Senior Graphic designer

📍 Job Overview

Job Title: Senior Graphic Designer
Company: Valce Talent Solutions
Location: Guadalajara, Jalisco, Mexico
Job Type: Full-Time
Category: Marketing Operations / Creative Services
Date Posted: October 21, 2025
Experience Level: 5-10 Years
Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and communication strategy for Valce Talent Solutions, focusing on delivering high-quality visual solutions.
• Responsibilities encompass end-to-end project management for design initiatives, ensuring brand consistency and adherence to established visual guidelines.
• A key function involves digital asset creation and management, including website updates, email marketing campaigns, and digital advertising creatives.
• The position requires a blend of creative expertise and a structured, process-driven approach to design execution and team collaboration.
• This role will also contribute to process enhancement within the design team and mentor junior members, fostering a culture of continuous improvement.

📝 Enhancement Note: While the provided title is "Senior Graphic Designer," the inclusion of responsibilities like managing marketing email campaigns, banner ads, website content updates, and experience with marketing automation tools (Hubspot, Marketo, Pardot) strongly suggests a role that bridges traditional graphic design with marketing operations and digital marketing execution. Therefore, the category has been broadened to include Marketing Operations. The emphasis on process enhancements and mentoring also indicates a senior-level contribution beyond individual design tasks.

📈 Primary Responsibilities

• Conceptualize, design, and produce compelling visual solutions across various mediums, including print and digital collateral, for marketing, sales, and corporate communications.
• Execute website updates, create campaign landing pages, and develop engaging marketing email campaigns and banner advertisements.
• Manage the layout and production of marketing collateral such as product brochures, data sheets, white papers, and presentations, ensuring alignment with brand standards.
• Actively participate in peer reviews, providing constructive design feedback and contributing to process enhancements and best practices for the design team.
• Share technical expertise and mentor new and existing designers and marketers on the team, fostering skill development and team growth.
• Maintain and update existing website content, ensuring visual appeal, usability, and brand continuity across all digital platforms.
• Collaborate effectively with cross-functional teams, including marketing writers, marketing managers, and other liaisons, to achieve project objectives.
• Manage multiple design projects simultaneously, from initial concept through to final delivery, while adhering to varied and often tight deadlines.
• Receive and incorporate project feedback from management and team members to refine designs and ensure project success.

📝 Enhancement Note: The responsibilities have been detailed to reflect the full scope of a senior designer involved in marketing operations. Specific examples of collateral and digital assets are included, and the emphasis on process improvement and mentoring is highlighted to reflect the senior aspect of the role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field is required.
Experience: A minimum of 5-7 years of professional experience in graphic design, with a proven track record in creating marketing and corporate communications materials.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on InDesign, Illustrator, and Photoshop for layout, vector graphics, and image manipulation.
• Demonstrated advanced technical skills in modern design tools such as Adobe XD or Figma for UI/UX design and prototyping.
• Experience utilizing content management systems (CMS) like Drupal or WordPress for website content updates and management.
• Familiarity and practical experience with marketing automation platforms such as Hubspot, Marketo, or Pardot for email campaign creation and digital asset deployment.
• Foundational understanding of HTML and CSS to effectively collaborate with web development teams and ensure design feasibility for web applications.
• Exceptional verbal and written communication skills, enabling clear articulation of design concepts and feedback.
• Proven ability to manage multiple projects concurrently, meeting deadlines in a fast-paced, deadline-driven environment.
• Strong collaborative skills, with the capacity to work effectively both independently and as part of a diverse team.
• Ability to receive and integrate constructive feedback from managers and peers to improve design outcomes.
• Adaptability to work within both creative and structured, process-driven environments.

Preferred Skills:

• Experience in visual branding and identity development, including the creation and maintenance of brand style guides.
• Knowledge of digital marketing best practices, including SEO considerations for web content and email marketing optimization.
• Familiarity with project management software to track design workflows and team assignments.
• Basic animation or motion graphics skills using Adobe After Effects.

📝 Enhancement Note: The "Required Skills" section has been expanded to include more specific details and context relevant to a senior role in marketing operations. The preferred skills are added to suggest areas for further development and specialization that would benefit a candidate in this role. The AI-derived skills have been integrated and elaborated upon.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of design projects, including print collateral, digital assets (web banners, email templates), and branding initiatives.
• Specific examples demonstrating end-to-end project management for design from concept to completion, highlighting workflow efficiency.
• Case studies that illustrate the successful application of design solutions to marketing and communication challenges, with clear objectives and outcomes.
• Demonstrations of proficiency with key design software (Adobe Creative Suite) and familiarity with CMS and marketing automation tools.
• Evidence of ability to maintain brand consistency and adapt design across different media and platforms.

