Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: J.P. BODEN & CO. LIMITED Location: Boden House, London, UK Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: December 02, 2025 Experience Level: 5-10 Years (Mid-Senior/Senior Level) Remote Status: On-site

🚀 Role Summary

• Spearhead the visual direction and execution of creative assets across digital and print channels, ensuring a cohesive and impactful brand presence for Boden.
• Drive the evolution of the brand's visual identity, with a strategic emphasis on digital-first initiatives and innovative storytelling.
• Collaborate closely with cross-functional teams to translate campaign objectives and collection narratives into compelling visual designs that resonate with target audiences.
• Champion brand guardianship, ensuring consistency in typography, layout, and overall aesthetic across all touchpoints, from online features to catalogue pages.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for not only strong design execution but also strategic thinking, concept development, and the ability to influence creative direction. The emphasis on "digital-first" and "evolving our creative strategy" suggests a dynamic environment where the candidate will contribute to shaping future brand aesthetics and campaign approaches. The expectation to "guide more junior creatives" also points towards a leadership component.

📈 Primary Responsibilities

• Visually embody and evolve the unique Boden tone of voice across all creative outputs, from digital assets to print materials.
• Maintain and champion strict brand consistency in typography, layout, and overall brand expression across all communication channels.
• Interpret creative briefs accurately, understanding project objectives, target audiences, and delivering exceptional, on-brand design solutions.
• Develop and present compelling concepts for seasonal campaigns and overarching brand initiatives, aligning with marketing strategies.
• Lead the end-to-end design process for digital projects, from initial conceptualization and ideation through to final delivery and asset finalization.
• Serve as the primary design lead for seasonal campaigns, ensuring creative cohesion and a unified visual narrative across all marketing touchpoints.
• Create engaging, best-practice digital content for various platforms, optimizing for user experience and conversion.
• Place the customer at the forefront of all design decisions, ensuring that creative outputs are relatable and appealing to the Boden audience.
• Confidently present creative ideas and design proposals to diverse stakeholders across the business, articulating rationale and impact.
• Foster collaborative relationships with cross-functional teams (e.g., marketing, merchandising, editorial) to push creative boundaries and achieve shared goals.
• Ensure seamless integration and alignment between copy, content, and visual design elements for unified messaging.
• Leverage insights from upcoming collections to proactively shape creative direction and visual strategies.
• Proactively stay informed about industry best practices, platform-specific trends, and emerging design technologies to ensure content remains fresh, relevant, and competitive.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative execution and strategic contribution. The candidate is expected to not only produce high-quality design work but also to actively participate in strategy development, campaign leadership, and cross-functional collaboration, indicating a role with significant influence on the brand's visual output and marketing effectiveness. The emphasis on "digital-first" and "customer at the heart" are key strategic directives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent professional experience will also be considered.

Experience: Established expertise within a mid-senior or senior design role, either in-house or agency side, with a minimum of 5-10 years of progressive experience in graphic design. Proven track record of leading design projects and campaigns.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in creating visually compelling designs for both digital and print media.
• Typography Expertise: Deep understanding and application of typography principles to enhance readability and brand aesthetic.
• Layout and Composition: Advanced skills in creating balanced, engaging, and effective layouts for various applications.
• Brand Guardianship: Proven ability to maintain, interpret, and evolve brand guidelines while ensuring consistency across all channels.
• Digital Platform Acumen: Strong understanding of design best practices for web, email, social media, and other digital platforms.
• Concept Development: Ability to brainstorm, develop, and present innovative creative concepts that align with strategic objectives.
• Campaign Leadership: Experience in leading design aspects of integrated marketing campaigns from concept to execution.
• Stakeholder Presentation: Confident and articulate presentation skills to effectively communicate design rationale and influence decision-makers.
• Figma Mastery: Proven expertise in using Figma for UI/UX design, prototyping, and collaborative workflows.
• Adobe Creative Suite Proficiency: Advanced command of Adobe Photoshop, Illustrator, and InDesign for asset creation and manipulation.
• After Effects Skills: Demonstrated experience in motion graphics and animation using Adobe After Effects for dynamic digital content.
• Collaboration: Excellent interpersonal skills and a proven ability to work effectively within cross-functional teams.
• Trend Awareness: Keen eye for current cultural, design, and fashion trends, with the ability to translate them into relevant creative executions.

