Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer
Company: Nysonian
Location: Miami, Florida, United States
Job Type: Full-Time
Category: Creative & Media / Marketing / Management & Leadership
Date Posted: September 24, 2025
Experience Level: 5-10 Years
Remote Status: Remote Solely

🚀 Role Summary

• Lead and mentor a remote team of 10 designers, focusing on improving their speed, design eye, and execution quality to drive scalable, profitable creative output.
• Own the end-to-end creative execution for all paid ads, social campaigns, and marketing assets, ensuring visual quality and alignment with performance marketing goals.
• Translate high-level vision from VP of Creative and CMO into fast, high-performing creative that meets direct response principles and drives conversion.
• Develop and implement design systems, templates, and streamlined workflows, including automation and AI where beneficial, to significantly enhance team output and consistency.
• Act as a key partner to leadership, ensuring design strategy directly supports and amplifies performance objectives and brand aesthetic.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with significant leadership responsibilities, bridging hands-on creative execution with team management and process optimization. The emphasis on "fast, high-performing creative that scales profitably" strongly indicates a Revenue Operations and GTM focus, where design directly impacts conversion rates and customer acquisition cost (CAC). The ideal candidate will need to demonstrate not just design prowess but also an understanding of performance marketing dynamics and the ability to scale creative operations.

📈 Primary Responsibilities

• Oversee and execute all design briefs for paid advertisements, social media campaigns, and broader marketing collateral, ensuring visual excellence and strategic alignment.
• Design critical creative assets weekly, demonstrating precision, taste, and the ability to translate strategic direction into compelling visuals.
• Provide leadership, mentorship, and performance management to a remote team of 10 designers, fostering a culture of continuous improvement and high output.
• Architect, implement, and maintain robust design systems, templates, and versioning protocols to enhance team efficiency, consistency, and brand integrity.
• Collaborate closely with the VP of Creative, CMO, and Head of Growth to ensure design initiatives are tightly integrated with and contribute measurably to performance marketing targets.
• Introduce and refine design workflows, including naming conventions, version control, template utilization, and the strategic application of AI for automation and efficiency gains.
• Uphold and evolve a refined brand aesthetic while ensuring all creative assets are optimized for conversion in demanding performance marketing environments.
• Monitor and analyze creative performance metrics to inform design decisions and iterative improvements, focusing on KPIs such as CPA, ROAS, and creative approval rates.

📝 Enhancement Note: The responsibilities clearly outline a blend of individual contribution and team leadership, with a strong emphasis on performance marketing outcomes. The expectation to "introduce structure to design workflows" and "automation (AI where useful)" points to a need for process optimization skills, akin to those found in Revenue Operations or Marketing Operations roles focused on scaling creative output and improving efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential. Experience: 3-5+ years of hands-on graphic design experience within a Direct-to-Consumer (DTC) or performance-focused eCommerce brand or agency setting is required.

Required Skills:

• Proven track record of creating high-performing ad creative that drives conversion.
• Expert proficiency in Adobe Photoshop and Adobe Illustrator.
• Deep understanding of direct response marketing principles and their visual application to drive conversions.
• Exceptional design taste and a keen marketing eye, capable of balancing aesthetic appeal with sales effectiveness.
• Demonstrated experience in leading, mentoring, or managing a team of designers (ideally 2-10 individuals).
• Ability to operate as a fast, independent executor, capable of rapidly transforming concepts into final, polished assets.
• Strong understanding of visual consistency and brand aesthetic across diverse marketing touchpoints.

Preferred Skills:

• Experience with landing page design, email marketing creative, or other conversion rate optimization (CRO) visuals.
• Familiarity with collaborative design tools such as Figma.
• Exposure to creative analysis platforms like Atria, Motion, or Foreplay.
• Experience in building scalable, reusable templates or comprehensive design systems.
• Basic proficiency in light motion graphics or animation work.
• Comfort and experience with experimenting with AI-powered creative tools (e.g., Adobe Firefly, Midjourney).

📝 Enhancement Note: The experience requirement of "3-5+ years" combined with the "5-10" AI-derived experience level suggests the company is looking for someone who has moved beyond junior roles and is ready for significant responsibility. The emphasis on "performance-focused eCommerce" and "direct response principles" is critical for operations roles, as it links creative output directly to revenue generation and efficiency metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 years of design work, with a strong emphasis on DTC or performance-focused eCommerce campaigns.
• Include case studies demonstrating the creation of high-performing ad creative, detailing the brief, your design process, and quantifiable results (e.g., CPA, ROAS improvements).
• Present examples of visual consistency across various marketing channels and brand touchpoints.
• Highlight any contributions to building or implementing design systems, templates, or workflow improvements.
• Demonstrate proficiency in Adobe Photoshop and Illustrator through complex project examples.

