Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: OneDome

Location: Cape Town, Western Cape, South Africa

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 25, 2026

Experience Level: Senior (5-8 years)

Remote Status: On-site

🚀 Role Summary

• Brand Guardianship: Serve as the primary custodian of the OneDome brand identity, ensuring premium quality and consistency across all visual touchpoints and evolving brand guidelines.

• Digital Design Leadership: Design high-converting webpages, landing pages, and compelling digital assets for paid media, email, and social campaigns, with a focus on UX best practices and pixel-perfect implementation.

• Corporate & Experiential Design: Create high-end corporate collateral, including investor decks and sales brochures, alongside large-format assets for events and experiential marketing.

• Visual Storytelling: Conceptualize and design for video, creating animations, explainers, and social-first video graphics to enhance brand communication.

• Cross-functional Collaboration: Work closely with web development and marketing teams to ensure seamless integration and execution of visual strategies across diverse channels.

📝 Enhancement Note: While this role is in Graphic Design, its emphasis on "high-converting landing pages," "business lever that drives conversion," and collaboration with marketing/web dev teams positions it within a GTM (Go-To-Market) or Marketing Operations context, requiring a strategic understanding of design's impact on business objectives. The "gatekeeper of the brand" and "evolve and maintain brand guidelines" responsibilities also highlight a critical operational aspect of brand management.

📈 Primary Responsibilities

• Brand Identity Management: Act as the primary custodian of the OneDome brand identity, ensuring unwavering consistency and premium quality across all marketing collateral, digital assets, and communication channels.

• Visual Asset Creation: Design and produce a wide range of visual assets, including but not limited to: high-converting landing pages, digital ads for paid media, email campaign graphics, social media content (organic and paid), investor decks, sales brochures, company reports, and promotional materials.

• Web and UI Design Collaboration: Collaborate closely with the web development team to ensure pixel-perfect implementation of UI/UX designs for webpages and landing pages, optimizing for user experience and conversion rates.

• Video and Motion Graphics: Conceptualize, design, and produce video content, including animations, explainer videos, and social-first video graphics, to enhance storytelling and engagement.

• Large-Format and Experiential Design: Develop engaging designs for large-format assets such as event stands, signage, and experiential marketing materials for industry conferences and company events.

• Brand Guideline Development and Enforcement: Evolve and maintain comprehensive brand guidelines, actively educating internal teams on proper brand application and championing a high standard of visual quality.

• Quality Assurance: Champion a beautiful and premium design standard, proactively rejecting work that does not meet the high bar expected of the OneDome brand.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational oversight, common in senior design roles within fast-paced, growth-oriented companies. The emphasis on "high-converting," "business lever," and "pixel-perfect implementation" suggests a need for a designer who understands the direct impact of their work on GTM strategies and revenue generation.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a senior role, though extensive professional experience and a strong portfolio can be considered equivalent.

Experience: 5-8 years of professional graphic design experience, with a strong preference for candidates who have worked within high-growth tech environments, premium consumer brands, or fintech sectors. Proven experience in a fast-paced business environment where adaptability and speed are critical is essential.

Required Skills:

• Mastery of Creative Software: Advanced proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• UI/UX Design Principles: Strong understanding of UI/UX best practices, with practical experience in designing user-friendly and high-converting digital interfaces.

• Figma Proficiency: Demonstrated mastery of Figma for UI/web design collaboration and prototyping.

• Brand Management: Ability to act as a brand guardian, ensuring visual consistency and upholding brand standards across all mediums.

• Typography and Layout: Exceptional understanding of typography, color theory, and layout composition for both print and digital applications.

• Adaptability & Speed: Proven ability to work effectively in a fast-paced, deadline-driven environment.

• Attention to Detail: An exceptional eye for detail, particularly in typography, alignment, and print production nuances.

Preferred Skills:

• Webflow/CMS Experience: Experience designing for Webflow, WordPress, or similar Content Management System (CMS) platforms.

• Motion Graphics/Video Editing: Basic motion graphics or video editing capabilities (e.g., Adobe After Effects, Premiere Pro) are highly advantageous.

• Print Production Expertise: Deep understanding of print production processes, materials, and finishing techniques for high-quality collateral.

• Data-Driven Design: An understanding of how design choices impact conversion rates and user engagement metrics.

• AI/Fintech Industry Familiarity: Exposure to or understanding of the housing, fintech, or AI technology sectors.