Preferred Skills:

• AI Design Experience: Familiarity or experience with Artificial Intelligence tools for design exploration and asset generation.
• Print Production Knowledge: Understanding of print processes, color management, and pre-press requirements.
• Web Design Principles: Basic understanding of web design principles, including accessibility and responsive design.
• Visual Storytelling: Ability to craft narratives through design that engage and connect with audiences.
• Mentorship Experience: Experience guiding and mentoring more junior creative team members.

📝 Enhancement Note: The required skills list is comprehensive, with a strong emphasis on core design principles and essential industry-standard software. The inclusion of Figma, Adobe Creative Suite, and After Effects is critical for this role. AI design experience is noted as a bonus, indicating an openness to emerging technologies. The expectation to "guide more junior creatives" suggests a need for leadership potential or prior experience in a senior capacity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of high-quality design work across both digital and print mediums.
• Demonstration of strong conceptual thinking and problem-solving skills through case studies that outline the design process and rationale.
• Evidence of successful campaign leadership, illustrating how design contributed to campaign objectives and brand messaging.
• Examples of digital asset creation, including web banners, email designs, social media graphics, and potentially animated assets, showcasing proficiency in Figma and Adobe Creative Suite.
• Clear articulation of brand guardianship, with examples that highlight the ability to maintain and evolve brand consistency.

Process Documentation:

• Portfolio pieces should ideally demonstrate an understanding of the design process from brief to final output, including initial sketches, mood boards, and iterations.
• Examples of how design projects were managed, including timelines, stakeholder feedback incorporation, and final delivery, are beneficial.
• Showcase experience in collaborating with copywriters, marketing teams, or other departments, illustrating integrated workflow.

📝 Enhancement Note: For a senior creative role, a strong portfolio is paramount. The emphasis should be on showcasing not just aesthetic output but also the strategic thinking, problem-solving, and process behind the work. For this specific role, highlighting digital-first projects, campaign leadership, and brand consistency will be crucial. Demonstrating experience with Figma and After Effects within the portfolio is also key.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Graphic Designer with 5-10 years of experience in London, UK, the estimated annual salary range is likely between £45,000 and £65,000. This estimate considers the cost of living in London, the seniority of the role, and the specific skill set required (including Figma, Adobe Creative Suite, and After Effects).

Benefits:

• Competitive Salary: A benchmark salary reflective of the candidate's experience and the market rate.
• Targeted Annual Bonus Scheme: An incentive program linked to individual and company performance.
• Generous Boden Clothing Allowance: A significant allowance for purchasing Boden products.
• 30% Discount on All Current Clothing Ranges: A substantial employee discount on the company's product line.
• 25 Days Holiday Annually, plus Bank Holidays: Generous paid time off to ensure work-life balance.
• Online Portal with an Array of Discounts: Access to a platform offering discounts on various retail and entertainment options.
• Virtual GP Service: A convenient healthcare benefit providing remote access to medical professionals for employees and their household.
• Free Onsite Parking: Convenient parking facilities available at the Boden House location.
• Subsidised Café: An affordable on-site dining option for employees.

Working Hours: The standard working hours are assumed to be 40 hours per week, typical for a full-time role. While the role is on-site, there may be an expectation of flexibility to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on general market research for Senior Graphic Designer roles in London, UK, taking into account the specified experience level and the company's industry (fashion retail). The benefits package is comprehensive and reflects the company's offerings as listed in the input data. The "working hours" are inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail. Boden is known for its distinctive style, characterized as "stylish, grounded, uplifting," with a commitment to ethical and inclusive practices. The company aims to inspire customers to "live their best life."

Company Size: While not explicitly stated in the provided data, J.P. Boden & Co. Limited is a well-established retail brand, suggesting it operates as a medium to large enterprise. This size implies a structured environment with various departments and established processes, but still retains a degree of collaborative culture.

Founded: Boden was founded in 1991 by Johnnie Boden. This history suggests a company with established brand heritage, market presence, and a mature understanding of its customer base, while also being adaptable to modern retail trends.

Team Structure:

• The Senior Graphic Designer will report to the Creative Design Lead, indicating a clear hierarchy within the creative department.
• The role involves significant cross-functional collaboration with teams such as marketing, merchandising, and potentially editorial departments, suggesting a matrixed or project-based collaboration model.
• The Creative team likely comprises various specialists, including art directors, copywriters, and other designers, fostering a collaborative and idea-driven environment.