Process Documentation:

• Be prepared to discuss your approach to managing design briefs from initial concept to final asset delivery, emphasizing speed and efficiency.
• Articulate your experience in establishing and maintaining design workflows, including versioning, templating, and potential automation strategies.
• Explain how you have mentored and improved the output quality and speed of design teams.
• Discuss your understanding of direct response principles and how you apply them to visual design for conversion.

📝 Enhancement Note: For a role bridging design leadership and performance marketing, the portfolio must go beyond aesthetic appeal to demonstrate quantifiable impact. Operations professionals often look for evidence of process optimization, scalability, and measurable results, which should be a core focus of the candidate's portfolio presentation.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 5-10 years of experience, and the Miami, Florida location, a competitive salary range would typically fall between $85,000 - $115,000 annually. This estimate considers the cost of living in Miami and industry benchmarks for senior creative roles with leadership responsibilities in performance-driven environments.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Paid time off (PTO) and company holidays.
• Opportunities for professional development and continued learning in design and performance marketing.
• Potential for performance-based bonuses tied to creative win rates and efficiency improvements.
• Remote work flexibility, allowing for a better work-life balance.

Working Hours: Expected to work approximately 40 hours per week, with potential for flexibility to meet project deadlines and team needs, particularly given the remote nature of the role.

📝 Enhancement Note: The salary range is an estimate based on industry data for Senior Graphic Designers in a major metropolitan area like Miami with significant leadership and performance marketing responsibilities. The benefits are standard for full-time roles but are highlighted for their relevance to supporting a remote, high-performing creative team.

🎯 Team & Company Context

🏢 Company Culture

Industry: Nysonian operates within the eCommerce and Direct-to-Consumer (DTC) sector, likely focused on performance marketing and customer acquisition. The emphasis on "fast, high-performing creative that scales profitably" suggests a data-driven, results-oriented environment. Company Size: Nysonian is likely a growing company, indicated by the presence of a 10-person design team and the need for a senior leader. The company size could range from mid-stage startup to a more established mid-market company, aiming for significant growth. Founded: The founding date is not specified, but the focus on modern marketing strategies like AI and performance metrics suggests a relatively contemporary company or one that has adapted well to current digital marketing landscapes.

Team Structure:

• The design team consists of 10 individuals, likely a mix of specialists and generalists, operating remotely.
• This Senior Graphic Designer will report to higher leadership, such as the VP of Creative and CMO, indicating a clear hierarchy with strategic oversight.
• Collaboration will be essential with the Head of Growth, emphasizing a strong link between creative output and business performance.

Methodology:

• Data analysis and insights are critical, as evidenced by the focus on KPIs like CPA, ROAS, and creative win rates.
• Workflow planning and optimization are core to the role, with expectations for building systems and improving team speed.
• Automation, including the use of AI, is encouraged to drive efficiency and scale.

Company Website: https://nysonian.breezy.hr

📝 Enhancement Note: The company culture is likely dynamic, fast-paced, and highly focused on measurable results. For operations professionals, this means an environment where data-driven decision-making is paramount and where efficiency and scalability are key drivers of success.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into leadership within the creative function, bridging individual contribution with team management and strategic input. It's a senior individual contributor role with direct management responsibilities, ideal for someone looking to deepen their expertise in performance creative and team leadership. Reporting Structure: The Senior Graphic Designer will report directly to the VP of Creative and CMO, indicating high visibility and direct influence on strategic creative direction and marketing performance. Collaboration with the Head of Growth further solidifies its integral role in the go-to-market strategy. Operations Impact: The impact of this role is directly tied to revenue generation through high-performing creative assets. Success in this position will demonstrably influence customer acquisition costs (CPA), return on ad spend (ROAS), and overall campaign profitability, making it a critical function within the broader revenue operations framework.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance marketing creative, design system implementation, and workflow automation, aligning with GTM operations best practices.
• Leadership Development: Develop and hone leadership skills by managing a remote team, driving their performance, and implementing scalable processes.
• Strategic Influence: Gain experience in shaping creative strategy at a senior level, working directly with executive leadership on key marketing initiatives and contributing to business growth.
• Specialization: Potential to specialize further in areas like AI-driven creative, CRO visuals, or advanced design systems based on project needs and personal interest.