Process Documentation:

• Examples of design process documentation, such as workflow diagrams or project briefs, showcasing structured approaches to design execution.
• Documentation of contributions to process enhancements or best practices within previous design teams.
• Evidence of ability to incorporate feedback and iterate on designs based on structured review processes.

📝 Enhancement Note: This section is crucial for operations-focused roles. The requirements are framed in terms of process, efficiency, and measurable impact, aligning with the expectations for a senior role that contributes to team processes and best practices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Guadalajara, Mexico, with 5-7 years of experience and expertise in marketing automation tools, a competitive annual salary range is estimated to be between MXN $480,000 and MXN $720,000. This range accounts for the specialized skills in digital marketing technology and the senior-level responsibilities.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.
• Paid time off, including vacation days, personal days, and national holidays.
• Opportunities for professional development and continuous learning, such as workshops, courses, and industry conferences.
• A collaborative and dynamic work environment within a growing talent solutions company.
• Potential for performance-based bonuses or incentives.
• Access to modern design tools and technology.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While a structured work environment is expected, there may be flexibility to accommodate project deadlines and team collaboration needs.

📝 Enhancement Note: A salary range is estimated for Guadalajara, Mexico, considering the specified experience level and the demand for graphic designers with marketing technology skills. The benefits are tailored to attract experienced professionals in the design and marketing operations field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Valce Talent Solutions operates within the Human Resources and Staffing industry, specializing in connecting talent with opportunities. This context means the company's internal and external communications require a high degree of professionalism, clarity, and visual appeal to attract both candidates and clients.
Company Size: Valce Talent Solutions is part of Valce, a larger organization. The specific size of the immediate team or department is not explicitly stated, but the company's presence suggests a medium to large organization with established processes. This implies a structured environment where design plays a key role in organizational branding and communication.
Founded: While the founding date of Valce Talent Solutions or its parent company isn't provided, the organization's established presence and focus on talent solutions indicate a mature business model. This suggests a stable work environment with established operational frameworks.

Team Structure:

• The Senior Graphic Designer will likely be part of a marketing or creative team, potentially reporting to a Marketing Manager or Creative Director.
• Collaboration is expected with marketing writers, marketing managers, and other cross-functional liaisons to ensure cohesive communication strategies.
• The role involves mentoring and knowledge sharing, indicating a team dynamic that values skill development and collective growth.

Methodology:

• Design execution is expected to be both creative and process-driven, balancing artistic expression with adherence to brand standards and project management methodologies.
• Data-driven insights may inform design decisions, particularly for digital marketing assets and website content.
• Emphasis on peer reviews and feedback incorporation suggests a collaborative and iterative design process.

Company Website: https://valcetalentsolutions.na.teamtailor.com

📝 Enhancement Note: The company's industry and focus on talent solutions are used to infer the importance of professional visual communication. The team structure and methodology are based on the description of collaboration, mentoring, and the blend of creative and structured work.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position within the creative and marketing operations function. Candidates are expected to possess a high degree of autonomy, technical expertise, and the ability to guide projects and mentor others. The role contributes significantly to the company's visual output and brand integrity.
Reporting Structure: The Senior Graphic Designer likely reports to a Marketing Manager, Creative Director, or Head of Marketing. They will collaborate closely with marketing specialists, content creators, and potentially sales teams.
Operations Impact: The visual solutions produced by this role directly impact the company's brand perception, marketing campaign effectiveness, and overall communication clarity. This includes influencing candidate attraction, client engagement, and the professional image of Valce Talent Solutions in the competitive HR and staffing market.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital marketing design, UI/UX, or branding for the HR tech sector.
• Leadership: Potential to move into a Lead Designer or Art Director role, managing a larger creative team and driving overall visual strategy.
• Process Improvement: Contribute to establishing and refining design workflows, automation, and best practices within the marketing operations function.
• Skill Expansion: Develop further skills in marketing automation, CMS management, and potentially front-end web development principles through exposure and training.