Methodology:

• Data-Driven Creativity: The role emphasizes putting the "customer at the heart of every design decision" and staying "tuned into cultural, digital, and fashion trends," suggesting a blend of data insights and creative intuition.
• Digital-First Strategy: A key aspect of the role is evolving the creative strategy to be "digital-first," indicating a focus on digital channels and user experience optimization.
• Collaborative Workflow: The emphasis on working "collaboratively with cross-functional teams" and ensuring "copy, content, and design align seamlessly" points to an integrated, teamwork-oriented approach to project execution.

Company Website: https://www.boden.com/

📝 Enhancement Note: The company culture is described as friendly, open, and tolerant, striving to be a "best-of-British company" with diverse teams and fair practices. This context suggests an environment where individuality is celebrated and inclusivity is valued, which is important for candidates assessing cultural fit. The focus on "stylish, grounded, uplifting" values provides a lens through which to interpret creative briefs and design decisions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Graphic Designer," indicating a mid-to-high level position within the creative hierarchy. It requires a substantial amount of experience (5-10 years) and the ability to independently lead projects, develop concepts, and influence creative direction. It sits above junior and mid-level designers and typically reports to a Creative Lead or Art Director.

Reporting Structure: The Senior Graphic Designer will report directly to the Creative Design Lead. This implies a direct line of communication for creative direction, feedback, and project oversight. It also suggests that the candidate will be expected to manage their workload autonomously and present work upwards for approval.

Operations Impact: The Senior Graphic Designer's impact is directly on the brand's visual identity and customer engagement. By crafting "standout design across online features, emails, catalogue pages, PR pieces, and digital site assets," they influence brand perception, customer acquisition, and retention. The role's focus on a "digital-first" strategy and "elevating the Boden brand" means the designer will play a crucial role in driving digital engagement and, by extension, online sales and customer loyalty. Their work directly contributes to the success of campaigns, product launches, and the overall brand narrative.

Growth Opportunities:

• Creative Leadership Track: Potential progression to roles like Art Director, Creative Lead, or Head of Design, overseeing larger creative teams and strategy.
• Specialization: Opportunity to deepen expertise in specific areas like digital design, motion graphics, or campaign strategy, becoming a subject matter expert.
• Cross-Functional Skill Development: Through collaboration, gain insights into marketing strategies, merchandising, and business objectives, broadening professional acumen.
• Mentorship: As a senior member, the opportunity to mentor and guide junior designers, developing leadership and training skills.

📝 Enhancement Note: The "Operations Career Level" is interpreted through the lens of a creative role, focusing on the design discipline rather than traditional operations roles. The impact is framed in terms of brand equity, customer engagement, and commercial outcomes relevant to a fashion retailer. Growth opportunities are mapped out based on typical career progression within creative departments.

🌐 Work Environment

Office Type: The role is based at "Boden House," indicating a physical office location. This suggests an on-site work environment, fostering in-person collaboration and team interaction. The provision of "Free onsite parking and subsidised café" further points to a dedicated company workspace.

Office Location(s): Boden House, London, UK. This central location in London provides access to a vibrant city environment and likely good transport links for employees.

Workspace Context:

• Collaborative Environment: The emphasis on working "collaboratively with cross-functional teams" and the presence of a physical office space suggest an environment where brainstorming, idea-sharing, and team synergy are encouraged.
• Tools and Technology: The role requires proficiency in Figma, Adobe Creative Suite, and After Effects, indicating that the company provides access to industry-standard design software and hardware necessary for creative production.
• Team Interaction: Being on-site facilitates direct interaction with the Creative Design Lead, fellow designers, and members of other departments, fostering a dynamic and responsive work atmosphere.

Work Schedule: The role is Full-Time, implying a standard work week. While specific flexibility isn't detailed, the on-site nature suggests a structured schedule, with potential for occasional overtime to meet campaign deadlines, common in creative roles.

