Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: LVT

Location: American Fork, Utah, United States

Job Type: Full-Time

Category: Marketing & Design

Date Posted: 2026-03-30T18:36:33

Experience Level: 4+ Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• Serve as the primary visual architect for a multi-billion dollar brand, evolving its aesthetic from a startup to a global industry leader.

• Drive brand consistency and visual excellence across all organizational touchpoints, from digital campaigns to physical assets.

• Execute end-to-end design processes for a wide array of creative assets, including web interfaces, social media, digital advertising, event signage, and internal communications.

• Manage and collaborate with external creative partners (vendors and freelancers) to ensure all outsourced work meets rigorous quality and brand standards.

• Act as the internal authority on design trends, maintaining a modern, relevant, and forward-thinking visual language.

📝 Enhancement Note: This role is positioned as a critical "visual architect" for LVT, emphasizing a significant impact on brand perception and evolution. The "Senior" title and responsibility for establishing design standards suggest a leadership component, even if not directly managing a team, and a need for strategic thinking beyond just execution. The focus on transitioning from "scrappy startup" to "global industry leader" implies a need for sophisticated, polished design work that aligns with a mature, high-growth company.

📈 Primary Responsibilities

• Establish Design Standards: Develop and codify comprehensive design guidelines, ensuring brand consistency, visual integrity, and a high bar for design excellence across all departments and marketing materials.

• End-to-End Creative Execution: Take ownership of the design lifecycle for diverse assets, including but not limited to: user interface elements for web and digital platforms, engaging social media graphics, high-converting digital ad campaigns, impactful event signage, and professional internal communications.

• Vendor & Freelance Management: Serve as the main liaison for external creative agencies, designers, and production houses, providing clear briefs, managing project timelines, and meticulously reviewing deliverables to ensure adherence to LVT's brand identity and quality benchmarks.

• Physical Asset Production Management: Oversee the sourcing, selection, and production management of all physical marketing collateral and branded merchandise. This includes managing vendors for print materials, premium company swag, and the creation of large-scale trade show exhibits.

• Design Trend Leadership: Proactively research, identify, and champion emerging design trends and best practices, translating them into actionable strategies that keep LVT's visual identity modern, competitive, and ahead of industry standards.

• Cross-Functional Collaboration: Partner closely with marketing, product development, sales, and executive leadership teams to understand complex technical concepts and business objectives, translating them into clear, compelling, and visually engaging narratives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution. Emphasis on "end-to-end" ownership, "vendor management," and "physical asset production" indicates a need for a designer who can manage projects holistically and understands the production lifecycle beyond digital assets. The role requires influencing across departments, suggesting strong communication and strategic thinking are as important as design skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior-level role, or equivalent practical experience.

Experience: 4+ years of professional graphic design experience, with a demonstrable track record of success in print, packaging, layout design, digital advertising, and environmental design.

Required Skills:

• Expert Adobe Creative Suite Proficiency: Mastery of Photoshop, Illustrator, and InDesign is essential for creating and manipulating high-quality visual assets.

• Brand Consistency & Development: Proven ability to establish and maintain strong brand guidelines and ensure visual coherence across all platforms.

• Multi-Channel Design Execution: Demonstrated experience designing for a wide range of mediums, including web interfaces, social media, digital ads, print collateral, and event materials.

• Vendor & Project Management: Strong organizational skills for managing external creative partners, project timelines, and production processes.

• Visual Storytelling: Ability to translate complex ideas and technical information into compelling and easily understood visual narratives.

• Trend Awareness: Keen understanding of current design trends, aesthetic principles, and their application in a corporate/B2B context.

Preferred Skills:

• Figma Proficiency: Experience with Figma is highly desirable to facilitate collaboration with software and product teams and bridge design systems.

• Illustration Skills: Bonus capability in illustration to enhance brand storytelling and create unique visual assets.

• Motion Graphics Capabilities: Advantageous skills in motion graphics (e.g., After Effects) to develop dynamic visual content.