📝 Enhancement Note: The emphasis on Figma, alongside a preference for Webflow/CMS experience and motion graphics, indicates a modern digital design focus. The mention of "high-converting" and "business lever" suggests that candidates with a portfolio demonstrating direct impact on GTM metrics will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Premium Design Quality: Showcase a portfolio that clearly exhibits exceptional attention to detail, premium aesthetics, and a deep understanding of quality design principles across both print and digital mediums.

• High-Conversion Design Examples: Include case studies or examples of landing pages, digital ads, or other assets designed specifically to drive conversions, with quantifiable results where possible.

• Brand Consistency Examples: Provide instances where you have successfully maintained or evolved a brand identity across multiple touchpoints, demonstrating your ability to act as a brand guardian.

• Print & Digital Versatility: Feature a diverse range of projects that highlight your proficiency in designing for both print (e.g., brochures, reports, large-format) and digital (e.g., web pages, social media, email) channels.

• Process Documentation (Implied): While not explicitly stated, a strong portfolio should implicitly demonstrate your design process, from brief interpretation to final asset delivery, highlighting problem-solving and strategic thinking.

Process Documentation:

• Brand Guideline Application: Clearly illustrate how you have applied or evolved brand guidelines in previous roles, showcasing your understanding of brand governance.

• Workflow Efficiency: Projects that demonstrate efficient design workflows, especially in collaboration with developers or marketing teams, will be advantageous.

• Project Lifecycle Management: Showcase projects where you have taken ownership from brief to final delivery, highlighting your ability to manage projects independently.

📝 Enhancement Note: For a senior design role, the portfolio is paramount. The emphasis on "premium quality," "high-converting," and "brand guardianship" means candidates should curate their portfolios to specifically highlight projects that demonstrate these aspects. Including quantifiable results or clear explanations of how design contributed to business objectives (e.g., conversion lift, engagement increase) will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-8 years of experience in Cape Town, South Africa, and considering OneDome's position as a growing fintech company, a competitive monthly salary range is estimated between ZAR 35,000 to ZAR 40,000.

Benefits:

• Full-Time Employment: Standard benefits associated with full-time employment in South Africa.

• In-Office Collaboration: Opportunity to work within a dedicated marketing department in a Cape Town hub, fostering direct collaboration and team synergy.

• Professional Development: Potential opportunities for skill enhancement, particularly in digital design, video, and potentially UI/UX, given the company's tech focus.

• Impactful Role: Opportunity to be the primary visual custodian for a rapidly growing fintech company, with direct influence on brand perception and GTM success.

• Company Growth: Being part of a profitable, fast-growing company recognized by Deloitte and the Sunday Times, offering exposure to a dynamic and successful business environment.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for flexibility depending on project demands and company culture. The role is explicitly stated as "In-office."

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in Cape Town. For a more precise figure, candidates should research comparable roles at similar-sized tech/fintech companies in the region. The benefits are inferred based on the "full-time" nature of the role and the company's described success, highlighting potential growth opportunities and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Housing and Fintech Technology Platform, utilizing AI. This places OneDome at the intersection of traditional finance, real estate, and cutting-edge technology, indicating a data-driven, innovative, and customer-centric approach.

Company Size: OneDome operates at scale, working with over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month. While the exact employee count isn't stated, this scale suggests a significant, well-established organization, likely with a dedicated marketing and design function.

Founded: OneDome is a relatively modern company, implied by its rapid growth and recognition in recent years (Deloitte Fast 50 in 2025, Sunday Times Tech 100 in 2026). This suggests a culture that is agile, forward-thinking, and embraces technological advancements.

Team Structure:

• Marketing Department: The designer will be part of the Marketing department, implying close collaboration with marketing strategists, campaign managers, and potentially content creators.

• Reporting: Likely reports to a Head of Marketing, Marketing Director, or Creative Director, with direct collaboration with web development teams.

• Cross-functional Collaboration: Significant interaction with web developers for implementation, and potentially with sales, product, and finance teams for collateral and investor decks.

Methodology:

• Data-Driven Decisions: Given the AI focus and fintech nature, design decisions are likely informed by data, user analytics, and performance metrics (e.g., conversion rates).

• Agile Development & Design: Fast-paced growth implies an agile approach to project management, requiring quick iteration and adaptation.

