Senior Graphic Designer
π Job Overview
Job Title: Senior Graphic Designer Company: Keywords Studios Location: Mexico City, Mexico Job Type: Full Time, Permanent Category: Creative Operations / Marketing Operations Date Posted: July 24, 2025 Experience Level: 5-10 Years Remote Status: Fully Remote
π Role Summary
- Design and execute high-quality graphics for a diverse portfolio of gaming and entertainment clients, ensuring brand consistency and project brief adherence.
- Transform existing client creative into compelling assets for case studies and new business development within the gaming sector.
- Adapt and resize visual assets across all major social media platforms, optimizing for each channel's specific requirements.
- Collaborate closely with social media managers and creative leadership to implement best design practices and enhance campaign effectiveness.
- Leverage advanced graphic design techniques and tools to consistently meet and exceed the company's creative standards.
π Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities suggest a strong focus on digital and social media asset creation, aligning it with a "Creative Operations" or "Marketing Operations" function rather than traditional print or brand identity design. The emphasis on transforming existing creative and adapting assets for social media highlights the operational aspect of content execution.
π Primary Responsibilities
- Develop visually compelling graphics and digital assets that align with client brand guidelines and specific project briefs for gaming and entertainment clients.
- Execute creative transformations of existing client materials into new assets for use in case studies, presentations, and new business pitches within the gaming vertical.
- Manage the adaptation and resizing of visual assets across a spectrum of social media platforms, ensuring optimal display and engagement.
- Partner with social media managers and creative directors to integrate design best practices, ensuring visual coherence and impact in all campaigns.
- Apply a range of graphic design techniques, including motion graphics and video editing (as implied by tool requirements), to produce high-standard creative output.
- Maintain a keen understanding of industry trends in gaming, entertainment, and social media to inform design choices and innovative campaign approaches.
- Contribute to the creative ideation process, offering design solutions that enhance client engagement and brand perception.
π Enhancement Note: The responsibilities emphasize the execution and adaptation of creative assets within a client-service agency model, typical of operations roles that support client delivery. The need to transform existing creative and resize assets for various platforms points to a workflow-driven approach to creative production.
π Skills & Qualifications
Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often preferred for senior roles. Equivalent practical experience will also be strongly considered. Experience: Minimum of 5 years of professional graphic design experience, specifically within an agency environment, is required. This includes demonstrable experience with client-facing projects and fast-paced campaign cycles.
Required Skills:
- Advanced proficiency in Adobe Creative Cloud suite, including:
- After Effects (for motion graphics and video editing)
- Premiere Pro (for video editing and post-production)
- Media Encoder (for encoding and rendering video assets)
- Photoshop (for image manipulation and digital asset creation)
- Illustrator (for vector graphics and illustration)
- Proven experience designing and producing assets for social media campaigns, with a strong understanding of platform-specific requirements.
- Demonstrated experience within the entertainment and/or video game industry, with a portfolio showcasing relevant work.
- Ability to work collaboratively within a team environment, including project managers, art directors, and other creative professionals.
- Strong understanding of brand guidelines and the ability to translate them into effective visual assets.
- Excellent visual communication skills and attention to detail.
- Fluency in English, both written and verbal, is essential for client and international team communication.
Preferred Skills:
- Experience working with brands, demonstrating an understanding of brand management and client-side creative needs.
- Familiarity with third-party software and plugins that enhance Adobe Creative Cloud capabilities.
- Experience in community management or performance marketing, offering a broader understanding of campaign objectives.
- Knowledge of current design trends and emerging technologies in digital media and entertainment.
π Enhancement Note: The explicit mention of After Effects, Premiere Pro, and Media Encoder suggests a need for motion graphics and video editing skills, which are crucial for modern social media campaigns in the gaming and entertainment sectors. This goes beyond traditional static graphic design and indicates a more dynamic creative operations role.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
- A portfolio showcasing a minimum of 5 years of professional graphic design work, with a significant emphasis on digital and social media assets.
- Case studies demonstrating experience in transforming existing creative assets into new formats for client presentations or new business opportunities.
- Examples of social media campaign assets designed for different platforms (e.g., Instagram, Twitter, Facebook, TikTok), highlighting adaptation and resizing skills.
- Projects that reflect work within the gaming or entertainment industry, illustrating an understanding of these specific market aesthetics and audience engagement.
- Evidence of collaboration with cross-functional teams (e.g., social media managers, creative directors) in past projects.
Process Documentation:
- While not explicitly requested, candidates should be prepared to discuss their personal design workflow and process for managing multiple client projects and deadlines efficiently.