• Agency Environment Experience: Prior experience working in a fast-paced agency setting is a significant plus, indicating adaptability and high-output capabilities.

• Environmental Design Experience: Specific experience with trade show booth design, signage, and other large-scale physical installations.

📝 Enhancement Note: The "4+ years" coupled with the responsibilities strongly implies a senior-level individual contributor role. The emphasis on Adobe Creative Suite mastery and the preference for Figma highlight the need for technical chops. The inclusion of illustration and motion graphics as "bonus skillsets" suggests these are areas where the candidate can significantly elevate the brand's visual output, pointing towards an opportunity for creative leadership and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase a minimum of 3-5 significant projects demonstrating end-to-end design ownership, from concept development to final execution and deployment.

• Brand Evolution Examples: Include examples of how you have helped evolve or maintain brand consistency for a company or product, illustrating your ability to transition aesthetics and establish standards.

• Multi-Channel Asset Diversity: Present a clear variety of work, including print collateral, digital ads, web interface elements, social media campaigns, and ideally, examples of environmental or trade show design.

• Process & Problem-Solving Documentation: For each case study, briefly outline the design challenge, your creative process, the tools used, and the impact or results achieved. Quantifiable metrics are highly valued.

• Technical Proficiency Showcase: Clearly demonstrate your mastery of core design tools (Adobe Creative Suite) and any experience with preferred tools like Figma.

Process Documentation:

• Workflow Design: Applicants should be prepared to discuss their personal design workflow, from initial brief intake to final asset delivery, including how they manage feedback and revisions.

• Brand Guideline Development: Be ready to explain your approach to creating or refining brand guidelines and ensuring their consistent application across an organization.

• Vendor Collaboration & Management: Detail your experience working with external vendors, including briefing, managing expectations, and ensuring quality control of produced materials.

• Cross-Functional Integration: Demonstrate how you have collaborated with non-design teams (marketing, product, sales) to achieve shared objectives through design.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. The emphasis should be on demonstrating not just aesthetic skill but also strategic thinking, process management, and the ability to deliver tangible results. The "process documentation" aspect, while less common for pure design roles, is crucial here given the responsibility for "establishing design standards" and managing vendors, implying a need for structured thinking beyond creative execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 4+ years of experience in a high-growth tech company located in the American Fork, Utah area, the estimated salary range is $75,000 - $105,000 per year. This range accounts for the specified experience level, the "Senior" title, and the cost of living in the region.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Family Support: Benefits designed to assist employees with family needs and responsibilities.

• Financial Futures Support: Programs and benefits aimed at securing employees' long-term financial health.

• Paid Time Off: Generous vacation, sick leave, and holiday policies.

• Professional Development: Opportunities for continued learning, skill enhancement, and industry engagement.

• 401(k) Plan: Retirement savings plan with potential employer matching.

Working Hours: The role is based on a standard full-time work schedule, typically 40 hours per week, aligning with the needs of a dynamic, in-office environment. Some flexibility may be expected during critical project phases or for specific event-related needs.

📝 Enhancement Note: Salary estimation is based on Glassdoor, LinkedIn Salary, and industry reports for Senior Graphic Designer roles in Utah, considering the company's stated growth trajectory and the role's strategic importance. The benefits are derived directly from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Intelligent Site Technology, AI-Driven Security Solutions, IoT. LVT operates in a rapidly evolving tech sector, blending hardware innovation with advanced AI software to provide businesses with actionable intelligence for physical site management. This industry demands continuous innovation, data-driven decision-making, and a focus on tangible results.

Company Size: LVT is a fast-growing company, lauded for its rapid expansion and recognized on lists like the Financial Times' Fastest Growing Companies 2025 and Inc. 5000 Rocky Mountain Regional. This suggests a dynamic, evolving environment with opportunities for impact, but also potentially a fast-paced and demanding culture.

Founded: While the founding date isn't specified, the company's rapid growth and recognition imply it has moved beyond the early startup phase into a more established, scaling enterprise, likely within the last 5-10 years, given its current market position and awards.