📝 Enhancement Note: The "Operations Impact" section is crucial for understanding how this design role contributes to the company's revenue goals, making it relevant to operations professionals who focus on efficiency and ROI. Growth opportunities highlight the potential for career advancement within a performance-focused creative and operations environment.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility and autonomy. Office Location(s): While based in Miami, Florida, the role is entirely remote, meaning candidates can be located anywhere within the United States, provided they can effectively collaborate with the US-based team.

Workspace Context:

• The remote setup necessitates strong self-discipline, proactive communication, and effective use of collaboration tools to maintain team cohesion and productivity.
• Access to standard design software (Adobe Creative Suite) is expected, with potential for exploration of new tools like Figma and AI creative platforms.
• Regular virtual interactions with the design team, VP of Creative, CMO, and Head of Growth are anticipated, requiring strong virtual collaboration skills.

Work Schedule: The standard 40-hour work week provides a framework, but the role's performance-driven nature may require some flexibility to meet critical campaign deadlines and ensure timely asset delivery.

📝 Enhancement Note: The remote work arrangement is a key aspect of the work environment, requiring candidates to be proficient in asynchronous communication and virtual collaboration, which are increasingly important within distributed operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience in DTC/eCommerce performance creative and leadership potential.
• Creative & Technical Interview: A deep dive into design skills, proficiency with Adobe Suite, and understanding of direct response principles. This may include a portfolio review session.
• Leadership & Strategy Interview: Discussion on experience leading design teams, mentoring designers, and implementing design systems and workflows. Focus on how creative aligns with performance goals.
• Case Study/Challenge: Candidates may be asked to present a relevant case study from their portfolio or tackle a hypothetical design challenge that requires demonstrating speed, taste, and performance-driven thinking.
• Final Interview: Meeting with senior leadership (CMO, VP of Creative) to assess cultural fit, strategic alignment, and overall leadership capability.

Portfolio Review Tips:

• Performance Focus: Clearly articulate the business impact of your designs. Quantify results (e.g., "Increased ROAS by X%", "Reduced CPA by Y%", "Achieved Z% first-cut approval rate").
• Process Clarity: Walk through your workflow for creating performance-driven creative, from brief to final asset. Highlight how you incorporate direct response principles and brand aesthetic.
• Leadership Examples: If possible, include examples of how you've mentored designers or improved team processes, even if informally.
• Tool Proficiency: Showcase your mastery of Adobe Photoshop and Illustrator, and mention any experience with collaborative tools like Figma or AI creative platforms.
• Conciseness: Be prepared to present your strongest, most relevant work efficiently.

Challenge Preparation:

• Think Performance First: If presented with a challenge, immediately consider the target audience, key performance indicators (KPIs), and how design can directly drive conversion.
• Workflow Articulation: Be ready to explain your thought process and immediate next steps for developing creative assets under tight deadlines.
• AI Integration: Consider how AI tools could be leveraged to accelerate your workflow or generate variations.

📝 Enhancement Note: The interview process and portfolio review heavily emphasize performance marketing outcomes and process efficiency, which are core tenets of revenue and marketing operations. Candidates should prepare to speak the language of KPIs and ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe Photoshop and Adobe Illustrator for all core asset creation.
• Figma (Preferred): Familiarity with Figma is a plus for collaborative design, prototyping, and potentially design system management.
• AI Creative Tools (Experimental): Comfort experimenting with tools like Adobe Firefly, Midjourney, or similar for ideation and asset generation.

Analytics & Reporting:

• Candidates should be comfortable interpreting data from performance marketing platforms and potentially creative analysis tools.
• Creative Analysis Platforms (Preferred): Exposure to tools like Atria, Motion, or Foreplay for understanding creative performance and optimization.

CRM & Automation:

• While not a direct CRM role, an understanding of how creative assets are used within marketing automation platforms and CRM-driven campaigns is beneficial.