- Ability to articulate how they ensure brand consistency and adherence to project briefs throughout the design process.
- Readiness to explain how they incorporate feedback from creative leadership and stakeholders to refine designs.
π Enhancement Note: Given the agency environment and client-facing nature of the role, a portfolio that clearly demonstrates process efficiency, adaptability, and successful execution of client-specific creative briefs will be highly valued. The ability to showcase how they manage different asset types for various platforms is key.
π΅ Compensation & Benefits
Salary Range: $37,500 USD per year. Benefits:
- Legal benefits as per Mexican labor law.
- 2 days off per week (standard for a 5-day work week).
- After 3 months of employment:
- Medical expenses insurance.
- Savings fund contribution.
- Grocery tickets valued at $1,200 (likely MXN, but not specified).
Working Hours: The role requires availability from Monday to Friday, 9 am to 6 pm PST (Pacific Standard Time). This implies a commitment to a standard 40-hour work week, with flexibility expected for remote work setup.
π Enhancement Note: The salary of $37,500 USD for a Senior Graphic Designer in Mexico, particularly for a remote role serving international clients, appears to be on the lower end compared to US or European markets. However, it's crucial to consider the cost of living in Mexico and the specific benefits offered, such as medical expenses insurance and savings funds, which are valuable additions. The PST working hours suggest a need for overlap with North American time zones.
π― Team & Company Context
π’ Company Culture
Industry: Keywords Studios operates within the Video Game industry, specifically providing a broad range of services to game developers and publishers through its various subsidiaries. Digital Media Management (DMM) is a social media agency specializing in 360 campaigns for entertainment, games, and consumer brands. Company Size: Keywords Studios is a large global entity with numerous studios worldwide. DMM, as a subsidiary, likely operates as a specialized unit within this larger structure. The exact size of the DMM creative team is not specified, but the global nature of Keywords Studios suggests a significant, well-resourced organization. Founded: Keywords Studios was founded in 1998. DMM's founding date is not specified, but its integration into Keywords Studios implies a history of specialized service provision.
Team Structure:
- The Senior Graphic Designer will be part of the Creative team within Digital Media Management (DMM).
- They will report to Creative Leadership, potentially an Art Director or Creative Director.
- Collaboration is expected with Social Media Managers, Project Managers, and other members of the creative team.
- The role involves working with international clients and teams, suggesting a globally distributed team structure.
Methodology:
- Campaigns are described as "social-first" and "groundbreaking," implying a focus on innovative strategy and digital engagement.
- DMM offers a comprehensive suite of services including community management, creative, video production, influencer, talent, and performance marketing, indicating a holistic approach to client campaigns.
- The team emphasizes a "casual, fun, and empowering" culture with significant room for growth.
Company Website: https://www.keywordsstudios.com/
π Enhancement Note: The company's focus on the gaming and entertainment sector, combined with DMM's specialization in social media campaigns, indicates an environment that is dynamic, trend-driven, and requires a strong understanding of digital-native content creation and audience engagement strategies.
π Career & Growth Analysis
Operations Career Level: This is a Senior-level individual contributor role within the creative operations function. It requires a high degree of autonomy, expertise in design tools and processes, and the ability to guide junior designers or contribute to strategic creative execution. Reporting Structure: The Senior Graphic Designer will report to Creative Leadership within DMM, likely a Creative Director or Art Director. They will collaborate with various stakeholders across client accounts and internal teams. Operations Impact: The role directly impacts client campaign success by producing high-quality visual assets that drive engagement, brand perception, and ultimately, client satisfaction. Effective design operations contribute to efficient campaign execution and brand consistency, which are critical for client retention and new business acquisition.
Growth Opportunities:
- Skill Specialization: Opportunity to deepen expertise in motion graphics, video editing, and specific social media platform design best practices.
- Leadership Potential: With demonstrated success and leadership qualities, potential to move into Art Director or Creative Director roles within DMM or Keywords Studios.
- Client Exposure: Work with a variety of high-profile clients in the gaming and entertainment industries, building a strong professional network and portfolio.
- Learning & Development: The company culture explicitly states "a lot of room for growth" and "room to learn," suggesting access to training, mentorship, or opportunities to take on more complex projects.
π Enhancement Note: The "no glass ceiling" and "room to learn" statements in the company culture description are strong indicators of a supportive environment for career advancement. For a senior role, growth typically involves taking on more strategic or leadership responsibilities, or specializing in a niche area of creative execution.