Team Structure:

• In-house Creative Team: The Senior Graphic Designer will be part of an internal Creative Team, providing a central point of design expertise and execution.

• Cross-Functional Integration: The role requires close collaboration with Marketing, Product, and Executive teams, indicating a matrixed or project-based collaboration model.

• Reporting: Likely reports into a Creative Director, Marketing Manager, or Head of Marketing, depending on the current organizational structure.

Methodology:

• Data-Driven Design: While primarily a creative role, the emphasis on "actionable intelligence" and "AI-driven" solutions suggests that design decisions should be informed by data, user insights, and performance metrics where possible.

• Agile Development & Iteration: Given the tech industry context and focus on innovation, design processes likely involve rapid iteration, feedback loops, and agile methodologies.

• Process Optimization: The company's success is built on "redefining how businesses operate," implying a culture that values efficiency, optimization, and continuous improvement in all functions, including creative operations.

Company Website: https://www.lvt.com/

📝 Enhancement Note: The company context emphasizes LVT's position as a rapidly growing leader in a high-tech industry. The "scrappy startup" to "global industry leader" transition is key, suggesting a need for a designer who can adapt to and drive this evolution, bringing sophistication and structure to the brand's visual identity.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Senior" individual contributor. It signifies a high level of expertise and experience, requiring independent work, strategic input, and potentially mentorship of junior team members or external partners. The responsibilities extend beyond pure execution to include establishing standards and influencing brand direction.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Marketing Manager, or a Director-level executive within the Marketing or Creative department. This position will collaborate extensively with cross-functional teams, including product development, marketing campaigns, and executive leadership.

Operations Impact: The Senior Graphic Designer's impact is directly tied to brand perception, market positioning, and customer engagement. By elevating LVT's visual identity, the role directly supports sales enablement, marketing campaign effectiveness, product adoption, and overall brand equity, contributing significantly to the company's growth and market leadership aspirations.

Growth Opportunities:

• Lead Design Initiatives: Opportunity to take ownership of major brand evolution projects, acting as the lead designer and strategist for significant visual overhauls.

• Specialization & Skill Development: Potential to deepen expertise in preferred areas such as motion graphics, illustration, or UI/UX design, with company support for training and development.

• Mentorship: As a senior member, there may be opportunities to guide and mentor junior designers or interns, developing leadership skills.

• Cross-Functional Leadership: Grow into roles that require more strategic input across various departments, influencing product design or marketing strategy through a visual lens.

• Transition to Management: With demonstrated leadership and strategic impact, potential to move into a Creative Director or Design Manager role as the team expands.

📝 Enhancement Note: The "Senior" designation combined with LVT's growth trajectory suggests this role offers significant opportunities for impact and development. The focus is on becoming a key player in shaping the visual future of a leading tech company, with potential pathways into specialized design areas or leadership roles.

🌐 Work Environment

Office Type: This is an on-site role based at LVT's Headquarters in American Fork, Utah. The environment is expected to be a professional office setting conducive to focused work, collaboration, and team interaction.

Office Location(s): The primary work location is LVT Headquarters, American Fork, Utah. This location is central to the company's operations and offers access to the broader Silicon Slopes tech community.

Workspace Context:

• Collaborative Environment: The office is designed to foster collaboration, with opportunities to interact directly with marketing, product, and executive teams.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and necessary hardware will be provided. The company's focus on AI and advanced technology suggests a modern tech stack.

• Team Interaction: Regular in-person meetings, brainstorming sessions, and project reviews will be integral to the role, facilitating direct communication and creative synergy.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. While on-site, the company likely offers a professional work environment that balances productivity with employee well-being, potentially including some flexibility around core hours depending on project needs.

📝 Enhancement Note: The on-site requirement in American Fork, Utah, is a key factor for candidates. The description implies a modern, collaborative office space that supports the company's innovative and fast-paced culture, with direct access to colleagues for seamless teamwork.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

2. Portfolio Review & Technical Interview: A detailed review of your design portfolio, focusing on specific projects, your design process, problem-solving approach, and technical skills (Adobe Suite, Figma). This may involve a live screen share or a presentation.