• Premium Brand Focus: A core methodology is maintaining a "premium" and "beautiful" standard, suggesting a commitment to high-quality execution and aesthetics.

• Customer-Centricity: The platform simplifies complex financial decisions, indicating a strong focus on user experience and customer needs.

Company Website: https://onedome.com/

📝 Enhancement Note: The company's description as a "housing and fintech technology platform" and its recognition by Deloitte and Sunday Times indicate a dynamic, growth-focused, and technologically advanced environment. The "premium" brand perception is a key cultural driver that this role will uphold.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, signifying a level of expertise and autonomy. It implies the individual is expected to lead design initiatives, mentor junior designers (if any), and contribute strategically to the brand's visual direction. The responsibilities extend beyond just execution to include brand guardianship and strategic input.

Reporting Structure: The Senior Graphic Designer will likely report into a Head of Marketing, Creative Director, or Marketing Manager. They will collaborate closely with web developers and other marketing team members, but their primary reporting line will be within the creative/marketing function.

Operations Impact: The role's impact is significant and directly tied to Go-To-Market (GTM) success.

• Conversion Optimization: Designing "high-converting landing pages" and "compelling digital assets" directly influences lead generation and sales pipeline.

• Brand Perception & Trust: As the "gatekeeper of the brand," the designer shapes how customers, investors, and partners perceive OneDome, crucial for a fintech company building trust.

• Sales Enablement: Creating "elegant corporate collateral" and "sales brochures" directly supports the sales team's efforts.

• Investor Relations: Designing "investor decks" is vital for fundraising and communicating business progress.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role as the company expands its creative team.

• Specialization: Opportunity to deepen expertise in specific areas like UI/UX design, motion graphics, or video production, aligning with emerging tech trends.

• Strategic Design Influence: Increased involvement in shaping the overall brand strategy and visual direction of the company.

• Fintech/Proptech Expertise: Developing specialized knowledge in the rapidly evolving fintech and proptech industries, a valuable niche.

• Cross-functional Skill Development: Gaining a deeper understanding of marketing, web development, and business strategy through close collaboration.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking beyond pure aesthetics. The role is expected to contribute to business objectives, making it a critical component of the GTM strategy. Growth opportunities are tied to leadership, specialization, and strategic influence within a high-growth industry.

🌐 Work Environment

Office Type: The role is explicitly "In-office" and located in a "Cape Town hub," suggesting a dedicated physical workspace designed for collaboration and focused work. This implies a traditional office environment rather than a co-working space or remote setup.

Office Location(s): Cape Town, Western Cape, South Africa. Specific details about the office building or its amenities are not provided, but being a "hub" suggests a central location within the city.

Workspace Context:

• Collaborative Environment: The "hub" designation and emphasis on collaboration with web development and marketing teams suggest an open or semi-open office plan designed to encourage interaction.

• Tools & Technology: Access to industry-standard creative software (Adobe Suite, Figma) and hardware necessary for design work. The company's tech focus implies a modern and well-equipped workspace.

• Team Interaction: Opportunities for direct, face-to-face interaction with colleagues within the marketing department and other functional teams, fostering a strong team dynamic.

• Focus on Quality: The culture emphasizes "premium quality" and "luxury lives in the details," suggesting an environment that values meticulous work and attention to detail.

Work Schedule: Standard full-time, likely Monday to Friday, with an expectation of 40 hours per week. While the role is in-office, the fast-paced nature of a high-growth company might occasionally require dedication beyond standard hours for critical deadlines, though this is not explicitly stated.

📝 Enhancement Note: The "In-office" requirement is key. Candidates should be prepared for a traditional office setup in Cape Town, with opportunities for direct collaboration and a focus on producing high-quality, premium design work within a structured environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio by HR or a hiring manager to assess qualifications and experience against the job requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, rationale, and the impact of their work. This is where the "premium quality," "high-converting," and "brand guardianship" aspects will be scrutinized.

• Skills Assessment/Creative Challenge: A practical design exercise or case study might be administered to evaluate technical skills, problem-solving abilities, and how well they align with OneDome's brand and business objectives. This could involve designing a landing page mock-up or a piece of collateral.

• Cultural Fit Interview: Meeting with team members from marketing, web development, and potentially leadership to assess cultural alignment, collaboration style, and understanding of the company's mission.