π Work Environment
Office Type: This is a 100% remote, Work-From-Home role, offering significant flexibility in terms of location within Mexico. Office Location(s): Candidates can be based anywhere in Mexico. The PST working hours suggest a need for overlap with North American teams and clients, but the physical location is flexible.
Workspace Context:
- The remote nature of the role requires self-discipline and effective time management to maintain productivity and collaboration.
- Access to reliable internet and a suitable home office setup is essential.
- Communication and collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing).
- The company culture is described as "casual, fun, and empowering," which should translate to a supportive virtual work environment.
Work Schedule: The designated working hours are Monday to Friday, 9 am to 6 pm PST. This schedule is crucial for maintaining alignment with client needs and team collaboration across different time zones.
π Enhancement Note: The fully remote nature combined with specific PST hours means that candidates should be comfortable managing their schedule to ensure adequate overlap with teams and clients, potentially requiring early mornings or late afternoons depending on their local Mexican time zone.
π Application & Portfolio Review Process
Interview Process:
- Initial Application Review: CV and portfolio screening to assess experience, skills, and suitability for the role.
- Skills Assessment/Test: Likely to include a design challenge or test project designed to evaluate practical design skills, adherence to briefs, and proficiency with required software. This is common for creative roles.
- Interviews: Multiple rounds of interviews, potentially with the hiring manager (Creative Leadership), HR, and possibly team members to assess technical capabilities, creative thinking, problem-solving skills, and cultural fit.
- Portfolio Presentation: Candidates will likely be asked to present and walk through selected pieces from their portfolio, explaining their creative process, design choices, and the impact of their work.
Portfolio Review Tips:
- Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to gaming, entertainment, social media, and digital asset creation.
- Highlight Process: For each project, clearly articulate the brief, your creative approach, the tools used, challenges faced, and the final outcome. Quantify results where possible (e.g., engagement metrics).
- Showcase Adaptability: Include examples of how you adapted assets for different platforms or client needs.
- Demonstrate Tool Proficiency: Ensure your portfolio reflects advanced skills in Adobe Creative Cloud applications, particularly After Effects, Premiere Pro, Photoshop, and Illustrator.
- Professional Presentation: Organize your portfolio cleanly and professionally, whether it's a website, PDF, or presentation deck. Ensure it's easy to navigate and visually appealing.
Challenge Preparation:
- Understand the Brief: Pay close attention to all instructions and constraints in any design test.
- Time Management: Practice completing design tasks within realistic timeframes.
- Brand Alignment: Focus on adhering to brand guidelines and project objectives.
- Creative Problem-Solving: Be prepared to explain your design rationale and how you addressed specific creative challenges.
π Enhancement Note: A design test is highly probable for this role. Candidates should prepare by reviewing past projects that involved creating social media assets under tight deadlines or for specific brand guidelines. Demonstrating an understanding of the gaming and entertainment aesthetic will be crucial.
π Tools & Technology Stack
Primary Tools:
- Adobe Creative Cloud Suite:
- After Effects: Essential for motion graphics, animation, and dynamic visual elements for social media.
- Premiere Pro: Crucial for video editing, creating short-form video content, and post-production.
- Media Encoder: For efficient rendering and export of video assets in various formats suitable for different platforms.
- Photoshop: Core tool for image editing, manipulation, digital asset creation, and social media graphic design.
- Illustrator: For creating vector graphics, logos, icons, and scalable visual elements.
- Third-Party Software: Candidates are expected to be adaptable and proficient with other relevant design software or plugins that may be used within the agency workflow.
Analytics & Reporting: While not directly a responsibility, familiarity with how design impacts campaign performance metrics (engagement rates, click-through rates) is beneficial. Tools like social media analytics dashboards (e.g., native platform insights, Sprout Social, Hootsuite) might be used by collaborators.
CRM & Automation: Not directly relevant to the designer's core tasks, but understanding how creative assets are managed and deployed within marketing automation or CRM systems could be an advantage.
π Enhancement Note: The emphasis on After Effects and Premiere Pro is a key differentiator, highlighting that this role requires more than just static graphic design. Proficiency in video and motion graphics is a must-have for creating engaging social media content in the gaming and entertainment sectors.
π₯ Team Culture & Values
Operations Values:
- Creativity & Innovation: Passion for creating engaging and visually striking content that pushes creative boundaries within the gaming and entertainment space.
- Collaboration: A strong team-player mentality, valuing input and working effectively with colleagues, clients, and leadership.
- Client-Centricity: Dedication to understanding client needs and delivering high-quality creative solutions that meet objectives.
- Efficiency & Adaptability: Ability to manage multiple projects, adapt to changing client demands, and maintain high output standards in a fast-paced environment.