📝 Enhancement Note: The analysis focuses on the "Senior" aspect of the role, detailing the expected autonomy and leadership potential. The "Operations Impact" is framed in terms of how design contributes to business objectives within the talent solutions industry. Growth opportunities are specific to creative and marketing operations career paths.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. This suggests a dedicated workspace equipped with the necessary technology and resources for design work.
Office Location(s): Guadalajara, Jalisco, Mexico. This location is a major hub for technology and creative industries in Mexico, suggesting a vibrant professional ecosystem.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities for direct interaction with marketing managers, writers, and fellow designers for brainstorming and feedback sessions.
• Access to industry-standard design software and hardware, including powerful workstations and potentially large-format displays, is expected.
• The environment is described as both creative and structured, meaning designers will have space for creative expression while working within defined processes and brand guidelines.

Work Schedule: A standard full-time work schedule of approximately 40 hours per week is anticipated. The emphasis on meeting deadlines in a fast-paced environment suggests that occasional overtime may be necessary, but the overall structure aims for work-life balance.

📝 Enhancement Note: The "On-site" nature of the role is emphasized, along with the collaborative and structured aspects of the work environment, drawing inferences from the job description's mention of teamwork and process-driven work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Technical Interview: An in-depth discussion about your design process, software proficiency (especially Adobe Creative Suite, XD/Figma), and experience with CMS and marketing automation tools. Expect questions about your approach to managing projects and incorporating feedback.
• Portfolio Presentation: A dedicated session where you will present selected projects from your portfolio, explaining your creative process, design choices, and the impact of your work. Be prepared to discuss specific case studies related to marketing collateral, digital campaigns, or website updates.
• Team/Cultural Fit Interview: An opportunity to meet with potential team members and managers to assess collaboration style, communication skills, and alignment with the company's culture of creativity and structure.
• Final Interview: Potentially with a senior leader to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Curate Wisely: Select 5-7 of your strongest projects that best represent the skills mentioned in the job description (marketing collateral, digital campaigns, website content, branding).
• Showcase Process: For each project, clearly articulate the problem, your design process, the tools used, your specific contributions, and the measurable results or impact.
• Highlight Relevant Tools: Explicitly mention and demonstrate your proficiency with Adobe Creative Suite, CMS (Drupal/WordPress), and marketing automation tools (Hubspot/Marketo/Pardot) within your case studies.
• Brand Consistency: Include examples that demonstrate your ability to maintain brand standards and adapt designs across different platforms.
• Storytelling: Frame your project presentations as compelling narratives that highlight your problem-solving abilities and creative solutions.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a concept for an email campaign, a banner ad, or a social media graphic based on a brief.
• Focus on demonstrating your understanding of the target audience, brand guidelines, and the specific medium's requirements.
• Practice articulating your design rationale clearly and concisely, as if presenting to a marketing manager.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a senior graphic designer role with marketing operations responsibilities, emphasizing practical skills, process, and demonstrable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency is mandatory, specifically InDesign (layout and print collateral), Illustrator (vector graphics, logos, illustrations), and Photoshop (image editing, digital assets).
• UI/UX Design Tools: Experience with Adobe XD or Figma is required for prototyping and user interface design, particularly for landing pages and digital assets.
• Content Management Systems (CMS): Proficiency with Drupal or WordPress for updating website content, managing layouts, and deploying digital assets.
• Marketing Automation Platforms: Hands-on experience with Hubspot, Marketo, or Pardot is essential for creating and managing email campaigns, banner ads, and tracking digital marketing performance.

Analytics & Reporting:

• Familiarity with website analytics tools (e.g., Google Analytics) to understand user behavior and inform website content updates.
• Understanding of email marketing analytics to optimize campaign performance.

CRM & Automation:

• While not explicitly stated as a direct tool for the designer, an understanding of how CRM and marketing automation tools integrate and function within a business context is beneficial for creating effective marketing assets.

📝 Enhancement Note: This section consolidates and elaborates on the specific software and technology requirements mentioned in the job description, highlighting their relevance to the role's responsibilities in marketing operations and digital design.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished visual assets that meet brand standards and communication objectives.
• Collaboration & Teamwork: A strong emphasis on working effectively with colleagues, sharing knowledge, and contributing to a positive team dynamic.
• Process & Efficiency: An appreciation for structured workflows, best practices, and continuous improvement to enhance design project delivery.
• Adaptability & Growth: A willingness to learn new tools and techniques, adapt to evolving design trends, and receive constructive feedback for professional development.
• Brand Stewardship: A dedication to upholding and advancing the company's brand identity across all visual communications.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing managers, writers, and other stakeholders to ensure design aligns with broader marketing strategies.
• Constructive Feedback Loop: An open environment where feedback is actively sought, given, and incorporated to refine designs and improve project outcomes.
• Knowledge Sharing: A culture that encourages senior members to mentor others, share technical skills, and contribute to team-wide best practices.

