Describe a time you collaborated with product marketing or brand teams on a campaign. How did you ensure your design work supported their strategic objectives and maintained brand integrity?"
• Problem-Solving: "Walk me through a challenging design project where you had to balance multiple stakeholder requirements or tight deadlines. How did you manage the process and ensure a successful outcome?"

Company & Culture Questions:

• Pantone's Visual Impact: "What is your perspective on Pantone's visual identity and its impact on the creative industries? How would you contribute to its continued strength?"
• Remote Teamwork: "What strategies do you employ to ensure effective collaboration and communication within a remote design team?"
• Measuring Design Success: "How do you measure the success of your design work, particularly in relation to marketing campaigns or brand objectives?"

Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio presentation as a story for each project, detailing the problem, your solution, and the outcome.
• Highlight Process: Emphasize your workflow, tool usage (Adobe Suite, Figma), and how you integrated feedback.
• Focus on Relevance: Prioritize projects that demonstrate your ability to create assets for digital, print, and web, and showcase your understanding of brand systems.
• Concise Articulation: Be prepared to discuss your design choices, rationale, and the impact of your work succinctly.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, process management, and collaborative capabilities. Understanding Pantone's brand and its market position is crucial.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Veralto jobs portal.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight at least 5 years of graphic design experience, proficiency in Adobe Creative Suite and Figma, and examples of digital, print, and web design work. Select projects that best demonstrate your ability to manage design systems and maintain brand consistency.
• Resume Optimization: Clearly articulate achievements and responsibilities using keywords relevant to graphic design, brand identity, marketing collateral, digital campaigns, and cross-functional collaboration. Quantify your impact where possible.
• Interview Preparation: Practice articulating your design process, rationale, and how you manage projects. Be ready to discuss your portfolio in detail and prepare for potential design challenges by reviewing Pantone's brand and current marketing.
• Company Research: Familiarize yourself with X-Rite Pantone, its role within Veralto, its products, and its target markets. Understand the company's mission and values to align your responses with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.