- Passion for Gaming/Entertainment: A genuine interest in the industries served, contributing to a deeper understanding of the target audience and creative trends.
Collaboration Style:
- Cross-functional Integration: Close working relationships with Social Media Managers, Project Managers, and Creative Directors to ensure seamless campaign execution.
- Feedback-Driven: Openness to constructive criticism and iterative design processes to refine creative output.
- Knowledge Sharing: Willingness to share design best practices, insights, and techniques with team members.
- Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative ideas.
π Enhancement Note: The "casual, fun, and empowering" culture suggests an environment that encourages creativity and personal growth, while the operational nature of the agency requires a strong emphasis on collaboration and client service.
β‘ Challenges & Growth Opportunities
Challenges:
- Pace and Volume: Managing a high volume of design requests for multiple clients simultaneously in a fast-paced agency setting.
- Client Expectations: Meeting diverse client expectations and brand guidelines, often requiring significant creative adaptation.
- Remote Collaboration: Effectively communicating and collaborating with a remote team and international clients, ensuring clear understanding and alignment.
- Time Zone Alignment: Working within PST hours while based in Mexico may require adjustments to personal schedules for optimal team interaction.
Learning & Development Opportunities:
- Advanced Software Skills: Deepen expertise in After Effects, Premiere Pro, and other relevant creative tools.
- Industry Trends: Stay abreast of the latest design trends, social media strategies, and developments in the gaming and entertainment sectors.
- Client Portfolio Expansion: Gain experience working with a broad range of gaming and entertainment brands, enhancing professional portfolio and network.
- Creative Strategy Involvement: Potential to contribute more significantly to creative strategy discussions as experience grows.
π Enhancement Note: The primary challenge will be balancing the creative demands of a senior role with the operational needs of an agency, all within a remote setting. The growth opportunities are significant for someone looking to specialize in gaming/entertainment creative operations.
π‘ Interview Preparation
Strategy Questions:
- "Describe your process for designing social media assets for a new gaming client. How do you ensure brand consistency and campaign objectives are met?" (Focus on workflow, research, and adaptation).
- "How do you handle receiving critical feedback on your designs from a Creative Director or client? Provide an example." (Emphasize collaboration and iterative process).
- "Walk me through a project where you had to transform existing creative assets for a new purpose. What was your approach and the outcome?" (Highlight transformation and problem-solving skills).
- "How do you prioritize your workload when managing multiple projects with competing deadlines?" (Showcase organizational and time management skills).
Company & Culture Questions:
- "What interests you about working in the gaming and entertainment industry?" (Show passion and industry knowledge).
- "How do you see yourself contributing to our 'casual, fun, and empowering' culture?" (Relate to your work style and team interaction).
- "How do you stay updated on the latest design trends and software advancements?" (Demonstrate continuous learning).
Portfolio Presentation Strategy:
- Storytelling: Frame each portfolio piece as a narrative β the challenge, your solution, and the impact.
- Quantify Impact: If possible, include metrics (e.g., engagement rates, views) to demonstrate the effectiveness of your designs.
- Tool Demonstration: Be prepared to briefly discuss the specific tools and techniques you used for key projects.
- Conciseness: Present your work clearly and efficiently, respecting the interviewer's time. Be ready to answer questions about any part of your process.
π Enhancement Note: Be prepared for a practical design test. Candidates should practice creating social media graphics or short animations quickly, focusing on meeting a specific brief and brand style. Demonstrating proficiency with motion graphics tools will be key.
π Application Steps
To apply for this operations position:
- Submit your application through the provided link on Workable.
- Portfolio Tailoring: Ensure your portfolio prominently features your best work in digital/social media graphics, motion graphics, and video editing, particularly for gaming or entertainment clients. Highlight projects demonstrating asset adaptation.
- Resume Optimization: Update your resume to emphasize your 5+ years of agency experience, proficiency in Adobe Creative Cloud (especially After Effects, Premiere Pro, Photoshop, Illustrator), and any experience within the gaming or entertainment sectors. Use keywords from the job description.
- Interview Preparation: Practice answering common design interview questions, focusing on your process, collaboration, and problem-solving abilities. Prepare a concise walkthrough of 2-3 key portfolio pieces.
- Company Research: Familiarize yourself with Keywords Studios and DMM. Understand their client base and the types of campaigns they execute. Consider how your skills align with their mission and culture.
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates should have 5+ years of graphic design experience within an agency environment and advanced knowledge of Adobe Creative Cloud apps. Experience in the entertainment industry and social media campaigns is also required.