3. Skills Assessment/Design Challenge: You may be given a take-home design challenge or an in-office exercise to assess your ability to apply your skills to LVT's specific needs, brand context, and problem types. This could involve creating a concept for a specific campaign or refining an existing asset.

4. Cross-Functional Interviews: Meetings with key stakeholders from marketing, product, or executive teams to evaluate your collaboration style, communication skills, and ability to translate business needs into design solutions.

5. Final Interview: A discussion with the hiring manager or a senior leader to finalize fit, discuss compensation, and outline next steps.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your expertise in brand evolution, multi-channel design, and technical proficiency.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges, your design process, the solutions implemented, and the measurable impact or results. Use visuals effectively.

• Highlight Brand Consistency: Specifically include examples where you've established or maintained strong brand identity and consistency across various touchpoints.

• Showcase Tool Proficiency: Be prepared to discuss your use of Adobe Creative Suite and any experience with Figma. If you have illustration or motion graphics skills, ensure those are visible.

• Tailor to LVT: Research LVT's current branding and website. Be prepared to discuss how your work aligns with or could enhance their existing aesthetic, and how you'd approach the transition from "startup" to "industry leader."

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Research LVT: Familiarize yourself with LVT's mission, products, target market, and current visual style.

• Focus on Process: Be ready to explain your thought process, design decisions, and how you arrived at your final solution, not just the final output.

• Present Concisely: Practice presenting your work and challenge solution within a given timeframe, focusing on clarity and impact.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design skills, strategic thinking, and collaborative ability. The portfolio is central, and candidates should prepare to present it strategically, highlighting their ability to meet LVT's specific needs for brand evolution and multi-channel execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, and InDesign for all core design tasks.

• Figma: Highly preferred for its collaborative features, design system capabilities, and integration with software development workflows.

• Other Design Software: Familiarity with related design or prototyping tools may be beneficial.

Analytics & Reporting:

CRM & Automation:

• Marketing Automation Platforms: Awareness of how design assets are used within platforms like HubSpot, Marketo, or Pardot can be beneficial for understanding campaign execution.

• Content Management Systems (CMS): Experience designing for web platforms (e.g., WordPress) or understanding CMS limitations is useful for web asset creation.

📝 Enhancement Note: The core technical requirements are clear: Adobe Creative Suite mastery is non-negotiable, and Figma proficiency is highly desired. This indicates a modern design workflow that integrates with digital product development and marketing automation.

👥 Team Culture & Values

Operations Values:

• Innovation & Cutting-Edge Technology: LVT is at the forefront of AI-driven site intelligence, valuing forward-thinking solutions and a proactive approach to technological advancement.

• Growth & Ambition: The company celebrates rapid expansion and industry recognition, fostering a culture where ambitious goals are pursued and achieved.

• Scrappy & Hands-On: While evolving, the company retains a spirit of practical problem-solving and a willingness to engage directly with challenges, reflecting its startup roots.

• Excellence & Quality: A commitment to high standards is evident in their product, leadership, and the expectation for design to reflect this sophistication.

• Customer-Centric Intelligence: The ultimate goal is to provide businesses with actionable intelligence, meaning design should support clarity, usability, and effective communication of value.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with diverse teams, requiring clear communication, active listening, and the ability to translate design concepts for non-design audiences.

• Feedback-Driven Improvement: The culture likely embraces constructive feedback to refine designs and processes, especially in a fast-paced, iterative environment.

• Shared Vision: The goal is to collectively elevate the LVT brand, requiring a collaborative spirit to ensure all visual outputs align with the overarching company strategy.

📝 Enhancement Note: The company culture is framed around innovation, ambitious growth, and a blend of practical execution with high standards. The Senior Graphic Designer needs to embody these values, contributing to a sophisticated brand image while maintaining a collaborative and growth-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution Management: Successfully transitioning LVT's visual identity from a "scrappy startup" to a "global industry leader" requires strategic vision, strong execution, and the ability to gain buy-in across the organization.