📝 Enhancement Note: The work environment is clearly on-site at a designated company headquarters. The description focuses on the implications of this for collaboration, access to resources, and team dynamics, which are crucial considerations for candidates evaluating their preferred work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios against the required skills and experience, with a focus on design quality, relevant software proficiency (Figma, Adobe Suite, After Effects), and campaign leadership examples.
• Portfolio Presentation & Interview: Candidates will likely be invited to present their portfolio to the Creative Design Lead and potentially other members of the creative team. This stage will assess design thinking, problem-solving abilities, understanding of brand, and communication skills. Expect questions on your design process, how you approach briefs, and your experience with digital-first strategies.
• Skills Assessment/Creative Challenge: A practical exercise may be given, either in advance or during the interview process, to assess specific design skills (e.g., conceptualizing a campaign element, designing a digital asset in Figma). This will evaluate your ability to meet project requirements and deadlines.
• Cross-Functional Stakeholder Interview: An interview with representatives from marketing or merchandising to gauge collaboration style, ability to understand business objectives, and present creative ideas effectively to non-design stakeholders.
• Final Interview: Potentially with a more senior leader (e.g., Head of Creative, Marketing Director) to discuss cultural fit, career aspirations, and final alignment.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant pieces that demonstrate your skills in digital design, campaign leadership, typography, and brand consistency. Prioritize work that aligns with Boden’s aesthetic and values.
• Showcase Process: For 2-3 key projects, detail your design process. Include initial concepts, mood boards, iterations, and explain the rationale behind your final design choices, especially how they addressed the brief and customer needs.
• Highlight Digital-First: Emphasize projects that showcase your digital design expertise, particularly using Figma and After Effects. Demonstrate an understanding of digital platform best practices and how your designs drive engagement.
• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved engagement, positive campaign feedback). If you have experience leading campaigns, explain your role and the overall campaign success.
• Brand Alignment: Show your understanding of brand guardianship. Explain how you interpret and apply brand guidelines, and how you contribute to maintaining a consistent brand identity.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, read the brief meticulously. Clarify any ambiguities regarding objectives, audience, and deliverables.
• Think Strategically: Consider Boden’s brand, target audience, and current market trends. Your solution should be creative yet strategically sound and on-brand.
• Time Management: Allocate your time effectively between concepting, designing, and refining your output. Practice under timed conditions if possible.
• Presentation Ready: Prepare to present your solution clearly and concisely, articulating your thought process, design decisions, and how your approach meets the brief's requirements.

📝 Enhancement Note: The interview process is outlined to provide a structured approach for candidates. The portfolio review and challenge preparation tips are tailored to the specific requirements of a Senior Graphic Designer role, emphasizing digital proficiency, campaign leadership, and brand adherence, with specific mention of the tools required.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be a primary tool for interface design, prototyping, and collaborative design workflows. Proficiency in creating scalable design systems and interactive prototypes is key.
• Adobe Creative Suite:
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design of print materials like catalogues and brochures.
• Adobe After Effects: Essential for creating motion graphics, animations, and dynamic video content for digital platforms and campaigns.

Analytics & Reporting:

• While not a primary function, an understanding of how design impacts key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and engagement metrics is beneficial. Familiarity with analyzing performance data from digital platforms may be required to inform design iterations.

CRM & Automation:

• Not directly applicable to the core design function, but awareness of how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns could be advantageous.

📝 Enhancement Note: The tools stack is derived directly from the "What We Are Looking For" section of the job description, highlighting Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and After Effects as essential. The other categories are included to provide a comprehensive view of a modern design tech stack, even if less directly relevant to this specific role's core duties.

👥 Team Culture & Values

Operations Values:

• Stylish, Grounded, Uplifting: These core values should permeate all creative output, ensuring designs are aesthetically pleasing, relatable, and positive.
• Collaboration, Honesty, Friendship: Fostering a positive and open working environment where constructive feedback is welcomed and teamwork is paramount.
• Ethical and Inclusive: Designing with a consciousness towards ethical practices and inclusivity, ensuring all visual communications are representative and respectful.
• Fun: Infusing a sense of enjoyment and lightheartedness into the creative process and final outputs.
• Customer-Centricity: Prioritizing the customer experience and preferences in all design decisions.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, merchandising, and other departments to ensure design aligns with broader business objectives and campaign strategies.
• Open Feedback Culture: Willingness to give and receive constructive criticism to continuously improve creative work and processes.
• Knowledge Sharing: Contributing to a team environment where best practices, new techniques, and creative insights are shared among colleagues.
• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative ideas.

📝 Enhancement Note: The "Operations Values" are extracted directly from the company's introductory description and mission statement. The "Collaboration Style" is inferred from the emphasis on cross-functional work and team play within the job description.