• Final Interview: Potentially a discussion with senior leadership to confirm fit and discuss the strategic impact of the role.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your ability to create "premium," "high-converting" designs and act as a "brand guardian." Quantify results wherever possible (e.g., conversion rate improvements, engagement metrics).

• Show Your Process: For each project, be prepared to walk through your thought process, design decisions, challenges faced, and how you overcame them. Explain the "why" behind your design choices.

• Highlight Brand Stewardship: Showcase examples where you have rigorously applied or evolved brand guidelines, emphasizing your commitment to brand integrity.

• Demonstrate Versatility: Include a range of work covering digital (web, ads, social) and print (collateral, large-format), and ideally video/motion graphics.

• Tailor to OneDome: If possible, include a conceptual piece or a case study that addresses a challenge relevant to fintech or housing technology, showing you've considered OneDome's specific context.

Challenge Preparation:

• Understand the Brand: Thoroughly research OneDome's current branding, website, and marketing materials. Identify areas for potential visual improvement or alignment with "premium" standards.

• Focus on Conversion & UX: If given a web design challenge, prioritize user experience and conversion optimization principles. Think about the user journey and calls to action.

• Brand Consistency: Ensure any submitted work adheres strictly to established (or implied) brand guidelines, demonstrating your guardianship.

• Articulate Your Strategy: Be prepared to clearly explain the strategic thinking behind your design choices, linking them to business objectives like conversion, trust, or brand perception.

📝 Enhancement Note: The interview process will heavily rely on the portfolio and the candidate's ability to articulate how their design skills translate into business outcomes. Candidates should prepare specific examples that directly address the core requirements of brand guardianship, high-conversion design, and premium quality.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design. Proficiency in Photoshop, Illustrator, and InDesign is a given.

• Figma: Explicitly mentioned as a required skill for UI/web design collaboration. Mastery is expected.

• Motion Graphics Software (Preferred): Adobe After Effects or similar for video and animation creation.

• Video Editing Software (Preferred): Adobe Premiere Pro or similar for basic video editing.

Analytics & Reporting:

• Web Analytics Tools (Implied): While not explicitly listed, understanding how to interpret data from tools like Google Analytics or similar platforms would be beneficial for designing "high-converting" pages.

• Design Analytics (Implied): Familiarity with tools or methods for A/B testing design elements to measure impact on conversion rates.

CRM & Automation:

• CMS Platforms (Preferred): Experience with Webflow, WordPress, or similar Content Management Systems for web design implementation.

• Collaboration Tools: Familiarity with project management and communication tools like Slack, Asana, Jira, or Trello is common in such environments.

📝 Enhancement Note: The primary focus is on design execution tools (Adobe Suite, Figma). However, an understanding of web implementation (CMS) and the ability to interpret performance data (analytics) are key differentiators for a senior role focused on driving conversions and influencing business outcomes.

👥 Team Culture & Values

Operations Values:

• Premium Quality: A relentless pursuit of high standards in all visual output, ensuring every design reflects luxury, sophistication, and attention to detail.

• Brand Integrity: A strong commitment to safeguarding and evolving the OneDome brand identity, acting as a proactive guardian against dilution or inconsistency.

• Data-Driven Design: Utilizing insights from analytics and user behavior to inform design decisions, ensuring that aesthetics serve a strategic purpose and drive measurable business results.

• Collaboration & Communication: Fostering open communication and teamwork, particularly with marketing and development teams, to ensure seamless execution and alignment on GTM strategies.

• Innovation & Adaptability: Embracing new technologies and design trends, especially in AI and fintech, and being adaptable to the fast-paced nature of a high-growth company.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing strategists, campaign managers, and web developers to translate business objectives into compelling visual assets and ensure pixel-perfect implementation.

• Proactive Feedback: Engaging in constructive feedback loops, both giving and receiving, to continuously improve design quality and project outcomes.

• Ownership Mentality: Taking full responsibility for projects from brief to delivery, demonstrating initiative and a proactive approach to problem-solving.

• Strategic Partnership: Acting as a strategic partner to marketing and business teams, providing design expertise to enhance GTM efforts and brand perception.