• Balancing Speed and Quality: In a fast-paced, high-growth environment, maintaining rigorous design standards while meeting tight deadlines will be a constant challenge.

• Translating Technical Concepts: Effectively visualizing complex AI and security technology for diverse audiences requires creativity, clarity, and a deep understanding of the subject matter.

• Managing External Partners: Ensuring consistent quality and brand alignment across multiple external vendors and freelancers demands strong communication and oversight skills.

Learning & Development Opportunities:

• Strategic Brand Development: Gain hands-on experience in shaping the visual strategy for a rapidly scaling tech company.

• Advanced Design Skill Acquisition: Opportunity to develop or enhance skills in areas like motion graphics, illustration, or UI/UX through project work and potential training.

• Industry Trend Integration: Become an internal expert on design trends relevant to the AI, security, and IoT sectors.

• Cross-Departmental Exposure: Deepen understanding of marketing, product development, and business strategy through close collaboration.

• Potential for Leadership: As the team grows, opportunities for mentorship or leading specific design initiatives may arise.

📝 Enhancement Note: The challenges are directly tied to the role's strategic importance and the company's growth phase. The opportunities focus on professional development within a cutting-edge tech environment, offering growth in both specialized design skills and strategic brand influence.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for evolving a brand's visual identity from a startup phase to a more mature, industry-leading stage. Can you provide an example?" (Assesses strategic thinking and brand evolution experience.)

• "How do you ensure brand consistency across a wide range of digital and physical assets, especially when working with external vendors?" (Evaluates process management and quality control.)

• "Imagine we need to design marketing materials for a complex AI security product. How would you approach translating technical features into compelling visual narratives for different audiences?" (Tests problem-solving, creativity, and audience awareness.)

Company & Culture Questions:

• "What excites you about LVT's mission and technology?" (Assesses genuine interest and cultural alignment.)

• "How do you handle constructive criticism or feedback on your designs from stakeholders who may not have a design background?" (Evaluates collaboration and communication skills.)

• "Describe your ideal work environment and how you contribute to a positive team culture." (Assesses fit with LVT's collaborative, growth-oriented culture.)

Portfolio Presentation Strategy:

• Contextualize Each Project: For every piece in your portfolio, start with the objective and your specific role.

• Show Your Process: Don't just show the final output; explain your thought process, sketches, iterations, and how you arrived at the solution.

• Quantify Impact: If possible, include metrics that demonstrate the success of your design (e.g., improved engagement, higher conversion rates, successful event execution).

• Address LVT's Needs: Be prepared to specifically discuss how your past work demonstrates your ability to meet LVT's requirements for brand evolution and multi-channel design.

• Highlight Technical Skills: Be ready to speak about your proficiency with Adobe Creative Suite and your experience with Figma, illustration, or motion graphics if applicable.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, process management, and a clear understanding of LVT's business and brand evolution needs. The portfolio presentation is a critical component, requiring a narrative that clearly links past achievements to future contributions.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the LVT careers portal at https://job-boards.greenhouse.io/liveviewtechnologiesinc/jobs/5170042008.

• Curate a Targeted Portfolio: Select 4-6 of your most impactful and relevant design projects that showcase your experience in brand evolution, multi-channel execution (print, digital, environmental), and technical proficiency with Adobe Creative Suite.

• Tailor Your Resume: Highlight keywords and achievements directly related to the job description, such as "brand consistency," "creative execution," "vendor management," "Figma," and "Adobe Creative Suite mastery." Emphasize your experience in a high-growth or agency environment.

• Prepare Your Presentation Narrative: Practice articulating the story behind your portfolio pieces, focusing on the challenge, your process, the solutions, and the measurable impact. Be ready to discuss how your skills align with LVT's goal of transitioning from a startup aesthetic to a global industry leader.

• Research LVT Thoroughly: Understand LVT's mission, products, current branding, and target audience. Prepare thoughtful insights and questions regarding their visual strategy and your potential contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.