📝 Enhancement Note: The emphasis on specific Adobe tools, with preferred experience in Figma and experimental use of AI tools, highlights the technical stack. For operations professionals, understanding how these design tools integrate into broader marketing technology stacks and contribute to campaign performance is key.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using performance metrics (CPA, ROAS, win rates) to inform and validate creative decisions.
• Speed and Efficiency: A drive to deliver high-quality creative assets quickly and consistently, with a focus on improving team output and reducing turnaround times.
• Scalability: Commitment to building systems and processes (design systems, templates, automation) that allow the creative function to scale profitably.
• Collaboration and Partnership: A proactive approach to working with marketing leadership (CMO, VP Creative, Head of Growth) to align creative efforts with business objectives.
• Continuous Improvement: An openness to experimentation, learning, and adapting to new tools and methodologies, including AI, to enhance creative effectiveness.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with marketing leadership and potentially other GTM functions to ensure creative is aligned with campaign strategies and performance goals.
• Remote Team Management: Fostering a collaborative and productive environment within a distributed design team, emphasizing clear communication and shared goals.
• Feedback Exchange: Openness to constructive feedback from leadership and peers to refine creative and improve processes.

📝 Enhancement Note: The values reflect a results-oriented, operationally efficient, and collaborative culture, common in high-growth GTM teams. Understanding these values is key for candidates to demonstrate cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The core challenge will be to maintain high visual quality and brand aesthetic while delivering creative at the accelerated pace required for performance marketing.
• Leading a Remote Team: Effectively managing, motivating, and ensuring the productivity of a distributed design team requires strong communication and leadership skills.
• Translating Vision to Performance: Consistently translating strategic direction from leadership into creative that not only looks good but demonstrably converts and meets performance KPIs.
• Adopting New Technologies: Staying ahead of the curve by integrating new tools and methodologies, such as AI in creative production, to maintain a competitive edge.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in the nuances of creating effective creative for paid acquisition channels.
• Design Operations & Systems: Develop advanced skills in building and managing scalable design systems and optimizing creative workflows for efficiency.
• Leadership and Team Management: Gain significant experience in leading and mentoring a creative team, fostering talent, and driving collective performance.
• Exposure to Executive Strategy: Direct involvement with senior leadership on marketing strategy, offering insights into business operations and GTM planning.

📝 Enhancement Note: Identifying these challenges and growth opportunities provides candidates with a realistic preview of the role and its potential for development, particularly in areas relevant to operations and GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing our creative workflow to increase design team output by 30-50% while maintaining quality?" (Focus on process, templates, automation, AI).
• "Describe a time you had to balance a strong brand aesthetic with the demands of direct response marketing. What were the results?" (Highlight understanding of both worlds and impact).
• "How do you ensure visual consistency across all marketing touchpoints, especially in a fast-paced, performance-driven environment?" (Focus on systems, guidelines, and team oversight).

Company & Culture Questions:

• "What excites you most about Nysonian's focus on high-performing, scalable creative?" (Show enthusiasm for performance marketing and growth).
• "How would you foster a collaborative and high-performing culture within a remote design team?" (Discuss communication strategies, team building, and feedback).
• "Based on what you know about us, how would you prioritize design briefs to maximize our ROAS and CPA benchmarks?" (Demonstrate strategic thinking aligned with business goals).

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the objective, your role, the actions you took, and the measurable results (e.g., "Designed a series of 5 ad creatives that resulted in a 15% lower CPA than previous benchmarks").
• Showcase Process, Not Just Pixels: Explain your thought process, how you interpreted the brief, and how you applied direct response principles.
• Highlight Leadership/Mentorship: If you have examples of improving team processes or mentoring designers, weave them into your presentation.
• Address AI/New Tools: Briefly mention any innovative approaches you took, such as using AI for ideation or building efficient templates.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate their understanding of operations, performance marketing, and leadership, aligning their skills with Nysonian's specific needs.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Nysonian's Breezy HR page.
• Curate Your Portfolio: Select 3-5 of your most impactful projects that specifically highlight your experience in DTC/eCommerce performance creative, direct response principles, and any leadership or process improvement contributions. Ensure each case study includes quantifiable results.
• Tailor Your Resume: Emphasize keywords such as "Performance Marketing," "Direct Response," "DTC," "eCommerce," "Creative Execution," "Design Systems," "Team Leadership," "Adobe Photoshop," "Adobe Illustrator," "CPA Optimization," and "ROAS Improvement."
• Prepare Your Narrative: Practice articulating your design process, how you measure success, and your experience leading and mentoring designers. Be ready to discuss your approach to workflow optimization and AI integration.
• Research Nysonian: Understand their likely business model, target audience, and marketing strategies to tailor your responses and demonstrate genuine interest. Focus on how your creative leadership can directly contribute to their profitable growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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