📝 Enhancement Note: The core values revolve around quality, brand stewardship, and performance-driven design. This implies a culture where designers are empowered to be strategic partners, not just order-takers, and where their work directly contributes to business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Premium Aesthetics with Conversion Goals: The primary challenge will be to maintain a high-end, premium brand image while simultaneously designing for maximum conversion rates in digital spaces. This requires a nuanced approach to design strategy.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of a high-growth company means adapting quickly to new campaign needs, product updates, and market shifts, requiring efficient workflows and rapid design cycles.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive and premium brand experience across print, digital, video, and experiential touchpoints demands rigorous attention to detail and strong brand governance.

• Integrating AI-Driven Insights: As an AI-powered platform, there may be opportunities (and challenges) in visually representing complex AI concepts or data in an accessible and appealing way.

Learning & Development Opportunities:

• Deepen UI/UX and Conversion Design Expertise: The role provides a direct avenue to hone skills in designing for user experience and conversion optimization, critical for GTM success.

• Specialize in Motion Graphics and Video: The stated advantage of these skills offers a clear path for professional development in dynamic visual storytelling.

• Fintech & Proptech Industry Acumen: Gaining specialized knowledge in the rapidly evolving housing and fintech sectors.

• Strategic Brand Development: Contributing to the evolution of a premium brand in a competitive market, offering insights into brand strategy and management.

• Exposure to AI Technology: Working within an AI-focused company provides exposure to cutting-edge technology and its applications.

📝 Enhancement Note: The challenges are inherent to a senior role in a cutting-edge, fast-paced industry. The growth opportunities are well-defined, focusing on specialization, strategic impact, and industry expertise, aligning with the "Senior" designation.

💡 Interview Preparation

Strategy Questions:

• Brand Guardianship: "Describe a time you had to defend the brand identity against a request that compromised its integrity. What was the situation, how did you respond, and what was the outcome?" (Assesses ability to uphold premium standards and push back when needed.)

• Conversion-Oriented Design: "Walk us through a project where your design directly contributed to a significant increase in conversion rates or user engagement. What were the key design decisions, and how did you measure success?" (Focuses on the "business lever" aspect of design.)

• Process & Collaboration: "How do you approach collaborating with web developers to ensure pixel-perfect implementation of your designs, especially for high-converting landing pages?" (Evaluates cross-functional teamwork and technical understanding.)

• Problem-Solving with Design: "Imagine we need to visually represent our AI-powered platform to potential investors. What would be your initial approach, and what key elements would you prioritize?" (Tests strategic thinking and ability to translate complex ideas.)

Company & Culture Questions:

• Understanding of OneDome: "What excites you most about OneDome's mission and our position in the housing and fintech market?" (Assesses research and genuine interest.)

• Premium Brand Fit: "How do you define 'premium design,' and how would you ensure OneDome consistently embodies this standard across all its visual communications?" (Evaluates alignment with the company's core value.)

• Working Style: "Describe your ideal collaboration style within a marketing and development team. How do you handle feedback on your creative work?" (Gauges cultural fit and communication skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight projects demonstrating premium quality, high conversion impact, and strong brand guardianship.

• Tell the Story: For each selected project, clearly articulate the brief, your strategic approach, the design process, challenges overcome, and the measurable results achieved.

• Quantify Success: Where possible, present data (e.g., conversion rate increases, engagement metrics, ROI) to support the effectiveness of your designs.

• Showcase Versatility: Ensure your presentation covers a range of work, including digital (web, ads), print (collateral), and ideally video/motion graphics.

• Address One Dome's Needs: Be prepared to discuss how your skills and experience directly address the requirements of this Senior Graphic Designer role at OneDome, perhaps even including a conceptual piece relevant to the company.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, quantifiable results, and a deep understanding of brand guardianship and premium design principles. Candidates should be ready to discuss their process and impact, not just their aesthetic output.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Breezy HR link.

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your ability to deliver premium, high-converting designs and act as a brand guardian. Ensure these examples highlight your versatility across digital and print mediums.

• Tailor Your Resume: Update your resume to specifically highlight your 5-8 years of experience, proficiency with Adobe Creative Suite and Figma, and any experience in high-growth tech, fintech, or premium brand environments. Emphasize achievements related to conversion, brand consistency, and successful project delivery.

• Prepare Your Presentation: Rehearse walking through your portfolio, focusing on the strategic rationale behind your design choices, the impact of your work (quantified where possible), and your approach to maintaining brand integrity.

• Research One Dome: Thoroughly investigate OneDome's website, marketing materials, and company mission. Understand their current brand aesthetic and identify how you can contribute to their "premium" positioning and GTM objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.