⚡ Challenges & Growth Opportunities

Challenges:

• Digital-First Evolution: Adapting and contributing to the ongoing shift towards a digital-first creative strategy, requiring innovative approaches to online content and user experience.
• Maintaining Brand Consistency: Balancing creative evolution with the need to uphold a strong, recognizable brand identity across a multitude of platforms and campaigns.
• Cross-Functional Alignment: Effectively translating diverse stakeholder needs and feedback into cohesive and impactful design solutions.
• Staying Ahead of Trends: Continuously monitoring and integrating emerging design trends and technologies while remaining true to the Boden brand.
• Mentorship and Leadership: Guiding and supporting junior creatives, fostering their development while ensuring high standards of output.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Figma, After Effects, or explore new design tools and AI technologies.
• Industry Trend Workshops: Participation in workshops or webinars focused on emerging design trends, digital marketing, and fashion marketing.
• Campaign Strategy Exposure: Gaining deeper understanding of marketing campaign planning, customer segmentation, and ROI analysis through close work with marketing teams.
• Leadership Development: Formal or informal training in leadership, mentorship, and project management for career progression into senior or management roles.

📝 Enhancement Note: Challenges are identified based on the stated responsibilities and the strategic direction of the role (e.g., "digital-first," "evolving our creative strategy"). Growth opportunities are mapped to potential career paths and skill development relevant to a senior creative position.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new campaign. How do you ensure it aligns with the brand and resonates with the target audience?" (Focus on your structured approach, research, and customer-centricity).
• "How do you approach maintaining brand consistency across diverse digital and print platforms while also pushing creative boundaries?" (Highlight your understanding of brand guardianship and your methods for balancing consistency with innovation).
• "Can you walk us through a project where you led the design for a digital-first initiative? What were the key challenges, and how did you overcome them? What was the outcome?" (Prepare a specific case study showcasing your digital expertise and problem-solving skills).
• "How do you incorporate feedback from various stakeholders (e.g., marketing, merchandising) into your design process, especially when there are conflicting suggestions?" (Demonstrate your communication, negotiation, and diplomacy skills).

Company & Culture Questions:

• "What do you admire about the Boden brand and its current creative output? How do you see yourself contributing to its visual identity?" (Research Boden's recent campaigns, website, and social media to articulate your insights and alignment).
• "How do you embody the Boden values of 'Stylish, Grounded, Uplifting' in your design work?" (Connect your personal design philosophy and past work to these specific values).
• "Describe your experience working in a collaborative team environment. How do you best contribute to team success?" (Share examples of positive team dynamics and your role in fostering them).

Portfolio Presentation Strategy:

• Tell a Story: Frame your portfolio as a narrative of your career and capabilities. For each piece, explain the brief, your role, your process, the challenges, and the results.
• Highlight Key Skills: Ensure your presentation explicitly showcases your proficiency with Figma, Adobe Creative Suite, and After Effects, as well as your strengths in typography, layout, concept development, and digital-first design.
• Focus on Impact: Where possible, use data or specific examples to demonstrate the impact of your designs on business objectives (e.g., engagement, conversion, brand perception).
• Be Concise and Engaging: Practice your presentation to be clear, confident, and within the allotted time. Prepare for Q&A and be ready to elaborate on any aspect of your work.

📝 Enhancement Note: Interview questions are designed to probe the candidate's strategic thinking, brand understanding, technical skills, and collaborative approach, all tailored to the specific requirements of a Senior Graphic Designer at Boden. Portfolio presentation advice is practical and actionable.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your Application: Navigate to the provided job link on the Workday careers portal and complete the application form.
• Tailor Your Resume: Ensure your resume clearly highlights your years of experience, proficiency in Figma, Adobe Creative Suite, and After Effects, and specific achievements in graphic design, campaign leadership, and digital-first initiatives. Use keywords from the job description.
• Prepare Your Portfolio: Curate a digital portfolio that showcases your best work, with a strong emphasis on digital design, campaign examples, conceptual thinking, and brand consistency. Ensure it is easily accessible and well-organized.
• Practice Your Presentation: Rehearse presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience with the specified tools and your understanding of Boden's brand.
• Research Boden: Familiarize yourself with Boden’s brand aesthetic, recent marketing campaigns, website, and values. Understand their target audience and how you can contribute to their visual strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with J.P. BODEN & CO. LIMITED before making application decisions.