📝 Enhancement Note: The values and collaboration style are inferred from the job description's emphasis on teamwork, mentoring, process enhancement, and the blend of creative and structured work environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Structure: Effectively merging creative design impulses with the need to adhere to strict brand guidelines and structured project management processes.
• Managing Diverse Project Demands: Simultaneously handling multiple, varied design projects with different deadlines and stakeholder requirements.
• Staying Current with Technology: Keeping pace with rapid advancements in design software, digital marketing tools, and online media trends.
• Integrating Feedback: Skillfully incorporating constructive criticism from various stakeholders while maintaining design integrity and vision.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized areas of Adobe Creative Suite or explore new design tools and plugins.
• Digital Marketing Strategy Immersion: Gaining a more profound understanding of digital marketing principles, SEO, and campaign optimization through hands-on experience.
• Mentorship Programs: Formal or informal mentorship opportunities to guide junior designers or to be mentored by senior leaders in marketing or operations.
• Industry Engagement: Potential to attend industry conferences or workshops focused on graphic design, digital marketing, or talent solutions to foster continuous learning.

📝 Enhancement Note: Challenges are identified based on the described responsibilities and environment, while growth opportunities are linked to the senior level and the specific industry context.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design project you managed from inception to completion. What were the key challenges, and how did you overcome them using your design process and tools?" (Focus on project management, problem-solving, and tool application).
• "How do you ensure brand consistency across various marketing channels, from print collateral to digital campaigns and email marketing?" (Highlight your understanding of brand stewardship and multi-channel design).
• "Walk me through your process for receiving and incorporating feedback on a design. How do you balance stakeholder input with your creative vision?" (Demonstrate your collaborative and iterative approach).

Company & Culture Questions:

• "What interests you about Valce Talent Solutions and our role in the talent industry?" (Research the company's mission, values, and recent initiatives).
• "How do you see your design expertise contributing to our marketing and communication goals, especially given our structured yet creative environment?" (Connect your skills directly to the company's needs and culture).
• "How do you approach mentoring junior designers or sharing your technical skills with the team?" (Showcase your leadership potential and willingness to contribute to team growth).

Portfolio Presentation Strategy:

• Structure: For each selected project, use a clear narrative: Problem/Objective -> Your Role/Process -> Tools/Techniques Used -> Solution/Outcome -> Impact/Results.
• Data Emphasis: Quantify results where possible (e.g., "Increased click-through rates by X%," "Improved website engagement," "Contributed to Y number of leads").
• Tool Demonstration: Verbally walk through how you utilized specific software (Adobe Suite, CMS, Marketing Automation) to achieve the project's goals.
• Brand Alignment: Explicitly discuss how your designs adhered to or advanced the client's/company's brand identity.
• Conciseness: Be mindful of time; aim for 3-5 minutes per project to allow for Q&A.

📝 Enhancement Note: These questions and strategies are designed to help candidates prepare for an interview focused on a senior graphic designer role with marketing operations responsibilities, emphasizing strategic thinking, technical proficiency, and communication skills.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Valce Talent Solutions careers portal at https://valcetalentsolutions.na.teamtailor.com/jobs/375969-senior-graphic-designer.
• Tailor your resume: Highlight your 5-7 years of relevant experience, expert-level Adobe Creative Suite skills, and specific experience with CMS (Drupal/WordPress) and marketing automation tools (Hubspot/Marketo/Pardot). Use keywords from the job description.
• Curate your portfolio: Select 5-7 of your strongest projects that showcase a range of skills, including marketing collateral, digital campaigns, and website content. Ensure each project clearly outlines the problem, your process, tools used, and outcomes.
• Prepare your portfolio presentation: Practice walking through your selected projects, focusing on your design process, technical proficiency, and the impact of your work. Be ready to discuss how you handle feedback and manage projects.
• Research Valce Talent Solutions: Understand their mission, services, and brand to articulate your interest and demonstrate how your skills align with their needs in the talent solutions industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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